Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Vix gets unapologetically spicy about building big, bold businesses. She shares her own journey from a stressed-out coach with 12 clients at £100/month to running programs with 300+ clients annually—with MORE freedom, LESS burnout, and better results.

You'll Discover:

• Why small businesses can actually be MORE stressful than scaled ones (and the revenue math that proves it)
• The real reason client results improve as groups get bigger (hint: it's not what you think)
• How one client enrolled 130+ people with under 5,000 followers
• The "mass intimacy" framework that lets you serve thousands while maintaining deep connection
• What Taylor Swift's billion fans can teach you about scaling without losing your personal brand
• The delivery model shift that changes everything about how groups work at scale

Fair Warning:

This episode is NOT for coaches who want a "part-time hobby business." Vix is building a community of ambitious women who want the book deals, sponsorships, stages, sold-out programs, and the freedom that comes with sustainable scale.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Key Topics:

• Why "ethical" coaches may be more damaging than scammers
• The overcorrection from 2017-2024: from "money at all costs" to "money is dirty"
• Four patterns of insidious messaging: demonizing money, shaming urgency/scarcity, virtue signaling around giving, and anti-capitalist posturing
• The difference between visible damage (scammers) and invisible damage (internalized shame)
• Redefining what's actually ethical vs. unethical in business
• Why wanting to make millions while serving thousands isn't a contradiction

Stop apologizing for your ambition. You can want to make millions AND serve people deeply. You can charge premium prices AND change lives. You can use urgency AND have integrity. Don't confuse ethical with playing small.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

The Real Problem

• Most coaches lack enough leads to hit their goals
• Visibility matters more than perfecting conversion tactics
• Instagram drives both traffic AND conversion (unlike ads alone)

The Volume Content Method

• 6 content types: 2 for reach, 2 for community, 2 for sales
• Strategic planning aligned with sales objectives
• Community building increases conversions from 10% to 25-30%

Implementation Tools

• ManyChat funnel templates
• 30+ story scripts for leads and sales
• Bi-weekly planning and co-working sessions
• On-demand content reviews and feedback

Key Takeaways

✓ You can't convert leads you don't have

✓ Organic Instagram strategy can double conversion rates

✓ Community building is essential for high conversions

✓ Implementation beats strategy alone

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Are You Creating or Meeting Demand?

• Creating Demand: Offers get no traction, content gets no engagement, you've pivoted niche/audience recently
• Meeting Demand: Content resonates, you solve a proven problem, warm leads are ready to buy

What to Do If You're Creating Demand

• Build unique frameworks and signature concepts
• Use storytelling and transformation narratives
• Speak to symptoms people don't recognize yet
• Be patient—this approach takes time

What to Do If You're Meeting Demand

• Clarify your offer with extreme specificity
• Showcase testimonials and proof
• Create problem-solution content
• Simplify the buying process

The Universal Solution

Lead generation is the #1 focus for both phases. You need more traffic (creating demand) or better conversion (meeting demand).

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Key Lessons

1. Lead Generation is Everything

2. Instagram Changed Dramatically in 2025

3. In-Person Connection is Powerful

4. Bigger Groups Are Valuable

5. One-to-One Isn't Always Better

6. Meta Ads Are a Game-Changer

7. Focus on Signature Offers

8. Client Hurt is Self-Inflicted

9. Impact AND Income Matter

10. Hustle Has Its Place (Without Burnout)

Personal Context

• Mum to a 2.5-year-old toddler
• Navigating perimenopause, ADHD, hormones, and monthly migraines
• Turning 40 in 2026
• Prioritised family presence: no phone/laptop when daughter is around
• Biggest revenue year to date, nearly doubling sales

2025 Highlights

• Closed Rave Results, launched Volume membership
• Reformatted mastermind into Sales Spice group program
• Three £100K launches (previous biggest: £20-30K)
• Worked with 80+ Sales Spice clients, 150+ Volume members
• Doubled email list and visibility
• Grew 5,000 followers in December alone

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode, Vix covers critical lessons around:

• Communicating transformation and messaging that actually lands
• Understanding what your audience really wants (vs. what you think they need)
• The role of personality and authenticity in building your brand
• Rethinking value, pricing, and what makes people buy
• Creating urgency without pressure tactics
• Building community across reach, resonance, and revenue
• What "volume" really means (hint: it's not about posting more)
• Making your offers feel like a space people want to be in
• Marketing to the right audience at the right awareness level
• Delivering bold messages without shouting or shaming

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Key Takeaways:

1. Repositioning Your Business: Vix discusses the importance of shifting your messaging and positioning to meet your audience where they are. She shares how letting go of her old niche and embracing a new direction led to greater clarity, more leads, and her best sales year yet.
2. Launching a Membership: Despite past resistance, Vix relaunched a membership program in response to audience demand. She details the challenges and rewards of building recurring revenue and the stability it brings to her business.
3. Scaling to Serve More Clients: Vix recounts her journey from small mastermind groups to managing larger communities. She emphasises the need for strong systems and curriculum to support growth without burnout, and encourages others not to fear letting more people in.
4. Focusing on Instagram: After initially deprioritising Instagram, Vix realised her community was still active there. She shares her mindset shift, new strategies, and how experimenting with content led to exceeding her business goals.
5. Embracing Virality: Vix talks about the value of intentional virality for visibility and growth. She explains how going viral can bring in new, aligned clients and why it’s important to have a content system that nurtures and converts new followers.
6. Leveraging Instagram Stories: Stories became a key sales tool for Vix. She describes her new approach to using stories for nurturing and converting leads, and how each part of Instagram should serve a specific purpose in your business funnel.
7. Running Challenges & Events: Vix shares her decision to try a three-day challenge, despite previous resistance. She encourages listeners to break patterns, experiment with new strategies, and not be afraid to go first—even if it means learning from what doesn’t work.

If you want 2026 to be the year your audience grows and your content converts, join Vix' upcoming three-day event and check out the Volume membership for more support and resources.

https://vixmeldrew.com/volume-training

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Key Topics Discussed:

• The pitfalls of selling to the same audience and the need for new leads
• How Instagram’s algorithm changes have affected coaches and creators
• The difference between community-based and interest-based content strategies
• Why other platforms (Substack, blogs, podcasts, YouTube) are harder for discovery
• The importance of repositioning your messaging and content to attract strangers, not just your existing community
• Real-life examples of business pivots and the impact on lead generation
• The “expert paradox” and how advanced positioning can unintentionally repel potential clients
• Actionable advice for making Instagram your primary lead generation platform in 2026

Thank you for listening! If this episode resonated with you, please subscribe, leave a review, and share it with your network.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Key Topics Covered:

• The three core skills for scaling: community marketing, community sales, and community delivery.
• Why expert-focused marketing only speaks to 3% of your audience—and how to reach the other 97%.
• The difference between selling one-to-one and selling to the masses (webinars, waitlists, and more).
• How to design group experiences that feel personal—without burning out or over-customizing.
• The mindset shifts required to confidently lead larger communities and avoid people-pleasing traps.

Vix shares her own evolution from feeling capped and burnt out with small groups to confidently holding space for hundreds, and the practical and mindset changes that made it possible.

Learn more about Sales Spice, Vix’s 12-month high-touch program designed to help you master community marketing, sales, and delivery. Doors are open until November 14th—visit vixmildy.com/spice to book a call and plan your growth for 2026.

If you’re ready to scale your impact and create group offers that truly deliver, don’t miss this episode—and consider joining Sales Spice for hands-on support.

Tune in, subscribe, and stay tuned for more episodes to help you grow your business and community!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Episode Overview: In this episode, host Vix welcomes Facebook and Instagram ads expert Alice B Strand, founder of Flow, to discuss why every coach and course creator should be using Facebook ads in 2025 and beyond. Alice shares her journey from service provider to online educator, her experience as a SalesWise coach and client, and actionable strategies for scaling with ads.

Key Topics Covered:

• The importance of Facebook ads for coaches and course creators in 2025/2026.
• Alice’s background in marketing, her transition from agency work to productized offers and online courses.
• Why running your own ads (at least at first) is crucial for understanding your funnel and results.
• The evolution of Flow, Alice’s self-paced ads course, and how it empowers entrepreneurs to manage their own ads.
• The synergy between organic content and paid ads for sustainable business growth.
• Data-driven decision making: how to analyze launches, funnels, and ad performance without overwhelm.
• The “curse of the expert” and the value of outside perspective and community support.
• Real-world results: Alice’s best-ever launch, recurring revenue, and the impact of SalesWise coaching.
• Mindset shifts around ad budgets, lead generation, and scaling peacefully.

Actionable Takeaways:

• Don’t rely solely on organic growth—paid ads can accelerate your results and provide predictable lead flow.
• Start with a manageable ad budget; you don’t need thousands per month to see results.
• Use data (not just vibes!) to make small, strategic tweaks to your funnel and ads.
• Community and expert feedback can help you see blind spots and optimize your messaging and offers.
• Focus on mastering the core business pillars: traffic, conversions, and delivery.

Resources & Mentions:

• Flow: Alice’s self-paced Facebook ads course for coaches and course creators.
• SalesWise: Vic’s mastermind for scaling group offers, with access to ads training and expert support.
• Connect with Alice on Instagram and Threads: @alicebisstrand
• Learn more about SalesWise and apply: vixmildrew.com/spice

Special Offers:

• Enrollment for SalesWise is open until November 14th. Book a one-hour success call with Vic to audit your business and identify growth opportunities.

Connect & Follow:

- Alice B: Instagram | Website

• Vix: vixmildrew.com/spice

Thanks for listening! If you enjoyed this episode, please subscribe, rate, and review the show.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Episode Highlights:

• Host Vix welcomes Sarah Joel, founder of BTL Copy, known as "The Website Girl" and a standout in the service provider space.
• Sarah shares her journey from freelance copywriter to digital product creator, educator, and community leader.
• Discussion on transitioning from 1:1 services to scalable offers like courses, templates, and workshops.
• Sarah’s philosophy on authenticity, building demand, and the importance of personality in business.
• Behind-the-scenes of Sarah’s marketing strategies, including her viral “side character” soft/hard launch and how she creates momentum and engagement.
• Insights into launching and selling digital products, the myth of passive income, and the necessity of consistent, specific messaging.
• Sarah’s experience inside the Sales Spice Mastermind: why she joined, what she’s learned, and the value of community and mentorship at every business stage.
• Actionable advice for service providers and digital product creators on building a personal brand, engaging an audience, and selling with confidence.

Key Takeaways:

• People buy from people they like—let your personality shine in your content and offers.
• Consistency and specificity in messaging are crucial for building demand and making sales.
• Community and mentorship provide invaluable perspectives and support, no matter your business level.
• There’s no such thing as true passive income—ongoing marketing and engagement are essential.
• Don’t be afraid to try new things, act quickly on audience feedback, and evolve your offers.

Connect with Sarah Joel:

• Website & Newsletter: betweenthelinescopy.com/subscribe
• Instagram & Threads: @btlcopy

Learn more about Sales Spice Mastermind:

• vixmeldrew.com/spice
• DM Vix on Instagram @vixmeldrew for more info or to apply.

Thank you for listening to The Volume Podcast!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Episode Overview:

In this episode of Volume, host Vix welcomes Jody, a wedding photographer, SEO expert, and founder of the Page One Club. Jody shares her journey from copywriting and SEO to building a successful wedding photography business, and how she leveraged her expertise to help other service providers master SEO.

Key Topics Discussed:

• Jody’s background: From copywriter to wedding photographer to SEO educator.
• The importance of SEO for service providers, creators, and coaches.
• Why SEO is often deprioritized and how to make it more approachable.
• The evolution of Jody’s offers, including the Page One Club and her record-breaking launch after joining Sales Spice.
• The power of messaging, positioning, and community support in launching and scaling offers.
• Lessons learned from launching: the value of more frequent emails, strategic ad campaigns, and shifting from over-teaching to implementation-focused programs.
• The role of community and expert support in Sales Spice, and how it helped Jody overcome launch challenges and mindset wobbles.

Actionable Takeaways:

• SEO doesn’t have to be overwhelming—start with simple, impactful tasks.
• Consistent messaging and strategic positioning are key to converting cold leads.
• Community support and expert feedback can make a huge difference during launches.
• Don’t be afraid to experiment with ads and increase your email frequency during launches.
• Focus on implementation and quick wins for your clients, not just education.

Guest Info:

Follow Jody on Instagram: @numberone

Website: numberone.com

Join the Page One Club for ongoing SEO support and community.

Ready to level up your SEO and launches? Connect with Jody and check out the Page One Club. For more support and expert guidance, consider joining Sales Spice!

To Jody for sharing her story, and to Tadpole the cat for the entertainment!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Episode Summary:

In this episode of The Volume Podcast, host Vix welcomes Nicole Eldridge, local ads expert and founder of Hometown Advantage. Nicole shares her journey from elementary school teacher to Facebook ads strategist, and how she grew her group program to over 100 members in just a year. The conversation dives deep into the realities of launching, scaling, and refining a group program for local businesses, including the challenges, mindset shifts, and systems that made it possible.

Guest:

Nicole Eldridge

• Local ads expert
• Founder of Hometown Advantage
• Specializes in helping local businesses succeed with Facebook ads

Key Topics & Takeaways:

• Nicole’s transition from teaching to digital marketing and content creation
• The power of starting small: launching with just three members and iterating from there
• Using Facebook ads as an upfront investment to test and grow a new program
• The importance of refining curriculum and delivery based on real client feedback
• How to balance organic and paid traffic for group program launches
• The compounding effect of repeated launches: from 3 to 8 to 20+ members per launch
• Building systems and hiring support to scale client experience as the program grows
• The value of community, feedback, and direct coaching in programs like Sales Spice
• Mindset shifts around scaling, reinvesting in your business, and overcoming imposter syndrome

Actionable Insights:

• Don’t be afraid to launch before everything is “proven”—use early rounds to learn and improve
• Invest in both traffic (ads) and conversion (offer, messaging, follow-up) for successful launches
• Share every client result, big or small, to build credibility and momentum
• As your program grows, reinvest in systems, support, and client experience
• Seek out communities and coaching for feedback, accountability, and new ideas

Connect with Nicole:

• Instagram: @nicoleeldridgeads
• Threads: @nicoleeldridgeads
• Website: nicoleeldridgemedia.com

Learn more about Sales Spice:

• Applications open until November 14th
• Apply at: vixmildew.com/spice

If you enjoyed this episode, please subscribe, leave a review, and share with your fellow business owners. For more behind-the-scenes stories and actionable strategies, stay tuned for upcoming episodes!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Episode Summary:

In this episode, host Vix welcomes Kinsey Soderberg, founder of Authentic AI, to discuss building an authentic brand in the age of AI, launching the AI Systems Lab, and the journey of creating community-driven offers for women entrepreneurs. Kinsey shares her initial skepticism about AI, how she embraced it, and her mission to help women use AI tools in alignment with their values and voice.

Guest:

• Kinsey Soderberg
• Founder of Authentic AI
• Instagram: @aikinzie
• Website: diywith.ai
• AI Systems Lab: diywith.ai/lab

Episode Highlights:

• Kinsey’s journey from AI skeptic to advocate for authentic, values-driven AI use.
• The creation and success of the AI Systems Lab membership, enrolling 70+ founding members.
• The importance of training AI tools on your unique brand, not just your “voice.”
• Community-first launching: how bringing your audience along for the journey leads to high engagement and conversion.
• Lessons learned from running memberships, including managing churn, maintaining value, and fostering community.
• The value of creative, personalized support in group programs like Sales Spice.
• Kinsey’s upcoming plans: solidifying the AI Systems Lab, listening to member feedback, and developing new resources for service providers.

Actionable Takeaways:

• Embrace AI as a tool to amplify your unique brand and voice, not replace it.
• Build offers based on real community needs and feedback.
• Community-first launches can drive high conversion and engagement.
• Memberships require ongoing attention to value, engagement, and member experience.

Links Mentioned:

• diywith.ai
• diywith.ai/lab
• @aikinzie on Instagram
• vixmarjorie.com/spice (for Sales Spice program info)

Connect with Kinsey:

• Instagram: @aikinzie
• Website: diywith.ai
• AI Systems Lab: diywith.ai/lab

Learn more about Sales Spice:

• vixmarjorie.com/spice

Thanks for listening! If you enjoyed this episode, please subscribe, rate, and review the show.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

What We Cover:

• Why autumn is the ideal season for a content reset
• How to identify which content formats are working for you (and which to drop)
• The importance of reviewing your data, not just guessing what works
• Ideas for experimenting with new content styles and series
• Refreshing your inspiration by curating your social feeds and seeking new sources
• How to spot and adapt viral trends in your niche
• Four key questions to guide your content reset:

1. Which formats are working for me?
2. What new styles can I experiment with?
3. What content inspires me, and how can I recreate those vibes?
4. What’s going viral in my niche, and how can I adapt it?

Action Steps:

• Review your recent content performance and double down on what’s working.
• Pick one new content style to experiment with for 30 days.
• Curate your inspiration: unfollow, mute, or block accounts that don’t inspire you, and actively seek out new ideas.
• Identify a trending format or topic in your niche and remix it for your brand.

Mentioned in This Episode:

• Volume, my membership for creators and brand founders (doors opening soon!)
• Free training coming up on September 24th—mark your calendar!

If you want help applying this reset to your business, DM me on Instagram @vixmeldrew. Let me know what’s come up for you, and I’ll see you in the next episode!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode of the Create Your Community podcast, we dive into the concept of virality and how to go viral strategically. Host Vix shares insights into what virality means across different levels, from micro to mainstream, and why it's essential for business growth. The episode outlines evergreen strategies such as leveraging social standing, familiarity triggers, and storytelling, as well as timely topical and trending strategies, like adding spins to current events and using trending audios. Vix underscores the importance of creating content that resonates beyond your current audience to ensure consistent business growth. The episode concludes with an invitation to join Vix’s volume membership for a mini-mind event focused on applying these strategies effectively.

00:00 Introduction and Podcast Update

00:25 Understanding Virality: Levels and Importance

01:41 Micro and Mainstream Virality Explained

04:39 The Necessity of Attention in Business

11:23 Evergreen Strategies for Going Viral

26:08 Timely and Trending Strategies for Virality

31:31 Conclusion and Membership Invitation

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode:

• Why the podcast and newsletter are getting a new name and what that means for the brand.
• Behind the scenes of the latest Sales Spice launch: goals, results, and lessons learned.
• The power of rinse-and-repeat launches and how to avoid self-sabotage in marketing.
• Big operational changes: moving platforms, integrating memberships, and team shoutouts.
• Personal updates: navigating parenthood, changing nurseries, and balancing business with family life.
• Deep dive into the Volume membership: tackling churn, improving value, and new features like Content Planning and Viral Content Labs.
• The importance of owning your unique idea and bringing all offers under one brand umbrella.
• What’s coming up: Volume and Sales Spice launches, new content, and festive plans.

Special Mentions:

• Taylor (Threads content repurposing)
• Dorsey from School of AI (custom GPTs)
• Jay Klaus (Creator Science)
• OBM Zhara-Marie (team operations)

Resources & Links:

• Connect with Vic on Instagram: @vixmeldrew
• Interested in Threads management? Check out Taylor (details in show notes)
• Learn more about custom GPTs with Dorsey (details in show notes)
• Explore Creator Science with Jay Klaus

Questions or feedback?

DM Vic on Instagram or reach out with your thoughts and questions!

If you enjoyed this episode, please share, subscribe, and leave a review. Stay tuned for more updates as the community evolves!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Key Takeaways:

• The 7 post types to avoid (and why they hurt your reach)
• The new "Six Es" content strategy for 2025
• How to create content that attracts strangers, not just nurtures your existing audience
• Why Instagram is still the best platform for volume and growth
• How to build repeatable, high-impact content rituals
• Details on the Volume membership and upcoming viral content mastermind

Tune in to transform your content strategy and start growing your community again!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode of the 'Create Your Community Podcast,' the host delves into the core framework of the Sales Spice Mastermind. Sharing the transition from a client-centric approach to a more structured curriculum, the discussion highlights the evolution of the program due to changing industry dynamics. The framework's components, including scalable offer creation, powerful positioning, customized sales strategies, community marketing, and the elevated ecosystem, are outlined. With reflections on personal challenges and breakthroughs, the host underscores the unique attributes that set Sales Spice apart in helping clients achieve scalable success.

00:00 Introduction to the Create Your Community Podcast

00:49 The Evolution of Sales Spice Mastermind

01:30 Developing a Structured Curriculum

01:48 Adapting to Rapid Industry Changes

02:42 The Importance of Self-Reflection and Journaling

03:23 Defining the Unique Value of Sales Spice

10:35 The SPICE Framework Explained

14:19 Implementing Sales Strategies

15:44 Filling Gaps and Elevating the Ecosystem

17:35 Conclusion and Call to Action

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode of the Create Your Community podcast, Vix discusses the importance of having a fun and engaging personal brand during a launch. Drawing inspiration from the Spice Girls, she introduces five personal brand archetypes - Sporty, Scary, Baby, Ginger, and Posh - each with their strengths and potential pitfalls. Vix shares insights into how these archetypes can be used to enhance your personal brand, make your marketing more effective, and attract aligned clients. She also highlights the upcoming 'Personal Brand Challenge' in her Sales Spice Mastermind, emphasizing the holistic approach to improving personal branding, launch strategies, and client engagements. Listeners are encouraged to identify their Spice Girl archetype and consider joining the mastermind for more personalized guidance.

00:00 Welcome to the Create Your Community Podcast

00:18 Launching Sales Spice Mastermind

02:04 The Importance of Personal Branding

05:52 Introducing the Spice Girls Personal Brand Archetypes

10:18 Sporty Spice: The Action-Taker

11:53 Scary Spice: The Bold Rebel

14:14 Baby Spice: The Relatable Cheerleader

16:50 Ginger Spice: The Visionary Leader

18:21 Posh Spice: The Lux Guru

19:36 Applying the Archetypes to Your Brand

21:52 Join the Sales Spice Mastermind

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

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In this episode of the Create Your Community Podcast, the discussion centers on six main reasons why recent launches may have flopped. The host shares insights from their experiences with their Sales Spice Mastermind, highlighting critical aspects like having a 'viral offer,' effective content and lead generation strategies, and fine-tuning messaging. The episode also touches on simplifying your offer ecosystem, cultivating a strong personal brand, and ensuring your audience is engaged and ready to buy. Listeners are invited to join the Sales Spice program and participate in a free masterclass to further boost their group enrollments and launch success.

00:00 Introduction: Why Your Last Launch Flopped

02:17 The Concept of a Viral Offer

06:35 Content and Lead Generation Strategies

10:58 Simplifying Your Offer Ecosystem

13:57 Building a Strong Personal Brand

15:51 Conclusion: Turning Cold Communities into Engaged Buyers

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

In this episode of the 'Create Your Community' podcast, hosted by Vix Meldrew, the focus is on transitioning your marketing strategy from offering personalized one-to-one services or coaching to a one-to-many scale approach. Vix delves into the concept of community marketing, emphasizing the importance of building a shared identity and belonging among your audience. The episode highlights the differences between the two marketing strategies and provides insights into effective community marketing techniques. Vix also touches on the behavioral economics behind successful community marketing and shares tips for fostering real connections and trust. Entrepreneurs looking to scale their business and offer broader membership or group programs will find this episode particularly valuable.

00:00 Introduction to Community Marketing

01:33 Understanding Community Marketing

02:46 Differences Between One-to-One and One-to-Many Marketing

03:49 Scaling Your Marketing Strategy

05:55 Common Mistakes in Community Marketing

08:55 Intentional Community Building

12:43 Conclusion and Next Steps

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode of the Create Your Community Podcast, the host shares insights from conducting 32 growth content audits for online creators, coaches, and service providers. Highlighting eight common areas of opportunity, listeners are guided on creating shareable content, developing a signature content style, leveraging visual hooks and trending formats in videos, evoking emotional resonance, and the significance of specificity in targeting audiences. Practical tips are provided to ensure content not only engages but also grows communities effectively.

00:00 Introduction and Episode Overview

01:36 Creating Shareable Content Types

04:28 Developing a Signature Content Style

07:20 Using Visual Hooks in Video Content

10:10 Leveraging Trending Formats

12:48 Providing Clear Takeaways

14:14 Engaging with Your Community

15:30 Evoking Emotional Resonance

18:33 The Importance of Specificity

22:48 Conclusion and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

In episode 67 of the Create Your Community Podcast, the host delves into the resurgence of memberships in the business world, emphasizing their importance for steady recurring revenue in an unpredictable economy. The episode highlights three key membership trends for 2025: AI subscriptions, community clubs, and what the host calls 'daily dose' memberships. Each type is explored in detail, including their advantages and challenges. The discussion also covers strategies to maintain engagement and retention without overwhelming the membership leader. A call to action encourages listeners to share their membership experiences and ideas directly with the host through social media.

00:00 Introduction to Membership Trends

00:53 The Classic Membership Model

03:39 Why Memberships Are Making a Comeback

09:06 Trend 1: AI Subscriptions

11:35 Trend 2: Community Clubs

13:59 Trend 3: Daily Dose Memberships

17:48 Conclusion and Future Insights

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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Website: https://vixmeldrew.com/

In this episode of the Create Your Community podcast, Vix Meldrew shares insights and learnings from the recent launch of her membership program, which welcomed 64 new members, bringing the total to nearly 200 sales since its initial launch in February. Vix discusses what has worked well, such as an effective evergreen funnel and successful strategies on Instagram and Threads, as well as changes made to enhance the membership experience. She also addresses challenges like churn rates and the necessity of changing call times for better work-life balance. Vix provides a deep dive into her plans for future growth, including setting up a passive sales system and preparing for the next launch. Listeners who are membership owners or aspiring to be can gain valuable advice on building and scaling their memberships.

00:00 Introduction and Recent Launch Overview

00:47 Milestones and Future Goals

02:47 Insights from the Recent Launch

03:05 What Worked Well

11:44 Challenges and Learnings

16:21 Changes Implemented

19:25 Looking Ahead: Future Plans and Strategies

25:02 Conclusion and Call to Action

Connect with Vix:

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In episode 65 of the 'Create Your Community' podcast, Vix Meldrew shares her personal story of navigating the ups and downs of social media, particularly Instagram. She discusses her initial success as a lifestyle and dating content creator, the shift to a business-oriented mindset after leaving teaching in 2018, and the challenges she faced with declining engagement and the introduction of new features like Reels. Vix also talks about her pivot to email marketing and the launch of Threads, which revitalized her social media presence. She emphasizes the importance of adapting to new content strategies and provides insights into how she reconnected with her audience. The episode is a testament to resilience and innovation in the ever-changing landscape of social media.

00:00 Introduction: The Social Media Rollercoaster

02:09 Early Days: From Blogging to Influencing

05:37 The Boom: Riding the Wave of Success

08:36 The Bust: Challenges and Setbacks

12:49 Reinvention: Pivoting and Finding New Paths

17:22 Threads: A New Beginning

21:24 The Comeback: Strategies for Reengagement

25:58 Conclusion: Empowering Your Social Media Journey

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

In this episode of the Create Your Community podcast, the host discusses the pre-launch phase of their Volume Membership, a lead generation platform for coaches and creators. They share the challenges they faced with their previous program, Rave Results, and the insights gained from client feedback that led to the creation of Volume. The episode focuses on the importance of traffic and visibility for successful launches and the goal of reaching 1000 members. The host provides a behind-the-scenes look at their strategy, progress, and the community-building efforts within the Volume Membership.

00:00 Introduction to the Podcast and Membership Goals

00:31 The Genesis of Volume Membership

01:06 Challenges in Scaling and Launching

03:40 Identifying the Core Issues

07:13 The Solution: Volume Membership

10:32 Real-Life Success Stories

12:24 The Journey to 1000 Members

15:57 Join the Community and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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Website: https://vixmeldrew.com/

In this episode of the Create Your Community podcast, host Vic Meldrew discusses the importance of performing for the algorithm, especially in the context of the content creation shifts seen during and after the pandemic. Vic highlights how the changes in content strategies from 2020 to 2024 have impacted audience growth, lead generation, and sales. The episode offers a reframe on viewing short-form content and algorithm-focused strategies as essential for engaging and expanding a community. Vic shares personal experiences and client successes to emphasize the benefits of adopting this mindset shift. Listeners are also invited to join a free masterclass on increasing followers, engagement, and leads, with additional incentives for live participation.

00:00 Introduction and Episode Overview

00:59 Content Creation During the Pandemic

01:37 Challenges with New Content Formats

02:20 Struggles and Shifts in 2022-2024

04:29 Reframing Content Creation for Growth

09:29 Success Stories and Results

11:59 Upcoming Free Masterclass and Membership

15:17 Conclusion and Farewell

https://vixmeldrew.com/free-masterclass

Connect with Vix:

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In this episode of Create Your Community podcast, host Vix Meldrew discusses the importance of 'vanity metrics' and why they should be rebranded as 'volume metrics.' She addresses the widespread advice to ignore these metrics and instead focus on serving existing communities. Vix asserts that this approach correlates with declining engagement, leads, and sales. She shares her personal experience of a significant drop in engagement and followers post-2021 and emphasizes the necessity of creating content that attracts and converts a new audience. Vix details how to adapt content strategies for 2025 consumers and stresses the need to balance both volume and conversion for sustainable business growth. Listeners are invited to a free masterclass where they will learn specific strategies to increase followers, engagement, and sales.

https://vixmeldrew.com/free-masterclass

00:00 Introduction: Why Vanity Metrics Matter

01:11 The Shift in Social Media Engagement

02:30 Adapting to Changes in Social Media

04:45 The Importance of Volume Metrics

06:33 Balancing Conversion and Volume

09:37 Creating Content for Growth

11:48 Rebranding Vanity Metrics to Volume Metrics

15:30 Free Masterclass Announcement

17:44 Conclusion and Next Steps

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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Website: https://vixmeldrew.com/

In this episode of the Create Your Community podcast, Vix Meldrew shares insights on creating effective content for growth. Recording from a hot day with her dog Rubes on her lap, Vix recounts her recent experience at DL Sharon's Emancipation Weekend conference in Washington, DC. She highlights that many content creators, coaches, and entrepreneurs focus on maintaining a presence rather than ensuring growth, leading to plateaued business results. Vix discusses the importance of balancing growth and presence content, offering strategies for high-impact, low-time investment content that can increase traffic, engagement, and leads. She also emphasizes the significance of emotionally resonant, clear, and niche-specific content. Lastly, Vix introduces her upcoming masterclass and reopens her Volume membership, aimed at helping creators and entrepreneurs develop effective growth content strategies.

https://vixmeldrew.com/free-masterclass

Doors to Volume open at the end of May, make sure to register for the Masterclass to be the first to know!

00:00 Welcome to the Create Your Community Podcast

00:22 Recap of Emancipation Weekend

01:04 The Problem with Presence Content

02:06 Effective Growth Content Strategies

05:52 Introducing the Volume Membership

08:48 Qualities of High Growth Content

11:52 The Importance of Playing the Social Media Game

18:13 Volume Membership Details and Special Offers

22:03 Conclusion and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode of the Create Your Community podcast, host Vix Meldrew speaks with Maddie Pong, a brand photographer and community leader, about her journey in scaling group programs. Maddie discusses her transition from running a 16-week cohort-based program to an evergreen model, while overcoming challenges and optimizing her onboarding process. She shares insights on building impactful community engagement, leveraging email funnels, and balancing launches with ongoing enrollment. Maddie also delves into her strategy for integrating a smaller introductory course to feed into her main program, 'Rebrand,' providing valuable takeaways for those looking to grow their own group offers.

00:00 Welcome to the Create Your Community Podcast

00:47 Meet Maddie Pong: Brand Photographer and Coach

01:45 The Birth of Rebrand: From Burnout to Breakthrough

02:57 Launching Rebrand: Challenges and Successes

04:04 Transitioning to Evergreen: A New Approach

06:12 Balancing Launches and Evergreen Sales

15:20 Managing Large Groups: Benefits and Challenges

19:48 Overcoming Overwhelm: Coaching Through Challenges

21:11 Joining Sales Spice: Goals and Aspirations

21:36 The Importance of Sales Buyers

21:49 Developing a Feeder Program

22:26 Launching and Warming Up Leads

22:45 Evergreen Funnel Strategies

23:36 Building Funnels in Real Time

25:06 One-on-One Support and Feedback

26:56 Simplifying Funnel Creation

27:43 The Origin of the Funnel Strategy

33:01 Data Over Drama

40:07 Engaging and Scaling Your Offers

42:09 Conclusion and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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In this inaugural episode of the rebranded 'Create Your Community' podcast, host Vix Meldrew discusses significant shifts in the online education industry over the past five years, influenced heavily by the pandemic and the rise of AI. She examines trends from the boom in cohort-based programs during the pandemic to the increasing preference for self-paced courses post-pandemic, and how these preferences are changing again with advancements in AI. Vix highlights how AI tools like ChatGPT are reshaping online education by providing easily accessible information, leading to a decline in the need for traditional self-paced courses. She emphasizes the necessity for community-based, experiential, and mentorship-focused offerings to stay relevant and effective in the evolving landscape. The episode also introduces her program 'Sales Spice,' designed to help coaches and creators pivot and thrive with one-to-many offers that integrate human touch and community engagement.

00:00 Introduction to the New Podcast Name

01:06 Reflecting on the Pandemic Boom

01:54 Shift Towards Self-Paced Learning

02:47 Challenges with Self-Paced Courses

03:41 Pivoting Business Strategies

07:50 The Rise of AI in Online Education

09:41 Future of Online Education: Community-Based Offers

16:15 Adapting Curriculum Design

18:21 Conclusion and Future Plans

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this special anniversary episode of the Rave Results Podcast, host Vix Meldrew celebrates one year of podcasting and reflects on the growth and milestones of the past year. Vix shares her gratitude for listeners, discusses the development of her business and podcast, and reveals exciting updates for the future. This includes a rebranding of the podcast to 'Create Your Community', changes in content focus to incorporate community building, personal branding, and advanced business strategies. Vix also announces new initiatives, like a revamped TikTok account aimed at teaching community growth from the ground up. Tune in to hear about this new era for Vix's content and what listeners can expect moving forward.

00:00 Welcome to the Anniversary Episode

00:39 Reflecting on a Year of Podcasting

01:08 Listener Appreciation and Engagement

02:27 The Journey of Consistency and Persistence

04:18 Business Growth and Future Plans

06:19 Repositioning the Business and Podcast

10:17 Introducing 'Create Your Community'

13:22 The Future of Community and Content

19:55 Wrapping Up and Upcoming Events

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

In this episode of the Rave Results Podcast, Vic Meldrew discusses the common challenges entrepreneurs face with their offer ecosystems and why they often feel unscalable. She explains that without a scalable framework, time and energy are spread too thin, leading to ineffective lead magnets, constant launch cycles, and burnout. Vic advocates for a streamlined approach: focusing on a single entry point offer, a spotlight offer, and a graduation offer to create a sustainable and scalable business model. Through her Sales Spice program, she helps clients refine their offers to convert cold audiences quickly and set up effective, automated traffic systems.

00:00 Introduction to the Rave Results Podcast

00:40 Identifying the Problem: Unscalable Offer Ecosystem

04:21 The Pizza Analogy: Visualizing Your Business Tasks

09:13 Breaking Down the Scalable Offer Ecosystem

10:24 Growth vs. Scale Phase in Your Offer Ecosystem

12:24 Sales Spice Program: Support and Solutions

15:09 Conclusion and Upcoming Events

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

In this episode of the Rave Results podcast, host Vix Meldrew discusses the importance of creating offers that can effectively convert cold audiences to ensure sustained business growth. She addresses common issues faced by entrepreneurs, such as stagnant waitlists, diminishing launch numbers, and struggling evergreen funnels. Vix shares her extensive experience working with over 500 clients and introduces the concept of 'cold converting offers.' She also teases an upcoming free class on this topic and outlines how refining offers can convert new clients more quickly and consistently.

00:00 Introduction and Episode Overview

00:25 Identifying Common Launch Challenges

03:47 The Importance of Cold Converting Offers

07:32 Case Studies and Real-Life Examples

11:03 Upcoming Free Class Announcement

11:46 Conclusion and Next Episode Teaser

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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In this episode of the Rave Results podcast, host Vix Maldrew delves into the successful strategies behind scaling to six figures with community-based business offers. Vix shares insights from her SalesSpice program, a high-level group mastermind aimed at established coaches, service pros, and experts. The episode covers the importance of demand-driven offers, effective messaging, evergreen funnels, and the use of ads. Vix highlights differences between those who successfully scale and those who don't, stressing the need for a long-term strategy. She also teases new program features and tools aimed at improving conversion rates and driving business growth.

00:00 Welcome to the Rave Results Podcast

00:35 Introduction to SalesSpice Program

01:37 Key Features of SalesSpice

05:00 The Importance of Offer Refinement

06:05 Effective Messaging Strategies

06:57 Launch Strategies for Success

08:40 Evergreen Funnels and Scaling

21:18 Knowing Your Numbers

24:56 Playing the Long Game

27:32 Conclusion and Next Steps

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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Website: https://vixmeldrew.com/

In this episode of the Rave Results podcast, host Vix Meldrew takes listeners behind the scenes of her recent membership launch for 'Volume,' aimed at helping coaches, service pros, and creators. She details the timeline of events from conception to launch, including her strategies, lessons learned, and the mindset challenges she faced. Vix also shares the support she had from her business and mindset coaches, as well as her operational and design teams. Listeners get insights into the successful launch metrics and receive actionable lessons on building community, branding, and launching effectively. She emphasizes the importance of addressing current market needs and being consistent and present in community building.

00:00 Introduction and Overview

01:50 Membership Launch Timeline

06:32 Support System and Team

09:56 Mindset Challenges

17:00 Launch Data and Strategy

25:17 Lessons Learned and Future Plans

34:01 Final Thoughts and Wrap-Up

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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In this episode of the Rave Results podcast, Vix Meldrew discusses her new membership program, Volume, which focuses on sustainable community growth strategies. Vix shares insights on the foundational philosophies and frameworks integrated into Volume, and introduces a specific framework called LOUD (Lore, Openness, Uniqueness, Depth). She emphasizes the importance of creating content that fosters community growth, moving beyond vanity metrics, and adapting to changes in the social media landscape. Vix also highlights the significance of being a community leader and provides details on how Volume will help members enhance their content to achieve greater engagement, reach, and sales.

00:00 Welcome to the Rave Results Podcast

00:08 Introducing Volume: A Community Growth Membership

01:43 The Core Skill of Growing Your Community

04:28 The LOUD Framework for Content Creation

05:51 Why Your Community Growth Has Stagnated

13:38 The Importance of Authenticity and Uniqueness

18:00 Join Volume: Membership Details and Benefits

19:12 Free Masterclass: 1,000 Community Members in 100 Days

20:45 Conclusion and Final Thoughts

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

In this episode, Vix Meldrew revisits the topic of 'vanity metrics' and their relevance in today's social media landscape. She discusses how content strategy has evolved from 2019 to 2025, emphasizing the crucial role of platforms like Instagram, TikTok, and Threads in driving traffic and community growth. Vix challenges the notion that views, likes, and follows don't matter, arguing that they are essential for increasing reach and engagement, which ultimately lead to sales. Additionally, she introduces her new membership program 'Volume,' aimed at helping creative entrepreneurs grow their communities and convert leads into sales through effective content creation and strategy.

00:00 Introduction to Vanity Metrics

00:09 The Evolution of Content Strategy

01:18 The Controversy Around Vanity Metrics

03:05 The Importance of Community Building

04:58 Reevaluating Vanity Metrics

08:13 The Role of Traffic in Business Growth

20:28 The Value of Virality

25:43 Effective Content Strategies for 2025

30:15 Introducing the Volume Membership

30:57 Conclusion and Upcoming Events

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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Website: https://vixmeldrew.com/

In episode 51 of the Rave Results podcast, Vix Meldrew dives into the strategies that were successful in her previous membership and discusses how she plans to implement them again in her new venture. Vix candidly shares her challenges and triumphs while managing her first membership, emphasizing the importance of founding member launches, essential daily activities, in-person events, community curation, co-working sessions, expert contributions, and comprehensive tracking. She also touches on her personal struggles with ADHD and memory, methods she used to overcome them, and how she aims to ensure the success of her new membership.

00:00 Welcome and Episode Introduction

00:06 Reflecting on Past Membership Strategies

02:29 Strategy 1: Founding Members Launch

07:13 Strategy 2: Essential Daily Work

09:00 Strategy 3: In-Person Events

11:18 Strategy 4: Curating the Community

12:20 Strategy 5: Community Managers

17:37 Strategy 6: Co-Working and Co-Creation

19:55 Strategy 7: Tracking and Feedback

22:44 Conclusion and Upcoming Details

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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Website: https://vixmeldrew.com/

In the 50th episode of the Rave Results Podcast, the host celebrates the milestone and discusses significant changes coming to the show, including a potential rebranding. The episode delves into the mistakes made with the host's first membership, analyzing lessons learned from launching, scaling to 1,200 active members, and eventually closing it down. Key points include the importance of maintaining specificity, managing churn, pricing strategies, avoiding overstuffing content, accountability, the role of guest experts, and the right balance of call offerings. The host emphasizes intentionality, specificity, and effective member engagement for successful membership programs.

00:00 Welcome to the 50th Episode!

00:29 Exciting Changes Ahead

01:27 Launching a New Membership

02:24 Mistakes from the First Membership

05:20 Addressing Membership Challenges

14:19 Strategies for the New Membership

21:27 The Importance of Specificity

34:30 Avoiding Overstuffing and Ensuring Value

43:46 Final Thoughts and Next Steps

Connect with Vix:

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In this episode of the Rave Results podcast, Vix Meldrew challenges the common perceptions around growing a community, questioning whether quantity or quality of content is more important. She shares insights from her experience and interactions with her free Slack community, emphasizing that the true key to community growth lies in qualifying your audience through strategically aligned content. Vix announces her upcoming membership program designed to help community builders, coaches, and entrepreneurs master this approach for scalable success.

00:00 Introduction and Today's Topic

00:49 Common Myths About Community Growth

04:50 The Real Issue: Qualification

10:23 Introducing the New Membership

13:19 Conclusion and Exciting Announcements

Connect with Vix:

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Website: https://vixmeldrew.com/

In this episode of the Rave Results Podcast, host Vix Meldrew discusses the crucial difference between having an audience and building a community. Drawing from her extensive experience with course creators, coaches, and service professionals, Vix emphasizes the significance of fostering a community for achieving consistent sales, steady inquiries, and impactful launches. She introduces her new offer focused on community growth, unveils the name 'Volume,' and shares insights on transforming passive followers into active, engaged community members. Listeners will learn how to build a shared identity, foster interaction, and scale their digital product sales by focusing on community growth.

00:00 Introduction: Audience vs. Community

01:22 Why Community Building Matters

01:47 Challenges in Launching Offers

02:50 The Importance of Leads

04:30 Marketing Basics: From Strangers to Clients

04:54 Engagement and Community Growth

08:13 The New Offer: Building Community

09:38 Identifying an Engaged Community

19:54 Transitioning from Audience to Community

21:25 Introducing the New Offer: Volume

23:41 Conclusion and Next Steps

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

In this episode of the Rave Results podcast, I’m sharing eight community campaigns that have shaped my business and personal brand over the years. From my early blogging days in 2014 to where I am now, each campaign played a huge role in teaching me how to grow loyal and engaged communities—and I’m spilling all the details! 

We’re talking about everything from creating the Blogger Beauty Box to hosting live dating events (Vix Swipes, anyone?), and how launching Grow & Glow turned into a six-figure membership for content creators. Along the way, I’ve learned the power of doing unscalable, personal actions and staying consistent when it comes to building those deeper connections. 

I’m also sharing my current focus for 2025: doubling down on growing my communities in fresh, meaningful ways. Plus, I’m inviting you to join my free Slack channel where we’re chatting all things community-building and sharing insider tips. 

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

In this week’s Rave Results podcast, I’m getting super real about a major “aha” moment I had recently—there’s been a critical gap in my offer ecosystem, and it’s been holding my clients (and me) back. 

After digging into market research, listening to client feedback, and chatting with my coach, realised I was missing a key piece: a strong focus on community building. This episode is all about how I identified that gap, what I learned from it, and the new offer I’m creating to bridge it. Spoiler: I’ll be building it in public! 

Here’s the breakdown: 

- 00:37 A look at my current offers (*Rave Results* and *Sales Spice*) 

- 01:46 How market research and feedback uncovered what was missing 

- 04:12 Why community growth is the missing piece for my clients 

- 12:06 Signs your community strategy needs a boost 

- 15:01 How I’m planning this new offer step-by-step 

- 21:55 Why I’m building it in public and what that means for you 

If you’ve ever wondered how to strengthen your client journey or felt stuck between offers, this episode will give you so many ideas for making things flow better—for your clients and your business. 

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

From strategic tweaks and logistical hiccups to those pesky mindset wobbles, I’m walking you through what led me to this decision. I’m also diving into the worries we *all* have about what people might think and how I reframed canceling as a smart, long-term move—not a failure. 

Here’s a peek at what we cover: 

- 01:58 Why I knew this launch wasn’t the right fit (right now) 

- 03:10 The process of reevaluating my program and messaging 

- 08:46 The mindset hurdles that come with canceling something big 

- 11:14 How to cancel strategically, without turning it into drama 

I’ll also share why transparency is such a game-changer when making tough business calls—and a little preview of what’s coming next! Spoiler: I’m diving into lifetime access for Rave Results and the gaps I’m closing in my offer ecosystem in upcoming episodes. 

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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Website: https://vixmeldrew.com/

I’m chatting about the common struggles you’ll face with both small and large groups and sharing the solutions I’ve found to keep clients engaged and getting results—no matter the group size. We’re talking structured curriculums, experience design, and how to keep things feeling *personal* even when you’re working with big numbers. 

Plus, I’ve got a little teaser for you: I’m introducing a brand-new training designed to help you level up your curriculum for better client outcomes. You’re going to love it! 

Here’s the breakdown of this episode: 

00:00 Kicking things off: Let’s talk about growing your group 

00:29 What’s harder—small groups or large ones? Spoiler: both! 

02:11 My favorite solutions for managing big groups 

03:06 How to keep things personal as you scale 

07:31 Boosting engagement and participation at any size 

12:53 Balancing different client needs (without losing your mind) 

14:40 The secret to ensuring every client gets results 

19:43 Systems and logistics that make scaling easier 

20:46 How to design group dynamics and unforgettable experiences 

24:01 Wrapping up with a sneak peek at my upcoming training 

Connect with Vix:

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We’re talking about everything from the benefits and hurdles of small vs. large group programs to creating engaging experiences, making them financially viable, and designing curriculums that truly deliver results. I’m also breaking down myths around group size and sharing insights on overcoming common challenges—like low energy and over-reliance on the leader in smaller groups, or managing engagement and dynamics in bigger ones. 

Here’s the episode rundown: 

00:00 A warm welcome and intro to the *Rave Results* podcast 

00:10 Reflecting on Rave Results and my rebranding journey 

00:37 “Made for More”: What scaling your impact really means 

02:02 The challenges of growing group programs 

03:52 Myths about small vs. large groups—debunked! 

11:55 Why client results and testimonials matter so much 

14:39 Financial viability: How to make group programs work for you 

20:53 Managing group dynamics and keeping everyone engaged 

27:21 How to create buzz and networking opportunities 

34:18 Building perceived value in group programs 

41:04 Wrapping up with a sneak peek at what’s coming next 

Connect with Vix:

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Here’s the scoop: AI is shaking up the way we deliver information, and that’s going to have a huge impact on course creators and group coaches. I’m sharing why building strong, engaged communities will be more important than ever, how leading with quality and commitment is a must, and why theming your offers could help you stand out in a crowded market. 

I’m also making some big calls: 

✨ The comeback of evergreen funnels 

✨ Innovative launch strategies that move away from the same-old-same-old 

✨ A shift toward marketing for the long game (no quick wins here!) 

✨ And balancing responsibility when designing courses that actually deliver results 

Here’s the breakdown: 

- 00:00 Kicking off with my predictions for the year 

- 00:12 Reflecting on how past predictions played out 

- 02:33 AI’s rise and what it means for course creators 

- 07:45 Prediction 1: Why community is everything in 2025 

- 14:27 Prediction 2: The need for leadership and commitment 

- 18:06 Prediction 3: The power of themed offers and unique worlds 

- 20:29 Prediction 4: Evergreen funnels are making a comeback 

- 26:00 Prediction 5: Launch strategies are about to get a refresh 

- 27:23 Prediction 6: Designing courses with balanced responsibility 

- 33:08 Prediction 7: Why the long game is the way forward 

It’s packed with ideas, insights, and practical advice to help you crush it this year.

Connect with Vix:

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Website: https://vixmeldrew.com/

I also get real about the importance of staying true to yourself when taking advice from coaches, the sneaky dangers of people-pleasing when scaling your business, and how mindset has played a huge role in hitting multi-six-figure revenue. Plus, I’ll talk about some incredible collaborations and share tips for improving client onboarding, refining your offers, and gearing up for a successful 2025. 

Here’s what’s coming up in this episode: 

- **00:00** Intro and a look back at 2024 

- **00:45** Personal challenges and the business priorities they shaped 

- **02:32** Reflecting on business growth and scaling wins 

- **04:32** The biggest lessons I learned this year 

- **05:43** Why effective systems are *everything* 

- **13:36** Finding the right coaches and mentors (and staying true to *you*) 

- **18:54** Avoiding bias and projections in business advice 

- **21:53** The importance of understanding and meeting client needs 

- **24:40** How people-pleasing can derail you when scaling 

- **28:55** Wrapping up and looking ahead to 2025 

This one’s packed with insights to help you refine your business, stay grounded, and set yourself up for an even bigger year ahead. Can’t wait for you to tune in! 

Connect with Vix:

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Website: https://vixmeldrew.com/

There’s so much to learn, so get listening!

Find Chloe on IG here: https://www.instagram.com/chloe.burroughs/

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In this episode, I talk about the launch of my Sales Spice program AKA my first EVER 6 figure launch. I’ve had 28 clients sign on to work with me for a year (!) in this high-touch, £5k group program. 

And I want to chat all about it with you, how I made it happen and why this was my biggest surprise of a launch so far.

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Ops Expert - Debbie - Debbie Does Co

Join Sales Spice HERE

In this episode of Rave Results, I’m diving into the four essential levers that can make or break your evergreen sales strategy. Whether you’re setting up your evergreen offer for the first time or fine-tuning it for better results, these four areas are your keys to success. Here’s what we’ll cover:

- **00:00** Kicking things off with a quick update

- **01:37** Breaking down the four vital levers of evergreen sales

- **01:59** *Lever 1: Showcasing Results* – Why you need social proof and tangible success stories to build trust and drive action

- **05:53** *Lever 2: Building a World Around Your Offer* – How to create an engaging, immersive experience that pulls people into your brand

- **13:06** *Lever 3: Crafting Clear and Compelling Messaging* – Tips for making your message speak directly to what your audience needs

- **21:12** *Lever 4: Creating an In-Demand Offer* – Aligning your offer with real client demands so it’s exactly what they’re looking for

- **28:51** Wrapping up and an invite to *Sales Spice* for more support on evergreen strategies

If you’re looking to maximise your evergreen sales and want everything working together seamlessly, join me for a closer look into each of these levers—and don’t miss the details on *Sales Spice* at the end!

Connect with Vix:

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- **00:00** A warm intro and welcome to the podcast

- **00:04** Meet Olivia and get a glimpse into her world as a fashion photographer turned educator

- **01:09** Olivia breaks down her four main courses and how they’ve evolved

- **02:30** How the mastermind has helped her transform her courses and approach

- **03:48** Olivia’s drive for time freedom and making an impact through education

- **05:27** Why messaging is everything—and how it’s helped her go viral

- **09:58** Scaling her business with Facebook ads to grow her email list and reach

- **12:56** The power of evergreen sales in creating business stability

- **18:01** A peek into her successful launch of the *Profitable Fashion Photographer* course

- **22:36** Highlights from our mastermind retreat and her record-breaking launch

- **28:47** Reflecting on her wins and where she’s headed next

- **33:48** Wrapping up with final thoughts and where to connect with Olivia

If you’re keen on scaling your education business or interested in how an evergreen sales strategy can bring freedom and stability, tune in to hear all of Olivia’s insights and advice!

Connect with Vix:

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- **00:00** A warm welcome and a little about what’s in store for this episode!

- **00:29** I go over why regular curriculum and offer reviews are crucial.

- **01:16** We dive into why outcomes and real results matter more than just listing skills or steps.

- **01:44** I highlight common design mistakes that can actually make programs feel less impactful.

- **04:23** We talk about how to go beyond the basics and bring in more tangible benefits for clients.

- **06:59** Tips on how to keep motivation high and engagement going strong.

- **08:36** I announce a free micro-class and offer program audits—perfect if you’re ready for a closer look at what’s working (and what’s not!).

- **10:05** Wrapping up with final thoughts and an invite to join the Rave Results community.

If you’re looking to ensure that your clients don’t just learn but actually see the results they’re hoping for, tune in for all the insights!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

Ceels shares the exact changes she made in her business to attract more dream clients and have sell out programs when others in the industry are struggling to sell or making big changes

Check out Ceels' website here and follow her on Instagram here!

My high touch program 'Sales Spice' is re-opening and we kick off a new cohort on November 4th 2024, head here to check it out

I'm hosting a free masterclass on Wednesday October 23rd at 8pm BST called '125k Group Program' where I share the strategies me and my clients are using to fill our group programs in 2024 - register for your seat here.

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

And head to the same link to sign up for my new free training, taking place live on Wednesday 23rd October at 8pm BST!

In this episode of the Rave Results podcast, I’m taking you behind the scenes of how I transformed my traditional mastermind into a fresh, collaborative studio program called Sales Spice. This change was totally inspired by feedback from my amazing members, who were craving a more dynamic and hands-on learning experience. Sales Spice is all about bringing in some 90s nostalgia (yes, think Spice Girls vibes!) while combining strategic guidance, practical implementation, and community support to help businesses seriously level up.

Here’s a peek at what we’ll cover in this episode:

- **00:00** Welcome to the Rave Results Podcast

- **00:30** What the new Studio Program is all about

- **02:00** How feedback shaped the evolution from mastermind to studio

- **03:51** Why collaborative learning and skill-sharing are the future

- **06:14** Rethinking how masterminds are structured

- **09:21** A closer look at the Atelier model

- **11:34** The innovative concept behind Sales Spice

- **12:17** What makes the Studio Program different

- **13:54** Sales Spice: my new high-level program

- **14:44** Building community and fostering collaboration

- **15:46** Bringing that Spice Girls theme to life

- **16:09** How we’re building a phenomenon

- **16:31** All the details on the Studio Program

- **17:26** Announcing the free masterclass

- **18:10** Strategies to help you succeed

- **19:08** Wrapping up with final thoughts

Can’t wait for you to hear all about how Sales Spice is going to change the game—and how you can get involved!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

My mastermind is enrolling soon, click here to learn more.

In this final episode of the 100k Group Program mini-series, I’m sharing why raving results, referrals, and client retention are the secret ingredients to scaling your group program. As I reflect on the success of Rave Results, which hit $100k in just seven months, I’ll explain why having a measurable promise, tracking client milestones, and gathering testimonials are essential for growth.

I’ll also dive into the importance of client lifetime value, showing how happy clients lead to more referrals and how word-of-mouth marketing can seriously transform your business. From personal experiences to real-life examples, I’ll show you how creating a rave-worthy program can boost your retention, referrals, and ultimately, your revenue.

00:00 Welcome to the Final Episode

00:05 Why Raving Results Matter

00:43 The Power of Proven Results and Testimonials

01:39 Case Study: Course Creation Revolution

02:24 What My Retention and Referrals Data Show

03:30 Scaling by Focusing on Client Retention

03:51 The Impact of Word-of-Mouth Marketing

06:13 How to Design a Rave-Worthy Program

08:13 Final Thoughts and What’s Next

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

My mastermind is enrolling soon, click here to learn more.

In this episode of my 100k Group Program Mini-Series, I’m sharing how my expertise in transformative curriculum design and effective coaching structures played a huge role in building a successful group program. I’ll be giving you all the details on my new evergreen funnel strategy, which includes a pre-recorded mini masterclass, a private podcast mini course, and a super-effective email funnel.

I’ll talk about why I love asynchronous content (it’s a game-changer!), the high conversion rates these strategies have been getting, and how adding a done-for-you audit option has skyrocketed enrollments. Plus, stick around because in the next episode, I’ll be diving into the power of rave reviews and referrals.

**00:00** Welcome to the Mini Series 

**00:09** A Bit About Me—Vix Meldrew 

**01:12** Program Success and Sales Milestones 

**01:27** My Evergreen Funnel Strategy Explained 

**02:30** Experimenting with Different Funnels 

**03:39** The Results and Fine-Tuning the Process 

**06:48** New Elements That Boosted Conversions 

**09:46** Wrap-Up and What’s Coming Next 

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

My mastermind is enrolling soon, click here to learn more.

In this episode of my 100K Group Program Mini-Series, I’m diving into how email marketing was a huge factor in hitting $100,000 in sales for my group program in just seven months. Over that time, I sent more than 130 emails—yep, that’s about five emails a week! I know that might sound like a lot, but I’m here to explain why more frequent emails actually help guide potential clients by giving them all the info they need to make confident buying decisions.

I’ll also talk about how sending so many emails not only improved my sales skills but also helped me better understand my audience, which led to a revenue boost. Plus, I’ll touch on the importance of keeping your messaging consistent across platforms. If you’re curious to learn more about my email strategy, stay tuned for my mastermind program and upcoming episodes.

00:00 Introduction to the 100k Group Program

00:54 Why Frequent Emails Are Powerful

02:19 Building Trust and Strengthening Your Sales Game

04:00 What I Learned from Analyzing Email Performance

07:54 How I Keep My Email Writing Routine Efficient

09:30 Using Multiple Platforms to Support Email Marketing

10:30 Final Encouragement and Thoughts

11:59 Invitation to Join My Programs

12:06 Wrap-Up and Sneak Peek at the Next Episode

Connect with Vix:

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I’ll be talking through my personal experience of how having a singular focus made everything simpler and more effective—and how you can apply this strategy to your own business to make your signature offer a huge success. Plus, I’ll give you a sneak peek into upcoming topics like email marketing and building funnels. Let’s dive into why doing less, but with more focus, can actually give you deeper results and transform your business!

00:00 Welcome to the 100k in Seven Months Series

00:27 The Power of a Signature Offer

00:58 My Personal Experience with Focusing on One Offer

02:39 The Role of Messaging and Sales Content

04:06 Building Stronger Client Relationships and Getting Feedback

06:34 Becoming Known for One Program

07:22 Scaling and Future Plans

08:04 Invitation to Join Rave Results

09:15 Preview of Upcoming Episodes

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/

My mastermind is enrolling soon, click here to learn more.

In this first episode of the 100k Group Program Mini Series, I’m taking you behind the scenes of how I launched my signature group program, Rave Results, back in February 2024—and how it generated over $100k in sales in just seven months!

I’m diving deep into the enrollment numbers, the marketing strategies I used, and some personal milestones along the way. Spoiler alert: you don’t need a massive social media following to make it happen. I’m going to bust that myth right here and show you how focusing on context, strategy, and retention made all the difference. Plus, I’ll share exactly where my clients came from—hint, they came from a variety of places!

So stick around if you want the real story behind the numbers and the strategies that fueled this amazing growth.

00:00 Welcome to the 100k Group Program Mini Series

01:21 My Journey to $100k in Sales

03:01 Busting the Myth: Audience Size Doesn’t Matter

05:40 The Numbers and Strategies Broken Down

08:49 Personal Reflections and Celebrations

09:50 Wrapping Up and Next Steps

Connect with Vix:

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In this episode of the Rave Results podcast, I’m gearing up for the big reopening of Rave Results on September 18th! If you're a group program leader looking to boost your enrollments and help your clients see even better results, then this episode is for you.

I’ll be walking you through what Rave Results is all about, from the 90-day timeline to the personalised feedback, curriculum design, and the various support systems we’ve got in place to help you succeed. Plus, I’ll be sharing some amazing success stories from current members who’ve seen real transformations thanks to the program, along with strategies for keeping clients engaged and ensuring they stick around.

If you’re thinking about joining, I’ve got some exciting early sign-up incentives to share, so make sure to tune in!

Here’s what you can expect in this episode:

- **00:00** Welcome to the podcast!

- **00:45** What Rave Results is all about

- **03:10** Who will get the most out of this program?

- **04:55** The transformative learning experience we offer

- **09:46** Why I’m the mentor you want to guide you

- **11:45** Inspiring success stories and testimonials from current members

- **16:13** Key concepts and features that set Rave Results apart

- **23:14** How personalised support and a solid plan make all the difference

- **25:19** Investment details and how to enroll

- **27:05** Wrapping it up with final thoughts and how to get in touch

Connect with Vix:

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I’ll break down what *real* results actually look like and, more importantly, how you can start tracking and recording them properly. Whether you're running a group program or working one-on-one with clients, understanding true results will help you better measure success and show your clients the progress they’re making. 

Get ready to rethink how you define and record results in your business!

Connect with Vix:

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I also open up about the challenges I faced as a new mom, my emotional journey with IVF, and how I’ve been working to find that elusive work-life balance with the help of a strong support system. I'm being really candid here, and my hope is to inspire and offer some practical advice to other moms who are navigating similar paths.

Here’s how the episode breaks down:

- **00:00** Intro and overview

- **01:36** Balancing motherhood and running a business

- **02:21** How I planned my maternity leave and the revenue strategies that helped

- **08:02** Launching my Mastermind and focusing on recurring revenue

- **12:03** Keeping the business momentum going while on leave

- **21:25** The ups and downs of early motherhood while managing a business

- **32:10** Wrapping up with lessons learned and final thoughts

Connect with Vix:

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I’ll break down three key areas where we tend to overcomplicate things: stuffing too much content into the program, overpromising individual support, and creating confusing curricula. These habits can make it harder to scale without compromising the results you’re delivering. But don’t worry—I’m sharing practical strategies to help you design a group program that supports growth and keeps delivering great outcomes!

And stay tuned, because I’m also teasing an upcoming episode on balancing business and motherhood.

Here’s the breakdown of this episode:

- **00:00** Welcome to episode 25!

- **00:19** How you might be your own group program’s worst enemy

- **01:25** Unpacking beliefs about delivery

- **12:27** Misconceptions around launch strategies

- **15:12** Curriculum strategy pitfalls to avoid

- **20:16** Wrapping up and a sneak peek of what’s next

Let’s work through these obstacles together!

In episode 25 of the Rave Results podcast, I’m diving into how you might be standing in the way of your own group program’s growth—without even realising it! We’ll talk about how self-imposed beliefs around delivery, launch strategy, and curriculum can actually hold you back.

I’ll break down three key areas where we tend to overcomplicate things: stuffing too much content into the program, overpromising individual support, and creating confusing curricula. These habits can make it harder to scale without compromising the results you’re delivering. But don’t worry—I’m sharing practical strategies to help you design a group program that supports growth and keeps delivering great outcomes!

And stay tuned, because I’m also teasing an upcoming episode on balancing business and motherhood.

Here’s the breakdown of this episode:

- **00:00** Welcome to episode 25!

- **00:19** How you might be your own group program’s worst enemy

- **01:25** Unpacking beliefs about delivery

- **12:27** Misconceptions around launch strategies

- **15:12** Curriculum strategy pitfalls to avoid

- **20:16** Wrapping up and a sneak peek of what’s next

Let’s work through these obstacles together!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

Threads: @vixmeldrew

Website: https://vixmeldrew.com/

I’ll break down why people often cap their program sizes and show you how to build a curriculum and delivery system that can handle up to 100 clients without sacrificing quality or client satisfaction. We’ll also dive into some key mindset shifts—like overcoming fears around onboarding, tech issues, and handling high-demand clients—that are essential for scaling successfully.

Plus, I’m sharing practical strategies for making your program scalable, and I’ve got a special invite to a free training session where we’ll go even deeper into this topic!

Here’s what you can expect:

- **00:00** Introduction and a personal story

- **01:05** The challenge of scaling group programs

- **02:37** Common fears and misconceptions about growth

- **06:35** Strategies for designing a scalable program

- **09:48** Wrapping up and an invitation to free training

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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I’m sharing actionable strategies to keep your group program thriving, from designing a stronger curriculum and hosting valuable calls to fostering meaningful community interaction and creating feedback loops that actually work. Instead of making drastic overhauls, I’m all about continuous iteration to keep your program fresh, engaging, and full of life.

Here’s the breakdown:

- **00:00** Welcome back to the Rave Results podcast!

- **00:49** How to unintentionally kill your group program

- **02:56** Signs your program might be dying

- **05:59** Common pitfalls to watch out for

- **11:07** Should you revamp or just kill your program?

- **15:22** How to design a thriving, burnout-proof program

- **20:41** Wrapping up with final thoughts and encouragement

Let’s revitalize your group program and keep it growing strong!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

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Website: https://vixmeldrew.com/

Want to see the results of the Group Offers survey? HEAD HERE - vixmeldrew.com/survey

In episode 22 of the Rave Results podcast, I’m digging into the pros, cons, and strategies around capping enrollments for group programs. If you’ve ever wondered whether keeping your cohort sizes small—like around 10 students—is the right move, I’ve got you covered. I’ll be sharing insights from my group offers survey, where I gathered feedback on average enrollment sizes, plus my own experiences running both capped and uncapped programs.

We’ll explore the benefits and drawbacks of smaller cohorts, tackle common fears about larger groups, and I’ll share how to structure live calls and offer high-touch support without burning out. You’ll also learn how to scale your program while still providing a high-quality experience for every participant.

Here’s how the episode breaks down:

- **00:00** Introduction to episode 22

- **00:07** Understanding cohort sizes

- **00:42** Feedback and research insights from my survey

- **01:49** Why you might want to cap enrollments

- **02:06** Capped vs. uncapped models explained

- **02:28** My personal experiences with capping

- **03:47** Challenges of running small cohorts

- **09:58** Proving the effectiveness of your curriculum

- **10:59** Structuring live calls for maximum value

- **12:08** Community dynamics in smaller groups

- **13:25** Weighing the pros and cons of capped groups

- **14:52** Balancing high-touch support vs. one-to-one time

- **15:19** Scalability and growth considerations

- **20:11** Addressing fears around uncapped cohorts

- **21:35** Summary and final thoughts

- **23:08** Join Rave Results

Let’s find the right strategy for your group program’s enrollment and growth!

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Want to see the results of the Group Offers survey? HEAD HERE - vixmeldrew.com/survey

In episode 21 of the Rave Results podcast, I’m diving into the intriguing concept of Offer Energetics and how to avoid 'Stinky Money' in your group programs. Based on survey feedback and my own experiences, I’ll be discussing why higher-ticket offers often lead to better engagement and how important it is to have an energetic alignment between you and your clients.

We’ll cover how to balance the effort and support you provide at different price points and why setting clear boundaries is key to maintaining sustainability. I’ll also share strategies for pricing your offers in a way that prevents burnout, resentment, and people-pleasing tendencies—so you don’t end up with that dreaded 'stinky money.' 

Here’s what you can expect in this episode:

- **00:00** Introduction to Offer Energetics and 'Stinky Money'

- **00:43** Why higher-ticket offers lead to better engagement

- **01:43** My personal experiences with different offer levels

- **03:00** How to find an energetic match with your clients

- **03:24** What 'Stinky Money' really means

- **04:41** Balancing effort vs. touch in your program delivery

- **07:48** Avoiding burnout and resentment in your offers

- **12:23** Setting boundaries and managing client expectations

- **17:32** Pricing strategies to steer clear of 'stinky money'

- **21:54** Wrapping up with final thoughts

Let’s dig into how to create energetically aligned offers that feel good for you and your clients!

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Want to see the results of the Group Offers survey? HEAD HERE - vixmeldrew.com/survey

In this episode of the Rave Results Podcast, I’m sharing some exciting findings from my state of group offer surveys! I’ll walk you through the purpose of the survey, how it was conducted, and the 11 key insights I gathered from the data.

We’ll cover everything from which types of group offers are the most popular and effective to why tracking client results is so crucial. I’ll also dive into how engagement impacts outcomes, the role of community in boosting client retention, and what group offer leaders can do to improve their programs for even better results.

Here’s how the episode breaks down:

- **00:00** Welcome to the Rave Results Podcast

- **01:01** What the group offer surveys are all about

- **02:18** Why I conducted these surveys and how they were done

- **05:28** Key findings from the data

- **07:28** A closer look at the most significant insights

- **09:10** How engagement affects client results

- **10:24** The connection between revenue and client retention

- **13:39** The power of community in group offers

- **14:43** The importance of client communication and feedback

- **15:40** Different client approaches and investment levels

- **17:51** Conclusion and next steps

For a detailed report, make sure to visit vixmeldrew.com/survey. Let’s dive into the data and find out how you can use these insights to level up your group offers!

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We’ll dive into the common pitfalls that can lead to a membership’s downfall, like failing to stay relevant, overloading content, ineffective onboarding, and not having a strong leader presence. I’ll also point out what makes memberships thrive versus those that struggle and give you practical strategies to start or improve your own membership program.

Here’s the breakdown of the episode:

- **00:00** Introduction and what to expect

- **00:42** How I launched and grew the membership

- **06:33** The challenges and changes I faced

- **14:07** Key factors that can kill a membership

- **35:10** What successful memberships have in common

- **41:33** Wrapping up and engaging with listeners

Tune in to get valuable insights and avoid the mistakes that could make or break your membership program!

Connect with Vix:

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I’ll provide tips on how to enhance content delivery using storytelling, visual aids, and simplifying complex concepts to keep your audience engaged and make learning more effective. Plus, I’ll talk about the benefits of structuring your lessons to focus on one objective at a time, which can significantly boost effectiveness and completion rates.

Here’s what’s on the agenda:

- **00:00** Introduction and a bit about my iced coffee journey

- **01:25** Understanding what overload means in learning

- **04:14** How we often overload our students and clients

- **07:08** Strategies to avoid overwhelming your learners

- **11:07** Practical tips for reducing information overload

- **13:10** Designing programs that work

- **19:37** Wrapping up with final thoughts

Tune in to learn how to create programs that are engaging and manageable, ensuring your students and clients get the most out of their experience!

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We’ll cover common pitfalls that businesses often face when following superficial instructions and I’ll share practical tips to create a more effective and transformational learning experience for your clients. You’ll learn why a robust curriculum can lead to smoother launches, clearer messaging, and increased confidence in delivering results.

Here’s the breakdown of the episode:

- **00:00** Introduction to episode 17

- **01:12** Overview of my four-step process

- **01:30** Step 1: The Design Phase

- **02:42** Common pitfalls in program design

- **14:06** Step 2: The Launch Phase

- **14:10** Step 3: The Create Phase

- **15:08** Step 4: The Deliver Phase

- **15:26** Timelines and final thoughts

- **17:11** Engagement and feedback

- **17:25** Surveys and conclusion

Tune in to get the inside scoop on creating programs that not only launch successfully but also deliver great results!

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In episode 16 of the Rave Results podcast, I’m excited to introduce the State of Group Offers in 2024 survey, all the way from my holiday in Cornwall! I’ll explain why gathering data on group programs, memberships, and masterminds is crucial for understanding engagement and success rates in our industry.

I’ll give you the scoop on the two surveys we’re running—one for group offer leaders and another for group offer participants. My goal is to create a valuable resource that sheds light on trends and challenges, and I’m aiming to get 1,000 responses to make this as comprehensive as possible.

Here’s what you’ll find in this episode:

- **00:00** Introduction to episode 16

- **00:52** What we mean by group offers

- **01:34** Overview of the 2024 surveys

- **02:37** The survey for group offer leaders

- **03:33** The survey for group offer participants

- **04:00** Why these surveys are important

- **10:10** Call to action: how you can participate

- **10:57** How we’ll use the survey data

- **12:54** The impact of the results revolution

- **15:22** Final thoughts and participation details

Join in and help shape the future of group offers by participating in the survey!

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I’ll share the highs and lows of the launch—what went wrong, what went right, and what I’m planning to do differently next time. Whether you’re launching group programs, memberships, or masterminds, I’ve got valuable lessons and insights that you can apply to your own launches.

Here’s what we’ll cover:

- **00:00** Introduction and what to expect in this episode

- **00:36** Setting goals for the launch

- **02:45** Strategies and actions taken during the launch

- **05:11** Challenges and what didn’t work out

- **18:54** Successes and the positive outcomes

- **20:14** Key lessons learned and future plans

- **25:37** Final reflections and conclusion

Tune in for a behind-the-scenes look at the launch process and take away practical tips for your own endeavors!

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We’ll cover key elements such as defining a specific target audience, setting measurable outcomes, designing a well-organized and concise curriculum, providing effective coaching and support, and establishing a clear community structure. I’ll also touch on how important onboarding and offboarding processes, feedback loops, and active student engagement are to your program’s success.

I’m also excited to announce the opening of my own Rave Results group program, where you can get more support for making your group programs impactful and inclusive.

Here’s what you’ll hear in this episode:

- **00:00** Introduction to the Rave Results podcast

- **01:37** Success criteria for creating great group programs

- **06:51** Common pitfalls to avoid in group programs

- **08:55** Introducing the Rave Results program

- **11:00** Wrapping up with a call to action

Tune in for practical tips to make your group programs streamlined, effective, and transformational!

Connect with Vix:

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We’ll explore what extrinsic motivation is, how it shows up in online group programs, and how you can use it to get your students more engaged. I’ll break down the differences between intrinsic and extrinsic motivation, discuss the role of gamification, and emphasise the importance of balancing different motivational strategies.

I’ll also share specific strategies from the Rave Results program to help you design programs that truly motivate and engage your students, leading to better outcomes.

Here’s what you can expect from this episode:

- **00:00** Introduction to the series and what we’ll cover

- **00:41** What is extrinsic motivation?

- **02:49** How to harness extrinsic motivation effectively

- **05:58** Balancing intrinsic and extrinsic motivation

- **08:05** Applying these strategies in Rave Results

- **10:37** Wrapping up with final thoughts

Tune in to learn how to use extrinsic motivation to enhance engagement and make your online programs more impactful!

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I’ll start by explaining what intrinsic motivation is and how it can drive students to be more engaged and committed. We’ll look at the key characteristics of intrinsic motivation, explore the challenges that might come up, and discuss effective strategies for enhancing it within your group programs.

I’ll also share how my Rave Results program helps educators create engaging and transformational curricula that tap into intrinsic motivation. We’ll cover the balance between program difficulty, the importance of making content enjoyable, and ways to foster a sense of self-fulfillment and personal autonomy among students.

Here’s what’s in store for this episode:

- **00:00** Welcome to the Rave Results Podcast

- **00:31** What is intrinsic motivation?

- **01:05** Characteristics of intrinsic motivation

- **07:27** Challenges of fostering intrinsic motivation

- **10:11** Strategies to enhance intrinsic motivation

- **14:17** Wrapping up with next steps

Tune in to discover how to leverage intrinsic motivation to create more engaging and successful group programs!

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I’ll explain why shorter programs often maintain higher engagement levels due to their sprint-like nature, compared to longer, marathon-like programs. We’ll also discuss the roles of intrinsic and extrinsic motivation in shaping engagement and what you can do to address dips during onboarding and midway through the program.

Here’s what you’ll find in this episode:

- **00:00** Introduction to the engagement lifecycle

- **01:11** Peaks and drops in student engagement

- **02:35** Diagnosing onboarding and midpoint dips

- **04:55** Strategies for maintaining engagement

- **08:41** Handling different student engagement patterns

- **11:28** Designing programs to maximize motivation

- **13:04** An invitation to join Rave Results

- **14:01** Conclusion and a preview of upcoming episodes

Tune in to get practical tips for understanding and enhancing your students' engagement throughout your program!

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I’ll break down the differences between teaching curriculums and coaching curriculums, and introduce my innovative RESULTS curriculum framework. By combining these approaches, you can guide your clients and students through both skill development and mindset shifts, leading to better outcomes.

We’ll cover three key frameworks:

- **Skill Framework**: How to build essential skills

- **Coaching Framework**: Techniques for effective mindset shifts

- **RESULTS Framework**: My approach to merging these elements for optimal results

I’ll also emphasise the importance of a streamlined learning journey, tangible takeaways, and clear success criteria to boost student engagement and motivation. Plus, I’ll share details about an upcoming free class and the Rave Results program.

Here’s what you’ll find in this episode:

- **00:00** Introduction to the Rave Results Podcast

- **00:41** Teaching vs. coaching curriculums

- **02:47** Explanation of the skill framework

- **05:58** Explanation of the coaching framework

- **09:33** How to blend teaching and coaching frameworks

- **12:39** Introduction to the RESULTS curriculum framework

- **20:56** Conclusion and info on the upcoming free class

Tune in to learn how to design and deliver programs that truly make an impact!

Connect with Vix:

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We’ll discuss the importance of specificity in your program design, the pitfalls of using jargon, and how crucial it is to truly understand your learner’s journey. I’ll share practical tips to help you create more focused, impactful programs that drive better results for your clients.

I’ll also introduce an upcoming free class, Rave Refer Retain, where I’ll offer even more insights on improving program design and client retention.

Here’s what we’ll cover:

- **00:00** Introduction to the curse of the expert

- **01:34** The problem with overloading content

- **02:28** Challenges in program design

- **05:28** The role of jargon and the beginner’s perspective

- **07:51** Key differences between coaching and teaching

- **11:08** Effective teaching strategies

- **16:01** Practical tips to avoid the curse of the expert

- **18:29** Conclusion and details on the upcoming free class

Tune in to discover how to make your programs more effective and less overwhelming for your learners!

Connect with Vix:

Join VOLUME: https://vixmeldrew.com/volume

Instagram: @vixmeldrew

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Website: https://vixmeldrew.com/