Marketing for Health & Wellness Professionals: Elevate Your Practice

Optimize for AI Search: Other Ways to Show Up on AI

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 26 Mar 2026 04:00:22 GMT

[Episode 258] You’ve strengthened your SEO foundation. You’ve cleaned up your messaging and structure. Now it’s time to build authority. In this episode, I’m breaking down why blogging still matters (yes, even now), how Google Reviews and directories impact AI visibility, and how to actually track whether AI is sending traffic to your website. Because showing up isn’t just about keywords. It’s about credibility.

In this episode, you'll learn:

How blogging feeds AI summaries and question-based searches
Which authority signals matter most for local practices
What a “normal” amount of AI traffic actually looks like

If you want help strengthening your SEO, cleaning up authority signals, or improving conversions from AI traffic, my 90-Minute Refresh or Refresh Day are designed for exactly that. Check the show notes to see which option fits your next step.

Get the full shownotes here!

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how to optimize for ai search, ai optimization, seo optimization, blogging, Google Business Profile, how to show up on ChatGPT, book more patients, grow your private practice

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Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

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🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Optimize for AI Search: How To Optimize Content for AI

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 19 Mar 2026 04:00:39 GMT

[Episode 257] If your SEO foundations are set but your website still feels cluttered or confusing, this episode is for you. Today we’re talking about how website structure, navigation, FAQs, and internal links all work together to help both AI tools and real humans understand your practice. Because showing up in AI search isn’t just about keywords. It’s about clarity, organization, and making it easy to skim.

In this episode, you'll learn:

The core website pages every practice should have
Why heading structure and internal links matter for AI
How FAQ pages quietly boost visibility and conversions

If your navigation feels messy, your headings are inconsistent, or your FAQs are scattered, that’s exactly what a Refresh Day is for. Check the show notes to learn more about updating your structure so your website works harder for you.

Get the full shownotes here!

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how to optimize for ai search, how to optimize content for ai, website strategy, ai optimization, seo optimization, website copywriting, website navigation, wellness website, internal linking, private practice websites, holistic health marketing

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Optimize for AI Search: You Still Need SEO in 2026

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Mar 2026 04:00:57 GMT

[Episode 256] If you ran last week’s AI prompts and didn’t love what you saw, this episode explains why. AI isn’t replacing SEO—it’s built on it. And if your website messaging is vague, AI (and potential clients) won’t understand who you help, what you do, or when to recommend you. In this episode, I walk through the foundational SEO elements that help both search engines and AI tools categorize and recommend your practice.

In this episode, you'll learn:

Why vague messaging hurts both SEO and AI visibility
How to structure your homepage for clarity and specificity
Four SEO foundations to check on your website today

If you want help tightening your messaging and making sure your SEO foundations are solid, my 90-Minute Refresh is designed for exactly this. Check the show notes to request a free website review and see what needs updating.

Get the full shownotes here!

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ai website optimization, website messaging, website seo, homepage seo tips, private practice marketing, holistic health marketing, how to optimize for ai search, how to show up on chatgpt, ai optimization

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Optimize for AI Search: Does Your Practice Show Up on ChatGPT?

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Mar 2026 05:00:44 GMT

[Episode 255] AI search is changing how people find health practitioners—but that doesn’t mean you need to start over. In this episode, I walk you through three simple prompts you can run in ChatGPT or Claude to see if your practice is showing up, what information AI is pulling, and where you may need to tighten your SEO and messaging.

In this episode, you'll learn:

Why SEO is still the foundation of AI visibility
Three prompts to test how AI sees your business
What it means if you don’t show up (and how to fix it)

If you run these prompts and realize your visibility or messaging needs work, my 90-Minute Refresh is designed exactly for this. Check the show notes to request a free website review and see what your next best step is.

Get the full shownotes here!

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ai search optimization, chatgpt visibility, website seo, chiropractor website, naturopath website, local business marketing, aeo strategy, private practice growth, holistic health marketing, how to optimize for ai search

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Why I Recommend Squarespace for Wellness Practitioners

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Feb 2026 05:00:20 GMT

[Episode 254] After talking about website designer red flags, the next question is usually: what should I be looking for instead? In this episode, I explain why Squarespace is the platform I recommend most often for holistic health practitioners and local service-based businesses—and when it’s not the right fit.

In this episode, you'll learnP

Why ownership and control matter more than platform hype
How Squarespace supports SEO, accessibility, and mobile design
What makes a website platform easy to grow with your practice

If you’re not sure whether your current website platform is helping or holding you back, check the show notes to request a free website review and get clarity on your next step.

Get the full shownotes here!

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squarespace for wellness, squarespace website design, holistic health websites, therapist website platform, chiropractor website design, naturopath website design, healthcare website platforms, seo friendly platforms, accessible website design, mobile friendly websites, service based websites, website platform choice

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Red Flags to Watch for When Hiring a Website Designer

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Feb 2026 05:00:43 GMT

[Episode 253] If you feel stuck with your website or unable to make simple updates, this episode is for you. I’m walking through five common red flags I see when practitioners hire website designers—and why your website should always feel like something you own, not rent.

In this episode, you'll learn:

Why you should always have full ownership of your website
The difference between real support and paying just for “hosting”
What designers should (and shouldn’t) promise about SEO and results

If you’re not sure whether you actually own your website—or you’re worried you’re stuck on the wrong platform—check the show notes to request a free website video review and get clarity on your next steps.

Get the full shownotes here!

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website designer red flags, hiring website designer, wellness website design, therapist website design, chiropractor website design, naturopath website design, healthcare website ownership, website hosting fees, accessible website design, seo friendly websites, private practice websites, squarespace website design

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Why You Shouldn’t Trust ChatGPT for SEO or Website Advice

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Jan 2026 05:00:43 GMT

[Episode 252] If your website is getting traffic but not bookings, the problem may not be your design or SEO — it’s your call to action. In this episode, I break down the single most effective way to convert website visitors into clients by simplifying how people get onto your calendar.

In this episode, you'll learn:

Why too many booking options hurt conversions
The best call to action for health and wellness websites
How a single discovery call link improves trust and follow-through

If you want your website to convert more clients without a full redesign, start here. Check the show notes to see how to simplify your booking process and make it easier for the right people to say yes.

Get the full shownotes here!

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website call to action, discovery call booking, wellness website conversions, therapist website strategy, chiropractor website bookings, naturopath website design, healthcare website strategy, booking more clients, website conversion tips, private practice marketing, online scheduling systems, health practice websites

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

The #1 Way to Improve Website Conversions & Book More Clients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Jan 2026 05:00:13 GMT

[Episode 251] If your website is getting traffic but not bookings, the problem may not be your design or SEO — it’s your call to action. In this episode, I break down the single most effective way to convert website visitors into clients by simplifying how people get onto your calendar.

In this episode, you'll learn:

Why too many booking options hurt conversions
The best call to action for health and wellness websites
How a single discovery call link improves trust and follow-through

Get the full shownotes here!

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convert more clients, book more clients, grow your private practice, website design, acupuncture marketing, chiropractic marketing, website strategy, EMR, EHR, wellness website, website designer

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How to Convert More Clients on Discovery Calls w/ Joanna Sapir

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Jan 2026 05:00:23 GMT

[Episode 250] Discovery calls don’t have to feel awkward or salesy. In this episode, Joanna Sapir and I talk about how to use discovery calls as connection tools—so you can filter for right-fit clients, improve results, and create a smoother client journey for your practice.

In this episode, you'll learn:

Why discovery calls work best as connection points, not sales calls
How to pre-qualify clients before they book sessions
What a clear consultation process does for trust and results

If discovery calls feel uncomfortable—or your calendar is filling with the wrong people—this episode will help you rethink your process. Come connect with me on Instagram @lemonandthesea or check out the full show notes for Joanna’s resources.

Get the full shownotes here!

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discovery calls, sales calls, holistic sales process, therapist discovery calls, chiropractor consultations, wellness business systems, client filtering process, ethical sales, private practice growth, holistic marketing strategy

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Why I Created the One-Week Custom Website Design Process

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Jan 2026 05:00:49 GMT

[Episode 249] One-week website design doesn’t mean rushed or sloppy. In this episode, I break down why I created my One-Week Website Design process and how it helps wellness practitioners launch strategic, SEO-friendly sites—fast.

In this episode, you'll learn:

Why traditional 3–6 month website timelines drain momentum
What actually happens during a One-Week Website Design
How SEO, accessibility, and strategy are built in from day one

If you’ve been stuck waiting on a website (or dreading another redesign), what would change if it were done in just one focused week? Come connect with me on Instagram @lemonandthesea or book a call to talk through your site.

Get the full shownotes here!

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one week website design, wellness website design, therapist seo, chiropractor website, naturopath website, nutritionist marketing, functional medicine website, holistic practitioner marketing, healthcare website design, seo for wellness, accessibility web design, squarespace website design

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Does Your Website Feel Like Working With You?

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 25 Dec 2025 17:00:44 GMT

[Episode 248] Does your website actually reflect what it feels like to work with you? In this episode, we talk about brand alignment, first impressions, and how your website design builds trust before someone ever books.

In this episode, you'll learn:

Why mismatched branding quietly erodes trust
How your website acts as your practice’s first impression
Three gut-check questions to see if your site feels like you

If someone landed on your website today, would it feel like the same person they’d meet in session? If you’re not sure, come find me on Instagram @lemonandthesea or grab a free website review.

Get the full shownotes here!

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website brand alignment, wellness website design, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, pediatric practice website, holistic marketing strategy, first impression website, patient trust online, healthcare website design, website personality

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Outsourcing Marketing for Health Practices w/ Deanna Martin

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 18 Dec 2025 05:00:54 GMT

[Episode 247] Thinking about outsourcing your marketing but not sure where to start? In this episode, Deanna Martin and I break down how to prepare your practice for outsourcing, avoid common mistakes, and choose the right support.

In this episode, you'll learn:

The difference between a VA, social media manager, and strategist
What to prepare before outsourcing your marketing
Realistic timelines and expectations for seeing results

Are you trying to do all your marketing yourself — or worried about hiring the wrong help? Come connect with me on Instagram @lemonandthesea or grab the full show notes to map your next step.

Get the full shownotes here!

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outsourcing marketing, wellness business marketing, therapist marketing support, chiropractor marketing help, naturopath marketing strategy, nutritionist marketing support, healthcare virtual assistant, social media outsourcing, marketing strategist wellness, practice growth strategy, sustainable marketing, marketing systems setup

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

My Healthcare Website Predictions for 2026

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 11 Dec 2025 05:00:36 GMT

[Episode 246] As we head into 2026, website design is shifting fast. In this episode, I share my predictions for what will actually matter for health and wellness websites—from niching and SEO to blogging, simplicity, and accessibility.

In this episode, you'll learn:

Why clear niches and one-on-one services will outperform courses
How SEO and blogging support AI search (not compete with it)
What simpler, more accessible websites need to prioritize in 2026

Is your website ready for how people will search, choose, and book care in 2026? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what needs updating.

Get the full shownotes here!

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website design trends, wellness website design, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, functional medicine website, holistic practice marketing, seo for wellness, healthcare blogging strategy, accessible website design, private practice growth

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Optimizing Your Google Business Profile for Local SEO w/ Jona Hysa

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 04 Dec 2025 05:00:05 GMT

[Episode 245] Your Google Business Profile is one of the most overlooked SEO tools for local practices. In this episode, Jona Hysa and I break down how to optimize your profile so the right people can actually find you—and trust you.

In this episode, you'll learn:

Why Google Business Profiles matter for local SEO and Maps
What information to update (and what to remove) from your profile
How your profile supports SEO, AI search, and website visibility

When was the last time you checked your Google Business Profile? If you’re not sure it’s helping—or it’s been sitting untouched—come connect with me on Instagram @lemonandthesea or review the full show notes.

Get the full shownotes here!

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google business profile, local seo strategy, wellness local seo, therapist local seo, chiropractor local seo, naturopath local seo, acupuncturist local seo, healthcare local marketing, seo for practices, google maps visibility, ai search seo, private practice seo

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How Website Design Impacts SEO for Health Practices

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 Nov 2025 05:00:24 GMT

[Episode 244] SEO isn’t just about keywords — your website design plays a huge role in how (and if) you show up on Google. In this episode, I break down how design choices impact SEO and what your website should be doing behind the scenes.

In this episode, you'll learn:

How design, UX, and accessibility affect search rankings
What your website designer should include for SEO success
Why “pretty but strategic” websites bring in more clients

Does your website look good but struggle to bring in traffic or clients? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what might be missing.

Get the full shownotes here!

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website design seo, wellness website seo, therapist website seo, chiropractor website seo, naturopath website seo, healthcare website design, seo friendly websites, private practice seo, accessibility web design, local seo basics, google search optimization, one week website design

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Using ChatGPT to Sound Like You Faster w/ Sarah Cook

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 20 Nov 2025 05:00:07 GMT

[Episode 243] AI doesn’t have to make your content sound generic. In this episode, Sarah Cook and I talk about how to use ChatGPT as a tool—not a replacement—to create content that sounds like you and connects with the right clients.

In this episode, you'll learn:

How to train ChatGPT to match your brand voice
The “last 20%” that makes AI content feel human
Common AI giveaways to edit before publishing

Are you using ChatGPT but still editing everything to death—or avoiding it altogether? Come connect with me on Instagram @lemonandthesea or check out the full show notes for tools and resources Sarah shared.

Get the full shownotes here!

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chatgpt for wellness, ai content marketing, therapist content writing, chiropractor content marketing, naturopath marketing tools, healthcare copywriting, brand voice ai, ethical ai marketing, small practice marketing, ai writing strategy, content creation tools, wellness business growth

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

5 Website Design Changes to Book More Patients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 13 Nov 2025 05:00:39 GMT

[Episode 242] If your website looks good but isn’t converting, a few small design changes can make a big difference. In this episode, I share five simple website tweaks that help the right patients choose you—and book.

In this episode, you'll learn:

How to clarify who your website is actually speaking to
What your homepage must answer above the fold
How to make booking feel easy, obvious, and stress-free

When someone lands on your website, is it clear what to do next? If not, come connect with me on Instagram @lemonandthesea or check out the full show notes to start fixing the gaps.

Get the full shownotes here!

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website design tips, wellness website design, therapist website design, chiropractor website design, naturopath website design, patient booking websites, healthcare website strategy, conversion focused design, website calls to action, private practice websites, user friendly websites, website coworking day

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Local Facebook & Instagram Ads That Actually Work w/ Nicole Eldridge

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 06 Nov 2025 05:00:08 GMT

[Episode 241] Running ads for a local health practice is very different from online marketing. In this episode, Nicole Eldridge and I break down how Facebook and Instagram ads actually work for local businesses—and how to stop wasting money on the wrong strategies.

In this episode, you'll learn:

The three types of ads local practices should be running
Why boosted posts rarely lead to bookings
How to reach local clients without overcomplicating ads

Are ads feeling confusing, expensive, or ineffective for your practice? Come connect with me on Instagram @lemonandthesea or check out the full show notes for Nicole’s resources and next steps.

Get the full shownotes here!

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local facebook ads, instagram ads local, wellness practice ads, therapist local ads, chiropractor advertising, naturopath marketing ads, healthcare local marketing, facebook ads strategy, book more patients, local business growth, ads for practices, hometown advantage

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How to Optimize Your Website for AI Search

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 30 Oct 2025 04:00:30 GMT

[Episode 240] AI search isn’t replacing SEO — it’s built on it. In this episode, I break down what AI actually looks for on your website and how a strong SEO foundation helps both people and tools like ChatGPT trust and recommend your site.

In this episode, you'll learn:

What AI and search engines look for on your website
Why clear structure and real language matter more than trends
Simple SEO updates that support AI search visibility

Is your website clear enough for both people and AI to understand? Come connect with me on Instagram @lemonandthesea or check out the full show notes to see what might need updating.

Get the full shownotes here!

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ai website optimization, seo for ai, wellness website seo, therapist website seo, chiropractor website seo, naturopath website seo, healthcare ai search, accessible website design, search engine basics, website seo strategy, ai search visibility, refresh vip day

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Marketing Strategies That Actually Work w/ Michelle Grassic

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 23 Oct 2025 04:00:05 GMT

[Episode 239] Marketing doesn’t have to feel pushy to work. In this episode, Michelle Grassic and I talk about what’s actually helping holistic health practices attract new patients—without doing more or following every trend online.

In this episode, you'll learn:

Why niching down makes marketing easier (not scarier)
How clarity improves SEO and patient trust
Simple marketing strategies that work for local practices

Does your marketing feel scattered—or like it’s not reaching the right people? Come connect with me on Instagram @lemonandthesea or check out the full show notes for Michelle’s resources.

Get the full shownotes here!

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holistic practice marketing, acupuncture marketing tips, wellness business marketing, therapist marketing strategy, chiropractor marketing tips, naturopath marketing help, local practice marketing, google business profile, niche marketing strategy, patient attraction marketing, ethical marketing wellness, healthcare visibility

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

The Questions Your Wellness Website Must Answer to Book Clients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 16 Oct 2025 16:00:23 GMT

[Episode 238] If visitors land on your website and feel confused, they won’t stick around. In this episode, I break down the key questions every wellness website needs to answer so the right clients feel confident taking the next step.

This episode, you'll learn:

What visitors need to know within seconds of landing
How clarity builds trust and improves bookings
Why vague messaging quietly costs you clients

If you’re not sure your website answers these questions clearly, I’ve got you. Grab a free website review and I’ll walk through your site with you, showing exactly what to tweak to book more clients.

Get the full shownotes here!

-----

wellness website clarity, therapist website design, chiropractor website design, naturopath website design, nutritionist website design, acupuncturist website design, healthcare website strategy, book more clients, website conversion tips, private practice websites, website messaging clarity, free website review

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🍋 Custom Website Design Week

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Tools I Recommend

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📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

3 Things to Check If Your Website Isn’t Booking Clients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 09 Oct 2025 04:00:19 GMT

[Episode 237] If your website used to bring in clients—and now it’s quiet—don’t panic. In this episode, I walk through three simple checks to help you figure out whether the issue is technical, mobile-related, or tied to your messaging and marketing.

In this episode, you'll learn:

The first things to check when bookings suddenly slow
How broken links and mobile issues quietly block inquiries
When the problem is strategy—not your website platform

Not sure what’s causing the drop? Grab a free website review and I’ll walk through your site, test the booking flow, and show you exactly what to fix to get things moving again.

Get the full shownotes here!

-----

website not converting, wellness website issues, therapist website troubleshooting, chiropractor website help, naturopath website audit, broken website links, mobile website design, private practice marketing, website booking problems, website site audit, free website review, healthcare website fixes

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Introducing Elevate Your Practice: Business Tips for Holistic Health Practitioners

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 02 Oct 2025 04:00:05 GMT

Welcome to Elevate Your Practice, the podcast dedicated to helping holistic health professionals simplify and grow their businesses! I’m Samantha Mabe, your host and founder of Lemon and the Sea. In this season intro, I share the show’s evolution from Process to Profitability to our new focus on practical strategies for website, SEO, and marketing—all tailored to practitioners like you.

Tune in each week for actionable tips and expert insights designed to attract the right clients and support your thriving practice. Be sure to subscribe to the show and leave a review. Let’s elevate your practice together!

---------------------------------------

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Tools I Recommend

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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How to fix your funnel and increase conversions

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 19 Oct 2023 08:00:00 GMT

In this episode of "Process to Profitability," I have the pleasure of interviewing the amazing Katy Widrick, a funnel expert. We dive deep into the world of sales funnels and discuss how to fix them to improve conversions. Katy shares her insights on bringing more people into the funnel, creating compelling offers, and maximizing the average order value and lifetime value of customers. We also touch on the importance of personalizing the sales funnel and the onboarding process to increase customer satisfaction and retention. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable strategies to take your sales funnels to the next level.

Timestamps:

[00:01:36] Meet Katy
[00:03:16] Career evolution and iteration that leads to business ownership
[00:13:14] The parts of a marketing funnel
[00:15:10] Your business needs to make a profit to have an impact
[00:20:08] Missed buying signals from potential customers
[00:26:33] The importance of your onboarding as an extension of your funnel
[00:28:24] Adding revenue expansion to your funnel
[00:30:16] Ask for the sale
[00:33:33] Funnels work for any type of business
[00:36:30] Quick funnel fixes you can implement this week
[00:41:29] Connect with Katy

Key Topics:

The importance of being mission-driven and serving the right audience with excellence as a business owner
The significance of having a strong offer that sells to the audience and the potential for unlimited success once the website is up and running
The discussion on fixing your funnel to improve conversions and identifying leaks in the funnel
Ideas on bringing more people into the funnel and the importance of believing in your service and creating ideal case scenarios for clients
A successful case study of a fitness funnel that focused on a 6-week program with additional options, emphasizing thoughtful curation
The speaker's personal journey as a business owner, navigating career decisions and their sweet spot in the online business world, specializing in funnels
Strategies for personalizing the sales funnel and outreach, addressing potential customers' questions and concerns
The importance of a well-designed onboarding process to support customers after the purchase and increase engagement and retention.

Resources:

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🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

4 things to remove from your website right now (and 1 to add)

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 16 Oct 2023 08:00:00 GMT

In this episode, I delve into practical strategies to optimize your website for attracting the right-fit clients. We emphasize the importance of viewing your website as a strategic journey, simplifying the user experience, and providing quick solutions to your clients' needs. We discuss four crucial elements to remove from your website: unnecessary equipment images, standalone pricing pages, complex dropdowns in the About section, and separate FAQ pages. Instead, I suggest integrating this information where it makes the most sense, such as services and contact pages. Additionally, I stress the significance of prominently displaying your location to help potential clients easily find you, even if your business is primarily online. By implementing these changes, you can create a website that efficiently guides visitors toward booking your services.

Timestamps:

[00:01:25] An easy-to-navigate website is essential to converting visitors into clients
[00:02:38] What you need to remove from your website
[00:02:44] Images of your equipment
[00:05:23] Your Pricing/Investment page
[00:07:17] About page drop-down links
[00:09:58] Your FAQ page
[00:12:51] Add your location to your website
[00:16:31] Make a plan to take action

Key Takeaways:

The importance of viewing your website as a strategic journey.
Simplifying the user experience and providing quick solutions to client needs.
Removing unnecessary equipment images from your website.
Replacing standalone pricing pages with comprehensive service pages.
The significance of prominently displaying your location for online and local businesses.
Simplifying the About section by consolidating information onto a single page.
Creating individual provider pages for team-based businesses.
Integrating frequently asked questions (FAQs) into relevant pages.
Using an FAQ anchor link in the footer to make FAQs easily accessible without diverting traffic from the website's strategic journey.

---------------------------------------

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Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Ethical launching: building trust & long-term relationships with customers

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Oct 2023 08:00:00 GMT

Welcome back to another episode of Process to Profitability! Get ready to dive into the world of ethical launching in online businesses with the incredible Nikki Traylor. We'll be discussing the importance of building sustainable businesses, the pitfalls of unethical practices, and how to align our values with our audience when it comes to launching. From understanding the principles and emotions involved in a launch to standing out in a saturated space, we'll cover it all. So grab your favorite beverage, sit back, and get ready to learn how to build a business that not only brings in profit but also respects and nurtures your audience. Let's jump in!

Timestamps:

[00:02:14] Meet Nikki
[00:07:33] Launch tactics that may seem unethical
[00:09:22] Choose your tactics based on your values and your audience
[00:14:15] Ethical launching is good for business
[00:17:55] How to align your launch with your business values
[00:21:09] Common launch tactics that cause big reactions
[00:26:25] Sales psychology in launching and marketing
[00:27:25] Tips for planning your next launch
[00:31:00] Connect with Nikki

Key Topics:

Building a sustainable business requires long-term thinking and building good relationships with customers
Unethical practices often stem from short-term thinking and the desire to make immediate sales
Make customers feel good at every step of their journey, even if they don't buy from you immediately
Building a high-pressure sales approach can damage your reputation
Be honest and respectful if a potential client is not a good fit for your business
There isn't a one-size-fits-all approach to launching
Understanding principles and emotions involved in a launch is essential
The importance of aligning business values with the audience when launching
Tailor copy and messaging to the target audience, rather than blindly copying successful businesses
Prioritize transparency, ethical practices, and delivering results to build a successful online business

Resources:

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

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🍋 Custom Website Design Week

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⚡ Website Co-Working Day

Tools I Recommend

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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Generating more leads through optimized landing pages

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 09 Oct 2023 08:00:00 GMT

In this episode of Process to Profitability, I delve into the importance of landing pages in lead generation. I explain how landing pages differ from full websites, focusing on their ability to convert visitors into action-takers. I share strategies for optimizing landing pages, including clear headlines, compelling visuals, persuasive copy, and focused calls to action. Additionally, I discuss the common mistake of using industry jargon that doesn't resonate with the target audience and the significance of mobile responsiveness and fast loading times. Tune in to learn how to create high-converting landing pages and boost your lead generation results.

Timestamps:

[00:00:22] What is a landing page?

[00:00:57] Why landing pages are crucial for lead generation

[00:03:06] What makes a high-converting landing page?

[00:05:08] How you can evaluate and improve your landing page design

[00:07:21] The importance of mobile design for landing pages

[00:09:47] Test your landing page design and continue to optimize

[00:11:54] Create landing pages that are consistent with your overall brand

Key Takeaways:

Importance of landing pages in lead generation
Maximizing lead generation results through landing page design and copy
Elements of a high converting landing page
Language and design considerations for landing pages
Mobile responsiveness and quick loading times to accommodate mobile users
Testing and optimizing lead page design for the best conversion rates

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Free Website & SEO Resources

🌿 Free Website Video Review

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🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How to use offsite SEO to get people back to your website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Oct 2023 08:00:00 GMT

Welcome to another exciting episode of "Process to Profitability." Today, I am thrilled to have Erin Ollila, an SEO website copywriter and the host of the "Top Copy to Me" podcast, joining me. In this episode, we dive deep into the fascinating world of offsite SEO and how it goes beyond just backlinks. Erin shares her insights on leveraging different platforms such as podcasts, YouTube, and more to drive traffic to your website. We also tackle the challenges of self-promotion and crafting an engaging about page. So grab your headphones, get ready to learn, and let's dive into the episode with Erin Ollila right now!

Timestamps:

[00:01:46] Connect with Erin
[00:04:18] How copywriting and design support each other
[00:07:52] What is offsite SEO?
[00:11:09] The importance of SEO for podcasters and other content creators
[00:14:22] Start building offsite SEO with the channels you have now
[00:17:50] How to work on your offsite SEO if you don't have a podcast
[00:22:04] How do we bring people back to our website when they find us?
[00:32:34] Make your website’s user experience simple and streamlined
[00:37:07] Connect with Erin

Key Topics:

Importance of optimizing websites for search results and conversions
Utilizing SEO for podcasting and creating various types of content
User navigation and clear calls to action on websites
The value of creating show notes and backlinks for guesting on podcasts
Guiding website visitors and addressing their psychographics and emotional temperament
Offsite SEO strategies beyond backlinks and attracting visitors from other platforms
Overcoming self-promotion struggles and effectively promoting oneself
Using podcasting to drive traffic and build SEO efforts.

Resources:

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Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Optimizing your website's on-page SEO and improving your search engine rankings

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 02 Oct 2023 08:00:00 GMT

In this episode of "Process to Profitability," we're diving deep into the world of on-page SEO and how it can skyrocket your website's search engine rankings. We all know that being found on Google is crucial for attracting the right clients, and I’m going to share my strategies on optimizing your website's SEO to increase visibility and drive organic traffic. Plus, I'll be discussing the long-term benefits of SEO and how it can help establish you as an authority in your industry. Get ready to take your online presence to the next level.

Timestamps:

[00:00:35] What is on-page SEO and why does it matter?
[00:02:04] Why on-page SEO is important for your search engine ranking
[00:03:21] SEO is a long-term strategy
[00:04:50] Keyword and audience research
[00:07:54] Create SEO optimized content
[00:10:49] Optimizing the page descriptions and meta-data of your site
[00:12:32] Search engine ranking also depends on user experience
[00:14:18] Get a professional website before starting major SEO efforts
[00:15:26] The Website Design VIP Experience includes SEO research and optimization

Key Takeaways:

What is on-page SEO and why does it matter?
Why on-page SEO is important for your search engine ranking
SEO is a long-term strategy
Keyword and audience research
Creating SEO optimized content through blogging
Optimizing the page descriptions and meta-data of your site
Creating a great user experience

---------------------------------------

Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

The soft sales strategy for LinkedIn success and business growth

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 28 Sep 2023 08:00:00 GMT

Welcome back to "Process to Profitability." In this episode, I had the pleasure of chatting with Ivana Brutenic, a renowned LinkedIn architect and soft sales expert. We tackled the common challenge of using LinkedIn for sales without being perceived as spammy or irrelevant. Ivana shared her unique approach to using this powerful platform for connecting with the right people, building relationships, and ultimately converting them into clients. Whether you're a creative CEO looking to grow your service-based business or simply interested in optimizing your LinkedIn profile, this episode is packed with valuable insights and practical tips. So grab your coffee, tune in, and let's dive into the process of turning LinkedIn into a profitability powerhouse.

Timestamps:

[00:02:05] Meet Ivana
[00:05:04] Using soft sales on LinkedIn and how it's different from other approaches
[00:09:59] What you need to have in your business before selling on LinkedIn
[00:14:26] Choose your client avatar and call to action
[00:16:57] Create your content strategy
[00:17:39] Create your outreach strategy with a simple lead magnet
[00:22:35] Use your headline to communicate your solution
[00:23:31] When should you start to see results from selling on LinkedIn?
[00:26:48] Don't underestimate the power of selling on LinkedIn
[00:28:53] Connect with Ivana

Key Topics:

Soft sales strategy to build relationships and convert clients
Setting up a LinkedIn profile for success
Research and engagement before sending pitches
Combining content creation and outreach for effective results
The importance of persistence and starting on LinkedIn
Leveraging LinkedIn for B2B sales and meaningful connections
Designing lead magnets to generate conversations with potential clients
Realistic expectations and long-term thinking for success on LinkedIn
Optimizing your LinkedIn profile and actively engaging with others

Resources:

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

The Importance of Your Website in Converting Leads into Clients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 25 Sep 2023 08:00:00 GMT

In today's episode, we're diving into the importance of websites in your marketing funnel and how they can convert your ideal clients into loyal customers. No matter where you do most of your marketing, whether it's on social media, through webinars, or even through referrals, your website acts as the central hub where potential clients go to learn more about you, your services, and how they can work with you. I'll be sharing why your website plays a crucial role in attracting and converting the right fit leads, and how you can optimize your site to maximize your business's growth. Join me as we uncover the strategies and processes that can help you turn your website into a powerful tool for profitability.

Timestamps:

[00:00:47] Why your website is key to converting new clients, no matter where you focus your marketing efforts

[00:03:13] Your website gets you found by right-fit leads

[00:03:52] Your website is the first impression you make to potential clients

[00:04:48] Your website is where people move forward with getting on your client calendar

[00:06:20] Your marketing budget needs to include a strategic, welcoming website

Key Takeaways:

Website as a conversion tool for right fit leads
Role of a Website in Attracting Clients
Importance of a trustworthy and updated website
Addressing client needs quickly and efficiently
Getting in front of the right people through SEO
Website serving as a representation of the business brand and personality
Steps to move visitors towards working with the business
Reducing friction in the booking process
Establishing expertise and thought leadership
Welcoming presence that builds trust and authority
Converting right fit leads faster and growing the business

---------------------------------------

Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How the art of conversation leads to opportunities, collabs & referrals

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 21 Sep 2023 08:00:00 GMT

In today's episode of Process to Profitability, I had the pleasure of talking with Rachael Cumberland-Dodd about the power of conversations and how they can lead to incredible opportunities, collaborations, and referrals. Rachael emphasizes the significance of actively scheduling time for marketing activities and making meaningful connections. We discuss the importance of being genuine, treating online interactions the same as offline relationships, and having both instinct and strategy in networking. Rachael shares her insights on developing a unique point of view, identifying like-minded individuals, and reaching out to people every day. We also explore the value of clarifying our intentions and creating connections with those who share our philosophy and values. Listen in as we dive into the art of conversation and how it can transform the way we approach marketing and business growth.

Timestamps:

[00:02:22] Meet Rachael
[00:04:48] Conversation is the missing link in business today
[00:08:02] Setting your intentions for connecting with people
[00:10:33] The value of good conversations
[00:12:49] The importance of having a point of view
[00:16:34] Choosing the right people to connect with
[00:19:35] How to reach out to people you want to connect with
[00:22:04] Nurturing the relationships that you've built
[00:26:31] Building connections is a long-term strategy
[00:28:22] Diving deeper and listening to your intuition
[00:30:20] Connect with Rachael

Key Topics:

Actively schedule time for marketing activities and make genuine connections
Treat online interactions the same as offline relationships, be thoughtful and genuine
Be a gardener and farmer, scatter seeds in conversations and connections
Focus on quality connections and conversations, not just numbers and metrics
Develop a unique point of view to stand out and attract attention in marketing
Identify people who share your philosophy, approach, or values for collaborations
Bring back the art of conversation and connection in the online business space
Clarify your intention and goals in conversations for effective and meaningful connections

Resources:

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Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Building Trust through Content: Content Marketing for Lead Generation

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 18 Sep 2023 08:00:00 GMT

In this episode of Process to Profitability, I dive into the topic of building trust and generating leads through content marketing. I discuss why businesses may be resistant to content marketing, emphasizing that it is a long-term strategy with lasting impact. I highlight the importance of bringing people to your website through content marketing, where you have control over what you present and cover. I also explore how content marketing builds relationships, educates your audience, and positions you as an authority. I dispel the myth that content marketing has to be lengthy and provide tips on creating compelling and valuable content. Overall, this episode provides insights and strategies to leverage content marketing for lead generation and business growth.

Timestamps:

[00:00:22] Why many business owners are resistant to Content Marketing

[00:01:51] The benefits of Content Marketing for lead generation

[00:04:08] How to use Content Marketing in your own business

[00:05:09] Choosing your Content Marketing platform

[00:07:52] Choose the content you want to create

[00:08:54] Using AI to help with content research

[00:11:03] Nurturing leads through your content

[00:13:32] Showcase your work and social proof

Key Takeaways:

Why people are resistant to content marketing
The long-term strategy of content marketing
How content marketing drives people to your website
Building relationships and trust through content marketing
Positioning yourself as an authority through content marketing
The benefits of longer-form content in content marketing
The importance of answering people's questions in content marketing
Different types of content to use in content marketing (blogs, videos, podcasts)
Using show notes and transcripts to optimize content for SEO
Choosing the right type of content for your audience
Making content compelling and valuable
Writing engaging and authentic content
Using AI to generate topic ideas for content marketing

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How to use guest podcasting to attract more clients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 14 Sep 2023 08:00:00 GMT

Welcome back to Process to Profitability! In today's episode, we have a very special guest joining us. Natalie Koussa, a visibility coach and podcast guesting strategist, will be sharing her expertise on a different approach to using podcasts to bring in clients. Natalie's journey started by helping clients get booked on podcasts and it quickly became her main focus. Natalie believes that building trust between the host and listeners is vital, and she'll be diving into strategies for effective pitching, finding the right podcasts, and utilizing podcasts to generate leads and attract high-ticket clients. You won't want to miss this insightful conversation on leveraging the power of podcasts for business success. Let's get started!

Timestamps:

[00:02:04] Meet Natalie

[00:05:23] Why podcasting is great for lead generation, but not list building

[00:09:44] Is podcast guesting right for generating leads in your business?

[00:12:11] What you need to have in place before podcast guesting

[00:13:53] Podcast pitching mistakes to avoid

[00:18:11] Podcast guesting is a conversation with the host and the audience

[00:20:21] The results you can expect to see from podcast guesting

[00:23:08] Where to send people to connect at the end of the episode

[00:26:47] How to find the right podcasts to pitch

[00:31:53] Connect with Natalie

Key Topics:

Trust is the most important factor for a successful podcast, not rankings or downloads
Podcast guesting is great for lead generation and finding good-fit clients without a huge audience
Building a small, quality email list of interested buyers is more effective than quantity
Summits and bundles can bring results, but podcasts create deeper connections with listeners
Preparation and understanding the host and audience are key when pitching to be a guest
Speaking on podcasts can lead to increased email list sign-ups and direct messages
The ultimate measure of success is when listeners join the speaker's offers
Prioritizing connection over working with celebrity entrepreneurs can lead to more sales growth.

Resources:

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Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Crafting irresistible calls-to-action that drive conversions

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 11 Sep 2023 08:00:00 GMT

On today's episode of Process to Profitability, I am thrilled to kick off our new mini-series focused on lead generation strategies. As business owners, we all know how crucial it is to generate leads in order to grow and thrive. In this series, we will dive deep into crafting irresistible calls to action and leveraging our websites to drive conversions and attract potential clients. Join me as we explore the psychology behind effective CTAs, the importance of clear and action-oriented language, and practical tips for designing eye-catching buttons. Get ready to take your lead generation game to the next level and see increased conversion rates on your website. Let's get started!

Timestamps:

[00:00:57] Start by setting the goal for your website

[00:01:51] The role of calls-to-action in lead generation

[00:03:12] The psychology of an effective call-to-action

[00:05:46] How to get website visitors to click on your CTA

[00:09:08] Testing the effectiveness of your CTA

Key Takeaways:

Crafting irresistible calls to action for conversions
The role of CTAs in increasing conversion rates
Using clear, action-oriented language in CTAs
Understanding the psychology behind effective CTAs
Design tips to make CTAs appealing and eye-catching
Strategic placement of CTAs on websites
Making CTAs stand out and easy to read

---------------------------------------

Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Preparing your business to scale & build a team

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Sep 2023 08:00:00 GMT

In this episode of "Process to Profitability," I had the pleasure of speaking with the incredible Liz Strong. Liz shared her journey from being a website designer to becoming an Online Business Manager (OBM). We delved into the importance of figuring out what you truly want to do in your business and how it can help you delegate tasks and prioritize your responsibilities. Liz emphasized the significance of documenting processes and avoiding the pitfalls of linking accounts when setting up new accounts or logging in via third-party platforms like Gmail or Facebook. We also discussed the benefits of hiring a team and the importance of providing an exceptional client experience. If you're looking to prepare your business for future hiring and maximize your return on investment in team members, this episode is for you.

Timestamps:

[00:01:52] Meet Liz Strong

[00:03:42] How niching can make your business more successful

[00:07:50] Laying the groundwork in your business before you're ready to hire

[00:11:27] Figure out what tasks you want to do in your business

[00:16:23] Look at your life and business to decide how to move forward with hiring

[00:19:45] Innovating what tasks you outsource

[00:23:02] Hiring people who are better at than you at tasks

[00:24:16] How to figure out who to hire first in your business

[00:31:24] Connect with Liz

Key Topics:

Clearly define your business goals to effectively delegate and prioritize responsibilities
Documenting processes is essential for efficient delegation and eliminating bottlenecks
Avoid linking accounts to maintain security and control over access
Start with delegating the most challenging task to someone else
Hire a virtual assistant, then specialists like copywriters and designers as your business grows
Consider hiring an online business manager for team and project management
Reflect on your business direction and goals before making hiring decisions
Provide a great client experience to drive repeat business and referrals.

Resources:

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Nurturing client relationships through intentional communication & service

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 04 Sep 2023 08:00:00 GMT

In this episode of Process to Profitability, I dive into maintaining strong client relationships. I share how scheduling templated emails, personalized a bit, at set intervals after working together is an effective way to follow up. Offering ongoing support for clients who need and want it is also beneficial, such as making updates or scheduling tasks for them as needed. I emphasize the importance of building trust with clients for long-term business success, as well as the value of referrals and the experience of working with a business. I discuss the importance of intentional and personalized communication and highlight the goal of offering exceptional service to retain clients and receive referrals. Finally, I touch on the significance of personalizing communication and show understanding for clients' personal lives to build meaningful relationships.

Timestamps:

[00:01:40] Why client relationships are important in your business

[00:03:09] How to build and nurture meaningful client relationships

[00:10:48] Follow-up and support for existing clients

[00:13:04] Take action to create a intentional client experience in your business

Key Takeaways:

Personalize client communication to build strong relationships
Offer ongoing support to enhance customer satisfaction and loyalty
Use email templates for consistent and efficient client follow-up
Nurture meaningful client relationships through intentional communication
Prioritize exceptional service to retain clients and generate referrals
Simplify the service process and address client concerns proactively

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Elevating your business with Human to Human marketing

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 31 Aug 2023 08:00:00 GMT

Welcome back to "Process to Profitability." If you're looking to make your mark in the business world while staying true to yourself, you're in for a treat. In today's episode, I'm joined by the incredible Angela Henderson, and we're diving deep into the realm of Human to Human marketing. In an era where AI and automation are on the rise, Angela and I explore the power of connecting authentically with your audience, making them feel seen and heard. We discuss strategies to stand out, build trust, and foster genuine connections that lead to profitability. So, if you're ready to unlock the secrets of creating remarkable human experiences in your business, this episode is a must-listen.

Timestamps:

[00:02:16] Meet Angela
[00:04:42] What is Human to Human marketing?
[00:09:02] The importance of making people feel seen and heard
[00:13:43] Why do you need to incorporate Human to Human marketing in your business
[00:15:21] Practical ways you can use Human to Human marketing in your business
[00:23:43] Connect with Angela

Key Topics:

Human-centric marketing builds real relationships in a digital landscape.
Be memorable; exceptional experiences set you apart.
Authenticity drives emotional motivators that lead to conversions.
Nurturing existing relationships is key for long-term growth.
Thoughtful gestures and engagement strengthen connections.
Meaningful conversations fuel conversions and business growth.
"Go-Giver" philosophy prioritizes value and others' interests.
Stay humble and maintain genuine connections as your business expands.

Resources:

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Thinking Beyond Pretty Design: UX Principles for Your Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 28 Aug 2023 08:00:00 GMT

In this episode of Process to Profitability, I'm talking about the importance of understanding UX principles beyond pretty design for websites in the health and wellness industry and other service providers. UX (User Experience) is all about how users interact with a website, and it plays a vital role in converting visitors into clients. Key principles like usability, accessibility, clarity, consistency, and responsiveness are essential to consider. I discuss common UX issues, such as slow loading times and unclear navigation, and provide three quick steps to improve your website's UX: streamline navigation, optimize for mobile, and use clear call-to-action buttons strategically. Prioritizing UX over aesthetics helps businesses create strategic websites that resonate with their audience and drive better results.

Timestamps:

[00:00:46] The importance of prioritizing your wellbeing

[00:02:47] Choose to run your business outside of the traditional model

[00:03:47] How to create and maintain work-life harmony

[00:06:09] Creating a business with intention as a parent or caregiver

[00:08:13] How I am creating a business with intention

Key Takeaways:

What is UX, and why is it essential in website design?
Key UX principles that business owners should consider
Identifying UX issues in your website
Common pain points such as slow loading times, unclear navigation, lack of accessibility features, and broken links
Implementing quick UX fixes
Prioritizing UX over pretty design

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Navigating Sticky Situations with Intention

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 Aug 2023 08:00:00 GMT

In this episode of "Process to Profitability," I had the pleasure of speaking with Michelle Whyte, an expert in business etiquette and building authentic connections. Michelle shared valuable insights on how entrepreneurs can navigate challenging collaborations and maintain their brand reputation. We discussed the importance of addressing behavior rather than blaming the person involved, separating facts from feelings, and finding win-win solutions. Michelle emphasized the need to protect and advocate for our businesses while maintaining calmness and consideration in difficult conversations. She offered practical tips on handling sticky situations, such as taking a moment to honor our feelings before responding and addressing issues privately. It was a thought-provoking conversation that left us empowered to handle difficult collaborations with grace and professionalism.

Timestamps:

[00:01:31]Meet Michelle

[00:03:51] Michelle's transition from wedding planning to working with entrepreneurs

[00:04:23] Doing business is social

[00:07:06] Navigating sticky situations in your business

[00:08:39] Why challenging situations in business so hard to navigate

[00:10:38] Separating fact from feelings in dealing with challenging situations

[00:15:16] Your response will cement your business reputation

[00:16:06] How to craft a response to a challenging situation

[00:22:37] Composing your response

[00:26:49] Don't make assumptions about someone else

[00:29:23] Connect with Michelle

Key Topics:

Handling difficult situations in your business with grace
Applying social skills to business relationships for success
Importance of addressing behavior, not blaming the person involved
Setting boundaries and negotiating win-win solutions
Taking social situations offline to minimize miscommunications
Using email for basic information and video chats for complex discussions
Prioritizing facts over feelings for effective problem-solving.

Resources:

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Building a Profitable Business with Intention Beyond Work-Life Balance

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 21 Aug 2023 08:00:00 GMT

Welcome to the latest episode of Process to Profitability where I'm delving into the topic of creating a business with intention. As small business owners, we know there are challenges to maintaining work-life balance and personal well-being. In today's episode, I'll explore the significance of choosing why and how you want to run your business so you can prioritize what's most important for you while building sustainable business success.

Timestamps:

[00:00:46] The importance of prioritizing your wellbeing

[00:02:47] Choose to run your business outside of the traditional model

[00:03:47] How to create and maintain work-life harmony

[00:06:09] Creating a business with intention as a parent or caregiver

[00:08:13] How I am creating a business with intention

Key Takeaways:

The concept of creating a business with intention for sustainable success
Challenges of maintaining work-life balance and personal well-being as a business owner
Work-life balance versus work-life harmony
Goal of reading 200 books this year
The importance of self-care and personal well-being in building a business with intention
Considering fulfillment, creativity, and impact on the world
Being part of a supportive group of entrepreneurs who prioritize their lives while running their businesses
Deliberately choosing what's important and focusing on those things
Setting boundaries and communicating expectations
Outsourcing tasks to save time and reduce workload

---------------------------------------

Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Website Review: Boosting your business impact with website optimization

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 Aug 2023 08:00:00 GMT

On this episode of Process to Profitability, I had the pleasure of reviewing a Squarespace 7.0 website with my friend Mikki Wilson, founder of Dot Connector Consulting. We delved into the details of her consulting business and discussed ways to improve her website for better client conversions. From enhancing the about page with an extended bio and showcasing credibility to optimizing the contact page with customized forms, we covered a wide range of strategies. We also explored the importance of a strong personal brand identity and a targeted marketing plan in achieving peaceful prosperity as a CEO. Overall, it was an insightful conversation, filled with valuable tips and insights for anyone looking to boost their online presence and make a positive impact in their business.

Timestamps:

[00:01:25] Mikki's target client

[00:05:38] How Mikki is currently finding clients

[00:06:19] Overview of search results for the website

[00:07:07] Homepage design

[00:09:02] Footer and opt-in design

[00:09:27] About page design

[00:13:06] Services page design

[00:15:37] Contact page design

[00:19:43] Opt-in page design

[00:21:29] Make a plan for moving forward with a website redesign

Key Points:

1. Critique of the homepage design, including suggestions for improving search engine optimization and providing more information about services and target audience
Focusing on the three main services, encouraging action, and featuring testimonials for each specific service
Making the about page longer, highlighting experience, success statistics, and credibility-building elements like speaking engagements and podcast appearances
Creating a simplified workflow for applications and workflows for efficient communication and bookings.

Resources:

Mikki’s Instagram

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Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

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🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How I use data to make decisions about my podcast

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 14 Aug 2023 08:00:00 GMT

In this episode of "Process to Profitability," I’m delve into the importance of analyzing podcast data to make informed business decisions. As the host of a podcast that may not be top-charting, I value the education and connections gained through my show. By evaluating factors such as download numbers, client referrals, and collaborations, I am able to assess the profitability and value of my podcast. I discuss how understanding download patterns and popular content helps shape future episodes, whether it's diving deeper into certain topics or featuring guests that resonate with my audience. By treating my podcast as an asset that drives clients and revenue, I am able to leverage its potential in growing my business. Tune in today to see how I’m using data to make decisions about the future of Process to Profitability.

Timestamps:

[00:00:44] How to use podcast data to make business decisions

[00:01:49] Podcasting is an investment that should have an ROI

[00:03:13] Looking at your download numbers

[00:05:15] Looking at the most popular content

[00:07:19] Looking at other ways you might see an ROI

[00:09:58] Take action to evaluate your marketing data

Key Takeaways:

Finding engaged guests willing to share detailed information on the podcast
Evaluating the value of a podcast beyond download numbers, considering education, connections, and client acquisition
The role of the podcast in forming valuable relationships with guests, leading to collaborations, referrals, and opportunities
Becoming known as an expert in the topic to attract speaking engagements and client relationships
Analyzing data from the podcast to determine ROI, looking at download numbers, spikes, and dips
The importance of making data-driven decisions in all aspects of business, treating the podcast as a valuable asset
Understanding the most popular content and types of episodes to create more of and plan future seasons
Recognizing the success of certain episodes, like the client gifting episode, to identify and replicate high-value content.

---------------------------------------

Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

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🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Metrics that matter: discovering the KPIs for your social media strategy

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 Aug 2023 08:00:00 GMT

Are you ready to unlock the secrets to turning your social media presence into a profitable powerhouse? Join me on this episode of Process to Profitability as I dive deep into the world of social media metrics and strategies with the brilliant Andréa Jones, a renowned social media strategist. Together, we'll explore the five key performance indicators you need to look at, uncover the algorithm's secrets, and learn how to effectively engage with your audience. Plus, Andréa shares invaluable tips and real-life examples that will have you re-evaluating your social media game. If you're ready to take your business to the next level, don't miss this episode of Process to Profitability!

Timestamps:

[00:01:39] Meet Andréa Jones
[00:03:51] The importance of metrics in social media marketing
[00:05:45] 2 things you need to have before creating a social media marketing strategy
[00:08:01] Your marketing journey will vary depending on your service and client
[00:09:39] The KPIs you should be considering for your social media
[00:16:36] How to decide which KPIs are most important for your business
[00:18:20] How to measure your KPIs
[00:22:03] Creating a social media marketing strategy that aligns with our KPI goals
[00:27:49] Look at yearly and industry trends
[00:29:54] How you should approach new platforms
[00:33:38] Connect with Andréa

Key Topics:

The importance of balancing key metrics for social media content success
Understanding the algorithm and its priorities in order to maximize engagement and reach
The significance of knowing your own metrics and understanding your audience's preferences
The value of regularly assessing and analyzing what content works best for your audience
How different businesses and industries approach social media strategies to achieve their goals
The emphasis on tracking and analyzing social media analytics on a monthly and annual basis
The need to adapt to changing trends and diversify platforms for continued success
The importance of aligning content with specific goals and the different steps in the sales process

Resources:

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Data-Driven Website Design: Using Heat Maps and Click Analysis to Optimize User Experience

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 07 Aug 2023 08:00:00 GMT

In this episode of Process to Profitability, I dive into the world of heat mapping software and how it can help you optimize your websites for better user experience and business results. I discuss the how you can gather and use data from heat maps, click maps, and website recordings to make decisions about your website design. Whether you're looking to improve navigation, rearrange important information, or optimize call to action buttons, heat mapping software can provide the data-driven solutions you need. Tune in to learn how to leverage heat maps to improve user experience and drive conversions for your business.

Timestamps:

[00:00:28] What a heatmap is

[00:01:58] Other types of data you can gather using heat mapping software

[00:03:42] What you can learn from heat maps

[00:10:05] Make decisions based on the accumulation of data

[00:11:02] Heat mapping resources

[00:12:36] Access my new Homepage Writer today

Key Takeaways:

Introduction to heat mapping software
Understanding user behavior through user session recordings and click data analysis
Making the best next step clear and easy for user engagement and conversion
Using data on user behavior to inform decision-making on wording and design choices
Importance of placing important information in prominent positions on the website
Using heat maps to analyze user behavior and scroll patterns
Analyzing user behavior to determine necessary website rearrangements
Insights provided by heat maps, such as popular viewing areas and unlinked spots

Resources:

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How tax strategy can maximize profitability in your business

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 Aug 2023 08:00:00 GMT

Welcome to Process to Profitability. In today's episode, we have a special guest joining us, Kimberly Tara, a certified tax coach and business growth advisor. Kimberly is here to share her expertise on tax strategy and how it can save you money and make your business more profitable. As a mom of four young children, Kimberly has successfully built her own business while balancing her family life. She believes in empowering female service providers by educating them about proactive tax strategies. Today, we'll be delving into the world of tax strategy, discussing everything from entity selection to deductible business expenses and beyond. So, let's get started on the path to maximizing your profits and minimizing your taxes.

Timestamps:

[00:01:27] Meet Kimberly Tara
[00:02:55] Running a business as a mom of young kids
[00:05:51] The benefits of tax strategy in creating the lifestyle you want
[00:09:49] What tax strategy is and how it's different than tax preparation
[00:13:57] Finding a tax strategist for your business
[00:17:32] Just increasing your year-end expenses is not tax strategy
[00:21:31] Other examples of tax strategy for online business owners
[00:25:33] 3 steps for finding the right CPA for your business
[00:32:02] Connect with Tara

Key Topics:

The role of the CPA in explaining and educating clients about finances and taxes- The speaker's decade of knowledge and expertise
Viewing working with a financial professional as an investment with a return on investment (ROI)
Saving money through tax savings and avoiding missed opportunities
The goal of saving clients more money than they spend for services
Tax strategy as a proactive way to reduce tax liability
The importance of consulting a tax professional instead of relying on social media for advice
Using the tax code to benefit businesses through tax strategies
The difference between software-generated strategies and those developed by certified tax coaches and strategists
Finding the right type of accountant or CPA for specific business needs
Understanding the basics of tax strategy and how it can save money and increase profitability

Resources:

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Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Tracking the effectiveness of your marketing efforts: using UTMs to make data-driven decisions

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 31 Jul 2023 08:00:00 GMT

In this episode of Process to Profitability, I dive deep into the world of UTMs (Urchin Tracking Modules) and how they can revolutionize your marketing efforts. I share the step-by-step process of creating a UTM, explain why it's crucial for tracking the effectiveness of your marketing efforts, and reveal the key components to include in your tracking links. Through my own experience, I demonstrate how UTMs can provide valuable data for analyzing the success of specific promotions or events. Join me as I unravel the mystery of UTMs and empower you to make informed decisions for your business.

Timestamps:

[00:00:35] What is a UTM?

[00:01:49] How to use create UTMs

[00:02:43] The information to include when creating your UTM

[00:07:10] UTMs are the simplest way to gather data on how people are finding your website

[00:08:41] How you can use UTMs to make decisions in your business

[00:11:59] Connect with me and learn more about transforming your website with a VIP Day

Key Takeaways:

Utilizing UTM links for effective marketing tracking
Importance of tracking website referrals and analyzing data
Focus on profitability and target audience over follower count
Using analytics for clear and relevant marketing insights
Simplifying tracking efforts through UTMs

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Using dashboards to visualize information and make data-driven decisions

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 Jul 2023 08:00:00 GMT

Welcome back to "Process to Profitability." I am beyond excited to dive into today's episode with our incredible guest, Carolyn O'Brien. In this episode, Carolyn shares her expertise on the importance of using visual dashboards to track data in your business. We all know that the ultimate goal is to turn visitors into loyal customers, but how do we make that happen? Carolyn walks us through the process of distilling the overwhelming world of numbers and data into something meaningful and actionable. She shares how she uses dashboards to track metrics, and how they can be a game-changer for making informed decisions in your business. So grab your pen and paper, because this episode is packed with practical tips and strategies to help you optimize your funnel and turn your process into profitability. Let's get started!

Timestamps:

[00:01:09] Meet Carolyn O'Brien
[00:04:39] Getting started with gathering metrics and data
[00:05:59] The important marketing metrics you need to know
[00:07:45] Visualizing data through dashboards can help you see important metrics and trends
[00:11:15] Getting your dashboard set up
[00:13:07] Why you should track your data weekly
[00:14:49] How you can use the data you've gathered to make decisions for your business
[00:18:04] Know your baseline data before determining your goals
[00:21:11] Why GA-4 dashboards aren't helpful for most businesses
[00:22:56] Getting started with Looker Studio
[00:23:45] Connect with Carolyn

Key Topics:

The importance of tracking metrics in a funnel context-
Using dashboards to track metrics and make decisions
Tracking the customer journey from encountering the business to becoming a customer
Making metrics fun and less overwhelming through dashboards and visualizations
Focusing on relevant numbers and not getting overwhelmed by data
Checking dashboard performance regularly and making changes based on results
Using dashboards to identify trends and compare performance over time
Looker Studio's ability to connect to Google Analytics and pull data from a Google Sheet

Resources:

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Data-driven decisions: 3 pillars for gathering, analyzing, and acting on business data

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 24 Jul 2023 08:00:00 GMT

Welcome back to another exciting episode of "Process to Profitability." Today, I’m diving into the world of data-driven decisions and how they can transform your business. In this episode, I'll explore how to leverage your existing website traffic, analyze return on investments, and make informed decisions by utilizing valuable data. Get ready to discover how data can supercharge your business growth and take you from good to great. So, grab your notepads and get ready to uncover the secrets of making data-driven decisions on this episode of "Process to Profitability"!

Timestamps:

[00:01:15] Why data is important in making decisions and how you can start using it

[00:01:40] Your values are going to drive the data you consider important

[00:02:13] The data I'm looking at and how it has impacted my business

[00:05:10] How to start gathering and using data to make decisions in your business

Key Takeaways:

The importance of making data-driven decisions in business
The impact of using data to attract more clients and improve client service
Identifying and utilizing the most important data for one's business
Focusing marketing efforts on platforms where ideal clients are present
Utilizing website analytics to enhance the client journey and increase website traffic
The role of data in analyzing return on investment for different business investments

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Converting visitors into clients with the power of UX copywriting

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 20 Jul 2023 08:00:00 GMT

In this episode of "Process to Profitability," I sit down with Susan Reoch, a UX copywriter, to discuss the importance of writing a website based on user experience. We delve into the principles of UX copywriting and how they can enhance a website's effectiveness in converting clients. We explore topics such as creating a clear and concise message, utilizing effective micro copy, and understanding user flow. Join us as we break down the steps to improve website UX and discover the power of collaboration between designers and writers. If you're looking to enhance your digital strategy and optimize your website's user experience, this episode is a must-listen.

Timestamps:

[00:02:08] Meet Susan Reoch
[00:06:05] What is user experience?
[[00:09:20] How copywriting ties in with UX
[00:10:23] Design and copy both support the overall strategy of your website
[00:11:20] Why UX is so important for the entire customer journey
[00:13:07] You're more familiar with UX than you think you are
[00:14:21] The biggest UX mistakes business owners are making
[00:16:43] How to start improving your website's UX
[00:18:25] The easiest way to improve the UX of your website quickly
[00:20:09] Design your website strategically to align with UX principles that make visitor decisions easier
[00:21:45] How should we approach testing UX decisions?
[00:25:54] Connect with Susan

Key Topics:

Simplified user experience (UX) copywriting approach
Importance of clear and concise messaging
Strategic approach to website design and content
Collaboration between designers and writers in UX
Applying UX principles for effective copywriting
Using UX processes in copywriting and testing
Testing UX through observations and software tools
Clarity and user flow in website design and copywriting.

Resources:

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

The #1 way you're losing clients: not allowing people to book from your website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 17 Jul 2023 08:00:00 GMT

In this episode, I dive into the crucial role that optimizing your website plays in attracting and converting clients for your business. Discover the number one reason potential clients hesitate to book appointments and how you can overcome this hurdle to see increased profitability. Join me as I explore the benefits of implementing online booking systems and the pitfalls of relying on phone calls or emails. Learn practical strategies to handle intake questions, streamline forms, and create a seamless client experience. so you can position your business at the forefront of your industry.

Timestamps:

[00:00:19] The #1 reason someone won't schedule an appointment with you

[00:01:32] The simple way to increase your client conversions directly on your website

[00:02:17] What to do if scheduling softwares won't work for your business

[00:03:26] How to handle intake questions without a phone call

[00:04:26] Make it easy for people to hire and pay you

[00:05:40] What you can do today to convert more clients from your website

Key Takeaways:

Complaints about booking appointments on websites
Using scheduling software for online booking
Simplifying the intake process for clients
Utilizing your website effectively to attract clients
Increasing profitability through improved processes
Action to attract clients and increase profitability

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Driving Conversions with Strategic Case Study Design

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 13 Jul 2023 08:00:00 GMT

In this episode of "Process to Profitability," I chat with Brittany Herzberg, a talented copywriter who shared her expertise on using case studies to attract and convert clients. We discussed the power of case studies in building trust and credibility, and Brittany provided invaluable tips on crafting compelling case studies that resonate with potential customers. We explored the importance of social proof and the need for authenticity in testimonials and reviews, as well as the role of SEO in optimizing search results and connecting with ideal clients. Join us as we dive into the world of case studies and discover how they can convert people into clients faster.

Timestamps:

[00:02:12] Meet Brittany Herzberg
[00:05:21] The difference between testimonials and case studies
[00:06:17] Case studies share the whole picture of your client's experience
[00:08:07] How you can use case studies in your marketing
[00:09:13] Brittany’s framework for writing case studies
[00:10:35] How to collect the before, during, and after to use in a case study
[00:12:56] Where you can put case studies and how you can share them everywhere
[00:14:07] Using case studies to boost your SEO and drive traffic to your website
[00:18:43] Who should you feature in your case studies?
[00:19:32] Using case studies in your launches
[00:21:48] Make sure your case studies give a simple next step
[00:24:43] Why people don't always trust testimonials
[00:28:10] Connect with Brittany

Key Topics:

Importance of a clear call to action on the case study page
Strategic approach to linking in case studies
Social proof and skepticism
Checking in with clients and gathering feedback
Utilizing testimonials and case studies for trust and credibility
The power of genuine customer stories and authenticity
Optimizing search results and the importance of SEO
Using case studies to speed up trust and conversion

Resources:

Brittany's Website

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Book more right-fit clients with your website: a before and after case study

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 10 Jul 2023 08:00:00 GMT

In this episode, I’m diving into a before and after case study, addressing the common question of converting website traffic into clients. I’m sharing my approach to evaluating websites for their potential to convert and strategically moving the right fit visitors towards taking action and becoming clients. I share detailed before and afters for each section of the website so you can see how important functionality and strategic design are in website optimization and avoiding common pitfalls that hinder conversion, and the effective implementation of client testimonials.

Timestamps:

[00:00:46] The importance of optimizing your site for conversions

[00:02:39] Walking through a website before and after focused on converting visitors into clients

[00:03:36] Highlighting common website design mistakes through a chiropractor website example

[00:13:13] Designing a website that creates a powerful first impression and helps us book new clients

[00:13:48] Showcasing how you can design a website that looks great and encourages people to book with you thorugh an update design example

[00:24:17] The top things your website needs in order to convert more leads into clients

[00:26:00] Next steps you can do for your website today

[00:26:44] How my Website Design VIP Day focuses on strategy and design

Key Takeaways:

Converting website traffic into clients
Evaluating websites for conversion potential
Strategic design for conversion optimization
Avoiding confusion and information overload
Focusing on client needs in website design
Recommending client testimonials on websites
Crafting concise and effective call-to-action sections

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Innovating Your Business and Growing Your Profitability with Profit Partnerships

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 06 Jul 2023 08:00:00 GMT

Welcome to another exciting episode of "Process to Profitability." I'm your host, Samantha Mabe, and today we have a very special guest with us. I had the pleasure of interviewing Mikki Wilson, the brilliant mind behind Dot Connector Consulting. Mikki is here to share her expertise on profit partnerships, a topic that is sure to provide valuable insights for small business owners, entrepreneurs, and online business owners. If you're looking for new ways to grow your business, innovate ways to better serve your clients, and increase your profitability, then this episode is a must-listen.

Timestamps:

[00:00:05] Introduction
[00:00:35] Welcoming Mikki Wilson to the show
[00:00:41] Overview of profit partnerships and their benefits
[00:01:16] How to find the right profit partnerships for your business
[00:01:49] Key considerations before entering into profit partnerships
[00:02:25] The role of profit partnerships in business innovation and client service
[00:02:59] Success stories and examples of profitable partnerships

Key Topics:

Understanding profit partnerships and their role in maximizing profitability.
Strategies for finding the right profit partnerships for your business.
Important considerations before entering into profit partnerships.
Leveraging profit partnerships for innovation and improved client service.
Real-life success stories and examples of profitable partnerships.
Tips for establishing and nurturing profitable partnerships for sustainable growth.

Resources:

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Bringing together architecture and websites for an innovative look at design

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 03 Jul 2023 08:00:00 GMT

In this episode, I’m exploring the similarities I’ve found between architecture and website design and why combining design aesthetics with functional elements is essential to any successful design. Drawing inspiration from different architectural styles, I share my thoughts on how the building blocks of physical spaces align with the foundational elements of websites. By understanding these essential components, we can unleash our creativity and design websites that are both unique and effective.

Timestamps:

[00:01:06] Rediscovering Architecture and Its Connection to Websites

[00:01:48] Architecture's Variety of Styles Built on Common Foundation

[00:03:10] Building Blocks and Expectations in Home Design

[00:04:34] Building Blocks and Innovation in Website Design

[00:06:25] Customizing the Design Aesthetic of Websites

[00:08:24] The Marriage of Space and Aesthetic in Website Design

[00:09:49] The Balance between Practicality and Beauty

[00:10:44] Freedom and Flexibility in Creative Website Design

[00:12:54] Designing Beautiful and Practical Websites

[00:14:09] Marrying Design and Function in Website Design VIP Days

Key Takeaways:

Entrepreneurship journey: Messy, innovative, and evolving as we grow.
Designing physical and digital spaces: Similarities and lessons for websites.
Building blocks of architecture: Spaces and expected functionalities.
Website building blocks: Homepage, contact page, services page, etc.
Freedom to innovate: Adding personal design aesthetic to the building blocks.
Marrying beauty and function: Practicality and creativity in website design.

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Case Study: Redesigning a Website to Reflect Your Business with Rebekah Jordan

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 29 Jun 2023 08:00:00 GMT

In this episode of Process to Profitability, Samantha Mabe interviews Rebekah Jordan, an education consultant and owner of Crossbridge Education Consulting. Rebekah shares her experience working with Samantha to redesign her website, reflecting her unique personality and services. They discuss the importance of websites in business, Rebekah's role as an education consultant, and the challenges she faces in helping families find the right school placements for their children. Rebekah highlights the transformational impact of the website redesign and the value it brings to her business.

Timestamps:

[00:00:00] Introduction to the podcast and guest, Rebekah Jordan.

[00:02:31] Rebekah describes her role as a therapeutic educational consultant and her work with families in mental health crises.

[00:03:46] Rebekah shares her planned transition from schools to consulting and the timeline of starting her website.

[00:04:27] Rebekah explains the DIY approach she took to create her initial website using Squarespace.

[00:05:11] Rebekah discusses the shift in her business focus and the changing needs of families during the pandemic.

[00:06:49] Samantha inquires about Rebekah's decision to work with Lemon and the Sea in a VIP Day.

[00:08:14] Samantha asks Rebekah about her experience with the VIP Day process and the transformation of her brand and website.

[00:10:20] Samantha asks Rebekah if she had a favorite part of the process.

[00:11:18] Samantha explains her experience and expertise in distilling information and translating it into a design.

[00:13:13] Communication and trust are key in the creative process. Provide and receive feedback positively, focus on the positives, and prioritize nailing website copy.

[00:21:53] Accessibility and user-friendliness key in website design

Key Points:

Rebekah Jordan is an education consultant specializing in therapeutic placements for students facing mental health challenges.
Rebekah started her business in 2020 and initially created her website on her own.
The pandemic brought significant changes to the education landscape, altering Rebekah's focus from homeschool builds to therapeutic placements.
Referrals are the primary way families find Rebekah, emphasizing the importance of a strong website to make a positive impression.
Rebekah chose to work with Samantha based on her podcast, emails, and design aesthetic, establishing trust and compatibility.
The VIP Day process facilitated a quick and effective website redesign, providing a significant visual transformation.
Rebekah enjoyed the anticipation of receiving the mockup design and was thrilled with the outcome.
Samantha's skill in distilling clients' essence and turning it into a design was crucial in the successful website transformation.

Resources:

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Innovating how you share your services with an Everything Page

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 26 Jun 2023 08:00:00 GMT

In this episode of Process to Profitability, I delve into the topic of the Everything Page, a concept gaining traction in the online business space. I break down the purpose and suitability of an Everything Page, distinguishing it from the Choose Your Own Adventure section on websites. Discover why an Everything Page may not be necessary for most wellness businesses and industry experts, and why it's crucial to align your marketing strategies with your specific audience and industry. Gain valuable insights on making informed decisions for your business, focusing on profitability and sustainable growth.

Timestamps:

[00:00:35] Explaining the concept of the Everything Page [00:00:57] Considerations for wellness businesses and practices

[00:01:17] Differentiating the Choose Your Own Adventure section on websites

[00:01:37] Understanding and structuring the Choose Your Own Adventure section on your website

[00:03:13] Differentiating between a Services page and a Sales page

[00:07:04] Explaining the concept of an Everything Page

[00:08:21] Determining if an Everything Page is necessary for your business

[00:10:30] Concluding thoughts on the Everything Page and marketing strategies

Key Topics:

Discussion on various website page types, including:
- The Everything page
- Choose Your Own Adventure section
- Services page
- Sales page
Recommendation for businesses offering one-on-one services to have a services page highlighting the transformation being offered and the different ways to work with the business
Explanation of Everything pages as a new trend in the online business space
Purpose of the Everything page to make it easy for customers to see everything that's available and make a purchase decision

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Innovating with ChatGPT to write personality-infused website copy

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Jun 2023 08:00:00 GMT

In this episode, Samantha Mabe sits down with Sarah Cook, a copywriter and StoryBrand certified guide, to discuss how to effectively use ChatGPT for website copywriting. They delve into the nuances of creating prompts that generate more effective copy, adding personality to your content, and leveraging ChatGPT for brainstorming. Sarah shares her journey from being a naturopathic doctor to a copywriter and explains how she incorporates various tools into her writing process. They also explore the pitfalls of relying too heavily on ChatGPT and the importance of maintaining authenticity in your copy. If you're interested in using AI tools to enhance your business's content creation, this episode is a must-listen.

Timestamps:

[00:00:00] Introduction to the episode and Sarah Cook

[00:01:04] Background information about Sarah Cook's business journey

[00:01:50] Sarah shares her business journey from a naturopathic doctor to a copywriter

[00:04:02] Incorporating different tools over the years to assist with content creation

[00:04:50] Exploring the potential and challenges of using ChatGPT for copywriting

[00:05:47] Recognizing ChatGPT-generated content and the importance of avoiding generic output

[00:06:51] Building awareness of ChatGPT red flags and adapting writing style accordingly

[00:08:03] Maintaining fundamental rules of creating engaging and relatable content

[00:08:21] Samantha's question about other mistakes people make when using ChatGPT

[00:09:19] Importance of being in the driver's seat and actively shaping the content

[00:11:39] The importance of following the existing process and strategy for effective copywriting

[00:11:59] Utilizing ChatGPT to brainstorm and generate ideas based on the StoryBrand framework

[00:12:37] Sarah explains the process of using ChatGPT section by section for brainstorming

[00:13:00] Seeking ideas and pain points from ChatGPT to enhance the messaging

[00:13:44] Leveraging ChatGPT for fresh perspectives and unconventional ideas

Key Topics:

Discussion of the evolution of content creation and online marketing for practitioners over the last 10 years
Introduction and exploration of the AI tool Chat GPT AI for copywriting
Use of templates for organizing website content and combining with Chat GPT
Use of copywriting formulas and prompts to feed into Chat GPT
Emphasis on following a process that has worked in the past for creating content
The importance of giving context to Chat GPT for target audience and refining messaging points
Importance of providing feedback and prioritizing messaging points
Use of chat GPT to add personality to copy and find more creative and memorable words
Emphasis on making content better, not just faster

Resources:

Brand Personality Workbook

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Innovative Approaches to Sales Calls - Starting with Your Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 19 Jun 2023 08:00:00 GMT

In this podcast episode, I explore innovative approaches to sales calls, specifically for professionals in the wellness, healthcare, therapy, and mental health services industries. I address the common practice of offering free consultation calls to assess mutual fit between potential clients and service providers. I delve into the challenges of traditional sales calls and offer alternative methods to make the process more efficient and comfortable for both parties involved. I discuss the importance of optimizing websites to provide comprehensive information, including services, pricing structures, FAQs, and addressing client concerns. I then introduce creative solutions such as using VideoAsk, Voxer, or allowing direct bookings to streamline the sales process and meet clients' preferences. By thinking outside the box, you can innovate your sales approach and better serve your clients.

Timestamps:

[00:01:21] Free consultation calls help form connections.

[00:03:46] Consultation calls: conversation or interrogation? Innovate instead.

[00:07:25] Provide upfront information, address FAQs effectively.

[00:12:39] Recorded responses make communication more flexible.

[00:15:53] Simplify onboarding to save time and improve business.

Key Topics:

Essential features that a website should have to address potential clients' questions and concerns before communication takes place
Details to include on a website such as who they work with, the transformation they provide, care plans, and pricing
The benefits of using a Voxer app for communication to provide privacy and work well for busy clients
The value of free consultation calls in establishing trust and compatibility while reducing the need for sales calls
A suggestion to approach consultation calls differently by focusing on building rapport instead of outright sales
Strategies for making the onboarding process simple and welcoming to clients to establish trust from the beginning
The importance of being transparent about pricing with suggestions to list prices directly on the website and provide a range of pricing
Ways to approach consultation calls innovatively, including using software like Video Ask to communicate with potential clients
Different communication preferences of clients, including online scheduling options
The benefits of a question and answer tool on a sales page for efficient communication between website owners and potential clients

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Innovation: Why Brand Values are Essential for a Conscious and Caring Business

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Jun 2023 08:00:00 GMT

On this episode of Process to Profitability, I discuss the importance of business values and how to align them with your brand messaging strategy. My guest, Ashlee Sang, works with conscious and caring business owners to help grow their impact and revenue. We talk about the three-step approach to values, making small decisions, and how values may change over time. Ashlee also shares examples of how we can apply our brand values to our business in both marketing and operations. We also chat about and the importance of regularly reflecting on values and seeking outside perspectives. Check out Ashlee’s resources to help tackle different areas of marketing and operations at ashleesang.com/valuesworkbook and ashleesang.com/process.

Timestamps:

[00:06:36] Brand messaging strategy is essential for business.

[00:11:24] Be intentional. You can't be everything to everyone.

[00:15:11] Establish your values through self-reflection and perspective.

[00:19:36] How to apply your brand values in practical ways

[00:22:25] Choosing a tech stack that aligns with your brand values

[00:26:56] Evolving your values with your business, flexibility is key.

[00:30:54] Start small and build momentum.

[00:35:21] Places and ways to showcase your values, including on your website.

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Innovation is Messy: Discovering What Works for Your Business

Samantha Mabe | Custom Website Design for Holistic Health Pros — Mon, 12 Jun 2023 08:00:00 GMT

In this episode of Process to Profitability, I will be discussing the topic of innovation in the business world as it pertains to wellness professionals. As someone who has worked in this industry for several years, I have seen firsthand the impact that new technologies and trends can have on our businesses. Throughout the episode, I will be exploring different strategies for staying ahead of the curve and adapting to the changing landscape of online business, while also remaining true to our values as wellness professionals. Whether you're just starting out or looking to take your business to the next level, this episode will provide valuable insights and actionable tips for achieving success in a rapidly evolving industry.

Timestamps:

[00:01:27] Innovation: Start messy, experiment, take action.

[00:05:54] Compassion and conversation key; blending life/work.

[00:07:10] Flexible schedule enables work and life balance.

Resources:

Website Design VIP Day

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Introducing Season 6: In-Depth Processes for Wellness Pros and Industry Experts

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Jun 2023 08:00:00 GMT

On this episode of the Process to Profitability podcast, I'm introducing the new format for season 6!

This season will be structured in mini-series with 3 to 6 guests each, and solo episodes. This structure promises in-depth processes to help grow businesses and make it easier for potential clients to access the services they need.

Subscribe and check out the show notes for additional resources and information. Don't miss out on this episode and the upcoming mini-series, tune in to Process to Profitability and grow your business today.

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Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Preparing for Your Lemon and the Sea VIP Day

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 03 May 2023 22:05:51 GMT

On this episode, I discuss the importance of preparing for your VIP day in order to create a successful website. I share some tips on submitting your own images, creating a bank of stock images, and ensuring everything is connected to your website. I also cover the key assets needed for consistent branding and the importance of copy in website preparation.

Is a Website Design VIP Day right for you?

Join my weekly email series where every Thursday I send exclusive content teaching you how to get your dreamiest clients to click “buy now.”

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

How I Create a Design that Looks and Feels like Your Brand

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 03 May 2023 22:04:55 GMT

On this episode of Transform Your Website, I’m sharing how I create a website design that is unique and effective for your brand. I share how my Website Design VIP Day process gives me all the information I need, including our conversations, design inspiration, and feedback to create a custom website that welcomes in your potential clients and builds trust with them. I also discuss why a VIP Days is the perfect avenue for design because my attention is focused solely on your website without distractions from other projects. To learn more, you can apply for a VIP Day through the Lemon in the Sea website or by emailing Samantha at Lemon and Sea.

Is a Website Design VIP Day right for you?

Join my weekly email series where every Thursday I send exclusive content teaching you how to get your dreamiest clients to click “buy now.”

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

What Makes a Lemon and the Sea Website Stand Out

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 03 May 2023 22:03:55 GMT

On this episode, I share my process for creating a website design that is unique and tailored to your business through a strategically design that takes into account branding and lead conversion. I also explain how I work with clients across various industries and make sure all designs are high-quality and optimized for all screen sizes. Plus, my library of tutorials and custom tutorial ensure you can make changes on their own and have a website that will last for years.

Is a Website Design VIP Day right for you?

Join my weekly email series where every Thursday I send exclusive content teaching you how to get your dreamiest clients to click “buy now.”

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Building Trust and Attracting Clients Quickly: The ROI of Working with Lemon & Sea

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 03 May 2023 22:02:25 GMT

On this episode of Transform Your Website, I’m talking about creating a website that can build trust and attract the right clients quickly. I share insights on how a welcoming website can contribute to a positive first impression, ease the process for clients and ultimately lead to faster transformations and more revenue. I focus on the ROI you’ll see after working with Lemon and the Sea in a Website Design VIP Day, and the things one can do to make their website's design simple yet strategically attract leads and build trust with potential clients. Tune in to discover the benefits of having a well-designed website and how it can lead to more revenue while getting the right-fit clients. Open spots are available every month, listen to know how you can apply for a VIP Day.

Is a Website Design VIP Day right for you?

Join my weekly email series where every Thursday I send exclusive content teaching you how to get your dreamiest clients to click “buy now.”

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

The Top 3 Website Mistakes I’ve Seen After Hundreds of Reviews

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 03 May 2023 22:01:24 GMT

On this episode, I am discussing the importance of having a clear and concise website to attract the right-fit clients. I’m sharing the top three mistakes businesses make on their websites and how to avoid them. I talk about how too much information or too many options can overwhelm visitors, causing them to leave your website. Instead, you need to focus on one clear call to action and offer a big transformation to your clients. I also discuss the importance of having a modern and mobile-friendly website to build trust with potential clients and how to share information about your field without overwhelming visitors. If you're struggling with your website, my Website Design VIP Day helps you transform your website with a design that builds trust and creates a positive first impression so you can attract right-fit clients faster.

Is a Website Design VIP Day right for you?

Join my weekly email series where every Thursday I send exclusive content teaching you how to get your dreamiest clients to click “buy now.”

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Website Design and Launch in One Day: How Lemon and the Sea's VIP Day Process Works

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 03 May 2023 22:00:25 GMT

On this episode of Transform Your Website, I dive into the process of working with Lemon in the Sea through the Website Design VIP Day service. I share the 5 different phases of working with a VIP Days, starting with Onboarding and Prework and detailing each phase of the process that makes a Website Design VIP Day the best option for busy experts who desire to build trust and create a welcoming first impression. The VIP Day is a fast, simple way to transform your website to bring in more right-fit leads faster. The episode delves deeper into the phase-by-phase process of working with Lemon in the Sea and offers listeners an exclusive insight into how they can apply for these services to take their web presence to the next level.

Is a Website Design VIP Day right for you?

Join my weekly email series where every Thursday I send exclusive content teaching you how to get your dreamiest clients to click “buy now.”

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Transform Your Website in Just One Day: A VIP Experience with Lemon and the Sea

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 03 May 2023 21:58:52 GMT

On this episode of Transform Your Website, I'm sharing my journey from starting as a DIY and recipe blogger to becoming an expert in web design and strategy. I also discuss why websites are critical to any business marketing strategy and explains how I fell in love with designing websites for expert service providers using Squarespace and Kajabi. I also talk about the importance of having a professional website that builds trust and attracts the right clients, sharing a personal story about trying to find a hairstylist for fantasy color and falling down a Facebook rabbit hole. Stay tuned to learn more about my VIP day offer to transform your website in just one day and how to apply.

Is a Website Design VIP Day right for you?

Join my weekly email series where every Thursday I send exclusive content teaching you how to get your dreamiest clients to click “buy now.”

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Why a Website is Essential to Building a Trust and Converting Leads

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 02 May 2023 20:00:00 GMT

Welcome to Transform Your Website! In this short series, I'm going to be sharing why your website is an essential piece of marketing your business and how I transform websites in jsut one day wiht my Website Design VIP Day. In this episode, I'm talking about how having a custom-designed website can help convert visitors into clients and the importance of a website for attracting and retaining potential clients. I include 3 elements you need to consider when designing your website, including usnig SEO to reach the right people, pre-qualifying potential clients, and having a strategy for moving people towards hiring you. Your website is a crucial marketing tool for your businesses and can convert right-fit leads faster while you get back to doing what you love.

Is a Website Design VIP Day right for you?

Join my weekly email series where every Thursday I send exclusive content teaching you how to get your dreamiest clients to click “buy now.”

---------------------------------------

Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

3 things you’re buying when you get a new website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 19 Jan 2023 09:00:00 GMT

I am excited to talk with you about what you are really getting when you invest in a website.

So when a lot of people look at website designs, they see a big investment of money and potentially of time, and that's true. It does take a lot of time for you to get everything ready for your website. Depending on the process that you're using with your designer, it might take a long time for that website to be ready to launch. And it also can cost a lot of money, you know, it's a four or five figure investment depending on your business and what is included in the design.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Make your process simple & add personality: live website review

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Jan 2023 09:00:00 GMT

On today's episode of Process to Profitability, I am talking with my friend Devin Lee about her website and we are doing a website review. Devin is a Dubsado specialist and she also does quarterly planning as a group program.

We go through her website to help her convert people more easily, really get people where they need to go when they're interested in working with her, and figure out how she can add a little bit more of her personality into her website so that it all reflects who she is and how fun that she is.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

The launch mistakes that are losing you money and customers

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Jan 2023 09:00:00 GMT

On this episode of Process to Profitability, I'm talking with Nicola Moors about mistakes people make when they are launching and what you should be paying attention to to make sure that your launch is successful.

We have a great conversation, not just about copywriting, but also just about data and metrics and what you as a business owner can do to improve your launches and the profitability of your business.

Nicola Moors is a launch strategist and copywriter. She creates profitable funnels fueled by data, research, and a ton of advanced conversion strategies. Her data-driven approach to messaging and funnels with her funnel fuel formula has gotten her client results like a 68% increase in sales page conversions, a 13% conversion rate on warm and cold traffic for a sales page, and up to 85.4% open rates on launch emails. If you know anything about metrics, you know those are all amazing results, and we talk a little bit about how to look at those metrics in this episode.

She's also written about funnel optimization for Entrepreneur, Digital Marketer, and Medium. Throughout this episode, Nicola shares lots of insights, so make sure to check out her website and her Instagram if you want to learn more.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Be prepared for business growth: a case study with Untamed Creative

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 29 Dec 2022 09:00:00 GMT

Today I am talking with Jennifer Curfman of Untamed Creative. We did her website a couple of months ago, and she's a copywriter, so she wrote her own copy for this site and it's super fun, and we used that as the design inspiration to really bring out her personality.

So I'm excited for you guys to listen to this episode and hear how she is super excited to have a website that represents her, but that it's also much easier to use than her original WordPress website.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Is your website actually working? Here's what to look at.

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Dec 2022 09:00:00 GMT

Is your website actually working? That's what I wanna talk about in today's episode. See, we design websites to look good, to make us feel all those butterfly feelings when we land on it. We're really excited to launch it out into the world, but that doesn't mean it's actually working for your business.

So what does a website actually working mean? Here's how I see it. Your website should be the number one marketing tool in your business, which means it should be the place where everybody is funneled to and then moves through the process to work with you.

Anybody coming from social media or a referral or an email is going to end up on your website. And when they do, when they land on that site, they need to then continue the process of working with you if they're the right fit.

So your website's job is to let people know if you can help them with the thing they are struggling with right now, and then to move them towards hiring you.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

5 ways your website is eating your profit

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Dec 2022 09:00:00 GMT

Today's episode is all about the ways your website is eating into your profit. So here on Process to Profitability, we are all about making sure your business is actually making money. I don't wanna hear about more $2 million businesses that aren't able to pay their bills month to month because they're spending so much of that revenue just to earn what they earn.

What we want in our business is not to hit a certain dollar amount because it's the new, cool thing. What we want is to really be profitable and make enough to support the way we want to live. For you, that might mean a 2 million dollar business. It might mean a $50,000 business, but whatever business you run, you want to make sure that it's profitable.

And a big piece of that is your website because it is the main way that you are going to market your services to others and sell to them so that you can bring in new clients.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

The value of outsourcing to a small business with Laura Kelly

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Dec 2022 09:00:00 GMT

Today I'm talking with Laura Kelly of Tula Books and we are chatting all about outsourcing in your business. So Laura is specifically a bookkeeper, but we are talking beyond bookkeeping to how do you know it's the right time to outsource and how she has done this in her own business in a way that increased her profitability by being very strategic with when she's hiring, who she's hiring, and how she is going about that.

Laura Kelly is the founder and CEO of TulaBooks, a modern bookkeeping firm servicing small business owners and entrepreneurs. Laura has over 15 years of corporate accounting, finance, and HR experience, and brings those years of knowledge to her clients books every. She loves crunching numbers, but what she loves even more is translating those numbers into a meaningful story for her small business clients. She helps you step out of spreadsheet mayhem and into your role as a CEO.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

A website you're proud to share: a case study with Bryson Bookkeeping

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Dec 2022 09:00:00 GMT

Today is a case study episode with my client, Sarah of Bryson Bookkeeping. She initially had a website that she had DIYed and then handed it off to somebody else to design.

But when it came down to it, she realized that it did not really fit her, her personality. And as she was transitioning to niche down in her business, she wanted a website that was going to target those dream clients and really reflect who she was and give her a website that she was proud to share.

I'm really excited to have her talk about the VIP day process and what it's been like since we launched her website.

Apply now for a VIP Day or submit your website for review.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Repurposing your content on Pinterest to find more clients with Dominique Dunlop

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 Nov 2022 09:00:00 GMT

Today I'm talking with Dominique Dunlop about pinterest, but also content repurposing and how you can get so much out of the content you're putting forward. If you think about it from a content repurposing standpoint.

Dominique helped me to set up Pinterest to make it really helpful and useful for my podcast, and we actually go through my podcast workflow for how I repurpose all of these episodes during the episode.

Dominique is a former teacher turned digital marketing-obsessed, Canadian mom of two. Her expertise is in helping you create the visibility, connection, and authority you need to grow your business online without sacrificing your mental health or being tied to your phone twenty four seven.

Through her done-for-you content repurposing services and lead generation Pinterest VIP days, Dominique is here to help you get off the content creation hamster wheel so you have more time to focus on the parts of your business that light you up and allow you to feel confident that your content is always working for her, so you don't have to.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

A Facebook page doesn't cut it: the importance of a website for local businesses

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 Nov 2022 09:00:00 GMT

When I work with clients, many of them are mostly serving local clients, so even though they are finding their clients online, they are actually serving them within a local area.

And what I have noticed, not only with my clients but just with businesses in general, is that so many of them do not have websites at all, or do not have websites that are up to date and really attract their ideal clients, probably because they are relying on word of mouth referrals and Google searches.

But a website can be a huge boost to your business and it really helps people to trust you and make that investment, especially as your business is growing, it's getting bigger.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

3 tips for improving profitability in your sales process

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 Nov 2022 09:00:00 GMT

Today I want to address something that is not directly related to websites, but it is part of your sales process and it is part of the profitability of your business. We're going to be going over three tips for improving profitability in your sales process.

I have been in business for seven plus years at this point, and I have changed my sales process quite a few times. So I'm gonna walk you through what I have done recently that has made a huge impact on how profitable my business is.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Pivoting Your Business and Finding Your Niche with Maddie Peschong

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 Nov 2022 08:00:00 GMT

I am so excited about today's episode. I'm talking with Maddie Peschong about pivoting in your business, and we go through her journey to really build a profitable business that also serves her family and the life that she wants to build. So I am so excited for you guys to listen. And make sure you connect with her if you're interested in learning more about brand photography or just running a life and a business that you love.

Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by them being themselves. Through coaching digital products and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and only do work they love.

She is the leader of the Confident Creative Mastermind host of the Take it personally, podcast and founder of the White Space Studio in Sioux Falls, South Dakota. A place where creatives can design, dream, and collaborate while developing their own irresistible brands.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Finally check your website off your to-do list: a case study with Dominique Dunlop

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 Oct 2022 08:00:00 GMT

Today I'm going to be interviewing a former client of mine, Dominique Dunlap. She is a Pinterest marketing strategist, and I have her on a later episode of the podcast to talk all about that. But today I am talking to her about her VIP day with me.

We redid her website a few months ago and gave it that total overhaul. As you'll hear in this episode, she was already on Squarespace and had learned how to make some of those changes herself. She had designed her first website on her own, but she really needed something that was going to be consistent, coherent, and make her proud to share it online as she's growing her business and really reaching those high ticket clients.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

7 tips to design a sales page that sells for you

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 20 Oct 2022 08:00:00 GMT

We've been talking a lot about building a profitable business and why your website is so important in that process to being profitable, in creating a funnel that works. But today I wanna hone in on one of the hardest pages to design, one that many of my clients struggle with, and that is the sales page.

The way we market here on Process of Profitability, in this community, is through genuine connection through showing up and being authentic and helpful.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Using TikTok to Attract Your Dream Clients with Sarah Weiss

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 13 Oct 2022 08:00:00 GMT

I'm bringing on Sara Weiss, who is a social media strategist, and we are talking all about TikTok and short form video. Things have changed so much even since we decided we were gonna do this episode. So Sara walks us through all of that and really how to get started on TikTok and how to see more profitability in your business from the time that you're spending there, even over other social media platforms.

Sara is a social media strategist specializing in short form video marketing, aka TikTok and Instagram reels. She gets brands and biz owners visible online using the power of video so they can land dreaming clients and remain top of mind to their audience when she's not nailing it on TikTok. Sarah loves to go with wineries with her fiance, cuddling her dogs and jamming out to Broadway show tunes.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Consistent design builds trust: Live Website Review

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 06 Oct 2022 08:00:00 GMT

Today’s episode is a bit different because I’m doing a live website review for someone. We’re going to walk through Laura Kelly’s website page and page and I’m going to make suggestions on how to improve the design and strategy.

Laura’s biggest struggle with her website is consistency in the design. It has been built over time as she’s added new services and make tweaks to her brand, but has never had a full overhaul.

We also discuss the importance of the main menu in your client journey and why you need to keep it simple and move people to take action.

If you’d like a review of your website, let me know the biggest struggle you’re having at lemonandthesea.com/review.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Make more money with a strategic client journey

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 29 Sep 2022 08:00:00 GMT

Profitability is more than just bringing in money. It's also getting back your time. The more time you have to do money making activities, spend time with your family, or whatever it is you really want to be able to do, the more profitable your business truly is.

One way to make big shifts in your profitability is to create a simple, strategic client journey that moves the right people to hire and pay you (without you having to be involved at every step). And the initial decision making steps on that journey take place on your website.

In today's episode I'm sharing why your client journey doesn't need to look like all the "boss babes" in the industry and how a simple strategy is more effective than a complicated, multi-step one.

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Using Voice of Customer Research to Convert More Clients with Jennifer Curfman

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Sep 2022 08:00:00 GMT

Today I'm talking with Jennifer Curfman of Untamed Creative, and we are discussing all things voice of customer research and I'm so excited. We are really going to dive into what voice of customer research is, but also why it's important and how it can help you be more profitable in your business.

Jennifer is the owner of Untamed Creative slash copywriter on a mission to destroy how you think your copy should sound and help you come as you are. She's written sales pages, websites, and emails for clients in a variety of industries like coaching, finance, and systems, the secret sauce she zones in on voice of customer data to fuel her copywriting projects so you can reach your dreamiest clients.

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Tools I Recommend

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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Your website is the most important part of your funnel

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Sep 2022 08:00:00 GMT

Today I want to talk about something I have noticed in the online marketing world. When we talk about funnels and funnel design, which is a huge topic right now. Everybody's telling you that you need to have a funnel so that people can move to buy your product, and what's your funnel and your upsells and your downsells and everything. They forget about the most important piece of the funnel. Your website.

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Tools I Recommend

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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Why you aren't getting clients and how to fix your funnel

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Sep 2022 08:00:00 GMT

This week, I wanted to jump on and talk about something that I've really been thinking about a lot as a website designer. And that is if you're not getting clients, where is the problem? Is the problem really with your website or is it somewhere else? So I want to go over how you can figure out if the problem is with your website design or if it's somewhere else along the way.

So basically, you are a service provider or a coach. You're not getting clients like you want to in your business. Why is that? What I like to do when I'm thinking about this is start backwards. So the problem we know: we're not getting clients, but where in the pipeline is that happening?

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Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Planning a Brand Photoshoot that Helps Grow Your Business with Nathalie Amlani

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 19 May 2022 08:00:00 GMT

In the age of the personal brand and social media, it’s important to show your face in your business. But effective photos are more than just a basic headshot – your brand photos need to represent you, your personality, and resonate with your dream clients. Nathalie Amlani is joining me today to talk about how a brand photoshoot based in storytelling can help grow your business. She also shares her approach to planning a photoshoot and tips for feeling confident on camera.

Topics Discussed:

How brand photography helps a business
How storytelling helps entrepreneurs grow their business and how brand photography plays a part
Nathalie’s approach to planning a photoshoot
Tips for appearing confident on camera
The props you need for your photoshoot

Resources Discussed:

Connect with Nathalie:

Nathalie Amlani is the founder of Pictonat Branding Creative. She is a brand strategist, photographer, author, and podcast host. She has helped over 75 entrepreneurs elevate their brands and deepen relationships with their audience through visual storytelling and brand photography.

Nathalie earned an MBA from the Rotman School of Management and has 17 years of experience in Financial Services specializing in project management, strategy, and marketing.

During her corporate career, Nathalie found the most enjoyment and satisfaction in roles that allowed her to create a meaningful connection with customers. When she took the leap to build her own business, she set out on a mission to connect personally with each client and deliver an exceptional service that helps them succeed and grow.

Working with Nathalie is a thoughtful experience designed to help clients share the essence of their business as a visual story and instantly elevate their brand. She draws on the unique story of each business (and those behind it!) to plan and capture personalized visuals that allow them to share this story and sell their products and services by building connection and trust with their audience. She enjoys working with women leaders to help them show up online with brand images and strategies that connect authentically with their audience.

Website
Instagram
How to Plan a Personal Branding Photoshoot training

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Tools I Recommend

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(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Behind the Scenes of a VIP Day with Samantha Mabe

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 May 2022 08:00:00 GMT

Today I’m going to be talking about the behind the scenes of my website design VIP Day. I’ve done a couple of these with clients and so I’m really excited to share with you not only what a VIP Day is and how it works, but what I’ve learned and answer some questions that I get as a talk about VIP Days frequently. Whether you have a VIP Day yourself and you’re looking to learn or you’re interested in website design and what that process might look like, this episode is going to be helpful for you.

Topics Discussed:

Why I decided to offer a VIP Day
My VIP Day process
Answers to frequently asked questions
Lessons I’ve learned from my VIP Days

Connect with Samantha:

Samantha Mabe, creative director and designer of Lemon and the Sea, helps service providers and coaches stop cringing every time a dream client asks for their website. She loves designing custom sites that empower business owners to raise their prices and feel confident that their online home finally reflects their brand. With her signature framework, Samantha has designed and customized over 25 websites over the past 6 years for all different types of entrepreneurs. When she is not digging into design and strategy, Samantha loves true crime podcasts, adventures with her toddler, and trying to keep up with her Netflix queue.

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Connect with Samantha

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Free Website & SEO Resources

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🍋 Custom Website Design Week

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⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Leveling Up Your Business with a Weekly CEO Day with Ashley Kang

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 May 2022 08:00:00 GMT

So many business owners get caught up in client work as their business grows and find themselves neglecting working on their own business. Today I’m talking with Ashley Kang about leveling up your business with a CEO Day. We chat about why CEO Days are different from admin days and their role in a growing business. Ashley also shares why CEO Days aren’t taking time away from client work and what we should be doing during the time we’re focusing on our business.

Topics Discussed:

How CEO Days are different from administrative days
CEO Days and their role in growing a business
The importance of having a set CEO Day each week
Why taking time out of the week to do a CEO Day isn’t a waste of time
How a CEO Day works and what should we be doing during it

Resources Discussed:

Connect with Ashley:

“A real-life Hermione Granger” is a tagline used frequently to describe Ashley. She’s been organizing, planning, and managing everything from a young age, from alphabetizing her personal library to coordinating group projects, to always having a to-do list and up-to-date planner.

During the early years of her career, Ashley worked in customer service and client management. After completing her Master’s in public policy and administration, she spent several years working as a project and policy manager, directly involved in strategy and project management at the executive level.

AHK Business Management was born out of her desire to bring her love of strategy, implementation, and systems together in a holistic way. Today, she works with online service providers to navigate the overwhelm and chaos of running a business so they can have tangible action steps to make impact and grow as CEOs.

When she’s not working with clients, Ashley loves quilting, kayaking, and puttering around in the garden. And in true Hermione Granger form, a book is never too far away.

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Connect with Samantha

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Free Website & SEO Resources

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🍋 Custom Website Design Week

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⚡ Website Co-Working Day

Tools I Recommend

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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Approaching Time Management in a New Way with Devin Lee

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 28 Apr 2022 08:00:00 GMT

There are so many tools, apps, and hacks to help business owners get everything done, but so many of us are still struggling with burnout. It’s time to have a different kind of conversation around time management. Today Devin Lee is joining me to talk about redefining “good” and “bad” time management skills. We dive into the deeper issues and talk about viewing time management in a new way. Devin also shares how she helps business owners plan their time so they can avoid burnout and still run a business they love.

Topics Discussed:

Redefining what it means to have “good” or “bad” time management skills
Where the current 40-hour work week originated
Myths about how we view our relationship with time
How business owners can improve their time management
Tools and systems for business owners to better plan

Resources Discussed:

Connect with Devin:

Devin Lee is a Certified Online Business Manager. She takes the dreams of visionaries who thrive on ideas and puts them into an actionable plan. She loves to outline the ultimate customer journey for her clients’ businesses, find the holes and obstacles, and then patch them up. She loves elevating business owners to the next level and then watching a newly well-oiled business do its thing. And she loves to teach overwhelmed entrepreneurs how to change their relationship to time.

In her spare time, Devin roller skates, listens to podcasts, studies the Enneagram, explores the best places to eat Sushi in Portland, and makes new friends.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Creating a Values-Based Content Plan with Zoha Abbas

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 21 Apr 2022 08:00:00 GMT

Creating content for your business can feel overwhelming and often like you’re throwing spaghetti at the wall in hopes that something will stick. Instead of trying everything you hear about online, it’s important to create your content based on your values and strengths, which is what Zoha Abbas is joining me today to talk about. We talk about hustle culture and working in a way that works for you. We also talk about the importance of having an aligned offer and finding your strengths as a communicator when creating content. Zoha also shares the important things to consider when creating and sharing content that connects with your dream clients.

Topics Discussed:

How hustle culture shows up in marking
Working the way that works for you
The importance of having an aligned offer
Finding your strengths as a communicator
Using your communication strengths to create content
Things to think about when creating content to connect with your dream clients

Resources Discussed:

The Fascinator Advantage Test

Connect with Zoha:

Zoha is a Values-Based Business Coach who is out to kill hustle culture one client at a time. She helps coaches create aligned offers and communication plans so they can share their work with joy, ease and integrity.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Making Sure You Benefit Financially in Your Business with Amanda Neely

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 14 Apr 2022 08:00:00 GMT

Money can be a topic that many business owners avoid talking about or even thinking about, which means that often we put off paying ourselves. Today I’m joined by Amanda Neely of Grandma’s Wealth Wisdom to talk about how you can make sure that you’re benefiting financially in your business. We discuss how you know if you need to pivot your approach to money, why it’s important to bring femininity into the money conversation, and what women who are starting a business need to know about money. We talk about the “Bank On Yourself” concept and how you can put yourself first when it comes to finances in your business.

Topics Discussed:

Why money is such a taboo topic and why so many business owners put off paying themselves
Knowing if you need to pivot the way you approach money in your business
How to bring femininity into a conversation about money and why is so important
The top things any woman thinking of starting a business should know about money
What it looks like for an entrepreneur to use the Bank On Yourself concept
The STILL Method and how it helps business owners

Resources Discussed:

Connect with Amanda:

Amanda Neely is a small business and financial professional. She founded and ran Overflow Coffee Bar, L3C from 2008 through 2018. Now, she shares her experiential knowledge through podcasting and through developing personalized financial strategies for individuals and couples and profitability strategies for businesses. Her goal is to work with people to take charge of their cash flow, leverage their assets, and increase their profitability in ways that would make their grandma proud.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Building a Magnetic Brand with Rima Fadlallah

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Apr 2022 08:00:00 GMT

Brand is such an overused and misunderstood term. Even as a designer, I hear people use brand to refer to so many different things, which is why I’m excited to have Rima join me today to talk about building a magnetic brand. We jump into what that means and why a brand and a business aren’t the same things. We also talk about the most important pieces of building your brand and mistakes entrepreneurs often make when identifying their target audience – a huge piece of the brand puzzle. Rima also shares tips on using your brand throughout your marketing for consistency and results.

Topics Discussed:

What a magnetic brand is
How a brand and business are different
The most important pieces of building your brand
Mistakes entrepreneurs make when identifying their target audience
Using your brand throughout our marketing to create consistency

Resources Discussed:

Free to Focus by Michael Hyatt

Connect with Rima:

Rima Imad Fadlallah is a serial entrepreneur most passionate about helping other business baddies magnetize their brands to the right audiences. She is the founder of her own digital consultancy, The Rimix, and the co-founder of Arabize Media, a digital storytelling brand for Arabs in diaspora. Rima graduated with her MBA from the Michigan Ross School of Business, where she was named Entrepreneur of the Year in 2020. When she's not scaling her businesses, Rima is visiting family in Lebanon, Dubai and her hometown, Dearborn, Michigan.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Running Successful Facebook Ads in 2022 with Alex Ramirez

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 31 Mar 2022 08:00:00 GMT

The world of paid ads is always changing, but it’s important to have a solid foundation before diving into adding them to your marketing plan. Alex Ramirez is here today to help us know what foundations we need to have in place before using Facebook ads. She’s also sharing what is working with ads for 2022 and how you can maximize your lead generation efforts through ads.

Topics Discussed:

What you need to have dialed in before running Facebook ads
The two major business milestones you should be hitting before running Facebook ads
What’s working with Facebook ads in 2022
Maximizing lead generation through Facebook ads

Resources Discussed:

Avoid The IOS14 Update With This EASY Facebook Ad Tutorial!

Connect with Alex:

Alexandra Ramirez is the owner and founder of The Facebook™ Ad Freedom Agency dedicated to helping coaches scale their businesses and create freedom through Facebook and Instagram Ads. After her husband was diagnosed with Lupus along with two other blood disorders, Alexandra, who goes by Alex, began her entrepreneurial journey to serve as a breadwinner for her family. Over the course of nearly five years, a VA business, a trip down Fiverr, and starting her own ad agency, she is now generating multiple 6-figures annually with one focus –freedom for her family and her clients. Along with operating a successful ad business, Alex serves as the host of her YouTube channel and has been featured on podcasts including Fully Free with Taylor Lee, Savvy Podcasting For Entrepreneurs, Advanced Freelancing and more. Alex is a woo-friendly, mother of two who loves a good Netflix binge and dismantling the hustle culture.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Using a CRM to Book and Deliver Your Signature Service with Colie James

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 Mar 2022 08:00:00 GMT

When you’re a business owner, it’s important to spend as much time as possible serving your clients and working on growing your business, instead of in the weeds of sending contracts and making sure questionnaires go out on time. That’s why a CRM system is so beneficial for business owners and why Colie James is joining me today to talk about using a CRM to book and deliver your signature service. We dig into how automations can benefit you as a business owner if you offer a signature service, as well as Colie’s favorite automations that you can use for yourself.

Topics Discussed:

How much time a CRM can save you in your business
The benefits to using a CRM if you only have one signature service
Subscription services you can eliminate when switching to a CRM
The first step to using automations in your CRM
How to know what automations to use and when you need different workflows
Some of Colie’s favorite automations to help save business owners save time
How Colie uses her CRM for her VIP Days service

Resources Discussed:

Dubsado

Connect with Colie:

Colie James is a family filmmaker and systems strategist based outside Boulder, Colorado. In addition to making art that reflects the reality of parenthood, she helps photographers and other creatives build businesses that are sustainable and profitable using automation.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Creating a Brand Messaging Strategy with Erin Braford

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 Mar 2022 08:00:00 GMT

You’ve probably heard the term messaging, but you may not be sure what it really means for your business. Today, Erin Braford is going to share what brand messaging is and why it’s important for you as a business owner. She shares how your purpose, vision, and values tie into your brand messaging and some quick tips for refining the messaging you’ve already been using. We also discuss how messaging might differ based on whether you sell products or services and mistakes Erin sees business owners making when creating and effectively using the brand messaging.

Topics Discussed:

What brand messaging is and why it’s important for businesses
The importance of your purpose, vision, and values for your brand messaging
Quick tips to start refining your messaging
How messaging differs for service-based and product-based businesses
Mistakes business owners make when creating and using their messaging

Connect with Erin:

There’s a point in your business when it’s time to double down on what’s working, bring in outside help, or gain visibility so they can grow. That’s when your brand needs to start pulling its weight and working for you. Erin Braford helps service providers develop a strategic messaging system so they can communicate clearly, confidently and consistently with less effort. Erin believes deeply in the power of small businesses to change lives for our communities, team members, families—and yes—even the world! She’s here to help gusty entrepreneurs go all-in on their best ideas. Erin lives in Richmond, VA with her handsome husband and three beastie children.

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Connect with Samantha

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Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing an Effective Sales Page in 3 Easy Steps with Samantha Mabe

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 Mar 2022 09:00:00 GMT

When you’re launching a new service or course, one of the most time-consuming steps can be designing your sales page. You want to clearly communicate your offer and have it look great, but it’s hard to know what to focus on and what to let go of. In this episode, I’m sharing my ABCs of an effective sales page design so you know the three main areas that I look at when designing and evaluating sales pages that convert.

Topics Discussed:

My new Website Design VIP Day
Why you should treat your services page like a sales page
Choosing the signature service that you want to highlight on your website
The ABCs of an effective sales page design

Connect with Samantha:

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Figuring Out Why You’re Stuck with Alex Shea

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 Mar 2022 09:00:00 GMT

Messaging is a big part of what business owners think about, especially when they are trying to market and sell. But so many times we’re trying to change our messaging because we feel stuck when that doesn’t address the real issue. Alex Shea joins me today to help us figure out why we’re really stuck and why messaging isn’t the problem. We dig into why we want to play with our messaging as a first response and what’s actually behind our feeling of being stuck. Alex shares why it’s so important to address the root of the problem and clarifying without tinkering with our messaging.

Topics Discussed:

Resources Discussed:

Why messaging is the first thing we try to fix to find our dream clients
Messaging beyond business owners and entrepreneurs
What’s actually happening when we feel unclear or stuck
Ways to clarify our business without changing our messaging
The importance of addressing the root of why we feel stuck

Connect with Alex:

Alex is a multi-faceted creative entrepreneur who enjoys slow living. She ran a successful copywriting business before finding her calling as a coach helping courageous humans who want to do life differently break the cycle, regulate their nervous system, and reclaim their reality through radical self-awareness and self-worthiness.

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Connect with Samantha

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Free Website & SEO Resources

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🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

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⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Taking a Subtractive Approach to Business with Ashley Gartland

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 Feb 2022 09:00:00 GMT

As a business owner, it’s easy to get overwhelmed thinking that you have to keep doing more and more in order to keep up with everyone you see online. But as a business owner, wife, and mom, I’ve found that constantly adding more isn’t effective for me or my business, which is why I’m so excited to have Ashley Gartland back on the show to talk about taking a subtractive approach to business. We talk about why so many of us have the tendency to keep adding more and why the subtractive approach is different. Ashley shares the key areas where you can apply this to your business and what it can make possible for you as a business owner. We also talk about how to know if this is the right approach for you and your business.

Topics Discussed:

Why business owners have a tendency to focus on adding more and more to their businesses
The subtractive approach to business and what it looks like
The key areas where you can apply the subtractive approach in your business
What taking a subtractive approach makes possible for you as the business owner
How to know if this approach is right for your business

Connect with Ashley:

Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business, and finding ways to do less, better - and not so her clients can grow faster and be more productive but rather so they can live more rich, fulfilling lives.

Ashley is also the host of the Better Than Big podcast, where she talks with small business owners about the strategies, shifts and solutions that have helped them create more time freedom and flexibility in their own businesses. Ashley runs her sustainable coaching practice in 25 hours (or less) a week, leaving her plenty of time to enjoy what's most important to her including long trail runs, good books and lots of family time.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Using LinkedIn to Generate Leads and Sales with Alia Khatib

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 Feb 2022 09:00:58 GMT

LinkedIn is growing in popularity in the online entrepreneurial space because it can make a huge impact on your business, but it still isn’t as understood as other social media platforms. Alia joins me today to talk about using LinkedIn for business, including how it compares to other platforms, what you need to start generating leads and creating a sales funnel and building genuine relationships with potential clients. She also shares the common mistakes that she sees business owners making when using LinkedIn to grow their business and generate sales.

Topics Discussed:

The types of businesses that can benefit from using LinkedIn
How LinkedIn is similar and different from other social media platforms
What you need in order to start generating leads and creating a sales funnel
Using LinkedIn to build genuine relationships with potential clients
Mistakes business owners make on LinkedIn

Connect with Alia:

Alia Khatib is a LinkedIn and Marketing Consultant for high-achieving online coaches and service providers passionate about transforming lives and making an impact. She’s spent over 12 years in the business and marketing world and now applies that expertise to help her clients create tailored action plans and systems so they can make giant strides forward from the simplest steps. She’s with them every step of the way because nothing excites her more than seeing their businesses flow with clients that light them up.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Growing Your Audience Organically with Pinterest

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 Feb 2022 09:00:19 GMT

Pinterest can be frustrating for many entrepreneurs because we know that it can lead to traffic and sales, but it’s very different from other social media platforms. Today Mackenzie Armstrong joins me today to talk about growing your audience organically with Pinterest. We talk about using Pinterest for business, setting up your profile, and what you should be pinning. We also talk about the difference in how brick and mortar stores and online stores should use Pinterest strategically, as well as the best tools available.

Topics Discussed:

How entrepreneurs can use Pinterest for their business
Setting up your Pinterest profile up to attract dream clients
The types of things businesses should be pinning
How Pinterest different for brick and mortar stores and online stores
The best tools for using Pinterest effectively
The mistakes people make when using Pinterest for business

Resources Discussed:

Connect with Mackenzie:

Mackenzie Armstrong is the owner of Armstrong Virtual Solutions where she empowers podcasters to populate their courses using Pinterest.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Automating and Systematizing Your Business with Rebecca Kay

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 Feb 2022 09:00:43 GMT

Effective businesses have effective systems in place to help them grow, but how do you know where to start? Today I’m joined by Rebecca Kay to talk all about automating and systematizing your business. We start by talking about letting go of trying to do everything yourself and then Rebecca shares where you should start when creating systems and automations. She shares her favorite tools, the difference between automating and delegating (and when to do each), and common mistakes she sees business owners making.

Topics Discussed:

Letting go of doing everything for yourselves in your business
Where a business should start when systemizing and automating
Tools and apps to help
Automating and delegating
Mistakes entrepreneurs make it comes to the backend of their business

Resources Discussed:

Connect with Rebecca:

Rebecca is a Systems & Automations expert who is passionate about helping other female entrepreneurs scale their revenues and burnout-proof their businesses. Rebecca has helped women around the world organize & automate their businesses, enabling them to be ahead of their growth curve, focus on CEO-level activities and create more white space for them to thrive without sacrificing the things that matter the most to them.

Rebecca, a mom of 3 including twins, runs her online business alongside her high-pressure corporate job in the largest global audit firm. Rebecca leverages off her corporate experience in the systems she uses to manage her client portfolios and the team she leans on to get things done effectively.

Rebecca has built two online businesses while working full-time and attributes these achievements to the systems and team that have helped her run her businesses on a limited time schedule. She is a self-proclaimed spreadsheet nerd and loves any tech tool that will give her one less manual thing to do.

With everything you will learn from Rebecca’s methods, you'll finally be able to say goodbye to burnout for good, take guilt-free weekends off your business, and step into the CEO role that is rightfully yours!

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Scaling Your Offer & Building Relationships with Human Connection with Sara Vartanian

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 Jan 2022 09:00:00 GMT

In an online space where so much is automated, it’s important not to forget the importance of human connection and relationships as you scale your offer. Today I’m joined by Sara Vartanian to talk about what human connection means and how we can use it as online business owners. We also discuss how you can automate without losing connection by weaving it through our businesses. Sara also shares opportunities to connect with our dream clients or customers that many entrepreneurs miss.

Topics Discussed:

What human connection means and how can we use it with an online offer
Why does human connection matter?
How do connection and automation work together?
Weaving human connection throughout our business
Missed opportunities to connect with our dream clients or customers

Resources Discussed:

Videoask

Connect with Sara:

Sara Vartanian is a launch copywriter and strategist who helps people-focused business owners tune into the words that make the people they love to serve, feel seen, and heard so they can foster genuine connections and make more sales.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Writing Your Course Launch Copy with Kim DeGracia

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 20 Jan 2022 09:00:00 GMT

Launching a course is a huge task filled with to-do list items, including writing copy for all the pieces, which can be really intimidating for business owners. Kim is here to help us focus on what’s important when writing your launch copy, including the process she leads clients through and specific tips for writing your sales page and email sequence. We also talk about when you should consider hiring a copywriter to help you and mistakes business owners frequently make when it comes to launching.

Topics Discussed:

Why copy is such an important part of a launch
Advice for your first launch
The process for launching a course/program
The important copywriting pieces of a launch strategy
Tips for writing a course sales pages and sales email sequence
When you should hire a copywriter for help
Mistakes business owners make when it comes to launching

Connect with Kim:

Kim is a launch copywriter and strategist who loves sharing copy and strategy tips to help coaches and experts build authentic connections with their audience and have feel-good, profitable launches. Before founding Copy with Kim, she was a PhD scientist working in corporate. Her science background gave her the tools she needs to ask questions and gather data to craft custom strategies for her clients that turn their leads into paid customers. You'll find Kim with her hair pulled back when it's "go time" writing and strategizing. She's fueled by bubble tea and plant-based foods, a firecracker at her CrossFit classes, and a strong believer that education is a basic human right for all.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Juggling Entrepreneurship and Motherhood

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 13 Jan 2022 09:00:00 GMT

When you’re a parent and an entrepreneur, it can feel like you’re constantly juggling everything and just trying to prevent anything from falling through the cracks. Today I’m talking with Lanisha about her journey to start a business while also being a mom and working a full-time job. She shares how her business has evolved with her life, why she decided to offer a VIP Day service instead of retainers, and her best advice for busy moms who want to start their own business.

Topics Discussed:

Why Lanisha started a VA business
Finding time to run a business, work a 9-5, and manage a household
How business and life evolves in different seasons
Choosing the right type of service for your business and your life
The number one piece of advice for busy moms who want to start their own business

Resources Discussed:

Dubsado

Canva

Creator Studio

Anxious for Nothing by John MacArthur

Connect with Lanisha:

Lanisha is the Founder of B.E. Crowned, Virtual Assistant support Services. Lanisha is a registered nurse of over 10 years, a virtual assistant, and a certified Dubsado Specialist. In her free time, she spends time with her 3 girls and her husband. Lanisha is passionate about providing expert support to the entrepreneurs who inspire her: those who are working hard and passionate about their business.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Attracting New Customers with Blog Content

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 06 Jan 2022 09:00:00 GMT

Today I’m joined by Jenny Melrose to talk about attracting new customers with blog content. Blogging may not be talked about as much lately, but it’s still a hugely impactful piece of your business. Jenny shares how she creates content that helps her audience and drives them to sign up for her email list. We also talk about using your website to sell products or services and the strategic way she points people to her opt-ins from her blog and website.

Topics Discussed:

Why blogging is impactful for businesses
Using blog content to attract new customers
The things that go into content creation
The number one mistake people make when creating blog content
The best way to create a website to sell products or services

Resources Discussed:

Ubersuggest

Connect with Jenny:

Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee, and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Communicating Your Value with a Simple Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Oct 2021 08:00:00 GMT

As your business grows and you’re ready to raise your prices, launch a new service, or start a podcast or course, your website needs to reflect the value of what you do. You have the expertise, but you need a website that clearly communicates that to your dream clients. Today I’m going to share why I believe that a simple website is the best choice for many business owners. I’ll also help you create a design that speaks to your value. Learn about the four pages your website needs and the key elements you can’t forget in order to get your dream clients to take action.

Topics Discussed:

Why a simple website can be the best choice for service-based businesses
Creating a design that speaks to your value
The four pages your website needs
The key elements of each page to move people from browsing to buying

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Turning Your Signature Service into a Course with Mariana Peña

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 30 Sep 2021 08:00:00 GMT

I’m excited to cover this topic with Mariana because it’s something so many service-based business owners are considering as they plan for business growth. We start by talking about why creating a course from your signature service is beneficial for your business and how to know if a course is right for you. Mariana shares what you need to have ready before creating a course and the steps to go from service to course. She also shares about the difference in your visibility efforts when promoting a course and common mistakes she sees business owners make.

Topics Discussed:

Why it’s beneficial to create a course from your signature service
How to know if having a course is right for our business
What you need in place to turn a service into a course
The steps you need to take to start transforming our signature service into a course
Creating a course that keeps people engaged and getting results
Tips for switching your visibility efforts to focus more on reaching students for your course
Mistakes people make when creating a course

Connect with Mariana:

Instructional designer for purpose-driven online business owners who want to develop a red-hot, unique-to-them signature service or certification program that feels like a true representation of them and transforms their clients on a deliciously and unusually deep level.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Gifting Strategically to Boost Referrals & Sales with Stephanie Lee

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 23 Sep 2021 08:00:00 GMT

In this episode, Stephanie helps us to use gifting strategically to create a great client experience. We talk about the key features of great gifts, when you should send them, and how you can create a system to make gifting automatic. She shares how you can use gifting to increase referrals and sales, as well as the people that we should send gifts to who are not clients. We also talk about the mistakes people make when it comes to gifting in their business.

Topics Discussed:

Using gifting to create a great client experience
When you should send gifts
The key features of great client gifts
Creating a system to make gifting and gratitude automatic
Using gifting to increase referrals and sales
Other people we should consider sending gifts to
The mistakes people make when it comes to gifting

Connect with Stephanie:

Stephanie is a business gifting strategist and founder of TheGiftConnection.co. She helps service-based businesses generate nonstop referrals and revenue-boosting partnerships through her heartfelt strategic gifting system. This system sets business owners free from the pressure of sales and marketing and unleashes a 24/7 sales force and PR team that works on their behalf.

Through her work, Stephanie has discovered that you're only one gift away from your next game-changing business connection.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Repurposing Your Podcast Episodes to Create More Content with Rosa Sarmento

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 16 Sep 2021 08:00:00 GMT

I’m excited to cover this topic, not only for podcasters, but for all business owners. Rosa shares the importance of repurposing your content and which types of content you can use for this strategy. She also talks about taking advantage of the new platforms that are becoming popular, mistakes people make when repurposing content, and her favorite tools for repurposing and sharing content. Whether you’re a podcast host, podcast guest, or you create your primary content in another way, this episode can help you create more content in less time.

Topics Discussed:

The importance of repurposing your content
Which types of content you can use for this strategy
The types of information you need when repurposing guest features
Taking advantage of the new platforms that are becoming popular
Mistakes people make when repurposing content
Tools for repurposing and sharing content

Resources Discussed:

Connect with Rosa:

Rosa Sarmento is a podcast manager, content creator, and founder of Ideablossoms. She used to be a fashion buyer in Brazil, her home country but has been working online for over 2 years. Ideablossoms is an innovative agency that makes podcasting simple and frees up capacity for busy female coaches and course creators. Services range from podcast launch, audio editing, podcast management, content repurposing, and social media management - including reels, and IGTV videos. Her team thrives and excels at making engaging content that keeps their client’s listeners coming back.

Rosa is a traveler, an adventurer, and an ex-pat. She lived in Chile and Vietnam for a couple of years each and is heading to Mexico next. She absolutely LOVES the mobility and freedom this work gives her.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Preparing Your Finances to Hire in Your Business with Nadia Anderson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 09 Sep 2021 08:00:00 GMT

I’m so thrilled to have Nadia back on the show, this time to talk about preparing to hire in your business. We start by covering how you can know it’s the right time to hire and the steps you need to take before bringing someone into your business. Nadia talks about budgeting for future hires and choosing between a contractor and an employee. We also discuss how you can evaluate if an employee is giving you a good return on your investment and the mistakes she sees people make when it comes to finances and hiring.

Topics Discussed:

How does a business owner know when it’s the right time to hire
The steps you need to take before hiring someone
Budgeting for hiring in the future
The difference between a contractor and an employee and deciding which is the right fit for your business
Evaluating if an employee is worth the investment
Mistakes Nadia sees people make when it comes to hiring for their business

Resources Discussed:

Free Guide

Connect with Nadia:

Born, raised, rooted, and rising in Richmond, Virginia, Nadia S. Anderson is a believer, a connector, and a dreamer. A proud graduate of Richmond Community High School and the McIntire School of Commerce at the University of Virginia, Nadia is an accounting expert, certified public accountant, and certified wedding and event planner with twenty years of experience. She enjoys sharing her smarts, giving practical advice to boost confidence with money matters, and inspiring others to choose a life they love.

A serial entrepreneur, Nadia supports small business owners and non-profit organizations through The Anderson Accounting Group. She combines creativity with her business experience to delight and inspire clients and guests of Virginia Grace, an event management company that will reopen in 2022. Later this summer, she’ll launch Lavender Hill, a co-working space that seeks to be an oasis of ease and enjoyment for entrepreneurs.

In all her efforts Nadia seeks to protect her peace and promote the value of rest and play in the rhythm of productivity. She’s currently imagining a resource to help you stress less and chase joy, and byblackrichmond.com, an initiative designed to close the racial wealth gap by cultivating Black excellence.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Choosing the Right Instagram Photos to Improve Engagement with Amy Eaton

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 02 Sep 2021 08:00:00 GMT

I’m excited to chat with Amy Eaton today. She explains why the photos we choose to share on Instagram are important for increasing engagement and the types of photos our clients really want to see. We also talk about using Instagram to build relationships and the importance of having a consistent style. Amy shares her recommendations for finding photos and tips for DIYing some of your own.

Topics Discussed:

Why the photos we choose for Instagram are important for increasing engagement
The kinds of photos our dream clients and customers want to see on social media
Using Instagram to build relationships instead of as a catalogue of work
The importance of having a consistent style important and how to achieve one
Amy recommendations for finding the right images
Quick tips for taking DIY photos

Resources Discussed:

Connect with Amy:

Amy is a product and brand photographer turned educator and teaches creative entrepreneurs how to take gorgeous photos for their own businesses. Through her online courses, blog, and YouTube channel, Amy shares the "how-to" of brand and product photography in a simple and uncomplicated way so her students can learn quickly and effectively. She also hosts her own podcast, Bold Company, where she chats with other creative entrepreneurs candidly about their business journeys. Amy is a champion for creative business owners and is a strong advocate for creatives making a profitable income with their craft.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Building an Engaged Email List with a Quiz with Esai Arasi

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 26 Aug 2021 08:00:00 GMT

Esai is joining us today to talk about why quiz funnels are such an effective tool for building your email list. She walks us through choosing an idea for your quiz, planning and writing the questions and results, and what comes after someone submits. She also shares he recommendations on quiz software and how to build a quiz that brings the right people into your funnels.

Topics Discussed:

Why quiz funnels are such an effective tool for building an email list
Deciding on an idea for your quiz
Planning your quiz and where it should lead people
How many questions and how many results are best when creating a quiz
Writing questions that lead people to the right result
What to deliver after someone completes your quiz
Esai’s recommendations on quiz software

Resources Discussed:

Flow by Mihaly Csikszentmihalyi
The Mom Test by Rob Fitzpatrick
Amy Porterfield
Jordan Gill’s ‘Which Type of VIP Day Should You Create?’ Quiz
Salma Sheriff Website Design Done-in-a-Day
ActiveCampaign
Hootsuite
Buffer
Interact
Outgrow
Allison Carpio’s Quiz Funnel VIP Day
Chanti Zak's Quiz Funnel Opt-In

Connect with Esai:

Esai was an experiential learning specialist who spent 12 years researching and creating frameworks for helping people change their behavior. Since 2016, she has been using her expertise in helping introverted copywriters create and sell productized services, courses, and high-touch masterminds. One of the ways she does that is by creating Quiz Funnels that build highly engaged, and qualified email subscribers.

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Connect with Samantha

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Free Website & SEO Resources

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🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Getting Started with VIP Days in Your Service-Based Business with Jordan Gill

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 19 Aug 2021 08:00:00 GMT

I’m so excited to be interviewing Jordan Gill of Systems Saved Me all about getting started with VIP days in your service-based business. Whether you’ve heard of VIP days but don’t know if they are right for you, or you’ve never heard of them at all, this episode is for you. We’re going to be covering exactly what VIP days are, who should consider a VIP day service in their business, and the types of VIP days you might offer. We also talk about tech, marketing, and mistakes to avoid.

Topics Discussed:

What VIP days are and how they work
Businesses that could benefit from offering a VIP day service
Deciding what type of VIP day to offer and who to target
Creating a VIP day that works for you
The tech you need to have in place to offer VIP days
Marketing your new VIP service
Mistakes to avoid when creating a VIP day service in your business

Resources Discussed:

Dubsado
Zoom

Connect with Jordan:

Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files, and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Creating a Financial Plan for Your Business with Keina Newell

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Aug 2021 08:00:00 GMT

Finances are a topic that many entrepreneurs shy away from, even though they know it’s crucial for their business to succeed, which I why I’m so excited to talk with Kenia Newell of Wealth Over Now about creating a financial plan for your business. We talk about prioritizing what’s important in your finances and why you need to have money goals. Keina shares what a financial plan is, why it’s important, and the most important pieces you need to include. She also gives us tips to help determine your business budget, creating an emergency fund, and evaluating your financial plan as your business grows. We wrap up with a discussion about how business finances affect personal finances and the mistakes she sees business owners making when creating and implementing a financial plan.

Topics Discussed:

Prioritizing what’s important in your finances
Why having money goals important when creating a financial plan
What is a financial plan and why is it important for your business
The most important pieces of a business financial plan
Determining your business budget and how much to relegate to each piece of your financial plan
Emergencies fund for businesses
Evaluating if your financial plan is supporting your business
How business finances affect personal finances
Mistakes people make when creating a financial plan

Resources Discussed:

You Are a Badass at Making Money by Jen Sincero
Profit First by Mike Michalowicz
Money Mammoth by Brad Klontz, Edward Horwitz, and Ted Klontz
Overcoming Underearning by Barbara Stanny
Freedom and Flexibility free download

Connect with Keina:

Keina Newell is the founder of Wealth Over Now, where she works with professional women and solopreneurs to create new possibilities with their money so they can save more, pay off debt, invest in themselves, and stress less about money. She is passionate about her work and finds no greater satisfaction than helping her clients start managing their money with joy because they’ve learned to feel possibility where they once felt shame, guilt, overwhelm, and anxiety. When she is not coaching, Keina is spending quality time with friends and family and encouraging herself to workout! To learn more about Keina head over to Wealth Over Now and explore her tips to manage your money well.

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Connect with Samantha

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Free Website & SEO Resources

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🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Creating an Evergreen Webinar Funnel with Angela Tan

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Aug 2021 08:00:00 GMT

I’m excited to cover webinar funnels with Angela today. We start by talking about what an evergreen funnel is and how it works. Angela teaches us why webinar funnels can be so impactful for business owners and what we need to have in place before creating one. She shares the steps we need to take when creating a webinar funnel and her favorite tools. We also discuss how you can make sure your funnel is converting and the mistakes Angela sees people make when creating evergreen webinar funnels.

Topics Discussed:

Evergreen funnels and how they work
Why webinar funnels are so impactful for business owners
The things you need to have in place before creating an evergreen webinar funnel
The steps to take when creating this type of funnel
Angela’s favorite funnel tools
Making sure your funnel is converting
Mistakes to avoid when creating an evergreen webinar funnel

Resources Discussed:

Connect with Angela:

Angela is the founder of The Systems Rx and she currently resides in Tampa, Fl. As a tech and automation specialist, she has supported online coaches and course creators with the tech and automation buildout and maintenance for multiple 6 and 7 figure evergreen funnels. When she’s not working on funnels, you can find her watching her favorite TV shows on repeat, eating Häagen-Dazs ice cream, or singing along to Whitney Houston hits.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing an Accessible Online Course with Brandi Good

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 29 Jul 2021 08:00:00 GMT

I’m so excited to have Brandi on the podcast today to cover this topic! She shares how business owners and course creators should think about accessibility when it comes to courses and the benefits of having an accessible course for both students and business owners. You’ll learn what you need to include to make video lessons accessible and how to set up your course so it’s easy for students to find the information they need. Brandi also talks about alternate formats of lessons to help students and the types of supplemental materials that don’t actually help your students.

Topics Discussed:

How business owners and course creators should think about accessibility when it comes to courses
The benefits of having an accessible course for both students and business owners
What you need to include to make video lessons accessible
Setting up your course so it’s easy for students to find the information they need
Alternate formats of lessons to help students
The types of supplemental materials don’t actually help your students
Choosing a course platform that allows for accessibility

Resources Discussed:

Connect with Brandi:

Brandi Good is a systems specialist and tech integrator supporting businesses that need to spend less time on frustrating tech work and more time on generating revenue. With caregiving responsibilities that require an online business that runs without her, Brandi knows you need to #SystematizeYourBiz to be successful and aims to help businesses create streamlined systems and automations. Brandi lives in Saskatchewan, Canada with her husband and furbaby, and is obsessed with automation, morning coffee, and Star Wars.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Creating an Email Welcome Sequence that Converts with Allison Carpio

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Jul 2021 08:00:00 GMT

Allison is sharing the importance of a welcome sequence for your email list and talks through why so many of the email techniques being taught online feel misaligned. She also teaches us to write a welcome sequence that makes people feel at home and builds relationships and how to use email marketing to convert without feeling icky. Allison shares her tips for writing copy that stays true to our voice and values and the most important parts of a welcome sequence that converts in the right way.

Topics Discussed:

The importance of a welcome sequence for your email list
Why so many of the email techniques being taught online feel misaligned
How to write a welcome sequence that makes people feel at home and builds relationships
Using email marketing to convert without feeling icky
Tips for writing copy that stays true to our voice and values
The most important parts of a welcome sequence

Resources Discussed:

“Be Our Guest” Welcome Sequence Group Intensive

Connect with Allison:

Allison Carpio is the author of "Shut Up and Take My Money!" and email copywriting coach. She believes anyone can show up authentically in their copy--and write copy that connects + converts without the bro or boss babe oppression and manipulation. She hosts group intensives where you cook up your "Be Our Guest" Welcome Sequence for new opt-ins in one day!

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Using a CRM to Elevate Your Client Experience with Kelli Esquilin

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Jul 2021 08:00:00 GMT

In today’s episode, I’m talking with Kelli Esquilin about using a CRM to evaluate your client experience. We start by diving into the basics – covering what a CRM is and why every business owner needs one. Kelli shares the features we should look for when choosing a CRM and the ones she regularly recommends. We also discuss how using a CRM will allow you to elevate your client’s experience working with you, how we can use guides in our process, and the importance of keeping clients up-to-date on our progress. Kelli also shares about off-boarding clients and he tips for delighting clients while using a CRM.

Topics Discussed:

What a CRM is and why every business owner needs one
The must-have features to consider when choosing a CRM
Kelli’s most recommended CRM systems
Using a CRM to elevate your client experience
Creating and using guides to improve your client’s experience with you
Keeping your clients up-to-date on their project’s process
Off-boarding with a CRM
Tips for delighting clients through a CRM without losing your personal touch

Resources Discussed:

Connect with Kelli Esquilin:

As a graphic designer for 10 years, Kelli knows what it’s like to feel overwhelmed and frustrated by all the administrative work and processes involved in dealing with a client. This took her away from what she loved doing - designing and wowing her clients with stellar service. So Kelli traveled down the long road of spending lots of money on classes on designing amazing websites, communicating with clients, and how to streamline a process. Once her systems were in place, she kept getting comments from fellow designers and other business owners on how pristine and organized her process was and that’s how Kay + Co. Studio was born. Their signature done-for-you VIP Workdays will result in newfound confidence as their clients (you) take the reins of their (your) business in as little as 6 hours.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Finding Your Brand Voice for Your Website Copy with Erika Holmes

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Jul 2021 08:00:00 GMT

Erika is sharing what a brand voice is and why it’s such an important piece of writing your website copy. We also discuss developing your brand voice, including creating a brand alter ego. Erika gives some great examples of how you can use your brand voice on specific pages of your website that can sometimes seem boring and the other unexpected places you can add personality to your website.

Topics Discussed:

What a brand voice is and why it’s important when writing your website copy
Developing your brand voice
Creating a brand alter ego
Examples of how to use your brand voice throughout your website
Unexpected places to add personality to your website
Things to avoid when developing and using your brand voice

Connect with Erika:

Erika Holmes is a copywriting expert who helps entrepreneurs find the sweet spot between clarity and personality in their marketing message. She writes website and email copy that makes people say, “DAYUM, I need to hire her!” Through her work with big and small brands alike, she’s seen firsthand that putting personality in your copy is the fastest, best way to attract dream clients. In addition to online entrepreneurs and personal brands, Erika’s list of clients includes eBay, StubHub and Levi’s, and many more. She’s on a mission to show her kids and other aspiring entrepreneurs that they can make a damn good living doing what they love — even with an English degree.

Instagram

Website

Free 5-Day Mini Course

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Making Diversity and Inclusivity an Intentional Part of Your Business with Rhodesia Jackson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Jul 2021 08:00:00 GMT

I’m talking with Rhodesia Jackson about making diversity and inclusivity an intentional part of your business. We talk about what being inclusive in business means (and what it doesn’t), why it’s important, and the different groups you should be thinking about. She shares her tips for designing an inclusive website and social media presence and using inclusive language. We talk about how to apologize when we make mistakes and why making your personal values part of your business and online presence is the best way to authentically make diversity and inclusivity important to you and show that to the world.

Topics Discussed:

What being an inclusive business means
Why inclusivity is important for businesses
The types of diverse groups would should think about
Making your website inclusive
Inclusivity on social media
Resources for diverse and inclusive stock photos
Using inclusive language
How to apologize when you mess up
How sharing your values in your business gets you the right clients

Resources Discussed:

WebAIM
The Gender Spectrum Collection from Vice
CreateHER Stock
iStock
Shutterstock
Stocksy
Canva
The Body is Not an Apology by Sonya Renee Taylor
Built to Be Inclusive Facebook group

Connect with Rhodesia:

Rhodesia Jackson is a branding and web designer living in Boston, MA with her wife and furry feline son. While spending 8 years working as a graphic designer and marketing manager for large companies, she quickly became aware of the lack of diversity and inclusion in the corporate world. After going through some eye-opening experiences in her personal life, she realized that life is too short to continue to contribute to the success of businesses with values that didn’t align with her own. In 2018, she took the leap to start her own design business. She now spends her time working with feminist business owners to create brands and websites that help their mission and values shine through.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing and Implementing an SEO Strategy for Your Website with Samantha Mabe

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 Jun 2021 08:00:00 GMT

Today I’m talking about designing and implementing an SEO strategy for your website. This solo episode covers creating an SEO strategy, finding the right keywords and phrases, and how to use them to rank for relevant searches. I’m also sharing the best way to write content that is SEO friendly and the ranking factors you need to consider outside of keywords.

Topics Discussed:

What is an SEO strategy and why do we need one?
How can I find the keywords and phrases I want to rank for?
Where should we start when implementing an SEO strategy?
How can I write SEO-friendly content for my website?
What’s the trick to a successful SEO strategy if I have a Squarespace website?
What do I need to consider outside of keywords?
How can we track our SEO strategy results?

Resources Discussed:

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Leveraging the Power of Hashtags to Grow Your Instagram with Ellen Yin

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 Jun 2021 08:00:00 GMT

I’m talking to Ellen Yin of Cubicle to CEO about leveraging the power of hashtags to grow your Instagram. Ellen shares her journey to becoming a business owner and how she’s using her marketing knowledge to help entrepreneurs. We discuss how we should think about hashtags for Instagram and why they can be so effective for people with smaller audiences. We also talk about the top three hashtag mistakes that business owners make so that we can create an effective strategy for our businesses.

Topics Discussed:

How business owners should think about using hashtags for Instagram
Why hashtags are the great equalizer for those with smaller audiences
Being intentional in choosing hashtags for our posts
The top three mistakes business owners make when using hashtags
Checking and adjusting our hashtag strategy

Resources Discussed:

Hashtag Hacks

Connect with Ellen:

Ellen Yin is the founder of Cubicle to CEO, an online membership helping coaches & service providers make their first $10K month. The name reflects her own journey of profitably bootstrapping her business from a $300 project to 7 figures in revenue in just 3 years, as a first-generation Asian American entrepreneur. She has been featured on the TODAY show with Hoda & Jenna and contributed insights to publications like Yahoo! Finance, MSN, Databird Business Journal, Thrive Global, HerMoney, and BlogHer. Through her results-driven online courses + services, Ellen has served over 7,000 students and clients, ranging from startups to Fortune 500 companies. Ellen is also the host of the award-winning Cubicle to CEO Podcast, which peaked in multiple countries' Top 50 business podcast charts and has been downloaded in over 100 countries worldwide.

Website

The Cubicle to CEO Podcast

Instagram

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Creating a Client Onboarding Framework with Brittany Dixon

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 Jun 2021 08:00:00 GMT

In this episode, I’m talking with Brittany Dixon about creating a client on-boarding framework. Brittany is going to walk us step-by-step through her R.O.A.D. to Scalability framework and how we can apply it to creating, automating, and maintaining the on-boarding part of our business. We talk about why on-boarding is essential, the processes you need to create, and choosing the right tools to help you automate without losing your personal touch with your clients.

Topics Discussed:

Why is having an on-boarding process in your business so important
The processes you need to create
The first step to creating a successful on-boarding process
Choosing the right tools
Getting your process into your system and making sure it works
Maintaining a personal connection through automation
The importance of documenting your process

Resources Discussed:

Connect with Brittany:

Brittany Dixon, of Brittany & Co., is a Podcaster, Business Strategist and Productivity Coach. She helps digital marketing professionals Work Smarter, not Harder to book more clients and impact more businesses!

She specializes in helping her clients organize the day to day of the business. Business owners didn't start a business to run a business, but operations are essential to growth. She helps to document and refine their business processes & infrastructure to allow the business to run more efficiently and grow! Efficiency = Scalability!

A mother of Twin girls Kenna and Layla, Brittany started her Entrepreneurial journey in October 2015 when she started her Professional Organizing business Clutter Control. She then ventured into the online business world in March 2017 and Brittany & Co was born. Prior to starting her businesses, Brittany spent 12 years in Customer Service, Event Planning, and Hospitality. Learn more at www.processforprofit.co/about

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Creating a Social Media Plan that Attracts and Converts Your Dream Clients with Andréa Jones

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 Jun 2021 08:00:00 GMT

I am talking with Andréa Jones about creating a social media plan that attracts and converts your dream clients. Today Andréa is going to share with us about the biggest struggle she sees business owners having on social media and the foundation that you need to have in place if you want to bring in clients from your social media platforms. We also talk about the five content pillars that you need to be sharing and she gets into some details about each to really help you share your work and engage with people on social.

Topics Discussed:

How Andréa started her business and grew her team
The biggest struggle business owners have with social media
The foundational pieces you need to have in order to start bringing in clients from social media
The types of content you should be sharing
The best formula for promoting your work and services
Balancing the types of content you share
Choosing the best social platform for your business
Tools to help you succeed on social media as a business owner

Resources Discussed:

Connect with Andréa:

Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Pitching the Right Podcasts and Impacting Your Business Growth through Visibility with Mai-Kee Tsang

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 May 2021 08:00:00 GMT

I’m talking with Mai-kee Tsang about pitching the right podcasts and impacting your business growth through visibility. Mai-kee shares with us the importance of creating a sustainable visibility strategy that is authentic to your personality, your values, and your business. We also discuss who could successfully use podcast guesting as a visibility strategy and what you need to have in place before pitching. Mai-kee shares her tips for pitching podcasts, following up, and building a relationship with podcast hosts.

Topics Discussed:

The importance of sustainable visibility and aligning ourselves with
How to know if podcast guesting is right for you
The ultimate goal of becoming a podcast guest
The foundation you need in place before pitching
Tips for pitching well
Preparing for a podcast interview
Following up and building a relationship with a podcast host
Reusing and sharing content from a podcast interview

Resources Discussed:

The Quiet Rebels Podcast

Connect with Mai-kee:

Mai-kee Tsang is the Founder of the Sustainable Visibility™ Movement, Podcast Guesting Strategist & Host of the Quiet Rebels Podcast. She helps underestimated women in business feel safe in the spotlight, so they can grow their impact-fueled businesses on their terms for the long haul.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Season 3 Trailer

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 04 May 2021 16:49:41 GMT

I'm so excited to announce that I'm (finally) working on Season 3 of Process to Profitability. We wrapped up Season 2 at the end of 2019 with every intention of recording new episodes in 2020, but COVID and a toddler running around threw a wrench in my plans.

But Process to Profitablity will finally be coming back later this year!

This season will be a little different - each episode will walk through one process, tool, or strategy that will give you big results in your business. Experts in all fields of business will give you an in-depth look into one step-by-step process you can use to improve your business and impact growth.

We’re super-actionable and relevant topics for all business owners

I’m so excited for the interviews I’ve already recorded and those I have on the schedule. Topics include:

Impacting your business growth through a visibility strategy that’s authentic to you
Creating a social media plan that coverts your dream clients
Leveraging the power of hashtags to grow your Instagram following
Creating a sales and on-boarding framework
Designing an SEO strategy for your website
Making diversity and inclusivity an intentional part of your business
Getting started with VIP days to transform your service-based business
and more!

I’ve also been very intentional about finding a diverse group of experts to share their knowledge and experience with us.

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Connect with Samantha

Instagram • TikTok • LinkedIn

Free Website & SEO Resources

🌿 Free Website Video Review

🔍 Website Copy Check

✍️ Homepage Writer

Work With Me

🍋 Custom Website Design Week

💻 Refresh VIP Day

⚡ Website Co-Working Day

Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

120 | 7 More Website Updates to Bring in Dreamy Clients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Dec 2019 09:00:00 GMT

As we wrap up Season 2 of Process to Profitability, I’m going to share 7 more website updates you should make in order to bring in more dreamy clients. Some of these things we’ve discussed briefly in previous episodes, but today I’m diving into the details of why you need to make these updates and the best practices. I’m talking about SSL certificates, FAQ sections, designing for legibility, SEO, and making sure your website looks the way you think it does.

Make sure to listen in this week and then set aside some time to go through your own website and check out each of these items.

Topics Discussed:

Make sure your website is secure with an SSL certificate

Benefits: prevents hackers from stealing data that is shared with you, may help website load faster, builds trust with visitors
Google is prioritizing secured sites
On some browsers, an unsecured website will display a warning that it might not be safe
When you have an SSL certificate, visitors are always redirected to https version of your website
To turn on in Squarespace: Home > Settings > Advanced > SSL > Check Secure

Include FAQs

Answer the most important questions to build trust and prevent unnecessary emails
Include them on your services or sales page
To minimize space, try using an accordion menu

Format text for legibility

Left aligned, regular case is most legible and should be used for all paragraphs
Paragraphs should be no more than 5 sentences
Minimize centered text to headlines
Break up text with bullet points, columns, and design elements
Make sure your text is dark enough to read (Contrast Checker)

Add a name and page description to each page

Find the SEO section of each page and make sure the page name is correct and includes your brand name
Update the page description with a short description of what visitors can expect. This should be in sentence form and include your keywords and phrases.

Check your site on multiple browsers and devices

To make sure everyone is seeing the same thing, check your website on different browsers and devices than your design on
If you don’t have access to different devices, you can use a website like Screenfly or Responsive Test Tool to preview your website on different screen sizes

Simplify your navigation

Keep only the most important pages in your navigation
Main menu navigation should include About, Services, Blog, Contact
The footer navigation should include Privacy Policy, Terms & Conditions, and design attribution
You can also have secondary navigation in the footer with your most important pages and social media

Update your Contact form

Keep it short and generic, so you aren’t limiting the types of inquiries you receive
Include the most important question – how did you hear about us?
Connect to a CRM like Dubsado to automatically respond with next steps

Resources Discussed:

Action...

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Free Website & SEO Resources

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Tools I Recommend

📷 Styled Stock Society

📈 Ubersuggest

📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)

Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

119 | Using Instagram Stories to Promote Your Services with Abby Jiu and Lisa Ziesing

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Dec 2019 09:00:00 GMT

Today I’m talking about using Instagram Stories to promote your services with Abby Jiu and Lisa Ziesing of Abby Jiu Photography. I’m really excited about this episode because I have been watching their Instagram Stories and I love their approach. We are talking all about how they got started with Instagram Stories and tips about showing up in front of the camera and figuring out the content you should be sharing. We also talk about getting more engagement on their Stories and how they are engaging with both clients and those in the wedding industry all in one place.

Topics Discussed:

Why Abby and Lisa decided to make Instagram Stories part of their social media plan

Tips for getting over the feat of showing up on camera

The kinds of content you should be sharing

Balancing personal, behind-the-scenes, and other content

Creating Stories that resonate with your dream clients

Getting more engagement on Stories

The importance of showing your face

The results Abby and Lisa have seen from using Instagram Stories

Resources Discussed:

Bandolier

Later

Over

Apple Watch

Action Steps:

Find 3-5 themes you can talk about consistently and relate back to your brand

Make a plan of what you will share and show up consistently

Find someone to hold yourself accountable

Connect with Abby and Lisa:

Abby Jiu has had a passion for gorgeous imagery and creating art since before she can remember. But in 2009, she picked up a camera and hasn’t put it down since. Her style is the best of both worlds, using film and digital cameras alike to catch the stolen glances, fits of laughter, and heartfelt emotions sprinkled among the ever-important beautiful details that make each wedding day unique. She loves having the opportunity to get to know her brides and grooms and uses these relationships and her decade-plus of experience to capture precious memories in an intentional way. When she’s not behind the camera, Abby fills her time with her supportive husband Jamey, their lovable bulldog Penelope, and sweet son Cooper—who like her is always taking in the world around him. Abby loves D.C. but also revels in traveling abroad, finds relaxation in the form of eating something sweet while watching TV on the couch, and has a great appreciation for interior design and fashion.

Lisa Ziesing has loved wedding photography long before she became the one creating it. She has been shooting film since her high school days on the yearbook staff and hasn’t stopped since. She’s in love with the details, getting to know the couple’s story, and getting challenged to take her work to new heights by the people she gets to collaborate with. When it isn’t wedding day, Lisa is most likely taking her high-energy Brittany pup Peaches for another walk, being an amateur food critic with her boyfriend Alex as they debate the merits of various Neapolitan pizza spots around town, and tending to the ever-growing collection of plants taking over her living room.

Established in 2009, Abby Jiu Photography began with just Abby behind the lens. Five years later, Lisa joined her, expanding the team and the scope of weddings and events they cover. Over the years, Abby and Lisa have jointly documented dozens of weddings and traveled together for destination jobs as near as New York City and as far as Ireland and Portugal. They also spend plenty of time together in their stylish Northern Virginia office. And even though they shoot individually too, the bond they’ve formed is undeniable.

This foundation makes them solid...
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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

118 | How Highly Sensitive Entrepreneurs Can Sell Without Compromising Empathy and Integrity with Heather Dominick

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 28 Nov 2019 09:00:00 GMT

Today I’m talking with Heather Dominick about How Highly Sensitive Entrepreneurs can sell without compromising empathy and integrity. We talk about what it means to be a Highly Sensitive Entrepreneur and how Heather found out she was one. We also about the challenges that face HSEs when it comes to selling and ways that you can look at selling differently and make it more about serving your potential clients. We also talk about common coping mechanisms and the Coping Cycle so that you can understand how this part of who you are can be a benefit to you and your business.

Topics Discussed:

What it means to be a Highly Sensitive Entrepreneur

How Heather discovered her Highly Sensitive nature

Common HSE traits you may recognize in yourself

The challenges HSEs face when selling

How selling looks different as an HSE

The first step to great sales conversations

Common coping mechanisms of HSEs and the Coping Cycle

Resources Discussed:

Elaine Aron

HSE Quiz

Actions Steps:

Take the HSE quiz to see if you are a Highly Sensitive Entrepreneur

Learn how to work with your HSE nature

Begin seeing your HSE nature as an asset in business

Connect with Heather:

Heather Dominick is a woman who is impressively successful and highly spiritual. A former high school drama teacher who collaborated with none other than Bette Midler. A graduate of NYU where she received her first coach training. Heather is the winner of the 2015 Best of Manhattan Coaching Award and creator of the 2014 Stevie Award-winning virtual event A Course In Business Miracles®: 21-Day Discovery Series that attracted close to 6,000 official registrants from all around the world including: Iceland, Nigeria, Russia, Asia, South America, Australia, Europe and the U.S.

She has appeared on Lifetime Television and has been published in numerous books including Stepping Stones to Success alongside Deepak Chopra.

An exceptional facilitator and teacher Heather is known for creating a safe, sacred community for true transformation whether she is teaching a Business Miracles® Class, delivering training online or in-person or mentoring members of her Business Miracles Community in her various Mentoring Programs. She has helped thousands of HSE®s release life-long limiting beliefs, overcome fears and learn how to build their business in a way that actually feels so good that they can’t help but create solid, sustainable, high-level financial success.

Heather is also the founder and leader of the Highly Sensitive Entrepreneur® movement.

HSE Quiz

Website

Facebook

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⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

117 | Building an Authentic Brand with Genecia Alluora

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 21 Nov 2019 09:00:00 GMT

Today I’m talking with Genecia Alluora about building an authentic brand online. We talk about how she built her business and brand online and some of the challenges she faced. She gives us an exercise that we can use to make sure that our brand is authentic and then we talk about building a support system full of people that align with your values and the vision you have for your business.

Topics Discussed:

Why having a brand means and why it’s more than just a logo

Creating a personal and authentic brand

The challenges Genecia faced when starting her online business

An exercise you can use to make sure that you’re showing up authentically online

Tips for building a support system and finding a mentor

The importance of building a community that supports you

Action Steps:

Look at your social media and your messaging to make sure they are in sync with who you are

Do the authentic brand exercise discussed in the podcast

Find yourself a community you can rely on

Connect with Genecia:

Genecia Alluora is former Miss Singapore and Southeast Asia Woman of Excellence 2010. She is the Founder of Soul Rich Woman, the #1 female entrepreneur network in Southeast Asia that connects more than 12,000 women across the region, with presence in 7 countries including Singapore, Malaysia, the Philippines, Vietnam, and Indonesia. The Soul Rich Woman network helps women build their brand and online reputation for more customers, confidence, and credibility — while making a positive impact in the world. Prior to this, she was an owner of a cafe retail chain with a presence in 3 countries and successfully exited to a public listed company. Profiled in CNBC and China Daily, Genecia is also an expert public speaker and has spoken in recent major events, including the RISE Conference in Hong Kong, Success Conference and Expo Asia 2018 in Hanoi, and National Achievers’ Congress in Manila.

Website

7 Steps to Delegate 80% of Your To-Do List

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🍋 Custom Website Design Week
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⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

116 | How to Stay Focused with Jodi Graham

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 14 Nov 2019 09:00:00 GMT

Today I’m talking about how to stay focused with Jodi Graham. We dive into different ways that you can stay focused on your business to make sure that you’re moving forward. We start by talking about why staying focused is so important and the different ways that we can make sure we’re doing that in our business. We talk about tracking our progress, keeping our tasks specific, making sure everything we’re doing is important to our business, and brain dumping. Jodi talks about what a braindump is, how it can help us, and how we can do it. She also gives some recommendations for tools you can test to see if they will work for you and talks about letting go of tasks that we find out aren’t important. You can get here free Daily Planner download at http://my.jodigraham.com/daily-planner-freebie.

Topics Discussed:

Why it’s important to stay focused

How tracking your progress can help you stay on task

The importance of being specific in the tasks you’re working on

Making sure that each item on your to-do list is important

Using a braindump to help you stay focused

Tools Jodi recommends to her clients

Letting go of tasks that aren’t important to your business

Resources Discussed:

Google Sheets

Evernote

Asana

Trello

Scribblar

Whiteboard Fox

Calmly Writer

Action Steps:

Set aside 15 minutes to do a braindump

Review everything on your to-do list and ask yourself why you're working on it and some other why questions

Create a space to track your progress

Connect with Jodi:

Jodi is the health food-obsessed, woo-woo loving, bookworm Productivity Coach who’s hooked on getting things done. She works with online side-hustlers who feel like they're missing out on biz income and growth because of shiny object syndrome, getting them focused on growing their biz quicker. You can get here free Daily Planner download at http://my.jodigraham.com/daily-planner-freebie.

Website

Instagram

Facebook

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Free Website & SEO Resources
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🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

115 | How I’m (Not) Doing It All

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Nov 2019 09:00:00 GMT

Being a mom and a business owner isn’t easy. Right now, we’ve chosen to keep our baby at home, which means that I’m constantly bouncing back and forth between work and motherhood. It hasn’t been easy – I’ve struggled with accepting that I can’t do it all.

Today I’m sharing how I’ve come to (almost) be okay with the fact that things aren’t going to look the way I hope they will and how I’m setting my priorities for both my business and my family. I’m also going to give you a glimpse into what my schedule looks like in this season of life and how asking for help has made running a business while raising a 6-month-old so much easier.

Topics Discussed:

Why it was a struggle for me to let go of doing it all

The most important conversation my husband and I have had since becoming parents (deciding on our priorities)

How I’m balancing time in my business and time with my son right now (working during naps – Little Z Sleep, setting aside time to engage with Daniel – Storytime, sensory activities)

Asking for help (sending Daniel to friends when I need to record, having my social media manager and podcast editor on my team)

What my schedule looks like in this season

The decisions we’re making moving forward as a family (technology)

Resources I’m loving as a mom

Resources Discussed:

Little Z Sleep

CanDo Kiddo

Rachael Jamison

Caity Dougherty

The Tech-Wise Family by Andy Crouch

Feeding Littles

hope&plum Facebook Community

Action Steps:

Make a list of the most important business and personal tasks

Find some friends or family members who can watch your kids for a few hours here and there when you need some concentrated work time (or you need to take an uninterrupted shower)

Set aside some time to do something that fuels you

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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

114 | Creating a Community Around a Product with Skye Amundsen and Mallory Mascoli

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 31 Oct 2019 08:00:00 GMT

Today I’m talking about creating a community around a product with Skye Amunden and Mallory Mascoli from hope&plum. We jump in talking about the community they’ve created around their ring slings, including how they decided to start their business with a community focus. We also talk about how they’ve fostered such a supportive environment inside their community and they give us a behind-the-scenes look at how everything is run and the people who help them out. Skye and Mallory also share how they use their community to promote their launches (including their largest-ever launch yet). If you have a product or a service and you want to create a really supportive Facebook community, I recommend checking out this episode and jumping into their community.

Topics Discussed:

How hope&plum got started

Intentionally building a community from the start

Fostering a supportive, inclusive environment

How Skye and Mallory run their Facebook group and their team

Using a community to promote launches

Using what works and what doesn’t from other groups to establish their own rules

Skye and Mallory’s favorite part of the community they’ve built

Action Steps:

Have a plan of what you want in your community

Find someone to lean on and help you

Be real

Connect with Skye & Mallory:

Skye and Mallory met one another through an online group of women while trying to conceive their children. They noticed an instant connection and have shared a close relationship through the struggles of trying to get pregnant, the joys and difficulties of pregnancy, and navigating first time parenthood. Mallory introduced Skye to babywearing, and ring slings quickly became both of their favorite way to carry their children. After struggling to find a ring sling company that fit their beliefs and aesthetics, the two women joined forces to start their own company and hope&plum was born!

Mallory is a former banker who left her career after her daughter, Selah Plum, was born. hope&plum came around just as Mallory was beginning to miss the fast paced career life and gives her another outlet to pour her energy into, beyond her little family and home. Mallory is pregnant with her rainbow baby Shepard Keane, who will be making his debute into the world within the next few weeks! Skye works as an attorney by day and mother/ wife/ business owner by night (and early mornings). hope&plum has given her an opportunity to pursue her entrepreneurial spirit, while also feeding her passion for babywearing. She has a two year old Eleanor and a seven-month old Madelynn and slings them both almost daily!

Website

Instagram

Facebook

hope&plum Community

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Tools I Recommend
📷 Styled Stock Society
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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

113 | Using Shopify for Your Website Platform with Mands Burnette

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 Oct 2019 08:00:00 GMT

Today I’m talking about using Shopify for your website platform with Mands Burnette. We talk about Shopify compared to other platforms and why it’s really great for online stores. We get into the inventory management and all of the backend stuff, as well as how the design works and how it compares to other platforms. Mands tells us about some updates that Shopify is releasing that she’s excited about and how she helps her clients design and run their websites and online stores.

Topics Discussed:

Why Shopify is the best platform for online stores

Updates Shopify is making that will make selling online even easier

How Shopify compares to other website platforms like Squarespace and WordPress

Designing a Shopify website and the available functionality

Using Shopify for inventory management, adding products, POS, and selling online

Working with a designer to customize your store

Why Shopify is great for SEO and how it helps you

Action Steps:

Make sure you have product descriptions that are standardized

Rename all your file names and alt tags to describe the image

Get someone else to look over your website

Connect with Mands:

Mands Burnette is a designer turned digital marketing maven. This former Shopify Guru took all of the skills and wisdom from years as a designer, combined with the vast knowledge of SEO and marketing and started Burnette + Co. A Digital Marketing Company specializing in helping creatives, makers, inventors, educators, and inspiring women step out to share their passion with the world through clean design, storytelling, and an action plan.

Website

Instagram

Facebook

Personal Instagram

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Connect with Samantha
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Free Website & SEO Resources
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🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

112 | Pitching Your Product to Retailers with Kathy Cruz

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 Oct 2019 08:00:00 GMT

Today I’m talking about pitching your product to retailers with Kathy Cruz. Kathy shares a ton of great information as a retailer herself and as a maker who has gotten her products into stores. We talk about selling outside of your business and knowing when you’re ready. We also discuss the technical pieces you need in order to work with retailers and how your website can help you do that. We chat about finding the right stores to get into and the research you should do before reaching out, as well as ways you can add additional value for the people you’re building relationships with.

Topics Discussed:

Your options for working with retailers

Knowing when you’re ready to wholesale and the types of people who shouldn’t

The technical pieces you need to have in place

How your website can help you

Finding the right retail stores to reach out to

Bringing additional value to retailers when you contact them

Do’s and don’ts of contacting store owners

Resources Discussed:

Shopify

Action Steps:

Stop procrastinating with your line sheet

Change your mindset

Consider joining Kathy’s online academy

Connect with Kathy:

Since founding The Salvaged Boutique with her sister in 2013, Kathy watched her passion grow from a fun blog and hobby with her sister on the side of her full-time job, to a thriving brick and mortar home decor store. After running the store for years, she saw the need for an online community where small business owners could find resources. So she took it upon herself to create Savvy Shopkeeper, a blog and online business dedicated to educating, motivating and building a community of shop owners. From a full-time job to a full-time entrepreneur, Kathy helps hundreds of store owners and makers navigate store ownership while running a store herself.

Website

Facebook Group

Facebook

Instagram

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Free Website & SEO Resources
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🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

111 | How Introverts Can Grow Their Business with Lindsay Maloney

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 Oct 2019 08:00:00 GMT

Today I’m talking with Lindsay Maloney about how introverts can grow their business. Lindsay and I have a great conversation about why introverts make great online business owners, the things they should consider before starting a business, and how serving our clients well is really beneficial as an introverted business owner. We also talk about scaling and some action steps you can take to move forward in your business.

Topics Discussed:

Why introverts make great online business owners

Things an introvert should consider before starting a business

Bringing in clients

Why serving your clients well is beneficial to yourself and your business

Networking as an introvert

Scaling your business

Challenges introverts can face

Resources Discussed:

James Wedmore

Rising Tide Society

Stand Out Coaching Academy

Action Steps:

If you're feeling excited about starting your business, pick one thing that's fun and easy and get started

Reach out to people who inspire you

Have confidence in yourself

Connect with Lindsay:

Lindsay Maloney is a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity. She believes that you should always choose to use your intuition to guide you as you grow your business. With her step by step, intuitive, and creative guidance you'll feel inspired to take her tips into action, push your business forward, and work with your dream clients. Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating. She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast.

Website

Podcast

Facebook group

Instagram

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Free Website & SEO Resources
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🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

110 | The Secret to Finding Amazing Clients (and What to do with the Ones Who Aren’t)

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 Oct 2019 08:00:00 GMT

My business looks very different now that I’m working with a baby at home with me. Most of my work is done during naptime and in a half hour increments when my little one is content to play on his own (always where I can see him). This shift has meant less time to send emails, scroll Facebook groups looking for clients, or brainstorm new marketing efforts. It’s also meant that I have to focus the time I do have on finding amazing clients and serving them really well.

Today I’m sharing how I’ve found my dreamiest clients, what it looks like to serve clients well with limited time, and how I deal with clients who turn out not to be so dreamy.

Topics Discussed:

Why it’s important to work with your dream clients, especially when you have limited time

How I’ve learned who my dream client is

Vetting potential clients before starting a project

Where I get most of my leads and how I turn them into clients

Helping your clients be dreamy

Serving well with limited time

Dealing with clients who turn out not to be so dreamy

Resources Discussed:

Dubsado

Action Steps:

Look back on your past clients and make a list of what your dreamiest clients had in common

Set up a vetting system for potential clients

Follow up with troublesome clients and give yourself permission to draw a hard line

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Free Website & SEO Resources
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Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

109 | Sales Page Design with Christi Cooper

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 26 Sep 2019 08:00:00 GMT

Today I’m talking about sales page design with Christi Cooper. This is a really fun episode because while we’ve covered service page design before, this is a whole different beast. We talk about the difference between a sales page and a services page and some of the technical aspect including how long your sales page should be. We also discuss where you can build your sales page and what should be included, and Christi gives some design tips for those of us who will be DIYing to start out.

Topics Discussed:

The difference between a sales page and a services page

How long your sales page should be

Different platforms where you can design and host your sales page

What should be included on a sales page

Why good design is so important

Working with a sales page designer

Tips for designing your own sales page

Common design mistakes

Resources Discussed:

Leadpages

ClickFunnels

Teachable

Thinkific

Kajabi

Action Steps:

Make sure you're hitting the key points in your copy

Assess your design

Make sure your call to action buttons stand out and are clear about the next steps

Connect with Christi:

Christi Cooper is the principal designer and creative strategist at Cooper & Heart Creative where she works with online educators and coaches to help them grow their businesses through beautiful, conversion-focused sales pages and websites that connect with their people in an impactful way.

Website

Instagram

Sales Page Assessment

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Connect with Samantha
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Free Website & SEO Resources
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🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

108 | Three Hard Truths That 7 Figure Influencers Aren't Telling You with Ellen McElveen

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 19 Sep 2019 08:00:00 GMT

Today I’m talking about three hard truths that 7 figure influencers aren’t telling you with Ellen McElveen. We dive into three different things that you might not know about the 7 figure businesses you’ve been looking up to online including why you might actually be more profitable than they are, why they probably don’t have it all figured out, and why a 7 figure launch might not be the thing you’re looking for. This episode is great because Ellen works with all kinds of businesses on the back end, so she knows what people are actually experiencing and the reality behind all of the awesome Instagram posts we see.

Topics Discussed:

Why we look up to 7 figure influencers

What having a 7 figure business means

Why your business might be more profitable

Even influencers don’t have it all figured out

Why a big launch might not bring the success you want

Where to start if you’ve never launched before

Working with an Operations and Efficiency expert

Resources Discussed:

Profit First by Mike Michalowicz

Asana

Pricing Your Services with Kristin Kaplan

Action Steps:

Build a solid foundation for your business by creating your mission, vision, and values

Know your financial goals

Stay focused on your business

Connect with Ellen:

Ellen helps entrepreneurs like you simplify your CEO life so that you reach your vision without the burnout. She does this through strategic mapping, accountability, + systems. She is an Operations & Efficiency Expert, and the Founder of One Less Thing Management. She has worked with businesses to improve their operations and map strategies for more than 10 years. She pulls from her experience working with Oracle, Cox Business, Geben Communications, Tamsen Webster, the YMCA, UNC-Chapel Hill, and more to deliver top-notch solutions to simplify and scale your business. She's on a mission to eradicate the outstanding number of failing businesses and does so with the One Less Thing Framework; which we'll talk more about in this episode. Ellen lives in Springfield, Missouri, with her husband, Scott, and son Gideon.

Website

Instagram

Facebook

Blog

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

107 | Product Photography with Crystal Hollman

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Sep 2019 08:00:00 GMT

Today I’m talking with Crystal Hollman about product photography. We talked about brand photography way back at the beginning of the show, but I wanted to cover products specifically for those of you who are makers. We chat about why it’s important to have branded images and how product photography is different than other types of photos. We talk about using the images you have effectively so you’re getting the most out of them, as well as some tips for taking your own product photos. Crystal also talks about working with a photographer and what you should look for to get the most out of your investment.

Topics Discussed:

Why it’s important to have branded photos

How product photography is different

Making the best use of the images you have

Using stock images alongside your custom photos

Tips for shooting your own products

The importance of creating the right type of images

What you can expect when working with a product photographer

Collaborating with your website designer and photographer

Resources Discussed:

Planoly

Action Steps:

Know what lighting is available in your home and see if you need to change anything to improve it

Make sure you can put your product in an environment that makes sense for your audience

Don’t forget to reflect light

If you’re looking to hire a product photographer, start researching styles that fit your brand

Connect with Crystal:

As a full time Brand and Commercial Photographer, Crystal serves the business community exclusively through styled imagery meant to boost sales, attract your ideal audience and show off all your hard work. In her 5 years of business as a Photographer she has launched a course, held 4 workshops and supported many events across the local and online community to help educate and support other ladies in business.

Website

Instagram

Facebook

Pinterest

Flatlay Course

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

106 | Growing from a Local Community to Communities Around the World with Violette de Ayala

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Sep 2019 08:00:00 GMT

Today I am talking about growing from a local community to communities around the world with Violette de Ayala. She goes into a ton of really good topics and is very encouraging talking about her journey from working in corporate to building the FemCity community and growing it worldwide. We talk about the struggles that come along with building something from the ground up with limited funding and where she is now in her business with her team and the growth of her community. We also talk about what people can do if they’re struggling to love their work and how they can evaluate their businesses. One of the big focuses of FemCity is making sure that they are in service to others, which fits right in with this podcast, so I was very excited to bring it to you today.

Topics Discussed:

How FemCity came to be and how it’s grown

Expanding the community to be worldwide

Starting a business with limited funding

The importance of taking intentional pauses in business

Struggles that come with scaling

Developing a team

Evaluating where you are in business

The importance of serving those around you

Resources Discussed:

Upwork

Fiverr

Action Steps:

Reconnect or reconfirm the love and passion for the work you're doing now

See how you can be more of service to those around you

Review how you're doing in business and say three kind things about yourself

Connect with Violette:

Violette is a Cuban-American serial and social entrepreneur, Founder of FemCity®, and virtual mentor to over 20,000 women.

Website

Instagram

Facebook

Twitter

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

105 | What Coming Back from Maternity Leave is Really Like

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 29 Aug 2019 08:00:00 GMT

Today is my first solo episode since returning from my maternity leave in June and I’m sharing what that return to work has really looked like. I’m going to share what my maternity leave plan looked like, give a quick recap of my birth story, and share what I did while on leave. Then I’m going to talk about the transition back into work and how my expectations did and didn’t meet reality. I’m also chatting about what my schedule looks like now and some things I wish I has known when planning and coming back after maternity leave.

Topics Discussed:

My original maternity leave plan

A quick recap of my birth story

What I did while on maternity leave

Transitioning back into work

The expectations I had and the reality behind the business

What my schedule looks like now

Things I wish I’d known

Resources Discussed:

My Maternity Leave Plan

Action Steps:

If you’re planning an extended leave check out my maternity leave plan and the resources I used

If you’re on leave right now, enjoy your time!

If you’re coming back from an extended leave, take it slow and don’t overcommit to clients or other work

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

104 | The Importance of Rest as an Entrepreneur with Danielle Roberts

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Aug 2019 08:00:00 GMT

Today I’m talking about the importance of rest as an entrepreneur with Danielle Roberts. We talk about why rest is important and different ways that you can make it a priority and what you should do when thinking about rest. We also talk about rest from a Christian perspective and why that looks a little different. Danielle shares how she schedules her week to make sure her priorities and values are being met and we talk about creating margin for intentional rest in our lives.

Topics Discussed:

The importance of resting and it’s benefits

What counts as rest and what isn’t really restful

Rest as a Christian

Creating margin for intentional rest

How Danielle schedules her week to incorporate rest

Setting boundaries in your business to allow for rest

Setting your priorities and values

Resources Discussed:

Natalie Franke

Every Good Endeavor by Timothy Keller

Do More Better by Tim Challies

Danielle’s Values Workbook

Eyeshadow from Young Living

Action Steps:

Take time to check in with yourself to see if you know your priorities and values

Share your priorities with your friends and family to hold you accountable

Schedule rest on your calendar

Connect with Danielle:

Danielle Roberts is a Certified Life Coach for Christian business owners, Author of the devotional for business owners called Created for This, Essential Oils Educator and Podcaster. She's from Wisconsin, where she lives with her husband, Lucas and their four beautiful kids. Her favorite things are Caribou Coffee, dates with her husband, and encouraging others.

Website

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

103 | Creating an Overwhelm-Smashing Marketing Plan with Heidi Thompson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Aug 2019 08:00:00 GMT

Today I’m talking about creating an overwhelm-smashing marketing plan with Heidi Thompson. We dive into the specifics of what a marketing plan is and the five pieces you need to include to have a successful marketing plan. Heidi goes into detail about all five of those pieces so you know who to talk to, what you should be saying, and how you can evaluate whether your marketing is working. This is a great episode if marketing seems overwhelming to you because she breaks it down into really easy steps for any type of business.

Topics Discussed:

What a marketing plan is and why you need one

The 5 parts of any marketing plan

Setting goals for your marketing

Researching your ideal clients and what makes you different

Solidifying your messaging

Where you should be marketing and what you should say

Evaluating your marketing plan to make sure it’s working

Marketing with paid ads

Resources Discussed:

Clone Your Best Clients

Free Webinar

Action Steps:

Get solid on who your ideal client is

Evaluate what you're currently doing and whether it's working

Schedule weekly and monthly check-ins with yourself

Connect with Heidi:

Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where she specializes in business and marketing strategy for wedding professionals. She helps wedding professionals grow their businesses and reach their goals without going crazy in the process. Her business & marketing expertise has been featured on several wedding and business outlets including The Huffington Post, Social Media Examiner, Wedding Business Magazine, Sprouting Photographer, Photo Biz Xposed, Honeybook, WeddingWire World & she’s an advisory board member for the UK Academy Of Wedding & Event Planning.

Website

Webinar

Podcast

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

102 | Making SEO Easy with Meg Pilla Clarke

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Aug 2019 08:00:00 GMT

Today I’m talking about making SEO easy with Meg Clarke. We have a fantastic discussion about SEO and the things you can do on your website to improve your ranking with Google. She gets into the details of meta-data, content, and all the pieces of SEO. We talk about analytics and the most important thing to consider when working on SEO. She also tells us a little bit about hiring an SEO expert, if that’s where you’re at in your business.

Topics Discussed:

What SEO is and why it’s important for creative entrepreneurs

How you can evaluate your own website

Writing content that helps your Google ranking and serves your audience

Keywords and why they’re less important than they used to be

The importance of your website speed

Meta-data and image alt tags

The most important thing to focus on when improving your SEO

What analytics you should be focusing on and how you can use that data

The difference between website platforms

Hiring an SEO expert

Resources Discussed:

Free SEO Audit

Google Insights

WP-Optimize

Google Analytics

Action Steps:

Look at your content and see if anything needs to be updated

Link connected posts together

Look at Google Analytics and see where people are coming from, how long they are on your website, and how many pages they're looking at

Connect with Meg:

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. When she is not learning the ins and outs of the latest algorithm update, Meg enjoys playing with her three boys, husband and golden doodle-- and company mascot, named Vader.

Website

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

101| Creating a Planner & Launching a Product on Indiegogo

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Aug 2019 08:00:00 GMT

Today I’m talking with Yvonne Heimann about launching a product on Indiegogo. She is really honest about getting started in the planner industry and what that was like, talking through the manufacturing and production process, and discussing marketing her product launch. We talk about launching not going as planned, but making adjustments as you go.

This is my first episode back from maternity leave, so I’m really excited to jump back into this season and bring you all new guests and topics!

Topics Discussed:

The design of the Bulletproof Business Planner and how it came to be

Breaking into a new industry

The manufacturing and production process and its challenges

Making changes to your product based on customer feedback

Why it’s important to know your target market

How Yvonne is helping her customers get the most out of their planners

Marketing for a product launch and using Indiegogo

Making adjustments to a plan based on how a launch is going

Resources Discussed:

Alibaba

Copper Bottom Design

The Digital Gal

Indiegogo

Kickstarter

Action Steps:

Network within the industry you want to be in

Just start somewhere

Find people around you to encourage you

Connect with Yvonne:

As a web designer and business efficiency coach who runs multiple businesses, Yvonne has over 10 years of experience organizing, strengthening, and streamlining businesses into profitability and success. She was born and raised in Germany where she caught the entrepreneurial bug early on, working in her parents’ business and owning her own pub by the tender age of 22. Yvonne left the safety net and security she had in Germany to pursue her own dreams. Since moving to the US in 2007, Yvonne’s goal has been to help empower entrepreneurs so they can successfully run a sustainable business while also enjoying life. Her own life-changing challenge came in 2014 when she lost her husband to cancer. Yvonne was determined to resume her passion for building “bulletproof businesses” that can withstand anything.

Website

Bulletproof Business Planner Indiegogo Campaign

Facebook

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Pricing Your Services for Your Profitability and Your Dream Clients with Kristin Kaplan

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 25 Jul 2019 08:00:00 GMT

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your business, including why you need to stop depending on what others are doing for pricing and start figuring out your numbers.

We talk about knowing your numbers and why that’s so important, as well as pricing based on the value you bring to your clients instead of just what it is you need to make or what the industry standards are.

I’m really excited for this episode because I think it’s something that so many of us creative entrepreneurs and small business owners struggle with, especially when it seems like we hear from a lot of people that our prices are so high.

As we get into this episode, I want to encourage you to get into your own numbers so that you know exactly how you should be pricing your services and figuring out what value you bring to your clients.

Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. She founded Stunning Events 10 years ago where she plans fresh, fun, wedding celebrations and manages all business operations. She also teaches, mentors, and coaches creative entrepreneurs to live a life of purpose by building a solid business foundation. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder, along with Ginny Krauss, of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives.

Topics Discussed:

How she started her first business and started working with wedding professionals and creative entrepreneurs

The biggest issue small business owners have with pricing

Creating a strategy behind your pricing

How to calculate your cost of doing business

Learning the value of your services or products

Transitioning from an hourly mindset to value-based pricing

Pricing for the clients you want to work with

Packages vs. hourly rates

Explaining your pricing to potential clients

Why you should get paid, even when you’re just starting out

Planning for growth in the future

How to raise your prices

Resources Discussed:

The Pricing Workbook

Asana

The Wedding Business Bosses

Connect with Kristin:

Website

Instagram

Facebook

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Weatherproofing Your Business with Amy Braswell

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 18 Jul 2019 08:00:00 GMT

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether you’re preparing to take some time off or you’re growing and scaling as you create different sources of income.

A wanderer at heart, Amy at PaperFinch Design creates inspirational and geographic art and gift products in order to help people tell their story. She wants to help people illustrate and find the inspiration in their own journey – where they're going, where they've been, or their favorite life motto.

Topics Discussed:

How she got started in graphic design and why she embraces her way of designing

The importance of weatherproofing your business

Amy’s story behind her passion for helping entrepreneurs weatherproof

When you should start the process of weatherproofing

The importance of organizing and documenting everything in your business

How to set up your business to be handled by someone else

How you can start outsourcing in your business

Starting small by hiring someone who is an expert at something you don’t do well

How you can use content you’ve already created to make your business easier

How to overcome objections when it comes to outsourcing

Resources Discussed:

Blue Apron

The Pitch Podcast

These are Their Stories

Splendidly Curious

Wholesale 4 Creatives

Connect with Amy:

Website

Etsy

Instagram

Facebook

Twitter

Pinterest

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Website Redesign vs. a Refresh - Which Option is Best

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 11 Jul 2019 08:00:00 GMT

Today I’m talking about a website redesign versus a refresh or customization and which option is best for you.

Right now, as we go into 2018, a lot of us are looking at redesigning or updating our websites, refreshing what we have so that we can better speak to those dream clients and really start to grow our businesses and meet those big goals in the New Year.

For me, this included updating my website with my new signature process, The Strategic Website Design Roadmap, and I wanted to talk through a couple of the options that are included in order to help you figure out the best way to go about updating your website.

Topics Discussed:

The Strategic Website Design Roadmap process

What’s included in a Website Redesign

What’s included in a Website Customization

When you need a complete redesign

Examples of clients who designed their websites from beginning to end and why they chose that option

When you don’t need to redesign and should consider customization instead

Examples of customizations I’ve done for clients and why that option was best

How to prepare to update your website

Resources Discussed:

Episode 29 Creating Content for Your Website

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 04 Jul 2019 08:00:00 GMT

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In addition, we cover the ultimate purpose of your book is and how you can validate your topic before you get started. Jodi also talks about the importance of finding a topic that is going to bring your audience back to your services and how you can serve them well through the topic you choose and the book you write. She also talks a little bit about her own book and how she went through this process herself, as well as the reasons that you should consider self-publishing instead of going with traditional publishing.

Jodi Brandon has more than 20 years' experience in book publishing. After many years working at traditional publishing houses, Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Jodi's passion these days is working as a book editor and writing/publishing coach for creative entrepreneurs, bloggers, and small business owners who want to level up their business with a book.

Topics Discussed:

How she moved from working in traditional publishing to working one on one with small business owners and creative entrepreneurs

Why small business owners should write a book

How to find a topic for your book, including validating your idea before you start writing

Ways you can reuse the content you’ve already created

How she works with clients to help them publish a book

The difference between traditional and self- publishing

How to launch and market your book

How to get book readers back into your business and eventually hire you

Resources Discussed:

Amazon CreateSpace

Option B

Connect with Jodi:

Website

Facebook

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Managing Multiple Businesses without Complete Overwhelm with Krista Miller

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 Jun 2019 08:00:00 GMT

Today I’m talking with Krista Miller of Krista Rae all about managing multiple business without complete overwhelm. Even if you aren’t managing multiple businesses right now, this episode is still really relevant because we’re talking about practical steps you can take to avoid overwhelm in your business as you’re adding side projects or just juggling client and business work.

I’m excited about the way Krista runs her business and her willingness to share the systems she uses. She gives great advice on how we can run everything without spending 24/7 on our computer or in our business. She also talks about how you can break your tasks up to get everything done and gives her biggest tip for running multiple businesses without getting overwhelmed.

Krista is a WordPress developer, co-host of the Get Back To Design Podcast, and co-founder of Coded Creative Themes. She specializes in collaborating with passionate designers to craft strategic websites that directly support their clients' goals, while helping them ditch the tech and spend more time doing what they love - design.

Topics Discussed:

The businesses Krista runs and how each got started

How we can run our business and pursue other projects without working all the time

The systems Krista tried and what works best for her

Exactly how she organizes her week to allow for client work, business projects, and flexible time

How you can break down all your tasks so you can get it all done

Her biggest tip for running multiple businesses without getting overwhelmed

Resources Discussed:

Inito

Coded Creative Themes

Get Back to Design Podcast

Connect with Krista:

Website

Instagram

YouTube

Facebook Group

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Improving Your Website Today with 5 Easy Updates

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 20 Jun 2019 08:00:00 GMT

Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total redesign to start seeing more results from your website.

Take these updates and check out your own website. See if you can make some of these changes today to improve your design or if these are things you can put on your to-do list if you think they will take a little longer.

Topics Discussed:

The importance of having your email address on your website

Where to put your email address

What you need to include in your terms & conditions and privacy policy

Why you need return, refund, and warranty policies if you sell products or courses

Why these policies are important

How to update your portfolio to attract more of your dream clients

How to include images, testimonials, and client stories in your portfolio

Editing your content to keep your design simple

Why it’s important to guide visitors through your website

Adding calls to action to each page of your website

They types of calls to action you can use on each page

Why you need to map out your website like a journey

Resources Discussed:

Website Design Guide

Connect with Samantha:

Website

Instagram

Facebook

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Connecting to Your Clients through Brand Photography with Mallika Malhotra

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 13 Jun 2019 08:00:00 GMT

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients.

Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence.

Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Topics Discussed:

What brand photography is and how small businesses can use it

How you can get photos that will connect with your dream clients

Why knowing your brand story and why is so important

Telling your business’s story through photography

The importance of being true to yourself and not just following trends

The questions you should be asking a photographer before you work together

How to get comfortable in front of the camera

Where you can use your brand photos

When you should consider investing in a brand photoshoot

How to use stock photography with your branded images

Resources Discussed:

Delivering Happiness

Slack

The Brand Photography Playbook

Connect with Mallika:

Website

Instagram

Facebook

Email

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Building a Team that Supports Your Business Mission with Ashley Cox

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 06 Jun 2019 08:00:00 GMT

Today I am talking with Ashley Cox of sproutHR all about building a team that supports your business mission. We covered some great topics including how to hire for a small business, how to set up the hiring process including creating a really great job description, and how you can create an interview process that will help you find the right person for the job. We also talk a little bit about the difference between contractors and employees and how you might be able to hire an intern for your business.

Ashley has so much to share and we covered a lot of it today, so I’m really excited for this episode.

Ashley Cox is The HR Partner for Creatives at sproutHR, where she helps you hire, train, and lead your thriving team, all with confidence and heart. She loves to make the scary and overwhelming parts of hiring and leading a team simple, actionable and fun, so you can feel more at ease in your business and get the help you need!

Topics Discussed:

How Ashley moved from corporate HR to running her own business helping creative entrepreneurs

How she found a place where she could use her corporate experience and build a business she loves

How to create processes and systems to help your business grow

The importance of writing your processes down

How to create a job description that helps you hire the right person

Why you need to outline the interview process before you start accepting applications

The things you need to include in a job description

How to make sure that the person you’re hiring has the skills needed for the job

Why you should hire slowly to avoid hiring the wrong person

The difference between a contractor and employee

Why you can’t hire an unpaid intern

The importance of creating a culture for your business

Resources Discussed:

Ginny Kraus

Google Calendar

Connect with Ashley:

Website

Facebook

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Setting Goals and Planning Your Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 30 May 2019 08:00:00 GMT

Welcome to Episode 27 of Process to Profitability. This week’s episode is all about setting goals and planning your website before you design.

We’ve all heard about goal setting in our business and you may have tried to do some yourself, whether successfully or not, but when it comes to website design, many of us don’t consider setting goals for our site before we sit down and design. As I have been learning more and more about strategic website design and working with clients, I’ve learned that this is a really important first step to getting your website right the first time.

If your website isn’t working to help you meet your business goals, then it’s really not working for you.

Topics Discussed:

Why it’s important to set goals in your business for your website

How to set a goal for your website

Questions to ask when setting a goal for your website:

If your website could do just one thing, what would it be?

What steps do your dream clients need to take in order to take action?

Working backwards, what is first step someone should take on your website?

Questions to ask before starting to design:

Does your website focus on your core purpose?

Is the main goal of your website what you’re actually promoting?

Are you addressing your dream client?

Is everything on your website consistent?

How to reach your dream clients in the simplest way possible

Sharing your purpose through what you make most important

The importance of incorporating design for your dream clients and a style that fits you

The different types of goals you may choose for your website

Growing an email list

Sharing content and educating your audience

Booking consult calls with your dream clients

Selling a certain product or course

How knowing your goal will help you design your website to convert more

Creating a sitemap to help you make sure you have every page you need on your website

Planning your website functionality for what you need now and your big future goals

Why you need to focus on what you’re sharing the services you offer

Best practices for setting goals and planning your website design

Include two forms of contact

Use a professional email address

Have a goal for each page of your website and lead people to the next step with a call-to-action

Keep the focus of your About page on your dream clients

Have one idea or message on each page

Automate as much as possible

Define your success metrics

Why keeping your website as easy to use as possible will serve your audience better

Resources Discussed:

Interview with Maria Carras

My Toolbox

Get Legit Guide

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Creating Contracts that Protect You and Your Client with Autumn Witt Boyd

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 23 May 2019 08:00:00 GMT

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some tips for creating contracts that protect you and your business while still making sure that your clients get the best deal possible. The goal of your contract is that you can both be confident that you would be protected if something were to happen and how that makes it so much easier to work while knowing you have a contract to back you up.

Autumn Witt Boyd is an experienced lawyer who helps high-achieving and ambitious business owners reach their big goals, faster and smarter. Autumn guides creative entrepreneurs with big dreams as they grow from one-person-shows to bigger deals and collaborations. She has special expertise in copyright and trademark issues.

Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water. She lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

Topics Discussed:

Why a contract is the most important legal protection for your business

Why your contract should protect both you and your client

Your first contract should be a client agreement

How you can create a basic contract yourself starting out and why you should

The most important things to have in your contract with a client

Why your contracts should be strict upfront to allow you room to make decisions based on circumstances in the future

What to do if someone wants you to sign their contract

How to create a contract that protects you and your client

Use your previous experience to create a contract that serves your business based on the issues you’ve had in the past

How to communicate the benefits of a contract to your clients

Why a contract gives you freedom to do your best work

Other contracts you may need in your business

The steps to take if you need to enforce a contract

Resources Discussed:

Being Boss Podcast

Contract Templates

Tara Gentile

The Magicians

Being Boss Clubhouse

Connect with Autumn:

Website

Facebook

Facebook Live Videos

Legal Road Map Podcast

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Quarterly Website Maintenance

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 16 May 2019 08:00:00 GMT

I can’t believe we are already at 25 episodes into this show, and I’m so excited that you’ve been with me along this entire journey. Today I want to talk about something that is going to be really important as we come up on the end of the year – quarterly website maintenance.

Some of these things you may have been doing all along and this hopefully won’t take you tons of time, but I think that they are really important to remind you to do at least every quarter. You may find that you need to do some of these items daily, weekly, or monthly depending on your business and website, but you should be going through this list every quarter to get into your business and know what’s going on behind the scenes without feeling overwhelmed by another item on your to-do list.

You can download a checklist of these items at www.lemonandthesea.com/episode25.
---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Starting Your Own Mastermind with Nevica Vazquez

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 09 May 2019 08:00:00 GMT

Today I'm talking with Nevica Vazquez all about starting your own mstermind and how her mastermind helped her take her business to the next level. She gives a lot of great tips and really practical information that you can use when you want to start your own mastermind instead of waiting to be invited to someone else's.

You will learn exactly how to start a mastermind that will fit your business and the vision you have and help you put together a group of people who will help you uplevel your business, support you, and give you honest feedback.

We also talk about the best method for hosting a mastermind and how you can keep it on track instead of worrying that everything is going to fall apart because there is no focus.

Nevica Vazquez is a Business Strategist to digital bosses who want to scale their online biz. The bosses she works with are past the beginner stage of their business and ready to assess and strategize their plan for new growth. Together, her and her clients create the online biz + marketing plan they need to get to the next level of their business. In addition to serving her clients, every week Nevica hosts the Digital Boss Roundtable a roundtable webinar show where experienced biz owners meet to have productive conversations on up-leveling their digital businesses. Check out new and past roundtable episodes here.

Topics Discussed:
How Nevica got started in business
How your dream client evolves over time
What a mastermind is
How being a part of a mastermind can benefit your business
How to find mastermind members who are a good fit
How to structure your mastermind
How to keep your mastermind on track
Why you need to have rules going in and how to enforce them
Why you don't have to be the leader of your mastermind

Resources Discussed:
Tara Gentile's Quiet Power Strategy [http://quietpowerstrategy.com/]
Heather Crabtree The Savvy Community [http://thesavvycommunity.com/]
Ashlyn Carter [http://ashlynwrites.com/]
Find & Start Your Mastermind Group [https://nevicavazquez.clickfunnels.com/optin]

Connect with Nevica:
Website [http://nevicavazquez.com/]
Instagram [https://www.instagram.com/nevicavazquez/]
The Digital Boss Roundtable [http://nevicavazquez.com/roundtable/]
---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Is Your Website Working for You? Creating a Strategic Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 02 May 2019 08:00:00 GMT

Today is the second episode all about website design and I am going to be talking about how you can evaluate if your website is working for you. If you haven’t listened to the first episode, I recommend you listen to episode 13.

This episode is useful whether you’re DIYing your website, getting by until you can hire a designer, or if you’re working with a designer now so that you know what to look for and ask for in a strategic website design project. Because that’s what I’m all about – using strategy in your website design so that it doesn’t’ just look good, but it also functions well and helps you grow your business.

I’m going to cover a couple of techniques for evaluating if your website is working for you and I’ve also got a checklist you can download at www.lemonandthesea.com/15download.

Topics Discussed:

The importance of having a strategy behind your website design

Why you need to test and change your design

Creating simple, easy to use navigation and what you should include

Why using website standards can help your design

Why your content is important to your website visitor’s experience

Things to check to make sure your content is working for you

The importance of having a call-to-action on each page

Creating a contact form that makes it easy for people to use

How the design of your website can support your main purpose

Why knowing your audience is important for your website

The tools I use with clients to test my website designs

The importance of testing and changing your design

My #1 recommendation for creating a strategic website

How strategic design serves your clients and customers

Resources Discussed:

Strategic Website Design Checklist

Don’t Make Me Think by Steve Krug

Google Keyword Planner

Squarespace SEO Tricks You Should be Using

Google Analytics

Page Analytics (by Google) Chrome Extension

CrazyEgg Heatmapping

5 Website Updates to Get Legit Guide

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Using Customer Feedback in Product Design with Ashley Staum

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 25 Apr 2019 08:00:00 GMT

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well.

Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was so excited to bring her on the show to talk about how she grew her company and how she uses customer feedback to help her design better products while still maintaining the vision she has for her business.

Ashley Staum is owner of She Plans, a little planner company that sells planners, notebooks and printable planners. She is a self-taught designer with a degree in Marketing and an MBA from Virginia Tech. Her products are created with simplicity in mind, in both design and functionality, to allow you to create the space to let life happen - because life doesn't happen on the page. As the daughter of a Navy man, Ashley lived in six homes as a child and is on her sixth home since getting married in 2004. She currently lives just north of Houston, Texas along with her husband and four young girls.

Topics Discussed:

How Ashley got started designing planners for herself and turned it into a business

Why she still creates printables along with her line of bound planners

Her transition from Etsy to having her own brand

Why Ashley loves getting customer feedback and how it’s improved her business

The four ways she receives feedback and how she uses it to make changes in her business

How Ashley avoids the temptation to stray for her signature style

Why she thinks of her customers as part of her business

Why sometimes less is more in product design

Why she doesn’t feel like other planner companies are competition

How starting small and not looking at the competition is beneficial

Her upcoming Fall launch

Connect with Ashley:

Website

Etsy

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | Getting Started with Wholesale with Carolyn Keating

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 18 Apr 2019 08:00:00 GMT

Today I’m talking with Carolyn Keating of Wholesale 4 Creatives all about getting started with wholesale. Carolyn has a 10 year background in wholesale for other businesses and she has translated that into helping small creative businesses get into retail stores and get their products seen by bigger businesses.

Today we’re covering a lot of information that is mostly aimed at product-based business, but there are some great tips for cultivating relationships and figuring out pricing information if you’re a service-based business.

Some of the topics we cover are what wholesale is and why it’s beneficial, how you can price your products for profitability in the wholesale space, and how you can connect with people in stores and build relationships so you can be seen and stay top of mind whenever they are placing new orders. We also cover a few of the ways that customer service changes when you are working in the wholesale space.

Carolyn Keating is the owner of Wholesale for Creatives, a resource for product based businesses looking to develop their wholesale and retail strategy. Prior to launching her business, Carolyn spent a decade in sales with a NYC-based women's accessories company where she developed and sold products to retail chains throughout the country. Her mission is to educate small businesses about the industry’s best practices so they can successfully compete in the marketplace and avoid making costly mistakes.

Topics Discussed:

What wholesale is and how it can benefit your business

Balancing wholesale products and selling on your own platform

Pricing for profit in the wholesale space

How to reach out to stores when you’re ready to start selling your products wholesale

Creating and building relationships with local businesses and buyers

How pitching a store is similar to pitching a blog post or podcast

The steps that happen when you’re products have been accepted into a store

How customer service changes when selling to a buyer instead of direct to the customer

The importance of dealing with issues quickly and well

How to stay top-of-mind (in a good way)

What you need to have in place before considering wholesale

The importance of having multiple products and manufacturers you trust

Why you need to evaluate if wholesale is right for you and do it yourself before you hire a team

Resources Discussed:

The Savvy Community

Plan to Eat

Connect with Carolyn:

Website

The Wholesale Collective

Instagram

Facebook

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Re-Release | How a Website Designer Can Save You Time and Money

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 11 Apr 2019 08:00:00 GMT

Today is a continuation of my website design series and I’m going to be talking about how a website designer can save you time and money. I’m going to go into some really important things to think about when you are considering whether you want to DIY your website or hire someone to help you with the design and development in order to save you time and ultimately save you money so you can spend more time working with your clients and growing your business.

Topics Discussed:

Why you can’t do everything in your business as it grows

The ultimate goal of running your business and why hiring can help you get there

How a website designer can uses your vision and needs to design your website right the first time

Why a designer can save you money with their resources and knowledge

The back-end things that a designer should put in place that you can grow down the road

The importance of having a designer support you before, during, and after your website launch

The steps a website designer will follow to design a website that meets your goals

How a website designer can save you time by managing your project and keeping everything on track

Why having a designer who is familiar with your design and platform helps you post-launch

Resources Discussed:

Squarespace

MailChimp

ConvertKit

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

100 | That’s a Wrap! Reviewing Season 1 of Process to Profitability

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 04 Apr 2019 08:00:00 GMT

Topics Discussed:

Building excitement for your website launch

Finding cheerleaders to help promote your new design

Finalizing the design of your website

Why you need to test your website before launch and what to look at

Preparing for your website launch

What you should do after your website launches

Action Steps:

Make a list of potential cheerleaders

Create graphics to share when you launch your website

Collect information about your current domain and host, including username and password, so it’s in one place.

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

99 | Running a Business as a Side-Hustle with Shannon Mattern

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 28 Mar 2019 08:00:00 GMT

Today I’m talking about running a business as a side-hustle with Shannon Mattern. We chat about a lot of topics, including how she got started with her business and the transition she made to running it full time. We also talk about how you can run your business as a side-hustle in a way that benefits your business and the difference between that and running a full-time business. Shannon shares about creating a strategic plan when you’re running a side-hustle and some tips for balancing a full-time job, running a business, and self-care, as well as how you can transition to a full-time gig and the things that you need to do to prepare.

Shannon Mattern shows side hustlers, bloggers, entrepreneurs and freelancers how to build a website, grow an audience via online marketing and turn their expertise into income. You can think of Shannon as your WordPress BFF! Through her signature course, the 5 Day Website Challenge, she has empowered over 6,600 people to DIY their website with WordPress. Shannon’s mission is to empower those who want the freedom, flexibility and financial independence that an online business can provide by removing the tech barriers holding them back! In January of 2018, Shannon transitioned from side-hustler to self-employed. She shares her journey, strategies and tactics via her podcast, Pep Talks for Side Hustlers at www.peptalksforsidehustlers.com/itunes (or wherever you listen to podcasts).

Topics Discussed:

How running a business as a side-hustle is different from doing it full-time

The benefits of a side-hustle

Talking to clients about your side-hustle and setting boundaries

Creating a strategic plan for growing your business

Tips for self-care while working a full-time job and running a side-hustle

How you can prepare to transition your side-hustle to full time

Shannon’s words of encouragement to side-hustlers who can’t leave their day job

Resources Discussed:

Pat Flynn’s Smart Passive Income Podcast

Rocket Book

Action Steps:

Figuring out your magic number - what do you want to make a month/a year from your business

If you don't love your day job, journal your 10 likes and 10 gratitude’s about your job every morning

Figure out how you can be more creative with your schedule to have time to grow your business

Connect with Shannon:

Website

5 Day Website Challenge

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

98 | Hosting a Podcast that Supports Your Business

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 21 Mar 2019 08:00:00 GMT

Today I’m talking about hosting a podcast that supports your business. As I approach 100 episodes of Process to Profitability, I’ve talked to a lot of people about why I started a podcast and how I run it while still maintaining my service-based business. Podcasting has become the main way I create content to support my business, so today I’m sharing how I got started, how my podcast grew, and what you should consider if you want to start a podcast of your own.

Topics Discussed:

My podcast journey

Balancing podcasting and business

How I find guests for the show

Why I record solo episodes

Tools I use for my podcast

My step-by-step podcast process

Resources I recommend if you’re considering starting a podcast

Resources Discussed:

Zoom for recording

Blue Yeti microphone

Adobe Audition for editing (others use Garage Band)

Audio Jungle for music

Libsyn for hosting

ID3 Editor for tagging finished files

Profitable Podcast Plan from Kinsey Roberts

Rachael Jamison, my podcast editor

Action Steps:

Apply to be a guest on another podcast to see if you like the medium

Brainstorm ideas for your podcast that support your business and stand out

Research starting a podcast to make sure you have everything in place before you jump in

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

97 | Partnering with an OBM or Team with Brooke Jackson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 14 Mar 2019 08:00:00 GMT

Today I’m talking about partnering with an OBM or team with Brooke Jackson. Brooke starts by explaining what an Online Business Manager does and how they work with business owners. We discuss the types of tasks an OBM can do and what they won’t do in your business. We then talk about building a team, with or without an OBM to help, including choosing the right people to hire, on-boarding new team members, and managing your team.

Brooke Jackson is an Online Business Manager (OBM) for female entrepreneurs who are ready to take their business to the next level. She genuinely helps female online-business owners by taking over almost all of their current operations, business systems, team leading, planning & timelines, launches, and project management. Brooke has a passion and love for animals, worldly cultures, and online business.

Topics Discussed:

What an OBM does and how she can work with a business owner

The main types of tasks that an OBM can do for a business

How to partner with an OBM

What an OBM won’t do in your business

Tips for business owners who need to build a team, but can’t afford an OBM

Choosing the right type of person to hire first in your business

On-boarding new team members

Managing your team, whether or not you have an OBM to help

When you should start thinking about hiring an OBM for your business

Resources Discussed:

Asana

Teamwork

Trello

Basecamp

Tina Forsyth

Rocket Fuel

Myers-Briggs Test

Slack

Flock

Voxer

Loom

LastPass

Clockwork

Airtable

Zapier

Action Steps:

Start breaking down everything you do in your business and organize into daily, bi-daily, weekly, bi-weekly, monthly, quarterly.

Start documenting those processes! Break out anywhere you want to record them and write out the steps you take to perform actions along with guidelines & loom videos if needed

Start assessing yourself as a leader. Get to know yourself and your working style.

Connect with Brooke:

Website

Facebook

LinkedIn

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

96 | What’s Included with Your Website Design

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Mar 2019 09:00:00 GMT

Today I’m talking about what’s included with your website design when you work with Lemon and the Sea. One of the most frequently asked questions I get as a designer is “is this thing included in your quote?” so today I’m taking some time to lay out what I include with every website design and to talk about why it’s important to ask these types of questions when you choose a website designer.

Topics Discussed:

Why is it important to know what’s included when you work with a website designer?

What I include for website strategy clients

What I include for website customization clients – depends on the type of project we’re doing, but these are always included for no extra charge

Why I think it’s important to include these pieces

Resources Discussed:

Why You Need to Specialize (or why I’m not a copywriter, SEO strategist, or brand designer)

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

95 | Managing Entrepreneurial Anxiety with Wendy Breakstone

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 28 Feb 2019 09:00:00 GMT

Today I’m talking about managing entrepreneurial anxiety with Wendy Breakstone. We have a great conversation for you to listen in on today talking about why entrepreneurs tend to struggle with anxiety, how we can set and achieve goals in our businesses and some recommendations for future planning. Wendy also talks about systems that we need to set up in our businesses that are fairly simple to help you get started and feel confident when you’re showing up in your business and for your clients.

Wendy Breakstone is a Business Success Coach with more than 18 years of experience working with entrepreneurs and small businesses on their marketing, online presence, and foundational business systems. She got her own entrepreneurial start helping independent retail owners take control of their bookkeeping and business systems and soon transitioned to helping clients build and integrate e-commerce into their marketing and brand strategy. Today Wendy follows her passion for coaching entrepreneurs that struggle with business anxiety, overwhelm and frustration. She helps them take control and feel more confident by creating simple systems and strategies for long-term success. Wendy believes that when you simplify, success follows.

Topics Discussed:

Some reasons why entrepreneurs tend to struggle with anxiety

How to set and achieve goals when anxiety gets in the way

Wendy’s recommendations for choosing what to focus on when planning for the future

The systems you should set up to help your business grow without getting overwhelmed

Why the world needs you to show up in your business, even you’re worried

Resources Discussed:

Seven Reasons Entrepreneurs are Particularly Vulnerable to Mental Health Challenges by Megan Bruneau

Plan for Success Workbook

Acuity

Evernote

Google Docs

Dubsado

PayPal

Freshbooks

Quickbooks

Action Steps:

When setting big goals, do Wendy’s visualization experience

Set a single daily action

Write a list of to-do’s for the day each morning

Connect with Wendy:

Website

Plan for Success Workbook

Facebook

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

94 | Choosing What to Invest In

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 21 Feb 2019 09:00:00 GMT

Today I’m talking about choosing what to invest in for your business. As your business grows, or even when you’re just starting, there are going to be some things you want to really invest in – coaching, professional design or copywriting, events – that aren’t an everyday expense. As the business owner, it’s up to you to decide what you should be investing in and how your money can best be used to support your business as it grows.

Topics Discussed:

Why investing in your business is important

My philosophy on business investments and why I won’t go into debt

The types of things you can invest in

Working with a coach

Group masterminds

Events

Software purchases

Hiring a designer, copywriter, photographer

Hiring employees

When you should start investing in your business

Action Steps:

Research purchases or events you would like to invest in.

Make a plan to start saving for these items.

Sign up to get notified of deals and tickets.

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

93 | Customer Service is Queen with Catherine Hildner

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 14 Feb 2019 09:00:00 GMT

Today I’m talking about how customer service is queen with Catherine Hildner. We have a great conversation about why customer service is important, what it looks like in our businesses, and how we can set everything up to be really customer focused. Catherine talks about her experience with both good and bad clients and how she has evolved her customer service over time. We also talk about how you create a one-of-a-kind experience without spending a lot of money. I suggest you go check out the Customer Service 101 Hack Sheet she references at the end of the episode – there will be a link to that in the show notes.

Catherine Hildner is the creator, designer and heart and soul behind Kitty Meow: A Creative Boutique. At Kitty Meow you can shop beautifully designed paper goodies based on your mood, witty or sweet. Whether you're looking for something witty and even a little rude, or prefer sweet sentiments, she's got you. Catherine is also a wife, mother, anchor-loving philanthropist, and Customer Service Queen.

Topics Discussed:

The most important parts of having good customer service

How you can set up your business to serve your customers well

Owning up to your mistakes and celebrating your wins

Saying no to potential clients who aren’t a good fit

Breaking up with a bad client

How you can create a one-of-a-kind experience without spending a lot of money

Customer service when you have employees or contractors working for your business

Action Steps:

Create a set of systems and processes for on-boarding customers

Find thoughtful details to include in your customer service

Own up to your mistakes with your customers

Connect with Catherine:

Website

Blog

Customer Service 101 Hack Sheet

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

92 | My Maternity Leave Plan

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Feb 2019 09:00:00 GMT

Today I’m talking about my maternity leave plans. If you’ve been following along on social media or to some of the latest podcast episodes, you’ll know that my husband and I are expecting our first child at the beginning of April and I am planning on taking a maternity leave starting the last week of March, which means that I have been doing a lot of preparation over the last few months. Today I’m going to dive into what my maternity leave is going to look like, how I’ve been preparing, and the resources that I’ve used in case you want to plan your own maternity leave or long-term leave from your own business.

Topics Discussed:

How I planned for my maternity leave in each trimester

Resources I looked at as I planned an extended leave

What my maternity leave plans are

How I’m outsourcing, delegating, and letting things go as I prepare to go on leave

Resources Discussed:

Preparing for Maternity Leave when You Run Your Own Business from Kat Schmoyer

An Inside Look at How I’m Preparing for Maternity Leave from Elle & Co.

Planning for Extended Time Off from Nancy Ray Photography

How I Prepared for My Maternity Leave from Rhiannon Bosse

Process to Profitability Episode 87 Planning for Maternity Leave with Arianna Taboada

How I’m Preparing for Maternity Leave from Ashlyn Writes

How to Plan a Maternity Leave (or Vacation) as an Entrepreneur from Jenna Kutcher

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

91 | Accounting, Bookkeeping, and Client Appreciation with Nadia Anderson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 31 Jan 2019 09:00:00 GMT

Today I’m talking about accounting, bookkeeping, and client appreciation with Nadia Anderson. We cover a lot of topics in this show including the differences between accounting, bookkeeping, and financial planning, and the types of systems you should have in place as a business owner for your finances. We also talk about getting ready for tax season with quarterly taxes and deductions and how all of that works. Then we talk about client appreciation and how Nadia has used that to build both of her businesses and really create relationships that are ongoing so that she can continue to work with clients, vendors, and team members that she loves.

Nadia Anderson is the owner of Virginia Grace, an event management company that creates stress-free celebration memories for its clients. She is a certified public accountant (CPA) and a chartered global management accountant (CGMA) with twenty years’ experience. In her accounting practice, she supports creative business owners and nonprofit organizations with her unique blend of creativity and business aptitude and experience. She enjoys sharing information and giving practical advice for entrepreneurs to be successful. Follow her on Instagram and Facebook @NadiatheCPA and @vagraceevents.

Topics Discussed:

Staying on top of your finances so you aren’t rushing to prepare for tax season

The difference between accounting, bookkeeping, and financial planning

Building a dream team and who should be on it

The types of systems business owners should have in place for bookkeeping and taxes

What quarterly taxes are and how they might benefit your business

Business deductions including meals and clothing

How client appreciation benefits business owners

Building referrals through showing appreciation to both clients and vendors

How Nadia shows appreciation to her clients before, during, and after working together

Resources Discussed:

Quickbooks

IRS Publication 535

Top Five Deductions You May be Missing

Essentialism by Greg McKeown

Action Steps:

Build your dream team of an accountant, financial advisor, lawyer, insurance agent, and banker

Set aside time every month (or more often) to look at your finances

Consider ways you can show more appreciation to your clients and team members

Connect with Nadia:

Nadia Anderson, CPA website

Virginia Grace website

Nadia Anderson, CPA Instagram

Virginia Grace Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

90 | Outsourcing in Small Ways

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 Jan 2019 09:00:00 GMT

While we’ve talked about outsourcing and hiring in the past, I wanted to give my insight into why outsourcing in small ways can be beneficial to your business. As a business owner, I know that it can be intimidating to think about hiring someone full time or handing over a lot of work to a virtual assistant or other contractors. While that may work for some businesses, and is very beneficial as you grow, starting small can ease your workload and help you better serve your clients right where you are now.

Topics Discussed:

Why you should start small when choosing to outsource

Figuring out what to outsource in your business

Finding people or programs that you trust

Working with someone to make sure everything is running smoothly

How I started outsourcing at Lemon and the Sea

Action Steps:

Make a list of tasks you would like to get off your plate

Create a detailed description of the work you’re looking to outsource

Ask your friends or trusted Facebook groups for references of people who may be able to help

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

89 | Creating Your Email Welcome Sequence with Sarah Anderson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 Jan 2019 09:00:00 GMT

Today I’m talking with Sarah Anderson about creating a welcome sequence for your email list. We go into a lot of detail in this episode about why you need a welcome sequence, what you can include, how you can set it all up, and really making sure that this is another way that you’re serving your audience by giving them as much value as you can.

Sarah Anderson is a copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales.

Topics Discussed:

Why you need a welcome sequence for your email list

Setting a goal for your welcome sequence

The types of emails to include and how often you should be emailing

Selling in a welcome sequence without feeling pushy

Common objections business owners have to creating welcome sequences

Setting up your email list so that everyone gets the right emails at the right time

Where subscribers should go after they’ve completed your welcome sequence

Resources Discussed:

Ash Ambridge with The Middle Finger Project

Loom

ConvertKit

ConvertKit tutorial to creating segments

MailChimp tutorial to creating segments

ActiveCampaign tutorial to creating segments

Action Steps:

Decide on a goal for your welcome sequence

Start to plan the purpose for each email in the sequence

Schedule a time to write your emails with a deadline

Connect with Sarah:

Website

Instagram

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

88 | 5 Ways to Give Back in Your Business

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 Jan 2019 09:00:00 GMT

Today I’m talking about 5 ways to give back in your business. The holiday season just wrapped up here in the United States and for many of us, the start of the New Year also means thinking about how we can do more with our businesses moving forward. If you’re like me, you want to do more than just serve your clients and market on social media – you want to make a difference year-round in bigger ways. If you aren’t sure where to start when it comes to making giving a part of your business model, I have 5 ideas for you.

Topics Discussed:

Giving to a cause

Volunteering for local organizations

How you can use your influence as a business owner to inspire others

Why you should consider offering a scholarship to your program or service

Donating your skills as a business owner to those in need

Making sure you’re giving back the right way

How Lemon and the Sea makes giving a part of our business model

Action Steps:

Brainstorm ways you would like to give back in your business

Research organizations that support causes you’re passionate about

Set aside a small amount of time or money to donate over the next month

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

87 | Planning for Maternity Leave with Arianna Taboada

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 Jan 2019 09:00:00 GMT

Today I’m talking about planning for maternity leave with Arianna Taboada. We cover a ton of information specifically for expecting entrepreneurs, but even if you are looking at planning for the future and taking a leave in your business, this is a really helpful episode. We talk about how a baby is going to affect your business and Arianna’s tips for babyproofing while you’re still in the planning stages. She also gives us tips on changes we can make to our website and how we can let our current clients know what our plans are in advance so everyone is prepared for what’s to come. She also talks about building a support network when we find out we’re pregnant and why it’s important to have a transition time to learn the balance between new motherhood and business.

Arianna is a maternal health expert, author, and owner of a consulting firm that helps female founders intelligently design maternity leave plans that meet their business model and personal needs. Prior to her consulting practice, Arianna worked on maternal health issues for over a decade as a health educator, a social worker in a mental health clinic, a reproductive health researcher, and a yoga therapist. She draws from her expertise as a maternal health professional, combined with her experience as a business owner and mother, to provide highly personalized services for service-based entrepreneurs. She is deeply committed to providing on-going, multi-faceted support that meets the professional, physical, mental, social, and emotional needs of entrepreneurs as they babyproof their business and navigate new motherhood. Arianna lives, works, and plays with her family in Berkeley, California.

Topics Discussed:

How having a baby affects your business as an entrepreneur

Tips for babyproofing your business while you’re pregnant or when you’re thinking about starting a family

Changes you can make to your website to help as you plan for maternity leave

How to let your current clients know about your leave plans

Building a support network for the post-partum period

The importance of having a transition time as you get back into business after having a baby

Resources Discussed:

Workbook to help you build your support network

Action Steps:

Review or develop your standard operating procedures for your core business operations.

Conduct a time audit for 2 weeks.

Learn from other entrepreneurs with similar businesses and what they did for maternity leave.

Connect with Arianna:

Website

Book

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

86 | My Top Time Management Tips & Tools

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 Dec 2018 09:00:00 GMT

Today I’m talking about my top time management tips and tools. Have you ever looked back at a long day of work and wondered why you didn't get anything done? I certainly have - there have been many times that I've thought I was being productive, but I was actually spending my time on things that weren't as important to my business.

As the creative director and only designer at Lemon and the Sea, I have a lot on my plate - and I'm sure you do too. That's why it's important to use your time in the best way possible. After all, time is one thing you can't make more of. So how do you increase your productivity when you're trying to do it all? These are some tips I've learned during my time in business (and in architecture school before that - no all-nighters for me).

Topics Discussed:

Finding your ideal schedule and when you work best

Creating a long-term schedule for big projects

Daily to-do lists and how they can keep you on track

The importance of tracking your time

Why your priorities should dictate how you manage your time in your business

Tools I use for making the most of my time

Resources Discussed:

Harvest

Asana

Dubsado

Bullet Journal

Day Designer

Google Calendar

Acuity

Action Steps:

Choose and set up a time tracking app

Write a list of emails you send frequently and can write templates for

Find the time of day you work best and adjust your schedule so you’re doing your important tasks then

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

85 | Copyrights and Trademarks with Caroline Fox

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 20 Dec 2018 09:00:00 GMT

Today I’m talking about copyrights, trademarks, and all things intellectual property with Caroline Fox. We cover a ton of topics, so this is a busy episode but it’s full of great information. We talk about copyrights – what they are, how you can get one, why you need one, and what you can do if someone steals your work. Then we talk about trademarks and why they’re important and how they can benefit you. Caroline gives us some great insight into steps we can take to make sure that our business is set up legally and that we are taking advantage of everything that we can so that our small businesses can really get out there and grow with the protection that we need.

Caroline Fox is the principal attorney at her law firm, CJFox Law, and has been named to Virginia's "Legal Elite" list for the past two years. She also founded the Engaged Legal Collective, an educational resource with templates, guides, and workshops for wedding pros. She’s been lucky enough to speak at conferences like Wedding Wire and Destination Wedding Planners Conference, and has written for Wedding Business Magazine and Rising Tide Society. She lives in Richmond, Virginia with her dog, and is otherwise pretty boring.

Topics Discussed:

What intellectual property is and why it matters for creative entrepreneurs

The difference between copyrights, trademarks, and trade secrets

What qualifies as a trade secret and how you can protect them

When you need a copyright and how to get one

The benefits of having your work registered as a copyright

Steps you can take if someone steals your work

What you should trademark and why working with a lawyer is beneficial

The trademark registration process

Resources Discussed:

Getty Images Price Calculator

Dubsado

Wedding MBA

Action Steps:

Make an evaluation of intellectual property is valuable in your business

Research lawyers in your area to help you if needed

Start putting preemptive steps in place to prevent issues

Connect with Caroline:

Website

Engaged Legal

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

84 | When a Website Template is the Right Choice for Your Business

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 13 Dec 2018 09:00:00 GMT

Today’s episode is all about how you can know if a website template is the right choice for your business and how to choose the right one. It may seem strange coming from a website designer, but I believe that website templates are valuable resources for many businesses, especially when you’re starting out. Custom website design is a big investment of both time and money, so starting with the right template can help you move your business forward until you’re ready to take that step. I’m going to be sharing when a template might be right for your business and my tips on choosing the right template for you.

Topics Discussed:

How to know if you should use a website template or work with a designer for a custom design

Choosing the right template the first time

Why your website goals are important when choosing a template

The types of features you might need and how to think about them

Why it’s important to choose your website platform before looking at templates

Choosing a template that will grow with your business

Some other things to consider when choosing to use a website template

Action Steps:

Make a list of the three biggest goals you have for your website

Research website platforms and choose the one that will work best for your business now and as you grow

Create a Pinterest board with website designs that fit your brand

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

83 | Finding Your Personal Style with Meghann VanderBaan

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 06 Dec 2018 09:00:00 GMT

Today I’m talking about finding your personal style with Meghann VanderBaan of MVB Style. She shares why having a personal style is beneficial for entrepreneurs, finding your own personal style, and how we can find the right pieces for our wardrobe. We talk about dressing for everyday life and conferences, as well as how we can put together outfits that make us feel confident.

Meghann is not your typical personal stylist who recommends fancy designer outfits. She helps moms and business owners ditch the yoga pants to gain confidence. Through her style guides and coaching programs, she enables women to dress beautifully for the lifestyle they actually have.

Topics Discussed:

Why it’s important for entrepreneurs to have a personal style

The benefits of having a personal style when shopping and planning outfits

Tips on cleaning out your closet

How to find your personal style

Finding clothes that fit and work for your life

How to style your clothes to look pulled together

The building blocks for creating a pulled together look

Dressing for everyday life and conferences or events as an entrepreneur

How having a personal style can really increase your confidence

Resources Discussed:

KonMari Folding Method

The Life-Changing Magic of Tidying Up by Marie Kondo

Old Navy Power Jean

Camo Field Jacket

Capsule Wardrobe Guide

Rent the Runway

Evereve

Old Navy

a new day collection from Target

Universal Thread from Target

Madewell

Crew Factory

Sole Society

Action Steps:

Clean out your closet and get rid of what isn't working for you

Create a Pinterest board of outfits that you love

Make a list of the pieces that you're missing from your closet that you can purchase for yourself

Connect with Meghann:

Website

Instagram

Facebook

Facebook Group

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

82 | Using Guides and Videos to Improve Your Client Experience

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 29 Nov 2018 09:00:00 GMT

Today I’m talking about using guides and videos to improve your client experience. As a small business owner offering one-on-one services, client experience is a huge part of how I continue to grow my business. As I’ve developed my design process, I’ve found that by using guides and video, I can better serve my clients by making things easy for them to understand and giving them a reference they can use throughout our time together and even after our projects wrap up. In this episode, I’m talking about how you can use guides and videos in your own business to the benefit of both you and your clients.

Topics Discussed:

How tools like guides and videos help your clients

The types of guides should you can use in your businesses

Creating guides that are helpful, but not overwhelming

Why video is so important to the client experience

Some ways you can use video for your clients

The videos and guides can you automate and the ones you need to customize

Resources Discussed

InDesign

Canva

Loom

Acuity

Zoom

Action Steps:

If you don’t have an account with Loom, set one up.

Start adding a video meeting to your onboarding process.

Create a welcome guide for clients interested in working with you.

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

81 | Understanding Website Policies and the GDPR with Christina Scalera

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Nov 2018 09:00:00 GMT

Today I’m talking with Christina Scalera about understanding website policies and the GDPR. Christina gives us her insight into the GDPR and what it means for all of us as small business owners, as well as things we can be doing to get our website policies and terms & conditions up to date so that we are on track legally and it’s not something we have to worry about down the road. We talk about newsletters and opt-ins, the cookie banner, and some action steps you can take today to get started on this journey without freaking out about it.

I loved talking with her about this (and Christina is who I got my GDPR-compliant privacy policy from), so I recommend you check out The Contract Shop and listen to this episode when you have a chance to take notes and figure out what you need to be doing for your own website based on where you’re located and your business.

Christina Scalera is the attorney and founder behind The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches. Three years ago, Christina found herself dreaming of pursuing a more creative path, and she started to look for alternatives to her in-house legal job. She explored everything from teaching yoga to becoming a freelance graphic designer to opening an Etsy shop. In the process, she ended up coming full circle by creating a business that brought the benefit of her legal training to help her fellow creatives. When she’s not staring at a computer or awkwardly standing on cafe chairs for the perfect overhead latte photo, you can find her in the woods doing things that are sometimes dangerous but always fun, like riding horses, skiing and reluctantly camping.

Topics Discussed:

The difference between a website privacy policy and terms & conditions

Why you need a privacy policy

The GDPR and who it affects

Christina’s take on the GDPR and how she’s implementing it in her business

Updates you may need to make to your newsletters and opt-ins

What the cookie banner you’re seeing everywhere is and why you need one

Resources Discussed:

Rising Tide Society

The Illume Retreat

Making Things Happen Conference

Christina’s GDPR Bundle

MailChimp

Klaviyo

ActiveCampaign

Bulletproof Bars

The Copywriter Club podcast

Action Steps:

Go to thecontractshop.com/quiz to find out where your business is at legally

Put it in your calendar to listen to this episode again to take notes

Remember that when you say you're bad at something, it's a story you're telling yourself

Connect with Christina:

The Contract Shop

Instagram

Facebook

Law Law Land Facebook group

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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

80 | Making Your Process Easy for Your Clients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Nov 2018 09:00:00 GMT

Today I’m talking about making your process easy for your clients. Creating a process that serves both you and your clients is the key to growing your business in a way that is sustainable and supports your big dreams. But if you’ve never put a formal process in place, it can be overwhelming to think about creating one. Here’s the good news: if you’ve worked with clients in the past, you already have a lot of the tools you need to create a process that works for you and your clients.

Topics Discussed:

How to create a process that works for you and your clients

Determining what you need to automate and what you have to do yourself

Why your work style matters for your process

Using your past and current clients to design your process

The importance of being flexible and making changes

Things you can create to make your process easier for your clients

Resources Discussed:

Top Tools I Use in My Business

Action Steps:

Write down all the steps you go through with a client and lay them out.

See where you can automate or simplify the process, then implement one of those.

Create an email template that you can customize for on-boarding a client.

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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

79 | Getting Raving Testimonials with Kim Wensel

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Nov 2018 09:00:00 GMT

Today I’m talking about getting raving testimonials with Kim Wensel. We talk about a lot of topics here, including why testimonials are important and how you can ask clients for testimonials. Kim also talks about the types of questions you should be asking and the other information you should consider gathering when you’re asking clients for testimonials. We talk about using the information you’ve gathered to create an effective testimonial and tailoring your request to serve your dream clients. Then we dive into the difference between client feedback, testimonials, and case studies.

This is a great episode if you’re interested in learning more about how you can share testimonials that actually speak to your dream clients.

Kim Wensel is a branding strategist and founder of Pattern of Purpose where she works with entrepreneurs and small businesses who are ready to scale their business. Before introducing new services, raising their prices, or pivoting, they want to know that what they're building will sell. She helps them peek into the minds of their customers so they know how to attract the right people and make their brand stand out.

A true multi-passionate, Kim tried out many career paths before finding her career footing, including owning a wedding planning business, managing health programs in Nigeria and Kenya, working as a nonprofit communication and research consultant, and serving as an admissions counselor at two universities. While she’s a self-taught entrepreneur, Kim also has Masters degrees in Social Work and Public Health.

She lives outside of Washington DC with her two kids, husband, and the most lovable rescue dog you’ve ever met. When she’s not working on her business, she can be found heading for the mountains, desperately trying to escape city traffic.

Topics Discussed:

Why testimonials are important for businesses

How we can ask our clients for testimonials

The types of questions we should be asking in our testimonial request

Other information you should consider asking for

Using the information you’ve gathered to craft an effective testimonial

Tailoring your request to serve your dream clients

The difference between client feedback, testimonials, and case studies

Where you should use testimonials

Resources Discussed:

Free Testimonial Questions download

Interviewing Your Dream Clients Process to Profitability episode

When Breath Becomes Air by Paul Kalanithi

Action Steps:

Start listing the questions, challenges, and desires your dream clients have about your work are coming to you with

Put together a list of questions to pull from when you ask for a testimonial

Ask – build asking for testimonials into your process

Connect with Kim:

Website

Testimonial Questions

Instagram

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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

78 | How to Prepare for a Website Redesign

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Nov 2018 08:00:00 GMT

Today I’m talking about how to prepare for a website redesign. Many of my clients come to me because they are ready to update or redesign their current website and they all have questions about what they can do to make sure that they’re ready to work with a designer. Today I’m going to be going through the steps that you can take to make sure that you’re ready to work with a designer when you need to update or redesign your website.

Topics Discussed:

Why you need to start the redesign process by determining what types of updates you want to make

The differences between a full redesign, customization, and small design tweaks

Why you need to choose your website platform before choosing your designer

Finding a designer through referrals

Why you should always get on a call before hiring a designer

Getting to know your brand

Gathering the information you need before a website redesign

What to expect during the design process

Action Steps:

Brainstorm a list of updates you need to make to your website

Make sure all your design files are in one place

If you’re ready to hire someone, ask around for referrals

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

77 | Showcasing Your Personality in Business with Eric & Jamie Gay

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 25 Oct 2018 08:00:00 GMT

Today I’m talking with Eric & Jamie Gay about showcasing your personality in business. This is a really fun episode and it’s the first time that we’ve had a married couple on the show, so I’m excited for you to learn from them. We talk about why it’s important for your potential clients to get to know your personality before hiring you and how they came to that decision in their business based on the vendors they hired for their own wedding. We also talk about where you can show your personality to your clients so that they know that you’re going to be a great fit for them and you know you’re finding the right people. I also ask Eric & Jamie a little bit about what it’s like working with your spouse and how they balance the responsibilities of running a business together.

Even if you are not a photographer, I encourage you to listen to this episode. There are some great takeaways for anyone in a service-based business who is serving clients one-on-one and wants to make sure that they are infusing their personality in their business.

Eric & Jamie Gay make up an award-winning husband-and-wife wedding photography team serving incredible couples throughout the southeast and beyond. Living by the motto, “Classic is Always Current," Eric & Jamie Photography capture timeless, joyful wedding imagery to celebrate and preserve the love of the wedding day. Their work can be found in publications like The Knot, BRIDES, Southern Bride, YAHOO! and Style Me Pretty. Recently named Best Wedding Photographer in their hometown of Birmingham, Alabama, Eric & Jamie photograph over 40 weddings per year, manage two associate photographers and their weddings, and run an in-demand, high-end photography business.

Topics Discussed:

Why it’s important to showcase your personality with potential clients before they hire you

How our interactions with other businesses and vendors affect how we run our own business

Why clients are drawn to your personality before your work

Ways to showcase your personality online

Using automations to balance professional and personal communication

Working with your spouse

Resources Discussed:

Trello

Action Steps:

Showcase special moments with your clients on social media

Infuse your personality in little ways like your IG bio

Use your picture on your website

Connect with Eric & Jamie:

Website

Facebook

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

76 | Top Tools I Use in My Business

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 18 Oct 2018 08:00:00 GMT

Today I’m going to be talking about the top tools that I use in my business. I decided that this would be a good episode to share with you because while it is shorter, it has a ton of resources. I’m going to break the list of tools into different sections so that no matter what type of business you run, you can check out these tools and see if they would work for you in your business.

Topics Discussed:

The tools I use for design

My favorite business and administration tools

What I use for podcasting

Resources Discussed:

Design

Squarespace

Adobe Creative Cloud

Haute Stock

SC Stockshop

Pixabay

Business Administration

Dubsado

Asana

Google Suite

ConvertKit

Later

Tailwind

Wave

Podcasting

Zoom

Typeform

Acuity

Libsyn

Creating a Subscription Service Based on Your Customer’s Needs with Rachel Rouhana

Choosing and Optimizing Images for Your Website

My Toolbox

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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

75 | Marriage and Entrepreneurship with Adrienne Rolon

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 11 Oct 2018 08:00:00 GMT

Today I’m talking about marriage and entrepreneurship with Adrienne Rolon. This was such a fun topic to cover because so many of us, as we run our businesses, are trying to figure out how to involve our spouses and make sure that our marriages are still an important part of our lives. Today we talk about why marriage as an entrepreneur is different than when you both work standard jobs and how we can get our spouses excited and ready to support your business. We then talk about the types of business conversations you should be having with your spouse and how you can find a role for your spouse in your business to support you and to make them a part of what you’re doing. Adrienne also talks about how having children affected their marriage and their business and the changes they had to make as those life changes came along, as well as a few tips for making sure that you are cultivating a marriage and a business that you love.

Adrienne is the wedding planner, designer, floral artist, and marriage encourager behind Heart's Content Events & Design! She is so passionate about her craft, and takes joy in planning and designing stunning, heartfelt, and joy-filled wedding days, so couples can sit back, relax, actively prepare for their marriage, and spend intentional time with those who matter most. She is married to her college sweetheart, Josh, who teams up with her to counsel and encourage creative business owners to become better stewards of their marriages while fostering the growth of thriving businesses. They are blessed to be parents to their fun-loving son, James, their joyful daughter, Nora, and rambunctious but kind Frenchie, Nina.

Topics Discussed:

Why marriage as an entrepreneur can be different than when you work a standard job

Making time for your spouse when working on your business

How you can get your spouse excited and ready to support your business

The types of business conversations you should be having regularly with your spouse

Making it easy for your spouse to be supportive by giving them a role in your business

How having children can affect your marriage and business

Why it’s important to spend time away from your business

Resources Discussed:

The Five Love Languages by Gary Chapman

Simplified Planner

Adrienne’s Marriage Encouragement Sessions

Connect with Adrienne:

Website

Instagram

Facebook

Twitter

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

74 | Creating an Effective Call-to-Action

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 04 Oct 2018 08:00:00 GMT

Today I’m talking about creating an effective call-to-action. Calls to action are something that appears on every website, so I wanted to take some time to talk about what makes a good one and gets people on your website to convert in the way that you want them to.

Topics Discussed:

What a call-to-action is and why it’s an important part of your website

Where to put a call-to-action on your website

Choosing the right call-to-action based on the page of your website

Writing an effective call-to-action

How to use design to encourage visitors to take action

Action Steps:

Make sure every page of your website has a call-to-action

Update your call-to-action text to encourage action

Review your call to action design to make sure it stands out

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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

73 | Creating a Signature Service with Maggie Patterson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 Sep 2018 08:00:00 GMT

Today I’m talking about creating a signature service with Maggie Patterson. We had a great conversation about why it’s important for business owners to have a signature service and how you can start developing this type of process in your own business. Maggie talks about how having a signature service changes the way that you market and price your services and can really help you show up as an expert and serve your clients in the best way possible.

Maggie Patterson is a communications strategist, business growth consultant, and the principal consultant at Scoop Studios. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 10 years. Today, she works with online and small business owners to help them implement smart strategies for business growth and to maximize the impact of their digital marketing. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.

Topics Discussed:

Why it’s important for business owners to have a signature service

Steps to take when you start developing a signature service

When should transition into a signature service

Beta testing your new process

Creating content around your signature service to prove your expertise

Pricing in your business

How to keep your clients on track during your time together

Receiving and using feedback to make adjustments to your service

Action Steps:

Start paying attention to what you're doing that can be repeatable or that you need to systematize

Focus on positioning yourself as an expert in what you're offering before you launch

Be patient, this is a long-term process

Add an expiry date to your contract

Connect with Maggie:

Website

Podcast

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

72 | Why You Need to Specialize

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 20 Sep 2018 08:00:00 GMT

Today I’m talking about why you need to specialize – or why I’m not a copywriter, SEO strategist, or brand designer. I’ve been learning over the past 3 years in business that it is important to specialize when you decide what it is that you want to offer in your business and who you want to work with. It doesn’t work to offer every service to everyone out there because then you can’t be known as an expert in any one thing.

Over the past three years, I have spent my time trying to figure out exactly what I could specialize in and how I could best serve the clients that I really wanted to work with. It took time and a lot of iterations of my services and website and what I wanted to offer, but as I have learned that I need to narrow down on what it is that I want to do and who I want to work with, I have also seen that my ability to serve my clients well has increased.

Today I’m going to talk through that journey with you and encourage you that if you aren’t sure if you should be specializing in one area, I really recommend that you do.

Topics Discussed:

How I went from offering every type of design service to focusing on website design

My fears as I chose an area to specialize in

Why I can’t offer every kind of service

What you should look at as you consider specializing

Honing in on your specific service, process, and dream client

Resources Discussed:

Episode 60 | Getting to the Heart of Your Brand

Reina Pomeroy

Action steps:

Figure out your "why"

Narrow in on your dream client

Remove any services from your website that you don’t want to specialize in

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

71 | Money Mindset and Being the CEO of Your Business with Sarah Walton

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 13 Sep 2018 08:00:00 GMT

Today I’m talking with Sarah Walton about money mindset and being the CEO of your business. We cover a lot of topics in this week’s episode and Sarah has great insight to share. We talk a little bit about why entrepreneurs are afraid of looking at the money side of their business and how we can get better at that. We talk about loving what you do and changing the perception of your friends and family, as well as your own perception, of seeing this as a real business. We also discuss creating new products to serve your clients, planning your marketing, and a little about Facebook ads and how Sarah is using those in her own business.

Sarah Walton a business mentor and is the founder of Sarah’s Business Accelerator for women who want to start and build their businesses, and The Money Mindset Course, and interactive online course for women.

In a quest to make sure women are empowered with every tool needed to fulfill the Dalai Lama’s promise, Sarah founded her companies and started creating events, workshops, and courses. Through her companies, and her Redefining Success Events, she now speaks around the nation, offering her courses, products and workshops, all designed to inspire, inform, ignite passion and bring the power of femininity forward. Her focus is on taking better care of ourselves, developing a healthy relationship to money, creating challenging goals and learning how to lean back just as often as we lean in. Her companies have become known and trusted brands around the world and one of her businesses was recently featured on The Today Show. She is a mother of two and a wife to one. She lives with her family in New Jersey.

Topics Discussed:

Why many entrepreneurs are afraid of looking at the money side of their business

Using profit and loss statements to give us information about our business and plan for the future

Changing your mindset in your business to see your value

Helping your friends and family see your business as more than just a hobby

What you should focus on when creating new products and services

Why you need to know your dream client inside and out

The importance of planning your marketing in advance and knowing the seasons of your business

Why Sarah decided to invest in Facebook ads and how she’s preparing her business

Resources Discussed:

Wavve

Martha Stewart

Brene Brown

The 5 Second Rule from Mel Robbins

Marie Forleo

Tasha Blasi, IVF Consultant

Connect with Sarah:

Website

Facebook

Business Accelerator

Mastermind

Action Steps:

Know your numbers (debt, profit, expenses, cash)

Understand your value

Actively work on your confidence by challenging yourself

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

70 | Launching Your Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 06 Sep 2018 08:00:00 GMT

Today I’m talking about launching your website. If you’ve been tuning in over the past several weeks, I’ve talked about designing a strategic website including your navigation, home page, about page, portfolio, sales page, and contact page to cover everything you need to build a website that helps your business to thrive. Now it’s time to talk about launching that website you’ve built. This is the way that I help my clients prepare for a launch and get their website into the world. This episode will be helpful if you’re working with a designer or designing a website yourself and you’re ready to launch in a way that helps your business to grow.

Topics Discussed:

Building excitement for your website launch

Finding cheerleaders to help promote your new design

Finalizing the design of your website

Why you need to test your website before launch and what to look at

Preparing for your website launch

What you should do after your website launches

Resources Discussed:

Screenfly

Buzzing Creatives

Conducting a UX Test

Action Steps:

Make a list of potential cheerleaders

Create graphics to share when you launch your website

Collect information about your current domain and host, including username and password, so it’s in one place.

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing a Strategic Website Series: Designing a Strategic Contact Page

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 04 Sep 2018 08:00:00 GMT

Getting people to contact you should be the ultimate goal of your website, so it’s important that your contact page sets you up for success.

Topics Discussed:

Why your contact page is so important

Different options you need to include

Tips for designing an effective contact page

Resources Discussed:

Dubsado

Action Steps:

Include your email address

List your office hours or when people can expect to hear from you

Update the post-submit response to fit your brand

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

69 | Marketing Personality Types with Brit Kolo

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 30 Aug 2018 08:00:00 GMT

Today I’m talking with Brit Kolo about marketing personality types. Brit and I have a great conversation about how you can figure out what personality you have and how you can find a marketing strategy that feels good. We talk about why this is so important and how you can really help yourself, your business, and your clients by marketing that aligns with your personality instead of feeling like you have to follow what everyone else is doing. Brit shares the story of how she pivoted in her business and in her life as she went from one career to another and started a business with the confidence that she would be able to make it work.

Brit Kolo is a Marketing Coach who coaches boxed-in business owners to become independent, profitable leaders through self-awareness and #MarketingThatFeelsGood. She’s also the creator of the Marketing Personality Quiz and Host of the Marketing in Yoga Pants Podcast. Through her intuitive, in-depth coaching process, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good, meaningful way. When she’s not hopping on a Zoom call with a coaching client, she’s chugging dark roast, podcasting in her yoga pants, and supporting her circle of fellow female entrepreneurs. Meet Brit and get ready to go deep, find meaning, and grow that business you’ve always dreamt of at JAMMarketingGroup.co.

Topics Discussed:

Pivots in business

Why it’s important to find a marketing strategy that fits your personality

Brit’s free resource for making sure your marketing feels good to you

Designing a marketing plan that serves your clients

The Myers-Briggs Personality test and how it’s useful

Examples of personality types and marketing strategies

Resources Discussed:

Marketing Personalities

Myers-Briggs Personality Type

16Personalities

Dubsado

Kickass Masterminds

Action Steps:

Take the Myers-Briggs personality test

Find your marketing personality

Implement one strategy that fits your personality

Connect with Brit:

Website

Podcast

Marketing Personalities

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Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing a Strategic Website Series: Designing a Strategic Sales or Services Page

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 28 Aug 2018 08:00:00 GMT

Your services page is probably going to be your most content-heavy page because you want to share a lot of information, but you can improve the design by removing distractions (such as a call-to-action in your banner image), breaking up your content into smaller chunks, and making it easy to get in touch with you.

Topics Discussed:

The difference between a sales page and a services page

Laying out a strategic sales page

Designing an effective services page

Overall design tips

Action Steps:

Add at least one image of you to the page if there isn’t one

Update your calls-to-action to encourage action

Add client testimonials that reflect the results they saw after working with you

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(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

68 | Interviewing Your Dream Clients

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 23 Aug 2018 08:00:00 GMT

Today I’m talking about interviewing your dream clients. If you have never heard of a dream client interview or you’ve never done one before, it may seem like a weird idea, but it is a great way to interview people who you want to work with and get an idea of what they are looking for in your service or product. Today we’re going to cover why interviewing your dream clients is good for your business, the basics of interviewing, writing questions that get to the point and give you what you need, getting ready for the interview, conducting it, and what you should do once it’s over.

Topics Discussed:

Why interviewing your dream clients is good for your business

The basics of interviewing

Writing questions that get to the point and give you what you need

How to prepare for the interview

Conducting dream client interviews to get the most out of them

What you should do after the interview is over

Resources Discussed:

Acuity Scheduling

Zoom

Action Steps:

Make a list of past clients and people you know that you would like to interview

Create a list of questions to ask

Send an email explaining what you’re doing and asking for their help

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Tools I Recommend
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(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing a Strategic Website Series: Designing a Strategic Portfolio

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 21 Aug 2018 08:00:00 GMT

Your portfolio is a great way to show off what you do and connect with your dream client. It’s important that you use this page to show the type of work you want to be known for - not every project needs to be included here. If you have a lot of items to share, consider creating sections based on style or event type so visitors can easily find what they’re looking for.

Topics Discussed:

What projects you should feature in your portfolio

Designing a portfolio that speaks to your dream clients

Action Steps:

Remove any projects that don’t reflect your current services and style

Add a testimonials to each project

Organize your portfolio so it’s easy to navigate

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(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

67 | Pitching Yourself with Cher Hale

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 16 Aug 2018 08:00:00 GMT

Today I’m talking with Cher Hale and we are talking about pitching yourself. We cover topics like why it’s important for entrepreneurs to pitch themselves, what types of opportunities are available for you, and how you can create a pitching process of your own. Cher also talks about what makes a good pitch and how she does research ahead of time to make sure that whatever outlet you are pitching is a good fit and then we talk about following up. I give some examples of pitches I’ve received and follow-ups so that you can hear from a podcast host what that feels like.

We also talk about what happens if you get a no or a yes after you pitch and how you can continue that relationship in a positive way.

Cher Hale is a publicist who helps authors, activists, and artists tug at more heartstrings + get more eyeballs on their work. She specializes in writing cold (but heartfelt!) pitches and has landed interviews on outlets like The Unmistakable Creative, goop, and NBC. When she’s not writing emails, you can find her re-watching Remember the Titans, playing with her cat Totoro, or hiking somewhere in the PNW.

Topics Discussed:

Why small business owners need to learn to pitch themselves

The types of opportunities that are available for entrepreneurs to share their expertise

Cher’s pitching process and how you can create your own

What makes a good pitch

Following up without going overboard

What happens if you hear a no after a pitch

The process if you get a yes

Resources Discussed:

Natalie Sisson, The Suitcase Entrepreneur

Asana

Amanda Berlin’s The Empowered Publicity Podcast

Michelle Mazur

Crosby Noricks with PR Couture

Action Steps:

Set a goal for pitching

Make a wish list of podcasts

Write a heartfelt pitch and follow up

Connect with Cher:

Website

Instagram

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Tools I Recommend
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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing a Strategic Website Series: Designing a Strategic About Page

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 14 Aug 2018 08:00:00 GMT

Your about page isn’t really about you, it’s about your dream client. People are going to check you out before they decide to invest time or money into your business. They want to know what you can do for them right now. If you have an online business, whether you’re supporting it through a blog or not, your need a solid About Page that’s easy to find and targeted to your ideal client.

Topics Discussed:

Designing an about page that focuses on your dream clients

The basic layout of a successful about page

Examples of fun about pages you can use for inspiration

Resources Discussed:

Episode 28 | Writing an About Page that Connects with Maria Carras

Jenna Kutcher

Lemon and the Sea

Buzzing Creatives

The Honeymoon Concierge

Being Boss

Action Steps:

Make sure your about page includes at least one image of you

Update your copy to focus on the benefits clients get from working with you

Add 1-2 testimonials from dream clients

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Tools I Recommend
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(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

66 | Creating Conversions with a Quiz

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 09 Aug 2018 08:00:00 GMT

Today I’m talking about creating conversions with a quiz. One of the biggest things that I have seen people struggling with when they design a website is getting people from landing on their website to actually converting. I’m excited to talk about one way that you can increase conversions on your website by creating a quiz that can then run automatically.

Topics Discussed:

How quizzes can increase conversions on your website

The results I’ve seen from using a quiz

Brainstorming a topic for your quiz

Creating questions and results that fit your dream client and support what you’re already doing in business

Connecting your quiz with the content you already have

How to share your quiz

Resources Discussed:

Interact

ConvertKit

Action Steps:

Explore Interact

Brainstorm a topic for your quiz

Share your quiz on your home page

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Tools I Recommend
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📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing a Strategic Website Series: Designing a Strategic Home Page

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 07 Aug 2018 08:00:00 GMT

This is the second episode in the Designing a Strategic Website Series and today we’re talking about designing a strategic home page. I’m sharing how design home pages that get visitors to take the next step on your website.

Topics Discussed:

The purpose of your home page

What visitors need to see on your website to keep coming back

Strategically directing potential clients to the next step

Action Steps:

Add a headshot of you to your home page if you don’t have one

Check your copy to make sure it’s clear what services or products you offer

Make sure you have a call-to-action supporting your big goal

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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

65 | Designing a Morning Routine You Can Stick to with Amanda Dennelly

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 02 Aug 2018 08:00:00 GMT

Today I’m talking with Amanda Dennelly about designing a morning routine you can stick to. Amanda and I have a great discussion about why having a morning routine is so important for business owners and how it can affect your day and your life. She also talks about the importance of mindset work and how that’s going to look different for everyone. We talk about how your morning routine isn’t going to look just like everyone else’s and you don’t have to follow a prescribed formula because it’s more about finding things that fit you and making small tweaks so that you really feel the way you want to as you start your day. We then talk about adjusting our morning routine to fit our lives as entrepreneurs when our family or friends are home and need more flexibility.

Amanda Dennelly helps creatives and entrepreneurs that are feeling stressed and overwhelmed stop overcomplicating their day-to-day so they can grow their business and create more time to do what they love. She helps clients shift their mindset around their mile-long to-do list and create room in their schedule to finally breathe, all because of rather than in spite of their growing business. This supports them to rapidly scale their businesses, create more fulfillment, and feel happier and healthier in their everyday lives. Amanda started her career working with some of the biggest brand names in New York City before moving out west and starting her own design studio. She spent years honing her process and found the same principles of intentional simplicity and refinement that she used in her branding work can also help creatives design a beautiful, balanced life and a successful, thriving business. Today, she operates her coaching practice in the mountains outside Denver, Colorado. When she’s not supporting clients, she’s going for early morning trail runs, mid-day walks with her puppy, and Friday sushi dates with her man.

Topics Discussed:

Why a morning routine is important for business owners

How your morning routine affects your day and your life

The importance of mindset work

Designing a routine that fits you

Making adjustments in your routine as life happens

Resources Discussed:

ClickList

Action Steps:

Pay attention to your current morning routine and how it makes you feel

Choose one thing to change and try it for a week

Experiment with exercise to find something you love

Connect with Amanda:

Website

Instagram

Connection Call

Morning Routine Guide

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Tools I Recommend
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(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Designing a Strategic Website Series: Designing a Strategic Navigation

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 31 Jul 2018 08:00:00 GMT

Today you’re listening to the very first bonus episode in the Designing a Strategic Website series. Today we’re talking about designing a strategic navigation. I discuss choosing the right links for your main navigation, strategically leading visitors through your website, designing a footer that keeps people on your website longer, and use for a sidebar and what you should include and leave out.

Tune in for the next six weeks to learn more about designing a strategic website – we’re going to cover a different component or page of your website each week.

Topics Discussed:

Choosing the right links for your main navigation

Strategically leading visitors through your website

Designing a footer that keeps people on your website

Uses for a sidebar and what to include

Action Steps

Update your main navigation with standard link names

Remove any links that you don’t need in your main navigation

Take advantage of your footer by adding other important links

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Tools I Recommend
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(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

64 | What Pages Does My Website Need?

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 26 Jul 2018 08:00:00 GMT

Today I’m going to be talking about what pages you need on your website. The reason I wanted to talk about this today is because every Tuesday for the next few weeks, I’m going to release a bonus episode specifically about some of the most important pages on your website. I’m going to talk about trends, what’s working and what isn’t, and what you can do to create a strategic design for each of those pages.

We’re going to start today talking about which pages you might need depending on your type of business. I’m going over why choosing the right pages for your website is important, the goal of your website and how it affects those pages and creating a journey to get people to take action.

Topics Discussed:

Why choosing the right pages for your website is important

The goal of your website and how it affects the pages you need

Creating a journey for your website visitors

How to decide which pages your website needs

Pages you need, but may have forgotten about

Resources Discussed:

Setting Goals and Planning Your Website

The Contract Shop Website Policies Template

Action Steps

If you haven’t already, choose the three goals you have for your website

Write down the journey a visitor takes from first landing on your website to taking action on your goal

List any pages you are missing and need to add to your website

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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

63 | Using Instagram to Build Connection and Grow Your Business with Humble and Whole

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 19 Jul 2018 08:00:00 GMT

Today I’m talking with Kendra and Kleneice of Humble & Whole and we are discussing using Instagram to build connection and grow your business. Kendra and Kleneice talk about the ways that we can use Instagram to build engagement and really get to know our community. We also talk about the types of images you should be sharing, how you can find the best hashtags, and what your options are for sharing and how you should use those. They also give a couple of the common mistakes that they see entrepreneurs making and the tools they recommend using to help you grow your Instagram following.

Kendra and Kleneice are the founders of Humble & Whole, a digital marketing agency that helps female entrepreneurs build online communities that are both meaningful and profitable. They are on a mission to empower female entrepreneurs to share their voice and offerings confidently so that they can make a greater impact and create more income.

Topics Discussed:

How using Instagram can benefit your business and your audience

Connecting with your community in a genuine way

Asking simple questions to increase engagement and learn about your audience

Growing your following with people who are your dream clients

The types of images you should be sharing

Choosing hashtags for your posts

Where you should be sharing – IGTV, Stories, Lives, and regular posts

The common mistakes that business owners make on Instagram

Tools you can use to help you use Instagram more effectively

Resources Discussed:

Planoly

Asana

The Art of Selling on Instagram email course

Action Steps:

Brainstorm some simple questions to ask in your captions

Find a few hashtags for your business

Update your bio to include what you do and who you serve

Connect with Humble and Whole:

Website

Instagram

Facebook

Twitter

Pinterest

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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

62 | My Top 3 Strategies for Designing a Website that Fits Your Brand

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Jul 2018 08:00:00 GMT

Today I am talking about my top three strategies for designing a website that fits your brand. If you’ve tuned into the last two solo episodes, I’ve talked about getting to the heart of your brand and how design strategic websites and I wanted to make that really actionable for you today by sharing the top three strategies that I use when designing a website that fits your brand and giving you some action steps that you can use on your own website.

Topics Discussed:

Building a strong foundation for your website by digging into your brand’s mission, vision, and values

Knowing your dream clients inside and out

How your foundation can help you create content and write copy for your website

Setting goals for your website

Why goals help you focus and make decisions as you design

Pushing the limits of what is standard

Ways to find inspiration that makes you think differently

Resources Discussed:

Getting to the Heart of Your Brand

Setting Goals and Planning Your Website

Action Steps:

Create a dream client profile including demographics and psychographics

Write down the 3 biggest goals you have for your website

Start a Pinterest board with inspiration from websites and other sources

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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

61 | Simplifying and Delegating with Ashley Gartland

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Jul 2018 08:00:00 GMT

Today I’m with Ashley Gartland about simplifying and delegating in your business. We talk a little bit about how you can simplify your business and the five steps she has to help you get to what you want to be spending time in your business and how you can make space for the things you want in your life.

We talk about the best place to start simplifying if you’ve been running your business for a while and then we dive into the topic of delegation. We talk about using delegating to make your workload easier and save time, how you think about delegating whether you’ve done it before or not. Ashley gives us the assignment to help us figure out which tasks we want to hold onto and which we can delegate to tools, systems, or contractors. She also talks about how simplifying in your business can really benefit you and why it’s so important.

Ashley Gartland works with women entrepreneurs whose business is doing well but who feel like a hot mess behind the scenes - and they know it's holding them back from reaching the next level. She helps them simplify their business and build a stronger foundation so they can experience more growth and fulfillment in their work and more freedom in their life. Ashley has been an entrepreneur since the age of 22 when she got her start as a freelance food writer. After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and The Feel Good Effect podcasts. She lives for rainy days, is an avid runner (and wannabe yogi) and prefers kombucha over coffee to fuel her day. To connect with Ashley and learn more about how you can simplify your business, you can join Ashley's free community, The Simplified Entrepreneur.

Topics Discussed:

Why it’s so important for business owners to simplify

The best place to start simplifying if you’ve been running your business for a while

Steps you can take to start simplifying

How you can use delegation to make your workload easier and save time

Where to start when considering delegating

Why delegating doesn’t have to cost a lot of money

Evaluating what benefits you’ve gotten from delegating

Resources Discussed:

Trello

Acuity

Calendly

Zoom

Loom

Connect with Ashley:

Website

Instagram

Facebook group

5 Steps to Simplify Your Business Guide

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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

60 | Getting to the Heart of Your Brand

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 28 Jun 2018 08:00:00 GMT

Today I’m talking about a topic that I’m really excited about – getting to the heart of your brand. In episode 58, I discussed why the heart of your brand and brand strategy matter when designing a website, and today I wanted to dig into how you can figure out what the heart of your brand is. If you’re wondering why this matters when designing a website, I really believe that brand strategy is what takes your website to the next level and gives you the connection with your dream client.

My process is focused on both strategy and design so it’s important that I start off on the right foot by delving deep into the heart of my client’s business. Knowing the heart behind your brand – why you do what you do – can inspire other people to rally around you and take action on what you’re offering. But you can’t design a website that reflects that if you don’t know what it is.

This process of getting to the heart of your brand, your mission, and your core values, and even your messaging can help you to define your brand and then focus on bringing your website to life with strong, strategic design.

Topics Discussed:

Why the heart behind your brand matters in business and in design

Getting to your bigger Why

Finding your vision for your brand

Honing your business’s mission

Creating values for your brand that will grow with you

Learning what sets you apart and makes you different from others in the same industry

Resources Discussed:

Translating Your Core Values into Your Metrics with Jennifer White

Action Steps:

Write down your Why and dig deeper through the Why x 5 method

Find your business values and add them to your website.

Write down your differentiators

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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

59 | The True Value of an Hour with Yasmine Kashefi

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 21 Jun 2018 08:00:00 GMT

Today I’m talking about the true value of an hour with Yasmine Kashefi and we get into a lot of great stuff here. She talks about what the true value of an hour actually is, how you can calculate it, and what you can do if you’re struggling with having enough time. We also talk about what to look for when you’re considering outsourcing, as well as some tools that you can use to start saving time in your business to make sure you’re as efficient as possible. We also go through my schedule and my struggle with feeling overwhelmed and busy as Yasmine suggests things that I could do to find more time to do what I love and serve my clients well in the most efficient way possible.

This is a great conversation if you want to learn about how to make the most of your time and what you should consider outsourcing. We cover a wide range of topics and you get some behind-the-scenes and a little bit of Yasmine’s coaching with myself in this episode.

Yasmine Kashefi is a Creative Business Strategist who works with female entrepreneurs to help them find clarity, focus and to create a clear plan of action that scales their business and grow their profits. A seasoned strategist, Yasmine has over 10 years of experience in business strategy, operations, financial planning and marketing and an MBA from the Rotman School of Management. A former corporate consultant, she now uses her skills for good* to help empower female business owners to achieve sustainable, profitable businesses.

Topics Discussed:

The meaning of “the true value of an hour”

How you can calculate the value of your hour

Things you can do if you’re struggling to have enough time to get everything done

How to know when you should do something yourself and when you should outsource

Tools you can use to save time in your business

My struggle with time management and adjustments I can make

Resources Discussed:

Flow

Acuity

Growing Your Team and OBM vs. VA with AllieDanae Walker

Social Glue Sessions with Reina Pomeroy

Trello

Google Calendar

Google Sheets

Asana

Koba Aura One

Connect with Yasmine:

Website

Instagram

Facebook

Email

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
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Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

58 | How I Craft Websites that Authentically Convert

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 14 Jun 2018 08:00:00 GMT

Today I’m going to walk you through how I craft websites that authentically covert for my clients. Over the years, I’ve created a signature process that combines brand development, design, and strategy to craft websites that enable my clients to confidently show off their expertise, charge their worth and connect with the clients they’ve been dreaming on working with. Your website investment should deliver lasting results, and I’m here to guide you through a process that gets to the heart of your brand so your website can grow with you.

Topics Discussed:

How I created my signature process over time

Why I require potential clients to complete an application

Why brand strategy is so important in the website design process

My five-phase process for designing strategic websites

How calls throughout the process benefit both me and my clients

The four workbooks I use with my clients during our time together

Questions I often get from clients

Resources Discussed:

The Strategic Website Design Roadmap Guide

Strategic Website Design application

Website Design & Strategy Audit

Action Steps:

If you aren’t sure if your website needs customization or a full redesign, listen to episode 36 of Process to Profitability.

If you want a customized report based on your own brand, dream clients, and goals that help you make the right decisions for your website, sign up for my Website Design & Strategy Audit.

If you’re interested in working with me, fill out my website design application.

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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

57 | Creating A Learner-Centered Mindset with Emily Walker

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Jun 2018 08:00:00 GMT

Today I’m talking with Emily Walker all about creating a learner-centered mindset. This episode is great if you already have a course or are planning to create one, but it’s also beneficial if you want to make sure that the information you’re sharing is beneficial to your audience.

In this episode, Emily walks us through how she got started in learning design and what that means, as well as why you can apply these principles to everything you do in business. We then talk about the mindset you should have when choosing to educate your audience through a course and how you can get started in the right mindset. She talks about goal statements and how that can guide you in your course creation, marketing, and more as you make decisions to create something that really benefits the people who are learning from you and she explains some of the key questions that you can ask yourself during the process of learner-centered design.

We also have a brief conversation about why we need to think about of the box of what everyone else is doing in creating opt-ins and courses and really figure out what’s going to work best for the people that we’re trying to educate instead of following along with the industry standard. In addition, we have a discussion about why the key piece of any course is not just what you’re trying to teach and the transformation your learners will see, but how you do things as a unique individual and why that’s so important to make that a part of everything that you do so you can stand out in a crowded industry.

We then talk about the ways that focusing on your learners benefits your business and some tips for creating courses that are learner-centered.

Emily Walker wants to live in a world where people teach their passion, PowerPoint karaoke isn’t a thing, and designing an online learning experience is as simple as Sunday mornings in yoga pants. As the founder of Course Wellness with Emily and the Course Wellness Podcast, she helps heart-centered entrepreneurs design online courses that support their audience through their transformative learning journey. When she’s not designing or auditing courses, you can find her cuddling with her two cats, drinking matcha lattes, and planning her next trip to France. Learn more about Emily at her site www.coursewellness.com and be sure to check out the Course Wellness Wheel.

Topics Discussed:

How Emily got started in learning design

What a learning designer does

Applying learning design to everything you do

The mindset you should have when choosing to educate your audience through a course

Where to start when you want to create a course

How a goal statement can guide your course creation, marketing, and more

Key questions to ask yourself during the process of learner-centered design

Why you need to think outside the box of what everyone else is doing

Ways that focusing on your learners benefits your business

Tips for creating courses that are learner-centered

Resources Discussed:

Social Glue Sessions with Reina Pomerory

Connect with Emily:

Website

Course Wellness Wheel

Instagram

Action Steps:

Create a goal statement for your course or business.

Brainstorm ways that you can educate your audience that are out of the box.

Choose one topic you want to learn and figure out your first step.

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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

Bonus Episode | Using Pinterest for Business Growth with Buzzing Creatives

Samantha Mabe | Custom Website Design for Holistic Health Pros — Tue, 05 Jun 2018 08:00:00 GMT

This is our first bonus episode! I’m so excited for this episode because I’m bringing you Tript and Prabh Johal from Buzzing Creatives and we are talking about using Pinterest to grow your business. Part of the reason I’m excited is because this is a great topic and we get into a lot of cool discussions about how you can use Pinterest, the tools that they like to use to manage Pinterest, and some tips for the new changes that the platform has been making and how you can take advantage of them. They also wrap up with some good advice if you’re just starting out or transitioning your Pinterest account to a business account so you can make sure that you’re on the right foot.

The other reason I’m excited about this episode is because Buzzing Creatives is actually and client of mine and when this episode goes live, we will be just a few days away from launching their new website and their new Pin for Growth course. I would love it if you would check out their website. They are so passionate about helping creatives who have a little bit of a different background, which we talk more about it the episode.

Tript & Prabh of Buzzing Creatives, are social media experts that specialize in Instagram & Pinterest - and yes they are sisters! They teach creative entrepreneurs how to grow their business online by leveraging social media. Buzzing Creatives was born out of their knowledge, experience, and passion for teaching. Being creatives at heart, Tript & Prabh are passionate about creative entrepreneurs turning their creativity into profitability without compromising their artistic integrity.

Buzzing Creatives was developed at a time when both Tript & Prabh were on individual trajectories which they thought would never meet. But what they forgot was that more than being sisters they were best friends and more than best friends they were soul mates. To have your sister as your soul mate is the best case scenario, you just can’t lose and so their individual fates aligned perfectly to create a window in time when Buzzing Creatives was finally born!

Buzzing Creatives has grown into a community of creatives that inspire each other. At the heart of buzzing creatives is the belief that innovation is the result of a community full of supporting creatives and that is why they place emphasis on building a sense of community where teachers are students and vice versa, so everyone can learn from each other and grow as creatives.

Outside of Buzzing Creatives, Tript & Prabh both love to travel, read books, watch Bollywood, listen to U2 and go on crazy adventures. Tript has a Master’s Degree in Gender and International Development from the Institute of Development Studies UK along with her BA from the University of British Columbia. Prabh is currently doing her Ph.D. in Art History with focus on Classical Archeology at the University of Toronto, she completed her Masters in Classical Archaeology from the University of Oxford and previously completed her BA from the University of British Columbia.

Topics Discussed:

How Tript & Prabh decided to start Buzzing Creatives

Creating a place for online business owners who feel marginalized in other groups

Why Pinterest is an important platform for creative entrepreneurs

How Pinterest is different than other social platforms

Group boards and finding which ones will benefit you

Tools you can use to manage and grow your Pinterest account

Writing descriptions for pins and boards that get found

Transitioning a personal Pinterest account into a business one

What types of boards your business should have

Using Tailwind tribes to share content

Tript and Prabh’s upcoming Pin for Growth course

Action Steps:

Set up a Pinterest business account

Start pinning consistently, focusing on the 1st five pins...
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Connect with Samantha
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Free Website & SEO Resources
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🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

56 | Conducting a Website Self-Audit

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 31 May 2018 08:00:00 GMT

Today in another solo episode and I am chatting with you about conducting a website self-audit. I wanted to talk about this subject because I think that it’s so important that each of us takes time every once in a while to look over our website and make sure it’s really working and supporting our business. It’s easy to get caught up in everything else we have to do as a business owner and leave our website to the last minute (or not update it at all even though h we know we should).

That’s why I’ve created this self-audit outline that you can follow that makes it easy to look at your website and go over it every once in a while and make sure that it’s serving your business in the best way possible. Most of the things I’m talking about here won’t be big changes that need to be made, but small pivots that can help increase the traction that you’re seeing from your website and really get you the results that you’re looking for so that your business can grow and you can spend more time doing the things that you love.

Topics Discussed:

Why conducting a website audit is important

Starting with the heart of your brand before you audit your website

What you should look for and update on the most important pages of your website

The three most important analytics to look at

How to audit your website’s SEO

Three bonus tasks to help you further improve your website

Resources Discussed:

Start with Why by Simon Sinek

The Contract Shop

Understanding Analytics – Website Analytics Basics

Finding Keywords for Your Website and SEO Basics

Quarterly Website Maintenance for Your Website

UX – What is It and Why is it Important?

Choosing and Optimizing Images for Your Website

Action Steps:

Dig into the Why behind your business

Look at your website’s navigation to make sure only the most important links are included in the main menu

Make sure your brand’s mission statement is included in some way on your Homepage

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

55 | Why Every Creative Needs a Wolfpack with Elizabeth Henson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 May 2018 08:00:00 GMT

Today I’m talking about why every creative needs a wolfpack with my friend, Elizabeth Henson. We cover topics that range from wolfpacks, masterminds, and some behind-the-scenes business stuff. We talk about what a wolfpack is and how it’s different from a mastermind and why it’s important for creative entrepreneurs to have a wolfpack. Then we get into who should be a part of your wolfpack and how you can start building relationships and finding people you really connect with. We also talk about ways you can make sure that you’re being a good member of a wolfpack – for yourself and others – and supporting people in the best way possible.

I’m excited to talk about this topic with Elizabeth because after connecting through a few different groups and events, I’ve seen how she puts this into practice first hand.

Elizabeth Henson, owner of Elizabeth Henson Photos, is a heartfelt wedding photographer and passionate coach for creative dreamers and overachievers. She helps women who feel stuck in their day-to-day spread their creative wings and make money doing what they love. Elizabeth settled into entrepreneurship after career hopping and finally leaving the 9-5 grind, She now runs a full-time photography business where she specializes in weddings for couples who believe in finding laughter in love. Her photographs have been published in magazines, books, and online. She is equally well known for her passion to help other women succeed in their own creative business endeavors and dreams of a world where any woman can make her living doing what she loves. Yoga and 90s music keep her grounded, as does spending time with husband, Mark, and two daughters, Gracie and Maddison. Elizabeth's mission is to grow her creative community, Creatives Live Happy, and provide support to emerging "creativepreneurs" everywhere.

Topics Discussed:

What a wolfpack is

Why having a wolfpack is important for creative entrepreneurs

Who should be a part of your wolfpack and how you can build those relationships

Ways you can start building your own wolfpack

Being a good wolfpack member

Resources Discussed:

Angie McPherson

Reina Pomeroy

Social Glue Sessions

Amber McCue

Starting Your Own Mastermind with Nevica Vazquez

Connect with Elizabeth:

Website

Education

Find Your Five

Instagram

Facebook

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

54 | Understanding Analytics - Website Analytics Basics

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 May 2018 08:00:00 GMT

Today I’m going to be talking about understanding analytics – website analytics basics. This episode is an overview of analytics, so there are a lot of topics I don’t cover, but I wanted to introduce this topic and give you information about analytics, what it’s good for, and what you use.

I’m going to give an overview of website analytics, what you should be paying attention to, and the 7 most important analytics to look at for your website. I’m also sharing some questions that can help you as you evaluate your analytics, why you need to set up Google Analytics, and what Squarespace analytics are most useful for your website.

I’m including a lot of information in this episode, so I recommend that you check out the show notes where you can find all of this written down in case you don’t want to take notes while you’re listening.

Topics Discussed:

An overview of website analytics and what you should pay attention to

Good and bad ways to use your website analytics

The 7 most important analytics to look at, what they’re good for, and how to find them in Google Analytics

Questions to help you evaluate your analytics

Why you need Google Analytics and how to set it up

Finding the keywords people are finding your website on

What Squarespace analytics are most useful

Other tools you can use to collect analytics data

Resources Discussed:

Episode 25 | Setting Goals and Planning Your Website

Google Analytics

Google Search Console

Episode 38 | Finding Keywords for Your Website & SEO Basics

Submitting a Sitemap to Google

Crazy Egg

Google PageSpeed Insights

SEM Rush

Action Steps:

Install Google Analytics on your website

Find your top exit pages and add a call-to-action to each

Find your keywords and evaluate if they’re what you want to be known for

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

53 | Making the Most of Your Time with Mariah Tomkinson

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 May 2018 08:00:00 GMT

Today I’m talking about making the most of your time with Mariah Tomkinson. She talks about why it’s important that a business owner starts making productivity and time management a priority and then we talk about how you can actually start to do that in your own business. Mariah shares the kinds of techniques we should have in place to get more done, how she sets goals and makes sure that she gives time for those things to work and see if they will benefit her business. We also discuss how our habits affect our productivity, what her weekly schedule looks like, and how we know if our current time management strategies are actually working.

This is a topic that a lot of creative entrepreneurs struggle with, so if you’re trying to figure out how to make the most of your time, make sure to tune in to this episode.

Mariah runs Bloom Hustle Grow, where she helps overwhelmed female entrepreneurs navigate the twists and turns of the entrepreneurial journey by establishing strategic direction, crafting actionable plans, and building processes that allow them to hustle easier. She has an MBA and BS in Business with a concentration in Marketing, and has spent many years saying, “that’s a great idea, but how are we going to execute that?”

Topics Discussed:

Why it’s important for business owners to make productivity and time management a priority

Ways you can start to improve your time management

Techniques you should have in place to get more done

Setting goals and allowing enough time for things to work

How your habits affect your productivity

Creating habits that benefit you and your business

Mariah’s weekly schedule

Evaluating if your time management strategies are working

Resources Discussed:

How to Track Your Time and Get Control of Your Day

Managing Multiple Businesses without Complete Overwhelm with Krista Miller

Michael Hyatt’s Your Ideal Week

Trello

Connect with Mariah:

Website

Instagram

Facebook

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

52 | A Week in the Life of a Creative Entrepreneur

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 May 2018 08:00:00 GMT

Today I’m going to walking you through what it’s like to be a creative entrepreneur and going over the week in the life of someone who runs an online business. The format of today’s episode is going to be a little different because I’m going to record every evening (or the next morning) to go over what I did, what I learned, and some of the things that I’m working on so you get a picture of what I spend my days doing.

I have chosen to record this a few weeks in advance, so this is not the week previous to the episode coming out, and it’s a little bit crazy because we have a lot scheduled in the evenings that aren’t work-related, but I want to pick this week because it will give you a good picture of what my life is like most of the time, especially going into the spring.

Topics Discussed:

How I schedule my weeks

What each day looks like

Why flexibility is important when you work from home

How I prepare for the coming week

Resources Discussed:

Verticals Episode with Reina Pomeroy

Davey and Krista

Brands that Book podcast

Amy and Jordan Demos

Dubsado

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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

51 | Translating Your Core Values into Your Metrics with Jennifer White

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 26 Apr 2018 08:00:00 GMT

Today I’m talking with Jennifer White about translating your core values into your metrics. We cover a wide range of topics including how you can translate the core values of your business into your metrics, what processes you need to have in place, and how those metrics can help you develop processes that support your values.

She also goes through the process of auditing the processes you have in place to make sure they are working for you and what changes you can make down the road as you find you need to shift and change. We talk briefly about how you can grow your team and make sure you stay on track.

Jennifer also has a great Process and Performance Checklist that you can download from her website to help you evaluate your current processes. You can find that at www.themjwgrp.com/2pdownload.

Jennifer began her career as an engineer and combines analytical ingenuity with a talent for leadership. With a decade of professional experience informing her expertise in supply chain strategy and process and systems design, Jennifer is a talented communicator with a passion for motivating clients to transform their assumptions and achieve high performance. She is known for applying her sharp analytical skills to develop innovative solutions. She calls herself the "Analytical Rewired" as she incorporates her love for logic and creativity into her business. She is the Owner and Chief Impact Visionary Officer of The MJW Group, a Performance Consulting, and Leadership and Development firm with her husband Marcus. In their business, they work with entrepreneurs and small business owners to incorporate core values into their metrics to increase productivity, visibility, and overall performance.

Topics Discussed:

How you can translate your core values into your business metrics

The processes you need to have in place for your business

How metrics can help you develop processes that support your values

Auditing your current processes to make sure they’re working

Staying on track as your team grows

Resources Discussed:

The Balances Scorecard Method by Kaplan and Norton

Google Drive

Dubsado

Gary Vee

The E Myth Revisited Michael Gerber

Connect with Jennifer:

Website

Process and Performance Checklist

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

50 | Celebrating 50 Episodes of Process to Profitability

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 18 Apr 2018 08:00:00 GMT

I’m so excited that we are at 50 episodes this week. When I started this podcast back in June of 2017, I never imagined getting to this point. I start podcasting because I was tired of writing blog posts and I felt like it wasn’t the best way for me to educate my audience and make connections with other people in the industry. After meeting a group of amazing podcasters at a networking event, I decided to jump in and try podcasting for myself. Since then, we have had a ton of amazing guests, some solo episodes, lots of freebies and opt-ins, and a couple of bumps along the way.

Today I want to look back over the past 50 episodes, give you some insight into what I’ve learned, the most popular episodes, and a little sneak peak of what’s coming next.

Topics Discussed:

An overview of the 5 most popular episodes

Some of my favorite interviews that you may have missed

The top 3 episodes to listen to before beginning your website design

Lessons I’ve learned from 50 episodes of Process to Profitability

Some of the big mistakes that I made

My favorite reviews (and why I love them)

What’s coming next

Ways that you can support the show

Most Popular Episodes:

01 | Using Your Blog to Educate Clients with Cinnamon Wolfe

14 | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

39 | Mindfulness and Entrepreneurship with Lee Chaix McDonough

11 | Creating Effective Surveys in Your Business with Lauren Black

20 | Pricing Your Services for Your Profitability and Your Dream Clients with Kristin Kaplan

My Favorite Episodes You May Have Missed:

47 | Strategies for a Higher Converting Email List with Kate Boyd

05 | Using Customer Feedback in Product Design with Ashley Staum

10 | Connecting to Your Clients through Brand Photography with Mallika Malhotra

You Need to Listen Before Designing a Website:

15 | Is Your Website Working for You? Creating a Strategic Website

27 | Setting Goals and Planning Your Website

29 | Creating Content for Your Website

What I’ve Learned:

I love having a conversation with my guests while still covering their area of expertise

Podcasting takes a lot of time and effort and it costs a lot more than writing a blog

It’s easier to interview a guest...
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Connect with Samantha
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Free Website & SEO Resources
🌿 Free Website Video Review
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✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

49 | Creating a Subscription Service Based on Your Customer's Needs with Rachel Rouhana

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 11 Apr 2018 21:42:36 GMT

Today I’m talking about creating a subscription service based on your customer’s needs with Rachel Rouhana. We get into a ton of great topics and she gives us the behind the scenes of her business, including why she decided to offer her stock photos as a subscription, how she got started, and why she’s chosen to do business the way she does. We also talk about how she balances customer feedback and the vision she has when choosing the types of images to include and the bigger business decisions that she’s making. We also talk a lot about she does customer service and how her teams help her to really build a collaborative environment where they can all grow in their strengths and serve their customers to the best of their alibies.

Rachel and her team are amazing because they put their customers first and you can really hear that in this interview when she’s talking about the decisions that they make, the things that they choose to shoot, and the way that they go about making decisions about the business and the way they’re going to approach everything they do. We also talk briefly about her website redesign that came about recently and why she decided to bootstrap things at first so that she could get started. There is so much great information in this episode and Rachel really shares the behind-the-scenes of the business and is open and honest about everything that I asked her.

Rachel Rouhana is a photographer and prop stylist who helps women entrepreneurs create visually stunning brands to attract their ideal clients. She founded Haute Stock to make it easy + affordable for boss ladies to create gorgeous graphics that get clicks, likes, shares, and ultimately lead to more sales. Obsessed with gold, glitter, and all things pink, you can often find her sipping a latte and scrolling through Instagram for inspiration. Meet Rachel and learn how to add instant glam to your brand at www.hautestock.co

Topics Discussed:

How Rachel got started offering a subscription services

Why she intentionally chose a subscription library instead of selling images individually

How she decides what to include in the library

How to get feedback from your customers and use it to adjust your offerings

Balancing customer requests with your own vision for your business

The process of planning and shooting in collaboration with other businesses

What customer services looks like for a subscription-based business

What Rachel’s team looks like and how it grew

Bootstrapping in the early phases of business and investing as you grow

Resources Discussed:

Printed Mint

Hello World Paper Co.

Mompreneur collection

Tutorial videos on YouTube

Patricia of Fancy Girl Design Studio

Connect with Rachel:

Website

Haute Stock’s Instagram

Rachel’s Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

48 | Designing Your Website for Your Client Experience

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Apr 2018 08:00:00 GMT

Today I’m talking about designing your website to help your client experience. I know that this is an episode that might seem a little out of place because you’re wondering, ‘what does website design have to do with client experience?’ but as we go through this episode, I think that it will make more sense. It can be helpful to think about your website design and client experience together so that you’re creating something seamless that really benefits the people that you’re working with and want to work with in the future.

Topics Discussed:

Why you should think of your website as the beginning of your client experience

Creating a process that moves people from your website into your services

Why your client experience needs to work for you and your clients

Automating the client experience on your website

Design choices that impact client experience

Using feedback to make changes to your website with your clients in mind

Resources Discussed:

Automating the Client Experience for Great Customer Service

Dubsado

Acuity

Crazy Egg

UX – What is it and Why is it Important?

Action Steps:

Think of your website as the first part of your client experience

Find one thing you can automate today

Take a look at your navigation and make sure that it's simple and easy to understand

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

47 | Strategies for a Higher Converting Email List with Kate Boyd

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 29 Mar 2018 08:00:00 GMT

Today I’m talking with Kate Boyd about strategies for a higher converting email list. She talks about why an email list is so important for your business. Then we talk about what conversions are and why they matter. She also goes into what conversion rates can tell us about our business and how we get started on the right foot or increase conversions in our current email list, depending on your business. We talk about ways you can engage with your email list while it’s still small so that you can figure out who you’re serving and what they need from you so that you know you’re attracting the right people and that you’re giving them what they need so that your business can grow.

She also has a really awesome idea for a way that you can increase conversions on your email list that I loved because it’s such a different idea that I have not seen out there.

Kate Boyd is the founder of Cobblestone Creative Co., a digital marketing agency that creates hand-crafted strategies and content to convert more leads into paying customers and clients. In 3 years, she has built 3 profitable online businesses and created marketing and sales experiences — both live and automated — that convert 3-5x the normal rates.

Kate combines a journalism degree, 3 years of online business experience, and 5+ years in non-profit marketing to support others as they grow, nurture, and mobilize their tribes so they can have success and time to enjoy it too.

Topics Discussed:

Why an email list is so important for small business owners

The importance of conversions and what the numbers can tell us

Getting your email list started off right so that it’s set up for conversions

Strategies you can use to increase conversions on your current list

How you can use your email list to serve your clients

Resources Discussed:

Powersheets

The Marvelous Mrs. Maisel

Connect with Kate:

Website

Instagram

Conversion with Compassion Facebook group

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

46 | Why Your Website Needs to be Mobile Responsive

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Mar 2018 08:00:00 GMT

Today I’m talking about why your website needs to be mobile responsive. I’m going to be giving you some statistics about mobile use, talking about the different types of mobile design, and then going over the benefits of having a mobile responsive design for your website. We’re also going to talk about how you can make your website mobile-friendly and some of the common mistakes that Google lists as problems that can hurt your search engine ranking with them and your overall user experience.

If you have a website, you need to listen to this episode to make sure that your website mobile responsive or mobile-friendly so that you’re not missing out on any of these big benefits.

Topics Discussed:

Why having a mobile responsive website is important

The difference between mobile-friendly and mobile responsive design

The benefits of having a website that is mobile-friendly

How you can design a website that is mobile responsive

Common mistakes to avoid when designing for mobile

Resources Discussed:

Mobile-Friendly Test

Mobile Usability Report

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

45 | Designing Your Book to Connect with Your Clients with Lisa Von De Linde

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Mar 2018 08:00:00 GMT

Today I’m talking with Lisa Von De Linde about designing a book that connects with your clients. If you’ve listened to my previous episode with Jodi Brandon (episode 14), this is a really great follow-up. We are talking about how design works, as well as the difference between self-publishing and traditional publishing. In this episode, Lisa talks about how designing a book is different from designing for other platforms and why you need an experienced book designer to help you through the process. She also discusses what the book design process looks like and how involved you, as the author, will be in the design of your book. We also go over the typical timeline for self-publishing a book and how it is different from going the traditional publishing route and has some tips for people who haven’t designed a book before or designers who are interested in learning more about book design.

Lisa also has a really cool download of the top 11 things an author needs to consider before self-publishing that you can get at her website.

Lisa is a graphic designer and owner of LisaVdesigns—the studio that partners with authors, organizations, and entrepreneurs who are making a difference. Impacting lives in their community or around the globe. Her studio provides custom design services for all things book publishing & branding systems. She is particularly passionate about partnering her skills with those who have a vision for "difference maker" goals, whether that's a non-profit, a Fair Trade company, a biz with an eco-friendly focus, those impacting their local economy, or those championing a specific cause through the service they provide or the product they create. Based in Ohio, she is always daydreaming about new travel destinations, whether the travel is a work trip as a location-independent business or a true vacation. She strives to provide the highest quality design services for purpose-driven businesses.

Topics Discussed:

How designing a book is different than designing for other areas

Why it’s important to work with someone who has experience in book design

The difference between traditional and self-publishing a book

The book design process for those who are self-publishing

How manuscript writing and book design work in partnerships

The typical timeline for self-publishing a book

Tips for those who haven’t designed a book before

Resources Discussed:

Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

Planoly

The Top 11 Things an Author Needs to Consider before Self-Publishing

Connect with Lisa:

Website

Instagram
For a workbook to determine the best format for your book idea, send Lisa a DM on Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

44 | UX - What is It and Why is It Important?

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Mar 2018 09:00:00 GMT

Today I’m talking about UX – what it is any why it’s important. This is a topic that I’ve wanted to a cover for w while, but I wanted to make sure that I could bring you the best information possible and show you how I use this in my own business so that you can start thinking about this topic as you make decisions for your website or for other areas of your business.

Today we’re going to cover what UX is, why it’s important, how you can think about this during the design process and as you make updates to your website, and how you can perform a UX test on your own website and my experience with UX testing on my own website.

You can get a free download to help you perform a UX test with some questions you can use, you can get that at www.lemonandthesea.com.

Topics Discussed:

What is UX

Why UX design is important

The UX design process

How you use UX thinking to update your website

Performing a UX test on your website

My experience conducting a UX test and what I learned

Resources Discussed:

UX Test Guide PDF

Creating Effective Surveys in Your Business with Lauren Black

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

43 | Nurturing Client Relationships with Geomyra Lewis

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Mar 2018 09:00:00 GMT

Today I’m talking about nurturing client relationships with Geomyra Lewis Pollard. We get into some really great topics for anyone who works with clients in their business, including the best way to begin building a relationship with someone you want to work with and how you can balance giving your clients enough information without overwhelming them.

We also talk about some of the ways you can make your clients feel special during their time with you can after the project has wrapped up. Geomyra also gives some advice on building vendor relationships with the people who are serving the same clients that you are so you can create referrals and build a team so you can offer your clients with best services possible through people you enjoy working with.

Geomyra Pollard is the Creative Director behind Geomyra Lewis Weddings and Events (GLWE) and Entrepreneur Encourager at Coaching for Creatives. A native of the Washington DC area, Geomyra is the daughter of George + Myra. She is passionate about her family, faith and focuses on what matters most. With over a decade of experience in the weddings and events industry, Geomyra has a stellar reputation among her clients and colleagues as being a detail-oriented planner. She is known for producing jaw-dropping events, while managing her clients, the GLWE team and creative partners with ease and poise. As an entrepreneur encourager, Geomyra finds joy in working with creative entrepreneurs as they work to build meaningful brands and businesses. She believes we should do all things with grace, passion, and purpose. Geomyra is married to her high school sweetheart and is the proud mama of Payton and Jackson.

Topics Discussed:

The best way to begin building a relationship with someone you really want to work with

How you can balance giving your clients enough information without overwhelming them

Ways to make your clients feel special throughout your time with them

How you can continue nurturing your client relationships after the project is over

Why creating vendor relationships is so important

How you can create a network of vendors you trust to support you and your clients

Resources Discussed:

Canva

Trello

Connect with Geomyra:

Coaching for Creatives

Instagram

Website

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

42 | Why Your Website Matters to More than Your Clients - Website Design from a Podcast Host Perspective

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Feb 2018 09:00:00 GMT

In addition to being a website designer, I’m also a podcast host and I interact with a lot of people online. I’m always looking at other people’s websites as I consider bringing them onto the show, collaborating with them, recommending them to my clients, or just trying to get to know other people in the online space.

The problem is that when people design their websites, they forget that it’s not just for dream clients – it’s also for all the other people who want to learn more about you.

If you’re considering educating, collaborating, or reaching out to more people, this episode is a great one for you. I’m going to be talking about why your website matters to more than just your potential clients and give you my perspective as a podcast host and business owner on what I look for in a website.

Topics Discussed:

What I look for in a website when considering a guest for my podcast

Up to date content

Image of them and bio

Who they serve and what services they offer

Way to get in touch (that’s not a contact form)

Areas of expertise

Don’t overwhelm your visitors

No music

Videos should not start automatically

Don’t use pop-ups on mobile

Present clear information on your Home page

Have a clear way to get in touch with you

If you have ads on your website, don’t embed them with your content – you want to make things easy to read

List your location (including your city) in multiple places on your website

Add visual space and clear dividers to make your content easy to read

Include fun facts about you, not just a boring bio

Use industry norms in your menu bar

Don’t use jargon – make your copy clear

Keep the design simple, but not boring

Resources Discussed:

Finding Keywords for Your Website & SEO Basics

Using Verticals to Connect with Your Dream Clients with Reina Pomeroy

Setting Goals and Planning Your Website

5 Website Updates to Get Legit

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

41 | Growing Your Team and OBM vs. VA with AllieDanae Walker

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Feb 2018 09:00:00 GMT

Today I’m talking about growing your team with AllieDanae Walker and we also get into what an online business manager (OBM) versus a VA. It’s two different topics that AllieDanae blends perfectly.

We’re going to talk about finding the perfect person to work with, what to expect when you bring someone on to your team, and who is responsible for what. We also discuss the difference between an OBM and a VA and her best tips for growing and managing your team.

AllieDane is a great person to help us with this topic because she has worked as a VA and an OBM for a lot of great online businesses, so she gives some great insight into who you should hire for your team, how you can figure out what you want to outsource, and then how you can grow once you’ve hired that first person.

There are so many moving pieces to your business and AllieDanae understands it can get overwhelming. However, when it is all run and done well, you are able to live a life that you truly love. As a business owner herself, she wants to help you take your business from just getting by to flying high. Her goal is to remove as many admin and social media tasks off of your plate so you can focus on the creative side of your business, the side you love! The Social Walker Agency services are meant to walk alongside of you and enhance the efforts that you are already making. Consider AllieDanae and her team your team!

When she's not cheering on her business teams, AllieDanae is cheering on one of her favorite sports teams - the Georgia Bulldogs and Atlanta Braves. You can also find her sipping coffee throughout the day, spending her mornings in the Word, and enjoying time with her family and friends. She loves sharing about her passions of faith and business to anyone who comes into her life.

Topics Discussed:

How you can find the right person to work with

What you should expect when bringing someone onto your team

What your new hire will need from you and what they should have in place already

The difference between an OBM and a VA

What to do if you aren’t working well with someone you’ve hired

Tips for growing and managing your team

Resources Discussed:

Christy Wright’s Business Boutique

Business Boutique Podcast

Connect with AllieDanae:

Website

Instagram

Facebook

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

40 | Choosing and Optimizing Images for Your Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Feb 2018 09:00:00 GMT

Whether you’re a photographer or not, the images you choose for your website can draw in or turn away your dream clients. The trick isn’t finding images – there is stock photography all over the internet – but finding the right images and making them work for your website.

Topics Discussed:

How to choose images for your website

Things to avoid when choosing images

Stock photography vs. custom photography

Why starting with design is so important when choosing images

My favorite places to find stock photography

How to optimize your images for the web

Resources Discussed:

Connecting with Your Clients through Brand Photography with Mallika Malhotra

Haute Stock

Turquoise and Palm

SC Stockshop

Creative Market

Morguefile

Unsplash

Pexels

Pixabay

TinyPNG

JPEGmini

Google PageSpeed Insights

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

39 | Mindfulness and Entrepreneurship with Lee Chaix McDonough

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Feb 2018 09:00:00 GMT

Today I am talking about mindfulness and entrepreneurship with Lee Chaix McDonough. We have a great, in-depth conversation about what mindfulness is, the key aspects, why it’s important to us as entrepreneurs, and how we can practice mindfulness in our own lives.

She gives some great insights and I know that this episode will be really useful for you to listen in and then put into practice. As Lee says, we don’t have to do everything and we don’t’ have to get it right all the time, but by starting off with a mindfulness practice even once a week can help us deal with some of the things that come with being an entrepreneur, like overwhelm and all of the ideas.

Lee Chaix McDonough is a coach, therapist, and founder of Caravel Coaching. After over a decade as a clinical social worker and public health professional, Lee entered the coaching field to help creatives and creative entrepreneurs create lives they love.

Her coaching philosophy fuses the principles of Acceptance & Commitment Therapy, Energy Leadership, and mindfulness in order to help her clients excel at their work, feel in control of their careers, and transform their lives.

Topics Discussed:

What mindfulness is

The key aspects of mindfulness

Why mindfulness is so important to an entrepreneurs

How you can practice mindfulness

How focusing on mindfulness in business can serve your clients

Resources Discussed:

Gimlet Media

West Wing Weekly Podcast

Judge John Hodgman Podcast

Courage & Clarity Podcast

Steph Crowder with Fizzle

Connect with Lee:

Website

Facebook

Instagram

Blog

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

38 | Finding Keywords for Your Website and SEO Basics

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 25 Jan 2018 09:00:00 GMT

Today I’m talking about finding keywords for your website and some SEO basics. Many of my clients struggle with SEO and some of them don’t even understand what it is, and so I wanted to get on the show today and go over what SEO is, why it’s important for your business, and how you can work on your website so that your SEO is better.

If you’ve ever gone into a Facebook group and seen people asking about SEO, search engines, or keywords and you’re not sure what that means or how you can apply it to your business, this episode is for you.

You can also download the SEO Content Guide I use with my clients at http://www.lemonandthesea.com/episode38.

Topics Discussed:

What is SEO

How SEO works and why it’s important for your business

What you can do to improve your SEO

How to find relevant keywords and phrases

The importance of unique page titles

Meta descriptions and what they’re used for

Why you should update your old content

How to use internal linking

The importance of external linking and social proof

My best practices and implementation tips for all 6 areas you should be focusing on

Resources Discussed:

Using Verticals to Connect with Your Dream Clients with ReinaPomeroy

Quarterly Website Maintenance for Your Website

Build and submit a sitemap to Google

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

37 | Managing Multiple Businesses without Complete Overwhelm with Krista Miller

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 18 Jan 2018 09:00:00 GMT

Today I’m talking with Krista Miller of Krista Rae all about managing multiple businesses without complete overwhelm. Even if you aren’t managing multiple businesses right now, this episode is still really relevant because we’re talking about practical steps you can take to avoid overwhelm in your business as you’re adding side projects or just juggling client and business work.

I’m excited about the way Krista runs her business and her willingness to share the systems she uses. She gives great advice on how we can run everything without spending 24/7 on our computer or in our business. She also talks about how you can break your tasks up to get everything done and gives her biggest tip for running multiple businesses without getting overwhelmed.

Krista is a WordPress developer, co-host of the Get Back To Design Podcast, and co-founder of Coded Creative Themes. She specializes in collaborating with passionate designers to craft strategic websites that directly support their clients' goals, while helping them ditch the tech and spend more time doing what they love - design.

Topics Discussed:

The businesses Krista runs and how each got started

How we can run our business and pursue other projects without working all the time

The systems Krista tried and what works best for her

Exactly how she organizes her week to allow for client work, business projects, and flexible time

How you can break down all your tasks so you can get it all done

Her biggest tip for running multiple businesses without getting overwhelmed

Resources Discussed:

Inito

Coded Creative Themes

Get Back to Design Podcast

Connect with Krista:

Website

Instagram

YouTube

Facebook Group

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

36 | Website Redesign vs. a Refresh - Which Option is Best

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 11 Jan 2018 09:00:00 GMT

Today I’m talking about a website redesign versus a refresh or customization and which option is best for you.

Right now, as we go into 2018, a lot of us are looking at redesigning or updating our websites, refreshing what we have so that we can better speak to those dream clients and really start to grow our businesses and meet those big goals in the New Year.

For me, this included updating my website with my new signature process, The Strategic Website Design Roadmap, and I wanted to talk through a couple of the options that are included in order to help you figure out the best way to go about updating your website.

Topics Discussed:

The Strategic Website Design Roadmap process

What’s included in a Website Redesign

What’s included in a Website Customization

When you need a complete redesign

Examples of clients who designed their websites from beginning to end and why they chose that option

When you don’t need to redesign and should consider customization instead

Examples of customizations I’ve done for clients and why that option was best

How to prepare to update your website

Resources Discussed:

Episode 29 Creating Content for Your Website
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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

35 | Using Verticals to Connect with Your Dream Clients with Reina Pomeroy

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 04 Jan 2018 09:00:00 GMT

Today I‘m talking with Reina Pomeroy about using verticals to connect with your dream clients. This is a topic that I have learned from Reina in person and I was so excited to be able to share it with you. We talk about what verticals are and how they help you in your business, how you can figure out what that is for your specific business and what makes you different in the areas to talk about, as well as how to plan content based on these big topics.

Reina also talks about how she uses this method to create products, courses, and different items for her dream clients. We have a discussion about serving her dream clients well has benefited her business and I share some of what I have seen from the client side.

Reina Pomeroy is the Owner and Founder of Reina + Co, the Life + Biz Success Coaching® Practice for creatives who are right brained and heart-centered. She helps clients stop spinning their wheels and take action on what’s most important. She’s a Certified Professional Co-Active Coach with over 1,500 hours of coaching under her belt. Reina also co-hosts the Creative Empire Podcast where she interviews leaders in the creative industry. She’s based in Washington DC but her clients and creative entrepreneur community live all over the globe. You can find Reina’s work featured on Entrepreneur on Fire, Entrepreneur.com, Brit + Co, The Huffington Post, Honeybook, The Rising Tide Society and Best Friends for Frosting. She also travels around the country speaking and educating creative entrepreneurs.

Topics Discussed:

What verticals are and how they help you in business

How you can find your verticals

How you can stand out even when other people talk about the same topic

An outline of planning your verticals

How you can plan content based on your verticals

How this method benefits your clients

How Reina has built her business on creating what her clients are asking for

My experience working with Reina

Resources Discussed:

Verticals Trello Board

Powersheets

Connect with Reina:

Website

Instagram

Facebook

Big Plan for the Creative Mind

Creative Empire Podcast

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

34 | Standing Out in a Crowded Industry with Marva Goss

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 28 Dec 2017 09:00:00 GMT

Today I’m talking with Marva Goss all about standing out in a crowded industry. We cover a lot of topics including why standing out in a crowded market is so important, how you can figure out what makes you different, and how you can build your visibility with your dream clients.

We also tackle the question of why being visible actually a benefit to your clients. Plus, Marva gives us a few steps that we can take today to stand out and get noticed online.

Marva is the brand + content strategist behind Marva J. Coaching Co. Marva helps female creatives position themselves as the go-to expert in their industry, while building a brand they're excited about. Marva is a veteran turned life coach turned strategist that encourages her clients to step out of their comfort zones to build an online presence that stands out from the rest. For more information, visit www.marvajcoachingco.com.

Topics Discussed:

When to work with a brand strategist

Why standing out a crowded market is important

How you can figure out what makes you different

“Your greatest selling point is you”

Why connecting with people on an emotional level is the most effective way to find clients who align with you

How to know what to share about the personal side

Building your visibility with your dream clients

How to know what to share and what to keep to yourself (at least for now)

Why planning your content in advance really helps you be visible

How to engage authentically in Facebook groups

Building trust and saying the hard things

Sharing your story

Connect with Marva:

Website

Facebook

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

33 | Looking Back on 2017 and What’s Next

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 21 Dec 2017 09:00:00 GMT

Today I am looking back on 2017 and talking about what’s next for the New Year. I’m going to be sharing my big accomplishments, what worked and what didn’t, and even getting into some of the numbers. I hope this episode gives you a chance to see what it’s like behind the scenes of an online business and encourages you to reflect on the past year as you start to make your goals for 2018.

Topics Discussed:

My Focus for 2017: Abundance

My big accomplishments

Starting Process to Profitability

Buying a house

Creating a signature process for website design

Deciding to stop offering brand design and focus on websites

What worked in 2017 and what didn't

The intentional investments that I made in my business

The new tools I invested in learning and using

A comparison of my numbers from February 2017 to December 2017, including my income, expenses

How I'm giving back in my business

My big goals 2018

Announcing Showit Custom Website Design

Resources Discussed:

VIP Intensive 1.0 & 2.0

Social Glue Sessions

Podcasting for Creatives

Dubsado

CovertKit

Later

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

32 | Using LinkedIn to Create Connection and Establish Expertise with Deneen Troup-Buitrago

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 14 Dec 2017 09:00:00 GMT

Today I am talking with Deneen TB all about using LinkedIn to create connection and establish expertise. She has some great information to share about the LinkedIn platform and why we shouldn’t be scared of it as creatives. She goes over some great tips about creating a profile that people will be able to find, connecting with your dream clients online, the experience of building connections and getting into groups, and how we can use LinkedIn to share our expertise.

We talk about a ton of stuff that will help you get started on this platform if you’re not there already and I would encourage you to check out Deneen’s LinkedIn profile as an example of all the things we’re talking about so that you can start using LinkedIn.

Deneen Troupe-Buitrago, M.Ed., is a Motivational Keynote Speaker & Trainer relieving the guilt from Faith-based Businesswomen by Linking Faith & Business. Her organization is called Grow From Your Overflow, LLC. She is a Development Strategist that connects you to Professional, Personal, and Spiritual growth opportunities through Speaking, Workshops, Online Courses, plus, one-on-one Consulting and Coaching.

Some areas of expertise include Developing Goals, Writing Action Steps and Time Management as well as personal areas such as Developing New Habits, Procrastination and Presentation Skills. She weaves everything she does with Faith and has created the Personalized Faith Plan for your success in Faith & Business. Her background in Education mixed with her experience in Drama gives her a unique Speaking style that is truly a ‘hands-on’ experience. By linking all of it to her Faith, she has combined all the best parts of her life to give back and serve others.

Topics Discussed:

Why it’s important for business owners to be on LinkedIn and how it’s different from other social platforms

Creating a profile that your dream clients can find

Finding keywords and the right image to connect

How you can use the sections of your profile to connect with the right people

Why you don’t need the paid version

Ways to connect with people outside your circle

How we can connect with our dream clients

The etiquette for connecting and following up

Using groups on LinkedIn

Who should be using LinkedIn

Connect with Deneen:

Website

LinkedIn

Instagram

Facebook

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

31 | A Brief History of Lemon and the Sea

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Dec 2017 09:00:00 GMT

For the month of December, my solo episodes are going to giving you a little but more information about my business and what it is that I do and how I came to do that.

Today I’m going over a brief history of Lemon and the Sea, starting way before running a business was even on my radar.

Topics Discussed:

How I got started designing and creating at a young age

My high school activities and how they influenced my future

What architecture school taught me about business and design

How I started my career after college

The transition from full-time job to freelancing

My first design request and early business decisions

How I narrowed in on my niche and what I’m passionate about doing

The ideas that didn’t work and why I started Process to Profitability

How Lemon and the Sea is transitioning and what that looks like behind the scenes

My mission statement, manifesto, and core values

Resources Discussed:

Squarespace

Reina Pomeroy

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

30 |Being Financially Savvy in Your Business with Melissa Whaley

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 30 Nov 2017 09:00:00 GMT

Today I’m talking with Melissa Whaley of MelissaWhaley.com and we are chatting all about being financially savvy in your business. Melissa shares a lot of great information like getting started with the right accounting system (including some free ones that she suggests). She also talks about staying up to date with your finances and what you should be doing yourself versus what you should look into outsourcing early in your business.

She also discusses some of the mistakes she sees business owner’s making in their finances and how you can fix them, as well as why being financially savvy is a benefit to our clients and customers and our own business.

Melissa Whaley is a licensed Tax Pro, Financial Strategist, and California Momma of 3. Melissa works virtually with creative business owners who light up over their work and freak out over their numbers. Her favorite things are sipping a good latte and exploring outdoors with her family.
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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

29 | Creating Content for Your Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 23 Nov 2017 09:00:00 GMT

Welcome to Episode 29 of Process to Profitability. It’s another solo show this week and I’m covering one of the topics I get asked about most from my website design clients: creating content for your website.

Your content is one of the most time consuming and intimidating pieces of a website design (or redesign). You want to get it just right because you’re investing in a brand new website and you really want to see growth in your business.

But if you’re like many small business owners, you just have no idea what you should include on your website – and you wish someone would give you a checklist already.

Today I’m going to do just that – give you a checklist of the content I’ve seen work best on websites – and tips for making it your own.

You can download my basic content to-do list at www.lemonandthesea.com/29download.

Topics Discussed:

Why your content is important

Your key positioning content pieces

Creating a journey

Building trust through content

The pages you need on your website and what to include for each

Best practices for the content on your website

Resources Discussed:

Process to Profitability: Writing an About Page that Connects with Maria Carras

Content To-Do List

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

28 | Writing an About Page that Connects with Maria Carras

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 16 Nov 2017 09:00:00 GMT

Today I’m talking with Maria Carras of Carras Creative all about writing an About page that connects with your ideal clients. Maria goes into a great outline of what you need to include on your About page and how you can lay that out so that you are communicating what you do, who you work with, and how you can help people, as well as ways that you can interject some of your personality onto this really important page of your website.

Maria Carras is the CEO & Founder of Carras Creative -- a creative copywriting agency working with coaches, creatives and online educators to help them share their story online. She lives in Athens, Greece with her British (aspiring-author) husband, her two rambunctious little boys and a rather ridiculously moody cat. When she's not listening to podcasts or writing for clients, you'll find her reading stories to her boys or making herself yet another cup of coffee.

Maria is offering a great discount on her DIY Your Killer About Page Workbook, plus a whole lot of bonuses for listeners of Process to Profitability. You can get 40% off that workbook by going to mariacarras.com/lemonandthesea and using the code lemonandthesea at checkout.

Just a note: If this episode sounds a little bit different, I am coming to you from my new office in our new home and we are still working on moving and getting the sound just right.

Topics Discussed:

How Maria started copywriting and content creation for creatives

Why writing an About Page can be the most difficult page on your website to write

The importance of unlearning the ways you were taught to write in school

The main thing you’re trying to communicate on your About Page

Why your About Page is so important and needs to help you stand out in a crowded market

Why it’s important that you work with people who fit your personality and style

The biggest mistake people make on their About Page

Getting to the heart of the issue – finding the big problem your dream clients need your help to solve

An outline of a successful About Page

Making your dream client feel like you totally get them

How to introduce yourself, who you help, and the big thing someone gets from working with you

Sharing your story and letting people see who you are

Connecting with your tribe and repelling the people who aren’t dream clients

The importance of having a professional photo of yourself on your About Page

Write in a way that reflects your personality

Why you need to show your dream clients how you’ve helped people in the past

Adding personality and making your About Page fun

The importance of a Call-to-Action on your About Page

A few updates you can make on your About Page today without rewriting it

Resources Discussed:

Kimra Luna’s About Page

Pat Flynn’s About Page

Ash Ambridge’s About Page

Jenna Kutcher’s About Page

Glow on Netflix

Pursuit with Purpose Podcast from Melyssa Griffin

Connect with Maria:

Website

Instagram

Facebook

DIY Your Killer About Page Workbook

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

27 | Setting Goals and Planning Your Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 09 Nov 2017 09:00:00 GMT

We’ve all heard about goal setting in our business and you may have tried to do some yourself, whether successfully or not, but when it comes to website design, many of us don’t consider setting goals for our site before we sit down and design. As I have been learning more and more about strategic website design and working with clients, I’ve learned that this is a really important first step to getting your website right the first time.

If your website isn’t working to help you meet your business goals, then it’s really not working for you.

Topics Discussed:

Why it’s important to set goals in your business for your website

How to set a goal for your website

Questions to ask when setting a goal for your website

Questions to ask before starting to design

How to reach your dream clients in the simplest way possible

Sharing your purpose through what you make most important

The importance of incorporating design for your dream clients and a style that fits you

The different types of goals you may choose for your website

How knowing your goal will help you design your website to convert more

Creating a sitemap to help you make sure you have every page you need on your website

Planning your website functionality for what you need now and your big future goals

Why you need to focus on what you’re sharing the services you offer

Best practices for setting goals and planning your website design

Why keeping your website as easy to use as possible will serve your audience better

Resources Discussed:

Interview with Maria Carras

My Toolbox

Get Legit Guide

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

26 | Creating a Process for Content Creation with Abby Herman

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 02 Nov 2017 08:00:00 GMT

Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience.

Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can really dig into what your audience needs and you want to share with them.

Abby is a content strategist and content coach for small business owners, helping to get her clients' written message out to their audience, in their own voice and on their own terms. She specializes in working with female-owned, service-based businesses to generate ideas and strategies that help to move their businesses forward with content that attracts the perfect clients. Abby firmly believes in the power of educating and empowering business owners so they can grow their businesses without breaking the bank. Community over competition is truly her jam!

Topics Discussed:

How she started helping business owners create content

Why small business owners need a process for creating content

How to keep your content engaging

The importance of asking your audience what they need and want

Finding your content centerpiece

Using video to share content

Why you might want to date your content

CEO dates

Creating themes for content to help batch create and creating new value

How to create the your audience needs

Finding the main topics of your content

Tips to create content consistently

Resources Discussed:

Instastories

Todd Herman’s 90 Day Year

Orange is the New Black

Once Upon a Time

Connect with Abby:

Website

Facebook

Instagram

YouTube

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

25 | Quarterly Website Maintenance

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 26 Oct 2017 08:00:00 GMT

I can’t believe we are already at 25 episodes into this show, and I’m so excited that you’ve been with me along this entire journey. Today I want to talk about something that is going to be really important as we come up on the end of the year – quarterly website maintenance.

Some of these things you may have been doing all along and this hopefully won’t take you tons of time, but I think that they are really important to remind you to do at least every quarter. You may find that you need to do some of these items daily, weekly, or monthly depending on your business and website, but you should be going through this list every quarter to get into your business and know what’s going on behind the scenes without feeling overwhelmed by another item on your to-do list.

You can download a checklist of these items at www.lemonandthesea.com/episode25.

Back up your website

Check analytics

Check website design

Check site speed

Check links

Test e-commerce and form

Update portfolio

Update bio

Updated features

Check site map

Poll audience and update copy

SEO

Run a UX test with a friend

Website Goals

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

24 | Weatherproofing Your Business with Amy Braswell

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 19 Oct 2017 08:00:00 GMT

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether you’re preparing to take some time off or you’re growing and scaling as you create different sources of income.

A wanderer at heart, Amy at PaperFinch Design creates inspirational and geographic art and gift products in order to help people tell their story. She wants to help people illustrate and find the inspiration in their own journey – where they're going, where they've been, or their favorite life motto.

Topics Discussed:

How she got started in graphic design and why she embraces her way of designing

The importance of weatherproofing your business

Amy’s story behind her passion for helping entrepreneurs weatherproof

When you should start the process of weatherproofing

The importance of organizing and documenting everything in your business

How to set up your business to be handled by someone else

How you can start outsourcing in your business

Starting small by hiring someone who is an expert at something you don’t do well

How you can use content you’ve already created to make your business easier

How to overcome objections when it comes to outsourcing

Resources Discussed:

Blue Apron

The Pitch Podcast

These are Their Stories

Splendidly Curious

Wholesale 4 Creatives

Connect with Amy:

Website

Etsy

Instagram

Facebook

Twitter

Pinterest

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

23 | Website Design Terms You Should Know

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 12 Oct 2017 08:00:00 GMT

We have spent the last couple of weeks talking about different website design options and the way that you can work with a website designer, so today I wanted to go over some website design terms you should know. A lot of these terms may be familiar to you, but you might not be quite sure what they mean. These are all terms that a designer might use when you’re having a conversation, whether you’re interviewing them or getting some tips, but they are also going to be using these terms when working together on a one-on-one design.

You can find all these terms and definitions in the show notes for easy reference. All these terms are commonly used in website design. Some are more technical and things you might need to know in your analytics and others are common terms you have probably heard, but aren’t sure what it means for website design.
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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

22 | Transitioning from Corporate Clients to One-On-One Work with Becky Mollenkamp

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 05 Oct 2017 08:00:00 GMT

Today I’m talking with Becky Mollenkamp all about transitioning from corporate clients to one–on-one work and we get into a lot of great topics.

Becky discusses why she made the transition from working with corporate client to creative entrepreneurs. We talk about how the expectations on her business have changed based on the types of clients she’s working with, how she balances automation and personal interaction with her clients, as well as why she thinks being authentic online and on social media is so important.

We talk about how you can beta-test your ideas before you launch your services and get into some really fun discussions on customer services and why that’s so important.

Becky Mollenkamp is a business mentor for creative entrepreneurs. In her 10-week Own It, Crush It program, she helps entrepreneurs get out of their own heads to find clarity and create action plans for moving their businesses forward. Learn more about Becky and her program at beckymollenkamp.com.

Topics Discussed:

How she started working with creative entrepreneurs

How working with small business owners is different from corporate clients

Communicating your value to potential clients

Why being yourself in all ways is so important for your business

How she created a sales process that feels authentic and respectful

Balancing automation and hands-on communication

Creating touchpoints in your business to attract and repel potential clients

The difference in investment for corporate clients and small businesses

Finding a balance between making a profit and working with your dream clients

Being genuine with showing our journey and not just perfect images

Creating a beta-test for services you’re considering offering

How to create a great client experience and why it’s important

Resources Discussed:

Converkit

LinkedIn Course

Connect with Becky:

Website

Instagram

Own It. Crush It.

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

21 | Squarespace Integrations and Customizations

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 28 Sep 2017 08:00:00 GMT

Today I’m talking about Squarespace integrations and customizations. If you’ve listened to the previous episode where I’ve discussed Squarespace, you know that there is a lot more to the platform than meets the eye. One of the big things they have done is to create a lot of integrations with different platforms and programs to help you get the most out of your website and make it really easy so you don’t have to worry about finding plug-ins for inserting code.

Topics Discussed:

Built-in integrations with Squarespace blocks

Other integrations that work with the back-end of Squarespace

Connecting the programs and software you already use for your business

Other options for making the most of your website

Custom updates I use frequently in designing for Squarespace

Where you can find customizations for your own design

Resources Discussed:

How to Customize Squarespace to Fit Your Brand

My Favorite Squarespace Customization Tutorials

7 Little Known Squarespace Tricks

How to Use the Squarespace Image Block

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

20 | Pricing Your Services for Your Profitability and Your Dream Clients with Kristin Kaplan

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 21 Sep 2017 08:00:00 GMT

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your business, including why you need to stop depending on what others are doing for pricing and start figuring out your numbers.

We talk about knowing your numbers and why that’s so important, as well as pricing based on the value you bring to your clients instead of just what it is you need to make or what the industry standards are.

I’m really excited for this episode because I think it’s something that so many of us creative entrepreneurs and small business owners struggle with, especially when it seems like we hear from a lot of people that our prices are so high.

As we get into this episode, I want to encourage you to get into your own numbers so that you know exactly how you should be pricing your services and figuring out what value you bring to your clients.

Kristin is an entrepreneur, wife, mother of three, and extreme list maker. A northerner by way of Los Angeles, she is now happily settled in Nashville, Tennessee and loves everything about living in Music City. She founded Stunning Events 10 years ago where she plans fresh, fun, wedding celebrations and manages all business operations. She also teaches, mentors, and coaches creative entrepreneurs to live a life of purpose by building a solid business foundation. She is the writer and creator of The Pricing Workbook, a pricing guide for creative business owners and the co-founder, along with Ginny Krauss, of The Wedding Business Bosses community and The Wedding Business Academy, a 6-month group coaching program for wedding industry creatives.

Topics Discussed:

How she started her first business and started working with wedding professionals and creative entrepreneurs

The biggest issue small business owners have with pricing

Creating a strategy behind your pricing

How to calculate your cost of doing business

Learning the value of your services or products

Transitioning from an hourly mindset to value-based pricing

Pricing for the clients you want to work with

Packages vs. hourly rates

Explaining your pricing to potential clients

Why you should get paid, even when you’re just starting out

Planning for growth in the future

How to raise your prices

Resources Discussed:

The Pricing Workbook

Asana

The Wedding Business Bosses

Connect with Kristin:

Website

Instagram

Facebook

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

19 | Website Platforms and Squarespace Myths

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 14 Sep 2017 08:00:00 GMT

Today I’m going to be talking all about website platforms and covering some Squarespace myths that you might be buying into if you have just been reading blog posts online or getting your information from people who haven’t used Squarespace.

The reason I want to cover these topics is because not every website platform is going to be the best option for every business. While I work solely in Squarespace, there are potential clients who come to me who might be better served by a different platform.

I’m going to be going over some of the most popular website platforms, including who each is best for, the average cost, and some pros and cons of each. There are lots of other platforms out there, but I don’t cover all of them.

Topics Discussed:

The difference between a domain and hosting

Squarespace overview, pros and cons

WordPress overview, pros and cons

Wix overview, pros and cons

ShowIt overview, pros and cons

How Squarespace is actually great for SEO

Tips and integrations that allow you to get more from Squarespace

How you can back up your Squarespace content

Recent updates to Squarespace that allow you more control over eCommerce

Resources Discussed:

Squarespace

Wix

ShowIt

NameCheap

BlueHost

Squarespace SEO tricks you should be using

G Suite

MailChimp

Acuity Scheduling

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

18 | Getting Started with Wholesale Carolyn Keating

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 07 Sep 2017 08:00:00 GMT

Today I’m talking with Carolyn Keating of Wholesale 4 Creatives all about getting started with wholesale. Carolyn has a 10 year background in wholesale for other businesses and she has translated that into helping small creative businesses get into retail stores and get their products seen by bigger businesses.

Today we’re covering a lot of information that is mostly aimed at product-based business, but there are some great tips for cultivating relationships and figuring out pricing information if you’re a service-based business.

Some of the topics we cover are what wholesale is and why it’s beneficial, how you can price your products for profitability in the wholesale space, and how you can connect with people in stores and build relationships so you can be seen and stay top of mind whenever they are placing new orders. We also cover a few of the ways that customer service changes when you are working in the wholesale space

Carolyn Keating is the owner of Wholesale for Creatives, a resource for product based businesses looking to develop their wholesale and retail strategy. Prior to launching her business, Carolyn spent a decade in sales with a NYC-based women's accessories company where she developed and sold products to retail chains throughout the country. Her mission is to educate small businesses about the industry’s best practices so they can successfully compete in the marketplace and avoid making costly mistakes.

Topics Discussed:

What wholesale is and how it can benefit your business

Balancing wholesale products and selling on your own platform

Pricing for profit in the wholesale space

How to reach out to stores when you’re ready to start selling your products wholesale

Creating and building relationships with local businesses and buyers

How pitching a store is similar to pitching a blog post or podcast

The steps that happen when you’re products have been accepted into a store

How customer service changes when selling to a buyer instead of direct to the customer

The importance of dealing with issues quickly and well

How to stay top-of-mind (in a good way)

What you need to have in place before considering wholesale

The importance of having multiple products and manufacturers you trust

Why you need to evaluate if wholesale is right for you and do it yourself before you hire a team

Resources Discussed:

The Savvy Community

Plan to Eat

Connect with Carolyn:

Website

The Wholesale Collective

Instagram

Facebook

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

17 | How a Website Designer Can Save You Time & Money

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 31 Aug 2017 08:00:00 GMT

Today is a continuation of my website design series and I’m going to be talking about how a website designer can save you time and money. I’m going to go into some really important things to think about when you are considering whether you want to DIY your website or hire someone to help you with the design and development in order to save you time and ultimately save you money so you can spend more time working with your clients and growing your business.

Topics Discussed:

Why you can’t do everything in your business as it grows

The ultimate goal of running your business and why hiring can help you get there

How a website designer can uses your vision and needs to design your website right the first time

Why a designer can save you money with their resources and knowledge

The back-end things that a designer should put in place that you can grow down the road

The importance of having a designer support you before, during, and after your website launch

The steps a website designer will follow to design a website that meets your goals

How a website designer can save you time by managing your project and keeping everything on track

Why having a designer who is familiar with your design and platform helps you post-launch

Resources Discussed:

Squarespace

MailChimp

ConvertKit

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

16 | Building a Team that Supports Your Business Mission with Ashley Cox

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 24 Aug 2017 08:00:00 GMT

Today I am talking with Ashley Cox of sproutHR all about building a team that supports your business mission. We covered some great topics including how to hire for a small business, how to set up the hiring process including creating a really great job description, and how you can create an interview process that will help you find the right person for the job. We also talk a little bit about the difference between contractors and employees and how you might be able to hire an intern for your business.

Ashley has so much to share and we covered a lot of it today, so I’m really excited for this episode.

Ashley Cox is The HR Partner for Creatives at sproutHR, where she helps you hire, train, and lead your thriving team, all with confidence and heart. She loves to make the scary and overwhelming parts of hiring and leading a team simple, actionable and fun, so you can feel more at ease in your business and get the help you need!

Topics Discussed:

How Ashley moved from corporate HR to running her own business helping creative entrepreneurs

How she found a place where she could use her corporate experience and build a business she loves

How to create processes and systems to help your business grow

The importance of writing your processes down

How to create a job description that helps you hire the right person

Why you need to outline the interview process before you start accepting applications

The things you need to include in a job description

How to make sure that the person you’re hiring has the skills needed for the job

Why you should hire slowly to avoid hiring the wrong person

The difference between a contractor and employee

Why you can’t hire an unpaid intern

The importance of creating a culture for your business

Resources Discussed:

Ginny Kraus

Google Calendar

Connect with Ashley:

Website

Facebook

Instagram

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

15 | Is Your Website Working for You? Creating a Strategic Website

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 17 Aug 2017 08:00:00 GMT

Today is the second episode all about website design and I am going to be talking about how you can evaluate if your website is working for you. If you haven’t listened to the first episode, I recommend you listen to episode 13.

This episode is useful whether you’re DIYing your website, getting by until you can hire a designer, or if you’re working with a designer now so that you know what to look for and ask for in a strategic website design project. Because that’s what I’m all about – using strategy in your website design so that it doesn’t’ just look good, but it also functions well and helps you grow your business.

I’m going to cover a couple of techniques for evaluating if your website is working for you and I’ve also got a checklist you can download at www.lemonandthesea.com/15download.

Topics Discussed:

The importance of having a strategy behind your website design

Why you need to test and change your design

Creating simple, easy to use navigation and what you should include

Why using website standards can help your design

Why your content is important to your website visitor’s experience

Things to check to make sure your content is working for you

The importance of having a call-to-action on each page

Creating a contact form that makes it easy for people to use

How the design of your website can support your main purpose

Why knowing your audience is important for your website

The tools I use with clients to test my website designs

The importance of testing and changing your design

My #1 recommendation for creating a strategic website

How strategic design serves your clients and customers

Resources Discussed:

Strategic Website Design Checklist

Don’t Make Me Think by Steve Krug

Google Keyword Planner

Squarespace SEO Tricks You Should be Using

Google Analytics

Page Analytics (by Google) Chrome Extension

CrazyEgg Heatmapping

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

14 | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 10 Aug 2017 08:00:00 GMT

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In addition, we cover the ultimate purpose of your book is and how you can validate your topic before you get started. Jodi also talks about the importance of finding a topic that is going to bring your audience back to your services and how you can serve them well through the topic you choose and the book you write. She also talks a little bit about her own book and how she went through this process herself, as well as the reasons that you should consider self-publishing instead of going with traditional publishing.

Jodi Brandon has more than 20 years' experience in book publishing. After many years working at traditional publishing houses, Jodi and her husband relocated from New York to Philadelphia and she launched her freelance editing business. Jodi's passion these days is working as a book editor and writing/publishing coach for creative entrepreneurs, bloggers, and small business owners who want to level up their business with a book.

Topics Discussed:

How she moved from working in traditional publishing to working one on one with small business owners and creative entrepreneurs

Why small business owners should write a book

How to find a topic for your book, including validating your idea before you start writing

Ways you can reuse the content you’ve already created

How she works with clients to help them publish a book

The difference between traditional and self- publishing

How to launch and market your book

How to get book readers back into your business and eventually hire you

Resources Discussed:

Amazon CreateSpace

Option B

Connect with Jodi:

Website

Facebook

Instagram
---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

13 | How to Work with a Website Designer

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 03 Aug 2017 08:00:00 GMT

This is the first in a series of episodes where I’m going to be taking you through what it looks like to work with a website designer and what a good, strategic, and beautiful website can do for your business.

Today we’re going to start with how to work with a website designer. I’m going to be walking you through the process of website design, what you need to have prepared in advance, some tips, and the answers to some frequently asked questions that I get from clients.

Topics Discussed:

Why I love website design

The importance of a strategic and beautiful website

The process of website design that I use with clients

What the consult call involves and why it’s important

The types of questions I ask to create a website that fits each business

Why a mood board is important in website design

What’s included in a website vision guide

The importance of a sitemap and how it helps you create content

How designers use wire framing and what you should get

How I partner with clients in the design process

The importance of testing your website before you launch

Launching your website

Ongoing support, website backups, and tutorials

Content your website designer needs from you

Website design tips from a designer

Resources Discussed:

5 Website Updates to Get Legit Guide

Squarespace

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

12 | Offering Services that Other's Won't

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 27 Jul 2017 08:00:00 GMT

When you restrict yourself to only offering services in the industry-standard way, you might be missing out on opportunities to grow your business. I have personally found that only offering pre-set packages limits my ability to work with potential clients.

Today, I'm discussing a few ways you can offer services in your business that others will not, while still being profitable and enjoying your work.

Topics Discussed:

Finding a way to offer services that others in your industry don't

Making a profit while filling a need

Going beyond packages

Working with different types of clients

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

11 | Creating Effective Surveys in Your Business with Lauren Black

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 20 Jul 2017 08:00:00 GMT

Today I’m talking with Lauren Black of Legacy Loft all about creating effective surveys in your business. Lauren and I chatted about how to create and use surveys to help you grow your business, how to figure out what kinds of services, products, and courses you might want to offer, and how to get responses that are going to help you move forward in a way that fits your business and your dream client.

Lauren also talks a little bit about surveying your clients before you work with them through questionnaires and figuring out if they are a good fit and then after you work together to see what their results were and get really great testimonials for your website in a way that’s easy for you and for your clients.

She gives some great advice on asking the right questions, where to ask, and how to balance actual surveys with getting answers through conversational questions on social media.

Lauren Black is a multipassionate entrepreneur with a heart for helping business owners reach their highest potential and purpose through creative strategy and brand design. Lauren's main business, Legacy Loft, provides brand strategy & design to entrepreneurs who are ready to shift & scale their businesses. She is also the co-founder of Elevate & Cultivate, a community for design professionals to strengthen their skills and receive feedback on their work. Lauren is preparing to launch a third business this summer, with the signature offering being the Bosscation Box — a self-led business retreat in a box where entrepreneurs can rejuvenate and work on their businesses away from WiFi & their daily distractions.

Topics Discussed:

Why you should be using surveys in your business

Getting to know your dream clients and creating things for them

The different types of surveys you can use in your business for peers, dream clients, and your clients

How you can survey people while having a conversation

Choosing the best questions to ask

Balancing the types of questions you ask

How to get responses that are relevant to your business through doing a giveaway

Using the answers you receive to connect with your audience

How long your surveys should be

Getting effective testimonials from your clients in an easy way

How surveys can help you create a course that covers everything your students are looking for

The importance of asking specific questions

How to gather information before you create a survey

How often to survey your audience

How to beta test your questions to make sure you’re getting good responses

How long your surveys should last

How to use forms and questionnaires with your clients

Resources Discussed:

Facebook Polls

Typeform

Survey Monkey

Connect with Lauren:

Website

Facebook

Instagram

Bosscation

Success with Surveys

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

10 | Connecting to Your Clients through Brand Photography with Mallika Malhotra

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 13 Jul 2017 08:00:00 GMT

Today I’m talking with Mallika Malhotra of Mikifoto + Co all about brand photography – what it is, where you can use it, and how you can get the best images possible whether you’re working with a brand photographer or someone who is going to help you capture your brand story through imagery. We chat about where you can use these images online, the best places to share these image in a way that is really going to connect with your dream clients.

Mallika also has a book coming out that covers all of these topics and more. Check it out at The Brand Photography Playbook.

Mallika Malhotra of Mikifoto + Co is a brand photographer and brand story strategist who works with women entrepreneurs, inspiring them to express themselves, share their stories and unleash their creativity through photography, branding and live workshops. She combines her strategic business sense with her creative photography skills to help her fellow lady bosses stand out and energize their message with confidence.

Based in northern NJ, Mallika also teaches live workshops on branding, vision boarding and photo styling. When she is not taking photos or building brands, she is at home with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.

Topics Discussed:

What brand photography is and how small businesses can use it

How you can get photos that will connect with your dream clients

Why knowing your brand story and why is so important

Telling your business’s story through photography

The importance of being true to yourself and not just following trends

The questions you should be asking a photographer before you work together

How to get comfortable in front of the camera

Where you can use your brand photos

When you should consider investing in a brand photoshoot

How to use stock photography with your branded images

Resources Discussed:

Delivering Happiness

Slack

The Brand Photography Playbook.

Connect with Mallika:

Website

Instagram

Facebook

Email

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

09 | Automating the Client Experience for Great Customer Service

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 06 Jul 2017 08:00:00 GMT

Today I’m going to be taklking about automating the client experience for great customer service. We’ve talked about automation in a couple of the previous episodes and you’re going to be hearing a lot more about it in upcoming episodes with guest, so I wanted to share with you my thoughts on automation including how I’ve used automation in my own business and with my clients to great a great customer experience without sacrificing the one-one-one, hands-on experience that you want your clients to have in your business.

Topics Discussed:

The importance of outlining your process before you start automating

Steps to include in your process

Questions to ask about how you work

Questions to ask about your dream clients

How to create email templates to help you automate without losing the personal touch

Using PDF Guides to share information throughout your process

How to create tutorial videos for your clients

Tools you can use to automate your client experience

Resources Discussed:

Scheduling

Acuity*

Calendly

Client Management

Dubsado*

Honeybook

17hats

Insightly

Email Marketing

ConvertKit*

MailChimp

Project Management

Asana

Trello

Basecamp

Google Drive

Dropbox

Other

HelloSign

Harvest

Wave

FreshBooks

* Some of the links above are affiliate links, but I wouldn't recommend these tools if I didn't use them and love them.

Get access to My Toolbox for all the things I use to run my business at www.lemonandthesea.com/my-toolbox
---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

08 | Creating Contracts that Protect You and Your Clients with Autumn Witt Boyd

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 29 Jun 2017 08:00:00 GMT

Today I’m talking with lawyer Autumn Witt Boyd all about creating contracts that protect you and your clients. Autumn and I had worked together on a contract for my own business and so I was excited to bring her on to talk about her process and some tips for creating contracts that protect you and your business while still making sure that your clients get the best deal possible. The goal of your contract is that you can both be confident that you would be protected if something were to happen and how that makes it so much easier to work while knowing you have a contract to back you up.

Autumn Witt Boyd is an experienced lawyer who helps high-achieving and ambitious business owners reach their big goals, faster and smarter. Autumn guides creative entrepreneurs with big dreams as they grow from one-person-shows to bigger deals and collaborations. She has special expertise in copyright and trademark issues.

Autumn also hosts the Legal Road Map podcast, which teaches business owners how to protect their rights and stay out of legal hot water. She lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

Topics Discussed:

Why a contract is the most important legal protection for your business

Why your contract should protect both you and your client

Your first contract should be a client agreement

How you can create a basic contract yourself starting out and why you should

The most important things to have in your contract with a client

Why your contracts should be strict upfront to allow you room to make decisions based on circumstances in the future

What to do if someone wants you to sign their contract

How to create a contract that protects you and your client

Use your previous experience to create a contract that serves your business based on the issues you’ve had in the past

How to communicate the benefits of a contract to your clients

Why a contract gives you freedom to do your best work

Other contracts you may need in your business

The steps to take if you need to enforce a contract

Resources Discussed:

Being Boss Podcast

Contract Templates

Tara Gentile

The Magicians

Being Boss Clubhouse

Connect with Autumn:

Website

Facebook

Facebook Live Videos

Legal Road Map Podcast
---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

07 | Starting Your Own Mastermind with Nevica Vazquez

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 22 Jun 2017 08:00:00 GMT

Today I'm talking with Nevica Vazquez all about starting your own mastermind
and how her mastermind helped her take her business to the next level. She
gives a lot of great tips and really practical information that you can use
when you want to start your own mastermind instead of waiting to be invited
to someone else's.

You will learn exactly how to start a mastermind that will fit your
business and the vision you have and help you put together a group of
people who will help you uplevel your business, support you, and give you
honest feedback.

We also talk about the best method for hosting a mastermind and how you can
keep it on track instead of worrying that everything is going to fall apart
because there is no focus.

Nevica Vazquez is a Business Strategist to digital bosses who want to scale
their online biz. The bosses she works with are past the beginner stage of
their business and ready to assess and strategize their plan for new
growth. Together, her and her clients create the online biz + marketing
plan they need to get to the next level of their business. In addition to
serving her clients, every week Nevica hosts the Digital Boss Roundtable a
roundtable webinar show where experienced biz owners meet to have
productive conversations on up-leveling their digital businesses.

Topics Discussed:

How Nevica got started in business

How your dream client evolves over time

What a mastermind is

How being part of a mastermind can benefit your business

How to find mastermind members who are a good fit

How to structure your business

How to keep your mastermind on track

Why you need to have rules going in and how to enforce them

Why you don't have to be the leader of your mastermind

Resources Discussed:

Tara Gentile's Quiet Power Strategy

Heather Crabtree's The Savvy Community

Ashlyn Carter

Find & Start Your Mastermind Group

Connect with Nevica:

Website

Instagram

The Digital Boss Roundtable
---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

06 | Improving Your Website Today with 5 Easy Updates

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 15 Jun 2017 08:00:00 GMT

Today on Process to Profitability, it’s just me talking about improving your website today with 5 easy updates that you can make. This is a subject that I am so passionate about because I believe that you don’t need a brand new website or a total redesign to start seeing more results from your website.

Take these updates and check out your own website. See if you can make some of these changes today to improve your design or if these are things you can put on your to-do list if you think they will take a little longer.

Topics Discussed:

The importance of having your email address on your website

Where to put your email address

What you need to include in your terms & conditions and privacy policy

Why you need return, refund, and warranty policies if you sell products or courses

Why these policies are important

How to update your portfolio to attract more of your dream clients

How to include images, testimonials, and client stories in your portfolio

Editing your content to keep your design simple

Why it’s important to guide visitors through your website

Adding calls to action to each page of your website

They types of calls to action you can use on each page

Why you need to map out your website like a journey

Resources Discussed:

Website Design Guide

Connect with Samantha:

Website

Instagram

Facebook

---------------------------------------
Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

05 | Using Customer Feedback in Product Design with Ashley Staum

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 08 Jun 2017 08:00:00 GMT

Today Ashley and I chatted all about using customer feedback in product design, but this episode is so relevant to people in the service-based industry as well.

Ashley and I actually met in person at a VIP Intensive back in February of 2017, so I was so excited to bring her on the show to talk about how she grew her company and how she uses customer feedback to help her design better products while still maintaining the vision she has for her business.

Ashley Staum is owner of She Plans, a little planner company that sells planners, notebooks and printable planners. She is a self-taught designer with a degree in Marketing and an MBA from Virginia Tech. Her products are created with simplicity in mind, in both design and functionality, to allow you to create the space to let life happen - because life doesn't happen on the page. As the daughter of a Navy man, Ashley lived in six homes as a child and is on her sixth home since getting married in 2004. She currently lives just north of Houston, Texas along with her husband and four young girls.

Topics Discussed:

How Ashley got started designing planners for herself and turned it into a business

Why she still creates printables along with her line of bound planners

Her transition from Etsy to having her own brand

Why Ashley loves getting customer feedback and how it’s improved her business

The four ways she receives feedback and how she uses it to make changes in her business

How Ashley avoids the temptation to stray for her signature style

Why she thinks of her customers as part of her business

Why sometimes less is more in product design

Why she doesn’t feel like other planner companies are competition

How starting small and not looking at the competition is beneficial

Her upcoming Fall launch

Connect with Ashley

Website

Etsy

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

04 | Building a Social Media Strategy with Your Dream Clients in Mind with Elise Crawford

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Jun 2017 08:04:00 GMT

Today I’m talking with Elise Crawford of Ringlet studio about creating a social media strategy with your dream clients in mind.

Elise and I had a great conversation all about why business need social media strategy, how you can create content that your dream client is going to relate to, and how you can avoid feeling overwhelmed by all of the different platforms and options there are out there.

She gives us some great advice about creating a social media strategy that works for your business and helps you to grow and scale in a way that’s really true to you.

Over the last five years, Elise has worked with countless businesses in the D.C. area to create stunning brands, digital marketing campaigns, websites and social media portfolios. In the beginning of 2016, she began Ringlet Studio with the mission of empowering women entrepreneurs brands to be bold online. Elise graduated with a Masters in Communication from Johns Hopkins University. Her concentrations were in Public + Media Relations and Digital Communications. She has lived in D.C. for the last eight years. She is planning an August 2017 wedding to her college sweetheart.

Topics Discussed:

How she knew she wanted to start her own business and work with female entrepreneurs

Why small businesses need a social media strategy

Why your marketing can be simple and really effective

How your social media strategy fits in with your overall marketing

How to get feedback from your dream client about your social media presence

How to create services strategically

Sharing your zone of genius and how to talk about your services

Choosing which social media platforms your business needs to be on

Why video is the next big thing

People like buying from people

Resources Discussed:

Hootsuite [https://hootsuite.com/]

Sprout Social [http://sproutsocial.com/]

Gary Vaynerchuk [https://www.garyvaynerchuk.com/]

Peoplemap [http://www.peoplemap.co/]

Connect with Elise

Website

Instagram

Facebook

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

03 | Why Serving Your Clients Well is Important

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Jun 2017 08:03:00 GMT

Today it’s just me and I’m going to be talking about why serving your clients and customers is so important. Of course, this is the basis for the entire podcast, but I wanted to talk about why I think it’s important and how I came to that conclusion in my own business.

Topics Discussed:

Why a business with great customer service draws you in

Why the clients are the basis of your business

Why serving well needs to come before making a profit

How to balance serving well and setting boundaries

The types of boundaries to set and where to share them

Finding an area of service to focus on

Resources Discussed:

Dubsado

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

02 | Creating a Great Client Experience with Maggie Giele

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Jun 2017 08:01:00 GMT

Today I'm talking with Maggie Giele, who is an award-winning business and marketing strategist, helping fiercely dedicated business owners slay their strategies and scale their businesses, with a sprinkle of magic.

Our episode today is all about creating a great client experience and how you can do that through processes and automation to make it really easy for you to have a profitable business while still serving your clients well.

Topics Discussed:

How to create a great client experience

Why you can't create a client experience without clients

How Maggie improves her client experience after every project

Ways that you can get feedback during the process

How to delight your client while still being profitable.

Resources Discussed:

Give Lovely

The Dragon Slayer’s Guide to Digital Strategy

Content Quest

Connect with Maggie:

Website

Instagram

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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

01 | Using Your Blog to Educate Clients with Cinnamon Wolfe

Samantha Mabe | Custom Website Design for Holistic Health Pros — Thu, 01 Jun 2017 08:00:00 GMT

Today I’m talking with my friend Cinnamon Wolfe all about using your blog to educate your clients. She gets into a lot of great topics like how she has used her blog in the past to reach and educate clients in the wedding industry and as she is transitioning to be an educator for small business owners. We also talk about her process for blogging as well as some SEO tips that can help you blog get found online.

Cinnamon Wolfe is a former corporate gal turned photographer, blogger and educator. She is an Army wife, stepmom, petmom and the friendliest introvert you’ll ever meet. She is obsessed with helping others realize they are capable of so much more than they think they are. She is a self-proclaimed #podcastjunkie and hosts her own show with her husband where they chat with business owners about all things photography, business and blogging. Her life goals are as big as her Netflix obsession and she can be always bribed with skinny vanilla lattes and deep conversations.

Topics Discussed:

How she accidentally started her business

How blogging small business owners

How to show your expertise and knowledge to potential clients through your blog

How blogging helps your SEO

How to find topics to blog about that you’re interested in and that will benefit your reader

Addressing your clients’ pain points as a blog post

Why you should write about topics you think are basic

Why you should get outside the creative industry bubble

Balancing personal and business topics

Finding the best way to balance sharing information and being yourself

How often you should blog

How you can increase your blogging SEO

Cinnamon’s process for blogging from start to finish

Resources Discussed:

CoSchedule

SmarterQueue

Todoist

Connect with Cinnamon:

Website

Blog

Instagram

Pinterest

Focus(ed) Podcast
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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea

00 | Introduction to Process to Profitability

Samantha Mabe | Custom Website Design for Holistic Health Pros — Wed, 26 Apr 2017 19:34:15 GMT

Introduction to Process to Profitability, a podcast about the tools and strategies you need to serve your clients and grow your small business.

Process to Profitability, hosted by Samantha Mabe of Lemon and the Sea, is a weekly interview show all about the tools and strategies you need to serve your clients and grow your small business.

We'll discuss tools, strategies, and processes that you can apply to your own business in a way that fits you. From online creative entrepreneurs to product creators, professionals creating their own way of working to those just starting out, we'll be digging into it all.
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Connect with Samantha
Instagram • TikTok • LinkedIn

Free Website & SEO Resources
🌿 Free Website Video Review
🔍 Website Copy Check
✍️ Homepage Writer

Work With Me
🍋 Custom Website Design Week
💻 Refresh VIP Day
⚡ Website Co-Working Day

Tools I Recommend
📷 Styled Stock Society
📈 Ubersuggest
📚 Holistic Marketing Hub

(Some links are affiliate links. I only recommend tools I use and genuinely trust.)
Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea