<![CDATA[Hocus-Focus]]>
You started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.

The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe.

Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you.

Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work.

Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed.

After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today. And where you'll be soon.

So if any of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus — because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love.

New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic — what feels impossible right now is closer than you think.]]>https://hocusfocuspodcast.comhttps://d32kcwy5dai345.cloudfront.net/1bf92f04-bf49-4a44-a601-06c15f7649d6.jpgHocus-Focushttps://hocusfocuspodcast.comHello Audio (https://helloaudio.fm)Tue, 29 Sep 2026 19:17:01 GMTThe MamonesThe Podcast for Photographers and Videographers Ready to Add Corporate Clients to Their Studio<br><br>You started your photography business doing something you truly loved. And for a while, it was everything. But somewhere between the long weekends and the late-night edits, the dream started to feel more like a nightmare.<br><br>The answer isn't a better marketing strategy, a lower price point, or grinding through another wedding season hoping things change. It's a market you've been overlooking — one built on recurring revenue, professional budgets, and clients who respect your time, value your expertise, and come back year after year. The corporate market. And it's far more accessible than you've been led to believe.<br><br>Hosts Don and Emily Mamone proved it. After nearly two decades at the intersection of art and entrepreneurship — including almost ten years in the wedding market — they did the math, made the hard call, and rebuilt their studio entirely in the corporate space. That decision changed everything. Hocus-Focus is how they're sharing every secret with you.<br><br>Each week, Don and Emily challenge the misconceptions keeping photographers and videographers stuck, and deliver the strategic insights, honest conversations, and practical tools the industry actually needs. You'll learn how to differentiate your business, build a client base that generates recurring revenue, and create a brand that consistently attracts clients who appreciate you, respect your time, and value your work.<br><br>Monthly, they sit down with industry-leading photographers, creatives, and entrepreneurs who've cracked the code and built exactly what they wanted — sharing what's actually working, what isn't, and what it really takes to succeed.<br><br>After nearly two decades living at the intersection of artist and entrepreneur, Don and Emily have seen and heard it all. There were tears of frustration and fear — and plenty of laughter too. It took hard work, a little luck, and what they can only describe as a certain measure of magic to get where they are today. And where you'll be soon.<br><br>So if any of this sounds familiar, you're in the right place. Subscribe to Hocus-Focus — because Don and Emily are about to get loud and unapologetic about building the business and life you truly want, doing what you really love.<br><br>New episodes every week. Real strategies. Honest stories. Practical tools. And a firm belief that with the right knowledge, the right mindset, and just a little bit of magic — what feels impossible right now is closer than you think.episodicDon Mamonedon@themamones.comfalse<![CDATA[Canon vs Sony: Why Our Studio Shoots Different Systems (And How We Make It Work)]]>EPISODE SUMMARY

You know the frustration of trying to choose the “right” camera system — especially when brand loyalty runs deep and upgrades never end. In this candid episode, you’ll hear the real reasons why you struggle to pick, stick, or switch, and what actually matters for ergonomics, color, tech, and long-term sustainability in your creative business.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Understand the practical and emotional factors that go into selecting and sticking with a camera system as your business and shooting style evolves.
  • Recognize the strengths and weaknesses between Canon and Sony bodies — and why those details can make or break your workflow.
  • Learn how changes in camera technology, like mirrorless systems and global shutter, genuinely impact your day-to-day shooting and post-production.
  • Find out how to assess gear based on your actual needs (not forums or trends), including ergonomics, grip comfort, and editing requirements.
  • Compare strategies for transitioning from one camera system to another without losing your investment in lenses and accessories.
  • Get tips for working with off-brand flashes and transmitters, and see how to build a modular lighting kit that plays well across systems.


KEY TAKEAWAYS

  • No camera system is perfect — you have to find what’s best for your workflow, body, and eye.
  • Color science and ergonomics are personal; what works for someone else might get in your way.
  • You don’t have to upgrade gear every cycle — real business growth often depends on using what you have well.
  • Aftermarket accessories have finally caught up for pro-level work and can save you time, money, and headaches.
  • Being a “house divided” can actually make your business more flexible — if you’re clear about why you choose what you choose.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Ergonomics, surprise lens issues, and almost losing a shoot

[00:10] Wedding clients vs. recurring revenue with corporate clients

[00:16] Shifting gears: moving from weddings to the corporate market

[00:43] Camera lineage and brand loyalty: Canon, Nikon, and nostalgia

[03:19] First camera stories and the roots of brand preference

[05:02] The impact of WPPI, upgrading gear, and the rise of mirrorless

[08:32] Corporate photography workflows and how gear decisions change

[10:06] The switch from Canon to Sony and real tech innovations

[13:37] Editing pain: why color and file properties really do matter

[15:00] Silent shutter, grip comfort, and “artist over efficiency”

[17:16] Weighing the gear: how the smallest changes feel big

[18:54] The challenge of adapting old lenses and switching lens mounts

[19:23] Canon vs Sony: creative needs versus technical features

[20:31] The promise of global shutter and who actually needs it

[22:11] Balancing price, performance, and what the client actually notices

[24:49] Why grip and body shape can be a make-or-break issue

[25:23] Button placement, near misses, and the power of tape fixes

[28:50] What’s wrong with Sony menus and how custom functions help

[33:03] Learning curves, manual dials, and adapting technique

[34:41] Using star ratings and in-camera workflows for rapid delivery

[35:15] Lighting systems that finally make sense for mixed camera brands

[37:36] Off-brand flashes: saving money without sacrificing reliability

[39:46] Sharing flash and lighting in a “house divided” studio

[41:03] Ask your questions, share your favorite gear, and new tools for corporate client growth

[41:36] The two-minute quiz at capturecorporateclients.com

[42:13] Final words — using your creativity and knowledge in a new, better market


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

themamones.com

instagram.com/themamones

]]>b48ed32f-c258-4ccb-b45d-c90d1b31ec2c_l8XZqvPITzTue, 29 Sep 2026 05:00:00 GMTEPISODE SUMMARY

You know the frustration of trying to choose the “right” camera system — especially when brand loyalty runs deep and upgrades never end. In this candid episode, you’ll hear the real reasons why you struggle to pick, stick, or switch, and what actually matters for ergonomics, color, tech, and long-term sustainability in your creative business.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Understand the practical and emotional factors that go into selecting and sticking with a camera system as your business and shooting style evolves.
  • Recognize the strengths and weaknesses between Canon and Sony bodies — and why those details can make or break your workflow.
  • Learn how changes in camera technology, like mirrorless systems and global shutter, genuinely impact your day-to-day shooting and post-production.
  • Find out how to assess gear based on your actual needs (not forums or trends), including ergonomics, grip comfort, and editing requirements.
  • Compare strategies for transitioning from one camera system to another without losing your investment in lenses and accessories.
  • Get tips for working with off-brand flashes and transmitters, and see how to build a modular lighting kit that plays well across systems.


KEY TAKEAWAYS

  • No camera system is perfect — you have to find what’s best for your workflow, body, and eye.
  • Color science and ergonomics are personal; what works for someone else might get in your way.
  • You don’t have to upgrade gear every cycle — real business growth often depends on using what you have well.
  • Aftermarket accessories have finally caught up for pro-level work and can save you time, money, and headaches.
  • Being a “house divided” can actually make your business more flexible — if you’re clear about why you choose what you choose.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Ergonomics, surprise lens issues, and almost losing a shoot

[00:10] Wedding clients vs. recurring revenue with corporate clients

[00:16] Shifting gears: moving from weddings to the corporate market

[00:43] Camera lineage and brand loyalty: Canon, Nikon, and nostalgia

[03:19] First camera stories and the roots of brand preference

[05:02] The impact of WPPI, upgrading gear, and the rise of mirrorless

[08:32] Corporate photography workflows and how gear decisions change

[10:06] The switch from Canon to Sony and real tech innovations

[13:37] Editing pain: why color and file properties really do matter

[15:00] Silent shutter, grip comfort, and “artist over efficiency”

[17:16] Weighing the gear: how the smallest changes feel big

[18:54] The challenge of adapting old lenses and switching lens mounts

[19:23] Canon vs Sony: creative needs versus technical features

[20:31] The promise of global shutter and who actually needs it

[22:11] Balancing price, performance, and what the client actually notices

[24:49] Why grip and body shape can be a make-or-break issue

[25:23] Button placement, near misses, and the power of tape fixes

[28:50] What’s wrong with Sony menus and how custom functions help

[33:03] Learning curves, manual dials, and adapting technique

[34:41] Using star ratings and in-camera workflows for rapid delivery

[35:15] Lighting systems that finally make sense for mixed camera brands

[37:36] Off-brand flashes: saving money without sacrificing reliability

[39:46] Sharing flash and lighting in a “house divided” studio

[41:03] Ask your questions, share your favorite gear, and new tools for corporate client growth

[41:36] The two-minute quiz at capturecorporateclients.com

[42:13] Final words — using your creativity and knowledge in a new, better market


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

themamones.com

instagram.com/themamones

]]><h2>EPISODE SUMMARY</h2><p>You know the frustration of trying to choose the “right” camera system — especially when brand loyalty runs deep and upgrades never end. In this candid episode, you’ll hear the real reasons why you struggle to pick, stick, or switch, and what actually matters for ergonomics, color, tech, and long-term sustainability in your creative business.</p><h2><br></h2><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Understand the practical and emotional factors that go into selecting and sticking with a camera system as your business and shooting style evolves.</li><li>Recognize the strengths and weaknesses between Canon and Sony bodies — and why those details can make or break your workflow.</li><li>Learn how changes in camera technology, like mirrorless systems and global shutter, genuinely impact your day-to-day shooting and post-production.</li><li>Find out how to assess gear based on your actual needs (not forums or trends), including ergonomics, grip comfort, and editing requirements.</li><li>Compare strategies for transitioning from one camera system to another without losing your investment in lenses and accessories.</li><li>Get tips for working with off-brand flashes and transmitters, and see how to build a modular lighting kit that plays well across systems.</li></ul><h2><br></h2><h2>KEY TAKEAWAYS</h2><ul><li>No camera system is perfect — you have to find what’s best for your workflow, body, and eye.</li><li>Color science and ergonomics are personal; what works for someone else might get in your way.</li><li>You don’t have to upgrade gear every cycle — real business growth often depends on using what you have well.</li><li>Aftermarket accessories have finally caught up for pro-level work and can save you time, money, and headaches.</li><li>Being a “house divided” can actually make your business more flexible — if you’re clear about why you choose what you choose.</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Ergonomics, surprise lens issues, and almost losing a shoot</p><p>[00:10] Wedding clients vs. recurring revenue with corporate clients</p><p>[00:16] Shifting gears: moving from weddings to the corporate market</p><p>[00:43] Camera lineage and brand loyalty: Canon, Nikon, and nostalgia</p><p>[03:19] First camera stories and the roots of brand preference</p><p>[05:02] The impact of WPPI, upgrading gear, and the rise of mirrorless</p><p>[08:32] Corporate photography workflows and how gear decisions change</p><p>[10:06] The switch from Canon to Sony and real tech innovations</p><p>[13:37] Editing pain: why color and file properties really do matter</p><p>[15:00] Silent shutter, grip comfort, and “artist over efficiency”</p><p>[17:16] Weighing the gear: how the smallest changes feel big</p><p>[18:54] The challenge of adapting old lenses and switching lens mounts</p><p>[19:23] Canon vs Sony: creative needs versus technical features</p><p>[20:31] The promise of global shutter and who actually needs it</p><p>[22:11] Balancing price, performance, and what the client actually notices</p><p>[24:49] Why grip and body shape can be a make-or-break issue</p><p>[25:23] Button placement, near misses, and the power of tape fixes</p><p>[28:50] What’s wrong with Sony menus and how custom functions help</p><p>[33:03] Learning curves, manual dials, and adapting technique</p><p>[34:41] Using star ratings and in-camera workflows for rapid delivery</p><p>[35:15] Lighting systems that finally make sense for mixed camera brands</p><p>[37:36] Off-brand flashes: saving money without sacrificing reliability</p><p>[39:46] Sharing flash and lighting in a “house divided” studio</p><p>[41:03] Ask your questions, share your favorite gear, and new tools for corporate client growth</p><p>[41:36] The two-minute quiz at capturecorporateclients.com</p><p>[42:13] Final words — using your creativity and knowledge in a new, better market</p><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li><a href="https://wppiexpo.com/" rel="noopener noreferrer" target="_blank">WPPI (Wedding and Portrait Photographers International)</a></li><li><a href="https://competitivecameras.com/" rel="noopener noreferrer" target="_blank">Competitive Camera (local camera shop in Texas)</a></li><li><a href="https://www.fjwestcott.com/" rel="noopener noreferrer" target="_blank">Westcott flashes and modifiers</a></li><li><a href="https://www.godox.com/" rel="noopener noreferrer" target="_blank">Godox flashes and transmitters</a></li><li><a href="https://www.profoto.com/us/en/" rel="noopener noreferrer" target="_blank">Profoto lighting gear</a></li><li><a href="https://capturecorporateclients.com" rel="noopener noreferrer" target="_blank">CaptureCorporateClients.com (two-minute corporate readiness assessment quiz)</a></li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p><a href="https://themamones.com" rel="noopener noreferrer" target="_blank">themamones.com</a></p><p><a href="https://instagram.com/themamones" rel="noopener noreferrer" target="_blank">instagram.com/themamones</a></p>false00:42:44full<![CDATA[The AI Trap: What Every Professional Photographer Needs To Know]]>EPISODE SUMMARY

You want to reclaim your time and amplify your creative voice, but AI and new tech can feel more threatening than helpful. In this episode, you'll hear how to use AI as a tool to speed up your workflow—without sacrificing your personal style or authenticity. If you're ready to make editing and culling less of a grind while protecting what makes your work yours, this conversation is for you.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize where AI actually saves you time in post-production—and where it can bog you down if you’re not strategic
  • Discover how to use AI for the tedious parts of editing, so you stay energized for the creative work that matters most
  • Learn concrete steps to experiment with AI tools in Lightroom and Photoshop, keeping control over your style and standards
  • Understand where overusing AI becomes a risk to your unique vision and how to avoid losing your artistic voice
  • Identify when clients expect AI-powered retouching and how to draw boundaries that protect your process and profitability
  • Know how to price your services when AI means clients expect more but editing actually takes longer


KEY TAKEAWAYS

  • AI should elevate your work, not replace your creative eye
  • If you skip the groundwork of developing your own vision, AI won’t give it to you
  • Just because you can “fix it in post” doesn’t mean you should—intentionality matters more than ever
  • Use AI as a productivity booster, but never as a substitute for your judgment or taste
  • The risk with any tool isn’t in using it—it’s in letting it make the decisions for you


TOPICS COVERED WITH TIMESTAMPS

[00:00] Welcoming Nina Cornelissen, image curator and educator

[00:33] Nina’s background in commercial and color expertise

[02:35] Why AI should be your productivity arm, not your creative arm

[04:51] The evolution from manual editing to AI-enabled workflows

[07:19] Digital photography’s tradeoffs and parallels with AI adoption

[10:36] Navigating technical apprehension and concerns about AI devaluing creativity

[11:08] The real risks of overreliance on AI for creative identity

[13:33] Practical boundaries around AI use in client work

[15:07] Why “fix it in post” is a trap—and how AI can help, if you’re intentional

[16:55] Using AI in ways that align with your ethics and standards

[18:14] Should you be transparent about using AI with clients?

[20:13] The point where AI is part of every editing tool

[22:58] How to start experimenting with AI in your workflow

[24:57] AI-powered culling: where it helps and where it falls short

[26:54] Why you always need a human double-check on edits and culls

[29:38] Has AI really saved editors time? The new level of client expectation

[32:01] Drawing the line: when to invest extra editing time and when to stop

[33:07] Choosing your workflow, pricing for your time, and honoring your vision

[34:08] Where to connect with Nina and get her real-time editing insights


RESOURCES & LINKS MENTIONED

  • Nina Cornelissen on Instagram: https://instagram.com/nina_photoeditor
  • KelbyOne and Photoshop World
  • Adobe MAX (annual product updates)
  • Book: Prediction Machines
  • Hocus Focus Podcast website: hocusfocuspodcast.com
  • Shedding the Wedding: sheddingthewedding.com


CONNECT WITH DON & EMILY

https://instagram.com/themamones

https://themamones.com

]]>913160d0-f3ac-4e51-a95f-9eb092532973_l8XZqvPITzTue, 22 Sep 2026 05:00:00 GMTEPISODE SUMMARY

You want to reclaim your time and amplify your creative voice, but AI and new tech can feel more threatening than helpful. In this episode, you'll hear how to use AI as a tool to speed up your workflow—without sacrificing your personal style or authenticity. If you're ready to make editing and culling less of a grind while protecting what makes your work yours, this conversation is for you.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize where AI actually saves you time in post-production—and where it can bog you down if you’re not strategic
  • Discover how to use AI for the tedious parts of editing, so you stay energized for the creative work that matters most
  • Learn concrete steps to experiment with AI tools in Lightroom and Photoshop, keeping control over your style and standards
  • Understand where overusing AI becomes a risk to your unique vision and how to avoid losing your artistic voice
  • Identify when clients expect AI-powered retouching and how to draw boundaries that protect your process and profitability
  • Know how to price your services when AI means clients expect more but editing actually takes longer


KEY TAKEAWAYS

  • AI should elevate your work, not replace your creative eye
  • If you skip the groundwork of developing your own vision, AI won’t give it to you
  • Just because you can “fix it in post” doesn’t mean you should—intentionality matters more than ever
  • Use AI as a productivity booster, but never as a substitute for your judgment or taste
  • The risk with any tool isn’t in using it—it’s in letting it make the decisions for you


TOPICS COVERED WITH TIMESTAMPS

[00:00] Welcoming Nina Cornelissen, image curator and educator

[00:33] Nina’s background in commercial and color expertise

[02:35] Why AI should be your productivity arm, not your creative arm

[04:51] The evolution from manual editing to AI-enabled workflows

[07:19] Digital photography’s tradeoffs and parallels with AI adoption

[10:36] Navigating technical apprehension and concerns about AI devaluing creativity

[11:08] The real risks of overreliance on AI for creative identity

[13:33] Practical boundaries around AI use in client work

[15:07] Why “fix it in post” is a trap—and how AI can help, if you’re intentional

[16:55] Using AI in ways that align with your ethics and standards

[18:14] Should you be transparent about using AI with clients?

[20:13] The point where AI is part of every editing tool

[22:58] How to start experimenting with AI in your workflow

[24:57] AI-powered culling: where it helps and where it falls short

[26:54] Why you always need a human double-check on edits and culls

[29:38] Has AI really saved editors time? The new level of client expectation

[32:01] Drawing the line: when to invest extra editing time and when to stop

[33:07] Choosing your workflow, pricing for your time, and honoring your vision

[34:08] Where to connect with Nina and get her real-time editing insights


RESOURCES & LINKS MENTIONED

  • Nina Cornelissen on Instagram: https://instagram.com/nina_photoeditor
  • KelbyOne and Photoshop World
  • Adobe MAX (annual product updates)
  • Book: Prediction Machines
  • Hocus Focus Podcast website: hocusfocuspodcast.com
  • Shedding the Wedding: sheddingthewedding.com


CONNECT WITH DON & EMILY

https://instagram.com/themamones

https://themamones.com

]]><p>EPISODE SUMMARY</p><p>You want to reclaim your time and amplify your creative voice, but AI and new tech can feel more threatening than helpful. In this episode, you'll hear how to use AI as a tool to speed up your workflow—without sacrificing your personal style or authenticity. If you're ready to make editing and culling less of a grind while protecting what makes your work yours, this conversation is for you.</p><p><br></p><p>WHAT YOU'LL LEARN IN THIS EPISODE</p><ul><li>Recognize where AI actually saves you time in post-production—and where it can bog you down if you’re not strategic</li><li>Discover how to use AI for the tedious parts of editing, so you stay energized for the creative work that matters most</li><li>Learn concrete steps to experiment with AI tools in Lightroom and Photoshop, keeping control over your style and standards</li><li>Understand where overusing AI becomes a risk to your unique vision and how to avoid losing your artistic voice</li><li>Identify when clients expect AI-powered retouching and how to draw boundaries that protect your process and profitability</li><li>Know how to price your services when AI means clients expect more but editing actually takes longer</li></ul><p><br></p><p>KEY TAKEAWAYS</p><ul><li>AI should elevate your work, not replace your creative eye</li><li>If you skip the groundwork of developing your own vision, AI won’t give it to you</li><li>Just because you can “fix it in post” doesn’t mean you should—intentionality matters more than ever</li><li>Use AI as a productivity booster, but never as a substitute for your judgment or taste</li><li>The risk with any tool isn’t in using it—it’s in letting it make the decisions for you</li></ul><p><br></p><p>TOPICS COVERED WITH TIMESTAMPS</p><p>[00:00] Welcoming Nina Cornelissen, image curator and educator</p><p>[00:33] Nina’s background in commercial and color expertise</p><p>[02:35] Why AI should be your productivity arm, not your creative arm</p><p>[04:51] The evolution from manual editing to AI-enabled workflows</p><p>[07:19] Digital photography’s tradeoffs and parallels with AI adoption</p><p>[10:36] Navigating technical apprehension and concerns about AI devaluing creativity</p><p>[11:08] The real risks of overreliance on AI for creative identity</p><p>[13:33] Practical boundaries around AI use in client work</p><p>[15:07] Why “fix it in post” is a trap—and how AI can help, if you’re intentional</p><p>[16:55] Using AI in ways that align with your ethics and standards</p><p>[18:14] Should you be transparent about using AI with clients?</p><p>[20:13] The point where AI is part of every editing tool</p><p>[22:58] How to start experimenting with AI in your workflow</p><p>[24:57] AI-powered culling: where it helps and where it falls short</p><p>[26:54] Why you always need a human double-check on edits and culls</p><p>[29:38] Has AI really saved editors time? The new level of client expectation</p><p>[32:01] Drawing the line: when to invest extra editing time and when to stop</p><p>[33:07] Choosing your workflow, pricing for your time, and honoring your vision</p><p>[34:08] Where to connect with Nina and get her real-time editing insights</p><p><br></p><p>RESOURCES &amp; LINKS MENTIONED</p><ul><li>Nina Cornelissen on Instagram: https://instagram.com/nina_photoeditor</li><li>KelbyOne and Photoshop World</li><li>Adobe MAX (annual product updates)</li><li>Book: <em>Prediction Machines</em></li><li>Hocus Focus Podcast website: hocusfocuspodcast.com</li><li>Shedding the Wedding: sheddingthewedding.com</li></ul><p><br></p><p>CONNECT WITH DON &amp; EMILY</p><p>https://instagram.com/themamones</p><p>https://themamones.com</p>false00:37:46full<![CDATA[Travel-Ready Headshot Setup for Corporate Photographers]]>EPISODE SUMMARY

Landing high-quality, profitable headshot gigs isn’t about having a studio full of fancy gear — it’s about showing up ready, agile, and dialed into what clients actually value. If you want to make real money doing professional headshots with a kit you can fly with, this episode gives you every step. You’ll learn how to deliver striking, consistent results and pitch this service with confidence, even on the go.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Build a portable, cost-effective headshot kit that fits in a carry-on and delivers premium results every time.
  • Choose and set up backgrounds that flatter your subject and match client needs—even in cramped or unpredictable spaces.
  • Control and modify lighting (including speedlights and hair lights) for flattering, professional headshots anywhere.
  • Confidently direct, engage, and pose your subjects so they look relaxed, natural, and approachable—every single shoot.
  • Batch your workflow for high-volume headshot sessions and streamline everything from setup to delivery.
  • Sell the value of professional, consistent headshots to business clients and secure more recurring, higher-paying bookings.


KEY TAKEAWAYS

  • Simple gear, used well, outperforms an expensive kit that’s hard to travel with.
  • Lighting placement and power ratios make or break your headshot results in mixed or challenging environments.
  • A medium gray backdrop is your versatile, never-fail choice for headshots—clients love it even when they don’t know why.
  • How you interact with your subject matters more than technical perfection.
  • The real value to clients isn’t “pictures,” it’s credibility, trust, and a unified brand image for their team.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Why headshot setup matters for making money

[00:41] Choosing setups for travel and volume

[01:09] Essential kit and gear list for traveling photographers

[02:20] Building a simple and affordable headshot setup

[03:38] Managing ambient lighting and window challenges

[04:52] Picking and managing backdrops in tight spaces

[06:21] Step-by-step gear assembly and setup

[08:01] Lighting: key light and hair light explained

[10:07] Umbrellas, modifiers, and lighting control

[12:40] Favorite gear brands and why they hold up

[13:52] Why the hair light makes a difference

[15:43] Tips for separating subjects from the background

[17:04] Setting light power ratios for perfect shots

[19:09] Camera choices, lenses, and cross-brand compatibility

[20:11] Overcoming bad ballroom (and residential) lighting

[22:19] How to choose the right lens for headshots

[23:29] Batch editing, tripods, and marking subject placement

[24:42] Using gaff tape and other workflow tricks

[25:30] Live shooting and adjusting on the fly

[27:47] Selling the value of headshots to business clients

[29:03] Directing subjects and building their confidence

[32:40] Secret tips for instantly relaxing your subject

[34:20] Travel kit essentials recap—what to pack

[35:21] Super tip: put an AirTag in your bag

[36:00] Final words and where to go for more resources


INVENTORY

Medium Gray Backdrop

(2) Westcott Fj80

Westcott FJ-X3s

53" Westcott Umbrella

Grid or Softbox for Hair Light

Sony Alpha 7 IV with 24-105mm 4.0


Don't forget the mirror, lint roller, gum or mints


SETTINGS

Shutterspeed: 1/160

Aperture: F 4.0

ISO: 200

WB: 6500K


RESOURCES & LINKS MENTIONED

  • Sheddingthewedding.com – community and learning hub


CONNECT WITH DON & EMILY

Transition to B2B Photography:

https://sheddingthewedding.com

Follow Don & Emily on Instagram: http://instagram.com/themamones

Official Website: http://themamones.com

]]>58d6de1d-be7d-4bcc-a0db-6b13fa9f5c91_l8XZqvPITzTue, 15 Sep 2026 05:00:00 GMTEPISODE SUMMARY

Landing high-quality, profitable headshot gigs isn’t about having a studio full of fancy gear — it’s about showing up ready, agile, and dialed into what clients actually value. If you want to make real money doing professional headshots with a kit you can fly with, this episode gives you every step. You’ll learn how to deliver striking, consistent results and pitch this service with confidence, even on the go.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Build a portable, cost-effective headshot kit that fits in a carry-on and delivers premium results every time.
  • Choose and set up backgrounds that flatter your subject and match client needs—even in cramped or unpredictable spaces.
  • Control and modify lighting (including speedlights and hair lights) for flattering, professional headshots anywhere.
  • Confidently direct, engage, and pose your subjects so they look relaxed, natural, and approachable—every single shoot.
  • Batch your workflow for high-volume headshot sessions and streamline everything from setup to delivery.
  • Sell the value of professional, consistent headshots to business clients and secure more recurring, higher-paying bookings.


KEY TAKEAWAYS

  • Simple gear, used well, outperforms an expensive kit that’s hard to travel with.
  • Lighting placement and power ratios make or break your headshot results in mixed or challenging environments.
  • A medium gray backdrop is your versatile, never-fail choice for headshots—clients love it even when they don’t know why.
  • How you interact with your subject matters more than technical perfection.
  • The real value to clients isn’t “pictures,” it’s credibility, trust, and a unified brand image for their team.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Why headshot setup matters for making money

[00:41] Choosing setups for travel and volume

[01:09] Essential kit and gear list for traveling photographers

[02:20] Building a simple and affordable headshot setup

[03:38] Managing ambient lighting and window challenges

[04:52] Picking and managing backdrops in tight spaces

[06:21] Step-by-step gear assembly and setup

[08:01] Lighting: key light and hair light explained

[10:07] Umbrellas, modifiers, and lighting control

[12:40] Favorite gear brands and why they hold up

[13:52] Why the hair light makes a difference

[15:43] Tips for separating subjects from the background

[17:04] Setting light power ratios for perfect shots

[19:09] Camera choices, lenses, and cross-brand compatibility

[20:11] Overcoming bad ballroom (and residential) lighting

[22:19] How to choose the right lens for headshots

[23:29] Batch editing, tripods, and marking subject placement

[24:42] Using gaff tape and other workflow tricks

[25:30] Live shooting and adjusting on the fly

[27:47] Selling the value of headshots to business clients

[29:03] Directing subjects and building their confidence

[32:40] Secret tips for instantly relaxing your subject

[34:20] Travel kit essentials recap—what to pack

[35:21] Super tip: put an AirTag in your bag

[36:00] Final words and where to go for more resources


INVENTORY

Medium Gray Backdrop

(2) Westcott Fj80

Westcott FJ-X3s

53" Westcott Umbrella

Grid or Softbox for Hair Light

Sony Alpha 7 IV with 24-105mm 4.0


Don't forget the mirror, lint roller, gum or mints


SETTINGS

Shutterspeed: 1/160

Aperture: F 4.0

ISO: 200

WB: 6500K


RESOURCES & LINKS MENTIONED

  • Sheddingthewedding.com – community and learning hub


CONNECT WITH DON & EMILY

Transition to B2B Photography:

https://sheddingthewedding.com

Follow Don & Emily on Instagram: http://instagram.com/themamones

Official Website: http://themamones.com

]]><h2>EPISODE SUMMARY</h2><p>Landing high-quality, profitable headshot gigs isn’t about having a studio full of fancy gear — it’s about showing up ready, agile, and dialed into what clients actually value. If you want to make real money doing professional headshots with a kit you can fly with, this episode gives you every step. You’ll learn how to deliver striking, consistent results and pitch this service with confidence, even on the go.</p><h2><br></h2><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Build a portable, cost-effective headshot kit that fits in a carry-on and delivers premium results every time.</li><li>Choose and set up backgrounds that flatter your subject and match client needs—even in cramped or unpredictable spaces.</li><li>Control and modify lighting (including speedlights and hair lights) for flattering, professional headshots anywhere.</li><li>Confidently direct, engage, and pose your subjects so they look relaxed, natural, and approachable—every single shoot.</li><li>Batch your workflow for high-volume headshot sessions and streamline everything from setup to delivery.</li><li>Sell the value of professional, consistent headshots to business clients and secure more recurring, higher-paying bookings.</li></ul><h2><br></h2><h2>KEY TAKEAWAYS</h2><ul><li>Simple gear, used well, outperforms an expensive kit that’s hard to travel with.</li><li>Lighting placement and power ratios make or break your headshot results in mixed or challenging environments.</li><li>A medium gray backdrop is your versatile, never-fail choice for headshots—clients love it even when they don’t know why.</li><li>How you interact with your subject matters more than technical perfection.</li><li>The real value to clients isn’t “pictures,” it’s credibility, trust, and a unified brand image for their team.</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Why headshot setup matters for making money</p><p>[00:41] Choosing setups for travel and volume</p><p>[01:09] Essential kit and gear list for traveling photographers</p><p>[02:20] Building a simple and affordable headshot setup</p><p>[03:38] Managing ambient lighting and window challenges</p><p>[04:52] Picking and managing backdrops in tight spaces</p><p>[06:21] Step-by-step gear assembly and setup</p><p>[08:01] Lighting: key light and hair light explained</p><p>[10:07] Umbrellas, modifiers, and lighting control</p><p>[12:40] Favorite gear brands and why they hold up</p><p>[13:52] Why the hair light makes a difference</p><p>[15:43] Tips for separating subjects from the background</p><p>[17:04] Setting light power ratios for perfect shots</p><p>[19:09] Camera choices, lenses, and cross-brand compatibility</p><p>[20:11] Overcoming bad ballroom (and residential) lighting</p><p>[22:19] How to choose the right lens for headshots</p><p>[23:29] Batch editing, tripods, and marking subject placement</p><p>[24:42] Using gaff tape and other workflow tricks</p><p>[25:30] Live shooting and adjusting on the fly</p><p>[27:47] Selling the value of headshots to business clients</p><p>[29:03] Directing subjects and building their confidence</p><p>[32:40] Secret tips for instantly relaxing your subject</p><p>[34:20] Travel kit essentials recap—what to pack</p><p>[35:21] Super tip: put an AirTag in your bag</p><p>[36:00] Final words and where to go for more resources</p><h2><br></h2><h2>INVENTORY</h2><p>Medium Gray Backdrop</p><p>(2) Westcott Fj80</p><p>Westcott FJ-X3s</p><p>53" Westcott Umbrella</p><p>Grid or Softbox for Hair Light</p><p>Sony Alpha 7 IV with 24-105mm 4.0</p><p><br></p><p>Don't forget the mirror, lint roller, gum or mints</p><p><br></p><h2>SETTINGS</h2><p>Shutterspeed: 1/160</p><p>Aperture: F 4.0</p><p>ISO: 200</p><p>WB: 6500K</p><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li>Sheddingthewedding.com – community and learning hub</li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p>Transition to B2B Photography:</p><p>https://sheddingthewedding.com</p><p>Follow Don &amp; Emily on Instagram: http://instagram.com/themamones</p><p>Official Website: http://themamones.com</p>false00:34:48full<![CDATA[5 Composition Rules Every Event Photographer Needs]]>EPISODE SUMMARY

You know you need to nail every shot when photographing a fast-paced corporate event, but figuring out what—and how—to capture can feel overwhelming. This episode gives you a practical, step-by-step approach for shooting conferences and large gatherings with clarity and confidence. You’ll walk away knowing exactly what to look for, how to plan your frames, and how to deliver images clients will love.

WHAT YOU'LL LEARN IN THIS EPISODE

  • Build a shot list that covers every must-have angle at a corporate conference or event.
  • Apply the fundamentals of composition—leading lines, rule of thirds, and framing—to ensure your images stand out.
  • Adapt quickly to different room setups and lighting conditions without losing your creative edge.
  • Work seamlessly with the production team and event planners to get the most out of every shooting opportunity.
  • Capture images that not only document the event but also help your clients sell out their next one.
  • Handle technical challenges around depth of field, ISO, shutter speed, and lens choice in tricky environments.


KEY TAKEAWAYS

  • Safe shots keep your clients happy, but strategic artistry sets you apart.
  • Wide, mid, tight, side stage, and backstage perspectives are essential for storytelling at any scale.
  • Negative space and awareness of branding in your frame give clients flexibility for marketing materials.
  • Get your “ninja” reputation by being everywhere, staying invisible, and never disrupting the audience.
  • Never assume you have access—always confirm what’s allowed backstage or with VIPs.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Starting with the basics: how composition fundamentals shape every shot

[00:39] Applying classic tools—leading lines, rule of thirds, framing

[04:51] Building your mental shot checklist for large event spaces

[06:13] Why and how to use ultra-wide and elevated shots

[09:47] Technical adjustments—shutter speed, ISO, and depth of field for big rooms

[12:00] Working the mid-range and getting creative with audience and screens

[14:45] Framing shots through the crowd and solving for empty seats

[16:10] Clean, tight speaker shots and managing distracting backgrounds

[18:38] Shooting for negative space and future client marketing

[20:20] Moving to the wings: what to capture side stage

[22:42] Switching focus creatively—names, screens, and action

[25:49] Capturing interaction and storytelling when multiple people are on stage

[28:24] Backstage shots—when, why, and how to get them

[32:20] Pro-tips for lighting and access backstage

[33:01] Quick recap of the five essential event photography perspectives


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

https://www.instagram.com/themamones

https://www.youtube.com/@themamonesLLC

https://themamones.com


]]>eec3d0d2-a9de-4619-96ea-24de5d23179e_l8XZqvPITzTue, 08 Sep 2026 05:00:00 GMTEPISODE SUMMARY

You know you need to nail every shot when photographing a fast-paced corporate event, but figuring out what—and how—to capture can feel overwhelming. This episode gives you a practical, step-by-step approach for shooting conferences and large gatherings with clarity and confidence. You’ll walk away knowing exactly what to look for, how to plan your frames, and how to deliver images clients will love.

WHAT YOU'LL LEARN IN THIS EPISODE

  • Build a shot list that covers every must-have angle at a corporate conference or event.
  • Apply the fundamentals of composition—leading lines, rule of thirds, and framing—to ensure your images stand out.
  • Adapt quickly to different room setups and lighting conditions without losing your creative edge.
  • Work seamlessly with the production team and event planners to get the most out of every shooting opportunity.
  • Capture images that not only document the event but also help your clients sell out their next one.
  • Handle technical challenges around depth of field, ISO, shutter speed, and lens choice in tricky environments.


KEY TAKEAWAYS

  • Safe shots keep your clients happy, but strategic artistry sets you apart.
  • Wide, mid, tight, side stage, and backstage perspectives are essential for storytelling at any scale.
  • Negative space and awareness of branding in your frame give clients flexibility for marketing materials.
  • Get your “ninja” reputation by being everywhere, staying invisible, and never disrupting the audience.
  • Never assume you have access—always confirm what’s allowed backstage or with VIPs.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Starting with the basics: how composition fundamentals shape every shot

[00:39] Applying classic tools—leading lines, rule of thirds, framing

[04:51] Building your mental shot checklist for large event spaces

[06:13] Why and how to use ultra-wide and elevated shots

[09:47] Technical adjustments—shutter speed, ISO, and depth of field for big rooms

[12:00] Working the mid-range and getting creative with audience and screens

[14:45] Framing shots through the crowd and solving for empty seats

[16:10] Clean, tight speaker shots and managing distracting backgrounds

[18:38] Shooting for negative space and future client marketing

[20:20] Moving to the wings: what to capture side stage

[22:42] Switching focus creatively—names, screens, and action

[25:49] Capturing interaction and storytelling when multiple people are on stage

[28:24] Backstage shots—when, why, and how to get them

[32:20] Pro-tips for lighting and access backstage

[33:01] Quick recap of the five essential event photography perspectives


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

https://www.instagram.com/themamones

https://www.youtube.com/@themamonesLLC

https://themamones.com


]]><p><strong>EPISODE SUMMARY</strong></p><p>You know you need to nail every shot when photographing a fast-paced corporate event, but figuring out what—and how—to capture can feel overwhelming. This episode gives you a practical, step-by-step approach for shooting conferences and large gatherings with clarity and confidence. You’ll walk away knowing exactly what to look for, how to plan your frames, and how to deliver images clients will love.</p><p>WHAT YOU'LL LEARN IN THIS EPISODE</p><ul><li>Build a shot list that covers every must-have angle at a corporate conference or event.</li><li>Apply the fundamentals of composition—leading lines, rule of thirds, and framing—to ensure your images stand out.</li><li>Adapt quickly to different room setups and lighting conditions without losing your creative edge.</li><li>Work seamlessly with the production team and event planners to get the most out of every shooting opportunity.</li><li>Capture images that not only document the event but also help your clients sell out their next one.</li><li>Handle technical challenges around depth of field, ISO, shutter speed, and lens choice in tricky environments.</li></ul><p><br></p><p><strong>KEY TAKEAWAYS</strong></p><ul><li>Safe shots keep your clients happy, but strategic artistry sets you apart.</li><li>Wide, mid, tight, side stage, and backstage perspectives are essential for storytelling at any scale.</li><li>Negative space and awareness of branding in your frame give clients flexibility for marketing materials.</li><li>Get your “ninja” reputation by being everywhere, staying invisible, and never disrupting the audience.</li><li>Never assume you have access—always confirm what’s allowed backstage or with VIPs.</li></ul><p><br></p><p><strong>TOPICS COVERED WITH TIMESTAMPS</strong></p><p>[00:00] Starting with the basics: how composition fundamentals shape every shot</p><p>[00:39] Applying classic tools—leading lines, rule of thirds, framing</p><p>[04:51] Building your mental shot checklist for large event spaces</p><p>[06:13] Why and how to use ultra-wide and elevated shots</p><p>[09:47] Technical adjustments—shutter speed, ISO, and depth of field for big rooms</p><p>[12:00] Working the mid-range and getting creative with audience and screens</p><p>[14:45] Framing shots through the crowd and solving for empty seats</p><p>[16:10] Clean, tight speaker shots and managing distracting backgrounds</p><p>[18:38] Shooting for negative space and future client marketing</p><p>[20:20] Moving to the wings: what to capture side stage</p><p>[22:42] Switching focus creatively—names, screens, and action</p><p>[25:49] Capturing interaction and storytelling when multiple people are on stage</p><p>[28:24] Backstage shots—when, why, and how to get them</p><p>[32:20] Pro-tips for lighting and access backstage</p><p>[33:01] Quick recap of the five essential event photography perspectives</p><p><br></p><p><strong>RESOURCES &amp; LINKS MENTIONED</strong></p><ul><li><a href="https://sheddingthewedding.com/" rel="noopener noreferrer" target="_blank">Shedding the Wedding</a></li></ul><p><br></p><p><strong>CONNECT WITH DON &amp; EMILY</strong></p><p>https://www.instagram.com/themamones</p><p><a href="https://www.youtube.com/@themamonesLLC" rel="noopener noreferrer" target="_blank">https://</a><a href="https://www.youtube.com/@themamonesLLC" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255); color: rgb(33, 37, 41);">www.youtube.com/@</a><a href="https://www.youtube.com/@themamonesLLC" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">themamonesLLC</a></p><p><a href="https://themamones.com" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">https://themamones.com</a></p><p><br></p>false00:36:08full<![CDATA[6 Las Vegas Lessons for Successful Corporate Event Photography Projects]]>EPISODE SUMMARY

You want the kind of gigs that actually pay well, challenge you creatively, and fit the life you’re building. But the reality of landing high-value, multi-day projects — especially with travel — comes with real costs and a steep learning curve. In this episode, you’ll hear exactly what it takes to deliver at that level, build loyal clients, and make it work on your terms.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize and price for the true personal and logistical costs of travel-heavy projects, so you don’t burn out or undercharge
  • Build authentic, long-term relationships with teammates and associates that make on-site work smooth, efficient, and even fun
  • Identify what high-value clients truly appreciate — and how to consistently deliver experiences that make you irreplaceable
  • Leverage operational effectiveness by planning for logistics, lighting, and creative collaboration in complex environments
  • Capture not just the event, but the atmosphere, city, and key moments that tell the client’s full story
  • Create and spot opportunities for new relationships on every project — from venue managers to the client’s own high-value customers


KEY TAKEAWAYS

  • The real cost of a project goes far beyond the financial — your energy and family time must be protected and priced accordingly
  • Investing in your associates pays off with effortless teamwork that produces standout results clients notice
  • Clients become fiercely loyal when you deliver more value than expected, not just more deliverables
  • Saying a bold, unapologetic “no” to the wrong clients is the fastest way to build a business that fits your life
  • It is never just about more gigs — it’s about creating different and better opportunities


TOPICS COVERED WITH TIMESTAMPS

  • [00:00] Celebrating episode 15 and a new “walk and talk” format
  • [00:12] Real cost of travel — beyond money, including childcare and logistics
  • [00:48] Finding the right care for family when traveling for work
  • [01:42] How personal and business seamlessly mix for creative entrepreneurs
  • [02:31] Undercharging for projects and missing hidden costs
  • [03:46] Event execution and the “dance” of a well-bonded production team
  • [06:13] Bringing in new associates and keeping your artistic perspective fresh
  • [10:45] Capturing unique moments for clients by thinking creatively and collaborating
  • [13:46] How pre-con meetings and understanding brand elements elevate your deliverables
  • [16:47] Creating extra value with video, headshots, and signature client moments
  • [18:09] Why value, not revenue, should drive your decisions onsite
  • [22:12] Pro hotel tip: always get your room close to the event space
  • [24:47] Capturing the story of the city and venue, not just the event itself
  • [27:24] Approaching each event (and each client) like it’s their first time
  • [28:50] Operational effectiveness, logistics, and pricing for the real scope
  • [30:53] Letting client selection and feedback shape your ongoing work
  • [34:38] Stacking value so your clients wouldn’t dream of leaving
  • [35:01] Building relationships with venues and conference staff for future business
  • [38:31] Why margin — not volume — is the ultimate win
  • [38:39] Final thoughts on confidence, business model shifts, and building a business you actually want to run


RESOURCES & LINKS MENTIONED (some are affiliate links)

  • Pixieset (image hosting, file delivery and product store)


CONNECT WITH DON & EMILY

http://instagram.com/themamones

http://themamones.com

http://sheddingthewedding.com

http://themamones.com/playbook

]]>98545f77-8122-46c0-ba62-31a1301a5ce2_l8XZqvPITzTue, 01 Sep 2026 05:00:00 GMTEPISODE SUMMARY

You want the kind of gigs that actually pay well, challenge you creatively, and fit the life you’re building. But the reality of landing high-value, multi-day projects — especially with travel — comes with real costs and a steep learning curve. In this episode, you’ll hear exactly what it takes to deliver at that level, build loyal clients, and make it work on your terms.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize and price for the true personal and logistical costs of travel-heavy projects, so you don’t burn out or undercharge
  • Build authentic, long-term relationships with teammates and associates that make on-site work smooth, efficient, and even fun
  • Identify what high-value clients truly appreciate — and how to consistently deliver experiences that make you irreplaceable
  • Leverage operational effectiveness by planning for logistics, lighting, and creative collaboration in complex environments
  • Capture not just the event, but the atmosphere, city, and key moments that tell the client’s full story
  • Create and spot opportunities for new relationships on every project — from venue managers to the client’s own high-value customers


KEY TAKEAWAYS

  • The real cost of a project goes far beyond the financial — your energy and family time must be protected and priced accordingly
  • Investing in your associates pays off with effortless teamwork that produces standout results clients notice
  • Clients become fiercely loyal when you deliver more value than expected, not just more deliverables
  • Saying a bold, unapologetic “no” to the wrong clients is the fastest way to build a business that fits your life
  • It is never just about more gigs — it’s about creating different and better opportunities


TOPICS COVERED WITH TIMESTAMPS

  • [00:00] Celebrating episode 15 and a new “walk and talk” format
  • [00:12] Real cost of travel — beyond money, including childcare and logistics
  • [00:48] Finding the right care for family when traveling for work
  • [01:42] How personal and business seamlessly mix for creative entrepreneurs
  • [02:31] Undercharging for projects and missing hidden costs
  • [03:46] Event execution and the “dance” of a well-bonded production team
  • [06:13] Bringing in new associates and keeping your artistic perspective fresh
  • [10:45] Capturing unique moments for clients by thinking creatively and collaborating
  • [13:46] How pre-con meetings and understanding brand elements elevate your deliverables
  • [16:47] Creating extra value with video, headshots, and signature client moments
  • [18:09] Why value, not revenue, should drive your decisions onsite
  • [22:12] Pro hotel tip: always get your room close to the event space
  • [24:47] Capturing the story of the city and venue, not just the event itself
  • [27:24] Approaching each event (and each client) like it’s their first time
  • [28:50] Operational effectiveness, logistics, and pricing for the real scope
  • [30:53] Letting client selection and feedback shape your ongoing work
  • [34:38] Stacking value so your clients wouldn’t dream of leaving
  • [35:01] Building relationships with venues and conference staff for future business
  • [38:31] Why margin — not volume — is the ultimate win
  • [38:39] Final thoughts on confidence, business model shifts, and building a business you actually want to run


RESOURCES & LINKS MENTIONED (some are affiliate links)

  • Pixieset (image hosting, file delivery and product store)


CONNECT WITH DON & EMILY

http://instagram.com/themamones

http://themamones.com

http://sheddingthewedding.com

http://themamones.com/playbook

]]><h2>EPISODE SUMMARY</h2><p>You want the kind of gigs that actually pay well, challenge you creatively, and fit the life you’re building. But the reality of landing high-value, multi-day projects — especially with travel — comes with real costs and a steep learning curve. In this episode, you’ll hear exactly what it takes to deliver at that level, build loyal clients, and make it work on your terms.</p><p><br></p><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Recognize and price for the true personal and logistical costs of travel-heavy projects, so you don’t burn out or undercharge</li><li>Build authentic, long-term relationships with teammates and associates that make on-site work smooth, efficient, and even fun</li><li>Identify what high-value clients truly appreciate — and how to consistently deliver experiences that make you irreplaceable</li><li>Leverage operational effectiveness by planning for logistics, lighting, and creative collaboration in complex environments</li><li>Capture not just the event, but the atmosphere, city, and key moments that tell the client’s full story</li><li>Create and spot opportunities for new relationships on every project — from venue managers to the client’s own high-value customers</li></ul><h2><br></h2><h2>KEY TAKEAWAYS</h2><ul><li>The real cost of a project goes far beyond the financial — your energy and family time must be protected and priced accordingly</li><li>Investing in your associates pays off with effortless teamwork that produces standout results clients notice</li><li>Clients become fiercely loyal when you deliver more value than expected, not just more deliverables</li><li>Saying a bold, unapologetic “no” to the wrong clients is the fastest way to build a business that fits your life</li><li>It is never just about more gigs — it’s about creating different and better opportunities</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><ul><li>[00:00] Celebrating episode 15 and a new “walk and talk” format</li><li>[00:12] Real cost of travel — beyond money, including childcare and logistics</li><li>[00:48] Finding the right care for family when traveling for work</li><li>[01:42] How personal and business seamlessly mix for creative entrepreneurs</li><li>[02:31] Undercharging for projects and missing hidden costs</li><li>[03:46] Event execution and the “dance” of a well-bonded production team</li><li>[06:13] Bringing in new associates and keeping your artistic perspective fresh</li><li>[10:45] Capturing unique moments for clients by thinking creatively and collaborating</li><li>[13:46] How pre-con meetings and understanding brand elements elevate your deliverables</li><li>[16:47] Creating extra value with video, headshots, and signature client moments</li><li>[18:09] Why value, not revenue, should drive your decisions onsite</li><li>[22:12] Pro hotel tip: always get your room close to the event space</li><li>[24:47] Capturing the story of the city and venue, not just the event itself</li><li>[27:24] Approaching each event (and each client) like it’s their first time</li><li>[28:50] Operational effectiveness, logistics, and pricing for the real scope</li><li>[30:53] Letting client selection and feedback shape your ongoing work</li><li>[34:38] Stacking value so your clients wouldn’t dream of leaving</li><li>[35:01] Building relationships with venues and conference staff for future business</li><li>[38:31] Why margin — not volume — is the ultimate win</li><li>[38:39] Final thoughts on confidence, business model shifts, and building a business you actually want to run</li></ul><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED <em>(some are affiliate links)</em></h2><ul><li><a href="https://pixieset.com/ref/PkzApHQrZK" rel="noopener noreferrer" target="_blank">Pixieset</a> (image hosting, file delivery and product store)</li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p><a href="http://instagram.com/themamones" rel="noopener noreferrer" target="_blank">http://instagram.com/themamones</a></p><p><a href="http://themamones.com" rel="noopener noreferrer" target="_blank">http://themamones.com</a></p><p><a href="http://sheddingthewedding.com" rel="noopener noreferrer" target="_blank">http://sheddingthewedding.com</a></p><p><a href="http://themamones.com/playbook" rel="noopener noreferrer" target="_blank">http://themamones.com/playbook</a></p>false00:40:46full<![CDATA[How We Photograph Massive Corporate Conferences: Real Case Study (Caesars Palace Las Vegas)]]>EPISODE SUMMARY

It’s one thing to land a high-value client — it’s another to deliver at the level that ensures they keep coming back. In this episode, you get a play-by-play look at how to prep, shoot, and deliver for major corporate events without losing your creative edge or your mind. Learn exactly how to orchestrate your team, gear, and workflows so you don’t miss a beat (or a single critical shot).


WHAT YOU’LL LEARN IN THIS EPISODE

  • Pinpoint where your strongest leads are coming from — and how to double down on what works.
  • Build a preparation system designed specifically for fast-paced multi-day event coverage.
  • Set client expectations around deliverables, timing, and behind-the-scenes support for real-world impact.
  • Master key technical choices like lens selection, manual settings, and backup systems to avoid preventable headaches.
  • Collaborate with associates for event coverage that blends unique artistic perspectives without chaos.
  • Protect your data (and your reputation) with backup and redundancy protocols even when you’re traveling.


KEY TAKEAWAYS

  • Fast, thoughtful responses win clients — every time.
  • Never trust “I’ll fix it later” as a business strategy.
  • Two shooters with different styles multiply your client’s value (and your shot list) on every project.
  • Manual everything: settings, white balance, backups — this is how you control the outcome and sanity.
  • Corporate events aren’t boring if you approach every scene like a story you want to tell, not just capture.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Gig hair and real-life event prep

[00:55] Why the right social media presence brings in dream clients

[03:30] The power of response time and proposal delivery

[06:18] Following leads and growing with evolving clients

[07:45] Packing for everything: gear logistics and team travel

[09:05] Setting up storytelling shots on location

[11:09] Why you document branding, signage, and sponsor material first

[13:43] Onsite workflow, data handoff, and immediate deliverables

[14:27] Team roles: photographer, videographer, flex/support

[15:25] The magic of different shooting perspectives during awards and celebrations

[18:28] Working with stage lighting and dress rehearsals

[21:04] Spiking the stage and efficient awards workflow

[23:12] The perils of “fix it later” and why you shouldn’t

[24:03] Timing and the importance of early VIP portraits

[25:48] Disappearing into the background: etiquette for event shooters

[27:29] Smart lens choices and handling stage fog

[31:40] Data management and backup protocols on the road

[33:03] Travel rituals, checklists, and team review

[35:01] Feeding yourself (and your team) when you’re always working

[35:27] POV content and behind-the-scenes start-to-finish learning

[37:16] Working with other photographers to push your creative edge

[39:03] Real-time education: follow along on Instagram and YouTube


SUBSCRIBE ON YOUTUBE

🚨 https://www.youtube.com/@themamonesllc


CONNECT WITH DON & EMILY

themamones.com

sheeddingthewedding.com

]]>98169b55-1bbd-492e-8f8e-f970d6b764df_l8XZqvPITzTue, 25 Aug 2026 05:00:00 GMTEPISODE SUMMARY

It’s one thing to land a high-value client — it’s another to deliver at the level that ensures they keep coming back. In this episode, you get a play-by-play look at how to prep, shoot, and deliver for major corporate events without losing your creative edge or your mind. Learn exactly how to orchestrate your team, gear, and workflows so you don’t miss a beat (or a single critical shot).


WHAT YOU’LL LEARN IN THIS EPISODE

  • Pinpoint where your strongest leads are coming from — and how to double down on what works.
  • Build a preparation system designed specifically for fast-paced multi-day event coverage.
  • Set client expectations around deliverables, timing, and behind-the-scenes support for real-world impact.
  • Master key technical choices like lens selection, manual settings, and backup systems to avoid preventable headaches.
  • Collaborate with associates for event coverage that blends unique artistic perspectives without chaos.
  • Protect your data (and your reputation) with backup and redundancy protocols even when you’re traveling.


KEY TAKEAWAYS

  • Fast, thoughtful responses win clients — every time.
  • Never trust “I’ll fix it later” as a business strategy.
  • Two shooters with different styles multiply your client’s value (and your shot list) on every project.
  • Manual everything: settings, white balance, backups — this is how you control the outcome and sanity.
  • Corporate events aren’t boring if you approach every scene like a story you want to tell, not just capture.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Gig hair and real-life event prep

[00:55] Why the right social media presence brings in dream clients

[03:30] The power of response time and proposal delivery

[06:18] Following leads and growing with evolving clients

[07:45] Packing for everything: gear logistics and team travel

[09:05] Setting up storytelling shots on location

[11:09] Why you document branding, signage, and sponsor material first

[13:43] Onsite workflow, data handoff, and immediate deliverables

[14:27] Team roles: photographer, videographer, flex/support

[15:25] The magic of different shooting perspectives during awards and celebrations

[18:28] Working with stage lighting and dress rehearsals

[21:04] Spiking the stage and efficient awards workflow

[23:12] The perils of “fix it later” and why you shouldn’t

[24:03] Timing and the importance of early VIP portraits

[25:48] Disappearing into the background: etiquette for event shooters

[27:29] Smart lens choices and handling stage fog

[31:40] Data management and backup protocols on the road

[33:03] Travel rituals, checklists, and team review

[35:01] Feeding yourself (and your team) when you’re always working

[35:27] POV content and behind-the-scenes start-to-finish learning

[37:16] Working with other photographers to push your creative edge

[39:03] Real-time education: follow along on Instagram and YouTube


SUBSCRIBE ON YOUTUBE

🚨 https://www.youtube.com/@themamonesllc


CONNECT WITH DON & EMILY

themamones.com

sheeddingthewedding.com

]]><p><strong>EPISODE SUMMARY</strong></p><p>It’s one thing to land a high-value client — it’s another to deliver at the level that ensures they keep coming back. In this episode, you get a play-by-play look at how to prep, shoot, and deliver for major corporate events without losing your creative edge or your mind. Learn exactly how to orchestrate your team, gear, and workflows so you don’t miss a beat (or a single critical shot).</p><p><br></p><p><strong>WHAT YOU’LL LEARN IN THIS EPISODE</strong></p><ul><li>Pinpoint where your strongest leads are coming from — and how to double down on what works.</li><li>Build a preparation system designed specifically for fast-paced multi-day event coverage.</li><li>Set client expectations around deliverables, timing, and behind-the-scenes support for real-world impact.</li><li>Master key technical choices like lens selection, manual settings, and backup systems to avoid preventable headaches.</li><li>Collaborate with associates for event coverage that blends unique artistic perspectives without chaos.</li><li>Protect your data (and your reputation) with backup and redundancy protocols even when you’re traveling.</li></ul><p><br></p><p><strong>KEY TAKEAWAYS</strong></p><ul><li>Fast, thoughtful responses win clients — every time.</li><li>Never trust “I’ll fix it later” as a business strategy.</li><li>Two shooters with different styles multiply your client’s value (and your shot list) on every project.</li><li>Manual everything: settings, white balance, backups — this is how you control the outcome and sanity.</li><li>Corporate events aren’t boring if you approach every scene like a story you want to tell, not just capture.</li></ul><p><br></p><p><strong>TOPICS COVERED WITH TIMESTAMPS</strong></p><p>[00:00] Gig hair and real-life event prep</p><p>[00:55] Why the right social media presence brings in dream clients</p><p>[03:30] The power of response time and proposal delivery</p><p>[06:18] Following leads and growing with evolving clients</p><p>[07:45] Packing for everything: gear logistics and team travel</p><p>[09:05] Setting up storytelling shots on location</p><p>[11:09] Why you document branding, signage, and sponsor material first</p><p>[13:43] Onsite workflow, data handoff, and immediate deliverables</p><p>[14:27] Team roles: photographer, videographer, flex/support</p><p>[15:25] The magic of different shooting perspectives during awards and celebrations</p><p>[18:28] Working with stage lighting and dress rehearsals</p><p>[21:04] Spiking the stage and efficient awards workflow</p><p>[23:12] The perils of “fix it later” and why you shouldn’t</p><p>[24:03] Timing and the importance of early VIP portraits</p><p>[25:48] Disappearing into the background: etiquette for event shooters</p><p>[27:29] Smart lens choices and handling stage fog</p><p>[31:40] Data management and backup protocols on the road</p><p>[33:03] Travel rituals, checklists, and team review</p><p>[35:01] Feeding yourself (and your team) when you’re always working</p><p>[35:27] POV content and behind-the-scenes start-to-finish learning</p><p>[37:16] Working with other photographers to push your creative edge</p><p>[39:03] Real-time education: follow along on Instagram and YouTube</p><p><br></p><p><strong style="background-color: rgb(250, 251, 255);"><em>SUBSCRIBE ON YOUTUBE</em></strong></p><p><strong style="background-color: rgb(250, 251, 255);">🚨 </strong><span style="background-color: rgb(250, 251, 255);">https://www.youtube.com/@themamonesllc</span></p><p><br></p><p><strong>CONNECT WITH DON &amp; EMILY</strong></p><p>themamones.com</p><p>sheeddingthewedding.com</p>false00:41:19full<![CDATA[How To Use AI as Your Studio Assistant]]>EPISODE SUMMARY

You’re working hard and still find yourself stuck in the feast-or-famine cycle of wedding and social photography. You want more freedom, recurring clients, and a business model that doesn’t leave you drained at the end of each season. In this episode, you’ll get the exact strategies to shift from one-off projects to sustainable, high-value corporate work, plus honest talk about using AI to grow your business, not sabotage it.

WHAT YOU’LL LEARN IN THIS EPISODE

  • See why focusing only on weddings or social events puts a hard cap on both your income and time.
  • Discover how to use AI and research tools to find real opportunities in the corporate market.
  • Learn the three first steps you must take to build credibility and get hired by corporate clients.
  • Understand how portfolio-building, even without previous corporate gigs, can open doors.
  • Find out how to prepare your website and pricing structure for this new audience, fast.
  • Stop letting tech overwhelm or slow you down by adopting practical, step-by-step processes.


KEY TAKEAWAYS

  • Your best clients aren’t just out there — they’re waiting for you to show them you can solve their problems.
  • If you want recurring, reliable revenue, you need clients who come back every year — not just once.
  • AI isn’t here to replace you, but it can absolutely save you weeks of research and lead generation work.
  • Speed, clarity, and confidence win the corporate job — not a fancier camera or lower price.
  • A simple, targeted portfolio page on your website can yield four- and five-figure bookings overnight.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Lucky Episode 13 and back-to-school energy

[00:53] The realities of working from home with kids over the summer

[02:17] Seasonality, productivity, and why downtime matters

[04:32] AI headshots vs. real photography and the “catfish” problem

[07:59] Why trust is everything for industries like healthcare and law

[09:01] Using AI for business decisions (not just creativity)

[11:07] The real reason so many start in weddings and get stuck

[13:26] Market saturation: wedding vs. corporate clients

[15:22] Repeat business, client value, and designing a scalable business

[20:01] The burnout math: time audits and facing your numbers

[21:26] Volume vs. margin, and why “more” often means “less”

[22:08] Shedding the wedding: how to shift without burning bridges

[24:48] Three steps to get ready for corporate work

[25:29] Portfolio strategies: second shooting, corporate parties, nonprofits

[26:42] How to use AI for local business research

[28:03] Website must-haves to attract and convert corporate leads

[30:54] Speed matters: proposals, pricing, and closing the deal

[32:20] Confidence, contracts, and overcoming the “knowledge gap”

[34:39] Final thoughts on using AI — with caution and intention

[36:03] Where to get support and next steps


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

Website: The Mamones

Instagram: https://www.instagram.com/themamones

Learn More About The Corporate Client Capture System: https://sheddingthewedding.com

Get the LinkedIn Playbook: https://themamones.com/playbook

]]>887b11bd-60e6-41c7-a0d5-5f57baaeede8_l8XZqvPITzTue, 18 Aug 2026 05:00:00 GMTEPISODE SUMMARY

You’re working hard and still find yourself stuck in the feast-or-famine cycle of wedding and social photography. You want more freedom, recurring clients, and a business model that doesn’t leave you drained at the end of each season. In this episode, you’ll get the exact strategies to shift from one-off projects to sustainable, high-value corporate work, plus honest talk about using AI to grow your business, not sabotage it.

WHAT YOU’LL LEARN IN THIS EPISODE

  • See why focusing only on weddings or social events puts a hard cap on both your income and time.
  • Discover how to use AI and research tools to find real opportunities in the corporate market.
  • Learn the three first steps you must take to build credibility and get hired by corporate clients.
  • Understand how portfolio-building, even without previous corporate gigs, can open doors.
  • Find out how to prepare your website and pricing structure for this new audience, fast.
  • Stop letting tech overwhelm or slow you down by adopting practical, step-by-step processes.


KEY TAKEAWAYS

  • Your best clients aren’t just out there — they’re waiting for you to show them you can solve their problems.
  • If you want recurring, reliable revenue, you need clients who come back every year — not just once.
  • AI isn’t here to replace you, but it can absolutely save you weeks of research and lead generation work.
  • Speed, clarity, and confidence win the corporate job — not a fancier camera or lower price.
  • A simple, targeted portfolio page on your website can yield four- and five-figure bookings overnight.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Lucky Episode 13 and back-to-school energy

[00:53] The realities of working from home with kids over the summer

[02:17] Seasonality, productivity, and why downtime matters

[04:32] AI headshots vs. real photography and the “catfish” problem

[07:59] Why trust is everything for industries like healthcare and law

[09:01] Using AI for business decisions (not just creativity)

[11:07] The real reason so many start in weddings and get stuck

[13:26] Market saturation: wedding vs. corporate clients

[15:22] Repeat business, client value, and designing a scalable business

[20:01] The burnout math: time audits and facing your numbers

[21:26] Volume vs. margin, and why “more” often means “less”

[22:08] Shedding the wedding: how to shift without burning bridges

[24:48] Three steps to get ready for corporate work

[25:29] Portfolio strategies: second shooting, corporate parties, nonprofits

[26:42] How to use AI for local business research

[28:03] Website must-haves to attract and convert corporate leads

[30:54] Speed matters: proposals, pricing, and closing the deal

[32:20] Confidence, contracts, and overcoming the “knowledge gap”

[34:39] Final thoughts on using AI — with caution and intention

[36:03] Where to get support and next steps


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

Website: The Mamones

Instagram: https://www.instagram.com/themamones

Learn More About The Corporate Client Capture System: https://sheddingthewedding.com

Get the LinkedIn Playbook: https://themamones.com/playbook

]]><p><strong>EPISODE SUMMARY</strong></p><p>You’re working hard and still find yourself stuck in the feast-or-famine cycle of wedding and social photography. You want more freedom, recurring clients, and a business model that doesn’t leave you drained at the end of each season. In this episode, you’ll get the exact strategies to shift from one-off projects to sustainable, high-value corporate work, plus honest talk about using AI to grow your business, not sabotage it.</p><p>WHAT YOU’LL LEARN IN THIS EPISODE</p><ul><li>See why focusing only on weddings or social events puts a hard cap on both your income and time.</li><li>Discover how to use AI and research tools to find real opportunities in the corporate market.</li><li>Learn the three first steps you must take to build credibility and get hired by corporate clients.</li><li>Understand how portfolio-building, even without previous corporate gigs, can open doors.</li><li>Find out how to prepare your website and pricing structure for this new audience, fast.</li><li>Stop letting tech overwhelm or slow you down by adopting practical, step-by-step processes.</li></ul><p><br></p><p><strong>KEY TAKEAWAYS</strong></p><ul><li>Your best clients aren’t just out there — they’re waiting for you to show them you can solve their problems.</li><li>If you want recurring, reliable revenue, you need clients who come back every year — not just once.</li><li>AI isn’t here to replace you, but it can absolutely save you weeks of research and lead generation work.</li><li>Speed, clarity, and confidence win the corporate job — not a fancier camera or lower price.</li><li>A simple, targeted portfolio page on your website can yield four- and five-figure bookings overnight.</li></ul><p><br></p><p><strong>TOPICS COVERED WITH TIMESTAMPS</strong></p><p>[00:00] Lucky Episode 13 and back-to-school energy</p><p>[00:53] The realities of working from home with kids over the summer</p><p>[02:17] Seasonality, productivity, and why downtime matters</p><p>[04:32] AI headshots vs. real photography and the “catfish” problem</p><p>[07:59] Why trust is everything for industries like healthcare and law</p><p>[09:01] Using AI for business decisions (not just creativity)</p><p>[11:07] The real reason so many start in weddings and get stuck</p><p>[13:26] Market saturation: wedding vs. corporate clients</p><p>[15:22] Repeat business, client value, and designing a scalable business</p><p>[20:01] The burnout math: time audits and facing your numbers</p><p>[21:26] Volume vs. margin, and why “more” often means “less”</p><p>[22:08] Shedding the wedding: how to shift without burning bridges</p><p>[24:48] Three steps to get ready for corporate work</p><p>[25:29] Portfolio strategies: second shooting, corporate parties, nonprofits</p><p>[26:42] How to use AI for local business research</p><p>[28:03] Website must-haves to attract and convert corporate leads</p><p>[30:54] Speed matters: proposals, pricing, and closing the deal</p><p>[32:20] Confidence, contracts, and overcoming the “knowledge gap”</p><p>[34:39] Final thoughts on using AI — with caution and intention</p><p>[36:03] Where to get support and next steps</p><p><br></p><p><strong>RESOURCES &amp; LINKS MENTIONED</strong></p><ul><li><a href="https://claude.ai/" rel="noopener noreferrer" target="_blank">Claude</a> (AI tool for research)</li><li>Wedding Pro Educator Series (The Knot)</li><li><a href="https://weddingmba.com/seminars/" rel="noopener noreferrer" target="_blank">Wedding MBA Conference</a></li></ul><p><br></p><p><strong>CONNECT WITH DON &amp; EMILY</strong></p><p>Website: <a href="https://themamones.com" rel="noopener noreferrer" target="_blank">The Mamones</a></p><p>Instagram: <a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></p><p>Learn More About The Corporate Client Capture System: <a href="https://sheddingthewedding.com" rel="noopener noreferrer" target="_blank">https://sheddingthewedding.com</a></p><p>Get the LinkedIn Playbook: <a href="https://themamones.com/playbook" rel="noopener noreferrer" target="_blank">https://themamones.com/playbook</a></p>false00:37:52full<![CDATA[Why Authenticity Still Wins in the Age of AI]]>EPISODE SUMMARY

You’re hearing a lot of noise about AI replacing photographers—and maybe you’re worried your creative business is next. This conversation breaks down exactly how AI is impacting photography and design, what’s hype versus what’s real, and how you can use AI as a tool without sacrificing your originality or brand. You’ll leave with a clearer sense of where you stand—and tangible ways to stay relevant, differentiated, and thriving.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize the different types of AI and how each is showing up in creative industries
  • Identify where AI is most likely to impact photography and which areas remain safe
  • Understand how to use AI as a productivity aid without letting it take over your creative voice
  • Spot the telltale signs of “AI slop” in visual content—and learn exactly how to rise above it
  • Know when to stick to traditional methods and when adapting to new tools will serve you best
  • Develop concrete strategies for differentiating your work in a market flooded with templated, AI-generated content


KEY TAKEAWAYS

  • Originality and a unique creative eye will always stand out in a world full of sameness
  • AI is a powerful tool for productivity—but it can never replace the authenticity of real human stories captured in the moment
  • Headshots and product images generated by AI lack the depth, story, and credibility that real experiences provide
  • Differentiation and diversification aren’t optional—they’re essential for weathering industry shakeups
  • Clients who recognize quality and authenticity can spot and reject “AI slop” a mile away


TOPICS COVERED WITH TIMESTAMPS

[00:00] Catching up and reflecting on twelve episodes

[00:52] The question: Is corporate photography threatened by AI?

[01:25] Generational differences: Tech adoption and AI skepticism

[03:26] Three types of AI explained: generative, agentic, predictive

[04:40] How AI is impacting the creative industry—threat or opportunity?

[06:01] The Canva effect: uniformity in design and why originality matters

[08:06] Using AI templates vs. building a brand with distinctive work

[09:32] Where AI fits—and doesn’t fit—in your creative workflow

[10:22] Real talk: Photoshop, Canva AI, and the struggle to balance convenience with authenticity

[12:26] Why prompts matter: “garbage in, garbage out” with AI-generated content

[14:01] Impact on corporate photography—headshots, product images, and the loss of story

[15:19] The coming “revenge of authenticity” and why clients crave real experiences

[17:02] How live event photography and unique capture remain irreplaceable

[18:19] Differentiation and diversification as survival strategies

[20:01] Competing against “Uncle Bobs” and the rise of the iPhone photographer

[21:21] The shrinking market for product photography and what clients tolerate

[22:34] Apple’s intentional anti-AI move and the power of handcrafted work

[23:31] Staying fluid and aware as the industry shifts

[25:18] Making AI work for you as a creative team member—not the creative engine

[26:52] The ethical, legal, and environmental debates around AI

[29:00] Final thoughts: Use AI well, stay original, and avoid the “AI muck”

[30:38] Staying resilient and fluid in uncertain times

[31:05] Your unique vision is still your biggest asset


RESOURCES & LINKS MENTIONED

CONNECT WITH DON & EMILY


CONNECT WITH DON & EMILY

Website: The Mamones

Instagram: https://www.instagram.com/themamones

Learn More About The Corporate Client Capture System: https://sheddingthewedding.com

Get the LinkedIn Playbook: https://themamones.com/playbook

]]>01b6d6e6-0023-41fa-a898-565dd94e50e2_l8XZqvPITzTue, 11 Aug 2026 05:00:00 GMTEPISODE SUMMARY

You’re hearing a lot of noise about AI replacing photographers—and maybe you’re worried your creative business is next. This conversation breaks down exactly how AI is impacting photography and design, what’s hype versus what’s real, and how you can use AI as a tool without sacrificing your originality or brand. You’ll leave with a clearer sense of where you stand—and tangible ways to stay relevant, differentiated, and thriving.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize the different types of AI and how each is showing up in creative industries
  • Identify where AI is most likely to impact photography and which areas remain safe
  • Understand how to use AI as a productivity aid without letting it take over your creative voice
  • Spot the telltale signs of “AI slop” in visual content—and learn exactly how to rise above it
  • Know when to stick to traditional methods and when adapting to new tools will serve you best
  • Develop concrete strategies for differentiating your work in a market flooded with templated, AI-generated content


KEY TAKEAWAYS

  • Originality and a unique creative eye will always stand out in a world full of sameness
  • AI is a powerful tool for productivity—but it can never replace the authenticity of real human stories captured in the moment
  • Headshots and product images generated by AI lack the depth, story, and credibility that real experiences provide
  • Differentiation and diversification aren’t optional—they’re essential for weathering industry shakeups
  • Clients who recognize quality and authenticity can spot and reject “AI slop” a mile away


TOPICS COVERED WITH TIMESTAMPS

[00:00] Catching up and reflecting on twelve episodes

[00:52] The question: Is corporate photography threatened by AI?

[01:25] Generational differences: Tech adoption and AI skepticism

[03:26] Three types of AI explained: generative, agentic, predictive

[04:40] How AI is impacting the creative industry—threat or opportunity?

[06:01] The Canva effect: uniformity in design and why originality matters

[08:06] Using AI templates vs. building a brand with distinctive work

[09:32] Where AI fits—and doesn’t fit—in your creative workflow

[10:22] Real talk: Photoshop, Canva AI, and the struggle to balance convenience with authenticity

[12:26] Why prompts matter: “garbage in, garbage out” with AI-generated content

[14:01] Impact on corporate photography—headshots, product images, and the loss of story

[15:19] The coming “revenge of authenticity” and why clients crave real experiences

[17:02] How live event photography and unique capture remain irreplaceable

[18:19] Differentiation and diversification as survival strategies

[20:01] Competing against “Uncle Bobs” and the rise of the iPhone photographer

[21:21] The shrinking market for product photography and what clients tolerate

[22:34] Apple’s intentional anti-AI move and the power of handcrafted work

[23:31] Staying fluid and aware as the industry shifts

[25:18] Making AI work for you as a creative team member—not the creative engine

[26:52] The ethical, legal, and environmental debates around AI

[29:00] Final thoughts: Use AI well, stay original, and avoid the “AI muck”

[30:38] Staying resilient and fluid in uncertain times

[31:05] Your unique vision is still your biggest asset


RESOURCES & LINKS MENTIONED

CONNECT WITH DON & EMILY


CONNECT WITH DON & EMILY

Website: The Mamones

Instagram: https://www.instagram.com/themamones

Learn More About The Corporate Client Capture System: https://sheddingthewedding.com

Get the LinkedIn Playbook: https://themamones.com/playbook

]]><h2>EPISODE SUMMARY</h2><p>You’re hearing a lot of noise about AI replacing photographers—and maybe you’re worried your creative business is next. This conversation breaks down exactly how AI is impacting photography and design, what’s hype versus what’s real, and how you can use AI as a tool without sacrificing your originality or brand. You’ll leave with a clearer sense of where you stand—and tangible ways to stay relevant, differentiated, and thriving.</p><p><br></p><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Recognize the different types of AI and how each is showing up in creative industries</li><li>Identify where AI is most likely to impact photography and which areas remain safe</li><li>Understand how to use AI as a productivity aid without letting it take over your creative voice</li><li>Spot the telltale signs of “AI slop” in visual content—and learn exactly how to rise above it</li><li>Know when to stick to traditional methods and when adapting to new tools will serve you best</li><li>Develop concrete strategies for differentiating your work in a market flooded with templated, AI-generated content</li></ul><p><br></p><h2>KEY TAKEAWAYS</h2><ul><li>Originality and a unique creative eye will always stand out in a world full of sameness</li><li>AI is a powerful tool for productivity—but it can never replace the authenticity of real human stories captured in the moment</li><li>Headshots and product images generated by AI lack the depth, story, and credibility that real experiences provide</li><li>Differentiation and diversification aren’t optional—they’re essential for weathering industry shakeups</li><li>Clients who recognize quality and authenticity can spot and reject “AI slop” a mile away</li></ul><p><br></p><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Catching up and reflecting on twelve episodes</p><p>[00:52] The question: Is corporate photography threatened by AI?</p><p>[01:25] Generational differences: Tech adoption and AI skepticism</p><p>[03:26] Three types of AI explained: generative, agentic, predictive</p><p>[04:40] How AI is impacting the creative industry—threat or opportunity?</p><p>[06:01] The Canva effect: uniformity in design and why originality matters</p><p>[08:06] Using AI templates vs. building a brand with distinctive work</p><p>[09:32] Where AI fits—and doesn’t fit—in your creative workflow</p><p>[10:22] Real talk: Photoshop, Canva AI, and the struggle to balance convenience with authenticity</p><p>[12:26] Why prompts matter: “garbage in, garbage out” with AI-generated content</p><p>[14:01] Impact on corporate photography—headshots, product images, and the loss of story</p><p>[15:19] The coming “revenge of authenticity” and why clients crave real experiences</p><p>[17:02] How live event photography and unique capture remain irreplaceable</p><p>[18:19] Differentiation and diversification as survival strategies</p><p>[20:01] Competing against “Uncle Bobs” and the rise of the iPhone photographer</p><p>[21:21] The shrinking market for product photography and what clients tolerate</p><p>[22:34] Apple’s intentional anti-AI move and the power of handcrafted work</p><p>[23:31] Staying fluid and aware as the industry shifts</p><p>[25:18] Making AI work for you as a creative team member—not the creative engine</p><p>[26:52] The ethical, legal, and environmental debates around AI</p><p>[29:00] Final thoughts: Use AI well, stay original, and avoid the “AI muck”</p><p>[30:38] Staying resilient and fluid in uncertain times</p><p>[31:05] Your unique vision is still your biggest asset</p><p><br></p><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li>Canva</li><li>Adobe Illustrator</li><li>Photoshop</li><li><a href="https://www.youtube.com/watch?v=V95nfAEXlZ4" rel="noopener noreferrer" target="_blank">Apple’s behind-the-scenes animated logo (Apple TV)</a></li><li><a href="https://music.apple.com/us/song/the-entertainer-the-sting-soundtrack-version/1440495621" rel="noopener noreferrer" target="_blank">The Sting Soundtrack</a> (music reference)</li><li><a href="https://www.weinberglegal.com/" rel="noopener noreferrer" target="_blank">Weinberg Legal</a></li><li><br></li></ul><h2>CONNECT WITH DON &amp; EMILY</h2><p><br></p><p>CONNECT WITH DON &amp; EMILY</p><p>Website: <a href="https://themamones.com/" rel="noopener noreferrer" target="_blank">The Mamones</a></p><p>Instagram: <a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></p><p>Learn More About The Corporate Client Capture System: <a href="https://sheddingthewedding.com/" rel="noopener noreferrer" target="_blank">https://sheddingthewedding.com</a></p><p>Get the LinkedIn Playbook: <a href="https://themamones.com/playbook" rel="noopener noreferrer" target="_blank">https://themamones.com/playbook</a></p>false00:35:36full<![CDATA[Challenge Your Pricing By Diversifying Your Photography Clients]]>EPISODE SUMMARY

You put your heart into every wedding, but at the end of the day, you’re exhausted—physically, emotionally, and financially. If you’ve ever wondered what it really takes to break free from the “one-and-done” cycle, this episode gives you the behind-the-scenes story and practical tools for building a business model that means more freedom, more income, and more control. You’ll hear exactly how to shift your pricing, navigate the leap from weddings to corporate work, and make decisions from a place of power, not survival.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Understand the real tipping points that signal when it’s time to pivot from weddings to corporate projects.
  • Recognize the true emotional and physical toll of wedding photography—and what’s possible when you diversify your business.
  • Learn how to price your work for value, not for the lowest common denominator, including how to confidently set and explain a commissioning rate.
  • Discover a step-by-step approach to introducing new revenue streams without burning out or feeling like you’re starting over.
  • Find out how to challenge market myths and misconceptions that are holding your business back.
  • Walk away with the clarity and confidence to choose your clients, your projects, and your schedule.


KEY TAKEAWAYS

  • You don’t have to settle for the “industry standard” when your work deserves more.
  • Diversification isn’t just smart—it’s the difference between burnout and a sustainable creative career.
  • Charging for your expertise instead of packaging yourself as a commodity completely reframes your value.
  • Every photographer deserves the freedom to say yes—or no—on their own terms.
  • Challenging what you’ve been told is the first step to building a business that actually works for you.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Revisiting the decision to leave weddings behind

[00:31] Tipping points: when weddings stopped making sense

[02:55] Corporate jobs vs. weddings: a real-life pay comparison

[04:47] “This is why we don’t do weddings anymore”: the wedding planner moment

[06:05] Control, freedom, and redefining what you offer

[07:00] Saying no to weddings—and why sometimes you say yes

[08:32] The depth of relationship with long-time clients

[09:55] Corporate legacy and smashing the “corporate is boring” myth

[11:08] Shifting your revenue mix deliberately

[12:01] Collections vs. commissioning and transforming pricing models

[13:25] Raising your rates and pushing your own limits

[14:02] What’s actually included when clients hire you

[15:23] Setting a non-negotiable floor for your work

[16:42] Real empowerment: fewer weddings, more money, better clients

[17:51] Wedding exhaustion vs. corporate work reality

[19:03] Metrics that prove just how taxing wedding days are

[20:42] Why corporate event coverage is a different game

[21:30] Debunking industry misconceptions—making the pivot for you

[22:24] The critical importance of choice, confidence, and pricing courage

[24:11] Preview: upcoming talk at Wedding MBA on pricing

[25:43] What’s next: life, business, and back-to-school season


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

[Placeholder — links to be added manually]

]]>65347062-1fcf-499a-9782-0898137a50f7_l8XZqvPITzTue, 04 Aug 2026 05:00:31 GMTEPISODE SUMMARY

You put your heart into every wedding, but at the end of the day, you’re exhausted—physically, emotionally, and financially. If you’ve ever wondered what it really takes to break free from the “one-and-done” cycle, this episode gives you the behind-the-scenes story and practical tools for building a business model that means more freedom, more income, and more control. You’ll hear exactly how to shift your pricing, navigate the leap from weddings to corporate work, and make decisions from a place of power, not survival.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Understand the real tipping points that signal when it’s time to pivot from weddings to corporate projects.
  • Recognize the true emotional and physical toll of wedding photography—and what’s possible when you diversify your business.
  • Learn how to price your work for value, not for the lowest common denominator, including how to confidently set and explain a commissioning rate.
  • Discover a step-by-step approach to introducing new revenue streams without burning out or feeling like you’re starting over.
  • Find out how to challenge market myths and misconceptions that are holding your business back.
  • Walk away with the clarity and confidence to choose your clients, your projects, and your schedule.


KEY TAKEAWAYS

  • You don’t have to settle for the “industry standard” when your work deserves more.
  • Diversification isn’t just smart—it’s the difference between burnout and a sustainable creative career.
  • Charging for your expertise instead of packaging yourself as a commodity completely reframes your value.
  • Every photographer deserves the freedom to say yes—or no—on their own terms.
  • Challenging what you’ve been told is the first step to building a business that actually works for you.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Revisiting the decision to leave weddings behind

[00:31] Tipping points: when weddings stopped making sense

[02:55] Corporate jobs vs. weddings: a real-life pay comparison

[04:47] “This is why we don’t do weddings anymore”: the wedding planner moment

[06:05] Control, freedom, and redefining what you offer

[07:00] Saying no to weddings—and why sometimes you say yes

[08:32] The depth of relationship with long-time clients

[09:55] Corporate legacy and smashing the “corporate is boring” myth

[11:08] Shifting your revenue mix deliberately

[12:01] Collections vs. commissioning and transforming pricing models

[13:25] Raising your rates and pushing your own limits

[14:02] What’s actually included when clients hire you

[15:23] Setting a non-negotiable floor for your work

[16:42] Real empowerment: fewer weddings, more money, better clients

[17:51] Wedding exhaustion vs. corporate work reality

[19:03] Metrics that prove just how taxing wedding days are

[20:42] Why corporate event coverage is a different game

[21:30] Debunking industry misconceptions—making the pivot for you

[22:24] The critical importance of choice, confidence, and pricing courage

[24:11] Preview: upcoming talk at Wedding MBA on pricing

[25:43] What’s next: life, business, and back-to-school season


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

[Placeholder — links to be added manually]

]]><h2>EPISODE SUMMARY</h2><p>You put your heart into every wedding, but at the end of the day, you’re exhausted—physically, emotionally, and financially. If you’ve ever wondered what it really takes to break free from the “one-and-done” cycle, this episode gives you the behind-the-scenes story and practical tools for building a business model that means more freedom, more income, and more control. You’ll hear exactly how to shift your pricing, navigate the leap from weddings to corporate work, and make decisions from a place of power, not survival.</p><p><br></p><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Understand the real tipping points that signal when it’s time to pivot from weddings to corporate projects.</li><li>Recognize the true emotional and physical toll of wedding photography—and what’s possible when you diversify your business.</li><li>Learn how to price your work for value, not for the lowest common denominator, including how to confidently set and explain a commissioning rate.</li><li>Discover a step-by-step approach to introducing new revenue streams without burning out or feeling like you’re starting over.</li><li>Find out how to challenge market myths and misconceptions that are holding your business back.</li><li>Walk away with the clarity and confidence to choose your clients, your projects, and your schedule.</li></ul><h2><br></h2><h2>KEY TAKEAWAYS</h2><ul><li>You don’t have to settle for the “industry standard” when your work deserves more.</li><li>Diversification isn’t just smart—it’s the difference between burnout and a sustainable creative career.</li><li>Charging for your expertise instead of packaging yourself as a commodity completely reframes your value.</li><li>Every photographer deserves the freedom to say yes—or no—on their own terms.</li><li>Challenging what you’ve been told is the first step to building a business that actually works for you.</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Revisiting the decision to leave weddings behind</p><p>[00:31] Tipping points: when weddings stopped making sense</p><p>[02:55] Corporate jobs vs. weddings: a real-life pay comparison</p><p>[04:47] “This is why we don’t do weddings anymore”: the wedding planner moment</p><p>[06:05] Control, freedom, and redefining what you offer</p><p>[07:00] Saying no to weddings—and why sometimes you say yes</p><p>[08:32] The depth of relationship with long-time clients</p><p>[09:55] Corporate legacy and smashing the “corporate is boring” myth</p><p>[11:08] Shifting your revenue mix deliberately</p><p>[12:01] Collections vs. commissioning and transforming pricing models</p><p>[13:25] Raising your rates and pushing your own limits</p><p>[14:02] What’s actually included when clients hire you</p><p>[15:23] Setting a non-negotiable floor for your work</p><p>[16:42] Real empowerment: fewer weddings, more money, better clients</p><p>[17:51] Wedding exhaustion vs. corporate work reality</p><p>[19:03] Metrics that prove just how taxing wedding days are</p><p>[20:42] Why corporate event coverage is a different game</p><p>[21:30] Debunking industry misconceptions—making the pivot for you</p><p>[22:24] The critical importance of choice, confidence, and pricing courage</p><p>[24:11] Preview: upcoming talk at Wedding MBA on pricing</p><p>[25:43] What’s next: life, business, and back-to-school season</p><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li><a href="https://sheddingthewedding.com/" rel="noopener noreferrer" target="_blank">SheddingTheWedding.com</a> — Learn more about the Corporate Client Capture System</li><li>Wedding MBA (Las Vegas event) - <a href="https://weddingmba.com/seminars/" rel="noopener noreferrer" target="_blank">https://weddingmba.com/seminars/</a></li><li class="ql-indent-1">November 17-19, 2026</li><li class="ql-indent-1">Forget Basic Pricing, You Deserve Extra</li><li class="ql-indent-1">Tuesday, November 17 at 2:00 PM PT</li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p>[Placeholder — links to be added manually]</p>false00:28:21full<![CDATA[What's Actually In Our Corporate Camera Bag]]>EPISODE SUMMARY

If you’ve ever stalled on pitching or accepting corporate work because you feared your gear wasn’t “good enough,” this episode is a breath of fresh air. You’ll get a no-BS look at the actual tools, lenses, and accessories Don and Emily use—and why simplicity and intention will always matter more than expensive upgrades. Get ready to build real confidence about the equipment you already own, and debunk what really matters for photographing corporate events.


WHAT YOU’LL LEARN IN THIS EPISODE

  • Hear the real criteria for choosing camera bodies and why mirrorless systems offer crucial advantages in corporate environments.
  • Learn why your lenses matter more than your camera body, and the specific glass that saves you money and stress.
  • Pick up step-by-step advice on lighting, including strategies for everything from well-lit ballrooms to nightmare breakout rooms.
  • Build your own checklist of can’t-leave-home-without-them accessories that go beyond photography gear.
  • Understand how redundancy, battery management, and the right memory cards protect your work (and reputation) from disaster.
  • Master techniques for using affordable primes and zooms to create images nobody else at the event can capture.


KEY TAKEAWAYS

  • Most photographers already have the gear they need to get started in corporate work—knowledge and intentionality matter more than any upgrade.
  • You don’t have to buy every piece of equipment new; borrowing, renting, and buying used are all on the table.
  • Never scrimp on memory cards—your backups are non-negotiable when shooting paid events.
  • Lighting is rarely ideal—your flexibility in using speedlights, stands, and modifiers on the fly is what sets you apart.
  • Your bag should always include the practical things—gum, snacks, tape, and lens cloths—because you’re supporting people, not just making pictures.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Why what’s in your bag actually matters for corporate event photography

[00:02:27] The biggest fears and misconceptions about gear when switching from weddings/socials

[00:05:26] Camera brand loyalty, mirrorless benefits, and working with what fits you

[00:07:09] The workhorse lenses: 70-200mm f/2.8, 24-70mm f/2.8, and why fast glass counts

[00:12:01] Specialty primes—when and why to use 16mm, 35mm, and the “Thrifty Fifty”

[00:19:35] Lighting essentials: balancing available, stage, and supplemental flash

[00:23:14] Lighting setups for breakouts vs. ballroom, and managing client expectations

[00:30:14] Everything else you need in your bag: snacks, gaff tape, lens cloths, more

[00:33:15] Camera batteries, memory cards, and mission-critical redundancy

[00:35:35] Why aftermarket flashes may serve you better than brand-name units

[00:37:02] Cards, backups, and why you never cut corners on digital storage

[00:41:08] Bags, grips, and how your setup becomes personal—and efficient


RESOURCES & LINKS MENTIONED

  • Camera brands: Canon, Sony, Nikon
  • Flashes: Godox, Westcott
  • Local retailers: Competitive Camera, Arlington Camera
  • Miscellaneous: SanDisk Extreme SD cards, Rocket Air puffer, Manfrotto monopod


CONNECT WITH DON & EMILY

http://themamones.com

https://www.instagram.com/themamones

http://sheddingthewedding.com

]]>fe4ea505-e480-4598-ad9f-22b474214990_l8XZqvPITzTue, 28 Jul 2026 05:00:19 GMTEPISODE SUMMARY

If you’ve ever stalled on pitching or accepting corporate work because you feared your gear wasn’t “good enough,” this episode is a breath of fresh air. You’ll get a no-BS look at the actual tools, lenses, and accessories Don and Emily use—and why simplicity and intention will always matter more than expensive upgrades. Get ready to build real confidence about the equipment you already own, and debunk what really matters for photographing corporate events.


WHAT YOU’LL LEARN IN THIS EPISODE

  • Hear the real criteria for choosing camera bodies and why mirrorless systems offer crucial advantages in corporate environments.
  • Learn why your lenses matter more than your camera body, and the specific glass that saves you money and stress.
  • Pick up step-by-step advice on lighting, including strategies for everything from well-lit ballrooms to nightmare breakout rooms.
  • Build your own checklist of can’t-leave-home-without-them accessories that go beyond photography gear.
  • Understand how redundancy, battery management, and the right memory cards protect your work (and reputation) from disaster.
  • Master techniques for using affordable primes and zooms to create images nobody else at the event can capture.


KEY TAKEAWAYS

  • Most photographers already have the gear they need to get started in corporate work—knowledge and intentionality matter more than any upgrade.
  • You don’t have to buy every piece of equipment new; borrowing, renting, and buying used are all on the table.
  • Never scrimp on memory cards—your backups are non-negotiable when shooting paid events.
  • Lighting is rarely ideal—your flexibility in using speedlights, stands, and modifiers on the fly is what sets you apart.
  • Your bag should always include the practical things—gum, snacks, tape, and lens cloths—because you’re supporting people, not just making pictures.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Why what’s in your bag actually matters for corporate event photography

[00:02:27] The biggest fears and misconceptions about gear when switching from weddings/socials

[00:05:26] Camera brand loyalty, mirrorless benefits, and working with what fits you

[00:07:09] The workhorse lenses: 70-200mm f/2.8, 24-70mm f/2.8, and why fast glass counts

[00:12:01] Specialty primes—when and why to use 16mm, 35mm, and the “Thrifty Fifty”

[00:19:35] Lighting essentials: balancing available, stage, and supplemental flash

[00:23:14] Lighting setups for breakouts vs. ballroom, and managing client expectations

[00:30:14] Everything else you need in your bag: snacks, gaff tape, lens cloths, more

[00:33:15] Camera batteries, memory cards, and mission-critical redundancy

[00:35:35] Why aftermarket flashes may serve you better than brand-name units

[00:37:02] Cards, backups, and why you never cut corners on digital storage

[00:41:08] Bags, grips, and how your setup becomes personal—and efficient


RESOURCES & LINKS MENTIONED

  • Camera brands: Canon, Sony, Nikon
  • Flashes: Godox, Westcott
  • Local retailers: Competitive Camera, Arlington Camera
  • Miscellaneous: SanDisk Extreme SD cards, Rocket Air puffer, Manfrotto monopod


CONNECT WITH DON & EMILY

http://themamones.com

https://www.instagram.com/themamones

http://sheddingthewedding.com

]]><p>EPISODE SUMMARY</p><p>If you’ve ever stalled on pitching or accepting corporate work because you feared your gear wasn’t “good enough,” this episode is a breath of fresh air. You’ll get a no-BS look at the actual tools, lenses, and accessories Don and Emily use—and why simplicity and intention will always matter more than expensive upgrades. Get ready to build real confidence about the equipment you already own, and debunk what really matters for photographing corporate events.</p><p><br></p><p>WHAT YOU’LL LEARN IN THIS EPISODE</p><ul><li>Hear the real criteria for choosing camera bodies and why mirrorless systems offer crucial advantages in corporate environments.</li><li>Learn why your lenses matter more than your camera body, and the specific glass that saves you money and stress.</li><li>Pick up step-by-step advice on lighting, including strategies for everything from well-lit ballrooms to nightmare breakout rooms.</li><li>Build your own checklist of can’t-leave-home-without-them accessories that go beyond photography gear.</li><li>Understand how redundancy, battery management, and the right memory cards protect your work (and reputation) from disaster.</li><li>Master techniques for using affordable primes and zooms to create images nobody else at the event can capture.</li></ul><p><br></p><p>KEY TAKEAWAYS</p><ul><li>Most photographers already have the gear they need to get started in corporate work—knowledge and intentionality matter more than any upgrade.</li><li>You don’t have to buy every piece of equipment new; borrowing, renting, and buying used are all on the table.</li><li>Never scrimp on memory cards—your backups are non-negotiable when shooting paid events.</li><li>Lighting is rarely ideal—your flexibility in using speedlights, stands, and modifiers on the fly is what sets you apart.</li><li>Your bag should always include the practical things—gum, snacks, tape, and lens cloths—because you’re supporting people, not just making pictures.</li></ul><p><br></p><p>TOPICS COVERED WITH TIMESTAMPS</p><p>[00:00] Why what’s in your bag actually matters for corporate event photography</p><p>[00:02:27] The biggest fears and misconceptions about gear when switching from weddings/socials</p><p>[00:05:26] Camera brand loyalty, mirrorless benefits, and working with what fits you</p><p>[00:07:09] The workhorse lenses: 70-200mm f/2.8, 24-70mm f/2.8, and why fast glass counts</p><p>[00:12:01] Specialty primes—when and why to use 16mm, 35mm, and the “Thrifty Fifty”</p><p>[00:19:35] Lighting essentials: balancing available, stage, and supplemental flash</p><p>[00:23:14] Lighting setups for breakouts vs. ballroom, and managing client expectations</p><p>[00:30:14] Everything else you need in your bag: snacks, gaff tape, lens cloths, more</p><p>[00:33:15] Camera batteries, memory cards, and mission-critical redundancy</p><p>[00:35:35] Why aftermarket flashes may serve you better than brand-name units</p><p>[00:37:02] Cards, backups, and why you never cut corners on digital storage</p><p>[00:41:08] Bags, grips, and how your setup becomes personal—and efficient</p><p><br></p><p>RESOURCES &amp; LINKS MENTIONED</p><ul><li>Camera brands: Canon, Sony, Nikon</li><li>Flashes: Godox, Westcott</li><li>Local retailers: Competitive Camera, Arlington Camera</li><li>Miscellaneous: SanDisk Extreme SD cards, Rocket Air puffer, Manfrotto monopod</li></ul><p><br></p><p>CONNECT WITH DON &amp; EMILY</p><p>http://themamones.com</p><p>https://www.instagram.com/themamones</p><p>http://sheddingthewedding.com</p>false00:48:00full<![CDATA[How We Keep Clients Loyal (and Why It Matters)]]>EPISODE SUMMARY

You know how exhausting it is chasing one-and-done clients and constantly hustling for your next booking. This episode gives you clear, actionable ways to build true loyalty and recurring revenue, so you can spend less time hustling and more time doing creative work you actually love. You'll hear real strategies you can use to keep clients coming back — and learn how to stand out in a crowded market by making your relationships unforgettable.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize why corporate clients offer more repeat business and how to build genuine loyalty outside the wedding world
  • Learn exactly what to say to clients to encourage repeat bookings, even when their events move to new cities
  • Use simple, authentic digital touchpoints that keep you top of mind without feeling salesy or awkward
  • Build creative appreciation campaigns that your clients will remember — and share
  • Identify immediate ways to turn referrals and partnerships into long-term opportunities
  • Translate your existing relationship skills into a business model that scales, so you’re not starting from scratch every year


KEY TAKEAWAYS

  • “It’s always easier — and cheaper — to keep your current client than find a new one.”
  • One line in your follow-up can mean thousands in repeat business: “Please don’t wait till you come back to Dallas. We serve our loyal clients anywhere in the world.”
  • When you make clients feel like rockstars, they’ll remember you (and brag about you) for years.
  • Staying top of mind is about intentional, thoughtful outreach — not relentless selling.
  • Even lost leads are opportunities for future connection, not rejection.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Opening, coffee not sinking in, and 17th anniversary reflections

[00:18] Loyalty in marriage and business — the “I still do” mindset

[00:53] How loyalty translates to client retention and recurring revenue

[03:36] Why wedding photography struggles to create repeat clients

[04:55] The shift to corporate work and how one line changed everything

[06:03] How to get clients to bring you with them as they move events

[07:18] The power of repeat business for a scalable business model

[09:03] Building professional networks that lead to more referrals

[10:54] Shifting from capturing people to capturing experiences

[12:57] Two low-effort, high-impact strategies for staying in touch

[14:42] Using LinkedIn for client relationships and the Corporate Client Capture System

[17:12] Email tactics: Following up on lost business and celebration messages

[19:04] How the LinkedIn Playbook can change your outreach game

[21:15] Personalizing your communication based on actual client activity

[22:45] Creative client appreciation campaigns that go viral

[26:16] The “Rocktober” campaign — making loyalty fun and unforgettable

[29:14] Collaboration over competition: thanking referral partners

[29:42] Measuring loyalty and why it matters for your brand

[31:08] Fresh ideas for showing client appreciation year-round

[31:37] Inviting listener stories and sharing best practices

[31:56] Where to get the LinkedIn Playbook and a final call to action


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

themamones.com

https://www.instagram.com/themamones

]]>11b89c05-dd2d-45fd-9327-7d45d192217b_l8XZqvPITzTue, 21 Jul 2026 05:00:45 GMTEPISODE SUMMARY

You know how exhausting it is chasing one-and-done clients and constantly hustling for your next booking. This episode gives you clear, actionable ways to build true loyalty and recurring revenue, so you can spend less time hustling and more time doing creative work you actually love. You'll hear real strategies you can use to keep clients coming back — and learn how to stand out in a crowded market by making your relationships unforgettable.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize why corporate clients offer more repeat business and how to build genuine loyalty outside the wedding world
  • Learn exactly what to say to clients to encourage repeat bookings, even when their events move to new cities
  • Use simple, authentic digital touchpoints that keep you top of mind without feeling salesy or awkward
  • Build creative appreciation campaigns that your clients will remember — and share
  • Identify immediate ways to turn referrals and partnerships into long-term opportunities
  • Translate your existing relationship skills into a business model that scales, so you’re not starting from scratch every year


KEY TAKEAWAYS

  • “It’s always easier — and cheaper — to keep your current client than find a new one.”
  • One line in your follow-up can mean thousands in repeat business: “Please don’t wait till you come back to Dallas. We serve our loyal clients anywhere in the world.”
  • When you make clients feel like rockstars, they’ll remember you (and brag about you) for years.
  • Staying top of mind is about intentional, thoughtful outreach — not relentless selling.
  • Even lost leads are opportunities for future connection, not rejection.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Opening, coffee not sinking in, and 17th anniversary reflections

[00:18] Loyalty in marriage and business — the “I still do” mindset

[00:53] How loyalty translates to client retention and recurring revenue

[03:36] Why wedding photography struggles to create repeat clients

[04:55] The shift to corporate work and how one line changed everything

[06:03] How to get clients to bring you with them as they move events

[07:18] The power of repeat business for a scalable business model

[09:03] Building professional networks that lead to more referrals

[10:54] Shifting from capturing people to capturing experiences

[12:57] Two low-effort, high-impact strategies for staying in touch

[14:42] Using LinkedIn for client relationships and the Corporate Client Capture System

[17:12] Email tactics: Following up on lost business and celebration messages

[19:04] How the LinkedIn Playbook can change your outreach game

[21:15] Personalizing your communication based on actual client activity

[22:45] Creative client appreciation campaigns that go viral

[26:16] The “Rocktober” campaign — making loyalty fun and unforgettable

[29:14] Collaboration over competition: thanking referral partners

[29:42] Measuring loyalty and why it matters for your brand

[31:08] Fresh ideas for showing client appreciation year-round

[31:37] Inviting listener stories and sharing best practices

[31:56] Where to get the LinkedIn Playbook and a final call to action


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

themamones.com

https://www.instagram.com/themamones

]]><h2>EPISODE SUMMARY</h2><p>You know how exhausting it is chasing one-and-done clients and constantly hustling for your next booking. This episode gives you clear, actionable ways to build true loyalty and recurring revenue, so you can spend less time hustling and more time doing creative work you actually love. You'll hear real strategies you can use to keep clients coming back — and learn how to stand out in a crowded market by making your relationships unforgettable.</p><p><br></p><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Recognize why corporate clients offer more repeat business and how to build genuine loyalty outside the wedding world</li><li>Learn exactly what to say to clients to encourage repeat bookings, even when their events move to new cities</li><li>Use simple, authentic digital touchpoints that keep you top of mind without feeling salesy or awkward</li><li>Build creative appreciation campaigns that your clients will remember — and share</li><li>Identify immediate ways to turn referrals and partnerships into long-term opportunities</li><li>Translate your existing relationship skills into a business model that scales, so you’re not starting from scratch every year</li></ul><p><br></p><h2>KEY TAKEAWAYS</h2><ul><li>“It’s always easier — and cheaper — to keep your current client than find a new one.”</li><li>One line in your follow-up can mean thousands in repeat business: “Please don’t wait till you come back to Dallas. We serve our loyal clients anywhere in the world.”</li><li>When you make clients feel like rockstars, they’ll remember you (and brag about you) for years.</li><li>Staying top of mind is about intentional, thoughtful outreach — not relentless selling.</li><li>Even lost leads are opportunities for future connection, not rejection.</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Opening, coffee not sinking in, and 17th anniversary reflections</p><p>[00:18] Loyalty in marriage and business — the “I still do” mindset</p><p>[00:53] How loyalty translates to client retention and recurring revenue</p><p>[03:36] Why wedding photography struggles to create repeat clients</p><p>[04:55] The shift to corporate work and how one line changed everything</p><p>[06:03] How to get clients to bring you with them as they move events</p><p>[07:18] The power of repeat business for a scalable business model</p><p>[09:03] Building professional networks that lead to more referrals</p><p>[10:54] Shifting from capturing people to capturing experiences</p><p>[12:57] Two low-effort, high-impact strategies for staying in touch</p><p>[14:42] Using LinkedIn for client relationships and the Corporate Client Capture System</p><p>[17:12] Email tactics: Following up on lost business and celebration messages</p><p>[19:04] How the LinkedIn Playbook can change your outreach game</p><p>[21:15] Personalizing your communication based on actual client activity</p><p>[22:45] Creative client appreciation campaigns that go viral</p><p>[26:16] The “Rocktober” campaign — making loyalty fun and unforgettable</p><p>[29:14] Collaboration over competition: thanking referral partners</p><p>[29:42] Measuring loyalty and why it matters for your brand</p><p>[31:08] Fresh ideas for showing client appreciation year-round</p><p>[31:37] Inviting listener stories and sharing best practices</p><p>[31:56] Where to get the LinkedIn Playbook and a final call to action</p><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li>The LinkedIn Playbook: <a href="https://themamones.com/playbook" rel="noopener noreferrer" target="_blank">themamones.com/playbook</a></li><li>Corporate Client Capture System: <a href="https://sheddingthewedding.com/?utm_source=podcast&amp;utm_medium=shownotes&amp;utm_campaign=cccs-vsl&amp;utm_content=09" rel="noopener noreferrer" target="_blank">sheddingthewedding.com</a></li><li>Image delivery platforms: Pixieset, ShootProof</li><li>Pinterest (for photographers still in the wedding market)</li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p><a href="https://themamones.com" rel="noopener noreferrer" target="_blank">themamones.com</a></p><p><a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></p>false00:33:40full<![CDATA[How to Build Lasting Relationships That Attract Corporate Clients]]>EPISODE SUMMARY

You’ve built a portfolio you’re proud of, but breaking into the corporate and professional market still feels out of reach. In this episode, you’ll get a roadmap for turning that portfolio into relationships, referrals, and real business opportunities. You’ll learn exactly how to connect with the right people, show up where it matters, and stay top of mind — even if you’re starting from scratch.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Uncover practical ways to shift your focus from one-and-done social clients to long-term corporate relationships.
  • Learn how to use relationship marketing to get in front of decision-makers without feeling pushy or awkward.
  • Identify which industry associations and meetings can actually move the needle for your photography or videography business.
  • Master the right way to follow up and stay on people’s radar — no cold calls or spammy networking required.
  • Discover the power of collaboration and referrals among fellow photographers, and how to make those connections count.
  • Get actionable steps for using LinkedIn strategically to track contacts, nurture leads, and land recurring business.


KEY TAKEAWAYS

  • Relationship marketing is a long game, but it leads to loyal, recurring clients who bring you back again and again.
  • Industry association meetings offer a roomful of potential partners and clients — show up, deliver value, and follow up.
  • Collaboration beats competition: your fellow photographers are a resource, not a threat, for referrals and big opportunities.
  • Following up with intention builds trust and keeps your name at the top of their list.
  • LinkedIn isn’t optional — it’s your 24/7 brand ambassador and the key to staying connected as people move and grow in their roles.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Kicking off episode eight: bridging your portfolio to new business

[00:39] Defining ideal audience vs. dream client

[01:33] The basketball metaphor for relationship marketing

[02:57] Moving from outsider to “first off the bench” with consistent presence

[06:02] Turning association meetings into new client opportunities

[08:07] Proactive ways to prepare for industry events

[09:00] Donating your services: the in-kind trick for instant visibility

[10:38] Why follow-up is everything — and how to do it with integrity

[12:41] Maintaining relationships as your business and life evolve

[14:04] Staying relevant as clients and planners move throughout the industry

[16:11] “Collaboration over competition” — real stories of photographer referrals

[19:16] How to handle overflow work: hiring vs. referring

[20:27] Understanding your unique strengths for better referrals

[22:12] The power of chance connections (Costa Rica story)

[23:41] Making momentum easier: step-by-step LinkedIn playbook

[25:10] Why LinkedIn matters (even if it doesn’t feel creative)

[27:03] What’s in the LinkedIn playbook and where to get it

[30:01] How to get accountability and real implementation help


RESOURCES & LINKS MENTIONED

  • Meeting Professionals International (MPI)
  • International Live Events Association (ILEA)
  • National Association for Catering and Events (NACE)
  • Professional Photographers of America (PPA)
  • Wedding and Portrait Photographers International (WPPI)
  • LinkedIn for business marketing
  • The Mamones LinkedIn Playbook (Free resource plus coaching call)
  • Local donut shops (seriously!)


CONNECT WITH DON & EMILY

themamones.com

https://www.instagram.com/themamones

]]>1b0ffdf9-6bcc-4432-a491-69441a0292a3_l8XZqvPITzTue, 14 Jul 2026 05:00:43 GMTEPISODE SUMMARY

You’ve built a portfolio you’re proud of, but breaking into the corporate and professional market still feels out of reach. In this episode, you’ll get a roadmap for turning that portfolio into relationships, referrals, and real business opportunities. You’ll learn exactly how to connect with the right people, show up where it matters, and stay top of mind — even if you’re starting from scratch.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Uncover practical ways to shift your focus from one-and-done social clients to long-term corporate relationships.
  • Learn how to use relationship marketing to get in front of decision-makers without feeling pushy or awkward.
  • Identify which industry associations and meetings can actually move the needle for your photography or videography business.
  • Master the right way to follow up and stay on people’s radar — no cold calls or spammy networking required.
  • Discover the power of collaboration and referrals among fellow photographers, and how to make those connections count.
  • Get actionable steps for using LinkedIn strategically to track contacts, nurture leads, and land recurring business.


KEY TAKEAWAYS

  • Relationship marketing is a long game, but it leads to loyal, recurring clients who bring you back again and again.
  • Industry association meetings offer a roomful of potential partners and clients — show up, deliver value, and follow up.
  • Collaboration beats competition: your fellow photographers are a resource, not a threat, for referrals and big opportunities.
  • Following up with intention builds trust and keeps your name at the top of their list.
  • LinkedIn isn’t optional — it’s your 24/7 brand ambassador and the key to staying connected as people move and grow in their roles.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Kicking off episode eight: bridging your portfolio to new business

[00:39] Defining ideal audience vs. dream client

[01:33] The basketball metaphor for relationship marketing

[02:57] Moving from outsider to “first off the bench” with consistent presence

[06:02] Turning association meetings into new client opportunities

[08:07] Proactive ways to prepare for industry events

[09:00] Donating your services: the in-kind trick for instant visibility

[10:38] Why follow-up is everything — and how to do it with integrity

[12:41] Maintaining relationships as your business and life evolve

[14:04] Staying relevant as clients and planners move throughout the industry

[16:11] “Collaboration over competition” — real stories of photographer referrals

[19:16] How to handle overflow work: hiring vs. referring

[20:27] Understanding your unique strengths for better referrals

[22:12] The power of chance connections (Costa Rica story)

[23:41] Making momentum easier: step-by-step LinkedIn playbook

[25:10] Why LinkedIn matters (even if it doesn’t feel creative)

[27:03] What’s in the LinkedIn playbook and where to get it

[30:01] How to get accountability and real implementation help


RESOURCES & LINKS MENTIONED

  • Meeting Professionals International (MPI)
  • International Live Events Association (ILEA)
  • National Association for Catering and Events (NACE)
  • Professional Photographers of America (PPA)
  • Wedding and Portrait Photographers International (WPPI)
  • LinkedIn for business marketing
  • The Mamones LinkedIn Playbook (Free resource plus coaching call)
  • Local donut shops (seriously!)


CONNECT WITH DON & EMILY

themamones.com

https://www.instagram.com/themamones

]]><h2>EPISODE SUMMARY</h2><p>You’ve built a portfolio you’re proud of, but breaking into the corporate and professional market still feels out of reach. In this episode, you’ll get a roadmap for turning that portfolio into relationships, referrals, and real business opportunities. You’ll learn exactly how to connect with the right people, show up where it matters, and stay top of mind — even if you’re starting from scratch.</p><h2><br></h2><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Uncover practical ways to shift your focus from one-and-done social clients to long-term corporate relationships.</li><li>Learn how to use relationship marketing to get in front of decision-makers without feeling pushy or awkward.</li><li>Identify which industry associations and meetings can actually move the needle for your photography or videography business.</li><li>Master the right way to follow up and stay on people’s radar — no cold calls or spammy networking required.</li><li>Discover the power of collaboration and referrals among fellow photographers, and how to make those connections count.</li><li>Get actionable steps for using LinkedIn strategically to track contacts, nurture leads, and land recurring business.</li></ul><h2><br></h2><h2>KEY TAKEAWAYS</h2><ul><li>Relationship marketing is a long game, but it leads to loyal, recurring clients who bring you back again and again.</li><li>Industry association meetings offer a roomful of potential partners and clients — show up, deliver value, and follow up.</li><li>Collaboration beats competition: your fellow photographers are a resource, not a threat, for referrals and big opportunities.</li><li>Following up with intention builds trust and keeps your name at the top of their list.</li><li>LinkedIn isn’t optional — it’s your 24/7 brand ambassador and the key to staying connected as people move and grow in their roles.</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Kicking off episode eight: bridging your portfolio to new business</p><p>[00:39] Defining ideal audience vs. dream client</p><p>[01:33] The basketball metaphor for relationship marketing</p><p>[02:57] Moving from outsider to “first off the bench” with consistent presence</p><p>[06:02] Turning association meetings into new client opportunities</p><p>[08:07] Proactive ways to prepare for industry events</p><p>[09:00] Donating your services: the in-kind trick for instant visibility</p><p>[10:38] Why follow-up is everything — and how to do it with integrity</p><p>[12:41] Maintaining relationships as your business and life evolve</p><p>[14:04] Staying relevant as clients and planners move throughout the industry</p><p>[16:11] “Collaboration over competition” — real stories of photographer referrals</p><p>[19:16] How to handle overflow work: hiring vs. referring</p><p>[20:27] Understanding your unique strengths for better referrals</p><p>[22:12] The power of chance connections (Costa Rica story)</p><p>[23:41] Making momentum easier: step-by-step LinkedIn playbook</p><p>[25:10] Why LinkedIn matters (even if it doesn’t feel creative)</p><p>[27:03] What’s in the LinkedIn playbook and where to get it</p><p>[30:01] How to get accountability and real implementation help</p><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li>Meeting Professionals International (MPI)</li><li>International Live Events Association (ILEA)</li><li>National Association for Catering and Events (NACE)</li><li>Professional Photographers of America (PPA)</li><li>Wedding and Portrait Photographers International (WPPI)</li><li>LinkedIn for business marketing</li><li><a href="https://themamones.com/playbook" rel="noopener noreferrer" target="_blank">The Mamones LinkedIn Playbook</a> (Free resource plus coaching call)</li><li>Local donut shops (seriously!)</li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p><a href="https://themamones.com" rel="noopener noreferrer" target="_blank">themamones.com</a></p><p><a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></p>false00:34:46full<![CDATA[How to Build a Corporate Photography Portfolio from Scratch]]>EPISODE SUMMARY

You’re ready to break into the corporate photography market, but building that portfolio feels daunting—especially if your experience is rooted in weddings or portraits. This episode gives you a tactical blueprint for creating a corporate portfolio from scratch, even if you don’t have the clients (yet). You’ll walk away with three proven strategies you can use immediately to build confidence, credibility, and real traction.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Find out how to use local publications and trade opportunities to build your corporate portfolio without waiting for your first paying client.
  • Discover how apprenticing and assisting established photographers can fast-track your skills and insider knowledge in the corporate space.
  • Learn the right way to approach charity and nonprofit work so it fuels both your growth and your brand.
  • Understand what policies to clarify with lead photographers when you’re assisting—and why image usage rights matter to your future marketing.
  • Get real-world tactics for shifting your creative mindset from controlled commercial work to dynamic, uncontrolled live events.
  • See how to turn every unconventional opportunity into a springboard for portfolio work that attracts and reassures quality corporate clients.


KEY TAKEAWAYS

  • The most direct route to a strong corporate portfolio is offering tangible value—before you ask for big checks.
  • Apprentice and second shooting isn’t just for weddings; it’s the backdoor into commercial and corporate gigs, too.
  • Real learning happens when you get uncomfortable and document in environments you can’t control.
  • Donations of your work to nonprofits and causes you care about can spark personal growth and unexpected business connections.
  • You don’t dig a well when you’re already thirsty—build the portfolio before you need it.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Recording outdoors and why flexible workspaces matter

[00:01:43] How to start building a corporate portfolio from a wedding or portrait background

[00:02:25] Using freelance and trade opportunities with local publications

[00:04:21] The value of apprenticing and assisting established photographers

[00:06:35] Image usage policies—what you need to know when second shooting

[00:10:48] Why charity/nonprofit work is strategic, not just philanthropic

[00:13:42] Taking on challenging, emotional event assignments as growth catalysts

[00:18:05] How nonprofit work led to unexpected corporate clients and campaigns

[00:23:31] Why your corporate portfolio must speak directly to future clients


RESOURCES & LINKS MENTIONED

  • Joe McNally, The Moment It Clicks
  • Joe McNally, The Hot Shoe Diaries


CONNECT WITH DON & EMILY

https://sheddingthewedding.com

https://themamones.com

https://www.instagram.com/themamones

]]>97310d46-2d39-43b9-af83-9149b8bfca24_l8XZqvPITzTue, 07 Jul 2026 05:00:00 GMTEPISODE SUMMARY

You’re ready to break into the corporate photography market, but building that portfolio feels daunting—especially if your experience is rooted in weddings or portraits. This episode gives you a tactical blueprint for creating a corporate portfolio from scratch, even if you don’t have the clients (yet). You’ll walk away with three proven strategies you can use immediately to build confidence, credibility, and real traction.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Find out how to use local publications and trade opportunities to build your corporate portfolio without waiting for your first paying client.
  • Discover how apprenticing and assisting established photographers can fast-track your skills and insider knowledge in the corporate space.
  • Learn the right way to approach charity and nonprofit work so it fuels both your growth and your brand.
  • Understand what policies to clarify with lead photographers when you’re assisting—and why image usage rights matter to your future marketing.
  • Get real-world tactics for shifting your creative mindset from controlled commercial work to dynamic, uncontrolled live events.
  • See how to turn every unconventional opportunity into a springboard for portfolio work that attracts and reassures quality corporate clients.


KEY TAKEAWAYS

  • The most direct route to a strong corporate portfolio is offering tangible value—before you ask for big checks.
  • Apprentice and second shooting isn’t just for weddings; it’s the backdoor into commercial and corporate gigs, too.
  • Real learning happens when you get uncomfortable and document in environments you can’t control.
  • Donations of your work to nonprofits and causes you care about can spark personal growth and unexpected business connections.
  • You don’t dig a well when you’re already thirsty—build the portfolio before you need it.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Recording outdoors and why flexible workspaces matter

[00:01:43] How to start building a corporate portfolio from a wedding or portrait background

[00:02:25] Using freelance and trade opportunities with local publications

[00:04:21] The value of apprenticing and assisting established photographers

[00:06:35] Image usage policies—what you need to know when second shooting

[00:10:48] Why charity/nonprofit work is strategic, not just philanthropic

[00:13:42] Taking on challenging, emotional event assignments as growth catalysts

[00:18:05] How nonprofit work led to unexpected corporate clients and campaigns

[00:23:31] Why your corporate portfolio must speak directly to future clients


RESOURCES & LINKS MENTIONED

  • Joe McNally, The Moment It Clicks
  • Joe McNally, The Hot Shoe Diaries


CONNECT WITH DON & EMILY

https://sheddingthewedding.com

https://themamones.com

https://www.instagram.com/themamones

]]><p>EPISODE SUMMARY</p><p>You’re ready to break into the corporate photography market, but building that portfolio feels daunting—especially if your experience is rooted in weddings or portraits. This episode gives you a tactical blueprint for creating a corporate portfolio from scratch, even if you don’t have the clients (yet). You’ll walk away with three proven strategies you can use immediately to build confidence, credibility, and real traction.</p><p><br></p><p>WHAT YOU'LL LEARN IN THIS EPISODE</p><ul><li>Find out how to use local publications and trade opportunities to build your corporate portfolio without waiting for your first paying client.</li><li>Discover how apprenticing and assisting established photographers can fast-track your skills and insider knowledge in the corporate space.</li><li>Learn the right way to approach charity and nonprofit work so it fuels both your growth and your brand.</li><li>Understand what policies to clarify with lead photographers when you’re assisting—and why image usage rights matter to your future marketing.</li><li>Get real-world tactics for shifting your creative mindset from controlled commercial work to dynamic, uncontrolled live events.</li><li>See how to turn every unconventional opportunity into a springboard for portfolio work that attracts and reassures quality corporate clients.</li></ul><p><br></p><p>KEY TAKEAWAYS</p><ul><li>The most direct route to a strong corporate portfolio is offering tangible value—before you ask for big checks.</li><li>Apprentice and second shooting isn’t just for weddings; it’s the backdoor into commercial and corporate gigs, too.</li><li>Real learning happens when you get uncomfortable and document in environments you can’t control.</li><li>Donations of your work to nonprofits and causes you care about can spark personal growth and unexpected business connections.</li><li>You don’t dig a well when you’re already thirsty—build the portfolio before you need it.</li></ul><p><br></p><p>TOPICS COVERED WITH TIMESTAMPS</p><p>[00:00] Recording outdoors and why flexible workspaces matter</p><p>[00:01:43] How to start building a corporate portfolio from a wedding or portrait background</p><p>[00:02:25] Using freelance and trade opportunities with local publications</p><p>[00:04:21] The value of apprenticing and assisting established photographers</p><p>[00:06:35] Image usage policies—what you need to know when second shooting</p><p>[00:10:48] Why charity/nonprofit work is strategic, not just philanthropic</p><p>[00:13:42] Taking on challenging, emotional event assignments as growth catalysts</p><p>[00:18:05] How nonprofit work led to unexpected corporate clients and campaigns</p><p>[00:23:31] Why your corporate portfolio must speak directly to future clients</p><p><br></p><p>RESOURCES &amp; LINKS MENTIONED</p><ul><li>Joe McNally, <em>The Moment It Clicks</em></li><li>Joe McNally, <em>The Hot Shoe Diaries</em></li></ul><p><br></p><p>CONNECT WITH DON &amp; EMILY</p><p>https://sheddingthewedding.com</p><p>https://themamones.com</p><p>https://www.instagram.com/themamones</p>false00:27:07full<![CDATA[How to Build a Business Without Destroying Your Marriage]]>EPISODE SUMMARY

When you build a business with your partner, the lines between work, family, and life blur fast. If you want to grow your business without wrecking your relationship or losing yourself in the process, this episode gives you the real talk and hard-won strategies you’re looking for. You’ll learn how to communicate, divide labor, and build real trust—so you can thrive in business and at home.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize why running a business as a couple brings unique pressures—and why conventional advice often falls short
  • Implement a communication system that addresses both everyday logistics and the hard conversations
  • Identify and respect each partner’s “zone of genius,” leading to more efficient teamwork and less resentment
  • Move beyond the myth of a 50/50 split and build a partnership based on flexibility and true alignment
  • Establish boundaries and rituals that help you separate (and honor) your roles as individuals, partners, parents, and business owners
  • Handle both wins and setbacks as a unified team, using shared accountability to grow stronger together


KEY TAKEAWAYS

  • Communication is the single most essential ingredient in surviving business and marriage under the same roof
  • Success comes from respecting each other’s strengths—and letting go of what you’re not great at
  • Relationships aren’t about a perfect 50/50 split; they require you both to bring 100% of what you’ve got, even when it’s not even
  • Wins and losses belong to both of you—no blame, no lone victories, just shared experience
  • Trust and psychological safety are the unshakable foundation for every hard conversation and high-stakes business decision


TOPICS COVERED WITH TIMESTAMPS

[00:00] Recording from a new environment—working while traveling

[00:01:30] Why building a business with your spouse is uniquely challenging

[00:03:00] Navigating economic storms—every relationship is in a different “boat”

[00:05:00] Communication as the real foundation for business and life

[00:06:10] Respecting your zones of genius and dividing labor

[00:09:00] How those roles shift during wedding and corporate jobs

[00:14:00] Moving from the myth of 50/50 to 100/100 partnership

[00:16:50] Asking for what you need—and building a culture of support

[00:19:20] Building trust and shared accountability

[00:22:30] Sharing wins and losses as a true team

[00:26:00] Setting boundaries between work, family, and personal growth

[00:31:00] Creating rituals and systems for ongoing communication

[00:35:00] The power of alignment over agreement

[00:39:11] How Don and Emily navigated their own market pivots

[00:40:15] Final thoughts and invitation for community stories


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

http://www.themamones.com

https://www.instagram.com/themamones


]]>45a0f2de-d7b5-415c-90a3-d4beb5660546_l8XZqvPITzTue, 30 Jun 2026 05:00:21 GMTEPISODE SUMMARY

When you build a business with your partner, the lines between work, family, and life blur fast. If you want to grow your business without wrecking your relationship or losing yourself in the process, this episode gives you the real talk and hard-won strategies you’re looking for. You’ll learn how to communicate, divide labor, and build real trust—so you can thrive in business and at home.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize why running a business as a couple brings unique pressures—and why conventional advice often falls short
  • Implement a communication system that addresses both everyday logistics and the hard conversations
  • Identify and respect each partner’s “zone of genius,” leading to more efficient teamwork and less resentment
  • Move beyond the myth of a 50/50 split and build a partnership based on flexibility and true alignment
  • Establish boundaries and rituals that help you separate (and honor) your roles as individuals, partners, parents, and business owners
  • Handle both wins and setbacks as a unified team, using shared accountability to grow stronger together


KEY TAKEAWAYS

  • Communication is the single most essential ingredient in surviving business and marriage under the same roof
  • Success comes from respecting each other’s strengths—and letting go of what you’re not great at
  • Relationships aren’t about a perfect 50/50 split; they require you both to bring 100% of what you’ve got, even when it’s not even
  • Wins and losses belong to both of you—no blame, no lone victories, just shared experience
  • Trust and psychological safety are the unshakable foundation for every hard conversation and high-stakes business decision


TOPICS COVERED WITH TIMESTAMPS

[00:00] Recording from a new environment—working while traveling

[00:01:30] Why building a business with your spouse is uniquely challenging

[00:03:00] Navigating economic storms—every relationship is in a different “boat”

[00:05:00] Communication as the real foundation for business and life

[00:06:10] Respecting your zones of genius and dividing labor

[00:09:00] How those roles shift during wedding and corporate jobs

[00:14:00] Moving from the myth of 50/50 to 100/100 partnership

[00:16:50] Asking for what you need—and building a culture of support

[00:19:20] Building trust and shared accountability

[00:22:30] Sharing wins and losses as a true team

[00:26:00] Setting boundaries between work, family, and personal growth

[00:31:00] Creating rituals and systems for ongoing communication

[00:35:00] The power of alignment over agreement

[00:39:11] How Don and Emily navigated their own market pivots

[00:40:15] Final thoughts and invitation for community stories


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

http://www.themamones.com

https://www.instagram.com/themamones


]]><h2>EPISODE SUMMARY</h2><p>When you build a business with your partner, the lines between work, family, and life blur fast. If you want to grow your business without wrecking your relationship or losing yourself in the process, this episode gives you the real talk and hard-won strategies you’re looking for. You’ll learn how to communicate, divide labor, and build real trust—so you can thrive in business and at home.</p><h2><br></h2><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Recognize why running a business as a couple brings unique pressures—and why conventional advice often falls short</li><li>Implement a communication system that addresses both everyday logistics and the hard conversations</li><li>Identify and respect each partner’s “zone of genius,” leading to more efficient teamwork and less resentment</li><li>Move beyond the myth of a 50/50 split and build a partnership based on flexibility and true alignment</li><li>Establish boundaries and rituals that help you separate (and honor) your roles as individuals, partners, parents, and business owners</li><li>Handle both wins and setbacks as a unified team, using shared accountability to grow stronger together</li></ul><h2><br></h2><h2>KEY TAKEAWAYS</h2><ul><li>Communication is the single most essential ingredient in surviving business and marriage under the same roof</li><li>Success comes from respecting each other’s strengths—and letting go of what you’re not great at</li><li>Relationships aren’t about a perfect 50/50 split; they require you both to bring 100% of what you’ve got, even when it’s not even</li><li>Wins and losses belong to both of you—no blame, no lone victories, just shared experience</li><li>Trust and psychological safety are the unshakable foundation for every hard conversation and high-stakes business decision</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Recording from a new environment—working while traveling</p><p>[00:01:30] Why building a business with your spouse is uniquely challenging</p><p>[00:03:00] Navigating economic storms—every relationship is in a different “boat”</p><p>[00:05:00] Communication as the real foundation for business and life</p><p>[00:06:10] Respecting your zones of genius and dividing labor</p><p>[00:09:00] How those roles shift during wedding and corporate jobs</p><p>[00:14:00] Moving from the myth of 50/50 to 100/100 partnership</p><p>[00:16:50] Asking for what you need—and building a culture of support</p><p>[00:19:20] Building trust and shared accountability</p><p>[00:22:30] Sharing wins and losses as a true team</p><p>[00:26:00] Setting boundaries between work, family, and personal growth</p><p>[00:31:00] Creating rituals and systems for ongoing communication</p><p>[00:35:00] The power of alignment over agreement</p><p>[00:39:11] How Don and Emily navigated their own market pivots</p><p>[00:40:15] Final thoughts and invitation for community stories</p><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li><strong>The Big Leap</strong> by Gay Hendricks</li><li><a href="https://sheddingthewedding.com/" rel="noopener noreferrer" target="_blank">sheddingthewedding.com</a> (Corporate Client Capture System)</li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p><a href="http://www.themamones.com" rel="noopener noreferrer" target="_blank">http://www.themamones.com</a></p><p><a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></p><p><br></p>false00:43:03full<![CDATA[Your Signature Studio & The Corporate Client Capture System]]>EPISODE SUMMARY

If you're feeling boxed in by the wedding grind but unsure how to reach for something more, this episode spells out exactly how you can break free without burning it all down. You’ll get real talk on overcoming the revenue ceiling, redefining your client base, and building a business that works for your life—including family, creativity, and the freedom to choose your own path.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize the warning signs that your current photography business model may be capping your income and draining your time.
  • Learn how to blend social and corporate work without sacrificing your favorite assignments or starting from scratch.
  • Discover proven ways to identify and attract your ideal clients—whether they're wedding couples or corporate decision-makers.
  • Gain clear strategies for commanding your worth without apology and building lasting client relationships that respect your art.
  • Find out how regular business and brand audits can keep your goals, pricing, and portfolio aligned with the life you actually want.
  • See why community, coaching, and accountability add the follow-through most courses never offer.


KEY TAKEAWAYS

  • You don't need to abandon your current business to make space for something different and better.
  • The right clients—whether social or corporate—will pay a premium when you clearly show your value and expertise.
  • Diversification isn't just about money. It's about building a lifestyle that doesn't steal your weekends or limit your choices.
  • Building a resilient business means planning for change before you need it—not when you’re desperate for a lifeline.
  • The most sustainable growth happens when you stop trying to go it alone and leverage real community support.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Quick check-in and show open

[00:43] Reflecting on the first episodes: who we are and why we’re here

[01:28] Breaking down business shifts and why you don’t need to start over

[03:38] Case studies: corporate vs. social photography—two paths, one field

[04:08] The freedom to choose and the myth of starting over

[05:00] The concept of revenue ceiling and lifestyle theft

[06:18] Practical strategies: annual retreat, brand and business assessments

[07:04] How to identify your ideal client (wedding and corporate)

[08:21] Why high expectations are a good thing—and how to meet them

[09:03] Demonstrating and communicating value to clients

[10:06] Balancing technical and creative strengths as business partners

[12:07] Facing industry saturation and market shifts head-on

[14:10] Personal stories: parenting, business pivots, and flexible models

[16:36] The importance of building before you’re desperate

[17:28] The repeatable, proven system behind the Mamone approach

[19:11] Explaining the Corporate Client Capture System

[21:59] Cultivating trust and credibility with venues and vendors

[22:57] The practical realities of corporate work—beyond the shoot

[24:28] Building for every archetype, not just one kind of creative

[25:06] What the five-phase course system actually delivers

[26:02] Coaching, accountability, and decision fatigue

[28:19] Why community matters more than standalone courses

[32:04] Navigating partnerships, spouses, and the realities of entrepreneurship

[34:02] The impact and pride of work that truly supports others

[35:15] How to take the next step with the Mamones’ program

[37:10] Encouragement for burned out, intimidated, or overwhelmed creatives

[38:06] Closing thoughts: do more of what you love—drop the rest

RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

https://themamones.com

https://www.instagram.com/themamones

]]>57617617-3075-4a12-bd48-e1ca4d78dff8_l8XZqvPITzTue, 23 Jun 2026 05:00:37 GMTEPISODE SUMMARY

If you're feeling boxed in by the wedding grind but unsure how to reach for something more, this episode spells out exactly how you can break free without burning it all down. You’ll get real talk on overcoming the revenue ceiling, redefining your client base, and building a business that works for your life—including family, creativity, and the freedom to choose your own path.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize the warning signs that your current photography business model may be capping your income and draining your time.
  • Learn how to blend social and corporate work without sacrificing your favorite assignments or starting from scratch.
  • Discover proven ways to identify and attract your ideal clients—whether they're wedding couples or corporate decision-makers.
  • Gain clear strategies for commanding your worth without apology and building lasting client relationships that respect your art.
  • Find out how regular business and brand audits can keep your goals, pricing, and portfolio aligned with the life you actually want.
  • See why community, coaching, and accountability add the follow-through most courses never offer.


KEY TAKEAWAYS

  • You don't need to abandon your current business to make space for something different and better.
  • The right clients—whether social or corporate—will pay a premium when you clearly show your value and expertise.
  • Diversification isn't just about money. It's about building a lifestyle that doesn't steal your weekends or limit your choices.
  • Building a resilient business means planning for change before you need it—not when you’re desperate for a lifeline.
  • The most sustainable growth happens when you stop trying to go it alone and leverage real community support.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Quick check-in and show open

[00:43] Reflecting on the first episodes: who we are and why we’re here

[01:28] Breaking down business shifts and why you don’t need to start over

[03:38] Case studies: corporate vs. social photography—two paths, one field

[04:08] The freedom to choose and the myth of starting over

[05:00] The concept of revenue ceiling and lifestyle theft

[06:18] Practical strategies: annual retreat, brand and business assessments

[07:04] How to identify your ideal client (wedding and corporate)

[08:21] Why high expectations are a good thing—and how to meet them

[09:03] Demonstrating and communicating value to clients

[10:06] Balancing technical and creative strengths as business partners

[12:07] Facing industry saturation and market shifts head-on

[14:10] Personal stories: parenting, business pivots, and flexible models

[16:36] The importance of building before you’re desperate

[17:28] The repeatable, proven system behind the Mamone approach

[19:11] Explaining the Corporate Client Capture System

[21:59] Cultivating trust and credibility with venues and vendors

[22:57] The practical realities of corporate work—beyond the shoot

[24:28] Building for every archetype, not just one kind of creative

[25:06] What the five-phase course system actually delivers

[26:02] Coaching, accountability, and decision fatigue

[28:19] Why community matters more than standalone courses

[32:04] Navigating partnerships, spouses, and the realities of entrepreneurship

[34:02] The impact and pride of work that truly supports others

[35:15] How to take the next step with the Mamones’ program

[37:10] Encouragement for burned out, intimidated, or overwhelmed creatives

[38:06] Closing thoughts: do more of what you love—drop the rest

RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

https://themamones.com

https://www.instagram.com/themamones

]]><p><strong>EPISODE SUMMARY</strong></p><p>If you're feeling boxed in by the wedding grind but unsure how to reach for something more, this episode spells out exactly how you can break free without burning it all down. You’ll get real talk on overcoming the revenue ceiling, redefining your client base, and building a business that works for your life—including family, creativity, and the freedom to choose your own path.</p><p><br></p><p><strong>WHAT YOU'LL LEARN IN THIS EPISODE</strong></p><ul><li>Recognize the warning signs that your current photography business model may be capping your income and draining your time.</li><li>Learn how to blend social and corporate work without sacrificing your favorite assignments or starting from scratch.</li><li>Discover proven ways to identify and attract your ideal clients—whether they're wedding couples or corporate decision-makers.</li><li>Gain clear strategies for commanding your worth without apology and building lasting client relationships that respect your art.</li><li>Find out how regular business and brand audits can keep your goals, pricing, and portfolio aligned with the life you actually want.</li><li>See why community, coaching, and accountability add the follow-through most courses never offer.</li></ul><p><br></p><p><strong>KEY TAKEAWAYS</strong></p><ul><li>You don't need to abandon your current business to make space for something different and better.</li><li>The right clients—whether social or corporate—will pay a premium when you clearly show your value and expertise.</li><li>Diversification isn't just about money. It's about building a lifestyle that doesn't steal your weekends or limit your choices.</li><li>Building a resilient business means planning for change before you need it—not when you’re desperate for a lifeline.</li><li>The most sustainable growth happens when you stop trying to go it alone and leverage real community support.</li></ul><p><br></p><p><strong>TOPICS COVERED WITH TIMESTAMPS</strong></p><p>[00:00] Quick check-in and show open</p><p>[00:43] Reflecting on the first episodes: who we are and why we’re here</p><p>[01:28] Breaking down business shifts and why you don’t need to start over</p><p>[03:38] Case studies: corporate vs. social photography—two paths, one field</p><p>[04:08] The freedom to choose and the myth of starting over</p><p>[05:00] The concept of revenue ceiling and lifestyle theft</p><p>[06:18] Practical strategies: annual retreat, brand and business assessments</p><p>[07:04] How to identify your ideal client (wedding and corporate)</p><p>[08:21] Why high expectations are a good thing—and how to meet them</p><p>[09:03] Demonstrating and communicating value to clients</p><p>[10:06] Balancing technical and creative strengths as business partners</p><p>[12:07] Facing industry saturation and market shifts head-on</p><p>[14:10] Personal stories: parenting, business pivots, and flexible models</p><p>[16:36] The importance of building before you’re desperate</p><p>[17:28] The repeatable, proven system behind the Mamone approach</p><p>[19:11] Explaining the Corporate Client Capture System</p><p>[21:59] Cultivating trust and credibility with venues and vendors</p><p>[22:57] The practical realities of corporate work—beyond the shoot</p><p>[24:28] Building for every archetype, not just one kind of creative</p><p>[25:06] What the five-phase course system actually delivers</p><p>[26:02] Coaching, accountability, and decision fatigue</p><p>[28:19] Why community matters more than standalone courses</p><p>[32:04] Navigating partnerships, spouses, and the realities of entrepreneurship</p><p>[34:02] The impact and pride of work that truly supports others</p><p>[35:15] How to take the next step with the Mamones’ program</p><p>[37:10] Encouragement for burned out, intimidated, or overwhelmed creatives</p><p>[38:06] Closing thoughts: do more of what you love—drop the rest</p><p>RESOURCES &amp; LINKS MENTIONED</p><ul><li><a href="https://sheddingthewedding.com/" rel="noopener noreferrer" target="_blank">https://sheddingthewedding.com</a> (book a call and learn more about the system)</li><li><a href="https://weddingmba.com/" rel="noopener noreferrer" target="_blank">Wedding MBA (industry event/conference)</a></li><li><a href="https://www.youtube.com/channel/UCo2y4t_HT_1X4tmGFsDzBFg" rel="noopener noreferrer" target="_blank">Future educational content available on YouTube @themamones</a></li></ul><p><br></p><p><strong>CONNECT WITH DON &amp; EMILY</strong></p><p><a href="https://themamones.com" rel="noopener noreferrer" target="_blank">https://themamones.com</a></p><p><a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></p>false00:41:38full<![CDATA[Stop Hiding Behind the How]]>EPISODE SUMMARY

You know your work is worth more, but something's stopping you from breaking free from the wedding grind and building recurring, reliable revenue. This episode gives you the exact steps to attract and book corporate clients — so you can command higher rates, work fewer weekends, and finally call the shots on your business and your life.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize the non-negotiable first step — a true brand audit — and use it to clarify your unique value in any market
  • Learn how to find your authentic voice and why it’s essential for attracting the right clients (and repelling the wrong ones)
  • Discover how custom proposals and refined offers unlock higher rates and more satisfying client projects
  • Understand how to move away from commodity pricing and position yourself as a subject matter expert corporate clients trust
  • Identify the business systems and partnership habits that actually make running a creative business with your partner work
  • See how exceptional client experiences can turn one-off gigs into repeat business and powerful word-of-mouth


KEY TAKEAWAYS

  • The only thing your competition can never copy is your authentic story and point of view
  • If you don’t show up real, you’ll always end up competing on price
  • Corporate work is about solving problems, not selling packages — become the expert, not just another vendor
  • Your reputation for how you work is just as important as the final product you deliver
  • You already have what you need to start this pivot — you just need a system


TOPICS COVERED WITH TIMESTAMPS

[00:00] Getting real about planning episodes and avoiding redundancy

[00:44] The challenge of telling your story and building a bridge to listeners

[01:53] Why the first step is always a thorough brand audit

[04:03] Turning a personal story into your unique selling point

[07:17] Why your authentic voice beats beige, generic marketing every time

[09:35] Crafting custom corporate offers (and ditching wedding “collections”)

[13:25] Upselling and subject matter expertise in the corporate space

[15:44] The shift from business-to-individual to business-to-business, and why it matters

[17:30] Creating remarkable experiences — the Maya Angelou principle

[19:24] Moving beyond commodification through emotion and expertise

[20:29] How the right system empowers you to design your own workload

[22:32] Questions to ask if you’re ready to pivot (or just want fewer weekends booked)

[24:19] What to do next if this resonates with you

[25:44] Teasing future interviews and honest conversations about the business and creative sides of photography

[27:02] Upcoming events and where you can meet Don & Emily in person

[27:47] The difference between being an educator and a hands-on creative

[28:12] Why creativity and partnership go hand-in-hand on set


RESOURCES & LINKS MENTIONED

  • Simon Sinek: Start with Why
  • TheMamones Blog: Leading Lines
  • SheddingTheWedding.com
  • Wedding MBA (Las Vegas): Speaking Engagement on Tuesday November 17, 2026 @ 2:00 pm - Redwood Room - Full Agenda
  • WPPI (Wedding & Portrait Photographers International)


CONNECT WITH DON & EMILY

themamones.com

https://www.instagram.com/themamones

]]>26dad1c8-70e5-4bb8-b9f6-28f0480c34f6_l8XZqvPITzTue, 16 Jun 2026 05:00:27 GMTEPISODE SUMMARY

You know your work is worth more, but something's stopping you from breaking free from the wedding grind and building recurring, reliable revenue. This episode gives you the exact steps to attract and book corporate clients — so you can command higher rates, work fewer weekends, and finally call the shots on your business and your life.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize the non-negotiable first step — a true brand audit — and use it to clarify your unique value in any market
  • Learn how to find your authentic voice and why it’s essential for attracting the right clients (and repelling the wrong ones)
  • Discover how custom proposals and refined offers unlock higher rates and more satisfying client projects
  • Understand how to move away from commodity pricing and position yourself as a subject matter expert corporate clients trust
  • Identify the business systems and partnership habits that actually make running a creative business with your partner work
  • See how exceptional client experiences can turn one-off gigs into repeat business and powerful word-of-mouth


KEY TAKEAWAYS

  • The only thing your competition can never copy is your authentic story and point of view
  • If you don’t show up real, you’ll always end up competing on price
  • Corporate work is about solving problems, not selling packages — become the expert, not just another vendor
  • Your reputation for how you work is just as important as the final product you deliver
  • You already have what you need to start this pivot — you just need a system


TOPICS COVERED WITH TIMESTAMPS

[00:00] Getting real about planning episodes and avoiding redundancy

[00:44] The challenge of telling your story and building a bridge to listeners

[01:53] Why the first step is always a thorough brand audit

[04:03] Turning a personal story into your unique selling point

[07:17] Why your authentic voice beats beige, generic marketing every time

[09:35] Crafting custom corporate offers (and ditching wedding “collections”)

[13:25] Upselling and subject matter expertise in the corporate space

[15:44] The shift from business-to-individual to business-to-business, and why it matters

[17:30] Creating remarkable experiences — the Maya Angelou principle

[19:24] Moving beyond commodification through emotion and expertise

[20:29] How the right system empowers you to design your own workload

[22:32] Questions to ask if you’re ready to pivot (or just want fewer weekends booked)

[24:19] What to do next if this resonates with you

[25:44] Teasing future interviews and honest conversations about the business and creative sides of photography

[27:02] Upcoming events and where you can meet Don & Emily in person

[27:47] The difference between being an educator and a hands-on creative

[28:12] Why creativity and partnership go hand-in-hand on set


RESOURCES & LINKS MENTIONED

  • Simon Sinek: Start with Why
  • TheMamones Blog: Leading Lines
  • SheddingTheWedding.com
  • Wedding MBA (Las Vegas): Speaking Engagement on Tuesday November 17, 2026 @ 2:00 pm - Redwood Room - Full Agenda
  • WPPI (Wedding & Portrait Photographers International)


CONNECT WITH DON & EMILY

themamones.com

https://www.instagram.com/themamones

]]><h2>EPISODE SUMMARY</h2><p>You know your work is worth more, but something's stopping you from breaking free from the wedding grind and building recurring, reliable revenue. This episode gives you the exact steps to attract and book corporate clients — so you can command higher rates, work fewer weekends, and finally call the shots on your business and your life.</p><p><br></p><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Recognize the non-negotiable first step — a true brand audit — and use it to clarify your unique value in any market</li><li>Learn how to find your authentic voice and why it’s essential for attracting the right clients (and repelling the wrong ones)</li><li>Discover how custom proposals and refined offers unlock higher rates and more satisfying client projects</li><li>Understand how to move away from commodity pricing and position yourself as a subject matter expert corporate clients trust</li><li>Identify the business systems and partnership habits that actually make running a creative business with your partner work</li><li>See how exceptional client experiences can turn one-off gigs into repeat business and powerful word-of-mouth</li></ul><p><br></p><h2>KEY TAKEAWAYS</h2><ul><li>The only thing your competition can never copy is your authentic story and point of view</li><li>If you don’t show up real, you’ll always end up competing on price</li><li>Corporate work is about solving problems, not selling packages — become the expert, not just another vendor</li><li>Your reputation for how you work is just as important as the final product you deliver</li><li>You already have what you need to start this pivot — you just need a system</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Getting real about planning episodes and avoiding redundancy</p><p>[00:44] The challenge of telling your story and building a bridge to listeners</p><p>[01:53] Why the first step is always a thorough brand audit</p><p>[04:03] Turning a personal story into your unique selling point</p><p>[07:17] Why your authentic voice beats beige, generic marketing every time</p><p>[09:35] Crafting custom corporate offers (and ditching wedding “collections”)</p><p>[13:25] Upselling and subject matter expertise in the corporate space</p><p>[15:44] The shift from business-to-individual to business-to-business, and why it matters</p><p>[17:30] Creating remarkable experiences — the Maya Angelou principle</p><p>[19:24] Moving beyond commodification through emotion and expertise</p><p>[20:29] How the right system empowers you to design your own workload</p><p>[22:32] Questions to ask if you’re ready to pivot (or just want fewer weekends booked)</p><p>[24:19] What to do next if this resonates with you</p><p>[25:44] Teasing future interviews and honest conversations about the business and creative sides of photography</p><p>[27:02] Upcoming events and where you can meet Don &amp; Emily in person</p><p>[27:47] The difference between being an educator and a hands-on creative</p><p>[28:12] Why creativity and partnership go hand-in-hand on set</p><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li>Simon Sinek: Start with Why</li><li>TheMamones Blog: <a href="https://themamones.com/blog" rel="noopener noreferrer" target="_blank">Leading Lines</a></li><li><a href="https://SheddingTheWedding.com" rel="noopener noreferrer" target="_blank">SheddingTheWedding.com</a></li><li>Wedding MBA (Las Vegas): Speaking Engagement on Tuesday November 17, 2026 @ 2:00 pm - Redwood Room - <a href="https://weddingmba.com/wp-content/uploads/2026/06/Schedule-Download.pdf" rel="noopener noreferrer" target="_blank">Full Agenda</a></li><li>WPPI (Wedding &amp; Portrait Photographers International)</li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p><a href="https://themamones.com" rel="noopener noreferrer" target="_blank">themamones.com</a></p><p><a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></p>false00:30:25full<![CDATA[It's Not About More, It's About Different & Better]]>EPISODE SUMMARY

Burnout from endless weddings? You’re not alone. If you’re tired of the constant grind, chasing new bookings, and sacrificing your weekends, this episode is your permission slip to reimagine what your photography business can look like. You’ll hear what really happens when you shift from weddings to the corporate market — and get concrete steps you can use to build recurring revenue, command your worth, and reclaim your time.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Unpack the myths around pivoting from weddings to corporate work, and why the shift isn’t a lightning bolt — but a slow, powerful burn.
  • Spot the exact pain points you’re feeling right now: lifestyle theft, lack of recurring revenue, and the exhausting “lather, rinse, repeat” of social events.
  • Compare the booking and client experience between wedding and corporate photography, so you know what to expect before taking the leap.
  • Learn how to evaluate lifetime client value and create a business where a single client can drive hundreds of thousands in revenue.
  • Identify how to leverage your wedding skillset and translate it directly into the fast-paced, high-value world of corporate events.
  • Develop practical strategies for closing the knowledge and confidence gap between where you are and where you want your business to be.


KEY TAKEAWAYS

  • Saying “yes” to one uncomfortable corporate job opened the door to a decade of recurring business and over a quarter million in revenue.
  • Wedding work often puts a ceiling on both your income and your lifestyle — corporate work breaks through both.
  • You don’t have to “quit” weddings overnight; diversification is how you build a buffer, raise your prices, and regain your weekends.
  • The skills and creativity you honed in weddings transfer directly to corporate gigs — but your approach and language must change.
  • Never tell a corporate client you're unavailable. Always keep the relationship in your brand and your corner.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Kicking off and behind-the-scenes

[00:39] When and why we made our business shift

[01:12] From social/wedding brand to corporate focus

[02:46] Comparing wedding and corporate booking processes

[03:26] Emotional labor, lifestyle theft, and chasing “a better way”

[04:18] The pivotal corporate opportunity: risk, discomfort, and reward

[07:44] Growth, comfort zones, and “The Big Leap”

[08:58] Lifetime client value in the corporate market

[10:22] The math behind wedding vs. corporate photography

[13:47] Pushing creative boundaries in corporate work

[15:43] Corporate isn’t boring: real stories from the events

[17:31] Diversification, buffer revenue, and raising prices

[19:34] When losing a wedding means gaining a lifelong corporate client

[22:16] Team training, referrals, and keeping value in your brand

[24:16] Transferring your wedding experience to corporate gigs

[26:47] Closing the knowledge gap: what changes and what doesn’t

[29:09] The four pillars of pivoting to corporate: branding, lead generation, sales, experience

[32:29] Real results from community members: the referral network in action

[34:06] YouTube, learning, and how to take the next step


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

https://sheddingthewedding.com

https://themamones.com

https://www.instagram.com/themamones

]]>8c1ce8c5-aa12-438a-8c13-1fbd0ac67f99_l8XZqvPITzTue, 09 Jun 2026 05:00:21 GMTEPISODE SUMMARY

Burnout from endless weddings? You’re not alone. If you’re tired of the constant grind, chasing new bookings, and sacrificing your weekends, this episode is your permission slip to reimagine what your photography business can look like. You’ll hear what really happens when you shift from weddings to the corporate market — and get concrete steps you can use to build recurring revenue, command your worth, and reclaim your time.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Unpack the myths around pivoting from weddings to corporate work, and why the shift isn’t a lightning bolt — but a slow, powerful burn.
  • Spot the exact pain points you’re feeling right now: lifestyle theft, lack of recurring revenue, and the exhausting “lather, rinse, repeat” of social events.
  • Compare the booking and client experience between wedding and corporate photography, so you know what to expect before taking the leap.
  • Learn how to evaluate lifetime client value and create a business where a single client can drive hundreds of thousands in revenue.
  • Identify how to leverage your wedding skillset and translate it directly into the fast-paced, high-value world of corporate events.
  • Develop practical strategies for closing the knowledge and confidence gap between where you are and where you want your business to be.


KEY TAKEAWAYS

  • Saying “yes” to one uncomfortable corporate job opened the door to a decade of recurring business and over a quarter million in revenue.
  • Wedding work often puts a ceiling on both your income and your lifestyle — corporate work breaks through both.
  • You don’t have to “quit” weddings overnight; diversification is how you build a buffer, raise your prices, and regain your weekends.
  • The skills and creativity you honed in weddings transfer directly to corporate gigs — but your approach and language must change.
  • Never tell a corporate client you're unavailable. Always keep the relationship in your brand and your corner.


TOPICS COVERED WITH TIMESTAMPS

[00:00] Kicking off and behind-the-scenes

[00:39] When and why we made our business shift

[01:12] From social/wedding brand to corporate focus

[02:46] Comparing wedding and corporate booking processes

[03:26] Emotional labor, lifestyle theft, and chasing “a better way”

[04:18] The pivotal corporate opportunity: risk, discomfort, and reward

[07:44] Growth, comfort zones, and “The Big Leap”

[08:58] Lifetime client value in the corporate market

[10:22] The math behind wedding vs. corporate photography

[13:47] Pushing creative boundaries in corporate work

[15:43] Corporate isn’t boring: real stories from the events

[17:31] Diversification, buffer revenue, and raising prices

[19:34] When losing a wedding means gaining a lifelong corporate client

[22:16] Team training, referrals, and keeping value in your brand

[24:16] Transferring your wedding experience to corporate gigs

[26:47] Closing the knowledge gap: what changes and what doesn’t

[29:09] The four pillars of pivoting to corporate: branding, lead generation, sales, experience

[32:29] Real results from community members: the referral network in action

[34:06] YouTube, learning, and how to take the next step


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

https://sheddingthewedding.com

https://themamones.com

https://www.instagram.com/themamones

]]><h2>EPISODE SUMMARY</h2><p>Burnout from endless weddings? You’re not alone. If you’re tired of the constant grind, chasing new bookings, and sacrificing your weekends, this episode is your permission slip to reimagine what your photography business can look like. You’ll hear what really happens when you shift from weddings to the corporate market — and get concrete steps you can use to build recurring revenue, command your worth, and reclaim your time.</p><p><br></p><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Unpack the myths around pivoting from weddings to corporate work, and why the shift isn’t a lightning bolt — but a slow, powerful burn.</li><li>Spot the exact pain points you’re feeling right now: lifestyle theft, lack of recurring revenue, and the exhausting “lather, rinse, repeat” of social events.</li><li>Compare the booking and client experience between wedding and corporate photography, so you know what to expect before taking the leap.</li><li>Learn how to evaluate lifetime client value and create a business where a single client can drive hundreds of thousands in revenue.</li><li>Identify how to leverage your wedding skillset and translate it directly into the fast-paced, high-value world of corporate events.</li><li>Develop practical strategies for closing the knowledge and confidence gap between where you are and where you want your business to be.</li></ul><h2><br></h2><h2>KEY TAKEAWAYS</h2><ul><li>Saying “yes” to one uncomfortable corporate job opened the door to a decade of recurring business and over a quarter million in revenue.</li><li>Wedding work often puts a ceiling on both your income and your lifestyle — corporate work breaks through both.</li><li>You don’t have to “quit” weddings overnight; diversification is how you build a buffer, raise your prices, and regain your weekends.</li><li>The skills and creativity you honed in weddings transfer directly to corporate gigs — but your approach and language must change.</li><li>Never tell a corporate client you're unavailable. Always keep the relationship in your brand and your corner.</li></ul><h2><br></h2><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Kicking off and behind-the-scenes</p><p>[00:39] When and why we made our business shift</p><p>[01:12] From social/wedding brand to corporate focus</p><p>[02:46] Comparing wedding and corporate booking processes</p><p>[03:26] Emotional labor, lifestyle theft, and chasing “a better way”</p><p>[04:18] The pivotal corporate opportunity: risk, discomfort, and reward</p><p>[07:44] Growth, comfort zones, and “The Big Leap”</p><p>[08:58] Lifetime client value in the corporate market</p><p>[10:22] The math behind wedding vs. corporate photography</p><p>[13:47] Pushing creative boundaries in corporate work</p><p>[15:43] Corporate isn’t boring: real stories from the events</p><p>[17:31] Diversification, buffer revenue, and raising prices</p><p>[19:34] When losing a wedding means gaining a lifelong corporate client</p><p>[22:16] Team training, referrals, and keeping value in your brand</p><p>[24:16] Transferring your wedding experience to corporate gigs</p><p>[26:47] Closing the knowledge gap: what changes and what doesn’t</p><p>[29:09] The four pillars of pivoting to corporate: branding, lead generation, sales, experience</p><p>[32:29] Real results from community members: the referral network in action</p><p>[34:06] YouTube, learning, and how to take the next step</p><h2><br></h2><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li><strong>The Big Leap</strong> by Gay Hendricks</li><li>Hocus Focus Podcast YouTube Channel: The Mamonies (<a href="https://www.youtube.com/@TheMamonies" rel="noopener noreferrer" target="_blank">YouTube</a>)</li><li><a href="http://hocusfocuspodcast.com/" rel="noopener noreferrer" target="_blank">hocusfocuspodcast.com</a></li></ul><h2><br></h2><h2>CONNECT WITH DON &amp; EMILY</h2><p><a href="https://sheddingthewedding.com" rel="noopener noreferrer" target="_blank">https://sheddingthewedding.com</a></p><p><a href="https://themamones.com" rel="noopener noreferrer" target="_blank">https://themamones.com</a></p><p><a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></p>false00:36:56full<![CDATA[How to Build Recurring Revenue with Corporate Photography Clients]]>EPISODE SUMMARY

You know your creative business could be so much more — but the leap from weddings to corporate gigs feels overwhelming. This episode walks you through how to strategically diversify your studio, land your first real corporate clients, and create lasting relationships that build real, recurring revenue. If you want fewer weekends away, steadier cash flow, and clients who seek you out again and again, you’ll hear exactly how to get started.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize how weddings and social markets prepare you for — but sometimes limit — your business growth.
  • Structure your brand and website to appeal to both social and corporate clients, without starting over.
  • Make intentional connections in the corporate space, and know what to say to open doors with hotels, venues, and event planners.
  • Build a recurring, high-value client base that turns one-off gigs into years-long relationships and travel opportunities.
  • Avoid the biggest pitfalls (and heartbreaks) as you build new offers and set your pricing for corporate work.
  • Understand the difference between social and corporate proposals, and how to confidently communicate your value in both.

KEY TAKEAWAYS

  • You never have to put yourself or your business in a box — your brand can and should flex as you grow.
  • The shortest route to steady, lucrative work is through relationships, not referrals.
  • Most corporate clients hire you over and over when you deliver consistency and clarity — not just because of your portfolio.
  • Being on a decision-maker’s “bench” is a real strategy — and it can put your name at the top the moment opportunity opens up.
  • Intentional brand design isn’t about the logo — it’s about making every client feel like they belong with you.

TOPICS COVERED WITH TIMESTAMPS

[00:00] Getting started and rebranding: why and how you leave the wedding grind

[00:51] Name changes, brand debates, and the choice not to box yourself in

[03:46] Mapping your unique path: merging two “businesses” under one brand

[06:08] Building a brand around who you actually are (not just what you do)

[09:01] Launch party stories and real-world rollout strategies

[10:35] How to approach hotels and venues for recurring corporate gigs

[15:07] Why the corporate market isn’t saturated — and how to break in

[19:12] The “corporate client capture system” explained, step by step

[22:06] First big corporate wins: the Hilton Lincoln Center and beyond

[24:20] What recurring revenue and lifetime clients actually look like

[25:44] Traveling for corporate work: from headshots to incentive trips

[27:18] Making your personality and service non-negotiable for clients

[31:21] Raising your prices, shifting your offer, and choosing your future clients

[33:10] First steps and where to find more training — sheddingthewedding.com


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

themamones.com

]]>88654120-6654-4d75-ba36-518bd7ff8d4b_l8XZqvPITzTue, 02 Jun 2026 05:00:17 GMTEPISODE SUMMARY

You know your creative business could be so much more — but the leap from weddings to corporate gigs feels overwhelming. This episode walks you through how to strategically diversify your studio, land your first real corporate clients, and create lasting relationships that build real, recurring revenue. If you want fewer weekends away, steadier cash flow, and clients who seek you out again and again, you’ll hear exactly how to get started.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Recognize how weddings and social markets prepare you for — but sometimes limit — your business growth.
  • Structure your brand and website to appeal to both social and corporate clients, without starting over.
  • Make intentional connections in the corporate space, and know what to say to open doors with hotels, venues, and event planners.
  • Build a recurring, high-value client base that turns one-off gigs into years-long relationships and travel opportunities.
  • Avoid the biggest pitfalls (and heartbreaks) as you build new offers and set your pricing for corporate work.
  • Understand the difference between social and corporate proposals, and how to confidently communicate your value in both.

KEY TAKEAWAYS

  • You never have to put yourself or your business in a box — your brand can and should flex as you grow.
  • The shortest route to steady, lucrative work is through relationships, not referrals.
  • Most corporate clients hire you over and over when you deliver consistency and clarity — not just because of your portfolio.
  • Being on a decision-maker’s “bench” is a real strategy — and it can put your name at the top the moment opportunity opens up.
  • Intentional brand design isn’t about the logo — it’s about making every client feel like they belong with you.

TOPICS COVERED WITH TIMESTAMPS

[00:00] Getting started and rebranding: why and how you leave the wedding grind

[00:51] Name changes, brand debates, and the choice not to box yourself in

[03:46] Mapping your unique path: merging two “businesses” under one brand

[06:08] Building a brand around who you actually are (not just what you do)

[09:01] Launch party stories and real-world rollout strategies

[10:35] How to approach hotels and venues for recurring corporate gigs

[15:07] Why the corporate market isn’t saturated — and how to break in

[19:12] The “corporate client capture system” explained, step by step

[22:06] First big corporate wins: the Hilton Lincoln Center and beyond

[24:20] What recurring revenue and lifetime clients actually look like

[25:44] Traveling for corporate work: from headshots to incentive trips

[27:18] Making your personality and service non-negotiable for clients

[31:21] Raising your prices, shifting your offer, and choosing your future clients

[33:10] First steps and where to find more training — sheddingthewedding.com


RESOURCES & LINKS MENTIONED


CONNECT WITH DON & EMILY

themamones.com

]]><p><strong>EPISODE SUMMARY</strong></p><p>You know your creative business could be so much more — but the leap from weddings to corporate gigs feels overwhelming. This episode walks you through how to strategically diversify your studio, land your first real corporate clients, and create lasting relationships that build real, recurring revenue. If you want fewer weekends away, steadier cash flow, and clients who seek you out again and again, you’ll hear exactly how to get started.</p><p><br></p><p><strong>WHAT YOU'LL LEARN IN THIS EPISODE</strong></p><ul><li>Recognize how weddings and social markets prepare you for — but sometimes limit — your business growth.</li><li>Structure your brand and website to appeal to both social and corporate clients, without starting over.</li><li>Make intentional connections in the corporate space, and know what to say to open doors with hotels, venues, and event planners.</li><li>Build a recurring, high-value client base that turns one-off gigs into years-long relationships and travel opportunities.</li><li>Avoid the biggest pitfalls (and heartbreaks) as you build new offers and set your pricing for corporate work.</li><li>Understand the difference between social and corporate proposals, and how to confidently communicate your value in both.</li><li><br></li></ul><p><strong>KEY TAKEAWAYS</strong></p><ul><li>You never have to put yourself or your business in a box — your brand can and should flex as you grow.</li><li>The shortest route to steady, lucrative work is through relationships, not referrals.</li><li>Most corporate clients hire you over and over when you deliver consistency and clarity — not just because of your portfolio.</li><li>Being on a decision-maker’s “bench” is a real strategy — and it can put your name at the top the moment opportunity opens up.</li><li>Intentional brand design isn’t about the logo — it’s about making every client feel like they belong with you.</li><li><br></li></ul><p><strong>TOPICS COVERED WITH TIMESTAMPS</strong></p><p>[00:00] Getting started and rebranding: why and how you leave the wedding grind</p><p>[00:51] Name changes, brand debates, and the choice not to box yourself in</p><p>[03:46] Mapping your unique path: merging two “businesses” under one brand</p><p>[06:08] Building a brand around who you actually are (not just what you do)</p><p>[09:01] Launch party stories and real-world rollout strategies</p><p>[10:35] How to approach hotels and venues for recurring corporate gigs</p><p>[15:07] Why the corporate market isn’t saturated — and how to break in</p><p>[19:12] The “corporate client capture system” explained, step by step</p><p>[22:06] First big corporate wins: the Hilton Lincoln Center and beyond</p><p>[24:20] What recurring revenue and lifetime clients actually look like</p><p>[25:44] Traveling for corporate work: from headshots to incentive trips</p><p>[27:18] Making your personality and service non-negotiable for clients</p><p>[31:21] Raising your prices, shifting your offer, and choosing your future clients</p><p>[33:10] First steps and where to find more training — sheddingthewedding.com</p><p><br></p><p><strong>RESOURCES &amp; LINKS MENTIONED</strong></p><ul><li>Sean Willis, <a href="https://www.806designs.com/" rel="noopener noreferrer" target="_blank">806 Designs</a></li><li><a href="https://www.hilton.com/en/hotels/dfwlthh-hilton-dallas-lincoln-centre-by-the-galleria/" rel="noopener noreferrer" target="_blank">Hilton Dallas Lincoln Center</a></li><li>Artist Education: <a href="https://sheddingthewedding.com" rel="noopener noreferrer" target="_blank">sheddingthewedding.com</a></li><li>Instagram: <a href="https://www.instagram.com/themamones" rel="noopener noreferrer" target="_blank">https://www.instagram.com/themamones</a></li></ul><p><br></p><p>CONNECT WITH DON &amp; EMILY</p><p><a href="https://themamones.com" rel="noopener noreferrer" target="_blank">themamones.com</a></p>false00:37:21full<![CDATA[Meet The Mamones - Where Art and Entrepreneurship Meet]]>EPISODE SUMMARY

You're tired of feeling like weddings are the only way to keep your creative business afloat, but you don't know how to make your next move. In this first episode, you'll see exactly how to step off the burnout hamster wheel and use the skills you already have to build a more sustainable, profitable business — without sacrificing your life outside work. You’ll hear real talk about what worked, what didn’t, and why you’re not as far from a new direction as you think.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Hear how to transition from the wedding and social photography market to working with consistent, higher-value corporate clients.
  • Understand the real differences between serving couples and serving corporate buyers — and why treating them the same will cost you business.
  • Identify the emotional toll of one-and-done events, and gain strategies to diversify your clientele so you can protect your energy and income.
  • Learn how to communicate with corporate planners by leveraging what you already know and reframing your experience.
  • Recognize the top barriers to making this shift, why they feel so intimidating, and what actually changes once you break through.
  • Get practical advice for finding support and community as you rethink the foundation of your business.

KEY TAKEAWAYS

  • Most creative entrepreneurs burn out by chasing more weddings when what they need is a better business model.
  • Every couple is a client, but not every client is a couple — and your marketing and messaging have to reflect that.
  • The “knowledge gap” is bigger in your head than in reality; once you see the path, the move to corporate clients isn’t nearly as daunting.
  • Diversifying your client base gives you more freedom, recurring revenue, and a life you actually want.
  • You don’t have to figure this out alone — the right support and honest conversations change everything.

TOPICS COVERED WITH TIMESTAMPS

[00:00] Welcome and purpose of the Hocus Focus Podcast

[00:43] Emily Mamone shares her early photography journey and industry roots

[01:15] Don Mamone describes their transition from hospitality to photography

[04:41] The reality of corporate America and rediscovering creative fulfillment

[05:47] How Don Mamone and Emily Mamone combined unique backgrounds for a new business approach

[07:16] The leap to full-time photography in 2009 and lessons learned

[09:42] Strategic rebranding and the move to diversify into corporate photography

[11:00] Understanding the real definition of corporate photography

[12:17] Building loyal client relationships and the specific needs of business clients

[14:10] Weighing the emotional labor of weddings versus corporate work

[15:39] The questions and client conversations that sparked a new phase: education

[17:47] Honest discussion about wins, failures, and the emotional ups and downs of creative entrepreneurship

[19:14] Why the gap between weddings and corporate work is all about what you know, not what you can do

[21:10] Practical coaching moments that show how fast things can change with the right approach

[22:37] Why communication is key in the corporate market

[24:04] Treating couples and corporate clients differently

[25:01] Lessons learned from cross-industry shifts (e.g., florists, planners)

[26:14] Balancing art, business, and your actual life

[27:01] How recurring corporate work supports both your creative ambitions and your personal commitments

[29:00] The power of experience — and why you don’t need decades to benefit

[30:17] The importance of finding community and honest support

[31:20] How to connect with Don Mamone and Emily Mamone, and get plugged into this growing space


RESOURCES & LINKS MENTIONED



CONNECT WITH DON & EMILY

  • https://themamones.com
  • don@themamones.com
]]>ad82eecc-a86e-4015-8689-da899792bd65_l8XZqvPITzTue, 26 May 2026 05:00:00 GMTEPISODE SUMMARY

You're tired of feeling like weddings are the only way to keep your creative business afloat, but you don't know how to make your next move. In this first episode, you'll see exactly how to step off the burnout hamster wheel and use the skills you already have to build a more sustainable, profitable business — without sacrificing your life outside work. You’ll hear real talk about what worked, what didn’t, and why you’re not as far from a new direction as you think.


WHAT YOU'LL LEARN IN THIS EPISODE

  • Hear how to transition from the wedding and social photography market to working with consistent, higher-value corporate clients.
  • Understand the real differences between serving couples and serving corporate buyers — and why treating them the same will cost you business.
  • Identify the emotional toll of one-and-done events, and gain strategies to diversify your clientele so you can protect your energy and income.
  • Learn how to communicate with corporate planners by leveraging what you already know and reframing your experience.
  • Recognize the top barriers to making this shift, why they feel so intimidating, and what actually changes once you break through.
  • Get practical advice for finding support and community as you rethink the foundation of your business.

KEY TAKEAWAYS

  • Most creative entrepreneurs burn out by chasing more weddings when what they need is a better business model.
  • Every couple is a client, but not every client is a couple — and your marketing and messaging have to reflect that.
  • The “knowledge gap” is bigger in your head than in reality; once you see the path, the move to corporate clients isn’t nearly as daunting.
  • Diversifying your client base gives you more freedom, recurring revenue, and a life you actually want.
  • You don’t have to figure this out alone — the right support and honest conversations change everything.

TOPICS COVERED WITH TIMESTAMPS

[00:00] Welcome and purpose of the Hocus Focus Podcast

[00:43] Emily Mamone shares her early photography journey and industry roots

[01:15] Don Mamone describes their transition from hospitality to photography

[04:41] The reality of corporate America and rediscovering creative fulfillment

[05:47] How Don Mamone and Emily Mamone combined unique backgrounds for a new business approach

[07:16] The leap to full-time photography in 2009 and lessons learned

[09:42] Strategic rebranding and the move to diversify into corporate photography

[11:00] Understanding the real definition of corporate photography

[12:17] Building loyal client relationships and the specific needs of business clients

[14:10] Weighing the emotional labor of weddings versus corporate work

[15:39] The questions and client conversations that sparked a new phase: education

[17:47] Honest discussion about wins, failures, and the emotional ups and downs of creative entrepreneurship

[19:14] Why the gap between weddings and corporate work is all about what you know, not what you can do

[21:10] Practical coaching moments that show how fast things can change with the right approach

[22:37] Why communication is key in the corporate market

[24:04] Treating couples and corporate clients differently

[25:01] Lessons learned from cross-industry shifts (e.g., florists, planners)

[26:14] Balancing art, business, and your actual life

[27:01] How recurring corporate work supports both your creative ambitions and your personal commitments

[29:00] The power of experience — and why you don’t need decades to benefit

[30:17] The importance of finding community and honest support

[31:20] How to connect with Don Mamone and Emily Mamone, and get plugged into this growing space


RESOURCES & LINKS MENTIONED



CONNECT WITH DON & EMILY

  • https://themamones.com
  • don@themamones.com
]]><h2>EPISODE SUMMARY</h2><p>You're tired of feeling like weddings are the only way to keep your creative business afloat, but you don't know how to make your next move. In this first episode, you'll see exactly how to step off the burnout hamster wheel and use the skills you already have to build a more sustainable, profitable business — without sacrificing your life outside work. You’ll hear real talk about what worked, what didn’t, and why you’re not as far from a new direction as you think.</p><p><br></p><h2>WHAT YOU'LL LEARN IN THIS EPISODE</h2><ul><li>Hear how to transition from the wedding and social photography market to working with consistent, higher-value corporate clients.</li><li>Understand the real differences between serving couples and serving corporate buyers — and why treating them the same will cost you business.</li><li>Identify the emotional toll of one-and-done events, and gain strategies to diversify your clientele so you can protect your energy and income.</li><li>Learn how to communicate with corporate planners by leveraging what you already know and reframing your experience.</li><li>Recognize the top barriers to making this shift, why they feel so intimidating, and what actually changes once you break through.</li><li>Get practical advice for finding support and community as you rethink the foundation of your business.</li><li><br></li></ul><h2>KEY TAKEAWAYS</h2><ul><li>Most creative entrepreneurs burn out by chasing more weddings when what they need is a better business model.</li><li>Every couple is a client, but not every client is a couple — and your marketing and messaging have to reflect that.</li><li>The “knowledge gap” is bigger in your head than in reality; once you see the path, the move to corporate clients isn’t nearly as daunting.</li><li>Diversifying your client base gives you more freedom, recurring revenue, and a life you actually want.</li><li>You don’t have to figure this out alone — the right support and honest conversations change everything.</li><li><br></li></ul><h2>TOPICS COVERED WITH TIMESTAMPS</h2><p>[00:00] Welcome and purpose of the Hocus Focus Podcast</p><p>[00:43] Emily Mamone shares her early photography journey and industry roots</p><p>[01:15] Don Mamone describes their transition from hospitality to photography</p><p>[04:41] The reality of corporate America and rediscovering creative fulfillment</p><p>[05:47] How Don Mamone and Emily Mamone combined unique backgrounds for a new business approach</p><p>[07:16] The leap to full-time photography in 2009 and lessons learned</p><p>[09:42] Strategic rebranding and the move to diversify into corporate photography</p><p>[11:00] Understanding the real definition of corporate photography</p><p>[12:17] Building loyal client relationships and the specific needs of business clients</p><p>[14:10] Weighing the emotional labor of weddings versus corporate work</p><p>[15:39] The questions and client conversations that sparked a new phase: education</p><p>[17:47] Honest discussion about wins, failures, and the emotional ups and downs of creative entrepreneurship</p><p>[19:14] Why the gap between weddings and corporate work is all about what you know, not what you can do</p><p>[21:10] Practical coaching moments that show how fast things can change with the right approach</p><p>[22:37] Why communication is key in the corporate market</p><p>[24:04] Treating couples and corporate clients differently</p><p>[25:01] Lessons learned from cross-industry shifts (e.g., florists, planners)</p><p>[26:14] Balancing art, business, and your actual life</p><p>[27:01] How recurring corporate work supports both your creative ambitions and your personal commitments</p><p>[29:00] The power of experience — and why you don’t need decades to benefit</p><p>[30:17] The importance of finding community and honest support</p><p>[31:20] How to connect with Don Mamone and Emily Mamone, and get plugged into this growing space</p><p><br></p><h2>RESOURCES &amp; LINKS MENTIONED</h2><ul><li>Podcast Homepage: <a href="https://hocusfocuspodcast.com/" rel="noopener noreferrer" target="_blank">hocusfocuspodcast.com</a></li><li>Artist Education from The Mamones: <a href="https://sheddingthewedding.com/" rel="noopener noreferrer" target="_blank">sheddingthewedding.com</a></li><li>https://www.instagram.com/themamones</li><li>https://www.facebook.com/themamones</li></ul><p><br></p><p><br></p><h2>CONNECT WITH DON &amp; EMILY</h2><ul><li>https://themamones.com</li><li>don@themamones.com</li></ul>false00:37:07full<![CDATA[Hocus-Focus Trailer]]>Episode Title: Hocus-Focus Trailer  

Episode Number: #0 (Trailer)  

Release Date: 2026-04-30  

Duration: 03:14  

Hosts: Don Mamone & Emily Mamone  


Episode Summary  

Wedding photography seemed like the perfect career move. Until reality set in: weekends gone, stress high, and take-home pay that barely covered the hours put in. Don Mamone and Emily Mamone did the math, looked at their lives, and realized something had to change. That’s when they took the leap into corporate photography—discovering better clients, recurring work, and plenty of room to breathe. The Hocus-Focus Podcast is their story, told candidly and with the kind of straight talk you only get from people who’ve been there. Tune in for real-life experiences, industry insight, and practical advice on pivoting your photography business for more stability and joy.


Episode Hook  

Burned out shooting weddings? Don Mamone and Emily Mamone share how corporate photography gave them their lives back.


Timestamps  

[00:11] - Meet Don & Emily: Quick introductions and setting the stage for their photography journey.  

[00:25] - Why Weddings Aren’t Enough: Emily Mamone explains why wedding photography seemed like a smart choice, but wasn't everything it was cracked up to be.  

[00:38] - The Problem with Wedding Photography: Don Mamone and Emily Mamone talk about hustle, competition, and one-time clients.  

[00:55] - Doing the Math: They calculate their real hourly rate and realize something’s off.  

[01:08] - The Shift: Choosing to move away from weddings and into the world of corporate photography.  

[01:27] - What Improved: Reclaiming time, quality of life, and their love of photography.  

[02:10] - What the Podcast’s About: Introduction to the show’s mission and what listeners can expect.


Key Takeaways  

- Calculate your actual hourly rate—including time for shooting, editing, and recovery—to see your real earnings.  

- One-off wedding jobs limit opportunities for recurring income and personal downtime.  

- Corporate clients bring repeat business, higher rates, and a less chaotic workweek.  

- Changes in your business model can directly lead to more satisfaction and freedom.


Why Subscribe  

The Hocus-Focus Podcast is the real story of how Don Mamone and Emily Mamone moved from wedding burnout to a thriving corporate photography business. Each episode shares what worked (and what didn’t), so you can make smarter choices for your own creative career.


Listener Engagement  

Subscribe: Find us on Apple Podcasts, Spotify, YouTube, Amazon, Pandora & other podcast platforms for more episodes.  

Share: If you know a photographer tired of weekend gigs, send them this trailer.  

Next Step: Take a hard look at your numbers—figure out your true hourly rate.

]]>eab69ceb-7866-4c35-82a9-bf7a5b85a06d_l8XZqvPITzFri, 01 May 2026 01:38:05 GMTEpisode Title: Hocus-Focus Trailer  

Episode Number: #0 (Trailer)  

Release Date: 2026-04-30  

Duration: 03:14  

Hosts: Don Mamone & Emily Mamone  


Episode Summary  

Wedding photography seemed like the perfect career move. Until reality set in: weekends gone, stress high, and take-home pay that barely covered the hours put in. Don Mamone and Emily Mamone did the math, looked at their lives, and realized something had to change. That’s when they took the leap into corporate photography—discovering better clients, recurring work, and plenty of room to breathe. The Hocus-Focus Podcast is their story, told candidly and with the kind of straight talk you only get from people who’ve been there. Tune in for real-life experiences, industry insight, and practical advice on pivoting your photography business for more stability and joy.


Episode Hook  

Burned out shooting weddings? Don Mamone and Emily Mamone share how corporate photography gave them their lives back.


Timestamps  

[00:11] - Meet Don & Emily: Quick introductions and setting the stage for their photography journey.  

[00:25] - Why Weddings Aren’t Enough: Emily Mamone explains why wedding photography seemed like a smart choice, but wasn't everything it was cracked up to be.  

[00:38] - The Problem with Wedding Photography: Don Mamone and Emily Mamone talk about hustle, competition, and one-time clients.  

[00:55] - Doing the Math: They calculate their real hourly rate and realize something’s off.  

[01:08] - The Shift: Choosing to move away from weddings and into the world of corporate photography.  

[01:27] - What Improved: Reclaiming time, quality of life, and their love of photography.  

[02:10] - What the Podcast’s About: Introduction to the show’s mission and what listeners can expect.


Key Takeaways  

- Calculate your actual hourly rate—including time for shooting, editing, and recovery—to see your real earnings.  

- One-off wedding jobs limit opportunities for recurring income and personal downtime.  

- Corporate clients bring repeat business, higher rates, and a less chaotic workweek.  

- Changes in your business model can directly lead to more satisfaction and freedom.


Why Subscribe  

The Hocus-Focus Podcast is the real story of how Don Mamone and Emily Mamone moved from wedding burnout to a thriving corporate photography business. Each episode shares what worked (and what didn’t), so you can make smarter choices for your own creative career.


Listener Engagement  

Subscribe: Find us on Apple Podcasts, Spotify, YouTube, Amazon, Pandora & other podcast platforms for more episodes.  

Share: If you know a photographer tired of weekend gigs, send them this trailer.  

Next Step: Take a hard look at your numbers—figure out your true hourly rate.

]]><p><strong>Episode Title: Hocus-Focus Trailer&nbsp;&nbsp;</strong></p><p>Episode Number: #0 (Trailer)&nbsp;&nbsp;</p><p>Release Date: 2026-04-30&nbsp;&nbsp;</p><p>Duration: 03:14&nbsp;&nbsp;</p><p>Hosts: <strong>Don Mamone</strong> &amp; <strong>Emily Mamone&nbsp;</strong>&nbsp;</p><p><br></p><p><strong>Episode Summary&nbsp;&nbsp;</strong></p><p>Wedding photography seemed like the perfect career move. Until reality set in: weekends gone, stress high, and take-home pay that barely covered the hours put in. Don Mamone and Emily Mamone did the math, looked at their lives, and realized something had to change. That’s when they took the leap into corporate photography—discovering better clients, recurring work, and plenty of room to breathe. The Hocus-Focus Podcast is their story, told candidly and with the kind of straight talk you only get from people who’ve been there. Tune in for real-life experiences, industry insight, and practical advice on pivoting your photography business for more stability and joy.</p><p><br></p><p><strong>Episode Hook&nbsp;&nbsp;</strong></p><p>Burned out shooting weddings? Don Mamone and Emily Mamone share how corporate photography gave them their lives back.</p><p><br></p><p><strong>Timestamps&nbsp;&nbsp;</strong></p><p>[00:11] - Meet Don &amp; Emily: Quick introductions and setting the stage for their photography journey.&nbsp;&nbsp;</p><p>[00:25] - Why Weddings Aren’t Enough: Emily Mamone explains why wedding photography seemed like a smart choice, but wasn't everything it was cracked up to be.&nbsp;&nbsp;</p><p>[00:38] - The Problem with Wedding Photography: Don Mamone and Emily Mamone talk about hustle, competition, and one-time clients.&nbsp;&nbsp;</p><p>[00:55] - Doing the Math: They calculate their real hourly rate and realize something’s off.&nbsp;&nbsp;</p><p>[01:08] - The Shift: Choosing to move away from weddings and into the world of corporate photography.&nbsp;&nbsp;</p><p>[01:27] - What Improved: Reclaiming time, quality of life, and their love of photography.&nbsp;&nbsp;</p><p>[02:10] - What the Podcast’s About: Introduction to the show’s mission and what listeners can expect.</p><p><br></p><p><strong>Key Takeaways&nbsp;&nbsp;</strong></p><p>- Calculate your actual hourly rate—including time for shooting, editing, and recovery—to see your real earnings.&nbsp;&nbsp;</p><p>- One-off wedding jobs limit opportunities for recurring income and personal downtime.&nbsp;&nbsp;</p><p>- Corporate clients bring repeat business, higher rates, and a less chaotic workweek.&nbsp;&nbsp;</p><p>- Changes in your business model can directly lead to more satisfaction and freedom.</p><p><br></p><p><strong>Why Subscribe&nbsp;&nbsp;</strong></p><p>The Hocus-Focus Podcast is the real story of how Don Mamone and Emily Mamone moved from wedding burnout to a thriving corporate photography business. Each episode shares what worked (and what didn’t), so you can make smarter choices for your own creative career.</p><p><br></p><p><strong>Listener Engagement&nbsp;&nbsp;</strong></p><p><strong><em>Subscribe:</em></strong> Find us on Apple Podcasts, Spotify, YouTube, Amazon, Pandora &amp; other podcast platforms for more episodes.&nbsp;&nbsp;</p><p><strong><em>Share:</em></strong> If you know a photographer tired of weekend gigs, send them this trailer.&nbsp;&nbsp;</p><p><strong><em>Next Step:</em></strong> Take a hard look at your numbers—figure out your true hourly rate.</p>false00:03:17trailer