<![CDATA[Coffee With Dhari]]>
I’m Dhariana and about 15 years ago I followed my heart into a field that didn’t really exist: social media marketing. 10 years ago I left my corporate job and started my agency 🤯

I’m building a life I love, and I know you can too. As an entrepreneur myself, I understand that juggling a business and a personal brand feels impossible sometimes. And as a woman, you might tend to put everything else first.

CEOs and entrepreneurs like you are making tough choices all day, every day. Figuring out your brand strategy or what to post shouldn’t be one of them. I help ambitious women create brands that not only look good but also make money.

My clients have seen incredible results – like turning single Instagram posts into four and five-figure sales. Or gaining the confidence to show up after they lost all motivation. It’s all about a simple, effective strategy that works for YOU. If you look through my feed, you’ll see I’m a minimalist (I’m rarely dressed in anything but black or grey). This reflects in how I build brand strategies - with a focus on a foundation that doesn’t over complicate things and leaves you with time to work on other parts of your business (or just take a relaxed coffee break).

Ready to build a brand you’re proud of?]]>https://www.DhariLo.comhttps://d32kcwy5dai345.cloudfront.net/b9b5b823-12fe-46f7-b038-59da91176823.jpgCoffee With Dharihttps://www.DhariLo.comPodcast for NodeWed, 17 Jun 2026 22:57:48 GMTDhariana LozanoEmpowering women entrepreneurs, CEOs, and C-suite executives to elevate their business and personal brands. Discover actionable strategies for creating impactful content, building confidence, and striking the perfect balance between business and authenticity. <br><br>I’m Dhariana and about 15 years ago I followed my heart into a field that didn’t really exist: social media marketing. 10 years ago I left my corporate job and started my agency 🤯<br><br>I’m building a life I love, and I know you can too. As an entrepreneur myself, I understand that juggling a business and a personal brand feels impossible sometimes. And as a woman, you might tend to put everything else first.<br><br>CEOs and entrepreneurs like you are making tough choices all day, every day. Figuring out your brand strategy or what to post shouldn’t be one of them. I help ambitious women create brands that not only look good but also make money.<br><br>My clients have seen incredible results – like turning single Instagram posts into four and five-figure sales. Or gaining the confidence to show up after they lost all motivation. It’s all about a simple, effective strategy that works for YOU. If you look through my feed, you’ll see I’m a minimalist (I’m rarely dressed in anything but black or grey). This reflects in how I build brand strategies - with a focus on a foundation that doesn’t over complicate things and leaves you with time to work on other parts of your business (or just take a relaxed coffee break).<br><br>Ready to build a brand you’re proud of?episodicDhariana Lozanoinfo@dharilo.comNo<![CDATA[Your Brand Beyond Work- Using Visibility to Shape Lifestyle Legacy & Influence]]>Your career is one chapter — what’s the bigger story?


In this episode of Coffee with Dhari, we go beyond 9–5 success and explore how your personal brand can become the bridge to your next evolution. From speaking engagements and book deals to philanthropic ventures and advisory roles, your visibility can open doors you never imagined.


You’ll learn how to:

☕ Expand your brand strategy beyond your current role

☕ Define your legacy theme and signature framework

☕ Build intentional relationship capital (and curate the right rooms)

☕ Align your visibility with your desired lifestyle and values

☕ Map your next 12 months with a simple “legacy roadmap”

Whether you’re a woman in the C-suite or a thought leader redefining what leadership looks like, this conversation will help you connect visibility to meaning — and impact to legacy.


🎧 Listen now and start shaping the next chapter of your brand story.


Get the free masterclass 3 Steps to Build a Personal Brand That Positions You as a Leader Online here: https://dharilosm.kit.com/f28ff11b16

Sign up for a strategy session here: https://dharilosm.kit.com/products/brand-positioning-intensive-call

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>be464082-6ec6-4b3a-a65d-ca9ecc10cb6b_G96vBNA7EoSat, 11 Oct 2025 13:01:54 GMTYour career is one chapter — what’s the bigger story?


In this episode of Coffee with Dhari, we go beyond 9–5 success and explore how your personal brand can become the bridge to your next evolution. From speaking engagements and book deals to philanthropic ventures and advisory roles, your visibility can open doors you never imagined.


You’ll learn how to:

☕ Expand your brand strategy beyond your current role

☕ Define your legacy theme and signature framework

☕ Build intentional relationship capital (and curate the right rooms)

☕ Align your visibility with your desired lifestyle and values

☕ Map your next 12 months with a simple “legacy roadmap”

Whether you’re a woman in the C-suite or a thought leader redefining what leadership looks like, this conversation will help you connect visibility to meaning — and impact to legacy.


🎧 Listen now and start shaping the next chapter of your brand story.


Get the free masterclass 3 Steps to Build a Personal Brand That Positions You as a Leader Online here: https://dharilosm.kit.com/f28ff11b16

Sign up for a strategy session here: https://dharilosm.kit.com/products/brand-positioning-intensive-call

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>Your career is one chapter — what’s the bigger story?</p><p><br></p><p>In this episode of <em>Coffee with Dhari</em>, we go beyond 9–5 success and explore how your personal brand can become the bridge to your next evolution. From speaking engagements and book deals to philanthropic ventures and advisory roles, your visibility can open doors you never imagined.</p><p><br></p><p>You’ll learn how to:</p><p>☕ Expand your brand strategy beyond your current role</p><p>☕ Define your legacy theme and signature framework</p><p>☕ Build intentional relationship capital (and curate the right rooms)</p><p>☕ Align your visibility with your desired lifestyle and values</p><p>☕ Map your next 12 months with a simple “legacy roadmap”</p><p>Whether you’re a woman in the C-suite or a thought leader redefining what leadership looks like, this conversation will help you connect visibility to meaning — and impact to legacy.</p><p><br></p><p>🎧 Listen now and start shaping the next chapter of your brand story.</p><p><br></p><p>Get the free masterclass <a href="https://dharilosm.kit.com/f28ff11b16" rel="noopener noreferrer" target="_blank"><em>3 Steps to Build a Personal Brand That Positions You as a Leader Online </em></a>here: <a href="https://dharilosm.kit.com/f28ff11b16" rel="noopener noreferrer" target="_blank">https://dharilosm.kit.com/f28ff11b16</a></p><p><a href="https://dharilosm.kit.com/products/brand-positioning-intensive-call" rel="noopener noreferrer" target="_blank">Sign up for a strategy session here</a>: <a href="https://dharilosm.kit.com/products/brand-positioning-intensive-call" rel="noopener noreferrer" target="_blank">https://dharilosm.kit.com/products/brand-positioning-intensive-call</a></p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:13:44full<![CDATA[Brand Equity as Career Currency: Turning Recognition into Opportunities]]>What’s the real return on visibility? In this episode of Coffee with Dhari, Dhariana Lozano breaks down how brand equity works as a form of career currency for women in the C-suite and thought leaders.


You’ll learn:

  • Why recognition matters just as much as internal respect
  • How to build your brand equity portfolio (proof, platforms, people, and pipeline)
  • The micro-habits that compound into visibility, trust, and strategic invitations
  • How to connect consistent presence directly to tangible career outcomes


If you’ve been showing up inconsistently or keeping your wins quiet, this episode will show you how to turn visibility into doors that open for you. Your visibility is worth more than likes—it’s the equity that moves your career forward.


P.S. To schedule a strategy session click here: Book a Brand Positioning Intensive Call

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>d75d5e2b-0d12-41d2-8bff-580c9f32d495_G96vBNA7EoSat, 04 Oct 2025 03:40:26 GMTWhat’s the real return on visibility? In this episode of Coffee with Dhari, Dhariana Lozano breaks down how brand equity works as a form of career currency for women in the C-suite and thought leaders.


You’ll learn:

  • Why recognition matters just as much as internal respect
  • How to build your brand equity portfolio (proof, platforms, people, and pipeline)
  • The micro-habits that compound into visibility, trust, and strategic invitations
  • How to connect consistent presence directly to tangible career outcomes


If you’ve been showing up inconsistently or keeping your wins quiet, this episode will show you how to turn visibility into doors that open for you. Your visibility is worth more than likes—it’s the equity that moves your career forward.


P.S. To schedule a strategy session click here: Book a Brand Positioning Intensive Call

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>What’s the real return on visibility? In this episode of <em>Coffee with Dhari</em>, Dhariana Lozano breaks down how brand equity works as a form of career currency for women in the C-suite and thought leaders.</p><p><br></p><p>You’ll learn:</p><ul><li>Why recognition matters just as much as internal respect</li><li>How to build your <strong>brand equity portfolio</strong> (proof, platforms, people, and pipeline)</li><li>The micro-habits that compound into visibility, trust, and strategic invitations</li><li>How to connect consistent presence directly to tangible career outcomes</li></ul><p><br></p><p>If you’ve been showing up inconsistently or keeping your wins quiet, this episode will show you how to turn visibility into doors that open for you. Your visibility is worth more than likes—it’s the equity that moves your career forward.</p><p><br></p><p>P.S. To schedule a strategy session click here: <a href="https://dharilosm.kit.com/products/brand-positioning-intensive-call" rel="noopener noreferrer" target="_blank">Book a Brand Positioning Intensive Call</a></p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:13:18full<![CDATA[Simple Is Scalable: Building a Low-Maintenance Online Personal Brand Strategy As A Woman in Leadership]]>If showing up online feels like another job on your already full plate, you’re not alone. The good news? Building your personal brand strategy doesn’t have to be complicated—or exhausting.


In this week’s episode of Coffee with Dhari, I’m sharing how to create a low-maintenance brand strategy that actually works for women leaders.


Inside, you’ll learn:

☕ The 3-2-1 cadence that keeps you visible without overwhelm

☕ How to repurpose one long idea into weeks of content

☕ My favorite “Color by Number” tools that make brand-building plug-and-play

☕ How to set boundaries so you’re not chasing every new platform trend


Because simple is scalable. And the simpler your brand rhythm feels, the more consistent and powerful your presence becomes.

P.S. To schedule a strategy session click here: Book a Brand Positioning Intensive Call

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>c4aeac2f-2e77-44e9-a6b3-fcf762af7e16_G96vBNA7EoFri, 26 Sep 2025 13:15:00 GMTIf showing up online feels like another job on your already full plate, you’re not alone. The good news? Building your personal brand strategy doesn’t have to be complicated—or exhausting.


In this week’s episode of Coffee with Dhari, I’m sharing how to create a low-maintenance brand strategy that actually works for women leaders.


Inside, you’ll learn:

☕ The 3-2-1 cadence that keeps you visible without overwhelm

☕ How to repurpose one long idea into weeks of content

☕ My favorite “Color by Number” tools that make brand-building plug-and-play

☕ How to set boundaries so you’re not chasing every new platform trend


Because simple is scalable. And the simpler your brand rhythm feels, the more consistent and powerful your presence becomes.

P.S. To schedule a strategy session click here: Book a Brand Positioning Intensive Call

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>If showing up online feels like another job on your already full plate, you’re not alone. The good news? Building your personal brand strategy doesn’t have to be complicated—or exhausting.</p><p><br></p><p>In this week’s episode of <em>Coffee with Dhari</em>, I’m sharing how to create a <strong>low-maintenance brand strategy</strong> that actually works for women leaders.</p><p><br></p><p>Inside, you’ll learn:</p><p>☕ The <em>3-2-1 cadence</em> that keeps you visible without overwhelm</p><p>☕ How to repurpose one long idea into weeks of content</p><p>☕ My favorite <em>“Color by Number” tools</em> that make brand-building plug-and-play</p><p>☕ How to set boundaries so you’re not chasing every new platform trend</p><p><br></p><p>Because simple is scalable. And the simpler your brand rhythm feels, the more consistent and powerful your presence becomes.</p><p>P.S. To schedule a strategy session click here: <a href="https://dharilosm.kit.com/products/brand-positioning-intensive-call" rel="noopener noreferrer" target="_blank">Book a Brand Positioning Intensive Call</a></p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:18:51full<![CDATA[How to Build a Personal Brand Without Playing Influencer Games]]>When you think about personal branding, do you instantly picture influencers dancing on Instagram or oversharing online? For many women executives, that’s the fear that keeps them from showing up.


In this episode of Coffee with Dhari, I break down how to build an executive presence that preserves your credibility and positions you for board seats, speaking engagements, and leadership opportunities without influencer games.

You’ll learn:

  • The common mistakes executives should avoid when building a brand online
  • Executive-friendly formats that showcase decision-making and thought leadership
  • A simple platform strategy that pairs LinkedIn with Instagram/Threads
  • Content types that highlight your authority, not your lunch


By the end, you’ll know how to confidently build a thought leadership presence that works for your goals and protects your brand reputation.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>e5b055c0-3f65-437b-82f4-59b0494c1e5d_G96vBNA7EoFri, 19 Sep 2025 13:00:00 GMTWhen you think about personal branding, do you instantly picture influencers dancing on Instagram or oversharing online? For many women executives, that’s the fear that keeps them from showing up.


In this episode of Coffee with Dhari, I break down how to build an executive presence that preserves your credibility and positions you for board seats, speaking engagements, and leadership opportunities without influencer games.

You’ll learn:

  • The common mistakes executives should avoid when building a brand online
  • Executive-friendly formats that showcase decision-making and thought leadership
  • A simple platform strategy that pairs LinkedIn with Instagram/Threads
  • Content types that highlight your authority, not your lunch


By the end, you’ll know how to confidently build a thought leadership presence that works for your goals and protects your brand reputation.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>When you think about personal branding, do you instantly picture influencers dancing on Instagram or oversharing online? For many women executives, that’s the fear that keeps them from showing up.</p><p><br></p><p>In this episode of <em>Coffee with Dhari,</em> I break down how to build an executive presence that preserves your credibility and positions you for board seats, speaking engagements, and leadership opportunities without influencer games.</p><p>You’ll learn:</p><ul><li>The common mistakes executives should avoid when building a brand online</li><li>Executive-friendly formats that showcase decision-making and thought leadership</li><li>A simple platform strategy that pairs LinkedIn with Instagram/Threads</li><li>Content types that highlight your authority, not your lunch</li></ul><p><br></p><p>By the end, you’ll know how to confidently build a thought leadership presence that works for your goals and protects your brand reputation.</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:16:55full<![CDATA[The 3 Shifts Women Executives Must Make to Become Thought Leaders Online]]>Being excellent at what you do isn’t always enough. Too many brilliant women stay “quiet experts”. Known inside their companies, but invisible online. And invisibility limits opportunities. In this episode of Coffee with Dhari, I share the 3 shifts women executives must make to position themselves as thought leaders online.


If you’ve been wondering how to build presence without turning into a content machine or an influencer, this is for you. We’ll cover:

  • Why being a “quiet expert” isn’t enough and how to show up as a visible authority
  • How to shift from performance-style updates to leadership content that builds trust
  • The system that helps you stay consistent without burning out

Whether you’re exploring new opportunities, looking for more visibility in your current role, or simply want to be recognized for the expertise you’ve already built, these shifts will help you turn authority into opportunity.


🔗 Want to go deeper? Join my free masterclass: 3 Steps to Build a Personal Brand That Positions You as a Leader Online: https://dharilosm.kit.com/f28ff11b16

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>cb05d157-a871-41a9-a3b5-1604ad6a7044_G96vBNA7EoFri, 12 Sep 2025 13:15:46 GMTBeing excellent at what you do isn’t always enough. Too many brilliant women stay “quiet experts”. Known inside their companies, but invisible online. And invisibility limits opportunities. In this episode of Coffee with Dhari, I share the 3 shifts women executives must make to position themselves as thought leaders online.


If you’ve been wondering how to build presence without turning into a content machine or an influencer, this is for you. We’ll cover:

  • Why being a “quiet expert” isn’t enough and how to show up as a visible authority
  • How to shift from performance-style updates to leadership content that builds trust
  • The system that helps you stay consistent without burning out

Whether you’re exploring new opportunities, looking for more visibility in your current role, or simply want to be recognized for the expertise you’ve already built, these shifts will help you turn authority into opportunity.


🔗 Want to go deeper? Join my free masterclass: 3 Steps to Build a Personal Brand That Positions You as a Leader Online: https://dharilosm.kit.com/f28ff11b16

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>Being excellent at what you do isn’t always enough. Too many brilliant women stay “quiet experts”. Known inside their companies, but invisible online. And invisibility limits opportunities. In this episode of <em>Coffee with Dhari</em>, I share <strong>the 3 shifts women executives must make to position themselves as thought leaders online.</strong></p><p><br></p><p>If you’ve been wondering how to build presence without turning into a content machine or an influencer, this is for you. We’ll cover:</p><ul><li>Why being a “quiet expert” isn’t enough and how to show up as a <strong>visible authority</strong></li><li>How to shift from performance-style updates to <strong>leadership content</strong> that builds trust</li><li>The system that helps you stay consistent without burning out</li></ul><p>Whether you’re exploring new opportunities, looking for more visibility in your current role, or simply want to be recognized for the expertise you’ve already built, these shifts will help you <strong>turn authority into opportunity.</strong></p><p><br></p><p>🔗 Want to go deeper? Join my free masterclass: <a href="https://dharilosm.kit.com/f28ff11b16" rel="noopener noreferrer" target="_blank"><em>3 Steps to Build a Personal Brand That Positions You as a Leader Online</em></a><em>: </em><a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVFQZXFPRE9RZXBjVDR5ZDJlODFyQks0WVRuZ3xBQ3Jtc0tsV3hXZ21NQm13WUhtV2IzaWt6ZHkxOXBvZlAzVkF4RzM0dm1kSDFIXy1HdWR4dVR2YkZfc0xBTnFFM1NWa2xPQm9mV2NZaVdfV2FwWjN6OW9UOEJrRlAwa3h6VUhROEVZQ0pQZUlWMlBVY1V4OUpkOA&amp;q=https%3A%2F%2Fdharilosm.kit.com%2Ff28ff11b16&amp;v=P-JhiKdCFdU" rel="noopener noreferrer" target="_blank" style="background-color: rgba(255, 255, 255, 0.1); color: inherit;">https://dharilosm.kit.com/f28ff11b16</a></p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:12:02full<![CDATA[Reframing Self-Promotion for Women Leaders]]>Why does self-promotion feel so uncomfortable for women leaders and how can we shift the way we see it? So many brilliant women leaders hesitate to share their wins because it feels braggy or uncomfortable.


But here’s the truth: if people can’t see you, they can’t open doors for you. Board seats, speaking invitations, career opportunities—they’re out there, but only if you make yourself visible.


That’s why I recorded this week’s Coffee with Dhari episode: Reframing Self-Promotion for Women Leaders.

You’ll learn:

☕️ The hidden cost of playing small in your career.

☕️ A powerful reframe so that self-promotion doesn't feel bragging.

☕️ Simple language swaps to share your wins without feeling “icky.”

☕️ Three quick prompts you can use to post this week to start building visibility.


If you’ve ever worried about being “too much” online, this conversation will help you step into thought leadership without losing your authenticity.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>b7a5cb66-8d43-42a9-be97-069f39b1e892_G96vBNA7EoThu, 04 Sep 2025 20:58:56 GMTWhy does self-promotion feel so uncomfortable for women leaders and how can we shift the way we see it? So many brilliant women leaders hesitate to share their wins because it feels braggy or uncomfortable.


But here’s the truth: if people can’t see you, they can’t open doors for you. Board seats, speaking invitations, career opportunities—they’re out there, but only if you make yourself visible.


That’s why I recorded this week’s Coffee with Dhari episode: Reframing Self-Promotion for Women Leaders.

You’ll learn:

☕️ The hidden cost of playing small in your career.

☕️ A powerful reframe so that self-promotion doesn't feel bragging.

☕️ Simple language swaps to share your wins without feeling “icky.”

☕️ Three quick prompts you can use to post this week to start building visibility.


If you’ve ever worried about being “too much” online, this conversation will help you step into thought leadership without losing your authenticity.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

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LinkedIn: Dhariana Lozano

]]><p>Why does self-promotion feel so uncomfortable for women leaders and how can we shift the way we see it? So many brilliant women leaders hesitate to share their wins because it feels braggy or uncomfortable.</p><p><br></p><p>But here’s the truth: if people can’t see you, they can’t open doors for you. Board seats, speaking invitations, career opportunities—they’re out there, but only if you make yourself visible.</p><p><br></p><p>That’s why I recorded this week’s <em>Coffee with Dhari</em> episode: <strong>Reframing Self-Promotion for Women Leaders.</strong></p><p>You’ll learn:</p><p>☕️ The hidden cost of playing small in your career.</p><p>☕️ A powerful reframe so that self-promotion doesn't feel bragging.</p><p>☕️ Simple language swaps to share your wins without feeling “icky.”</p><p>☕️ Three quick prompts you can use to post this week to start building visibility.</p><p><br></p><p>If you’ve ever worried about being “too much” online, this conversation will help you step into thought leadership without losing your authenticity.</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:10:05full<![CDATA[How Building Your Personal Brand Today Sets You Up for Your Next Big Career Move]]>Are you waiting for the right time to build your personal brand? In this episode of Coffee with Dhari, we dive into why building your personal brand today is crucial for your next career move — even if you’re not ready to make a leap just yet. I share how consistently showcasing your expertise and staying visible can lead to career-changing opportunities. As a C-suite executive or woman in leadership, proactively cultivating your brand is essential for staying ahead. 


Don’t wait until a career shift forces your hand. Build your brand, strengthen your network, and set yourself up for success.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

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LinkedIn: Dhariana Lozano

]]>956d3115-f173-4a22-932e-cc13d7013469_G96vBNA7EoTue, 04 Mar 2025 23:01:54 GMTAre you waiting for the right time to build your personal brand? In this episode of Coffee with Dhari, we dive into why building your personal brand today is crucial for your next career move — even if you’re not ready to make a leap just yet. I share how consistently showcasing your expertise and staying visible can lead to career-changing opportunities. As a C-suite executive or woman in leadership, proactively cultivating your brand is essential for staying ahead. 


Don’t wait until a career shift forces your hand. Build your brand, strengthen your network, and set yourself up for success.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>Are you waiting for the right time to build your personal brand? In this episode of <em>Coffee with Dhari</em>, we dive into why building your personal brand today is crucial for your next career move — even if you’re not ready to make a leap just yet. I share how consistently showcasing your expertise and staying visible can lead to career-changing opportunities. As a C-suite executive or woman in leadership, proactively cultivating your brand is essential for staying ahead.&nbsp;</p><p><br></p><p>Don’t wait until a career shift forces your hand. Build your brand, strengthen your network, and set yourself up for success.</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:06:46full<![CDATA[The Hidden Cost of Staying Invisible in the C-Suite.mp4]]>In this episode of Coffee with Dhari, we're tackling a crucial topic for women executives: the hidden costs of staying invisible in the C-suite. Discover how neglecting your personal brand can lead to missed opportunities, reduced influence, and decreased brand equity. Daria and her guests discuss practical strategies for building thought leadership, solidifying your career, and opening doors beyond your current role. Learn why visibility is essential, not just for recognition, but for creating lasting impact and securing your future. Tune in to empower yourself and step into your full potential.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

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LinkedIn: Dhariana Lozano

]]>87fb2009-e65a-42ac-982f-60f81d3806a1_G96vBNA7EoSat, 01 Mar 2025 16:37:57 GMTIn this episode of Coffee with Dhari, we're tackling a crucial topic for women executives: the hidden costs of staying invisible in the C-suite. Discover how neglecting your personal brand can lead to missed opportunities, reduced influence, and decreased brand equity. Daria and her guests discuss practical strategies for building thought leadership, solidifying your career, and opening doors beyond your current role. Learn why visibility is essential, not just for recognition, but for creating lasting impact and securing your future. Tune in to empower yourself and step into your full potential.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>In this episode of Coffee with Dhari, we're tackling a crucial topic for women executives: the hidden costs of staying invisible in the C-suite. Discover how neglecting your personal brand can lead to missed opportunities, reduced influence, and decreased brand equity. Daria and her guests discuss practical strategies for building thought leadership, solidifying your career, and opening doors beyond your current role. Learn why visibility is essential, not just for recognition, but for creating lasting impact and securing your future. Tune in to empower yourself and step into your full potential.</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:09:27full<![CDATA[3 Personal Branding Mistakes Women In The CSuite Make and How to Fix Them.mp4]]>In this episode of Coffee with Dhari, I'm talking about personal branding for women in the C-suite and executives. I cover the top three mistakes I see women executives make — blending in instead of standing out, prioritizing the company brand over their personal journey, and showing up inconsistently. Tune in to learn how to overcome these obstacles, amplify your leadership presence, and position yourself as an influential industry thought leader.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

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LinkedIn: Dhariana Lozano

]]>082a31cd-83be-43d5-bf0d-9abc3a9a521b_G96vBNA7EoThu, 27 Feb 2025 17:28:29 GMTIn this episode of Coffee with Dhari, I'm talking about personal branding for women in the C-suite and executives. I cover the top three mistakes I see women executives make — blending in instead of standing out, prioritizing the company brand over their personal journey, and showing up inconsistently. Tune in to learn how to overcome these obstacles, amplify your leadership presence, and position yourself as an influential industry thought leader.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>In this episode of <em>Coffee with Dhari</em>, I'm talking about personal branding for women in the C-suite and executives. I cover the top three mistakes I see women executives make — blending in instead of standing out, prioritizing the company brand over their personal journey, and showing up inconsistently. Tune in to learn how to overcome these obstacles, amplify your leadership presence, and position yourself as an influential industry thought leader.</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:10:06full<![CDATA[Why Every C-Suite Executive Needs a Personal Brand in 2025]]>In today's fast-paced business world, being a leader behind closed doors isn't enough. In 2025, the most successful women in the C-suite and executives are the ones who are seen, heard, and top of mind — not just in their companies, but across their industries. Join us as we explore why building a personal brand is no longer optional, but a leadership necessity.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

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LinkedIn: Dhariana Lozano

]]>75507566-b377-4f84-8bc0-8cc89c0297d7_G96vBNA7EoThu, 27 Feb 2025 15:29:40 GMTIn today's fast-paced business world, being a leader behind closed doors isn't enough. In 2025, the most successful women in the C-suite and executives are the ones who are seen, heard, and top of mind — not just in their companies, but across their industries. Join us as we explore why building a personal brand is no longer optional, but a leadership necessity.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>In today's fast-paced business world, being a leader behind closed doors isn't enough. In 2025, the most successful women in the C-suite and executives are the ones who are seen, heard, and top of mind — not just in their companies, but across their industries. Join us as we explore why building a personal brand is no longer optional, but a leadership necessity.</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:10:31full<![CDATA[You Have to Be an Influencer to Be Influential - The C-Suite Myth]]>When you hear 'personal brand,' you might picture influencers and viral videos. But for C-suite leaders, it's about something else entirely — visibility, thought leadership, and becoming the go-to voice in your industry.


Too many executives and women in the C-suite avoid personal branding. Bieng influential does not mean you have a milion followers. It does not mean you post outfits of the day and what you had for dinner. 


But influence isn’t about followers — it’s about impact.


Building a personal brand as an executive can have career changing benefits. From landing the next position to leading your favorite company. Visibility creates opportunity.


Building a personal brand doesn’t mean you have to dance on TikTok or post your lunch on LinkedIn. In this episode we review the misconceptions women executives and women in the c-suite have when it comes to building a personal brand.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>6fc75c75-075f-4401-a16a-6e618b443553_G96vBNA7EoWed, 26 Feb 2025 16:03:50 GMTWhen you hear 'personal brand,' you might picture influencers and viral videos. But for C-suite leaders, it's about something else entirely — visibility, thought leadership, and becoming the go-to voice in your industry.


Too many executives and women in the C-suite avoid personal branding. Bieng influential does not mean you have a milion followers. It does not mean you post outfits of the day and what you had for dinner. 


But influence isn’t about followers — it’s about impact.


Building a personal brand as an executive can have career changing benefits. From landing the next position to leading your favorite company. Visibility creates opportunity.


Building a personal brand doesn’t mean you have to dance on TikTok or post your lunch on LinkedIn. In this episode we review the misconceptions women executives and women in the c-suite have when it comes to building a personal brand.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p><strong>When you hear 'personal brand,' you might picture influencers and viral videos. But for C-suite leaders, it's about something else entirely — visibility, thought leadership, and becoming the go-to voice in your industry.</strong></p><p><br></p><p>Too many executives and women in the C-suite avoid personal branding.&nbsp;Bieng influential does not mean you have a milion followers. It does not mean you post outfits of the day and what you had for dinner.&nbsp;</p><p><br></p><p>But influence isn’t about followers — it’s about <em>impact</em>.</p><p><br></p><p>Building a personal brand as an executive can have career changing benefits. From landing the next position to leading your favorite company. Visibility creates opportunity.</p><p><br></p><p><strong>Building a personal brand doesn’t mean you have to dance on TikTok or post your lunch on LinkedIn. In this episode we review the misconceptions women executives and women in the c-suite have when it comes to building a personal brand.</strong></p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:10:13full<![CDATA[How To Simply Create a Brand Identity That Stands Out with Visuals and Messaging.mp3]]>In the newest episode of Coffee with Dhari, learn how to create a brand identity that resonates and sets you apart in a crowded market. I reveal how to express your unique vibe through visual consistency and clear messaging, helping you attract the right audience while simplifying your brand strategy.


Key Takeaways:

☕️ The question you must answer to differentiate your brand from the competition.

☕️ Why clarity in your point of view is the secret weapon for connecting with your audience.

☕️ A simple tweak to your visuals and messaging that can revolutionize your brand identity


P.S. Get access to Profitable, Powerful Posting on Instagram here: https://dharilosm.kit.com/products/profitable-powerful-posting-on-instagram-bc23

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>8272992e-b110-4d5c-99a3-6e669c314ec1_G96vBNA7EoFri, 10 Jan 2025 19:42:28 GMTIn the newest episode of Coffee with Dhari, learn how to create a brand identity that resonates and sets you apart in a crowded market. I reveal how to express your unique vibe through visual consistency and clear messaging, helping you attract the right audience while simplifying your brand strategy.


Key Takeaways:

☕️ The question you must answer to differentiate your brand from the competition.

☕️ Why clarity in your point of view is the secret weapon for connecting with your audience.

☕️ A simple tweak to your visuals and messaging that can revolutionize your brand identity


P.S. Get access to Profitable, Powerful Posting on Instagram here: https://dharilosm.kit.com/products/profitable-powerful-posting-on-instagram-bc23

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>In the newest episode of Coffee with Dhari, learn how to create a brand identity that resonates and sets you apart in a crowded market. I reveal how to express your unique vibe through visual consistency and clear messaging, helping you attract the right audience while simplifying your brand strategy.</p><p><br></p><p>Key Takeaways:</p><p>☕️ The question you must answer to differentiate your brand from the competition.</p><p>☕️ Why clarity in your point of view is the secret weapon for connecting with your audience.</p><p>☕️ A simple tweak to your visuals and messaging that can revolutionize your brand identity</p><p><br></p><p>P.S. Get access to Profitable, Powerful Posting on Instagram here: https://dharilosm.kit.com/products/profitable-powerful-posting-on-instagram-bc23</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:13:26full<![CDATA[2025 Predictions: Why Authenticity Will Define the Year in Brand Strategy & Social Media Strategy]]>Happy 2025! 🎉

I’m sharing my predictions for 2025 and why I believe authenticity will be the game changer in the crowded world of social media and branding.


With increasing saturation on platforms and the pressure to conform to trends, it’s crucial to shift gears toward building brands rooted in unique value and meaningful connections. Today I share:

☕️ Why trendy, algorithm-driven content isn’t sustainable.

☕️ How to identify and communicate your authentic point of view.

☕️ The importance of building a brand legacy through clarity, consistency, and connection.

This isn’t about going viral—it’s about crafting your lasting impact. What are your 2025 goals?


If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>22d2ae36-f5a7-40fa-a17e-63a7b90f6a1c_G96vBNA7EoMon, 06 Jan 2025 16:53:51 GMTHappy 2025! 🎉

I’m sharing my predictions for 2025 and why I believe authenticity will be the game changer in the crowded world of social media and branding.


With increasing saturation on platforms and the pressure to conform to trends, it’s crucial to shift gears toward building brands rooted in unique value and meaningful connections. Today I share:

☕️ Why trendy, algorithm-driven content isn’t sustainable.

☕️ How to identify and communicate your authentic point of view.

☕️ The importance of building a brand legacy through clarity, consistency, and connection.

This isn’t about going viral—it’s about crafting your lasting impact. What are your 2025 goals?


If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>Happy 2025! 🎉</p><p>I’m sharing my predictions for 2025 and why I believe authenticity will be the game changer in the crowded world of social media and branding.</p><p><br></p><p>With increasing saturation on platforms and the pressure to conform to trends, it’s crucial to shift gears toward building brands rooted in unique value and meaningful connections. Today I share:</p><p>☕️ Why trendy, algorithm-driven content isn’t sustainable.</p><p>☕️ How to identify and communicate your authentic point of view.</p><p>☕️ The importance of building a brand legacy through clarity, consistency, and connection.</p><p>This isn’t about going viral—it’s about crafting your lasting impact. What are your 2025 goals?</p><p><br></p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:09:48full<![CDATA[The Biggest Brand Strategy Mistake I See Organizations and Thought Leaders Make]]>In this Coffee with Dhari episode, we discuss the most common brand strategy mistake thought leaders and organizations make. Tune in to discover why a deeper brand story, unique value proposition, and clear understanding of your audience are essential to stand out in today’s market.


Key Takeaways:

  • Is your brand missing its “why”? Find out why knowing your purpose beyond profit could be the difference between connecting with your audience and getting lost in the noise.
  • What’s the real secret to brand strategy? It’s more than just logos and colors. See how a solid brand story and value proposition create lasting impact.
  • Ready for the new era of social media? Discover how focusing on clarity and authenticity can make your brand a go-to in today’s crowded landscape.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>5a216ae7-7546-430c-89bd-c1f0dd7da65e_G96vBNA7EoFri, 01 Nov 2024 21:43:05 GMTIn this Coffee with Dhari episode, we discuss the most common brand strategy mistake thought leaders and organizations make. Tune in to discover why a deeper brand story, unique value proposition, and clear understanding of your audience are essential to stand out in today’s market.


Key Takeaways:

  • Is your brand missing its “why”? Find out why knowing your purpose beyond profit could be the difference between connecting with your audience and getting lost in the noise.
  • What’s the real secret to brand strategy? It’s more than just logos and colors. See how a solid brand story and value proposition create lasting impact.
  • Ready for the new era of social media? Discover how focusing on clarity and authenticity can make your brand a go-to in today’s crowded landscape.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>In this <em>Coffee with Dhari </em>episode, we discuss the most common brand strategy mistake thought leaders and organizations make. Tune in to discover why a deeper brand story, unique value proposition, and clear understanding of your audience are essential to stand out in today’s market.</p><p><br></p><p><strong>Key Takeaways:</strong></p><ul><li><strong>Is your brand missing its “why”?</strong> Find out why knowing your purpose beyond profit could be the difference between connecting with your audience and getting lost in the noise.</li><li><strong>What’s the real secret to brand strategy?</strong> It’s more than just logos and colors. See how a solid brand story and value proposition create lasting impact.</li><li><strong>Ready for the new era of social media?</strong> Discover how focusing on clarity and authenticity can make your brand a go-to in today’s crowded landscape.</li></ul><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:17:38full<![CDATA[Timeless Principles To Future Proof Your Brand and Social Media Strategies.mp3]]>Here to share the replay from yesterday's live: Timeless Principles To Future Proof Your Strategy. I'm passionate about helping you build brands and social media strategies that work, no matter what's trending. That's why I shared these timeless marketing principles. They're the foundation of my methods, and they'll help you create strategies that are future-proof.


What we covered:

  • The one truth about your audience that has not changed over time (and probably never will)
  • How structure leads to inspiration
  • Tips on creating content and how to make the process easier for yourself
  • and more!


If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>20554e4a-f015-4452-b9ec-5266617a1287_G96vBNA7EoSat, 21 Sep 2024 18:40:31 GMTHere to share the replay from yesterday's live: Timeless Principles To Future Proof Your Strategy. I'm passionate about helping you build brands and social media strategies that work, no matter what's trending. That's why I shared these timeless marketing principles. They're the foundation of my methods, and they'll help you create strategies that are future-proof.


What we covered:

  • The one truth about your audience that has not changed over time (and probably never will)
  • How structure leads to inspiration
  • Tips on creating content and how to make the process easier for yourself
  • and more!


If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>Here to share the replay from yesterday's live: Timeless Principles To Future Proof Your Strategy. I'm passionate about helping you build brands and social media strategies that work, no matter what's trending. That's why I shared these timeless marketing principles. They're the foundation of my methods, and they'll help you create strategies that are future-proof.</p><p><br></p><p><strong>What we covered:</strong></p><ul><li>The one truth about your audience that has not changed over time (and probably never will)</li><li>How structure leads to inspiration</li><li>Tips on creating content and how to make the process easier for yourself</li><li>and more!</li></ul><p><br></p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:22:06full<![CDATA[Spanglish Stationery & Being A Latina Business Owner with Jessie Haywood.mp3]]>In this episode of Coffee with Dhari Live, I have a great conversation with Jessica Haywood, the founder of Café con Leche Planner, a stationery company specializing in Spanish-themed products. Jessie shared her journey of starting a Latina-focused stationery business.


☕️ Learn about the inspiration behind her products and how she found a gap in the industry

☕️ She lets us know about the challenges of entrepreneurship, and the importance of representation and community for Latina business owners.

☕️ Jessie also shared key elements to finding success in the journey.


I loved filming this an Jessie provides such valuable gems of advice for aspiring Latina entrepreneurs to turn their ideas into reality! Check out www.CafeConLechePlanher.com to see the full line of stationary.


Here is the unboxing video I mentioned: https://www.instagram.com/reel/C_wB-J2JqF3

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>884a120d-58bf-43a3-87f3-ec9160a14a78_G96vBNA7EoSat, 14 Sep 2024 15:15:19 GMTIn this episode of Coffee with Dhari Live, I have a great conversation with Jessica Haywood, the founder of Café con Leche Planner, a stationery company specializing in Spanish-themed products. Jessie shared her journey of starting a Latina-focused stationery business.


☕️ Learn about the inspiration behind her products and how she found a gap in the industry

☕️ She lets us know about the challenges of entrepreneurship, and the importance of representation and community for Latina business owners.

☕️ Jessie also shared key elements to finding success in the journey.


I loved filming this an Jessie provides such valuable gems of advice for aspiring Latina entrepreneurs to turn their ideas into reality! Check out www.CafeConLechePlanher.com to see the full line of stationary.


Here is the unboxing video I mentioned: https://www.instagram.com/reel/C_wB-J2JqF3

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>In this episode of Coffee with Dhari Live, I have a great conversation with&nbsp;Jessica Haywood, the founder of Café con Leche Planner, a stationery company specializing in Spanish-themed products. Jessie shared her journey of starting a Latina-focused stationery business.</p><p><br></p><p>☕️ Learn about the inspiration behind her products and how she found a gap in the industry</p><p>☕️ She lets us know about the challenges of entrepreneurship, and the importance of representation and community for Latina business owners.</p><p>☕️ Jessie also shared key elements to finding success in the journey.</p><p><br></p><p>I loved filming this an Jessie provides such valuable gems of advice for aspiring Latina entrepreneurs to turn their ideas into reality! Check out www.CafeConLechePlanher.com to see the full line of stationary.</p><p><br></p><p>Here is the unboxing video I mentioned: https://www.instagram.com/reel/C_wB-J2JqF3</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:41:42full<![CDATA[3 Simple Ways to Raise Engagement on Instagram]]>Instagram engagement is a more reliable indicator of success than follower numbers. In this episode you'll learn Dhariana's tips for creating more shareable content, staying consistent, and aligning your Instagram strategy with your overall brand, including:


  • Instagram engagement and its importance for business growth.
  • Creating engaging content for Instagram, including consistency, experimentation, and aligning with the platform's algorithm.
  • Brand strategy and content creation for engagement.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>cc35955a-d16a-43a1-a4ea-b0522a9af246_G96vBNA7EoThu, 22 Aug 2024 22:35:23 GMTInstagram engagement is a more reliable indicator of success than follower numbers. In this episode you'll learn Dhariana's tips for creating more shareable content, staying consistent, and aligning your Instagram strategy with your overall brand, including:


  • Instagram engagement and its importance for business growth.
  • Creating engaging content for Instagram, including consistency, experimentation, and aligning with the platform's algorithm.
  • Brand strategy and content creation for engagement.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p><span style="color: rgb(4, 13, 36);">Instagram engagement is a more reliable indicator of success than follower numbers. In this episode </span><span style="color: rgb(5, 41, 75); background-color: rgb(246, 247, 249);">you'll learn Dhariana's tips for creating more shareable content, staying consistent, and aligning your Instagram strategy with your overall brand, including:</span></p><p><br></p><ul><li>Instagram engagement and its importance for business growth.</li><li>Creating engaging content for Instagram, including consistency, experimentation, and aligning with the platform's algorithm.</li><li>Brand strategy and content creation for engagement.</li></ul><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:17:18full<![CDATA[How To Fail Proof Your Instagram Success]]>Thanks for joining me for my live stream today an bearing through me getting used to my new camera and mic setup!

Catch the replay here: https://streamyard.com/watch/ePtZpMQFFYKf

​

As promised, here's a quick recap of the key takeaways on how to "fail proof" your Instagram success:

  • Goals (Yes, they're actually boring and essential): We don't have time for aimless posting: We gotta have a vision, a roadmap. But ditch those "get a million followers by next Tuesday" fantasies. Instead, let's break down those big dreams into snackable goals, bite-sized pieces of win that keep you motivated and movin'
  • Check-ins: Regularly assess your progress and make adjustments if needed. See what's working, what's flopping like last season's trends. Don't be afraid to switch things up and keep that algorithm guessing.
  • Track the right metrics: Most Insta fails come from focusing on the wrong metrics. Forget follower count, that's just vanity dust. Instead, track the things that matter, like engagement, website clicks, or sales. Those are the numbers that pay the bills.
  • Unrealistic timelines: Rome wasn't built in a day, and neither is your Insta empire. Give yourself time to grow, experiment, and find your groove. But don't get stuck in analysis paralysis either. If something isn't working, pivot.


Finally, remember, it's all about self-reflection. Be your own Instagram therapist. ‍Ask yourself the tough questions: "Is my content fire or fizzling out?" "Am I attracting the right audience?" "Do I need a new bio?" Don't be afraid to get real and tweak your strategy to match your vibe. ✨


And guess what? I'm dropping a five-day audio series called the "Instagram Un-Grind: Five-Day Coffee Break for Instagram Growth" to help you ditch the hustle, find your flow with intentional Instagram goals! Get ready for bite-sized audio lessons, and a whole lotta motivation to fuel your fire.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>82698075-7a37-4898-ad2d-ab14f8ae6ecc_G96vBNA7EoThu, 22 Aug 2024 22:32:42 GMTThanks for joining me for my live stream today an bearing through me getting used to my new camera and mic setup!

Catch the replay here: https://streamyard.com/watch/ePtZpMQFFYKf

​

As promised, here's a quick recap of the key takeaways on how to "fail proof" your Instagram success:

  • Goals (Yes, they're actually boring and essential): We don't have time for aimless posting: We gotta have a vision, a roadmap. But ditch those "get a million followers by next Tuesday" fantasies. Instead, let's break down those big dreams into snackable goals, bite-sized pieces of win that keep you motivated and movin'
  • Check-ins: Regularly assess your progress and make adjustments if needed. See what's working, what's flopping like last season's trends. Don't be afraid to switch things up and keep that algorithm guessing.
  • Track the right metrics: Most Insta fails come from focusing on the wrong metrics. Forget follower count, that's just vanity dust. Instead, track the things that matter, like engagement, website clicks, or sales. Those are the numbers that pay the bills.
  • Unrealistic timelines: Rome wasn't built in a day, and neither is your Insta empire. Give yourself time to grow, experiment, and find your groove. But don't get stuck in analysis paralysis either. If something isn't working, pivot.


Finally, remember, it's all about self-reflection. Be your own Instagram therapist. ‍Ask yourself the tough questions: "Is my content fire or fizzling out?" "Am I attracting the right audience?" "Do I need a new bio?" Don't be afraid to get real and tweak your strategy to match your vibe. ✨


And guess what? I'm dropping a five-day audio series called the "Instagram Un-Grind: Five-Day Coffee Break for Instagram Growth" to help you ditch the hustle, find your flow with intentional Instagram goals! Get ready for bite-sized audio lessons, and a whole lotta motivation to fuel your fire.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>Thanks for joining me for my live stream today an bearing through me getting used to my new camera and mic setup!</p><p>Catch the replay here:&nbsp;<a href="https://preview.convertkit-mail2.com/click/dpheh0hzhm/aHR0cHM6Ly9zdHJlYW15YXJkLmNvbS93YXRjaC9lUHRacE1RRkZZS2Y=" rel="noopener noreferrer" target="_blank" style="color: rgb(8, 117, 193);">https://streamyard.com/watch/ePtZpMQFFYKf</a></p><p>​</p><p>As promised, here's a quick recap of the key takeaways on how to "fail proof" your Instagram success:</p><ul><li><strong>Goals (Yes, they're actually boring and essential): We don't have time for aimless posting:&nbsp;</strong>We gotta have a vision, a roadmap. But ditch those "get a million followers by next Tuesday" fantasies. Instead, let's break down those big dreams into&nbsp;<strong>snackable goals</strong>, bite-sized pieces of win that keep you motivated and movin'</li><li><strong>Check-ins:</strong>&nbsp;Regularly assess your progress and make adjustments if needed. See what's working, what's flopping like last season's trends. Don't be afraid to switch things up and keep that algorithm guessing.</li><li><strong>Track the right metrics</strong>: Most Insta fails come from focusing on the wrong metrics. Forget follower count, that's just vanity dust. Instead, track the things that matter, like engagement, website clicks, or sales. Those are the numbers that pay the bills.</li><li><strong>Unrealistic timelines:</strong>&nbsp;Rome wasn't built in a day, and neither is your Insta empire. Give yourself time to grow, experiment, and find your groove. But don't get stuck in analysis paralysis either. If something isn't working, pivot.</li></ul><p><br></p><p><strong>Finally, remember, it's all about self-reflection.</strong>&nbsp;Be your own Instagram therapist. ‍Ask yourself the tough questions: "Is my content fire or fizzling out?" "Am I attracting the right audience?" "Do I need a new bio?" Don't be afraid to get real and tweak your strategy to match your vibe. ✨</p><p><br></p><p><strong>And guess what? I'm dropping a five-day audio series called the "</strong><a href="https://dharilosm.ck.page/products/sip-un-grind-dharilos-5-day-coffee-break-for-i" rel="noopener noreferrer" target="_blank" style="color: rgb(8, 117, 193);"><strong>Instagram Un-Grind: Five-Day Coffee Break for Instagram Growth</strong></a><strong>" to help you ditch the hustle, find your flow with intentional Instagram goals!</strong>&nbsp;Get ready for bite-sized audio lessons, and a whole lotta motivation to fuel your fire.</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:17:15full<![CDATA[How to Create Less But Have More Impact With Your Content]]>In less than 20 minutes we dove deep into the common struggle of creating content without burning out. Content creation can feel overwhelming, especially for busy entrepreneurs and CEOs.


What we covered:

  • The top 3 reasons you get stuck while creating content
  • I shared my favorite exercise for identifying where you're getting stuck
  • Why having a clear perspective is crucial for creating content that resonates


Listen to this episode and learn how to create less content with a bigger impact.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>579013b6-aab6-4ef4-b154-4e44d50ae8c3_G96vBNA7EoThu, 22 Aug 2024 22:04:44 GMTIn less than 20 minutes we dove deep into the common struggle of creating content without burning out. Content creation can feel overwhelming, especially for busy entrepreneurs and CEOs.


What we covered:

  • The top 3 reasons you get stuck while creating content
  • I shared my favorite exercise for identifying where you're getting stuck
  • Why having a clear perspective is crucial for creating content that resonates


Listen to this episode and learn how to create less content with a bigger impact.

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>In less than 20 minutes we dove deep into the common struggle of creating content without burning out. Content creation can feel overwhelming, especially for busy entrepreneurs and CEOs.</p><p><br></p><p><strong>What we covered:</strong></p><ul><li>The top 3 reasons you get stuck while creating content</li><li>I shared my favorite exercise for identifying where you're getting stuck</li><li>Why having a clear perspective is crucial for creating content that resonates</li></ul><p><br></p><p>Listen to this episode and learn how to create less content with a bigger impact.</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:18:15full<![CDATA[Striking A Balance Between Business and Authenticity on Instagram]]>On this live we discussed the importance of building a personal brand on social media for CEOs and entrepreneurs and how to strike the balance between business and authenticity.


It's amazing how connecting with customers, stakeholders, and even our own team on a more personal level can be built through social media. Plus, sharing some of ourselves lets people see the real folks behind the business, which builds trust and makes us more relatable. The key is finding that sweet spot between our business and our personal lives. Nobody wants to see just sales pitches all day, right? But on the other hand, some personal stuff can feel a little out there.


The bottom line? Investing in personal branding is an investment in our business. Higher conversion rates, more collaboration opportunities, and even a boost in our careers – it all adds up!


In this live I covered:

  • Building personal brand for CEOs/entrepreneurs, with benefits for business growth
  • 3 reasons why being active on social media is beneficial as a CEO, entrepreneur or thought leader
  • 3 tips to strike a balance between business and authenticity
  • and more!


I can't wait for you to hear it!


P.S. Here are the links to the resources in the episode:


If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>09bf18ef-bb9d-4804-9442-1a9e4d5fe073_G96vBNA7EoThu, 22 Aug 2024 22:04:43 GMTOn this live we discussed the importance of building a personal brand on social media for CEOs and entrepreneurs and how to strike the balance between business and authenticity.


It's amazing how connecting with customers, stakeholders, and even our own team on a more personal level can be built through social media. Plus, sharing some of ourselves lets people see the real folks behind the business, which builds trust and makes us more relatable. The key is finding that sweet spot between our business and our personal lives. Nobody wants to see just sales pitches all day, right? But on the other hand, some personal stuff can feel a little out there.


The bottom line? Investing in personal branding is an investment in our business. Higher conversion rates, more collaboration opportunities, and even a boost in our careers – it all adds up!


In this live I covered:

  • Building personal brand for CEOs/entrepreneurs, with benefits for business growth
  • 3 reasons why being active on social media is beneficial as a CEO, entrepreneur or thought leader
  • 3 tips to strike a balance between business and authenticity
  • and more!


I can't wait for you to hear it!


P.S. Here are the links to the resources in the episode:


If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>On this live we discussed the importance of building a personal brand on social media for CEOs and entrepreneurs and how to strike the balance between business and authenticity.</p><p><br></p><p>It's amazing how connecting with customers, stakeholders, and even our own team on a more personal level can be built through social media. Plus, sharing some of ourselves lets people see the real folks behind the business, which builds trust and makes us more relatable. The key is finding that sweet spot between our business and our personal lives. Nobody wants to see just sales pitches all day, right? But on the other hand, some personal stuff can feel a little out there.</p><p><br></p><p>The bottom line? Investing in personal branding is an investment in our business. Higher conversion rates, more collaboration opportunities, and even a boost in our careers – it all adds up!</p><p><br></p><p>In this live I covered:</p><ul><li>Building personal brand for CEOs/entrepreneurs, with benefits for business growth</li><li>3 reasons why being active on social media is beneficial as a CEO, entrepreneur or thought leader</li><li>3 tips to strike a balance between business and authenticity</li><li>and more!</li></ul><p><br></p><p>I can't wait for you to hear it!</p><p><br></p><p>P.S. Here are the links to the resources in the episode:</p><ul><li><a href="https://dharilosm.ck.page/products/profitable-powerful-posting-on-instagram-bc23" rel="noopener noreferrer" target="_blank">Profitable, Powerful Posting on Instagram: The Bootcamp</a></li><li><a href="https://dharilosm.ck.page/products/intentional-instagram-impact-2" rel="noopener noreferrer" target="_blank">Intentional Instagram Impact Audio Series</a></li></ul><p><br></p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:19:33full<![CDATA[How To Get Over The Fear Of Self Promotion To Confidently Show Up On Instagram]]>In this episode we talked about the importance of overcoming the fear of self promotion in order to show up confidently on Instagram and achieve business success. This is especially important for entrepreneurs and CEO's who are working on their personal brands


As someone who enjoys being behind the scenes and helping my clients shine. I too struggled with self promotion.


In this live I broke down the steps I personally take, and the steps I walk my clients through in order to overcome the fear including: advice on defining your mission, setting goals, and creating consistent content to build a strong online presence.


This episode contains tools to help you shine! ✨

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>f443ef52-d65f-4d16-9621-61c718d8fe27_G96vBNA7EoThu, 22 Aug 2024 22:04:42 GMTIn this episode we talked about the importance of overcoming the fear of self promotion in order to show up confidently on Instagram and achieve business success. This is especially important for entrepreneurs and CEO's who are working on their personal brands


As someone who enjoys being behind the scenes and helping my clients shine. I too struggled with self promotion.


In this live I broke down the steps I personally take, and the steps I walk my clients through in order to overcome the fear including: advice on defining your mission, setting goals, and creating consistent content to build a strong online presence.


This episode contains tools to help you shine! ✨

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>In this episode we talked about the importance of overcoming the fear of self promotion in order to show up confidently on Instagram and achieve business success. This is especially important for entrepreneurs and CEO's who are working on their personal brands</p><p><br></p><p>As someone who enjoys being behind the scenes and helping my clients shine. I too struggled with self promotion.</p><p><br></p><p>In this live I broke down the steps I personally take, and the steps I walk my clients through in order to overcome the fear including: advice on defining your mission, setting goals, and creating consistent content to build a strong online presence.</p><p><br></p><p>This episode contains tools to help you shine! ✨</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:24:09full<![CDATA[What is a Brand Strategy and why you need it before you start posting on social media]]>Have you taken the time to outline a brand strategy? In the 15 years I’ve been crafting social media strategies I can tell you that those who see real results (click throughs, engagement and sales) are the brands and thought leaders that actually stop and take the time to work on brand strategy before they even think about creating a single piece of content.


I can’t tell you how many times I’ve worked with clients who are ready to get started with social media but have no idea about

- What they actually want to sell

- Who they’re selling to

- What happens after the person is interested in their products or services


That’s why I’ve shifted focus to help organizations and thought leaders figure out brand strategy so that we don’t have to play catch up when they are ready to fully launch. And no, brand strategy isn’t just picking good colors and a cool company name.


So what is brand strategy? Join me for this live video recording where we'll chat through:

- What is brand strategy

- Why you need a brand strategy for your business

- 3 components of a good brand strategy

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]>e916ac20-477b-4f01-9620-ec7ec3c92bb2_G96vBNA7EoThu, 22 Aug 2024 22:02:58 GMTHave you taken the time to outline a brand strategy? In the 15 years I’ve been crafting social media strategies I can tell you that those who see real results (click throughs, engagement and sales) are the brands and thought leaders that actually stop and take the time to work on brand strategy before they even think about creating a single piece of content.


I can’t tell you how many times I’ve worked with clients who are ready to get started with social media but have no idea about

- What they actually want to sell

- Who they’re selling to

- What happens after the person is interested in their products or services


That’s why I’ve shifted focus to help organizations and thought leaders figure out brand strategy so that we don’t have to play catch up when they are ready to fully launch. And no, brand strategy isn’t just picking good colors and a cool company name.


So what is brand strategy? Join me for this live video recording where we'll chat through:

- What is brand strategy

- Why you need a brand strategy for your business

- 3 components of a good brand strategy

If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: https://www.dharilo.com/dharilo-ig-links


Let's connect on:

Instagram: @DhariLo

Threads: @DhariLo

LinkedIn: Dhariana Lozano

]]><p>Have you taken the time to outline a brand strategy? In the 15 years I’ve been crafting social media strategies I can tell you that those who see real results (click throughs, engagement and sales) are the brands and thought leaders that actually stop and take the time to work on brand strategy before they even think about creating a single piece of content.</p><p><br></p><p>I can’t tell you how many times I’ve worked with clients who are ready to get started with social media but have no idea about</p><p>- What they actually want to sell</p><p>- Who they’re selling to</p><p>- What happens after the person is interested in their products or services</p><p><br></p><p>That’s why I’ve shifted focus to help organizations and thought leaders figure out brand strategy so that we don’t have to play catch up when they are ready to fully launch. And no, brand strategy isn’t just picking good colors and a cool company name.</p><p><br></p><p>So what is brand strategy? Join me for this live video recording where we'll chat through:</p><p>- What is brand strategy</p><p>- Why you need a brand strategy for your business</p><p>- 3 components of a good brand strategy</p><p></p><p>If you enjoyed this episode please rate and review! You can join my email list and check out some resources to help you with brand strategy and social media strategy here: <a href="https://www.dharilo.com/dharilo-ig-links" rel="noopener noreferrer" target="_blank">https://www.dharilo.com/dharilo-ig-links</a></p><p><br></p><p><strong>Let's connect on</strong>:</p><p><a href="https://www.instagram.com/dharilo" rel="noopener noreferrer" target="_blank">Instagram: @DhariLo</a></p><p><a href="https://www.threads.net/@dharilo" rel="noopener noreferrer" target="_blank">Threads: @DhariLo</a></p><p><a href="https://www.linkedin.com/in/dharianalozano" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn: Dhariana Lozano</a></p>No00:20:57full