Whether you’re a long-time listener, a past client, or just curious what my coaching actually feels like, this one’s for you.

Here’s what you’ll hear in this episode:

• What it really feels like to be coached by me.
• Why coaching, not teaching, is my true zone of genius (and how I finally embraced that).
• Why people go wild for… my 175-task launch spreadsheet.
• How I help people stop overcomplicating and start doing – with direct, loving, to-the-point feedback.
• The kind of people who thrive working with me – and who probably won’t.

Thank you for listening, for sharing, for showing up. I’m not going anywhere, but this beautiful ride has come to its natural end – at least for now. Let’s stay connected and keep building the kind of business that feels like you!

If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

Here’s what I talk about:

• The kind of business advice most teachers come across first – and why that’s a problem
• How the typical ‘business shark’ energy pushes so many brilliant teachers away
• Why focusing on things like Instagram might not be solving the real problem
• The difference between selling what people want and offering what they actually need
• Why a lot of business advice is aimed at beginners – and how it plays into their fears and desperation
• What ethical, values-based marketing really looks like

If you’ve ever felt like the business world wasn’t made for people like us – this one’s for you

If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

Here’s what we talk about in this episode:

• Why a strong offer is non-negotiable if you want your business to grow
• The power of thinking like your client, not like a teacher – because your clients don’t want what you think they need
• How being super specific (like ‘courses for Brazilians relocating to Australia’) helps you stand out in a saturated market
• The role of market research and beta testing in shaping offers that resonate
• Why listening to your current clients can be your best source of product ideas (and no, ‘I know what they need’ doesn’t count)
• The ‘chocolate vs broccoli’ analogy you didn’t know you needed: how to package your offer so people actually want it

If you're serious about creating a language course that becomes the backbone of your business, don’t skip this one.

If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

Key Takeaways:

• Fear is not the enemy. It’s just information from your body signaling uncertainty or potential threats. The key isn’t to eliminate fear – it’s to understand what kind of fear is holding you back and move forward anyway.
•  Action vs. Movement. Overthinking keeps you stuck. Action is intentional and structured, but movement is what actually creates momentum. You don’t need all the answers to start – you just need to move. And if fear makes you freeze? Body doubling – having someone work alongside you or just keeping your hand – can help you push through and stay accountable.
• Balance strategy with execution. Over-planning can be just as harmful as rushing in without direction. The best approach? Reflect, prepare, commit – and then move forward.
• Embracing discomfort is the key to growth. The fear of the unknown is real, but growth happens when you learn to sit with uncertainty and keep going anyway. Clarity and confidence come from movement, not from thinking about moving.

Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

With a clear plan and marketing strategy, the process is both manageable and predictable. And it’s entirely doable within a few months. In this episode I break down the key steps to launching successfully – without getting stuck in perfectionism or confusion.

Here’s what we cover in this episode:

• The different starting points for educators – whether working for a school, freelancing, or already selling group courses – and how that impacts the launch timeline.
• The biggest trap that slows down course creation.
• How to create a course outline that actually sells.
• How to build a marketing strategy that connects with the right audience (hint: it’s not just posting random language tips on Instagram).
• Why a structured launch plan makes all the difference.
• How launching gets easier (and way more fun!) the more you do it – and how that helps you sell more.

If you’re ready to move from idea to launch, this episode will give you the clarity and direction you need!

Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

Here’s what you’ll discover in today’s episode:

• Niches That Stand Out (and Sell! 🚀) – Whether it’s English for psychologists, business English for corporate women, or German for Greek speakers moving to Switzerland, these teachers have found a niche that fits them and attracts the right students.
• Authenticity as a Business Superpower – They have built businesses by showing up as themselves – using their personality, unique experience and values to connect with their ideal students.
• Overcoming Self-Doubt and Taking Action – Let’s be real, self-doubt comes for everyone. But instead of letting it win, these teachers pushed through, took action and built something they’re truly proud of.
• Sustainable Growth, Not Overnight Success – No chasing quick wins or following the latest trend. They are playing the long game – creating businesses that grow in a way that feels good and fits their lifestyle.

Check out the websites and social media accounts of the teachers mentioned in this episode to see how they've built their businesses and get inspired ✨

👉 Sam

👉Alicja

👉Ania

👉Bistra

👉Sophie

👉Olivia

👉Ashley

👉Kleanthi 

👉Eliska

👉Rebecca

Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

Some of the mistakes I talk about are:

• Selling generic B1/B2 courses – Students don’t search for a “B2 course” – they look for solutions to their specific problems. 
• Treating your business like a hobby – If you don’t take your business seriously, no one else will.
• Relying too much on social media – Likes and comments don’t equal income. A solid sales strategy and email marketing are essential for consistent revenue.

Tune in to the episode to learn about 3 more mistakes and how to break free from them.

Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

Here’s what I cover in this episode:

• Why the CEFR scale exists and where it actually matters (spoiler: not as often as you think)
• How real-life language goals – like running a business, feeling confident in conversations, or staying connected to a language – are more important than levels.
• The problem with traditional language courses that treat learning like a step-by-step process from A1 to C2.
• Why traditional language schools often fail to meet students’ real needs.
• How thinking beyond language levels makes it easier to allows you to create more valuable, high-ticket offers that people are happy to pay for.

If this episode resonated with you, I’d love to hear your thoughts! And if you’re ready to rethink how you structure your courses, get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

In episode 161 of Get reacher, teacher podcast, I break down the biggest red flags to watch out for – so you can invest wisely and avoid the traps.

Key Takeaways

• The problem with income claims – Promises like “Charge $200/hour!” or “Make 10K a month!” sound great, but what’s really behind them?
• The values misalignment trap – If a coach is all about luxury, beaches, and designer bags, but you care about freedom and stability, they might not be the right fit.
• The danger of blindly following someone else’s path – Just because a method worked for one person doesn’t mean it’ll work for you.
• The role of a real business coach – A coach should guide you, not sell you a magic fix for your business.

At the end of the day, business coaching should help you build something sustainable and aligned with your goals—not just look good on paper. Listen in, think critically, and make choices that actually serve you.

Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

Key takeaways;

• Grouping students by level isn’t enough. Just because students share a language level doesn’t mean they share the same goals.
• Crafting a group program that actually sells is about creating a transformational journey for a specific type of client.
• Being afraid to focus on a smaller audience is what’s keeping you stuck. The more specific your offer, the more valuable it becomes and the easier it is to sell.
• Selling groups requires a different approach than one-to-ones. If you’re struggling, you might just need to change how you think about your offers.

Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

👉 Listen now and take the first step toward building the business—and life—you really want!

Here’s what I cover in this episode:

• Taking Full Responsibility: It’s time to stop blaming yourself or external factors and take ownership of your success.
• Getting Clear on Your Unique Value: Align your offers with what you’re truly passionate about and release clients or habits that no longer serve you.
• Making Bold Moves: Stop asking for permission and start trusting your own decisions.
• Dreaming Bigger: Act in alignment with your own version of success—not someone else’s.



There is an opportunity to work with me 1:1 now for the whole of 2025 and it’s 50% off. DM me for details now!

What You’ll Learn:

1. Sales is Like a Coleslaw Salad
2. It’s not just about one ingredient (like promotion). Trust, connection, and authority are the key ingredients that make the magic. Without them, it’s just cabbage!
3. The Humanistic Approach to Sales
4. Sales is about making people feel seen, understood, and supported – not about being pushy or manipulative.
5. Ethical Sales Techniques That Feel Good
6. Strategies like creating scarcity or establishing authority can be applied ethically by being honest and transparent.
7. Commitment to Growth
8. If your sales aren’t where you want them to be, ask yourself: How committed am I to improving? It’s likely a skills gap you can close. Seeking feedback, asking for help, and staying open to growth are essential steps toward mastery.
9. Sales and Influence as Skills
10. Sales is a skill, not a personality trait. Stop saying, “I’m bad at sales,” and start building confidence through practice and integrity.

Ready to make sales feel like second nature? Whether it’s the structured Rocket Accelerator, the strategic Interstellar Mastermind or one-on-one coaching, I’m here to help you build the confidence you need to grow your business. Check out how to work with me here: https://olakowalska.com/workwithme

Key Takeaways:

Embrace Your Creative Mind

Your constant flow of ideas is a unique gift – notice when and where your creativity thrives.

Pause Before Acting

New ideas often feel exciting because of dopamine, but that doesn’t mean they’re always the best choice. Don’t rush to act on every idea. Give yourself space to evaluate whether it supports your long-term goals.

Build Stability First

Focus on one reliable offer to create financial security. This foundation allows you the freedom to be creative without your business relying entirely on moments of inspiration.

Use Creativity Wisely

Balance business-related creativity with personal creative outlets to maintain inspiration and avoid burnout.

Adapt to Life’s Cycles

Design a flexible business that works even when your creativity or energy dips.

Resource Mentioned:

• Big Magic by Elizabeth Gilbert

DM me on Instagram to share your thoughts on balancing stability and creativity in business – I’d love to hear from you!

Get a copy of my Language business handbook to find out how to build a successful business and raise the bar for the industry.

Key Points:

• Commitment Is Everything

Your business is like a relationship – it needs your full commitment. When you’re all in, that’s when the magic happens.

• One-to-One Teaching Keeps You Stuck

Charging high rates for one-to-one lessons is possible, but it’s not scalable. Build a business, not just a teaching job.

• Think Scalable Offers

Group courses and evergreen programs create reliable income streams.

• Marketing Is About Connection

Skip flashy marketing. Real growth comes from genuine relationships.

• Hard Work Pays Off

Building a business is tough, but staying underpaid and undervalued is far worse.

• Shift Your Money Mindset

Financial stability is possible, but you have to believe it first.

Get a copy of my Language business handbook to find out how to build a successful business and raise the bar for the industry.

Here’s what I cover:

1. My Messy Past

How my upbringing shaped my need to prove myself – and the work it took to stop chasing external validation.

2. The Whisper That Changed Everything

During the pandemic I quit my job, left London and started asking the big questions: What do I actually want from life and work?

3. Personal Growth = Business Growth

How working with a productivity coach helped me design my business to fit me – my ADHD brain, my energy and my life.

4. It’s Not Business Problems, It’s Personal Stuff

Most struggles in business aren’t really about the business – they’re about unresolved personal issues manifesting in your work.

This whole journey has been about taking radical responsibility – owning my energy, my choices and my happiness. 

Let me know what you think about that one and how you would like for your life to dictate business. Is that the case at the moment or is it the opposite? Just DM on Instagram and let’s talk!

Get a copy of my Language business handbook to find out how to build a successful business and raise the bar for the industry.

What You'll Find in This Episode:

• Why overthinking is a symptom of being in a fight-or-flight mode, not a fixed personality trait
• The link between perfectionism, people-pleasing, decision paralysis, and overthinking
• Practical strategies for recognising and addressing overthinking, from journaling to speaking your thoughts aloud
• How to trust your gut while letting logic naturally support your decisions

Let me know how this episode resonates with you, and don’t forget to share it with someone who might need this message!

Get a copy of my Language business handbook to find out how to build a successful business and raise the bar for the industry.

Here’s what you can expect in this episode:

• How the fear of trolls and judgment can keep you from sharing your work, and why we need to stop letting this fear control us.
• Dealing with copycats.
• A recent experience where a troll tried to disrupt one of my webinars, and how I responded calmly, set a boundary, and didn’t let them throw me off course.
• How to separate yourself from personal attacks that hit harder than others.

Get a copy of my Language business handbook to find out how to build a successful business and raise the bar for the industry.

Episode Highlights:

1. How It All Started – from teaching English in Poland to living in UK and running a successful online business. 
2. The Four Key Stages of Growth

• Beliefs to Shed: I had to let go of limiting beliefs, like thinking my background or ADHD would hold me back.
• Financial Investments: My first major leap was a £5,000 investment in a business coach, a risk that proved invaluable.
• Pricing Evolution: I began with modest pricing but gradually raised it, understanding my value and learning to confidently charge accordingly.
• Focusing on What Works: After trial and error with multiple offerings, I honed in on the Rocket Accelerator as the core of my business.

1. Personal development journey
2. The Power of Self-Awareness and learning to manage emotions was transformative

Applications to my flagship 6-month group program the Rocket Accelerator are open. Send your application if you feel called to do so or request a call to chat to me about it. Read the sales page and decide for yourself.

This episode is all about the types of questions my clients bring to our sessions—questions that you might be thinking about yourself—and how these conversations open up new paths and create real change.

1. The Practical “How-Do-I” Questions
2. Clients often start with straightforward questions like “How do I find clients?” or “What should I post?” These are essential building blocks, and we use them as a foundation to uncover deeper needs and build confidence.
3. The Mindset Battles
4. So many clients come to me feeling overwhelmed or stuck, asking, “Why can’t I get this done?” or “How do I keep going when it feels hard?” Together, we explore what's actually behind those feelings. It’s not just about finding a quick fix—it’s about breaking through old habits, setting new foundations, and reconnecting with the “why” behind their business.
5. The Prioritisation Dilemma
6. A classic question that comes up often is, “Where should I put my energy first?” With so many demands on your time, it’s easy to feel pulled in a hundred directions. In our sessions, we tackle how to prioritise in a way that drives real progress. I help my clients get clear on what truly matters so that every step they take is effective and aligned with their bigger vision.
7. Alignment and Strategy
8. As we go deeper, clients start bringing questions like, “How can I make this strategy feel like me?” This is where things get exciting. It’s not about following someone else’s blueprint—it’s about building a business that feels like it truly belongs to you. We explore how to infuse your personality, style, and values into each aspect of your business.
9. Big Aha! Moments
10. Sometimes clients come to me feeling unfulfilled in their niche or questioning the path they’re on. It’s like, “Wait, why doesn’t this feel good?” And often, these are signs it’s time for a pivot. We work through these moments together, and they can be game-changers, sparking new ideas, fresh directions, and so much more energy.
11. Growing Confidence and Self-Coaching
12. One of my favorite things is when clients start answering their own questions during our sessions! They’ll say things like, “Actually, I think I’ve figured it out…” and it’s such a win! This is the real transformation—watching them gain the confidence to make their own decisions, tackle challenges independently, and really take ownership of their journey.

The Rocket Accelerator is way more than a set of business steps. It’s a space for growth, discovery, and big conversations that change the way you approach life and business. 

Ready to take action? Good news!

Applications to my flagship 6-month group program the Rocket Accelerator are open. Send your application if you feel called to do so or request a call to chat to me about it. Read the sales page and decide for yourself.

What’s Inside this Episode:

• Passive Income Myths Busted
• Passive income sounds dreamy, but real profit from eBooks or mini-courses demands more than a "set it and forget it" approach, especially without a large audience.
• Challenges with Low-Cost Products
• Mini-courses and eBooks often need a surprising sales volume to be profitable.
• High Effort, Low Return?
• Memberships may seem easy, but they can require constant attention.They’re not group courses and often need more energy than expected
• The Key to Sustainable Income
• Group programs offer a steady, sustainable income without constant hustle. Creating a valuable, reliable offer is the way to go. 

Come and build a group language course your clients will love in my live challenge 11-13th November. Sign up here.

Here’s what’s inside this episode:

• Why Needs Analysis Actually Matters: How tapping into why each learner is here lets you create game-changing, goal-centered teaching.
• Creating Real Value: How to craft courses that aren’t just classes but are problem-solving journeys, making them so much more valuable to your learners.
• From Just a Teacher to the Guide: Why a shift from language-focused to people-focused approaches can turn your teaching into a thriving business.
• Speed It Up!: Today’s learners want results now, not “eventually.” Here’s how to give them those quick wins and get them celebrating their progress.
• Building a Language Movement: It’s time to think big! Let’s create language experiences that empower people and change lives.

Tune in to discover how you can be at the forefront of this shift, creating language learning experiences that truly resonate with what students want and need today. Don’t forget to share your thoughts with on Instagram (have you noticed I changed my handle to @ola_kowalska_coach) and let me know how you're rethinking your teaching!

Come and build a group language course your clients will love in my live challenge 11-13th November. Sign up here.

The myths I discussed:

1. People only care about reaching language levels (A2, B1, C1).
2. Offering multiple group options (times, levels) is better.
3. People need months or years to reach their language goals.
4. Groups are only appealing because they're cheaper than one-to-one lessons.
5. You can sell groups the same way you sell one-on-one lessons.

Tune in for a bonus myth and practical tips to scale your teaching business effectively and grow with high-impact group offers!

Come and build a group language course your clients will love in my live challenge 11-13th November. Sign up here. 

In episode 147 of the Get Richer, Teacher podcast, I break down these essential elements that will help you grow and succeed in your business.

Here’s a sneak peek of what I cover:

• Passion and resilience: Choosing a profitable niche isn’t enough. It’s your passion that will keep you going when things get tough. Without it, burnout becomes a real risk before you even see results.
• Radical responsibility: As a business owner, it's your responsibility to lead and sell. The success of your business depends on how well you communicate your offer, not on the perfection of your Instagram feed.
• Avoiding the bottleneck: One of the biggest challenges entrepreneurs face is becoming the bottleneck in their own business. To scale, you need to automate processes and step back from doing everything yourself. But be careful not to create passive products prematurely if you don’t have a large audience.
• Niching down: Trying to appeal to everyone can hold you back. Narrowing your focus and sharpening your message is key to scaling your business effectively.



Tune in to the episode to dive deeper into building a business that’s on the path to success.

Key points discussed:

• Procrastination – a sign of unmet physical or emotional needs.
• The importance of understanding your personal energy.
• The impact of long-term stress on your productivity.
• The role of joy and enjoyment in staying consistent with your business tasks.
• Limiting beliefs that affect both your procrastination and consistency.

Listen to the episode, let me know if you struggle with procrastination in your business, and don’t forget to join me next week as we explore business models that could transform your business!

Tune into the full episode and download my free resource for a comprehensive guide to each business stage!

What You’ll Learn in This Episode:

• Why time audits are essential for understanding where your hours are going.
• How group courses can be a game-changer for your business.
• The importance of not relying on your business for emotional fulfilment.
• How to identify tasks that truly move the needle in your business.

After you listen to the episode, I’d love to hear about the time management challenges you’re experiencing in your business!

Tune into the full episode and download my free resource for a comprehensive guide to each business stage!

Key Points Covered:

• How are the A1-A2 stages different for individuals and language school owners? 
• B1 as a stage to focus on what works best rather than constantly jumping from one idea to another 
• What should you do to move to the B2 level and achieve stability

Tune into the full episode and download my free resource for a comprehensive guide to each business stage!

Tune in to the episode and learn about:

• The effect of short-form content on language learning and competition.
• Evolving approaches in language schools toward employees.
• Examples of innovative language teaching models.
• The value of a bigger vision for your language business.

I’d love to hear your thoughts! Listen to the episode and let me know if you agree with the trends I discussed or if you see other shifts in the industry. Let’s continue the conversation—reply to this email or send me a DM on Instagram @ola.coaches.teachers.

Here’s what you’ll discover in this episode:

• Personal Growth Through Business: Why starting a business is one of the most powerful catalysts for personal growth and self-transformation.
• Taking Action Despite Fear: How making bold decisions, even when they’re scary, is essential for your business journey.
• Letting Go of the Victim Mentality: How to stop blaming external circumstances for your struggles.

Ready to make some powerful shifts? Grab your favorite drink, hit play, and let’s get started!

Want to grow your business with group language courses? Take my quiz to see if you’re ready!

In Episode 141 of the Get richer, teacher podcast, I talk about three things you need to sell language courses without being manipulative.

Listen to the episode to learn: 

• How to make sure you won’t have to persuade people to buy your course. 
• What to emphasize when talking about your offer to be more effective in selling. 
• The mindset shift that will make all the difference in promoting your course!

Want to grow your business with group language courses? Take my quiz to see if you’re rea

Tune in to the episode and: 

• Discover how having a more focused audience can help you establish yourself as an authority in your niche.
• Learn why building meaningful connections with fewer, engaged followers is often more effective than trying to reach a large crowd.
• Find out how focusing on a smaller audience can lead to more sustainable success by prioritizing value over volume.
• Understand the importance of creating a standout offer that meets your audience’s needs rather than just growing your follower count.

Want to grow your business with group language courses? Take my quiz to see if you’re re

In episode 139 of the Get Richer podcast, I talked about: 

• The realisation that nobody is going to come to save you 
• The misconception that if your clients don’t succeed, it’s your fault 
• Emotions in business 
• My personal struggles and how resilience helped me stay on track. 

Want to grow your business with group language courses? Take my quiz to see if you’re ready! 

We talked about:

• The importance of changing the perception of TEFL as a temporary, low-quality profession 
• Misleading information and inaccurate portrayals of TEFL found online 
• Martin’s book ‘More Than a Gap Year Adventure,’ in which he encourages teachers to take responsibility for their own development, offering practical advice on how to progress beyond entry-level positions and achieve personal growth.

Tune in to the episode and don’t hesitate to share your stories about how other people perceive your teaching job – just DM me on Instagram :)

Feel free to access the link above and get yourself a copy of Martin’s book!

This week we dive even deeper into the topic of feeling discouraged with your business – I’m talking about giving up on your business. 

In episode 137 of Get richer, teacher podcast I talk about:

• the normalcy of periods of doubt and the occasional desire to burn it all down
• the pressure to keep your business open if it's not working for you
• the importance of making your own decisions.

Additionally, I’ll provide you with advice on how to navigate the emotions and practicalities of quitting or transitioning to something new.

If you want to learn how to build a teaching business that aligns with your values then check out my new audio course.

In This Episode:

• Olivia shares how her civil engineering background became a unique selling point.
• You’ll learn about the benefits of setting clear timelines for courses.
• Olivia discusses the importance of being part of a supportive coaching community, such as the community

If you’re considering joining the Rocket Accelerator, I’d love to talk to you about it and to see if we’re a good fit to work together inside the program! Contact me via email or social media to schedule a chat! Hurry up, spots are limited.

Tune in to the episode to learn:

– what makes the Rocket Accelerator special

– what you can expect from the program

– who is the Rocket Accelerator not for

– why now is the best time to join the program.

We’ll explore:

• Why language teaching requires a different approach compared to other subjects
• What mindsets teachers need to unlearn to become successful entrepreneurs
• Why tailored advice and relevant examples make a big difference in business courses for language teachers, leading to better results

The Language Course Worth Gold challenge is back. Over 4 days I will teach you how to build a course that your students will be desperate to sign up to. Sign up here.

In this episode, we cover:

• Proof of Concept: Starting with one-to-one classes to better understand your target audience's needs and validate your course idea before transitioning to group courses.
• Validating Your Course Idea: Creating minimal viable offers, such as workshops or beta versions of your course, to gather feedback and refine your course and marketing.
• Nurturing Phase: Attracting potential students with specific content – nurturing them by addressing their problems, needs and aspirations.
• Launching and Selling: The importance of a well-prepared marketing campaign and launch plan to ensure the success of your course. 

Ready to finally scale your business with a group program? You’ll be happy to find out that my Language Course Worth Gold challenge is back! It;s completely free to attend and starts on the 1st July! Sign up here.

Here’s what I’m chatting about in this episode:

• The limitations of traditional language courses and why they fail modern learners.
• Rethinking the goals of language learning beyond just fluency.
• The importance of embracing individual learner needs and motivations.
• The negative impact of irrelevant course content on learner engagement.
• A call for a human-centered, personalized approach to language education.

Tune in for a thought-provoking chat that could change how you think about teaching and learning languages.

If you’re interested in hearing more about effective, profitable group language classes of the future and learning how to sell them, then you can;t miss my talk at the free Teacher Talk Sales Summit on 13-14th June! Get your free ticket here.

Tune in to the episode and learn: – The benefits of running group classes – What the traditional approach to selling group courses looks like – How I tailored the course to address specific challenges and needs of my target audience when I ran a language school – How people make buying decisions and how you can use this knowledge to attract the right people to your offer.

Excited about the idea of running and selling group language courses in your business? You’ll love my presentation about it in my free upcoming summit Teachers Talk Sales! Sign up completely FREE here: https://teacherstalksales.com 

You’ll hear sbout:

• The challenges of juggling multiple teaching jobs and a hectic schedule.
• What frustrated Elisabetta when she started promoting her services online
• Her strategy for attracting clients from Facebook groups
• The power of resilience

If you’re inspired by Elisabetta’s story then you’ll like to find out that the program she took part in, the Rocket Accelerator is opening its doors again soon. Check it out here: https://olakowalska.com/rocketaccelerator 

How does your perfect work week look?

How many classes do you teach? How much time do you spend on content creation, class preparation, and administrative tasks? Is it about waking up at 5 AM and exercising? Spending 30 minutes daily on reading, as recommended by business gurus? Working 6 hours a day with free afternoons? Or perhaps having a stable income of xxx $ every week?

In episode 128 of Get richer, teacher podcast, I’ll:

• Show you an example of a typical week in the life of a successful language teacher or coach
• Share my thoughts on what having a sustainable and enjoyable teaching business really means
• Provide insights on how YOU can make it happen.

What are you most driven by? What’s your motivation to grow your business? Remember that all of this can be reality and I can definitely help you achieve it. Over the next few weeks I will be running an amazing online event that could change the trajectory of your business. Followed by the launch of my signature course ‘The Rocket Accelerator’ Stay tuned for all of it!

In reality scaling by selling digital products is not that simple. 

In episode 127 of Get richer, teacher podcast I decided to tackle the burning question: Is creating digital products and passive income really the right move for you when you want to scale beyond one-to-one teaching?

In this episode, we'll explore:

• Whether diving into the world of digital products is the right step for scaling your teaching business.
• The realities of selling digital products and why it may not be as simple as it appears.
• How group programs provide a sustainable and profitable alternative to one-to-one teaching and digital products.
• The benefits of group programs for both teachers and students and why I see them as the natural progression from one-to-one teaching

If you’re ready to scale your business the sustainable way, I can help! My 6-month group coaching program will be launching again soon. If you’re thinking of monetising a large audience, however, DM me to ask about 1:1 work!

But I know you might have some questions. What does it take to run a group program? How can you turn it into a thriving business? Well, I've got you covered!

In episode 126 of the Get Richer, Teacher podcast, I break down the essential skills and knowledge you need to successfully create and sell group programs. Listen to the episode and learn more about:

• Understanding your target audience
• Creating a marketing strategy that takes your audience on a journey from low awareness to being ready to buy
• How long it takes to prepare for the launch of a group program and why you shouldn't rush it
• How I planned my podcast content to nurture my audience before I launch my group program

Have you tried selling group offers yet? How did it go? If you want to build a sustainable business around your group language course, you’ll love the Rocket Accelerator program. Check it out on my website to see when it’ll open again next!

• What are the main obstacles language teachers face in marketing?
• How can a negative attitude toward marketing slow down your business growth?
• Why does the sentence 'If you’re not consistent, you're not good enough' make me sick?
• How can you actually start posting more consistently?
• Why does blindly replicating guru strategies not work?



And if you’re ready to up your marketing game and became a booked out teacher, make sure you don’t miss my new FREE webinar on the 9th May. Sign up here.

In this episode, we'll cover:

• What exactly is a niche?
• Common mistakes teachers make that affect their sales
• Who might not need to niche down
• Whether targeting wealthy clients is necessary for financial success.

Ready to get a steady stream of students in 6 weeks? Rocket Fuel will help you get that! Make sure you sign up for the waitlist of the new edition of the course starting in May!

It’s the only marketing bootcamp-style course that will help you finally get clarity and take tons of action daily (that you’ll be rewarded for!) so you can enjoy a flurry of amazing students to work with!

Sign up here.

In episode 120 of the Get Richer Teacher podcast, we delve into:

• The sense of isolation experienced by teachers, especially those engaged in freelance online work.
• The necessity for providing safe spaces where teachers can openly discuss their experiences and confront challenges.
• Three essential factors for successfully building and maintaining a thriving community.

Be sure to tune in to the episode, and if you're looking to connect with fellow ELT professionals, don't hesitate to join Teresa's community on Facebook.

Looking for a community to join? Check out Teresa’s TEFL Development Hub on Facebook or join the ‘Get richer teacher’ community here.

Michał shares:

– his background as a Polish American and his experience of moving to Poland

– his struggles with teaching kids

– how pandemic led him to discover the potential of online education and sparked his transformation as an English language coach

– how he realised he could choose his ideal students and focus on solving their specific language learning issues

– how he started offering packages and saw a significant increase in stability and income.

Here's my take on these elements:

– Profitability is about earning enough to cover expenses, provide financial security and enhance your overall quality of life.

– Sustainability involves crafting a business model that seamlessly integrates with your lifestyle, allowing you to balance work with personal commitments such as family, hobbies and other responsibilities.

– Enjoyment is subjective, but for many of my clients, it involves maintaining a meaningful connection with their students. Most of them are not willing to completely abandon teaching.

Listen to the episode to learn about the costs and benefits associated with four popular business models: one-to-one teaching, selling digital products, memberships and group programs and which of them is my favourite!

In the newest episode of Get richer, teacher podcast I talk about some false beliefs that keep many language teachers stuck.

Hit the play button above to learn more about how:

• trading time for money
• putting too much focus on educating your audience
• projecting your fears onto others
• a popular phrase „charge your worth"
• and gatekeeping brilliance

may be holding you back.

In episode 115 of Get richer, teacher podcast I’ll walk you through 4 elements that are crucial for building an extraordinary group language course to make sure it’ll be effective for your students and profitable for you:

• the importance of having a specific target audience in mind while creating your group program
• relevant, urgent and measurable outcome of the course
• structuring the course in a way that helps your students make progress
• the appeal of time-bound language courses.

If you want to learn and build an effective and profitable language group program, make sure that you join my upcoming FREE challenge 'Language course worth gold'!

You can transition from one-on-one to group classes (I talked about this process in episode 113 of my podcast) but that’s only one way in which you can scale your business work less and earn more.

A scaled business is the business that works for you and makes money even if you’re not involved in every process. But how can you get to that place?

In the newest episode of Get richer, teacher! podcast I talk about three areas that you need to work on to prepare yourself for scaling a business: time, work and business model.

Listen to the episode and learn:

– why you need to spend more time on marketing

– what you need to give yourself permission to do

– why delegating and automation should be a priority when you want to scale

– how I juggle running my business and being a mom.

First of all, I’m not a fan of creating offers and marketing them based on language proficiency levels. I believe learning languages is not about jumping from one level to another. It’s much more effective to create group programs for clients with similar challenges and needs.

Before you start to create and market your group program you need to do the foundational work – know your audience, then create a minimum viable product and use information from your students to run an effective marketing campaign launch the best possible course.

That’s this week’s episode of Get richer, teacher! podcast I talk all about creating and launching group programs.

Hit the play button above to learn:

• what is the best time to move from 1:1s to group programs
• what are the exact steps you need to take and how long can it take (I use my favourite metaphor - the rocket)
• how I can help you with the process.

Whether you have a brick and mortar school or an online one, there are costs involved. The biggest expense is teachers’ salaries, and rightfully so. They are responsible for your students’s success and satisfaction and I believe you shouldn’t cut corners when it comes to their salaries.

If you can’t afford new equipment, software or even your salary, some things must change.

In episode 112 of Get richer, teacher podcast I talk about:

– the biggest expenses in language schools

– pricing strategy and how can you justify charging more than your competition

– stepping away from teaching to avoid burnout and effectively run the business

– being responsible for your employees future.

Running a language school is not a piece of cake but the right mindset and a little bit of strategic planning, you can pave the way for success and profit.

***

How we can work together:

• You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off https://olakowalska.com/rockettakeoff/
• Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator https://olakowalska.com/rocketacceleratorlist/

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog https://olakowalska.com/blog/
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business https://www.instagram.com/ola_coaches_teachers/

***

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

In this episode of Get richer, teacher podcast I talk about

– spreading too thin with your marketing

– competing on price

– your role as a language school owner

– relying on referrals

– the best time to promote your business.

I’ll give you some tips on how to effectively promote your language school online so that you have a consistent flow of new clients and earn good money.

***

How we can work together:

• You can get my 3-week self-paced foundational curse for teachers who want to grow their language teaching businesses, the Rocket Take Off https://olakowalska.com/rockettakeoff/
• Or if you're further along in your journey and want to scale beyond 1:1s, sell groups and other products while teaching the language on your own terms, then consider the Rocket Accelerator https://olakowalska.com/rocketacceleratorlist/

How we can work together for free:

• you can listen to this podcasts weekly, on Mondays on Youtube or wherever you get your podcasts
• you can read my blog https://olakowalska.com/blog/
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business https://www.instagram.com/ola_coaches_teachers/

***

Hey, I'm Ola!

For the last 2 years I have been helping language teachers like you build online brands, connect with their perfect students and make more money. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 400 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives (without burnout or selling their souls).

Leader – that not only puts out fires, create timetables and pay the bills. The visionary and makes space for creativity and growth

People – unfortunately the teachers that actually help the students achieve their goals are often treated like contractors with little to none benefits. I feel it is possible to create a good work environment where teachers are respected and develop their skills.

Community & impact – a good language school can help people on a larger scale by creating better programs, better customer experience and better workspace.

Hit a play button above to listen to this week’s episode and make your language school stand out!

It’s not only about personality alignment (but yes, you want to work with people who you like). Think about the common struggles and goals that people in your target audience have. Who you enjoy working with and what characteristics they have?Consider their demographics, language level, and even how much they earn. Remember that an ideal student is an existing person who needs your help.

Your marketing and offers should speak directly to your ideal student. Addressing their unique needs and challenges will make your marketing more effective and your offers more relevant.

Tune into the episode to learn more and find out who your ideal client is!

Now, when it comes to setting goals for your business, I believe in focusing on the journey rather than a super specific destination. Instead, break your goals into smaller, more manageable milestones that you can achieve in around three months. These short-term goals will keep you motivated and help you track your progress effectively.

You also need a fully-functioning car, a map and FUEL.

To find out what these are in your own marketing journey, listen to this week's episode!

And if you're interested in making me the co-pilot in your journey, definitely check out the Rocket Fuel here: https://olakowalska.com/rocketfuel

But it's actually quite simple. It's not posting more or having a massive audience that cuts it.

To get started, I recommend conducting an audit of your past marketing efforts. What has worked for you in the past? Have you offered special deals, asked your current clients for referrals, or received recommendations through word of mouth? These insights will help you identify what strategies have brought in clients and guide your future marketing efforts.

Next, let's talk about attraction. Organic posting on social media may not be as effective as you think. In fact, less than 2% of my audience growth came from organic posting. So, it's time to explore other avenues.

Once you've attracted people to your world, it's essential to nurture them. Engage with your audience through regular posting, live sessions, newsletters, and authentic content that showcases your true values.

Finally, we come to conversion—the stage where you help your engaged audience decide to work with you. Don't shy away from making offers.

Tune into this episode to learn more about what actually moves the needle in marketing your business!

And if you're ready to have all your marketing for 2024 figured out, join me in my upcoming live workshop on 16/12 at 10am. It's only £12 and the profit will go to charity anyway. Sign up here: https://olakowalska.com/marketing

Instead of asking what's the best platform overall, let's focus on what's best for YOU. Where can you be consistent and truly enjoy showing up? It's all about finding the path of least resistance.

It's not about following the crowd or chasing trends. It's about finding a platform that aligns with your personality and connects with your target audience.

Listen to this episode where I dive deeper into how to actually approach choosing the right platform for your teaching business.

And if you're ready to have all your marketing for 2024 figured out, join me in my upcoming live workshop on 16/12 at 10am. It's only £12 and the profit will go to charity anyway. Sign up here: https://olakowalska.com/marketing

• Podcasting as a powerful tool for building connections with the audience and establishing trust
• Ola talks about how The Get Richer Teacher podcast challenges the current state of the language education market
• Laura Wilkes shares her journey with podcasting and provides tips on getting started
• Tips include finding a suitable recording environment, using accessible equipment, and focusing on content that serves the ideal listener

• Julia, an English teacher specializing in Cambridge exam preparation, who's passionate about providing a positive and enjoyable learning experience for her students
• Julia emphasizes the importance of authenticity and listening to her audience and talks about experimenting with different teaching and marketing approaches to find what works best for her business
• Julia has achieved significant success in her business, including opening multiple exam groups, being fully booked, and having a waitlist
• She is focused on building passive income through selling teaching materials and resources
• Julia plans to start a podcast to help change the perception of Cambridge exams and promote their value in language education

• Catherine Angus, an English language teacher, shares her journey of creating a podcast and pronunciation course for teachers
• The podcast, Hear You Go, focuses on the messy and unpredictable aspects of spoken English
• Catherine noticed a gap in the market for authentic and engaging listening materials and decided to fill that gap with her podcast
• The podcast has become an integral part of Catherine's business, complementing her one-on-one coaching and pronunciation course
• Catherine emphasizes the importance of clarity in her business and how it has helped her feel more competent and capable of helping teachers achieve their goals
• She takes a positive and authentic approach to social media, focusing on community building and supporting others

Follow Catherine on Instagram, especially if you're an English teacher and need help with your own pronunciation!

• The dangers of charging too little for language lessons
• Pricing based on value and commitment, not just time spent teaching
• Risks of charging too little: resentment, lack of progress, high maintenance clients, financial struggles
• Encouragement to raise prices and attract committed students

• The current state of the language education market
• Exploration of the question of one-to-one teaching versus group teaching
• Benefits and considerations of one-to-one teaching
• Benefits and considerations of group teaching
• Financial advantages of group teaching
• Importance of finding a balance between one-to-one and group teaching
• Thinking strategically about incorporating group teaching into the business

• Acknowledgment of challenges in the language education market
• Encouragement for teachers to build their own businesses and make a positive impact
• Celebration of episode 100 and gratitude for the podcast community
• Discussion on the topic of promising results in language teaching
• Shift from promises to possible outcomes and empowering students to take responsibility

- The appeal of conversation classes and book clubs for language teachers

- Potential benefits: authentic learning experiences, improved language skills

- Caution against the practicality and sustainability of such offerings

- Emphasis on strategic thinking and building a solid business foundation first

- Focus on establishing a steady flow of one-on-one clients and higher-paying group programs

- Consider conversation classes or book clubs as passion projects once the business is sustainable

Ready to run your own profitable group language class? Join my free event starting 23rd October 2023. Sign up here!

• Importance of creating targeted group courses in the language education market
• Need to understand the target audience and their specific needs
• Designing a curriculum that addresses those needs and provides tangible outcomes
• Emphasizing the benefits of group classes and networking opportunities
• Effective marketing and clear communication of the value of the course

Ready to run your own profitable group language class? Join my free event starting 23rd October 2023. Sign up here!

• Language education market challenges: low pay for teachers, native speakerism, and outdated teaching formats
• Ola's mission to empower language teachers to build profitable and enjoyable businesses
• Introduction of guest Gina, an ELT marketing consultant, sharing her journey and expertise
• Discussion on the misconceptions around native speaker teachers and the importance of qualifications and results in marketing language courses
• Emphasis on the need for a strategic approach to social media marketing and the role of mindset in building a successful language education business

• establishing strong foundations, including target audience, messaging, and one-to-one offers
• the important yet frustrating stage of getting those foundations right
• Introduction to the Rocket Takeoff program to support struggling freelancers in their business journey
• 
  
• The program I talk about, The Rocket Take off, is designed explicitly for freelance teachers at the earlier stages of their business journey. In just 3 weeks, we cover everything you need to set those foundations up for good and so you can have a steady stream of high-paying students in no time. I bet that if you put in the work, you could find your first well-paying student before the course ends! Join us now!

• my journey from working in a language school to starting my own online language school
• Adapting to online teaching during the pandemic and helping others transition
• Feeling the need for change and embracing a new identity as a language school owner
• Importance of messy action, trust, and building a strong community
• Invitation for language school owners to seek support and guidance

***

Timestamped overview:

[00:00] In this podcast episode, the host discusses the importance of giving and receiving feedback and apologizes in advance if they come across as too blunt.

[01:08] The first mistake freelance teachers make is undercharging for their services and not recognizing the value they bring beyond just language expertise.

[03:08] Neglecting marketing efforts and being passive about finding students is another common mistake made by teachers.

[05:32] Diversifying income is crucial for freelance teachers to move beyond survival mode and explore passive income streams.

[07:20] Teachers often struggle with time management and need to prioritize their needs and find students who can accommodate their preferred teaching schedule.

[09:59] Teachers should not underestimate the time required for business activities and need to make time for marketing and other business-related tasks.

[11:20] Setting boundaries with students and clients is essential for sustainable teaching and business practices.

[13:16] Teachers often overlook their own well-being and sacrifice themselves for others, but it is important to prioritize self-care and set a good example.

[15:46] The host encourages teachers to reflect on these mistakes, make small changes, and start the process of improving their teaching and business practices.

Make sure that you have a look at my £9 pricing course here to get help in that too!

***

Timestamped overview:

[0:00] In this podcast episode, the host addresses the common concern among teachers about charging too much and discusses the importance of pricing strategy.

[1:25] The host explains that pricing is not a random decision but should be based on positioning yourself in the market and attracting your target audience.

[3:30] The host emphasises the importance of specialisation and how it allows you to charge more for your services.

[5:45] The host shares her own experience as a business coach for teachers and how specialising in helping teachers has allowed her to set her own prices.

[8:00] The host advises teachers to know their audience well and spend time listening and experimenting with pricing.

[9:45] The host encourages teachers to communicate the value and benefits of their services effectively to justify their prices.

[12:00] The host explains that pricing should be based on the stage of the customer's journey and the perceived value of the product or service.

[13:45] The host addresses common objections to higher prices and suggests positioning yourself as an expert solution to minimise price negotiations.

[15:30] The host summarizes the key points and assigns a homework task to evaluate pricing and target audience.

[16:30] The host concludes the episode, encourages sharing and subscribing, and thanks the audience for listening.

The book mentioned in the episode is called Influence by Robert Cialdini.

***

Timestamped overview:

[0:00] In this episode, the focus is on not being pushy or salesy when selling teaching services and courses.

[0:34] Many big brands have poor marketing and sales techniques that are outdated and ineffective.

[1:16] The book Influence by a researcher describes emotional triggers in purchasing decisions, but marketers have used this information for their benefit.

[2:15] Understand your audience's concerns and struggles, which go beyond just language-related issues.

[3:30] Building authentic connections with your audience helps you understand their struggles and concerns.

[4:30] Avoid teaching via content and focus on creating educational content that solves people's problems related to language.

[6:00] Teachers often nurture relationships with other teachers, but need to focus on understanding their target audience.

[7:00] Understand who you're trying to help and what their problems are to create the right offer for them.

[8:30] Selling becomes easier when the marketing and messaging are aligned with your audience's needs.

[10:00] Nurture relationships with your audience by offering free content with an end goal of profitability.

[11:30] Creating a profitable business allows for more freedom to experiment and enjoy teaching.

[12:30] Selling should not be about pushing or manipulating people, but about helping and understanding your audience.

• Avoiding burnout and maintaining work-life balance.
• Setting boundaries with oneself and others.
• Understanding the link between burnout and hormones.
• Developing a personalized self-care routine.
• Shifting mindset to see rest as preparation for work.
• Finding ways to plan and organize work effectively.

***

Timestamped overview:

[00:02:01] Tips for avoiding burnout and improving productivity.

[00:06:16] Burnout and hormones linked to menstrual cycle.

[00:09:53] Setting boundaries is challenging but necessary.

[00:12:16] Unsustainable self-care, need a new approach.

[00:15:49] Self care: path of least resistance. Mindset shift: rest prepares for work. Anxiety of going to work on Monday.

[00:17:36] Flexibility in planning can lead to success.

• While language skills are crucial, they shouldn't be the sole determinant of success. Showcase your broader understanding of what it takes to become a fluent speaker - don't build your brand solely on your language expertise
• Embracing authenticity: Standing out from the crowd by showing up online as your genuine self. Let your personality shine through and infuse it into every aspect of your brand, from visual elements like colours to the choice of fonts. Authenticity attracts an engaged audience.
• Considering your target audience: Building an effective brand requires a good relationship with your customers. Identify your target audience and develop a deep understanding of their needs and desires. Create content that entertains, engages, and aligns with your values.

If you're at the beginning of your teacher bran building journey you may find my new free audio training called 'Teacher starter kit' may be of interest. It's a 5-day step-by-step process to help you build a profitable, sustainable and enjoyable teaching business from scratch. You can get access to it here.

***

Timestamped overview:

[00:03:36] Start by analyzing yourself, find your passion. The Big Leap is a helpful book. Brands should be unique and reflect you. Consider using a SWOT analysis.

[00:05:26] Consider writing, leverage opportunities, minimise weaknesses.

[00:07:49] Colours and fonts represent me perfectly. Branding and customer relationships are crucial. Target audience matters.

[00:13:33] Teacher's focus on language limits success.

[00:14:50] Building a brand means more than language. Becoming an influencer attracts brands and money.

• reflecting on the last 6 months
• planning what's next
• committing to take action

The episode comes with a handy workbook called 'Your business check-in' that can be used in  the summer, at the end of the year or any other transition period. Download it for free here!

If you want to understand your tendencies even better try (just for fun!) these two quizzes might help:

• Money Archetype quiz by Denise Duffield Thomas.
• Self sabotages quiz

The doors to my signature course, 🚀The Rocket (in its new edition called Rocket Accelerator and all focused on diversifying your income) are open until the end of 4/07. Sign up here!

***

Timestamped overview:

[00:03:09] Teaching experience & variety important in job interviews but not in  business, sales require relevant arguments.

[00:05:27] Helping others requires getting to know them, focusing attention. Like one-on-one language study for quicker results. Group settings divide attention, marketing and sales too. Narrow focus benefits specific groups, not exclusion of others.

[00:08:16] Fear of not being good enough or unique enough in business; fear of imposter syndrome and rejection. Realize it's just your brain.

[00:11:25] Invest in Rocket course/tools, take risks, fear of failure in online business. Lack of sales ≠ judgment/feedback on worth.

[00:15:57] Fear of potential failure, hesitation to target specific audience, concern over others' perception, self-doubt, fear of wasted effort. Take action despite fear and discomfort. No alternative solution provided.

[00:17:30] Your brain wants you to stay safe, but you must do the opposite to grow. Negative thoughts are a survival mechanism, not always accurate. You can figure it out, though some situations are clearly dangerous.

[00:21:05] This text describes a money personality quiz by Denise Duffield Thomas that reveals your attitude towards money.

[00:24:49] Choose what serves you, not just what keeps you safe. Safety doesn't guarantee happiness, growth, or prosperity. Food for thought. See you on the Rocket or in the next episode. Good luck!

2. Building financial freedom requires taking action and being proactive. Don't wait for opportunities to come to you, but try out different income streams, products, and marketing strategies until you find what works for your situation.

3. Sustainability is key. It's tempting to aim for short-term financial gains, but in the long run, having a stable, predictable income is much more valuable. Focus on creating a business that will last, not just one that makes a quick buck.

4. Saying "it is what it is" can be dangerous. While acceptance is important, you don't want to feel stuck or hopeless. Recognize when change is possible and desirable, and then take action to make it happen.

5. Freedom is a multifaceted concept. It's not just about having a lot of money, but about having control over your time, energy, and relationships. Prioritise doing work that you love, treating yourself with kindness, and cultivating a support system that will help you achieve your goals.

Passive income can be a great way to contribute to your vision of financial freedom. If you want to learn how to leverage passive income in your teaching business you can't miss my free event 26-27/06/2023 'Mission: Passive Income'. Sign up here!

1. seeing your work through the prism of educational value

2. focusing on the language rather than people's problems and needs

3. focusing on the ‘what’ rather than ‘for who’

4. being passive in your marketing

5. taking responsibility for people’s results

6. letting mindset gremlins win

***

Interested in adding passive income to your business? You can't miss my free event 26-27/06/2023 'Mission: Passive Income'. Sign up here!

***

Timestamped overview:

[00:01:00] Summer is a good time to develop a business with passive income.

[00:06:19] Focus on building an audience beyond just educational content, mindset shift needed to see value beyond teaching. Need to separate teaching and business identity.

[00:11:05] Social media success doesn't guarantee goals; unless it's for sponsorship or influence. Sustainable income and generating leads are more important. Content made to appeal to the masses can be too generic; don't focus too much on language.

[00:15:44] Be specific about the people you serve. English teaching requires micro or nano specificity. Other languages easier to stand out.

[00:17:11] Narrow marketing is effective, generic marketing doesn't work. Relevant messaging is key.

[00:20:37] A website/profile alone won't generate interest; be clear on target audience, listen to them and be proactive in marketing

[00:25:56] Bro marketing promises unrealistic results disregarding individual differences and taking responsibility for others' results is toxic and undermines independence.

[00:29:08] Passive income allows success and helping people at a larger scale. Don't let fears hold you back. Teachers can overcome limiting beliefs.

As with every journey, the beginnings are usually quite exciting (that's when you start freelancing), but it might be hard to progress from the freelancing world's plains and step into the more hilly area with digital, passive offers. Not to worry, though. I'm going to tell you precisely what you need to do to reach your destination.

***

One of the steps in your journey might be running an MVP (listen to see what that is) in form of a workshop. If that idea sounds fun, you can join us in my Workshop workshop training to learn how to set one up! Join us here!

• What we know as teachers is worth so much more than what social media rates it for.
• How to take back control of your social media use.
• Tips on how to stop worrying about social media content.
• Where is it more likely to find your ideal people?
• Why you need to create a freebie.
• Repurposing your content

You've been officially invited to join "Email fluent' - the first and only live 5-week email marketing course that gives language teachers the knowledge, tools and confidence to start, send and sell through their very own email newsletter. Join us before 19/05!

• starting with stories
• building my personal brand
• building an email list
• letting people know about my offers

📩 RACE TO 100 CHALLENGE!📩 You may also have heard me speak about the challenge happening on the 8th May. It's completely free and will teach you how to set up your email marketing system and get your first 100 subscribers! You cannot miss it. Myself and Lauren can't wait to meet you there! Sign up now using this link! 

• Why email marketing is the answer to social media.
• It makes a huge difference when people give you permission to contact them.
• When people see your social media presence for the first time, the next step should be signing up to your list.
• How to get more people to sign up to your email list.
• Organise a free discussion/live event.
• Freebies are things that you create that help your people solve a problem.
• Why you need to sign up for the 'RACE TO 100' challenge
• The fear of not knowing what to write.

📩 RACE TO 100 CHALLENGE!📩 You may also have heard me speak about the challenge happening on the 8th May. It's completely free and will teach you how to set up your email marketing system and get your first 100 subscrib

• Why you need to know what your marketing goals are before you even start posting on social media.
• What’s the remedy for your struggles? You need to know why you are there.
• What is the point of what you do on social media?
• How to use social media to get people to sign up for your newsletter.
• What is hope marketing
• Your offer vs your social media struggles
• What it is and why you should join the RACE TO 100 challenge!

📩 RACE TO 100 CHALLENGE!📩 You may also have heard me speak about the challenge happening on the 8th May. It's completely free and will teach you how to set up your email marketing system and get your first 100 subscribers! You cannot miss it. Myself and Lauren can't wait to meet you there! Sign up now using this link! 

• Why you have to get the signal from many to make a change.
• What Paulina has been doing since she started her Instagram profile.
• Paulina’s biggest mistake.
• Paulina’s advice for people who have negative experiences with digital courses.
• How Paulina felt launching her course.
• The importance of trial and error in business.

And if you're not following Paulina, go do it now here!

📩 RACE TO 100 CHALLENGE!📩 You may also have heard me speak about the challenge happening on the 8th May. It's completely free and will teach you how to set up your email marketing system and get your first 100 subscribers! You cannot miss it. Myself and Lauren can't wait to meet you there! Sign up now using this link! 

• Why it’s important to have an email list.
• The power and impact of your opinions and why your thoughts matter
• 9 idea prompts for your next newsletter

• Can I not show my face on social media and still have a successful business?
• Why you need to be critical of advice coming from social media gurus
• Why you need to find your own way to get visibility
• What's the purpose of your being present on social media

• Why you need to reconsider what you understand and what you mean by consistency.
• Why your follower numbers don’t matter, and why you need to change how you think about it
• What would it look like if you were super open about your offer?
• What’s the next step after a potential follower follows you?
• Why you mays till be struggling to come up with content ideas and how to change that!

• How consultations are a fantastic chance to build trust with strangers.
• People want to have a chat with you -.
• Teachers are such good connectors that it only takes a conversation for someone to jump on board.
• How to set the tone for a successful meeting.
• Make them feel like they’re in good hands.

• Why you need to make money first in your business.
• How to increase your teaching income - a few ideas.
• Think about your current situation. Have you still got students that you accept?
• What is the minimum time commitment you need to package your lessons in?
• Why not think of it as a yearly investment?
• Why so many teachers are reluctant to run group classes?

• Why and how do you approach finding clients?
• How do you know if you’re having to deal with a bad client?
• Why we feel more resentful when someone cancels a lesson than grateful?
• How to break up with a student?
• It’s not your responsibility to find a replacement, but you can.
• It’s about boundaries. You are responsible for setting them.
• It’s also fine to say “no”.

• Are you an independent freelance teacher or are you a tutor?
• How many times have you heard that an adult client comes to a one-to-one teacher and is surprised that they even offer group lessons to adults?
• Are you happy with the income you’re making?
• What if a learner would thrive in a group setting?
• Language is such a social experience that being only exposed to one model of the language may be limiting.
• Why do we never talk about the benefits of language classes?
• How do you market your offer?

And if you're ready to scale up, my upcoming live workshop on the 25/02 will be perfect for you. Check it out here (https://olakowalska.com/groups)!

If you consider joining now or in the future - give it a listen!

Lauren is an experienced copywriter who work with and educates teachers about effective copy techniques for their businesses. 

We tackled some really cool themes in our chat:

• what is copywriting and how it improves business
• what positive and negative trends Lauren has noticed in terms of copy in the language industry
• what to do if you don't know how to start writing a newsletter (or any content!)
• can anyone become a copywriter!

If you're interested in Lauren's offers you can also have a look at her website: www.copythat-copywriting.co.uk!

I also mentioned that copywriting is definitely a skill needed if you're thinking seriously about your business. And if you want to find out about other skills and steps that you need to take in order to run a business where you are in control of your work and finances then join me in my free Masterclass on 26/01 called. Sign ups: https://olakowalska.com/hamster/

• why should we invest our money?
• why don't people invest their money more?
• what mindset blocks do educators have that make it difficult to make effective financial decisions.

Since this podcast is called 'Get richer' teacher' and Nicola is a great advocate of a saying 'Rich people don’t work for money, their money works for them.'  we really had lots to talk about. The goal for both of us is the same - helping people get richer. Let's look at it from a different perspective today, then, shall we?

Listen to this fascinating chat to learn more about investing, stock market , money mindset and more money-related stuff that doesn't have to feel scary or overwhelming at all.

If you want to find out more about Nicola, follow her on LinkedIn and check out her website: https://chilledinvestor.com/ to find out more about what she offers!

1. Your vision
2. Your success equation
3. Who you help
4. How you help
5. Money
6. Marketing
7. Systems

Listen and let me know where you are on your journey!

• the society’s historical assumptions
• the students wrong expectations/assumptions
• the ideas of how languages are learned
• the idea that what students want is what they need
• the idea of having a talent for languages
• our role in all of that

Have a listen and let me know if you agree!

1. email marketing
2. copywriting
3. a webiste
4. a product mix
5. sales skills

should be your priorities now!

• problems with only relying on social media to promote your teaching business
• reasons why email marketing is SO effective
• why teachers hesitate to start a newsletter
• how to start using email marketing and grow your list

Enjoy!

1. Number of followers on social media
2. Social media content over other ways of connecting with their audience
3. What they need to improve about themselves
4. The busy work that doesn't move the needle
5. Thinking of perfect solutions
6. Things that work for others...

And a few more! Give it a listen to check whether if you're focusing on the right things!

• 'The big leap' by G. Hendricks
• 'Chill and prosper' by D. Duffield-Thomas
• 'Superfans' by P. Flynn
• 'The high five habit' by M. Robbins
• 'Becoming' by M. Obama
• 'We should all be millionnaires' by R. Rodgers
• 'Why has nobody told me that before' by dr J. Smith
• 'The compund effect' by D. Hardy
• 'Outliers' and 'Talking to strangers' by M. Gladwell
• 'The one thing' by G. Keller and J. Papasan
• 'Atomic habits' by J. Clear
• '101 essays that will change the way you think' by B. West

Get inspired by listening to me talk about reasons why those books were so important to me and get reading!

Well, I used to think that too. And most of my clients did. 

So today I wanted to show you that you not only can, but SHOULD limit your ‘contact hours’. That you can work less with students and that there are other things that are as important and that you don’t have to spend all your time either teaching or lesson planning. 

Curious how? Listen to this week's episode!

I’m going to let you ponder on these questions and offer a reframe in case you’ve ever been stressed about charging, pricing and generally selling your lessons.

• Please remember that people don’t make decisions about whether they want to study with you based solely on PRICE
• Remember that you’re not charging for lessons, you’re charging for RESULTS that people get thanks to working with you
• And please know (and start believe in it for real) that the exchange of a great service for money is natural and IT IS NOT greedy to ask for more when you see proof that people are getting better results
• When you invest money in your development as a teacher or a business owner the value of your services is higher! 
  
  Listen to this week's podcast to get some useful insights on this highly-triggering topic for teachers!

1. How much time do you spend on teaching and how much on admin in your usual week?
2. How much do you hate Mondays or how desperate are you for the weekend in your usual week?
3. How many things do you do manually (invoicing/scheduling lessons/content posting etc)?
4. How many times a week do you sit down to plan lessons and how many bespoke lesson plans do you create?

Basically, all I want to know is DO YOU HAVE ANY AUTOMATED SYSTEMS in your business, or do you just go with the flow?

Your business should be EASY, AUTOMATED and bring you money and satisfaction. I'm not saying that setting up those systems won't require work but it's definitely worth it!

Let me help you by pointing you to the direction of the systems in your business that you need in my newest podcast episode.

I'm using my own example and the examples of my clients and teachers I worked with to prove that being yourself is the best way of marketing yourself and your services, will make things much easier in the long run and how you can achieve it.

So, tell me, are you still afraid to show up as YOU, teacher?

I think that step one actually realises that it's OK not to work hard. It's not making us more worthy, deserving, or noble. So let's make it easier for ourselves, shall we?

I share my 6 tips on how teachers can work smarter and share insights into my personal day-to-day work routines.

Many factors come within a launch - the prep, the testing, the offer creation, the strategy, and the planning... It's quite easy to get lost. But I've got your back!

If you've never launched before or are getting familiar with the idea - make sure you listen to this episode to feel less overwhelmed by it and understand some basics of launching.

And then let me know what you've launched or are planning to launch in your teaching business.

And I so badly wanted to share it with you. This list of 10 reasons why you may want to have a teaching business is based on what YOU said, and I expanded on it, and it turned into a fantastic daydreaming session (not that it can't be true!)

Let me know which of the reasons is YOUR reason!

I'm saying this to raise awareness, motivate, empower and kick your bum!

I've recorded this episode full of conflicting emotions - anger, enthusiasm, annoyance, and hope. So if you want to know what, in my opinion, are the 5 things that we all know about but don't talk about enough in the English Teaching world, listen to this episode.

Be prepared for a rant about native-speakerism, the worth of the industry on the global market, not seeing the bigger picture, and quick fixes that we constantly expect and give out.

And I've found a real shining star in this matter - Csabi Berger. Originally from Hungary, a language learner (fluent in 5 languages) himself, he shows his students every day what commitment, the right mindset, discipline, and attitude to learning can do.

This was one of the most aligned chats I've ever had with a guest because we definitely see eye to eye on many topics in regard to learning, teaching, and business too!

So I wanted to share with you the lessons, the good and the bad things I learned that will definitely dictate all my actions in 2022. Because I know 2022 has the potential to be even better!

We had a fascinating conversation about why and how people struggle with creativity and how it changes throughout our lives.  Simone is super passionate about creativity in general, and she offered some great advice on how to learn to be more creative. Some of her tips were not obvious at all! We obviously touched on creativity in teaching and how she helps teachers be more creative for their own and their students benefit.

Of course, it can! Stories come naturally, stories aren't forced, and stories are life. Stories allow us to be more relatable, authentic and connected.

And what's best about them is that we all carry stories inside of us. We have to be brave enough to share them.

Rachael shared some great ideas and tips for teachers and other professionals and offered some great reflections on the idea of work-life balance, which some of you might find surprising!

I personally learned so much from this chat! I'm really grateful I got to collaborate (again) with someone so wise and help people in our industry improve their professional lives.

Also - best wishes to Rachael, whose birthday it is today on the day of the premiere!

What coaching does to you when you take the leap of faith and commit to the process is absolutely unspeakable. There's no looking back once you've been coached. Your mindset changes, energy shifts, strengths get heightened, and progress accelerates.

Why accumulate more and more knowledge that you're not going to use anyway or that you're likely to find repetitive and irrelevant to your needs if you can find someone who will see and bring out THE BEST in you?

Erin has been teaching and training teachers for years. A couple of years ago, she and a colleague of hers started a podcast. Even though her colleague left, she's been serving EFL teachers from around the world by sharing her knowledge tips and with in her podcast on her own. And she is so natural at it!!!

My personal favourites are her episodes about creativity and the one about RuPaul (her personal little obsession). Tune in and listen to this funny, motivating chat to find out more about:

* podcasting as a teacher
* what makes a good teacher, according to Erin
* her favourite methods of getting students to come out of their shells and speak!

In this episode, I dissect loneliness - why it affects us no matter our personality type. Most people tend to get lonely to a different extent - we all feel it in various ways as introverts and as extroverts.

Tune in to listen to me talking about:
* why we get lonely
* why even introverts get lonely
* what are the potential risks associated with loneliness
*some tips to prevent and deal with loneliness online

Make sure you listen till the very end to find out how I dealt with loneliness in my online business and how you can do it too!

One of the living examples of it is my latest podcast guest, Michelle Smit @_digiteach_! Michelle is an ESL teacher turned teacher business coach who proves that once a teacher, always a teacher! She always felt the need to educate and be of service so turned her language teaching job into educating others on how to build online businesses with online courses. And damn, is she successful!

In this fascinating episode, we talk about all things her journey to her dream life of freedom, GREAT money, and fulfilment, and how she ended up moving from her native South Africa to the Netherlands and achieved so much before ever turning 30! This girl is a true inspiration!

Most people feel it, but usually, it comes with a feeling that we're the only ones.  Why?

In this episode, I talk about different types of imposter syndrome that you might experience and share which one I am as well. I also offer some advice on reframing some of the beliefs that come with it!

People will always have opinions about what you do. But that's none of your business! Just do your thing, try that idea and see how it feels afterwards.

I had a fantastic chat with Jo Gakonga - a teacher trainer, CELTA tutor, Cambridge assessor, University lecturer, and online teacher trainer and entrepreneur. She hosts a YouTube channel and her own website with professional development courses for teachers of English as a foreign language. She is a living example of the fact that you can and should try things out, as most people will likely LOVE them.

Jo has had a fantastic journey in the ELT world. Most recently, she quit her Uni job to go on a road trip around Europe. She told me she wanted to try out making short videos for Instagram about her digital nomad life, and SHE IS! Check them out on her profile @elttraining - lots of fun and bits of wisdom from Jo's travels.

But most importantly, Jo proves to us that ideas are only helpful when you act on them. She has created a community of engaged fans online because she provides value and is not afraid to try new things out (including new higher prices)!

Listen to this inspiring episode to get your dose of inspiration, ideas, and a positive kick up your bottom to stand up and give a go to whatever it is you're thinking of doing!

But are you actually connecting with your ideal audience?

In this episode, I share some great tips on how to make sure that you do. The real secret is to start thinking about what THEY need rather than what YOU want to say.

I won't tell you more because it's a short and practical episode you can listen to while doing the dishes. 

In this episode, I enjoyed talking to the fabulous duo from @hotshotenglish - Naomi and Clare. They both created a unique brand in the online ELT space and are definitely super consistent with every aspect of it!

We talked about their journey to building Hotshotenglish and how it ties in with their other commitments in life - including teaching, teacher training, a nearly full-time job, and kids - that's a LOT! But they still plough on, show up and never give up! CONSISTENCY is absolutely key for them.

Naomi and Clare are long-time friends, and even though they actually live in different countries, they managed to share the responsibilities of running their Instagram profile perfectly. Their colours are outstanding, the content highly relevant to their audience, and they are just themselves so it rarely feels like a chore. It helps that they both have years of experience in ELT :)

The topics that came up in our chat were really deep and inspiring. We started talking about the magic of feeling that teaching is your vocation. Then we moved on to our perception of Instagram and how it changed over the years. We both felt that Instagram is not a platform for educators or people who offer actual valuable knowledge. But we changed our minds when we started seeing people post some amazing stuff and met some really inspiring people, and eventually when we met each other!

Deepika describes how her journey with Instagram looked, how come she still doesn't feel very confident even though she is so active there and proves one rule that I always repeat: Do it despite the fear and before you are ready! She is a living example of the fact that it is possible!

Deepika runs a really original account where she obviously talks about studying the English language studying but also touches on reading as her favourite language skill that she likes helping her students develop and some critical social issues as well. She is very engaged with her community and makes the ELT world a better place with her original approach and positive attitude. Give her a follow and make sure to check out her Sunday Clubhouse lounge for teachers. It's really cool!

What an honour to have a guest like that who clearly stands out in ELT (even if she doesn't always believe she does)!

But there is so much more to it! And it all starts with your mindset and energy. If you're not energetically ready for success, you will not be successful.

Mindset is a muscle - it can be worked on, flexed, and exercised, but people don't see it as a necessity. While in fact, it is inevitable if you want to receive success, abundance, and all the things you want and build your dream life.

Mindset starts with realising that it is A THING. It is important, it is necessary to admit that without being in the right frame of mind, even the best strategies, courses and other forms of support will not work!

And that's why I talk about working on your limiting beliefs so much! I believe the work on your business starts with you! There are so many of them for us, teachers,

• Ideas about comparing yourself to others - ('So many people do it and they're great at it so I can't succeed' etc)
• Ideas about trying to price your teaching services competitively in the market ('I can't charge more because people won't buy')
• Ideas about your own worth and how much you're willing to invest in yourself (in terms of time and money) ('I can't spend that much on my development because I'm not 'ready')
• The ideas about having to do everything on your own ('If I ask for help, it'll mean I'm not capable')

And many more.

Simple AF. That's just the reality, the way things are, the status quo.

BUT DOES IT HAVE TO BE?

In this episode,  I provide insight into why teachers are so undervalued and underpaid (plain guesses still because I genuinely DON'T KNOW). Everything speaks against that notion - teachers make the world a better place, take years to qualify (usually), have a mission, vision, and deeper calling, and do their jobs selflessly. Why do they not get compensated for that?

You may have similar reflections to mine on this, but what's new in my perspective is that I understand how deeply rooted this problem is, and I offer solutions and tips on how to get out of that crappy situation! Because the change starts in us, in our classrooms, and online Zoom rooms.

Because, in fact, the only people responsible for our shitty pay are us.

Listen to the episode before you get outraged!

We're in a feedback session on a CELTA course, where I'm the tutor. I'm giving feedback to my trainee on how she's dealt with a pronunciation issue in her class (she made an obvious mistake). She looks at me with a lot of doubt in her eyes, at some point, she rolls her eyes and doesn't actually take any of my words seriously. Next time she makes the same mistake and uses the argument 'that's what we, native speakers, say'.

I'm a qualified teacher, an ex-manager in a language school, an ELT business owner, and a Cambridge-qualified teacher trainer. It doesn't matter.

Native speakerism and the debate about native vs non-native teachers is far from being over.

Unfortunately, people interpret the activism and support of non-native speakers as diminishing towards native speakers. That often comes from their own insecurities. But we must stop thinking that giving more attention or recognition to one group means taking it away from the other. A LEVEL PLAYING FIELD, anyone?

This episode touches on the problem's obvious aspects and adds my passionate voice (or a rant) to the discussion. I share stories, reflections, statistics, thoughts, and ACTION POINTS for all of us.

In this episode, I introduce the podcast and talk about who I am and what it will be about!