I share a behind-the-scenes experiment that turned into a game-changing self-coaching tool: I uploaded two years of journal entries to ChatGPT and asked it to identify my patterns. What came back was like having an ultra-insightful coach mirror back the exact moments I get dysregulated, slip into fear-based survival mode, and unintentionally self-sabotage… plus the specific non-negotiables that keep me grounded, regulated, and moving forward.

If you’ve ever wondered why you “know what to do” but still fall into the same loops, this episode will help you see the real root: safety. When the body doesn’t feel safe, it defaults to fight/flight/freeze/fawn — and willpower won’t fix that. Awareness + regulation tools + a personalized Success Playbook will.

In this episode, we cover:

• The real reason self-sabotage happens: your subconscious is designed for survival, not success
• How fight/flight/freeze/fawn can show up as:
• People-pleasing and overcommitting (fawn)
• Overworking and pushing harder (fight)
• Procrastinating, scrolling, avoiding (flight/freeze)
• Why “try harder” and “more discipline” often backfire when you’re dysregulated
• The power of awareness: naming your triggers and patterns so you can interrupt them in real time
• How I created a Success Playbook (and why certain practices became non-negotiable)
• Why a simple habit tracker can help reinforce safety, consistency, and momentum
• How you can create your own Success Playbook in about an hour — even without years of journaling

Get the Success Playbook Prompts (Free)

I created a Google Doc with journal prompts (takes ~1 hour) + the exact ChatGPT prompt to generate your own Success Playbook.

To get it:

1. Click here to go to the Instagram post
2. Comment PLAYBOOK
3. You’ll be automatically sent the Google Doc

If this episode helped you, share it with a friend — and please rate + review the podcast. It helps more people find these tools and use them to create real change.

Click here to join The Pleasure Project Program

If you’re tired of the “I’ll be happy when…” treadmill, this one is your reset.

In This Episode, You’ll Learn

• Why “getting what you want” doesn’t automatically make you happier (hello, hedonic treadmill)
• The Being & Becoming paradox: how to love your life now without giving up your desires
• The New Rule: I can love where I am… and still want more
• The 2 things to STOP if you want to change your patterns:

1. Judging yourself
2. Identifying with your challenges as “who you are”

• How subconscious programming + nervous system safety drive your habits and choices
• Why avoiding emotions keeps you stuck—and how learning to feel it all creates freedom
• How to change your relationship with fear so action becomes easier
• The 4-step Follow-Through Formula to reduce resistance and build momentum
• The “Pleasure Tax”: what we pay when we rely on quick fixes for relief

If you’re done postponing your life—and you want coaching support while the pattern is happening—I invite you into The Pleasure Project Program, a 12-month coaching experience designed to help you rewire your patterns, build pleasure-based follow-through, and create results with more ease, joy, and self-trust.

Apply here

Click here to join The Pleasure Project Program

Happy New Year! This episode is your invitation to pause before you sprint into New Year goals. In today’s episode, I share pieces from my 2-Day Annual Planning Retreat, including a powerful reframe on why your dream life is closer than you think, how subconscious programming shapes what you believe is possible, and why the real key to transformation isn’t willpower—it’s alignment, emotional mastery, and self-trust.

You’ll explore how to reflect on your wins (so you don’t miss your own life), why visualization and “observation” matter, and how to become the kind of woman who can hold what she says she wants. This is equal parts mindset, neuroscience, and deep personal truth—designed to help you step into 2026 with clarity, confidence, and excitement.

In This Episode, You’ll Learn:

• Why reflecting on your wins is a potent step before setting new goals
• How weekly “win tracking” helps you stop living in “not enough” energy
• The quantum-inspired idea that your desires already exist as possibilities—and the real gap is programming, not potential
• How visualization trains your brain’s Reticular Activating System (RAS) to notice opportunities aligned with your vision
• Why “resistance” often isn’t laziness—it’s a lack of internal safety
• The difference between the happiness of pursuit vs. the pursuit of happiness
• How to “insource” the feelings you think you’ll get once you reach the goal
• The surprising reason you may not have what you want yet: avoidance of unwanted emotions
• What emotional mastery actually looks like: the ability to hold duality—desire and discomfort, joy and fear

Mentioned in This Episode

Annual Planning Retreat Replay + Workbook

You can still access the full replay and workbook so you can take yourself through the planning process for 2026.

👉 Get the replay + workbook here

Here's what participants said:

These two days were like “coming home”, putting things together, acknowledging the wonderful things in my life this year and excited about the new. Thank you, Dana. - Elvira

 Biggest takeaway from these two days: it can be pleasureful — it is not a grind, it's a JOY to set and pursue goals. — Stephanie

Thank you 🙏 Energizing process !! Loved hearing others' goals/intentions. Loved the feeling in meditation to go from cinema seat into future self. — Sue

If You Loved This Episode…

• Share it with a friend who’s setting goals for 2026
• Leave a rating + review (it helps more women find this work)
• And if you want support implementing your vision (not just writing it down), keep an eye on myupcoming offerings in 2026—including the revamped Pleasure Project Program and my new Coaching Certification Program.

Click here to join The Pleasure Project Program

In this episode, I break down why analysis paralysis happens, why waiting to feel confident is a trap, and how to make decisions from self-trust instead of fear.

You’ll walk away with a simple 3-step framework to help you decide faster, cleaner, and with way more peace.

In this episode:

• Why decision-making isn’t driven by logic—it’s driven by emotion
• The real reason you procrastinate decisions (and what “thinking about it” usually means)
• How avoided emotions turn into analysis paralysis and self-doubt
• Why “Is this the right decision?” is the question that keeps you stuck
• A new definition of confidence: self-trust, not certainty
• The hidden cost of choosing “not now” (and why indecision is still a decision)
• A 3-step decision framework you can use immediately: your why → normalize discomfort → choose growth

If you’re craving a real reset—one that actually changes how you live (not just how you plan)—join one of my New Year's Retreats:

✨ If you’re in Kelowna and want a full embodied reset, join in-person:

Pranify Yoga on January 1, 2026, to ring in the New Year with movement, mindfulness, reflection, and visioning. Click here to save your spot (use discount code HAPPYNY50 for $50 off!)

✨ If you want time to pause and plan from home during the quieter days, join the virtual retreat:

My 2-Day Annual Planning Virtual Retreat on Monday, December 29 & Tuesday, December 30, 2025. Click here to sign up

Click here to join The Pleasure Project Program

I start by taking you back to the moment everything changed for me—the night I realized I wasn’t willing to settle for a job just to pay the bills. Thirteen years later, I’ve turned my annual income into my monthly income, and I can honestly say I have the most fulfilling job in the world.

In this episode, I’m walking you through the 7 steps to becoming a life coach, based on everything I’ve learned through helping hundreds of people transform their lives. Whether you’re already coaching, secretly dreaming about it, or just curious if this path is for you, this conversation will help you get clarity on what’s next.

In this episode, we explore:

• The real beginning of my coaching journey (and the full-body “no” that redirected my entire life).
• Why knowing your story, your values, and your “why” is the foundation of everything.
• The skills every great coach needs—and why one modality isn’t enough.
• What makes an offer truly compelling (hint: it’s not more sessions).
• Simple ways to get visible without feeling like you’re “putting yourself out there.”
• How to think about sales in a way that actually feels good.
• What “red carpet delivery” looks like in practice.
• And the mindset work that separates the people who dream about coaching from those who actually build a career doing it.

If you’ve been feeling that tug—like there’s something more you’re meant to do, or a bigger impact waiting for you—listen closely. You’ll know if this path is calling your name.

About the Coaching Certification

For the first time ever, I’m bringing together everything I’ve learned—mindset, behavioural, emotional, somatic, and subconscious coaching—into one year-long program. This founding round is small, intimate, and high-touch because I want to personally mentor each coach through the process.

If you want 2026 to be the year you finally step into the work you feel called to do, you can apply to join the founding group. There are only a few spots left, and if you’ve been listening to this episode thinking “this is me”… it probably is.

👉 Apply here to join us (or reach out to me directly if you have questions).

And if you have a friend who’s been talking about becoming a coach, send this episode their way. One conversation really can change the entire trajectory of someone’s life.

Click here to join The Pleasure Project Program

If you’ve ever found yourself hustling harder, doing “all the right things,” and still wondering why it feels so hard… this episode is for you.

I take you behind the scenes of my Pleasure Project — the experiment that changed everything for me. After years of believing that success required pushing, proving, and perfecting, I decided to do the opposite. I stopped forcing. I started listening. I made pleasure my strategy.

Inside this episode, you’ll learn:

✨ Why “doing more” isn’t always the answer — and what to focus on instead

✨ The real reason we disturb our own peace (and how to stop it)

✨ How to regulate your nervous system when fear and self-doubt show up

✨ The surprising science behind getting your hopes up

✨ And the mindset shift that will help you grow your business without losing yourself in the process

Whether you’re an entrepreneur, creator, or anyone working toward big goals, this conversation will remind you that your peace, pleasure, and presence are not luxuries — they’re your power source.

So take a deep breath, tune in, and discover how to build your dream life and business without burning out.

Resources Mentioned:

• Episode on DeLulu is the Solulu (for more on the power of belief and hope)
• A Man’s Search for Meaning by Viktor Frankl

If this episode resonated:

Please rate, review, and share it with someone who needs the reminder that success doesn’t have to mean stress.

Click here to join The Pleasure Project Program

We’re breaking down the difference between caring about your desires and needing them to feel worthy, happy, or successful. You’ll learn how to shift from urgency and pressure into trust and grounded self-worth, and how to move forward with your goals in a way that feels supportive instead of stressful.

This is about staying open to what you want — without making your identity or emotional stability depend on how it turns out.

Because when you are rooted in your worthiness now… the outcome becomes a natural expression of who you’re becoming.

In This Episode, We Explore:

• Why attachment feels so heavy (it’s not mindset — it’s the nervous system)
• The subconscious fears that make us try to control outcomes
• How attachment is often tied to old conditioning around love, safety, and worth
• What true detachment is (and what it’s not)
• How to hold desire with openness instead of gripping
• A simple somatic practice to shift from urgency back into presence
• How to trust yourself enough to not force the timeline

Powerful Reflection Questions From the Episode:

• What am I making this outcome mean about me?
• What need is this outcome trying to fulfill?
• Who am I if this doesn’t happen?
• Can I still hold my worth there?
• If I already knew I was enough, how would I move next?

Key Takeaway:

Detachment isn’t about wanting less.

It’s about no longer outsourcing your worth, peace, or safety to the result.

Click here to join The Pleasure Project Program

In this episode, Dana explores one of the most common patterns she sees in coaching: feeling responsible for everyone else’s emotions, reactions, and happiness.

This episode dives into:

• Why women are conditioned to believe their worth is earned through selflessness and caretaking
• How over-responsibility leads to burnout, resentment, and disconnection from your own desires
• The difference between self-responsibility and over-responsibility
• Why people-pleasing is actually a form of control (and how to stop it)
• How to begin reclaiming your wants, needs, and truth—without guilt
• The essential skill of emotional self-leadership: learning to feel discomfort and still choose alignment

Dana also shares a personal story about saying yes to pleasure—a lakeside getaway and a trip to New York—and the unexpected guilt that surfaced. She unpacks what it really means to be a good receiver and why true generosity comes from overflow, not obligation.

If you’ve ever felt guilty for resting, saying no, or simply wanting more… this episode will help you see that your needs do matter—and that honoring them is the key to your power, peace, and pleasure.

💖 Loved this conversation?

Share it with a friend who needs this message, or tag @DanaSkoglund on social media to spread the ripple of women reclaiming their worth.

And if you haven’t yet, please rate and review the show—it helps the message reach more women ready to rise.

Click here to join The Pleasure Project Program

She reflects on turning 49, creating two transformational programs, deepening her community connections, and finding the balance between being and becoming — appreciating where you are while reaching for what’s next.

✨ In This Episode:

• Dana’s birthday reflections and the highlights of her 49th year
• The creation of two new programs:
• Activating Time Abundance — for shifting your relationship with time
• The 29-Day Quantum Leap Ritual — for expanding what’s possible in your results
• Her experiences speaking at retreats, events, and masterminds around the world
• The joy of dancing again in Femme Fatale after nearly 20 years
• Launching her new Eye of the Tigress Mastermind for coaches
• Why accountability, community, and shared challenges are key to consistency
• The evolution of The Pleasure Project Program and what’s coming next
• Details about her upcoming 10-Day Sugar Detox and how it’s so much more than a diet reset
• A deeper reflection on gratitude, desire, and the art of being and becoming

🌿 Upcoming Opportunities:

• 10-Day Sugar Detox starts October 17 — a holistic reset for your body, mind, and habits
• Free community talks and events — check Dana’s Instagram for details
• The Pleasure Project Program — applications now open for those ready to master both the being and the becoming

🧘‍♀️ Episode Quote:

“One foot in gratitude, one foot in desire — that’s the balance. Loving your life now while loving who you’re becoming.”

🔗 Resources & Links:

• Join the 10-Day Sugar Detox
• Apply for The Pleasure Project Program
• Follow Dana on Instagram → @danaskoglund

Click here to join The Pleasure Project Program

In this episode of the Pleasure Project Podcast, I walk you through the six simple steps that create a lifestyle where your ideal weight becomes effortless and sustainable. These are the same practices I’ve used to maintain my weight—even through perimenopause—while feeling amazing in my body.

You’ll learn:

• Step 1: Why planning your meals ahead of time protects you from willpower burnout.
• Step 2: The food protocol that eliminates cravings and makes weight loss sustainable.
• Step 3: The inner mindset and identity shifts needed for lasting change.
• Step 4: How lifestyle rhythms—sleep, stress management, and daily routines—affect your weight.
• Step 5: The power of hydration as one of the simplest weight-loss tools.
• Step 6: How to approach movement in a way that builds energy and strength without relying on exercise alone.

This isn’t about quick fixes, diets, or willpower battles. It’s about creating an identity and a lifestyle that naturally supports your body’s best health.

✨Click here to join the upcoming Sugar Detox

If this episode inspired you, please share it and leave a review—it helps more women find this work.

Click here to join The Pleasure Project Program

Have you heard the phrase “Delulu is the solulu”? It may have started as a viral TikTok trend, but the truth behind it is anything but silly. At its core, it’s about radical self-belief, daring to dream bigger, and choosing to believe that your success is inevitable—even when it seems impossible.

In this episode of The Pleasure Project Podcast, Dana dives deep into why playing it “realistic” keeps you stuck in limitation and how adopting a little “delulu” thinking can open the door to your wildest dreams.

You’ll learn:

• Why we stop dreaming big as adults and how it keeps us small
• The sneaky ways we argue for our limitations (and how to break the cycle)
• The rat study that proves why getting your hopes up matters
• How your brain’s Reticular Activating System (RAS) filters reality to match your beliefs
• The quantum physics experiment that shows how focus shapes outcomes
• Practical ways to rewire your brain for confidence, boldness, and inevitable success

If you’ve ever felt like you’re meant for more but find yourself playing small or “being realistic” to avoid disappointment, this episode will give you permission—and the tools—to get your hopes up, think bigger, and go after your desires with unwavering belief.

✨ Listen now and learn why being a little delulu might just be your greatest advantage.

Click here to join The Pleasure Project Program

That’s not random. It’s your upper limit.

In this episode, we dive into the hidden ways we cap our own joy, success, and abundance — and how to expand your nervous system, mindset, and identity so you can receive more without sabotaging it.

You’ll learn:

• Why we only allow ourselves a limited “thermostat setting” for love, success, and happiness
• How cultural conditioning keeps us playing small and afraid of shining too bright
• The sneaky ways self-sabotage shows up when things are going well
• How to spot your own upper limit behaviours with compassion
• Practical tools to expand your capacity: savouring micro-moments of joy, somatic anchoring, celebration rituals, and visualization practices
• Why reminding your nervous system that “it’s safe to feel good” changes everything

This isn’t about pushing harder or doing more — it’s about rewiring your system so you can hold more of what you deeply desire with ease.

By the end of this episode, you’ll see that your ability to experience more love, success, and abundance isn’t limited by what’s possible — it’s limited by what feels familiar. And once you expand your capacity, your entire life expands with you.

Click here to join The Pleasure Project Program

In this episode of The Pleasure Project Podcast, Dana Skoglund invites you into a new paradigm for living: one rooted in authenticity, clarity, and aligned action.

You’ll discover:

• Why alignment is the key to confidence, calm, and pleasure.
• The three pillars of alignment: who you are, what you want, and what you do.
• How slaying shame and exposing your truth can unlock radical self-trust and freedom.
• Why vulnerability is magnetic—and how sharing your real, unpolished self creates deeper connection.
• How to move beyond people-pleasing, perfectionism, and playing small to step into your fullest power.

This isn’t the status quo. This is a bold, brave, and liberating way of being—one that allows you to show up unapologetically, take action in alignment with your deepest desires, and create a life that feels as good as it looks.

If you’re ready to stop hiding, embrace your authentic self, and experience the freedom of living in alignment, this episode is for you.

✨ Join The Pleasure Project Program to practice this new paradigm with a community of women who are redefining what’s possible together.

Click here to join The Pleasure Project Program

This week, I’m sharing an excerpt from a workshop I taught over the summer where we explored why we keep recreating the past and, more importantly, how to break free from those cycles so you can create something new.

Inside this episode, you’ll learn:

• The 5 biggest ways we unconsciously perpetuate the past
• Why avoiding or numbing your feelings keeps you stuck
• How judgment and shame create separation from yourself
• The hidden cost of identifying with limiting stories about who you are
• The radical reframe that turns past pain into power
• How focus and observation shape the reality you experience

This conversation dives deep into neuroscience, energetics, and the quantum field—along with practical tools you can apply right away to shift patterns, free up energy, and step into possibility.

✨ If you’re ready to stop reliving old stories and create extraordinary results, come join us in The Pleasure Project Program—now officially underway with an amazing community of women doing this work together.

Resources + Mentions

• The Field by Lynne McTaggart
• The Surrender Experiment by Michael Singer
• The Untethered Soul by Michael Singer

If you loved this episode, please rate, review, and share the podcast—it means the world to me. And stay tuned for Part Two!

Click here to join The Pleasure Project Program

You’re not alone.

As women, we’ve been conditioned to spend money on our kids, our homes, or quick fixes that make us feel better for a moment — but rarely create lasting change. We’ve been taught to give to everyone else first, and to believe we should be able to do it all on our own.

But here’s the truth: it’s never really about the money.

It’s about belief.

Belief in yourself. Belief that you’ll follow through. Belief that you’re worth it.

In this episode, I’m sharing:

• Why saying yes to yourself is the most powerful (and least selfish) investment you can ever make
• The difference between a consumer mindset and an investor mindset — and how one keeps you stuck while the other sets you free
• How most of us are already spending money to cope, but rarely investing in ways that create a return on our time, energy, confidence, and income
• The story of the very first time I invested in myself (and why it terrified me)… and how that single choice changed the trajectory of my life and business
• How to reframe the belief from “I can’t” to “I MUST” — and step into the identity of the woman who backs her desires with action

Because here’s the thing: not investing in yourself has the highest cost of all. Every time you say no to yourself, you’re saying yes to staying the same.

It’s time to flip the script. You are your best investment. Period.

🎧 Listen now and discover what becomes possible when you stop waiting for permission and start betting on yourself.

👉 If you loved this episode, share it with another woman who’s ready to say yes to herself. And if you’re ready to explore what investing in your growth could look like with me as your coach, Click here to join The Pleasure Project Program.

Click here to book a free clarity call with me

Click here to join The Pleasure Project Program

You’ll learn:

✨ How to rewire your brain, so joy becomes your new default

✨ What’s really keeping you stuck (hint: it’s not lack of time or willpower)

✨ The secret to turning fear and doubt into energy and clarity

✨ Why shame is the invisible cage — and how to kick the door wide open

✨ What’s possible when you stop abandoning yourself and start saying YES to your desires

You’ll leave not just with insight, but with a plan—and the mindset to follow through.

Click here to join The Pleasure Project Program

IN PERSON: 📅 Monday, August 11 | 5:30pm PT

🎉 Save your free seat here

ONLINE: 📅 Friday, August 15 | 12pm PT

🎉 Save your free seat here

I just got back from an incredible family trip to Montreal and Quebec City — complete with my kids’ first-ever concert (and my first in over 20 years!). Dancing, feeling young and free again… it reminded me exactly why I created my upcoming Euphoria masterclass — a reawakening of joy, energy, and inspiration that I can’t wait to share with you.

In this episode, you’ll hear six inspiring stories from women inside The Pleasure Project Program — real, raw journeys of what life looked like before they joined, the breakthroughs they experienced, and the transformations they created.

These stories will show you what’s possible when you have the tools, skills, and supportive community to step into your highest potential. You’ll hear from women who:

• Transformed their health and built empowering daily habits
• Made bold life changes, like cross-country moves and career pivots
• Claimed new identities — as writers, coaches, and confident, purpose-driven women
• Broke through emotional blocks, perfectionism, and self-doubt
• Cultivated deep self-worth, emotional resilience, and joy

If you’ve ever felt stuck, craved real change, or wanted to feel alive again, you’ll want to hear every one of these stories.

What You’ll Learn in This Episode:

• How mindset, coaching, and subconscious reprogramming create lasting transformation
• Why community and accountability are game-changers for personal growth
• How small daily shifts lead to massive life changes
• The role of identity work in achieving your goals
• Real-life examples of turning intention into reality

Special Invitation: Euphoria Masterclass

I’m teaching my brand-new Euphoria masterclass twice next week — live in Kelowna on Monday, August 11th and online via Zoom on Friday, August 15th. This is brand-new content I’ve never shared before — a fresh perspective and approach to life that will help you access the joy, energy, and excitement you’ve been craving.

IN PERSON: 📅 Monday, August 11 | 5:30pm PT 🎉 Save your free seat here

ONLINE: 📅 Friday, August 15 | 12pm PT 🎉 Save your free seat here

Giveaway Alert: Share Euphoria on your social media (stories or posts) and tag me, and you’ll be entered to win a free customized hypnotic track + breakthrough session — a powerful combo to clear your blocks and reprogram your mind for what you truly want.

If these stories resonated with you, now is the time to join The Pleasure Project Program — and experience your own transformation.

Click here to join The Pleasure Project Program

What if changing your life didn’t require force, pressure, or willpower—but pleasure?

In this powerful episode, Dana Skoglund unpacks The Pleasure Principle—a concept rooted in psychology and rewired for high-achieving women who are ready to stop pushing and start flowing.

We’re wired to seek pleasure and avoid pain. But what if your brain currently sees the thing you want—exercise, rest, saying no, quitting sugar—as pain? And what if the thing you want to stop doing—scrolling, people-pleasing, late-night snacking—still feels like pleasure?

Here’s the truth: You don’t need more willpower. You need to shift your associations.

Dana shares personal stories, client breakthroughs, and science-backed insights to help you:

• Understand why “dirty pleasure” (sugar, screens, people-pleasing) keeps you stuck
• Make healthy habits feel easy and even irresistible
• Rewire your brain using simple mindset shifts
• Quit unwanted behaviors (like smoking or sugar) by changing how you see them
• Transform the way you relate to pleasure, productivity, and yourself

You’ll also hear a deeply personal example of Dana’s current mindset shift around slowing down—and how she’s rewiring her brain to associate ease with empowerment, not laziness.

✨ Plus: Don’t miss the free hypnosis download at the end of the episode to help you embody a life filled with pleasure, purpose, and power.

🔗 Links + Resources:

• 🎁 Download the Free Hypnosis: Manifest Your Dream Life Now
• 💫 Join The Pleasure Project Program: Click here to learn more + enroll
• 📩 Connect with Dana: DM her on Instagram @danaskoglund or share this episode with someone who needs it!

Click here to join The Pleasure Project Program

What if everything you’re chasing — the money, the relationship, the body, the success — isn’t really what you want?

What if what you actually want is the feeling you believe that thing will give you?

In this episode, Dana breaks down:

✨ Why our brains are wired to recreate our internal state in our external world

✨ How the Critical Faculty acts as a gatekeeper, filtering out what doesn’t match your deeply held subconscious beliefs

✨ Why your subconscious mind is one million times more powerful than your conscious mind

✨ How hypnosis helps you bypass your mental blocks, rewire your beliefs, and align your energy with what you really want — faster and with more ease

She also shares powerful research stats on hypnosis that might blow your mind — from anxiety relief to weight loss to trauma healing.

And the best part? You don’t have to wait for the world to give you what you want. You can feel that freedom, safety, abundance, and pleasure now — and become a magnet for everything you desire.

💝 Get the Free Pleasure Project Hypnosis:

This short, powerful hypnosis helps you drop into a deep state of relaxation, bypass the Critical Faculty, and reprogram your mind for more pleasure — right now.

👉 [Download it for free here.]

✨ Episode Highlights:

• What you really want is always a frequency (and how to give it to yourself now)
• How your subconscious mind controls 99% of your choices — and why that matters
• The truth about hypnosis (and why it’s nothing like the movies)
• Real research on how hypnosis works for pain, trauma, sleep, anxiety, and more
• Why pleasure is the shortcut to the life you’re dreaming about

Listen now, then download your free hypnosis and become the vibrational match for everything you want.

Share this episode! Send it to a friend who could use more ease, joy, and pleasure in their life.

Your pleasure is the shortcut. ✨

Click here to join The Pleasure Project Program

Have you ever asked yourself, “Why am I here? What’s my purpose?”

You’re not alone — and you’re not behind.

In this deeply personal episode, Dana shares her real-life journey of following her curiosity — from her crushed dreams of becoming a ballerina, to dancing in New York, to discovering yoga, Ayurveda, and ultimately becoming a life coach helping others step into their true path.

You’ll learn:

✨ Why your life purpose doesn’t come with a clear map

✨ The surprising truth behind Joseph Campbell’s quote: “If you can see your path laid out in front of you step by step, you know it’s not your path.”

✨ The 2 key ingredients that will guarantee you find your purpose (yes, really)

✨ How to master the fear that keeps you stuck in your comfort zone

If you’ve ever felt lost, stuck, or secretly wondered if you’ll ever figure it out, this episode will remind you that your desires and curiosity are the map to your destiny.

Listen now and start trusting the breadcrumbs that lead to your most meaningful life.

If you loved this episode, please share it with a friend who needs it, and don’t forget to leave a review so more people can find their purpose too.

Click here to join The Pleasure Project Program

Saturday, July 12 | 9am–2pm | Secret Location in Kelowna

$140 | Includes a nourishing farm-to-table lunch

Click here for tickets

Click here to book a strategy session for The Pleasure Project Program

In this episode, Dana breaks down the powerful science behind why willpower alone doesn’t stick — and why community, accountability, and environment are the real keys to lasting change. You’ll learn how to protect your goals from the negativity around you, why your circle shapes your success more than you realize, and how to surround yourself with people who pull you forward into your biggest, boldest self.

If you’re tired of trying to “figure it out” alone, this is your permission slip to get the support that helps you rise.

Click here to join The Pleasure Project Program

Saturday, July 12 | 9am–2pm | Secret Location in Kelowna

$140 | Includes a nourishing farm-to-table lunch

Click here for tickets

Click here to book a strategy session for The Pleasure Project Program

Click here to join The Pleasure Project Program

If you’ve ever felt like no matter how much you achieve, it’s never quite enough… or like you have to earn your worth through doing, fixing, or performing—this practice is for you.

You’ll meet the voice of your Inner Perfectionist, understand what she's been trying to protect you from, and gently invite in a new, grounded version of you: the Worthy Self—the one who leads with confidence, softness, and self-trust.

✨ This isn’t mindset work—this is soul-level reclamation. ✨

If this practice resonates with you, you’ll love what we do inside The Pleasure Project.

Join the waitlist and be the first to know when doors open again.

Click here to join The Pleasure Project Program

Episode 208: 10 Keys to Unlock Your Happiest Life

In this episode, I share the 10 essential keys to creating a life filled with more joy, meaning, and fulfillment. Pulled from a lesson inside her Pleasure Project Program, this episode is a treasure trove of science-backed strategies and soul-centered wisdom designed to support your mental and emotional well-being.

From cultivating self-awareness to mastering your emotions, building deeper relationships to experiencing more flow in your day-to-day life, Dana breaks down the principles of positive psychology and offers actionable insights you can start using today.

If you’ve ever felt like you’re consuming a lot of self-help but struggling to apply it — this episode will help you turn information into transformation.

🔑 In this episode, I cover:

• What purpose really means — and why it’s not about your job or productivity
• The role of self-awareness in lasting change
• Why alignment protects you from people-pleasing and overwhelm
• How to create more balance and flow (without sacrificing ambition)
• Why growth, courage, and curiosity are vital for fulfillment
• The real secret to emotional mastery (hint: it’s not bypassing)
• How connection and self-care are directly tied to your happiness
• And the science-backed power of gratitude to change your life today

✨ Mentioned in this episode:

• Activating Time Abundance – Grab one of the last few spots for just $33 before the price goes up to $44! This mini-course will change the way you think about time, productivity, and ease.

👉 Loved this episode? Please rate, review, and share it with someone who could use a happiness boost.

💌 Got a topic you’d love me to cover on the show? Send me a message — I’d love to hear from you.

Click here to join The Pleasure Project Program

In this special (and slightly unpredictable) episode, I sit down with my husband to reflect on the past 25 years together — the highs, the hard stuff, the hilarious moments, and the little things that have helped us stay connected through it all.

We cover:

• The funny story of how we met
• How we’ve grown and survived parenting, partnership, and transitions
• What still makes us laugh, roll our eyes, and fall in love all over again
• What it really takes to make a relationship last

It’s a behind-the-scenes peek into real partnership — the kind that’s messy, magical, and deeply human.

Grab your favorite drink, settle in, and come hang out with us for a candid conversation that might make you laugh out loud, nod in agreement, or feel a little less alone on your love journey.

P.S. If you love this episode, share it with your partner or your bestie and tag me on Instagram — I’d love to hear what resonates! 💬

Click here to join The Pleasure Project Program

You'll listen in as I coach a participant navigating feelings of frustration and stagnation in her relationship — and guide her toward profound breakthroughs around connection, emotional fulfillment, and self-sourced happiness.

We dive deep into:

• Why waiting for your partner to change keeps you stuck
• How to stop viewing relationships as transactions and start experiencing true transformation
• The essential mindset shift that leads to more love, connection, and lightness
• How unmet expectations reveal opportunities for deeper self-love and sovereignty
• A new framework for relationships that empowers both partners to thrive

If you've ever found yourself wishing your partner would just show up differently — or felt the weight of trying to “carry it all” — this episode will give you a whole new lens (and a lot of relief).

Resources and Links:

🌟 Get on the waitlist for the next round of The Pleasure Project Program: Click here to join the Waitlist

💬 Want personal support with your relationship? Book a FREE 60-minute strategy session with Dana: Schedule Here

Click here to join The Pleasure Project Program

If you’ve ever struggled to stay consistent with healthy habits or found yourself in a battle with sugar cravings, this is for you.

These are the two most common challenges my clients face when they’re trying to eat healthier, lose weight, balance their hormones, or simply feel better in their bodies. And today, I’m breaking them all the way down—with real talk, neuroscience, and proven tools to shift your patterns for good.

You’ll learn:

• Why consistency has nothing to do with willpower
• How to reframe the stories keeping you stuck
• What sugar cravings are really about (hint: your biology’s not broken)
• The daily micro-habits that can change your life
• The surprising truth about sugar, cravings, and dopamine
• How to get off the rollercoaster of blood sugar crashes and emotional eating

Plus, I share details about my 10-Day Sugar Detox, which is now available as a self-study program—perfect if you’re ready for a full-body reset right now and don’t want to wait for the next live round.

• 💥 Join the 10-Day Sugar Detox

If you loved this episode, please take a moment to subscribe, rate, and review. It helps more women like you find their way to freedom, energy, and food peace. 💖

Click here to join The Pleasure Project Program

The Importance of Self-Care

In our fast-paced lives, especially with family and work responsibilities pulling us in multiple directions, it's easy to neglect our own needs. But self-care is not a luxury—it's a necessity. Many women face common mistakes that keep them from carving out precious time for themselves. Let’s explore the three key mistakes that hinder women from embracing periods of rejuvenation, joy, and productivity.

Mistake #1: Believing Disempowering Thoughts

- Are you held back by limiting beliefs like “I’m too busy” or “It’s selfish to care for myself”? It’s time to challenge these notions. Learn how societal narratives have conditioned us to prioritize others over ourselves, and why defining boundaries is crucial for your well-being.

Mistake #2: Trying to Do It All

- Are you spread too thin? This mistake often leads to burnout. Prioritizing what truly makes you happy is essential. Understand how valuing rest as part of productivity nurtures your energy and creativity.

Mistake #3: Relying on External Systems

- Think a new planner or the latest app will resolve your time woes? Think again! The key lies in questioning your mindset and moving away from the pursuit of perfection. Learn to embrace your unique rhythm for time management.

Key Takeaways:

- **Self-awareness is Power:** Start each day with reflection. Just 15 minutes can have a rejuvenating impact on your mindset and overall productivity.

- **Embrace the 80-20 Rule:** Focus on the 20% of activities that yield 80% of your happiness. Avoid busy work that drags you down; engage with what sparks joy instead.

- **Planning is Essential:** Break the chaotic cycle of busy-ness. Effective planning is more than a checklist; it sets the stage for focusing on what matters most, reducing feelings of overwhelm.

Together, we’ll challenge the notion that busyness equates to worthiness and instead highlight the importance of self-care, ease, and mindful living.

Thank you for listening! Don’t forget to sign up for "Activating Time Abundance" and stay tuned for more insights to help you reclaim your time and elevate your life.

Click here to join The Pleasure Project Program

A 10-module journey to create time abundance, combining cutting-edge neuroscience, ancient wisdom, and success principles. 

You'll learn to tap into the power of easeful ambition so you can pursue your biggest dreams without the hustle - accomplishing more while prioritizing pleasure, self-care and deep satisfaction.

Here's what you'll learn:

Module 1: Why You’re Experiencing Time Scarcity

• Uncover why you feel overwhelmed and understand the social conditioning that drives your relationship with time.

Module 2: What You Really Want

• Discover your deepest desires and learn how to shift your energy to become a vibrational match to your goals.

Module 3: Decide What’s Most Important

• Get crystal clarity on what’s most important right now so you can focus on the things that will have the biggest impact.

Module 4: Shift Your Language & Time Mindset

• Identify and transform habitual thoughts about time scarcity and create new empowering beliefs about time.

Module 5: Weekly Planning Power Hour

• Create a planning ritual that sets you up for success and train your brain to follow through on your intentions.

Module 6: Honor Your Natural Cycles

• Align with your body's natural rhythms and cycles and create sustainable daily routines that work with your energy, not against it.

Module 7: Slow Down to Speed Up

• Break free from toxic productivity and overworking patterns and learn to achieve more by slowing down.

Module 8: Remove Time Wasters

• Understand the real source of procrastination and distraction and master powerful tools for maintaining focus.

Module 9: 12 Ways to Achieve More in Less Time

• Discover time-tested strategies to work less and 10X your productivity in a fraction of the time.

Module 10: Manifestation, Time Bending, and Quantum Leaps

• Get crystal clear on your big, bold, audacious goal and align your thoughts, feelings and actions with your vision.

What's included:

✔️ 10 audio lessons via private podcast

✔️ Transformational workbook to design a life you love

✔️ Hypnosis + bonus activations to collapse time, make decisions + tap into flow

Activating Time Abundance—a self-paced audio journey designed to help you rewire the hidden patterns that keep you stuck in time scarcity… and shift into ease, clarity, and aligned productivity.

Click here to join The Pleasure Project Program

A recurring theme from those joining the waitlist is a common struggle: the feeling of never having enough time. In this episode, I share my self-coaching process to unravel limiting beliefs, shift my mindset and explore the deeper solution necessary to experience time abundance.

Click here to join The Pleasure Project Program

Twelve years in business.

(82% of coaching businesses fail within the first two years)

Over 200 podcast episodes.

(Roughly 90% of podcasts don't make it past 20 episodes)

A track record that places me in the top 1% of podcasters worldwide. 

The reason I’ve managed to stay consistent and successful for over a decade: How I spend my time.

In this week’s podcast episode, I’m celebrating a major milestone AND giving you a sneak peek at my upcoming brand-new program Activating Time Abundance.

Activating Time Abundance is a one-of-a-kind program designed to help high-achieving perfectionists like you shift from time scarcity, stress and hustle... to ease, clarity, flow, and get more done in less time.

I didn't start out knowing how to manage my time. I've spent the last 12 years studying productivity, time management and success principles. And I've distilled it all in this short but impactful program. 

It brings together ancient wisdom (think Zen stories, Hindu mythology), practical neuroscience, subconscious reprogramming (hypnosis to rewire your nervous system for ease and abundance), and proven productivity tools—all delivered in bite-sized audio lessons with a beautiful workbook and embodiment practices.

If you feel like you're constantly racing against the clock, stuck in a loop of doing more but never feeling like it’s enough, this program is for you.

Activating Time Abundance will help you rewire your relationship to time, success, and self-worth. 

And the pricing? It's the most affordable program I've ever created.

And, let’s just say... the sooner you jump in, the better. 

I thought I would do something fun with the way I sell this program. To encourage you to STOP procrastinating and make decisions quickly (2 of the best ways to Activate Time Abundance in your life). 

The first 22 people get it for just $22.

Then the next 33 get it for $33. (and so on...)

If you're on the waitlist, you'll get first dibs.

 Click here to join the waitlist now

Be the first to get notified when it drops (very soon!)—and claim the early bird pricing before it goes up.

If you're tired of always feeling behind, exhausted, or overwhelmed by your to-do list...

If you want success with balance, fun, and freedom...

If you want to 10X your productivity in a fraction of the time...

Get on the waitlist now.

Click here to join The Pleasure Project Program

Returning from a recent holiday, I experienced a necessary lull, prompting a reassessment of my priorities, particularly in relation to my family and work commitments. This reflection led me to understand the importance of slowing down and finding balance amidst our busy lives. I recognize that, especially as high achievers, we must carve out time to appreciate the present moment and our loved ones.

In this episode, I also introduce my upcoming program, "Activating Time Abundance," designed to help you shift from feelings of time scarcity to experiencing abundance and flow. It’s a timely resource for anyone grappling with the pressures of productivity and stress. Your journey is important, and I hope our discussions resonate with you. Thank you for being part of this incredible journey, and I look forward to sharing more insights in future episodes!

Click here to join The Pleasure Project Program

In this episode, I'll explore how self-aware practices, compassion, and an understanding of the motivations behind self-sabotaging behaviors can pave the way for healthier choices. We'll discuss the importance of recognizing and reframing these patterns, allowing us to cultivate excitement in our existing projects rather than constantly seeking new ones. By doing so, we can foster greater outcomes in our personal and professional lives.

Join me as I invite you to reflect on your own self-sabotaging behaviors and begin a journey toward greater self-awareness and fulfillment. If you resonate with this message and are looking for support in navigating these challenges, know that I'm here to help you connect with your true desires and achieve your goals.

Click here to join The Pleasure Project Program

In the Pleasure Project program, one of the most powerful things we do is build a toolbox of quick anti-anxiety, anti-stress practices you can use anytime, anywhere. These aren’t just nice-to-have—they’re essential for regulating your nervous system, completing the stress cycle, and keeping your “stress bucket” from overflowing.

In this episode, I’m teaching you three of my favourite nervous system reset tools that work in literal seconds:

✨ Peripheral Vision Activation

✨ The Physiological Sigh

✨ Interoception + Progressive Relaxation

And as a bonus, I’m sharing a beautiful Tour of the Senses practice inspired by Martha Beck’s Beyond Anxiety.

These practices are simple, subtle, and work anytime you feel overwhelmed, disregulated, or just want to recenter your energy. You'll not only feel better in the moment, but you'll also build long-term resilience, regulate your stress response, and show up to your life with more clarity, calm, and grounded confidence.

Save this episode, share it with someone who could use a little more peace, and revisit it anytime you need a nervous system reset.

🔗 Links:

👉 Join the Pleasure Project Waitlist to get the full toolbox of stress-relief practices and transformational mind-body tools.

👉 If you loved this episode, please leave a rating and review—it helps spread the calm!

Click here to join The Pleasure Project Program

The real challenge lies not in knowing what to do, but in executing those plans. This four-step approach will empower you to take aligned action, foster self-trust, and enhance your confidence, positioning you closer to achieving your biggest aspirations. If you find these concepts resonate with you, join the waitlist for the Pleasure Project program to be notified when the door opens.

This episode outlines a comprehensive framework for achieving your goals: defining your motivations, creating a specific action plan, reinforcing new habits through neuroplasticity, and effectively managing your emotions while executing your plans. By implementing these strategies, you'll be equipped to overcome procrastination and make meaningful strides toward fulfilling your dreams. Tune in to explore these transformative tools and gain insights that will elevate your personal integrity and proactive behaviour.

Click here to join The Pleasure Project Program

In this episode, we’re breaking down the real reasons behind procrastination, from fear of failure and perfectionism to dopamine addiction and subconscious rebellion. I’ll also share practical, science-backed strategies to break the cycle and finally get moving on what matters.

If you’re ready to stop overthinking and start taking action—without waiting for motivation to magically appear—this episode is for you.

🔗 Links & Resources Mentioned:

• Work with me – Want personalized coaching on rewiring your habits and mindset? Let’s chat!
• Follow me on Instagram – DM me your biggest takeaway!
• Share – Know someone who needs this? Send it their way!

💬 Join the Conversation!

I’d love to hear from you! DM me or tag me on social media with your thoughts—what’s the #1 thing you tend to procrastinate on?

📩 If this episode resonated with you, take 30 seconds to rate & review—it helps more people find the show!

Have a suggestion for a future episode? Email me at danaskoglund@gmail.com

Click here to join The Pleasure Project Program

What if you had the right support, tools, and structure to make it happen?

I’ve created this workshop to help you JUMP to the next level of success and abundance WITHOUT working harder or longer–but by aligning your energy, actions and mindset.

Here are all the juicy details for The Quantum Leap Workshop + 29-Day Ritual:

📅 February 12th at 12 PM PT (75-Minute Live Workshop)

In this interactive and experiential workshop, you will:

✅ Clarify your Quantum Leap Vision

✅ Define your Elevated Identity (and become it now)

✅ Create your Quantum Leap Action Plan & Daily Tracker

✅ Get paired with an accountability partner for the 29-day Quantum Leap Ritual

Then, every day for 29 days, you'll upgrade your thoughts and beliefs with:

🎧 Private podcast with daily quantum mindset audio recordings

📖 Quantum Leap Workbook to track your bold actions and shift your mindset

✨ This is your invitation to create a massive shift in 29 days. Are you in?

🔗 SIGN UP NOW 🚀

Click here to join The Pleasure Project Program

In this episode, we dive deep into the often misunderstood phenomenon of overwhelm. Whether stemming from personal challenges or broader societal issues, it's crucial to understand that your sense of being overwhelmed is not solely tied to your circumstances. Instead, it is caused by your thoughts and perceptions about those situations.

Overwhelming feelings arise from specific thought patterns, such as feeling like a victim, paralysis from indecision, and the pressures of perfectionism. By reevaluating our mindsets and embracing a more flexible and compassionate approach to ourselves, we can better navigate life's complexities.

Through this episode, you'll learn to identify the sources of your overwhelm, analyze your thinking patterns, and take effective action, starting with manageable tasks. Embracing imperfections and seeking support can help you regain a sense of control and empowerment.

Click here to join The Pleasure Project Program

What if you could achieve in months what most people take years to accomplish? In this episode, we’re diving into how to create a Quantum Leap Year—where growth is exponential, not incremental.

You’ll learn:

✅ The 6 key principles of making a quantum leap in any area of life

✅ How to collapse time and accelerate your success

✅ The identity shift that instantly unlocks new levels of achievement

✅ How to take bold, aligned action to make your goals inevitable

Plus, I’ll introduce you to the 29-Day Quantum Leap Ritual—a structured challenge to help you integrate these shifts into daily life.

🚀 Listen now and start making your leap today!

🎧 Join the Quantum Leap Workshop! Ready to go deeper? My Creating Your Quantum Leap Workshop on Feb 12th will help you clarify your vision, elevate your identity, and create your quantum action plan. Don’t miss it! [Sign up here.]

Click here to join The Pleasure Project Program

In this podcast, we explore how the biggest obstacle to achieving your goals often lies in the belief that you can’t achieve them. Drawing on neuroscience, we see how beliefs become “hardwired” through repeated thoughts, strong emotions (emotional tagging), and our brain’s natural tendency (via the Reticular Activating System) to filter in evidence that confirms existing beliefs. This cycle can lead to self-doubt, self-fulfilling prophecies, and stagnation—especially during major transitions like shifting careers.

The good news is that self-directed neuroplasticity allows you to actively reshape these beliefs. By becoming aware of limiting thoughts, identifying their triggers, and intentionally practicing new, empowering thoughts paired with positive emotion, you can weaken old neural pathways and strengthen new ones. We also discuss how supportive tools like hypnosis help reprogram the subconscious mind. Step by step—through awareness, conscious action, and celebration of small wins—you can form a congruent belief system that aligns with your goals, allowing you to step into the identity of someone who is fully capable of success.

Click here to join The Pleasure Project Program

Want the list of questions to create your Bold Moves list? Email me at danaskoglund@gmail.com and I'll send it to you.

In this inspiring episode, we explore the power of stepping outside your comfort zone to unlock growth, courage, and transformation. Dana shares compelling stories, including Sara Blakely’s childhood lessons on embracing failure, Mel Robbins’ 5-second rule for overcoming hesitation, and her own journey back into dance after a 20-year hiatus by performing in a burlesque show.

You’ll also hear a powerful client story about building the courage to have life-changing conversations and practical tips for identifying and pushing the edges of your comfort zone.

By the end of this episode, you’ll feel inspired to take bold, courageous actions in your own life and business. Whether it’s having a vulnerable conversation, trying something new, or embracing failure as part of the process, this episode is your guide to living boldly.

Key Takeaways:

• Why stepping out of your comfort zone is essential for growth.
• How small, courageous actions build confidence over time.
• Practical tools to manage fear and take the first bold step.
• Inspiring real-life stories to motivate your own transformation.

Challenge: What bold action will you take this week? Share your experience with Dana and let her celebrate your bravery!

Don’t miss this episode packed with actionable insights and inspiration to help you step boldly into your best life.

Click here to join The Pleasure Project Program

You can sign up for free here: https://www.danaskoglund.com/dreamlife

In this episode, I cover 10 steps to gamify your goals so you can make the *most* progress while having the most fun!

Step 1: Identify Your Epic Win and/or Mission

Your Epic Win is your overarching, aspirational goal.

Step 2: Define Your Alter Ego (Hero Avatar)

Your Alter Ego becomes your ultimate "game character" who takes on quests, battles bad guys, and wins. Think of this as the identity you step into to achieve your 2025 goals.

Name Your Alter Ego: Choose a name that represents your future self.

List the attributes and character traits of Your Alter Ego.

Symbol or Totem: Choose an item (e.g., a blazer, bracelet, or even a playlist) that helps you step into this identity.

Step 3: Break Down Your Goal into Quests

Quests are smaller, actionable steps that lead to your Epic Win. Create quests aligned with your goals:

Step 4: Battle Bad Guys with Alter Ego Powers

Bad guys are obstacles or negative patterns that could derail your progress. Name your "bad guys" and strategies to defeat them. Your Alter Ego has unique "superpowers" to defeat obstacles.

Step 5: Power-Ups Aligned with Your Alter Ego

Power-ups are small actions to boost your energy and motivation. Examples:

• Quick Movement: Do a 5-minute stretch or walk between calls.
• Gratitude Boost: Write down 3 wins or things you’re grateful for daily.
• Playlist Power-Up: Listen to a motivational playlist before big tasks.
• Breath Reset: Take 3 deep breaths to reset during stressful moments

Step 6: Engage Allies as Your Alter Ego

Allies are your support system. Identify people who can help. Your Alter Ego interacts with allies as a leader and collaborator. Use their help to strengthen your "powers."

Step 7: Reflect as Your Alter Ego

At the end of the day, reflect as your Alter Ego:

• What quests did I complete?
• How did I embody The Visionary CEO today?
• What lessons did I learn to improve my performance tomorrow?

Step 8: Track Wins

Celebrate every small victory to maintain motivation:

• Log daily achievements in a journal or app.
• Use visual tools like a progress chart or habit tracker.
• Celebrate milestones with meaningful rewards.

Step 9: Elevate with Alter Ego Challenges

Take on challenges that push you out of your comfort zone but feel achievable as your Alter Ego.

Step 10: Create a Daily Plan and Track Your Progress

• Morning Activation: Step into your Alter Ego with your symbol/totem and mantra.
• Quests:
• Write and post engaging Instagram content.
• Book two discovery calls.
• Plan your next workshop.
• Midday Power-Up: Take a gratitude break as your Alter Ego to maintain momentum.
• Battle Bad Guys: Use Alter Ego superpowers to overcome distractions and fears.
• Evening Reflection: Log wins as your Alter Ego and set quests for tomorrow.

Click here to join The Pleasure Project Program

You can sign up for free here: https://www.danaskoglund.com/dreamlife

In this episode, I cover key strategies to stick to your goals this year:

1. **Stress Test Your Goals**: Assess your goals by listing potential obstacles and strategies to overcome them. Ask yourself if you're prepared for your journey to take longer, cost more, or be harder than expected. If you're not willing to commit, you might need to reevaluate your goal.

2. **Evaluate the Costs**: Understand the time and effort required. You may need to sacrifice activities that consume your time, like scrolling through social media or binge-watching shows. Identify what you can delegate or eliminate from your schedule to create space for your new goal.

3. **Adopt New Habits**: Identify habits necessary for achieving your goals. Instead of diving in completely, start small. Break down your habits into tiny, manageable actions, allowing patience and time for these new practices to solidify. Focus on incremental improvements rather than perfection.

4. **Embrace Emotions**: Recognize that uncomfortable emotions, such as failure, rejection, and frustration, are part of the journey. Understand where these feelings manifest in your body and make peace with them. Accept that they’ll accompany your pursuit of goals but shouldn’t derail your progress.

5. **Change Your Identity**: Transform your beliefs about yourself and your goals. Reflect on how your current self-view contradicts your aspirations. Shifting your perspective can be powerful; for example, learning about the negative effects of sugar may help someone motivated to give it up. When your beliefs shift, your behaviours will follow.

Achieving your goals is about more than just setting them—it's about the dedication and effort that follow. If you’re ready to transform your approach this year, check out my Dream Life webinar on January 10.

✨ Wishing you a transformative and abundant year ahead! If you found this helpful, please share, rate, and review! 🎧💫

Here's your complete guide to all my past podcasts on Goals:

59. Goal setting as a spiritual practice

74. Goal fuel

94. Goal week: 8 reasons why your goals haven’t manifested yet

95. Goal week: 6 mistakes to avoid in the goal-setting process

96. Goal week: 6 mindset shifts to achieve your goals with ease

97. Goal week: manifest your goals like a yogi

99. A case for goal setting

106. 6-month goal hypnosis

138. Intention to Action webinar 

145. Your word of the year

170. Dream to Done: Goal Achievement Playbook Part 1 (scientifically proven ways to set goals)

171. Dream to Done: Goal Achievement Playbook Part 2 (To-be list)

172. Dream to Done: Goal Achievement Playbook Part 3 (Weekly Planning)

173. Dream to Done: Goal Achievement Playbook Part 4 (Daily goal manifestation practice)

Click here to join The Pleasure Project Program

In this reflective and empowering episode, I dive deep into the concept of alignment with your core values. As the year comes to a close, it's the perfect time to assess how well you’ve lived in integrity with what truly matters to you. I share my personal process for creating an "Integrity Report," using thought-provoking questions to evaluate alignment with core values such as Adventure, Authenticity, Beauty, Compassion, Empowerment, Family, Pleasure, Health, and Growth. Tune in for actionable insights to help you celebrate your wins, learn from challenges, and step into the new year with clarity and purpose.

What You’ll Learn in This Episode:

• Why creating an Integrity Report can be a game-changer for personal growth.
• The importance of checking in with your core values and what they mean to you.

Why This Matters:

Reflection is one of the most powerful tools for self-awareness and growth. By taking the time to evaluate your alignment with your values, you’ll uncover insights that can guide you into the new year with purpose and intention. This episode isn’t just about looking back—it’s about preparing to move forward with clarity and confidence.

Have you created an Integrity Report before? What value are you focusing on as you move into the new year? Share your thoughts with me on Instagram

Don’t Forget to Leave a Review!

If this episode resonated with you, please take a moment to leave a review. Your feedback helps me reach more people and create meaningful content!

Ready to go deeper? Join The Pleasure Project Program

Click here to join The Pleasure Project Program

In this episode, we’re diving into the art of cultivating balance—not as a perfect state but as a dynamic practice of aligning your actions with your values and priorities. If you’ve ever felt pulled in too many directions or struggled to juggle your ambitions with self-care, this episode is for you.

What You’ll Learn in Today’s Episode:

• Why balance isn’t about perfection but about intentional alignment.
• How the Life Wheel can help you evaluate and recalibrate different areas of your life.
• The power of planning as a practical way to focus on what truly matters.
• How to balance ambition with self-care to sustain your energy and well-being.
• The importance of saying no to create space for your priorities.
• Tips for balancing the drive to “do” with the joy of simply “being.”

Take Action: During this episode, I’ll guide you through using the Life Wheel to assess your current balance and identify one small shift you can make today. Grab a pen and paper to try this simple but powerful exercise.

Resources Mentioned:

• The Life Wheel exercise (a tool to evaluate and recalibrate your life) (full workbook included when you register for the Annual Planning Retreat)
• Practical tips for planning, self-care, and setting boundaries

Let’s Connect! After listening, I’d love to hear your biggest takeaway. Share your Life Wheel insights or the small shift you’re making this week! Tag me on Instagram and share this episode with someone you care about!

Click here to join The Pleasure Project Program

We’re living in a world of endless opportunities, expectations, and information. While technology promised us more leisure, we’re more exhausted and anxious than ever. Why? Because we’ve been programmed to chase happiness on the other side of our achievements, sprinting on the hedonic treadmill of “doing it all.”

This episode unpacks the cultural lie that productivity equals worth, especially for women and marginalized groups, who often feel pressured to prove themselves by overdelivering in every area of life. But there’s a shift happening—more of us are challenging toxic productivity and embracing a new way of living.

It's possible to:

• Accomplish more while doing less.
• Manage stress and prioritize self-care.
• Own your worth, independent of your achievements.
• Activate time abundance and easeful living.

If you want to feel “enough” no matter what, create balance, and enjoy a life filled with time, energy, love, and financial freedom—this episode is your invitation to stop sprinting and start thriving.

If you're ready to make these changes with support inside my Pleasure Project Program, click here to book a call with me.

Click here to join The Pleasure Project Program

In this episode, we’re diving into practical strategies to help you navigate the holiday season with ease and joy. The holidays can bring a whirlwind of activities, emotions, and challenges, but with the right mindset and tools, you can thrive through it all. Here’s what we’ll cover:

Common Holiday Challenges

• Overcommitting: Too many events leading to overeating, drinking, and late nights.
• Stressful Situations: Managing visitors, relatives, or holiday travel.
• Overspending: Financial stress during gift-giving season.
• Time Crunch: Juggling self-care with holiday obligations.
• Health Struggles: Lack of sleep, getting sick, and maintaining healthy habits.
• Saying No: Learning to decline invitations or obligations without guilt.

Key Strategies for a Joyful Holiday Season

1. Setting Boundaries Around Self-Care

• Identify your non-negotiables for self-care and stick to them.
• Remember: You’re more generous and patient when you’re not depleted.
• Learn to say no with grace and without guilt.

2. Navigating Challenging Relationships

• Recognize that others’ actions and words come from their programming, not yours.
• Let go of expectations for how you think others should behave.
• Decide in advance how you want to think and feel about difficult family members.

3. Managing Stress

• Empty Your Stress Bucket: Practice movement, meditation, or breathwork.
• Understand what stress is costing you: physical health, emotional well-being, and mental clarity.
• Identify your triggers and shift your reaction to them.

4. Staying on Track with Healthy Eating

• Make decisions in advance about what you will eat and drink.
• Stay hydrated – hunger is often mistaken for thirst.
• Prioritize vegetables and protein to fill up before indulging.
• Focus on your “whypower” – your deeper reasons for staying healthy – over relying solely on willpower.

5. Supporting Your Immune System

• Prioritize sleep and avoid processed, inflammatory foods.
• Eat whole foods and support gut health.
• Maintain keystone habits like regular exercise and meal planning.

6. Creating a Meaningful Holiday Season

• Set Intentions: Decide how you want to celebrate, give, and feel.
• Savor the Moments: Practice mindfulness by fully experiencing the sights, sounds, and feelings of the season.
• Embrace Hygge: Find coziness and contentment in simple pleasures, like warm slippers, a good book, or a hot cup of tea.

This Holiday Season, Remember:

It’s about more than just surviving; it’s about thriving. By taking intentional steps to prioritize your well-being, manage stress, and focus on what truly matters, you can enjoy a holiday season that’s full of joy, peace, and meaningful connection.

Tune in for practical tips, mindset shifts, and inspiration to make this your most magical holiday season yet!

Click here to join The Pleasure Project Program

In this episode, I’ll show you how a simple 5-minute practice rooted in neuroscience can transform your identity and align you with the future version of yourself who’s already living your dreams.

By the end, you’ll know how to use self-hypnosis to rewire your brain, step into your power, and take aligned action towards your goals.

🔑 **Key Takeaways:**

- **Self-Image and Success**: Your self-image dictates your actions and decisions. If you struggle to see yourself as disciplined, deserving, or capable, achieving your ambitious goals may feel out of reach.

- **Becoming Your Future Self**: It’s essential to envision the person you need to become to manifest your dreams. What extraordinary goals do you wish to achieve, and who do you need to be to make them a reality?

- **Subconscious Resistance**: Our subconscious mind tends to resist change, preferring safety over risk. This conflict can hinder our conscious desires for growth.

- **Mental Rehearsal**: Visualization is a powerful tool! Athletes like Michael Phelps use mental rehearsal to prepare for success, reinforcing actions through vivid imagery.

- **Transformative Hypnosis**: Contrary to popular belief, hypnosis is not about losing control. It’s a deeply relaxed, focused state that allows for profound subconscious change. Studies show it can effectively reduce anxiety, boost confidence, and even aid in weight loss.

🎁 **Exclusive Offers**: Stay tuned for our Black Friday deal—a custom hypnotic audio track designed specifically to help you achieve your unique goals! Sign up for my email list and follow me on Instagram for access and updates.

Click here to join The Pleasure Project Program

In today's episode, I’m pulling back the curtain on my daily habits and routines that have evolved over the past 11 years. Many listeners have asked about my diet and morning rituals, and I’m excited to share a detailed look at how incremental changes can lead to a fulfilling life.

Key Takeaways:

- **1% Improvements**: Understand the power of small, manageable changes. It’s not about overnight transformations but about gradually integrating sustainable habits.

- **Capacity Matters**: Assess what change feels doable within your current commitments. Focus on maintaining existing improvements before adding new ones.

- **Morning Rituals**: The morning routine that primes me for productivity and wellness, including practices like dry brushing, tongue scraping, and a nourishing morning drink.

- **Work-Life Balance**: Learn how I balance my coaching business with family responsibilities while ensuring I carve out time for personal interests and self-care.

My Daily Routine:

- **Morning Kickoff**: I wake naturally around 5 a.m. and begin with reflection before engaging in my physical and mental wellness practices.

- **Physical Activation**: From warm lemon water to strength training and yoga, my mornings are packed with activities that energize my body and mind.

- **Mindfulness and Connection**: Daily walks and meditation help me stay present, while journaling aligns my goals and thoughts.

- **Structured Work Hours**: I keep my coaching calls capped at four per day to maintain my effectiveness, allowing for deep work on projects when not in sessions.

- **Evening Wind Down**: I prioritize family time and self-care, ending my days with reflection through reading and unwinding rituals.

Action Steps:

1. **Identify Your 1%**: Reflect on one area of your daily routine that you can improve by just 1%. Make a small, manageable change this week.

2. **Mind Your Capacity**: Evaluate your current commitments and consider what habit you can implement without feeling overwhelmed.

3. **Create a Reflective Practice**: Start your day with five minutes of reflection, journaling your intentions and feelings to guide your focus.

By focusing on balance and clarity, I emphasize that a fulfilling life is achievable through conscious effort and planning. As we gear up for the holiday season, stay tuned for special announcements and Black Friday offers coming your way!

Don't forget to share your takeaways with me on Instagram or through my email list—your feedback is invaluable as we continue this journey together!

Tune in, get inspired, and take the next step in your wellness journey!

Click here to join The Pleasure Project Program

Episode Highlights:

• The Power of Perception: Discover how Ellen Langer’s 1981 study changed our understanding of aging. Learn how eight men in their 70s who “lived as if it was 1959” for five days saw significant physical improvements. By changing their mindset, they literally turned back the clock.
• The Impact of Your Thoughts on Health: We discuss how negative beliefs about aging can create a self-fulfilling prophecy. Discover why saying “I’m getting old” impacts your health and learn to tell yourself a new story.
• Inspiring Studies on Mindset and Longevity: Did you know that people with positive views on aging live, on average, 7.6 years longer? We discuss this fascinating study and what it reveals about the power of a positive mindset on physical health.
• Redefining Your Beliefs About Aging: This episode challenges you to ask yourself: What do you want to believe about aging? How do you want to feel as you grow older?

Key Takeaways:

1. Your body believes what you tell it, so feed it positive messages about growth, strength, and resilience.
2. Changing your beliefs about aging can change how you experience it and may even extend your life.
3. A positive outlook on aging opens up new possibilities for health, happiness, and strength at every stage of life.

Please share this episode with someone who needs to hear it!

Click here to join The Pleasure Project Program

We discuss the traits of toxic productivity, including work obsession, constant self-criticism, lack of satisfaction, and blurred work-life boundaries, and the toll it takes on our mental and physical health, creativity, and relationships. This “hustle” culture mindset often prevents us from fully resting or enjoying life, leaving us burned out, isolated, and still wanting more.

Stay tuned for my new program, Activating Time Abundance, designed to help reframe our relationship with work and time. Through stories of influential thinkers like Charles Darwin, Albert Einstein, and Virginia Woolf, we explore how working intensely for a few hours a day, balanced with rest and recreation, can lead to greater creativity and satisfaction. This episode is for anyone ready to question hustle culture and embrace a more abundant, fulfilling approach to time.

Tune in to learn:

• Key indicators of a toxic relationship with productivity and time
• The costs of constant busyness on health, happiness, and creativity
• How historical figures found success in shorter, focused work sessions
• Ways to start transforming your mindset around time and self-worth

Join us to reclaim your time, reduce stress, and unlock a more balanced and fulfilling life.

Click here to join The Pleasure Project Program

Practice One: Immerse Yourself in Prosperity

The first practice involves immersing oneself in environments that reflect the qualities you wish to embody. I share a personal anecdote about visiting a beautifully renovated home, which sparked new ideas for my own living space. This experience underscores a critical point: immersing ourselves in environments that resonate with our aspirations can open our minds to possibilities we hadn’t previously considered.

But let’s break this down further. When we expose ourselves to beauty, design, and environments that embody abundance, we alter our thought processes. This practice is about upgrading your inputs. By seeking experiences that inspire and elevate your mindset—whether that's visiting art galleries, upscale neighbourhoods, or even beautiful parks—you begin to align your consciousness with abundance. This alignment can redefine your perception of what is possible, helping you to visualize and work toward a life that feels fuller and more expansive.

#### Practice Two: Shift Your Focus on Resources

This practice is for adopting a money abundance mindset. In a world where economic uncertainty and inflation are rampant, money scarcity can feel like a natural and pervasive mindset. However, you can flip the script during economic exchanges.

When you find yourself purchasing groceries, covering a gas bill, or enjoying a meal out, take a moment to consider the myriad individuals and systems involved in these transactions. For instance, appreciate the hardworking people who cultivated the food, those who transported it, and the individuals who ensured the gas you’re pumping into your car reaches the station. This recognition fosters a mindset of gratitude, transforming how you view your financial interactions.

By shifting your focus from the exchange amount to the energy and resources behind the exchange, you allow feelings of love, joy, and gratitude to permeate your daily life. This reflective practice can dismantle the feeling of scarcity that many of us grapple with, nurturing a mindset of abundance that enhances your overall experience.

Click here to join The Pleasure Project Program

If you have any questions I didn't answer, please reach out to me directly at dana@danaskoglund.com

Click here to join the Sugar Detox

Click here to join The Pleasure Project Program

You’ll learn:

• How sugar affects your brain and body—and what you can do to stop cravings for good
• Subconscious techniques to reprogram your mind for success
• A 10-day plan to reset your body and transform your health

Do you want to win a spot in the next 10-Day Sugar Detox??

Here's how to enter:

1. Go to Apple Podcasts or Spotify
2. Find The Pleasure Project Podcast
3. Follow, rate and write a review
4. Take a screenshot of your review and email it to me.
5. A winner will be chosen on Monday, Oct 14.

Click here for more details about the 10-Day Sugar Detox.

Click here to join The Pleasure Project Program

🌟 **Key Takeaways:**

1. **Understanding Your Habits**: Explore the emotional needs that sugar and other substances fulfill, and uncover healthier alternatives to create genuine joy in your life.

2. **Join Our Sugar Detox**: Kickstart your journey with our upcoming detox program starting October 19th. Over 10 transformative days, we’ll focus on purging not only sugar but also mental habits that keep you stuck. Expect guided journaling prompts that encourage introspection and habit reform. Click here to join the next 10-Day Sugar Detox (October 19-30)

3. **Emotional Fulfillment**: Learn to identify what “sugar” provides in your life—comfort, grounding, or reward—and discover healthy alternatives that deliver the same emotional satisfaction without the downsides.

4. **Redefining Play**: Embrace your inner child! Reflect on your character in the movie of your life—are you embracing creativity and fun or are you bogged down by seriousness?

5. **Prioritizing Fun**: Engage with insights from happiness expert Emma Sapala, revealing how fun enhances energy, boosts charisma, and fuels innovation.

6. **Creating Your Fun Repertoire**: Identify activities that bring you joy. Activities like dancing, exploring new interests, or simply spontaneous outings can reinvigorate your spirit.

7. **Revisit Childhood Joys**: What did you love as a kid? Use those memories to spark ideas for fun activities you can reintroduce into your routine.

8. **Crafting Your Fun Bucket List**: Consider all forms of play—imaginative, physical, creative, and social. Make time for them, and remember: "Too much fun was never anyone’s last regret.”

Ready to change your relationship with food and break free from cravings? Our next sugar detox kicks off on October 19th—a 10-day journey to detox your body and mindset!

Click here to join the next 10-Day Sugar Detox (October 19-30)

Click here to join The Pleasure Project Program

In this episode, we dive deep into why sugar is so addictive and the hidden forces that make it nearly impossible to quit. We’ll explore three main reasons behind the sugar struggle:

1. Evolution and Biology: Our bodies evolved to seek out high-calorie foods and store fat, especially when faced with the prospect of scarcity. But today’s world of processed, sugary foods overstimulates our brain’s reward system, creating cravings that are hard to resist. Learn how sugar hijacks our hunger hormones, dulls our taste buds, and triggers overconsumption.
2. Socialization: From childhood rewards to holiday celebrations, sugar is embedded in our culture. It’s used to celebrate, comfort, and connect, making it socially acceptable—even expected—to indulge. We'll talk about how these social cues have conditioned us to turn to sugary foods for every occasion.
3. Environment: Sugar is everywhere. From grocery stores to restaurant menus, food manufacturers and advertisers capitalize on our cravings by adding sugar to almost everything we eat. We'll uncover how choice architecture and clever marketing keep us hooked on junk food, making healthy eating harder than ever.

If you’ve ever wondered why kicking sugar is such a challenge, this episode will reveal the biological, psychological, and environmental reasons behind the cravings—and what you can do to break free.

Click here to join my free webinar: 3 Secrets to Kicking Sugar for Good: Rewire Your Brain and Transform Your Body.

On Friday, October 11 at 9 am PT you’ll learn:

• How sugar cravings are hardwired into your brain and why typical detoxes fail
• The 3 secrets to rewiring your brain and breaking free from sugar addiction
• Actionable steps to jumpstart weight loss and boost your energy

Click here to join the 10-Day Sugar Detox Oct 18 - 30

Click here to join The Pleasure Project Program

I talk about:

• what people-pleasing really is (it's not what you think)
• why we do it
• how to know if you're people-pleasing or being generous
• the costs of people-pleasing
• what you gain when you stop people-pleasing
• how to stop

Click here to join the Sugar Detox from October 19-30

Click here to join The Pleasure Project Program

Key Takeaways:

1. **Avoid Reliance on Willpower**

- **The Finite Resource:** Understand that willpower is limited. Instead of white-knuckling through change, connect with your "why." What drives you to establish this habit?

- **Visualize Success:** Regularly reflect on the positive outcomes of your new habit to fuel your motivation during tough moments.

2. **Break Free from All-or-Nothing Thinking**

- **Start Small:** Embrace the power of incremental change. Opt for “baby steps” to keep overwhelmed feelings at bay. For instance, if creating social media content feels daunting, commit to just one minute of effort daily.

- **Stay Flexible:** Anticipate challenges and be ready to adapt your approach. Your path may shift, but that doesn’t mean progress has to stop.

3. **Modify Your Environment**

- **Support Your Habits:** Shift your surroundings to nurture your new habits. Create dedicated spaces or visual reminders that encourage your growth.

- **Eliminate Distractions:** Identify and remove elements that provoke old, unwanted behaviors. Turn your environment into a catalyst for sustained change.

Action Steps:

1. **Identify an Area of Improvement:** Pinpoint one significant area in your life needing change.

2. **Select a Key Habit:** Determine the most impactful habit you can cultivate in this area.

3. **Break It Down:** Simplify the habit into the smallest actionable step to initiate your journey.

4. **Clarify Your "Why":** Write down the benefits you’ll gain by sticking to this new habit.

5. **Build Your Support System:** Seek out friends, community groups, or coaches who encourage your growth.

Have a suggestion for a podcast episode? Email me at dana@danaskoglund.com

Click here to join The Pleasure Project Program

1. Upon waking, visualize the best possible day
2. Have a morning routine that sets you up for an awesome day
3. Presence your desires.
4. Journal or brainstorm on your goals
5. Review your plan for the day ahead (include goal-directed activities)
6. Follow through on the plan, enjoy the process and celebrate each accomplishment

Click here to join The Pleasure Project Program

Click here to join The Pleasure Project Program

This is the most often missed piece (and probably the most important one). Achieving your goals involves more than just setting them - it also requires you to work on your beliefs, identity, and mindset. By focusing on who you need to be to achieve your goals and aligning your thoughts, emotions, and actions with that vision, you can make internal shifts needed to turn your goals into reality.

Part 2 is about your "to-be" list - which needs to come BEFORE your "to-do" list. Your "to-be" list includes your self-image, habits, beliefs, environment and all the things that determine if you will show up and complete your to-do list.

Stay tuned for part three, where we will discuss the practical strategies and actions you can take to make progress towards your goals.

Click here to join The Pleasure Project Program

As summer comes to a close and we transition into fall, you might feel the pull toward getting into a routine and refocusing on your goals.

To set yourself up for success, I've synthesized 10 years of practice plus evidence-based methods into a simple 4-part process to achieve your goals.

Part 1 walks you through the 10 ingredients you need. As Zig Ziglar said, “A goal properly set is halfway reached”.

We delve into the science behind goal setting with a comprehensive guide to help you set and achieve your goals effectively. We discuss the importance of setting specific, measurable, time-bound, challenging, approach-oriented, and values-aligned goals. Having intrinsic motivation and accountability are also key factors in goal achievement.

Stay tuned for the upcoming episodes in our four-part series, where we will share powerful strategies like creating a to-be list, weekly planning power hour, and morning manifestation process to help you maximize the last four months of the year.

Click here to join The Pleasure Project Program

Click here to join The Pleasure Project Program

Click here to join the zoom Q&A session on Wednesday, August 14th at 4 pm PT

Click here to join The Pleasure Project Program

August 6-8, 9 am PT each day. Show up live for a chance to win prizes and special bonuses and get the replay.

Click here to join The Pleasure Project Program

Click here to access the Secret Podcast

Click here to join the 3 Day Live Experience Purpose, Power, Pleasure.

Click here to join The Pleasure Project Program

Welcome to episode 166 of the Pleasure Project podcast, where we dive into a masterclass on setting boundaries. Understand why you struggle with boundaries and understand your thoughts, emotions, and actions surrounding them.

Boundaries are not about controlling others but about self-protection and maintaining balance in relationships.

Boundaries are crucial for maintaining balance, reducing stress, and living authentically.

Uncover what's getting in the way of prioritizing your well-being and learn essential tools and insights for embodying self-respect and more balance. 

I cover:

• The real reason you struggle with setting and maintaining boundaries
• Learn to differentiate between boundaries, requests, ultimatums, threats, and demands,
• step-by-step process for setting and enforcing boundaries

Click here to join The Pleasure Project Program

Click here to access the Secret Podcast

Click here to get on the waitlist for Pleasure Project Program

In this episode of the Pleasure Project podcast, I share my TED Talk-style speech on how to change a habit in just three minutes. Habits play a crucial role in shaping our health, finances, relationships, and overall quality of life. They are behaviors, thought patterns, or emotions that we repeat unconsciously on autopilot. 

Building new habits or breaking old ones can be challenging, often taking weeks, months, or even years. I share a powerful method to create a new habit in just three minutes. 

I discuss:

• the four key ingredients for creating new habits:: trigger, behaviour, emotional fuel, and reward.
• the importance of starting small 
• A scientifically proven method for changing your brain quickly
• An alternative to willpower that works way better
• The most important thing to focus on that most people miss
• I walk you through the step-by-step process of self-directed neuroplasticity to change any habit in 3 minutes

In the words of Aristotle, "You are what you repeatedly do. Excellence is not an act, but a habit." 

Click here to join The Pleasure Project Program

Through in-the-moment strategies and long-term solutions, you'll learn to break unhealthy patterns. By recognizing, regulating, and redirecting emotions, you can overcome emotional eating habits and make healthier choices.

In episode 164, I cover:

• my journey with overcoming emotional eating
• why we emotionally eat (biological, environmental and social factors)
• Emotional Eating RX using 3 R's: Recognize, Regulate and Redirect
• What happens when you STOP emotionally eating

If you want support, guidance and training to end emotional eating for good, Click here to join the waitlist for The Pleasure Project Program.

Click here to join The Pleasure Project Program

The Buddha said, 'What you think, you become. What you feel, you attract. What you imagine, you create.'

At the beginning of the year, one of the goals I set was to grow my public speaking career but I wasn’t sure how. Whenever I thought about finding bigger speaking opportunities or speaking on a larger scale, I felt stuck. So I enrolled in a public speaking program to get the guidance and support I needed. My goal was to get my first paid speaking gig. 

Another thing that I’ve been struggling with for many years is hitting a glass ceiling in my business. I wanted to figure out how to bust through it and get to the next level.

Finally, I’ve wanted to be more connected to my intuition for many years now, and I wanted to develop my self-trust and be more tuned in to my inner guidance system.

So, alongside my Pleasure Project Program students (click here to get on the waitlist), I created an 80-day project to help me tap into my power to raise my upper limit, achieve my public speaking goal, and strengthen my intuition.

In this episode, I share what worked, and what didn't, the lessons I learned and the results from my latest 80-day experiment.

Click here to join The Pleasure Project Program

This experience is designed for seasoned entrepreneurs ready to increase their impact.

You'll learn...

🌟 How to move a room through voice energetics. Discover the 7 powerful ways to leverage your voice for greater impact and income in your business. 

🌟 How to command the stage with The Elevated Keynote Framework. Refine your entire message not just on the stage but in any way you share your message!

🌟 How to get booked + PAID as a speaker in ANY Industry with a stand out speaker kit. Learn how to get booked, increase your credibility, and attract high-paying clients.

Click here to join The Pleasure Project Program

And I want to give a huge, huge thank you to everyone who voted for me for Best Life Coach. I won! I feel so blessed and honoured to have been recognized. Thank you from the bottom of my heart for voting for me. If you ever want me to talk about anything on the podcast, please don't hesitate to send me a message, send me an email at dana@danaskoglund.com, send me an Instagram message @danaskoglund, and let me know what you want to hear. And I am more than happy to create a podcast for you. I hope you enjoy this interview!

Click here to join The Pleasure Project Program

Click here to get on the waitlist

In this episode, we explored the concept of cultivating unconditional confidence, which is essential for success and personal growth. We discussed practical strategies to boost confidence, such as using power poses and focusing on posture, as well as how our clothing choices and environment can impact our self-assurance. We also delved into cognitive confidence, addressing limiting beliefs and changing negative thought patterns to enhance confidence levels. By incorporating these tools and practices into our lives, we can cultivate a strong and resilient sense of self-assurance that empowers us to reach our full potential. Remember, confidence is a key factor in shaping our experiences and creating a fulfilling reality.

Click here to join The Pleasure Project Program

In this episode of the Pleasure Project podcast, I dive into the critical topic of managing stress and anxiety effectively. I shed light on the origins of anxiety, the impact of our modern lifestyles, and the importance of addressing these issues to safeguard our health and well-being.

I share practical tools in three main categories - nervous system regulation, managing the mind, and optimizing lifestyle - to help you manage stress and anxiety in your daily life. By implementing these tools, you can experience reduced anxiety levels and a greater sense of well-being.

I’m so honoured to be nominated for Best Life Coach in Kelowna. 

If you’ve benefitted from my work in any way, could you please take 60 seconds to vote for me?

You can vote May 6-18 and enter to win 1 of 4 prizes:

1. Align & Thrive, my DIY health coaching program for creating healthy daily routines based on Ayurveda ($1500USD)
2. 2 passes to the next live 10 Day Sugar Detox (October 2024) ($200USD)
3. 4 1-1 coaching sessions with me ($1000USD)
4. Your pick of any of my mini-trainings listed below: ($49-$500USD) + 1-50 min rapid result coaching session with me

→ 21 Days to Epic Sleep

→ 21 Days to Hack Your Habits

→ 8 Pounds in 30 Days

→ Master Your Mindset

Here is the link to vote: https://bestof.kelownanow.com/ 

Here is a 30 second video to show you exactly how to do it.

I would be so grateful. 

Here's a little recap of the details to enter for a chance to be selected:

1. Click here: https://bestof.kelownanow.com/
2. Click “Vote for favorites”
3. Set up your account
4. Scroll down to “Health and Fitness”
5. Find my name under “Life Coach” and vote!
6. Take a screenshot
7. Email me at danaskoglund@gmail.com and attach the screenshot
8. Cross your fingers 🤞 and think about which prize you’ll pick

Click here to join The Pleasure Project Program

My heart is bursting.

I’m madly in love with life right now.

If you want to tap into this incredible feeling, in this episode of The Pleasure Project Podcast, I share 7 gratitude practices to try to rap the many benefits of gratitude which include (but are not limited to): Stronger immune systems • Less bothered by aches and pains • Lower blood pressure • Exercise more and take better care of their health • Sleep longer and feel more refreshed upon waking • Higher levels of positive emotions • More alert, alive, and awake • More joy and pleasure • More optimism and happiness • More helpful, generous, and compassionate • More forgiving • More outgoing • Feel less lonely and isolated.

The 7 practices include:

1. Gratitude Rampage by Ester Hicks
2. 5 Whys
3. Self-massage body gratitude
4. Nourished with food
5. Letter of Appreciation
6. Gratitude in advance
7. Self-Gratitude: Self-gratitude journaling prompts

• I’m deeply grateful for (insert 3 qualities you possess).
• I’m proud of myself for (your biggest accomplishment this year).
• I forgive myself for (something you regret).
• I appreciate my ability to (insert your superpower here).
• I love my (insert your best physical attribute).
• I’m celebrating myself for making it through (insert your biggest challenge).
• At this time next year, I will be thanking myself for (insert a deep desire).

I’m so honoured to be nominated for Best Life Coach in Kelowna. 

If you’ve benefitted from my work in any way, could you please take 60 seconds to vote for me?

You can vote May 6-18 and enter to win 1 of 4 prizes:

1. Align & Thrive, my DIY health coaching program for creating healthy daily routines based on Ayurveda ($1500USD)
2. 2 passes to the next live 10 Day Sugar Detox (October 2024) ($200USD)
3. 4 1-1 coaching sessions with me ($1000USD)
4. Your pick of any of my mini-trainings listed below: ($49-$500USD) + 1-50 min rapid result coaching session with me

→ 21 Days to Epic Sleep

→ 21 Days to Hack Your Habits

→ 8 Pounds in 30 Days

→ Master Your Mindset

Here is the link to vote: https://bestof.kelownanow.com/ 

Here is a 30 second video to show you exactly how to do it.

It would be so grateful. 

Here's a little recap of the details to enter for a chance to be selected:

1. Click here: https://bestof.kelownanow.com/
2. Click “Vote for favorites”
3. Set up your account
4. Scroll down to “Health and Fitness”
5. Find my name under “Life Coach” and vote!
6. Take a screenshot
7. Email me at danaskoglund@gmail.com and attach the screenshot
8. Cross your fingers 🤞 and think about which prize you’ll pick

Click here to join The Pleasure Project Program

I’m so honoured to be nominated for Best Life Coach in Kelowna. 

If you’ve benefitted from my work in any way, could you please take 60 seconds to vote for me?

You can vote May 6-18 and enter to win 1 of 4 prizes:

1. Align & Thrive, my DIY health coaching program for creating healthy daily routines based on Ayurveda ($1500USD)
2. 2 passes to the next live 10 Day Sugar Detox (October 2024) ($200USD)
3. 4 1-1 coaching sessions with me ($1000USD)
4. Your pick of any of my mini-trainings listed below: ($49-$500USD) + 1-50 min rapid result coaching session with me

→ 21 Days to Epic Sleep

→ 21 Days to Hack Your Habits

→ 8 Pounds in 30 Days

→ Master Your Mindset

Here is the link to vote: https://bestof.kelownanow.com/ 

Here is a 30 second video to show you exactly how to do it.

It would be so grateful. 

Here's a little recap of the details to enter for a chance to be selected:

1. Click here: https://bestof.kelownanow.com/
2. Click “Vote for favorites”
3. Set up your account
4. Scroll down to “Health and Fitness”
5. Find my name under “Life Coach” and vote!
6. Take a screenshot
7. Email me at danaskoglund@gmail.com and attach the screenshot
8. Cross your fingers 🤞 and think about which prize you’ll pick

Click here to join The Pleasure Project Program

Self-coaching is a powerful tool that can help you navigate through challenges, make decisions, and take action toward your dreams. It involves asking yourself powerful questions, reflecting on your beliefs and behaviours, and taking responsibility for your actions. Through self-coaching, you can gain a deeper understanding of yourself and get out of your way.

One of the key benefits of self-coaching is that it empowers you to take control of your life and make positive changes. Instead of depending on external sources for guidance, you learn to trust your intuition and wisdom. This self-reliance can be incredibly empowering and can help you build resilience and self-confidence.

Another benefit of self-coaching is that it can help you gain clarity and focus. By taking the time to reflect on your thoughts and feelings, you can uncover hidden beliefs and patterns that may be holding you back. This awareness allows you to make more conscious choices and take aligned action towards your goals.

Self-coaching can also help you cultivate a growth mindset. Instead of viewing challenges as obstacles, you learn to see them as opportunities for growth and learning. This shift in perspective can help you overcome fear and resistance and take bold steps toward your dreams.

In addition, self-coaching can help you build self-awareness and emotional intelligence. By tuning into your thoughts and feelings, you can better understand your motivations, triggers, and patterns. This self-awareness can help you manage your emotions, communicate effectively, and navigate relationships more skillfully.

Click here to join The Pleasure Project Program

In this episode, we cover ten key principles to help you maximize your time and focus on what truly matters. By planning, decision-making, letting go of perfectionism, taking quick action, setting time constraints, saying no, delegating tasks, finishing what you start, focusing on one task at a time, and being present, you can free up time for the things that bring you joy and fulfillment.

Time is your most precious resource, one that you never get back. These 10 tips help you make the most of the time you have. By implementing these strategies, you can align your life with your values and priorities, ultimately leading to a more fulfilling and purposeful life.

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Perfectionism, characterized by unrealistic standards, can lead to various negative impacts like procrastination, rigid thinking, and toxic comparisons. This mindset is driven by false beliefs about avoiding uncomfortable emotions, believing that perfection will lead to a better life, and achieving perfection will make you more worthy. The pursuit of perfection to avoid emotional pain is futile, and embracing imperfections can uncover hidden power. By acknowledging and accepting uncomfortable emotions, challenging beliefs about self-worth, and learning to embrace imperfections, you can overcome perfectionism. By recognizing that perfection is unattainable and embracing imperfections as part of the human experience, you take back your power and fast-track your progress toward your desires.

Click here to join The Pleasure Project Program

Your desires are divinely inspired and a crucial aspect of your soul's growth. Unfortunately, societal conditioning, especially for women, often leads to pushing aside desires and feeling guilty for wanting more. Fear and limiting beliefs can also act as blockers to uncovering and pursuing your desires. 

There is a simple, yet powerful daily exercise to flex the muscle of big thinking and allow yourself to imagine crazy, impossible dreams without expectation. By focusing on your desires and giving them attention for just 5-10 minutes a day, subtle shifts in actions and alignment with one's authentic life can occur. This is a powerful practice that will help you live a life more true to yourself and prevent the #1 regret of the dying: "I wish I'd had the courage to live a life true to myself, not the life others expected of me.”

Click here to join The Pleasure Project Program

In this episode, we delve into the topic of making changes effectively and sustainably - without using willpower.

I share how I gave up alcohol and break down the process into eight key ingredients that can help you successfully navigate the journey of change. From increasing awareness of how a behavior is impacting you to celebrating your successes, each step is vital in creating lasting change.

Join me as I explore alternative ways to relax, socialize, and connect that don't involve the behavior you want to change. Learn how to overcome fears and doubts, upgrade your self-image, and build belief in your ability to create change.

Change is possible, but it requires deliberate focus, self-awareness, and a willingness to go through the process. If you're ready to make a positive change in your life, tune in to this episode for actionable steps and expert insights.

Thank you for listening to the Pleasure Project podcast. Remember, change is within reach, and with the right mindset and strategies, you can transform your life for the better.

Click here to join The Pleasure Project Program

Mental rehearsal is when you imagine or visualize yourself doing something in vivid detail. When you do, you activate the same neural pathways as a physical practice, which improves your skills, focus, and overall performance.

I use this technique often, most recently with my teenage boys. I've fought with them for years to turn off the lights. No matter how many times I remind them or how much I threaten them, nothing seems to make a difference. Then I decided to try mental rehearsal and use the power of neuroplasticity. After guiding them through a visualization, I'm happy to say it's been 10 days and they haven't left the lights on once! It feels like a small miracle.

In this episode, I share numerous studies that have proven the effectiveness of mental rehearsal, it's benefits and how you can apply it to your life from everything from habit building to goal achievement to skill development to improved performance.

Finally, I walk you through step-by-step instructions and ways to make the most of your practice.

“The more vividly you can imagine yourself performing, the more smoothly and flawlessly you’ll perform when the time comes.” — Dr. Jack Singer

Click here to join The Pleasure Project Program

I'm very blessed to have found my purpose and am living it every single day. When I look back, I can see how I got here. In this episode I the pivotal moments that brought me here and the lessons I learned about finding your purpose like:

• When there's a will, there's a way
• You can't have a plan B, you've got to be ALL IN
• Your dreams are the map to your dharma
• Your desires are meant for you
• You "find" your purpose my following your interests, curiosities and desires

If you want guidance, support and coaching on finding your purpose, click here to schedule a free 60-minute strategy session with me.

Click here to join The Pleasure Project Program

If you’re a high achiever and you answered “yes” to any of these questions you might be suffering from Impostor Syndrome.

Join us for an exploration of how Impostor Syndrome is holding you back in your career and personal life and discover tips and strategies for overcoming this feeling and fear that you’ll be “found out” to be undeserving or unqualified, or revealed as a fraud.

What You’ll Learn:

• What the Impostor Syndrome is all about.
• How it shows up in our lives, careers, and business.
• Where the belief that you’re not good enough in some way comes from.
• The detrimental impact of the Impostor Syndrome on your life.
• A powerful tool for dealing with Impostor Syndrome.

Click here to download the free confidence hypnosis

Click here to register for The Art of Self-Care Masterclass

Click here to join The Pleasure Project Program

1. Listening to your body
2. Upgrading your self-talk
3. Self-compassion during challenging emotions
4. Embracing your desire
5. Showing up for yourself
6. Curiosity over self-judgement when you make a mistake

Your most important relationship is the one with yourself, make it a good one.

Click here to join The Pleasure Project Program

As women, we have been taught to stay small and be seen and not heard. 

In this episode, I discuss:

• What happens when we struggle to speak up or when we people-please
• When it's good to speak your truth and when it's not
• 4 steps to start speaking your truth

Click here to register for my free webinar The Yoga of Emotion to start mastering your emotions and make the changes you desire with more ease.

Click here to join The Pleasure Project Program

If you want to make massive progress and create some positive changes, you're likely going to have to do things differently.

Einstein said: "Insanity is doing the same thing over and over again and expecting different results.".

It can be SO HARD to go against our default patterns. BUT that’s exactly what’s required.

After coaching hundreds of people over the past 10 years, I’ve seen the same mistakes come up again and again.

Here they are:

1. Using your past against you.
2. Relying on willpower
3. Setting intentions and not following them
4. All or nothing thinking, perfectionism
5. Avoiding discomfort
6. Putting off self-care, relaxation, fun and pleasure

Your ability to create the changes you want this year will require you to do the opposite of all these things.

In episode 146 of The Pleasure Project Program, I discuss HOW to do that. These are the 6 keys that will unlock massive progress. Not only that, but they will make the changes you want EASIER to do… and so much more pleasurable.

I guarantee that if you even apply ONE of these, they will make a positive impact on your life.

AND, don’t forget to enter for a chance to win a free 60-minute coaching session with me!

All you have to do is follow these steps, and you'll be entered to win.

• Follow The Pleasure Project Podcast on your favorite podcast app. Find the show on Apple Podcasts here or Spotify here.
• Leave a star rating.
• Share a written review.
• Take a screenshot of your review and send it to me at: dana@danaskoglund.com
• If you want to be entered in TWICE, share your review on Instagram stories and tag me @danaskolgund

One winner will be randomly selected and announced on Saturday, February 3rd, and if it's you—you'll be hearing from me to schedule your session!

P.S. I am giving a free Masterclass on mistake #5 (avoiding discomfort) on Friday, February 2nd. Click here to register for The Yoga of Emotion

Click here to join The Pleasure Project Program

My goal this year is to give you all the tools, tips and tricks to help you be part of the 9%. Are you ready?

Answer this: What would you be ECSTATIC to accomplish in 2024?

Choose ONE BIG HAIRY AUDACIOUS GOAL (also known as your B-HAG).

For my fellow multi-passionate high achievers (I see you, I AM you), I know it’s hard to just pick one.

As Oprah said — 'You can have it all. Just not all at once.'

This doesn’t mean you can’t work on multiple goals this year, it just means that you’re crystal clear about which one is most important.

Before you start arguing with me and feel the FOMO, embrace JOMO (joy of missing out). JOMO leads to The Pleasure of Achievement.

One of the biggest obstacles most people face when it comes to achieving their goals is NOT staying focused. Getting distracted, changing course and giving up.

If you want to be part of the 9% and end the year feeling immensely proud of yourself for sticking to your goals and making massive progress, you need to CONSTRAIN.

If restricting yourself feels like a bummer, it doesn’t have to because I have a tool that will not only help you stay focused on where you’re going, but also enjoy the process of getting there.

Use a Word of the Year.

One word that guides you right back to where you’re going and, most importantly… reminds you who you’re becoming.

In episode 145 of The Pleasure Project Podcast, I guide you through choosing and using your WOTY (Word of the Year).

I discuss:

• Why a WOTY is one of the most powerful tools you can use to achieve your goals
• Questions to ask yourself to find your perfect WOTY
• How to use your WOTY to get the most out of it
• My WOTY and BHAG

Part of my BHAG is to give away 24 coaching sessions this year! Here’s how you can win one:

All you have to do is follow these 4 steps, and you'll be entered to win.

• Follow The Pleasure Project Podcast on your favorite podcast app. Find the show on Apple Podcasts here or Spotify here.
• Leave a star rating.
• Share a written review.
• Take a screenshot of your review and send it to me at: dana@danaskoglund.com
• If you want to be entered in TWICE, share your review on Instagram stories and tag me @danaskolgund

One winner will be randomly selected and announced on Saturday, February 3rd, and if it's you—you'll be hearing from me to schedule your session!

Click here to join The Pleasure Project Program

This episode is a replay of a webinar I did on making 2024 your best year ever.

You'll learn how to access the power of your subconscious to rewire your brain to achieve your goals with ease and confidence.

• Throw away your 27-point action plan. Learn a hustle-free approach so you can STOP stressing, forcing and pressuring yourself.
• Let go of trying to find the "right way". Access your intuition and inner guidance system for the most aligned approach that's uniquely yours. Tap into YOUR brilliance and wisdom.
• Never use willpower again. Willpower and motivation become unnecessary when you change your mental programming to BECOME the person capable of achieving your goals.

Click here to join The Pleasure Project Program

In this episode, I share my wins from 2023 as well as a recording from the final call from The Pleasure Project Program where the members share THEIR biggest wins of the year.

Send me YOUR wins - I would love to celebrate them with you!

Click here to join The Pleasure Project Program

Are you feeling hesitant about setting goals because you don’t believe you’ll follow through and achieve them?

If your lack of consistency in the past has you feeling disillusioned with resolutions, it’s important to understand WHY you procrastinate.

Because here’s what you DON’T want to do:

Vow to “do better next year” without creating more awareness of what’s stopped you in the past.

Maybe you’re certain 2024 is THE YEAR you will try harder, be more focused, get organized and FINALLY be more consistent.

But if you don’t figure out the cause of your inconsistency, you’ll keep repeating the same patterns over and over again.

There are 3 reasons why you’re not consistent:

#1: You’re associating the action you need to take with pain or discomfort.

You think, “It’s too hard”, “I don’t want to”, “I don’t know how”, or “I don’t have time”.

(Somehow we never struggle to find time to scroll our phones or binge-watch our favourite TV shows)

When you believe these “thought errors”, you feel resistant, hesitant, and avoidant. You “react” to these emotions by procrastinating and distracting yourself with something else.

#2: You try to do too much, too fast.

Are there any other fellow overachieving perfectionists out there?? (raises hand).

You feel overwhelmed and confused when you think about your BIG plan.

There are times when you can muster the drive to make it happen. But when motivation wanes, you fall off the wagon.

#3: You beat yourself up when you fall off the wagon.

Negative self-judgement does nothing but block you. It doesn’t help you “do better next time”.

Shitty self-talk just leads to feeling worse, which leads to DOING worse and downward spiralling.

When you change these 3 things, you will show up for your goals more consistently.

In this week’s episode of The Pleasure Project Podcast, you will learn how to stop making these 3 mistakes so you can set big goals in 2024 and feel confident about your ability to show up for them.

Click here to join The Pleasure Project Program

Why is that? Because you don’t get what you want, you get who you are.

Here's how we approach our goals:

We think about what we want to HAVE.

Then we think about what we need to DO to be successful.

When January 1st hits, we DO those things for a while, but once the New Year excitement wanes, we stop. Then we wait for the next burst of motivation to get "back on track". 

To get what you want, you have to change who you're BEING. The past version of you got you here, but won’t get you to your desired results.

In this episode, I introduce the concept of a "to-be list" - the missing ingredient to goal setting and New Year's resolutions. You'll learn what it is and how to create one so you can BECOME the person you need to be to HAVE the results you desire.

If you want support and guidance creating your "to-be list", and coaching to help you embody it, click here to book a free 60 minute consultation with me. We will uncover why you're not where you want to be and most importantly, how to change it.

Click here to join The Pleasure Project Program

Your shape is NOT why you’ve felt shame around your body or stood in front of the mirror and picked yourself apart.

We live in a culture where we have been conditioned to believe that we will NEVER be skinny or beautiful enough.

As women, beauty is our #1 insecurity.

Studies show that men overestimate how attracted they are while women always underestimate. You are statistically more attractive than you rate yourself - so why do we judge ourselves so harshly?

We are dealing with a lifetime indoctrination of Western beauty standards, patriarchy, and hierarchy, so it’s no wonder it’s so hard to feel good about our bodies.

Between the ages of 8 and 14, girls confidence drops 30% while boys' stays the same.

Our battles with body image are as old as history. From foot binding in 10th-century China to modern diet culture and social media influencers touting unrealistic beauty standards.

Since a young age, we’ve been shown images of “ideal” bodies from Barbie to Disney princesses with hip-to-waist ratios that are literally, factually and biologically impossible.

It’s no surprise that 80% of 10-year-old girls think they are fat.

Our subconscious programming has been hijacked and it’s making us stressed and depressed.

Society has given you impossible expectations and judged you for not meeting them.

Then it’s offered you the “cure” for the problems that those impossible standards create…

For a heavy, heavy price (just ask the 70 billion dollar diet industry how that’s working).

In this episode, you’ll learn why it’s hard to love your body and most importantly, how to feel good in the skin you’re in.

If you want to learn how to heal your relationship with yourself and take care of yourself better than ever, join The Pleasure Project Progam.

Click here to join The Pleasure Project Program

• 10 tips for a happy, healthy holiday
• Winter Solstice Ritual Guide
• Gift ideas that don’t cost a thing
• And 8 delicious, healthy and guilt-free festive food recipes

Then, every day until December 25th, you’ll get a gift from me to help you feel your best all month long:

• mindset upgrading journal prompts
• happiness-boosting exercises
• short but effective stress-relieving practices
• nuggets of inspiration and wisdom

Click here to sign up

Kelowna listeners - if you want to ring in 2024 with me in person, join me at Pranify Yoga for the New Years Day Visioning Retreat. Click here to register.

Click here to join The Pleasure Project Program

In this value-packed 60 minutes, you'll learn how to change your brain using the most exciting research in self-directed neuroplasticity and behavioural change science.

You'll walk away with a simple 4-step process to:

• Follow through on your plans and get things DONE!
• Stop procrastinating and take aligned action
• Make consistent progress towards your goals

Leave with practical tools and Jedi mind tricks to generate motivation to *finally* follow through on your best-laid plans. This webinar will change the way you change FOREVER.

Click here to join The Pleasure Project Program

** Doors open to The Pleasure Project Program THIS FRIDAY with special limited-time bonuses. Click here to join the waitlist.

This episode is a recording from inside The Pleasure Project Program about my most recent 80-day experiment: The Dharma Love Project. I talk about what I set out to achieve, why it was the #1 thing that would change everything for me, the outcome, what worked, what didn't and 6 powerful lessons I learned along the way. I cover:

• how to be unattached to the outcome
• the power of intention
• how to navigate the inner conflict between wanting to grow and wanting to stay comfortable
• the importance of changing your beliefs
• an unexpected but huge win

Click here to join The Pleasure Project Program

Especially when you’re faced with obstacles, set backs, failures, and slow or zero progress.

This is when you’ll want to quit.

When you’ll find yourself getting distracted and wanting to change course.

It can be SO challenging to stay optimistic, maintain hope and have unwavering faith when there is NO evidence that you will achieve your goals.

But if you can continually realign with your vision, re-focus and keep going, you WILL get there.

So how do you do that?

With daily priming.

In this episode, I walk through the process I use to align my mindset and energy with my vision of my desired future.

I discuss:

• The importance of preparing your body and mind with movement, breathwork and/or meditation before you start focusing on your goals
• How to generate positive emotions with specific practices to bathe your body in bliss chemicals
• Why your “to do” list is not enough
• Why you shouldn’t be afraid of your limiting beliefs or negative emotions and how to work with them
• How to create an environment of accountability

If you make this a daily practice, your dreams will start to manifest in your life.

You don’t need to know every step of the path towards your biggest goals. 

But you DO need to commit to connecting to your vision, managing your mind and taking small steps every single day.

Listen to the full episode to learn how.

If you want more tangible tools for bridging the gap between where you are and where you want to be, I'm offering a free webinar called Intention to Action on Friday, November 17th. Click here to register

Click here to join The Pleasure Project Program

All your problems can fit into one of 5 categories:

1) unfortunate life events (ex. your mom gets sick)

2) intrusive negative thoughts (ex. "I'm worthless")

3) uncomfortable emotions (ex. despair, defeat, overwhelm, loneliness)

4) actions that don't lead to what you want (ex. overeating, overdrinking, procrastination)

5) unwanted results (ex. health diagnosis like diabetes, your partner leaves you, you get fired)

Out of those 5 categories, only the 1st is out of your control. However, we never really learned effective ways of controlling the other 4.

Here are the ways we try to solve those problems that don't work:

• You try to control other people orbchange the outside (move, get a new job or partner) - only to find yourself in the SAME situation
• You believe your unhelpful thoughts so they continue to torment you
• You supress, numb, avoid or distract yourself from your challenging emotions
• You try to force yourself to act differently by using willpower, which never lasts and doesn't create lasting change

These things don't work because they don't get at the root cause of the problems: your subconscious programming.

So you continue to feel like you don't have control of your life, you're difficult emotions run your life, and you keep repeating frustrating behaviors and recreate unwanted results in your life.

The solution: self-directed neuroplasticity. The ability to use your mind to change your brain. When you learn how, you can think, feel and do what you want, and you feel like you're in the driver's seat of your life.

Click here to join The Pleasure Project Program

In this episode I talk about 4 reasons we struggle to put our health first and how to become someone who prioritizes self-care so you can have lots of energy and feel your best. And when you put yourself first, you have more to give those around you.

If you're ready to uplevel your self-care and take care of you but don't know where to start, take the first step to take care of yourself and click here to schedule a free 45 minute consult with me. 

Click here to join The Pleasure Project Program

In this episode I help you uncover the real reasons why you're not taking actions towards your goals and help you better understand how your brain is working for you - even if sometimes that looks like self-sabotage. 

Once you can uncover your blind spots and build awareness, change becomes possible.

Know someone who is struggling to make changes in their lives, please share this episode with them. And if you got value, I would really appreciate if you could rate and review the podcast to help more people make the changes they want more effectively.

Click here to join The Pleasure Project Program

This podcast is dedicated to my brother and his desire to be more physically active but has struggled in the past to find the motivation. In this episode, I walk through 4 steps to create the changes you want, without needing to depend on motivation. Motivation, like willpower is fleeting and unreliable. The only way to make lasting and permanent changes is to become a different version of yourself. You have to BE the kind of person who does that behavior - whether they feel like it or not. It has to be a non-negotiable part of your life. If you're struggling with a behavior - its because you've made it optional. These 4 steps are what I've used to become a morning person, eat a cleaner diet and reduce my sugar consumption and currently eliminate alcohol.

Ready to make lasting changes that don't require willpower or motivation, work with me 1-1 or in The Pleasure Project Program to transform from the inside out.

Click here to join The Pleasure Project Program

When you're NOT good at failing, you avoid situations where failure is a possibility. You play small and you don't even try.

Failing is not a problem. The actual problem is what we make the failures mean and what we do afterwards.

In this episode I share the mistakes people make when they fail (unhealing self-soothing, identifying with the failures, reacting to the emotions of failure by creating MORE "fails") and the 3 steps to failing better so you can learn and grow from every single one.

When you learn to fail better you become stronger and smarter.  Your life becomes more meaningful, interesting, and exciting. The more willing you are to fail, the closer you get to achievement. Success is build upon a big pile of failures so fail big, fail often and fail better.

The most fun way to fail is in a group of like-minded humans who are also going after their goals. Early enrolment for the Pleasure Project Program is October 13-15. We fail together, we win together, but most importantly, we grow together. We not only learn from our own failures, but because we’re in a group, we learn from each other’s failures which makes the learning exponential. Click here for details.

Click here to join The Pleasure Project Program

In this episode, taken straight out of The Pleasure Project Program classroom, I give you 2 practices to close the gap right now. The key:

1) Love your life, and

2) Want what you have

Being happy now doesn't mean you stop going after what you want. It simply means you don't delude yourself into believing that happiness is on the other side of it. The Pleasure Project Program is all about finding happiness now WHILE creating the best possible life you can dream of.

Early enrollment is October 13-15. Learn more about the program here.

Click here to join The Pleasure Project Program

According to research, since the age of 3, we’ve been indoctrinated with a belief that we will never be enough.

Attractive enough

Smart enough

Successful enough

Worthy enough

Good enough

Productive enough

So we spend our lives striving to feel “enough”.

Here are some scary stats on how much we spend on looking good on the outside (and believing that will be the key to feeling good on the inside).

Plastic surgery: $58 Billion in 2023

Weight loss: $246 Billion

Beauty/anti ageing: $570 Billion

Women’s clothing: $965 Billion

Instead of making us feel better, our levels of stress, anxiety, anger, and sadness are at a 10-year high.

Changing the outside will not solve your feelings of inadequacy and insecurity.

Here’s what does:

Changing your relationship with your body, your mind, your emotions, your past, your purpose and your dreams and desires by reprogramming your BRAIN.

In this episode I talk about how we TRY to solve the "not enough" problem and why it doesn't work.

I share the critical skills you need to develop to cultivate self-love, self-trust, self-compassion and live a more authentic, intentional life.

These skills include emotional processing and regulation, understanding your emotions and the cause of them, generating positive emotional states, mind management, aligned action-taking and evolving your self-image.

This is exactly what we do in the Pleasure Project Program. Early enrolment is 3 weeks away. Save these dates: October 13-15 and click here to get on the waitlist.

Click here to join The Pleasure Project Program

Here are the 11 mistakes:

1. Driving while looking at the rear view mirror

2. One foot on the gas, the other on the brake

3. Hitting a roadblock, turning around and going back home (instead of finding another route)

4. Rubbernecking

5. Driving while looking at your phone

6. Carrying a suitcase filled with heavy rocks

7. Trying to drive without gas

8. Draining your battery

9. Ignoring the things that are breaking down

10. Letting people in the passenger seat steer the car

11. Speeding

Moving towards your desires and enjoying the journey is what The Pleasure Project Program is all about. Click here to join the waitlist. Early enrollment is Oct 13-15.

Click here to join The Pleasure Project Program

In this episode I discuss the opening chapter of the Gita and how we can apply its wisdom to our daily lives. I talk about how to remember who you are and what you can do to create more clarity and inner guidance as you step out into the battle of life.

Click here to join The Pleasure Project Program

I’m about to find out.

Today is day 1 of my new Pleasure Project: The Dharma Love Project.

Alongside my Pleasure Project Program students, I’m embarking on my own 80-day journey.

Inspired by 2 books: Love 2.0 and The Bhagavad Gita, I’m unwinding my own sticky patterns of attachment, self-doubt, and worry.

About a month ago, I was attending a business mastermind and the breakout teacher revealed that I had some work to do in the area of self-love.

Self-love would be the most important thing that would help me achieve my goals, she said.

I took it to “heart” and designed a daily practice to generate the emotion of love.

Another thing that has been an ongoing struggle for me is being overly attached to the outcome. If you’ve been in my world for a while, you know that I love to set goals. Goal setting has served me well over the years. However, when I take action towards a specific result, and if it doesn’t happen, I’m CRUSHED.

My emotions take a nosedive. Some days I’m on an emotional rollercoaster. (I’m so thankful for the emotional regulation tools in my back pocket, self-coaching skills and coaches in my corner - but what if I could experience more equanimity in my day-to-day life?).

What if I could learn to let go of the results of my actions? How would that change things?

How much more bold would I be?

How much bigger would I dream?

How much more authentically would I show up?

The Bhagavad Gita states: “The meaning of Karma is in the intention. The intention behind the action is what matters. Those who are motivated only by the desire for the fruits of action are miserable, for they are constantly anxious about the results of what they do.”

Throughout my project my intention is LOVE. Love for myself, my loved ones, my clients, my community (you!), and my work.

Why? Because love not only feels amazing, but is also amazingly good for you. (Read Love 2.0 if you want the science behind it).

So for the next 80 days, I will take aligned action, from love, without attachment to the results, in service of my dharma (purpose). Every week, I’ll focus on implementing teachings from the Gita like equanimity, courage, belief, service, commitment, and more. Listen in to hear the approach I will take.

Early enrollment for the next round of The Pleasure Project Program is October 13-15. Click here to get on the waitlist

Click here to join The Pleasure Project Program

The time of year when we yearn to get back on track, recommit to our goals and establish a new rhythm.

As summer comes to a close, it feels like a fresh start, an opportunity to wipe the slate clean and begin again.

In the Pleasure Project Program, members design an 80-day experiment based on the ONE thing that would change everything for them.

This is NOT your average SMART goal setting. (Which is missing quite a few essential ingredients).

This is Goal Setting 5.0

The Projects are NOT massive to-do lists or 27-step actions plans.

They are growth tools designed to BECOME a different version of yourself. (Because that’s the only way to create lasting change).

The 80-day project is about using a holistic approach that includes neuroplasticity, accountability and coaching to create a breakthrough in your life.

In this episode of The Pleasure Project Podcast, I share 5 essentials for designing your fall reinvention and successfully creating the changes you want to make.

(Early enrollment for the next round of The Pleasure Project Program is October 13-15. Click here to get on the waitlist)

If you’re ready for a reinvention now, click here to set up a free 45 minute fall reinvention strategy session. We’ll discuss what you’re currently struggling with, what changes you’re ready to make and what needs to happen to achieve your desired results. Click here to book a time.

Click here to join The Pleasure Project Program

Happiness isn't something we can force. However, we can set up the conditions for happiness to arise.

In this episode I discuss:

• 3 reasons why trying to be happy is counter productive
• 5 ways to increase your overall happiness and life satisfaction

Mentioned in this episode:

• Be Happier Now Summit (free)
• Pleasure Project Program Waitlist
• Being and Becoming Day Retreat on September 10th
• Episode 12: Magnify Micro Pleasures
• Episode 13: Feel Good Formula
• Episode 26. Clean vs dirty pleasure

Click here to join The Pleasure Project Program

Dictonary.com defines it as “feeling confident in who you are and having fun and looking good while doing it."

Urban Dictionary says it's about “just being you, just having fun. It's turning up, driving the boat and not giving a damn about what nobody's saying.” 

Ayurvedically speaking, staying balanced in the summer is about being COOL - not hot.

In this episode I share practical tips and tricks for staying cool, calm and collected this summer season using diet, lifestyle, exercise and self-care.

As a special bonus for podcast listeners, click here to download the Summer Season Guide that includes:

• lifestyle and exercise recommendations 
• 2 of my fun and playful yoga classes perfect for summer
• summer food guide
• breathwork practices
• spa waters and other tips for staying hydrated

I hope this inspires you to include more fun, play and self-care into your summer!

Click here to join The Pleasure Project Program

In this episode I share how I went from living in time scarcity to time abundance. I've identified 7 things I did to shift my relationship with time and be more intentional with how I spend my days. Imagine having hours to yourself each day. These 7 shifts will help you create more space and time for what matters most.

Click here to join The Pleasure Project Program

Click here to join The Pleasure Project Program

There are two ways you can approach your goals. One works for you and one works against you.

One way is to see the road ahead as painful, discouraging, and filled with challenges and obstacles. This path is filled with self-doubt, anxiety, and stress. The other way is to approach your goals as exciting opportunities for growth, exploration and adventure. This will make you want to embrace the challenges, do the hard things and stride ahead with confidence and motivation.

So what determines either mindset? It depends on how you measure yourself. In this episode I discuss why it's so important to measure yourself against where you started instead of where you want to be. I talk about the concept of the Gap and the Gain, a term coined by Dan Sullivan of Strategic Coach and title of the book by the same name by Benjamin Hardy. You'll learn habits to stay out of the "gap" and in the "gain" so you can use your goals as a way to feel better, not bitter and make your mind work for you instead of against you.

Ready for support, accountability, guidance and coaching on your goals? Click here to book a free 45 minute strategy session with me where we'll discuss where you are, where you want to be, and what's getting in the way. If I can help, we'll discuss options to work together.

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In this episode, I delve into the world of planning and decision-making. Join me as we explore the reasons behind our inclination to prioritize immediate gratification over long-term rewards and uncover the power of planning to transform our lives.

Discover the profound benefits of planning and how it can combat decision fatigue and enhance willpower. Learn why the human brain thrives on direction and focus, and how planning empowers you to make progress towards your desired outcomes. By avoiding regret and embracing intentionality, you'll align your actions with your priorities and seize control of your time.

I'll also address common objections to planning and offer insights to overcome them. Explore the misconception that planning takes too long, and learn how to overcome overcommitment, distractions, and resistance. Overcome the pattern of past failures by harnessing the power of self-reflection and self-awareness, and uncover the soft skills needed to follow through on your plans.

You might be making some common mistakes with planning that are making it harder for you to follow through. I'll guide you through the pitfalls to help you navigate them successfully. From making time for self-care first to crafting specific and doable plans, I equip you with practical techniques to optimize your planning process. I also reveal the importance of connecting your plans with your values and goals, establishing priorities, and creating margin for unexpected challenges.

I share crucial questions that elevate your planning skills: Have you allocated time for self-care? Is your plan truly aligned with your priorities, values, and goals? Are your tasks specific and doable? I explore these questions and more, empowering you to become a master planner.

Join me as we unravel the secrets of effective planning, fueling your motivation, and propelling you towards your desired outcomes. Embrace uncertainty, overcome obstacles, and cultivate a proactive mindset that embraces failure as a stepping stone to success. Tune in now and discover the art of planning.

Want help bridging the gap between intention and implementation? Click here to set up a free 45 minute strategy session with me where we'll explore your challenges and goals and see if we're a fit to work together.

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Journal questions:

1. List 20-30 wins from the last 6 months.
2. Reflect on the changes you’ve experienced since the beginning of the year. How have you grown in the last 6 months?
3. What growth do you want to experience in the next 6 months?
4. What are you grateful for during this season?
5. What feels abundant in your life right now?
6. What are you ready to release? Write down any limiting beliefs, fears, outdated habits or patterns that you wish to release. Burn the papers as a symbolic act of letting go.
7. What are the most important things for you to focus on in the last half of the year?
8. What is bringing you joy in your life right now? How can you incorporate more of those things into your daily life?
9. What are a few activities or hobbies you want to make time for this summer?
10. Consider the intentions and goals you have for the upcoming months. What do you wish to cultivate or manifest in your life during this season? How will you take inspired action to bring those desires to fruition?

Want support in bridging the gap between where you are and where you want to be? Click here to set up a free 45 minute strategy session with me to explore if coaching is your next step. 

Click here to join The Pleasure Project Program

These tools allow you to feel more in control over your emotions and enable you to handle difficult emotions with more acceptance and self-compassion, and ultimately empower you to create your desired emotional state.

The 4 steps of Emotional Empowerment are:

1. Self-Awareness

2. Process (click here for the Inner Listening Practice - episode 54)

3. Curiosity

4. Generating Desired Emotions

I break down each one and share the #1 question to direct your mind for each step.

If you want to master the skills of Emotional Empowerment, click here to join the waitlist for The Pleasure Project Program and be the first to be notified when the doors open.

Click here to join The Pleasure Project Program