After an intentional pause, I’m back to share why I chose alignment over urgency, how I released the pressure of January “resets,” and what it really means to lead your business with clarity and confidence.

In this comeback episode, I share why I stepped back, how I navigated guilt and imposter syndrome, and why I’m choosing to start 2026 with intention instead of pressure. We’ll talk about when to push, when to pause, and how to lead from self-trust rather than fear so you can build a business that supports your life, not overwhelms it.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• Why reflection is the accelerator most entrepreneurs skip
• The Four-Profit Framework for evaluating 2025: Time, Energy, Income, Fulfillment
• What to delegate, automate, eliminate—before January
• How to move from reflection → projection → action (and avoid “scaling chaos”)
• CEO questions that create clarity, margin, and momentum

Key Takeaways:

• Reflection isn’t nostalgia—it’s data, direction, and integrity.
• You can’t scale chaos. Simplifying creates capacity for growth.
• Design 2026 around how you want to spend Time, Energy, and Fulfillment, then attach Income strategy.
• Boundaries + routines protect your best energy (and your margins).
• Projection without reflection = spaghetti strategy. Pair them, then act.

Action Steps (Do This This Week):

1. Schedule a 2-hour CEO Reflection Block. No meetings. Journal + calendar + numbers.
2. Run the Four-Profit Audit on your offers, clients, marketing, and ops:

• Time: Where did my hours actually go? What gave the best ROI on time?
• Energy: What felt expansive vs. draining? What patterns do I see?
• Income: Which offers/activities produced the easiest, most joyful revenue? Which felt forced/heavy?
• Fulfillment: What made me proud? What aligned with my mission/family/life?

1. Make 3 CEO Moves: one to delegate, one to automate, one to eliminate before January.
2. Project with precision: Choose 1–3 Major Focuses for 2026. For each, define:

• Desired result → required rhythm → supporting systems → first concrete action.

1. Adopt the filter question: “Does this move me toward profit (time, energy, income, fulfillment)…or just protect a fear?”

Tools & Support Mentioned:

• Expansion Audit: Lani’s guided CEO review to align Time, Energy, Income, and Fulfillment for 2026.
• Call to Action: Book a Business Alignment Call or DM “Expansion Audit” to map your plan.

Subscribe & Review:

If this episode helped, follow the show and leave a review. Then DM Lani your top reflection insight—you might be featured on an upcoming episode.

ACTually… reflection gives you the blueprint; projection turns it into a plan; action makes it inevitable.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

She breaks down the difference between busy and burnout, and how grounded self-leadership, simple systems, and clear boundaries help you grow and thrive through the chaos.

In This Episode:

• The difference between busy and burnt out (and why one isn’t the enemy)
• How to ground yourself before reacting to chaos
• Simplifying your schedule and systems for sanity and sustainability
• Leading yourself with confidence instead of lingering in indecision
• The powerful question that helps you make aligned CEO decisions

Key Takeaways:

• Busy is feedback, not failure — it shows where your systems or boundaries need attention.
• You can’t scale chaos. Simplifying isn’t shrinking — it’s strengthening.
• Grounded leaders respond; busy people react.
• You don’t have to earn ease — it’s the result of alignment, not hustle.
• Every season is an opportunity to lead differently.

ACTion Steps:

1. Ground yourself before each workday. Ask, “What’s the most profitable use of my energy today?”
2. Simplify for your sanity. Look for what can be removed, delegated, or automated.
3. Lead, don’t linger. Make decisions that move you toward profit (time, energy, income, fulfillment), not fear.
4. Run Lani’s 5-Minute Self-Check:

• What will drain me this week?
• What will fuel me this week?
• What can I pause, delegate, or say no to?

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

She shares real stories from her coaching calls and her own business about how curiosity transforms frustration into innovation, pressure into peace, and judgment into opportunity. If you’ve ever been stuck in reaction mode, this conversation will show you how curiosity unlocks clarity and confidence again.

In This Episode:

• Why curiosity is the most underrated growth tool for entrepreneurs
• The difference between a fixed mindset and a curious mindset
• How judgment and curiosity can’t exist at the same time
• Real-life examples of how curiosity can change your team dynamics, marketing results, and mindset
• A step-by-step guide to practicing curiosity as a leadership habit

ACTion Steps:

1. Pause before reacting. Take a breath and give yourself space before deciding.
2. Ask open-ended questions. Instead of “Why isn’t this working?”, ask “What could this be teaching me?”
3. Reflect before deciding. Let the layers unfold before rushing to a solution.
4. Celebrate every bit of clarity. Every insight—big or small—is momentum in motion.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Lani shares why so many entrepreneurs fall into the “course trap”—constantly learning, rarely implementing—and how to break free using her three-part approach: Strategy, Action, and Reflection.

In this episode, Lani gets real about why more information isn’t the solution to your stuck season. You don’t need another system, secret, or strategy from someone else—you need to take action on what you already know and customize it to fit you.

Lani shares her personal story of realizing that knowledge doesn’t create momentum—implementation does—and how every business owner can create real results by combining strategic focus with intentional reflection.

She breaks down the difference between courses, strategy, and sustainability—and gives you a mirror moment to evaluate what’s actually working (and what’s just keeping you busy).

Book a free Business Alignment Call to build your custom strategy: lanijackson.com/letstalk

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Lani shares personal stories (including how one bold message changed the entire trajectory of her business!) and breaks down how stacking these micro-actions builds both confidence and results. You’ll walk away feeling inspired to stop waiting for motivation and start moving — even if it’s just one brave action today.

Key Takeaways:

• Every entrepreneur is a little delusional — and that’s what makes you brilliant
• Big breakthroughs are built on small, brave actions
• Motivation is fleeting, but momentum is created by consistency
• Stack your wins — big or small — as evidence that you’re growing
• One brave action can start a ripple effect that changes everything

ACTion Steps:

1. Identify one brave action you can take today — even if it’s small.
2. Start a “Win Stack” — write down every victory, no matter how small.
3. Reflect weekly on your stack of wins to build awareness of your progress.
4. Share your brave action with Lani and let her cheer you on!

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this episode of ACTually, Lani unpacks the three sneaky traps that derail business momentum: overthinking, overreacting, and overselling.

• You’ll hear why overthinking creates perfection pressure that delays action (and costs you opportunities).
• How overreacting turns small hiccups into full-blown crises and derails your focus.
• And why overselling often comes from desperation energy that repels the very clients you want to attract.

Instead of spinning your wheels or getting stuck in burnout cycles, Lani shares practical shifts—like choosing progress over perfection, pausing to evaluate, and leading with service instead of desperation—that help you build sustainable, repeatable momentum in your business.

Because momentum isn’t about speed or hustle… it’s about intentional, aligned forward motion.

If you’re ready to avoid these pitfalls and keep building sustainable growth in your business, dive into this episode today!

And don’t forget—you don’t have to figure it all out alone. Connect with me at lanijackson.com/letstalk and explore how my Empowered for MORE program can help you scale with clarity, confidence, and joy.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Key Takeaways

• Your emotions are signals, not character flaws. Ignoring them sabotages growth.
• Expansion feels open, energized, clear. Contraction feels closed, heavy, resistant.
• Notice the signal → ask what you need → adjust the plan.
• Sustainable profit (time, energy, income, fulfillment) comes from aligned strategy—not more hustle.

Action Steps

1. Name it: Where are you feeling expanded? Where are you contracted? Write it down.
2. Check-in: Pick 3 areas (sales, marketing, delivery—or home, health, relationships) and do a quick red light/green light scan.
3. Micro-adjust: Choose one contracted area and make a 10-minute pivot (simplify a deliverable, tweak messaging, add a boundary, take a real lunch, step outside for 5 minutes).
4. Permission slip: Literally write, “I give myself permission to ________,” and honor it.
5. Get support: If you’re stuck, DM Lani “expansion” and share what’s coming up, or book a strategy call.

Links & Resources

• Book a Business Strategy & Alignment Call: lanijackson.com/letstalk
• Apply for Empowered For More: lanijackson.com/application

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• Why “just working harder” won’t scale your business
• The not-so-sexy but game-changing truth about systems
• Middle school chaos and how it mirrors your business without structure
• Signs you’re missing key systems (and what to look for)
• How project management tools (like Trello) saved Lani’s business and doubled her income
• A simple “expansion audit” to identify what’s working—and what’s not

Key Takeaways:

• Feeling capped out, constantly putting out fires, or unclear on priorities? It’s not you—it’s your systems.
• Systems aren’t about fancy tools, they’re about clarity, repeatability, and alignment with your goals.
• Simplicity scales—complicated workflows slow you down.
• Systems save lives, save businesses, and unlock space for profit priorities that actually grow your business.

Action Steps:

1. Do a quick “expansion audit”: What’s working? What’s not?
2. Simplify one over-complicated process this week.
3. Pick one system (paper planner, Trello, ClickUp, Asana—whatever fits YOU) and commit to actually using it.
4. If you’re feeling stuck, book a Business Strategy & Alignment Call at lanijackson.com/letstalk.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• The grocery-store-without-a-list analogy for chaotic marketing & sales
• Why “try everything and see what sticks” keeps you stuck between your floor & ceiling
• Activity-based plans vs. intentional cash plans
• How to use the FOR-Profit framework to prevent time/energy/fun deficits while you grow revenue
• Signs you’re ready for a focused, multi–4-figure growth strategy
• What to measure (and when) so you can repeat what works and ditch what doesn’t

Action Steps:

1. Set your floor & ceiling: Define the monthly must-have (floor) and reach (ceiling) numbers.
2. Inventory what’s working: Identify 1–2 actions that reliably create sales; plan to repeat and scale them.
3. Schedule evaluation points: Decide now when you’ll review results (e.g., every 2 weeks) and what metrics you’ll use.
4. RSVP for the free workshop (Sept 9): Learn Lani’s exact method to map a multi–4-figure growth plan in ≤20 hrs/week.👉 lanijackson.com/workshop
5. Can’t attend live? DM “workshop” to Lani on IG or Facebook and start the conversation.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• Why one-size-fits-all business strategies leave you burned out 🍳
• How to identify the “ingredients” you already have in your business
• The role of seasonality—and why strategy looks different with toddlers vs. teens
• Finding your “spice” (your personality + quirks) and weaving it into your marketing
• Spotting business “allergies” and what to do when a strategy gives you hives
• The power of cravings: how to align your time, energy, income & fulfillment

Action Steps:

1. Take inventory: list out your current “ingredients” (skills, assets, platforms, communities).
2. Ask: What season am I in right now? Adjust strategies to fit your capacity, not fight it.
3. Book a Spice Up Your Profits Call with Lani to customize your business strategy for Q4: lanijackson.com/spicecall

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this heartfelt and fiery episode, Lani pulls back the curtain on why Empowered for More was born—and why women entrepreneurs need permission to chase profit in all four areas: time, energy, income, and fulfillment. With stories from her own journey as a mom of six (yes, six!) and from clients who’ve shifted from burnout to breakthrough, she unpacks how to build a sustainable business that actually feels good while you grow it.

If you’re tired of launches that feel inauthentic, offers that drain you, and the hustle-for-hustle’s sake approach… this is your permission slip to do business differently.

Key Takeaways:

• You don’t need to wait until “someday” to enjoy your life while you build your business.
• Success is more than income—it’s also how you feel, how you spend your time, and how much energy you have left at the end of the day.
• Group programs don’t have to be cookie-cutter—they can (and should) be customized.
• Business isn’t a straight line. It’s a runway, a pivot, and sometimes a re-launch. That’s normal.
• The right structure + aligned support can double or triple your income without doubling your to-do list.

Action Steps:

1. Audit your “4 Profits”—where are you in the red: time, energy, income, or fulfillment?
2. Identify 1 area where you’re running on “shoulds” instead of what’s actually aligned.
3. Decide: what CEO-level action could shift your profit margins this week?
4. If you’re ready to stop spinning, apply for Empowered for More → lanijackson.com/application
5. Or keep it simple—DM Lani the word MORE on Instagram to start the convo.

Ready to Empower Yourself for More?

Empowered for More is a 6-month, fully customizable coaching experience designed for women scaling to six figures and beyond—without sacrificing their family, health, or joy. Choose the level of support that matches your season, and grow with aligned strategy, not burnout.

Apply now: lanijackson.com/application

👉 DM “MORE” on Instagram: @lanijjackson

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this episode, she shares practical strategies to help you navigate life changes while keeping your business profitable, sustainable, and aligned with your priorities. Whether you’re facing school drop-offs, post-vacation chaos, or any seasonal shift, you’ll learn how to pause, plan, and profit in your next season.

In This Episode:

• How to give yourself permission to pause during transitions—and why it’s the smartest business move you can make
• Creating a fall sprint without burning out (and setting yourself up for sustainability afterward)
• How to reset your Trello boards, SOPs, and systems to match your season
• The right way to calendar plan so your business and life work together
• Using the Custom Cash Formula to set realistic income goals based on your actual availability
• Why profit priorities matter more than your never-ending to-do list
• How to prep your family foundations so home runs smoothly (and your business benefits)
• Networking, follow-ups, and reconnecting with ready-to-buy leads after summer slowdown
• Planning your Q4 promotions before you’re in the thick of the season
• 
  

Ready to Reset Your Business for the Season?

Join me inside Empowered for MORE—the customized, community-based program designed for women entrepreneurs who want strategies that fit their life and hit their income goals.

👉 Get all the details here

Want high level, customized support for your business? Let's talk! Book a call NOW

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• Why the "always be scaling" mentality is unrealistic and damaging
• The four natural business seasons every entrepreneur experiences:

1. Spring: Planting, experimenting, building visibility
2. Summer: Growing, launching, seeing momentum
3. Fall: Harvesting, reaping results and revenue spikes
4. Winter: Rest, recalibration, pruning, and preparation

• How algorithm changes and market shifts can force season transitions
• The toxic hustle culture myths keeping you stuck in shame
• Why athletes don't play year-round (and neither should your business)
• The difference between being stuck and being in a natural transition
• How to use "slow" seasons as preparation for your next level
• When to seek support vs. when to trust the process

Key Takeaways:

• Business has seasons just like nature—expecting endless summer is unrealistic and unsustainable.
• You're not behind, broken, or less worthy if you're in a quiet or transition season.
• This season isn't here to punish you—it's here to prepare you for what's next.
• Growth doesn't always look like sales; sometimes it looks like rest and realignment.
• None of these seasons are permanent, but all of them are necessary.
• The fastest shifts in business often come from choosing to pause, rest, and reimagine.

Action Steps:

1. Recognize: What season is your business in right now? How does it feel in your body, mind, and results?
2. Accept: Give yourself permission to be in this season instead of pushing against it or forcing different results.
3. Reframe: Ask "What is this season offering me?" and "What clarity, rest, or preparation is needed here?"
4. Restore: Focus on restoration rather than force—journal, plan, brainstorm without rushing the process.
5. Realign: Assess your offers, energy, and audience to see where life can be breathed back in when the time feels right.

Ready to Build a Business That Honors Your Seasons? Stop fighting your natural business rhythms and start building sustainable success that works with your seasons, not against them.

📞 Book a Strategy Call

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• What it really means to be an empowered CEO (hint: it’s not revenue-based)
• The hidden costs of staying in “trying to figure it out” mode
• How reactive decisions keep you small and stuck
• 5 CEO shifts that change everything:

1. Commitment
2. Intentionality
3. Self-Awareness
4. Understanding
5. Authority

• Language swaps that instantly elevate your identity as a leader
• How to start now—even with zero team and under 6-figures

Key Takeaways:

• CEO energy isn’t a result—it’s a choice you make today.
• Every business decision either expands your authority or contracts it.
• You don’t need a team to be a leader. You just need to lead yourself first.
• Your patterns, not your potential, are what’s keeping you stuck.
• Being “busy” doesn’t mean you’re building. CEO-level clarity does.

Action Steps:

1. Ask: Am I committed, or just experimenting?
2. Audit: Are my tasks profit-driven or just keeping me busy?
3. Reflect: What recurring patterns are bottlenecking my growth?
4. Understand: What part of my business needs deeper strategy or structure?
5. Decide: What would the CEO of this business do today?

Ready to Lead Like a CEO?

Map out your business like a real CEO—with clarity, confidence, and next-level strategy.

📞 Book a Business Strategy Call

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this heart-opening solo episode, Lani shares the truth that too many high-achieving entrepreneurs forget: your lived experience is the most powerful, profitable asset you have. Whether you’ve been hiding behind polished posts, professional language, or the fear of “not being legit enough,” this episode will challenge you to stop minimizing your story and start magnetizing with it.

In This Episode:

• Why credentials alone won’t set you apart anymore
• How to stop sounding like a copy of everyone else in your niche
• The “sanitized success story” trap that’s costing you clients
• How your messy journey creates instant credibility
• The four pieces that make your experience magnetic:
• → Your combination
• → Your perspective
• → Your language
• → Your solutions
• Real talk on imposter syndrome, comparison, and the fear of judgment

Key Takeaways:

• Credentials can be copied. Experience can’t.
• Your audience doesn’t need you to be perfect—they need to know you’ve been there.
• Your failures are your features. What didn’t work for you is what qualifies you.
• If you’re hiding in plain sight, you’re probably creating weak connections and generic positioning.
• Your story is your niche. And it’s what makes people trust you.

Action Steps:

1. Reflect: Are you hiding behind polished branding or generic messaging?
2. Journal: What part of your story have you been downplaying because it doesn’t feel “professional”?
3. Reframe: Where have your failures become the foundation for your client breakthroughs?
4. Get the 3D Messaging Workshop and learn how to turn your experience into messaging that connects + converts: https://coaching.lanijackson.com/messaging-in-3d-action-pack/

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• Why your audience’s “I need more clients” response is actually a cry for something deeper
• The cost of solving surface problems instead of root issues
• Real-world examples of common business lies—and the truth behind them
• The Flat Messaging Effect and why your content is emotionally irrelevant (ouch)
• How generic AI content is numbing your audience instead of converting them
• A new lens for market research that uncovers the truth behind the truth

Key Takeaways:

• Surface-level problems don’t create urgency—they create confusion and invisibility.
• Your audience isn’t being dishonest; they’re being self-protective.
• Solving what they mean (not just what they say) is the key to standing out.
• Flat messaging informs—but doesn’t compel.
• Emotionally irrelevant content doesn’t convert, even if it’s technically correct.

Action Steps:

1. Audit your last 10 posts. Are you addressing real needs or just repeating symptoms?
2. Run a “competition check”: could your competitor post the same content?
3. Ask yourself: does this post make someone say “that’s good advice” or “this person gets me”?
4. Register for the 3D Messaging Workshop on July 16th to learn how to transform your messaging from flat to magnetic.

Mentioned in This Episode:

• Book a Business Alignment Call: https://www.lanijackson.com
• Sign up for the 3D Messaging Workshop (July 16): https://addevent.com/event/QK26034415

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• The evolution of online marketing—from blog posts to TikToks to AI-generated everything
• Why content that worked pre-2020 is falling flat now
• How AI is accelerating the content flood—but also diluting your voice
• Signs your audience is tuning you out (even if you're "doing all the right things")
• Real talk about message fatigue, saturation, and why your avatar worksheet isn’t enough anymore
• The origin story of a new messaging framework born from frustration and breakthrough

Key Takeaways:

• Platforms are evolving fast—and if you’re bitter at the algorithm, you’re missing the point.
• AI can’t do your marketing for you. It still needs YOU.
• Your unique story, style, and insight are what will break through the noise.
• People are tired of being sold to. They want to be understood.
• What got attention in 2020 won’t work in 2025—and that’s a good thing.

Action Steps:

1. Ask yourself: Is my current strategy designed for today's audience—or yesterday’s platform?
2. Identify one way your current marketing feels flat and rework it using your voice, not a template.
3. Sign up for the Reflective Messaging Workshop on July 16th at 10:30 AM CT: https://www.addevent.com/event/QK26034415

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• The 3 core mindset shifts of summer buyers (and how to speak their language)
• Offer categories that convert: Quick wins, family-friendly solutions, and fall prep
• Why your Q4 profits start with action in July—not in September
• Easy summer launch strategies that skip the overwhelm and boost your bank account

Key Takeaways:

• Summer buyers are time-conscious, results-focused, and family-first—so make sure your offers reflect that.
• Small, specific wins = big conversions.
• You don’t need to re-invent your offer—just reposition it to match summer priorities.
• Summer is a prime time to build connection and momentum with your audience.
• Don’t wait for fall to make your move—create the momentum now.

Action Steps:

1. Choose one summer psychology shift (time, results, or family) and use it to reposition your current offer.
2. Map out a 3-touch email/social launch for a low-ticket product or quick win.
3. Grab the Summer Profit & Fun Action Pack for more prompts, templates, and ideas: lanijackson.com/summeraction

Links & Resources:

• FREE Summer Profit & Fun Blueprint: lanijackson.com/summerblueprint
• $9 Summer Action Pack with AI prompts & launch tools: lanijackson.com/summeraction
• Book a Free Business Alignment Call: lanijackson.com/letstalk

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• What our 3-day retreat looked like and why we planned it this way
• The surprising productivity hack of doing it together, but separately
• Why batching creative projects in a focused window can generate massive clarity
• What to do when your brain feels foggy or distracted (spoiler: it’s not always “push through”)
• How Cait used tiny micro steps to create a full course—and why she almost didn’t
• The mindset shift from hustle to flow when you’re building something big

Key Takeaways:

• Structure your get-stuff-done time around your real life, not someone else’s formula
• Collaboration fuels clarity, but so does space and silence
• Give yourself permission to change the way you execute, especially when you need creativity
• Tiny shifts over time are what actually build momentum
• You don’t have to hustle to get results—you just need to start and stay consistent

Action Steps:

1. Pick one lingering project and give yourself a deadline to sprint through it.
2. Ask a biz bestie to co-work with you for accountability.
3. Try a mini retreat—whether it’s an Airbnb or a local coffee shop—and protect that focus time.

Limited Time Offer:

• Grab the FREE Summer Profit & Fun Blueprint:https://coaching.lanijackson.com/summer-fun-and-profit-blueprint/

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• Why your biggest bottleneck might be premature problem-solving
• How Lani and Cait caught themselves wasting time trying to fix something that didn’t exist yet
• What "creating the problem" really means for your business growth
• Stories of how entrepreneurs sabotage launches by over-preparing
• Why overthinking and "perfection prep" lead to burnout and low results
• What to do instead: stack small actions that actually move the needle

Key Takeaways:

• Stop solving problems that aren’t real yet. They’re draining your time and creative energy.
• You grow by doing—not by mapping out every detail before the opportunity exists.
• Pre-selling, testing, and real-time feedback are more valuable than "perfect" planning.
• You don’t need to be "ready" to start. You just need to start.
• Your strategy will always evolve—don’t waste energy solving for a future version of you.

Action Steps:

1. Ask yourself: What am I trying to solve that doesn’t actually exist yet?
2. Identify one action you can take this week to create the problem (aka generate demand).
3. Book a Free Business Alignment Call with Lani to get unstuck and moving forward.

Limited Time Offer:

• Grab the FREE Summer Profit & Fun Blueprint:https://coaching.lanijackson.com/summer-fun-and-profit-blueprint/
• Book a Business Alignment Call: https://hello.dubsado.com/public/appointment-scheduler/6737c7379e28ed003a12091c/schedule

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In This Episode:

• An honest look at Lani’s first week of summer (spoiler: water fight inside the house!)
• The myth of perfect transitions and the pressure of "doing it all"
• What to do when your plan gets derailed or delayed
• Why productivity isn’t the goal—effectiveness is
• How micro actions can solve macro problems (without a full business overhaul)
• Real-life decision filters to simplify your next step
• Why fun and flexibility can fuel your business, not fight it
• 
  

Key Takeaways:

• Productivity isn’t always profitable. More doing doesn’t equal more results.
• You’re in charge. Flexibility is a feature, not a flaw, of entrepreneurship.
• Micro actions = big wins. Small, intentional decisions create major momentum.
• Chaos doesn’t mean failure. It means you’re human. Let’s work with that.
• Lead with fun. If your business feels heavy, it’s time to re-inspire your energy.
• 
  

Action Steps:

1. Name one micro action that will solve a current stress point.
2. Check in with yourself: are you overcomplicating something that could be simpler?
3. Add some FUN into your strategy to re-energize your creativity.

Links & Resources:

• Grab the Summer Profit & Fun Blueprint: Lanijackson.com/summerblueprint
• Get the $9 Summer Action Pack Add-On: GET IT HERE
• Book a Free Business Alignment Call: Lanijackson.com/letstalk

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

It's time to challenge one of the most common narratives in the business world: the more productive you are, the more successful you’ll be. Spoiler alert—it’s not true.

Instead, Lani shares how choosing effectiveness over efficiency and quality over quantity can radically shift your business results. If you’re constantly in motion but feel like you’re not making progress, you’re probably caught in what she calls the burnout economy.

You’ll learn:

• Why productivity might actually be keeping you stuck
• How the hustle mindset creates more chaos than results
• The difference between being efficient and being effective
• What an “expansion audit” is—and why you need one ASAP
• How to identify your true profit priorities
• The secret to doing less while making more

This episode is your permission slip to unsubscribe from hustle culture and step into sustainable growth—with more space, more fun, and more profit.

🎧 Want to build a summer that’s full of both profit and play?

➡️ Get access to my Secret Summer Podcast, designed to help you create your custom strategy for a summer full of cash AND connection. 👉 lanijackson.com/summerblueprint

💬 Or book your FREE Business Alignment Call to identify what to stop doing, what to delegate, and what to go all in on: 👉 lanijackson.com/letstalk

Let’s do less—and have more.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Inside this episode:

• Why the question “how long will this take?” is normal—and what it reveals
• The difference between being consistent vs. being committed
• How to simplify your focus with priorities instead of chaotic to-do lists
• Why predictable profit is more powerful (and peaceful) than chasing quick cash
• Real client examples that show what happens when you shift your mindset and strategy

If you’re feeling like you're spinning your wheels, overwhelmed with offers that don’t feel aligned, or just need a breath of fresh air and a plan to keep going—you’ll walk away with clarity, encouragement, and real tools to shift your energy and results.

Feeling stuck in the “how long is this going to take?” phase? Don’t wait any longer to get clarity.

Book a free Business Alignment Call and let’s figure out exactly where things are getting held up—and how to create a strategy that actually works for YOU.

👉 Book your FREE Business Alignment Call now at lanijackson.com/letstalk

Let’s shift you out of contraction and into unstoppable expansion.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Candace shares her inspiring journey from working in a major ministry organization, losing her sense of self, and navigating an identity crisis… to stepping into entrepreneurship with boldness, building a thriving coaching practice, and fully embracing who she’s meant to be.

Together, Lani and Candace dive deep into:

• How Candace discovered she was the woman she needed all along
• The real reason she launched her business in 2020—and what’s happened since
• Why so many women struggle with authenticity, burnout, and boundaries
• The pivotal moment she invested in coaching and tripled her income
• How to know when it’s time to be actually honest with yourself
• And what it looks like to build a business (and life!) that feels aligned, empowered, and true to you

If you’ve ever felt like you’re stuck in someone else’s mold, this episode will give you permission to shatter it and become the real you.

CONNECT WITH CANDACE:

• Facebook Group: Sis & Co
• Podcast: Real Table Talks with Candace Dawn
• Instagram: @candicedawnnco

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this jam-packed episode of ACTually, Lani brings back her favorite recurring guest and IG strategist extraordinaire, Cait Blakley, for a real talk about what’s actually working on Instagram right now. From nostalgic throwbacks to sepia-toned baby pics (hello 2011!) to today’s fast-moving remix culture, this episode is both a marketing masterclass and a mindset reset.

Together, they explore:

• What’s really going on with the Instagram algorithm in 2025
• The rise and fall of hashtags, curated grids, and going “Live”
• How short-form remix reels are attracting ideal clients like wildfire
• A case study from a client who turned this strategy into a $50K month
• Why you need more than reach—you need a system to funnel leads into conversions
• 
  

Plus, Lani and Cait reveal details about their upcoming live workshop on April 29th, where you can get the behind-the-scenes look at the remix strategy, how to customize it for your niche, and how to turn engagement into actual income.

🎯 TLDR: This is NOT your typical Instagram episode. It’s about playing smarter, not harder—and having more fun doing it.

Join the Instagram Remix & Revenue Workshop

📅 April 29th

💸 Just $20.25

📍 www.lanijackson.com/instagramremix

Can’t make it live? No worries—replay available for all who register.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

If you’ve ever said, “I know what I need to do, but I just can’t seem to do it,”—this episode is for YOU.

Lani introduces a game-changing way to self-coach and check your alignment using just two words: contraction and expansion.

These words are more than just emotions—they are clues. Are you leaning in or pulling away from your strategy? Are you moving in the direction of your dreams or shrinking back in fear?

In this episode, you’ll hear:

• How to recognize when your body is signaling misalignment
• A personal story from Lani’s early blogging days (and what didn’t happen with a Facebook group)
• A client story that shows how a simple tweak turned contraction into massive growth
• How to apply this tool to your own strategy and mindset TODAY
• 
  

Plus, learn how to get on a free Business Alignment Call with Lani and learn more about her powerful collaboration with mindset coach Allison Reeves inside Empowered for M.O.R.E.

✨ If you’re feeling stuck, overwhelmed, or like your business has lost its spark, this episode might be your next breakthrough.

Apply for a FREE Business Alignment Call to identify where you're stuck and how to shift into expansion → [insert link] DM Lani on Instagram or Facebook if you have questions or want to share what came up for you!

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

✨ What You’ll Learn:

• How to identify what actually matters most in your business (and life)
• Why comparing your results to others is sabotaging your growth
• A fresh way to think about business strategy using “The Lasagna Principle”
• How to evaluate what deserves your time and energy in this season

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

This powerful conversation with business and mindset coach Alison Reeves is a must-listen for any entrepreneur who’s ever chased more money, more clients, more success… only to feel more stress, burnout, and disconnection from their business.

In this raw and real episode, Alison and I dive into the emotional and nervous system side of growing a business, and what happens when our income grows faster than our capacity to hold it.

If you’ve ever made a scary investment, felt addicted to hustle, or questioned your ability to trust yourself in business—this episode is for you.

We explore:

• How the mastermind cycle can become an addiction to stress
• The real difference between being challenged and being dysregulated
• How to recognize if you’re stuck in a trauma loop with money and success
• Why affirmations alone aren’t enough—and how to use them effectively
• The signs your nervous system is overriding your business strategy
• How to expand your wealth capacity without burning out
• The path to healing money wounds and finding sustainable success
• Why trusting yourself is the ultimate business strategy

"If you want to have it all, you have to be able to HOLD it all."

This is the start of something transformative—because we’re not just talking about income growth, we’re talking about creating wealth in every area of your life: income, time, energy, and fulfillment.

🎉 JOIN US FOR THE WORKSHOP

🧠💸 The Six-Figure and Beyond Aligned Wealth Roadmap

A transformational experience for the woman ready to expand her capacity for more—more money, more alignment, more freedom.

📅 April 7th

📍Register now: LaniJackson.com/wealthworkshop

Follow Alison:

• https://instagram.com/alisonreevesco
• Get her Book: Embodied Abundance

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Whether it’s taking your family on a dream vacation, paying off debt, or creating financial freedom, wishing for money won’t make it happen. You need a clear roadmap.

In this episode, I break down why most entrepreneurs struggle to hit their financial goals and how to stop relying on hope and start using a strategic cash plan to reach them without burnout or guesswork.

We’re diving into:

✔️ The biggest mistakes business owners make when trying to generate cash

✔️ Why "just sell more" is NOT a real strategy (and what to do instead)

✔️ The Custom Cash Formula—how to work backwards from your goal to create a profitable, sustainable plan

✔️ How to align your pricing and offers with your available time and energy

✔️ Why your pricing isn’t “wrong” (but your business model might be)

✔️ The power of profit priorities—how to focus on cash-generating actions first

It’s time to stop waiting for the money to show up and start taking control of your income with a strategic plan.

👉 Join me in the upcoming Custom Cash Challenge!

📅 March 25-26 | Get your cash roadmap & clarity on what to do next

🔗 Sign up at: lanijackson.com/cashchallenge

✨ DM me your big goal! I don’t just want to hear a number—tell me what you’re working toward!

🎧 Tune in now and start making your dreams a reality!

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this episode, I sit down with Kate Doster to tackle one of the biggest mindset blocks entrepreneurs face: “When I make more money, THEN I’ll invest in coaching or support.” We break down why waiting to invest is actually more expensive than taking action now, and how to recognize when it's time to get the right support to grow your business.

Listen in as we discuss:

✔️ How to determine if NOW is the right time to invest in a coach or program

✔️ The different types of coaches and which one you need at each stage of your business

✔️ The real cost of waiting—how delaying support slows growth and costs you money

✔️ What to ask on a discovery call before hiring a coach to ensure the right fit

✔️ How to avoid the trap of constantly "starting over" and never making progress

✔️ Why the right support provides more than just strategy—it accelerates results

If you’ve been stuck in indecision, hesitant to invest, or worried about whether you’ll “get your money’s worth” from a coach—this episode will give you the clarity you need to make a confident decision.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Rachel shares her journey from teacher to six-figure entrepreneur, how she discovered her own superpowers, and why multiple income streams are key—especially in unpredictable industries. Whether you're in network marketing, direct sales, or building your own brand, this conversation will inspire you to step into your power and monetize what makes you YOU.

🚀 Listen in as we discuss:

✔️ How to identify and own your unique strengths

✔️ Why personal branding is crucial (even if you're in network marketing)

✔️ The backup plan strategy to protect yourself from industry changes

✔️ How to leverage your current business to create additional revenue streams

✔️ Overcoming fear, imposter syndrome, and the comparison trap

It’s time to stop hiding and start standing out. If you've been feeling stuck or uncertain, this episode will give you the clarity and confidence you need to move forward.

Connect with Rachel Perry:

📲 Instagram: @rachelaperry

💻 Website: rachelaperry.com

🚀 Join Her Free Event in March! (Details inside the episode)

👉 Listen now and take the next step in branding yourself and securing your financial future!

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this episode, Lani Jackson sits down with her longtime client and dear friend Jessica Pearsall, founder of Ivory & Noire, a luxury tablescape and design brand. Jessica shares her journey from being terrified of showing up on social media (she wouldn’t even put her hands in a photo!) to landing major brand deals, being featured in Southern Living & Victoria Magazine, and speaking on stage at industry events.

She’ll take you behind the scenes of what it really takes to step into your confidence, build a sustainable business on your terms, and act as the woman you want to be instead of beating yourself up for where you’re not.

If you’ve been waiting for permission to show up—even before you feel “ready”—this episode is for you!

IN THIS EPISODE:

✨ How Jessica pivoted from interior design to luxury tabletop styling and grew a profitable business from scratch

📸 Her terrifying first steps in showing up online—and how she overcame them

💰 The moment she stopped undercharging and started owning her worth

🎤 What happened when she took a scary leap and landed on a panel for Flower Magazine

🔥 The mindset shift that changed everything: Act as the woman you want to be NOW

KEY TAKEAWAYS:

• Fear is normal, but it’s not a reason to stop. Break big, scary steps into smaller ones and build confidence as you go.
• You don’t have to be perfect to be successful. Show up as you are, and the right people will resonate with you.
• Stop waiting for the “right time” to invest in yourself. Start acting like the woman who is already thriving.
• Consistency doesn’t mean posting every day. It means consistently delivering quality work and showing up when it matters.
• Your audience wants to connect with you. Your unique style, voice, and personality are what set you apart.

ACTION STEPS:

✅ Take one small “scary” action today. Post that video, send that pitch, say yes to that opportunity—you don’t have to be perfect to start.

✅ Stop saying you’re “behind.” You are the only one setting the timeline for your success. Own your pace.

✅ Make a list of what will help you feel more confident. Whether it’s hiring a coach, investing in branding, or getting a stylist—take action.

✅ Follow Jessica (@ivoryandnoire) for stunning design inspiration and a real look at showing up boldly in business.

✅ Join Empowered for MORE to get the customized strategy and support to grow your business your way.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

With 20 years of marriage, 23 years together, and multiple businesses under their belts, Lani and John have learned a thing or two about balancing business, marriage, and family. From encouraging each other’s dreams to practical ways to help, this episode is packed with actionable tips (and a little humor) to help you and your partner thrive together.

If you’ve ever struggled with feeling unseen, misunderstood, or unsupported in your business—or if you’re looking for ways to better support your spouse—this episode is for you!

IN THIS EPISODE:

💬 How to communicate your business vision so your spouse understands and supports you

👏 The power of encouragement & motivation (why cheering each other on matters)

🛠️ Practical ways to help your spouse without taking over their business

👂 Why being a good listener is sometimes more important than offering solutions

💡 How to balance business and marriage—without feeling like you’re constantly passing each other by

KEY TAKEAWAYS:

• Encouragement is everything. Even if your spouse doesn’t fully understand your business, cheering for them creates a strong foundation.
• Offer practical help. Small acts like bringing coffee, cooking dinner, or proofreading an email can make a huge difference.
• Communication is key. Be honest about what you need—whether it’s a pep talk, space, or a strategy session.
• Respect each other’s vision. Your goals may evolve, and that’s okay—support each other through the shifts.
• Find balance. Business is important, but so is your relationship. Plan work dates and real date nights to stay connected.
• 
  

ACTION STEPS:

✅ Start a daily gratitude practice. Share three things you appreciate about your spouse every morning (or via text).

✅ Schedule a “work lunch” to go over business updates, calendars, and strategies—so you’re on the same page.

✅ Prioritize real date nights. No business talk, just connection and fun.

✅ Ask your spouse how you can help (big or small)—and listen without judgment.

✅ Send this episode to your partner (with love, of course 😉).

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

There’s no one right way to market your business—anyone who says there is just wants to sell you their program. Instead, we’re talking about how to figure out what works for YOU so you can market with confidence, consistency, and ease.

If you’re feeling overwhelmed by all the options (TikTok, YouTube, sales calls, email lists, DMs, SEO, launches, networking, etc.), this episode will help you simplify your marketing plan and show up in a way that feels GOOD.

IN THIS EPISODE:

✅ Why marketing is really just talking about your business—so let’s make it work for you

🎯 How to stop forcing strategies that drain you and find the ones that fuel you

🧩 The 3 key marketing components every business needs: Connections, Conversations, & Conversions

🚀 How Lani & Cait market their businesses in completely different ways—and why both work

🛑 What to do when you feel stuck, frustrated, or burnt out with your marketing

KEY TAKEAWAYS:

• Marketing is NOT one-size-fits-all – The strategy that works for someone else might drain you.
• You don’t have to do everything – Pick one or two strategies and master them before expanding.
• Your energy matters – If something feels misaligned, it won’t be sustainable (and people can tell!).
• There are 3 essential marketing steps:
• 1️⃣ Getting in front of new audiences (connections)
• 2️⃣ Nurturing relationships & building trust (conversations)
• 3️⃣ Making offers & selling with confidence (conversions)
• Alignment = sustainability – When your marketing strategy feels good, you’ll actually show up for it.
• 
  

ACTION STEPS:

✅ Identify what marketing strategies currently feel draining—and give yourself permission to let them go.

✅ Pick two marketing channels that align with your strengths & business model.

✅ Ask yourself: Am I consistently hitting all three phases—connections, conversations, and conversions?

✅ Save your spot for the Momentume Sales Method Workshop - lanijackson.com/momentum

✅ Need clarity? Join Empowered for MORE for customized business & marketing strategy that works for YOU. 👉🏻 LEARN MORE

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

January felt like an entire year packed into one month—anyone else? If you’ve been feeling that heavy, dragging energy in your business, you’re not alone. In this episode, Lani Jackson and recurring guest Cait Blakley dive deep into how to reset after a rough season, realign your energy, and take intentional action that moves you forward. Because let’s be real—running a business is a rollercoaster, and sometimes, we just need to hit the reset button.

If you’ve ever found yourself numbing out, spiraling in overthinking, or wondering if you should just burn it all down (we’ve been there!), this episode is packed with actionable strategies to get back on track.

IN THIS EPISODE:

🔥 Why some seasons of business feel extra heavy (and how to navigate them)

🔄 The sneaky ways we spiral into reaction mode & how to break the cycle

🧘‍♀️ Powerful tools to regulate your nervous system and shift your mindset

📝 A simple brain dump exercise to clear mental clutter & reset your energy

✨ How to reframe setbacks, take back control, and ACTually move forward

KEY TAKEAWAYS:

• Pause & Identify – Are you reacting or responding? Awareness is the first step to shifting your energy.
• Regulate & Reset – Deep breaths, movement, and pattern disruptors can physically reset your nervous system.
• Reframe & Choose – What do you actually want to think and feel about your business? You have the power to decide.
• Take Small, Aligned Actions – Overwhelm thrives on inaction. Start with a simple, intentional step forward.
• 
  

ACTION STEPS:

✅ Take a deep breath (seriously, right now—one big, cleansing breath!)

✅ Do a brain dump of everything weighing on your mind & look for patterns.

✅ Choose a new thought or mantra—something empowering to repeat when doubt creeps in.

✅ Disrupt your routine (walk a different route, change up your environment, shake things up).

✅ Reach out for support—DM Lani or Cait, or join the community inside The Society!

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Feeling overwhelmed by your never-ending to-do list? In this episode, host Lani Jackson helps you break through the chaos with a simple framework for prioritizing your actions based on what your business needs most: fast cash, growth and scale, or time return. Whether you’re stressed about hitting your sales goals, ready to expand, or desperate to reclaim your time, this episode gives you the clarity to take intentional action that moves the needle. It’s time to stop spinning your wheels and start tackling what matters most!

In This Episode:

• Why you feel stuck deciding what to do next in your business
• The 3 types of actions: Fast Cash, Growth & Scale, and Time Return
• How to identify and prioritize actions that lead to immediate cash flow
• Strategies for long-term growth and scaling your business
• How to create systems and processes to reclaim your time and avoid burnout
• The importance of clarity and intentionality in decision-making

Key Takeaways:

• Fast Cash Actions: Focus on actions that bring in immediate revenue, like following up with leads or closing sales—not creating a new logo or rebranding.
• Growth & Scale Actions: Prioritize long-term strategies like building funnels, creating new offers, or investing in SEO once your cash flow is stable.
• Time Return Actions: If you’re overwhelmed, implement systems, create SOPs, and outsource tasks to reclaim your time and energy.
• Overlap is Okay: Some actions might serve multiple goals—like a fast cash action that also frees up time—but always start with what your business needs most right now.

Action Steps:

1. Look at your to-do list and categorize each item as Fast Cash, Growth & Scale, or Time Return.
2. Focus on the actions that align with your immediate priorities: cash flow, long-term growth, or reclaiming your time.
3. Eliminate or postpone tasks that don’t align with your current goals.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this episode of ACTually, we dive into the stages of business growth and evolution. From overcoming self-doubt to navigating the messy middle to leveling up with clarity and confidence, Cait and I share our personal journeys and practical insights for women entrepreneurs ready to embrace their own evolution. Whatever stage you're in, this episode is here to inspire and guide you as you build the business of your dreams.

In This Episode:

• Meet Cait Blakley, digital growth coach and a recurring voice on the podcast
• Why giving yourself permission to evolve is essential for business growth
• The three stages of business evolution: belief-building, the messy middle, and clarity-driven scaling
• Overcoming fear and failure in the early stages of business
• The danger of trying to "do it all" and how to focus for meaningful growth

Key Takeaways:

• Stage 1: Belief Building: Start with the question, "Can I really do this?" and stack evidence to strengthen your confidence.
• Stage 2: The Messy Middle: Avoid burnout by focusing your efforts instead of trying to do everything all at once.
• Stage 3: Clarity-Driven Scaling: Combine clarity and intentional action to create sustainable growth.
• Permission to Evolve: It’s okay to outgrow old strategies, offers, or branding as you step into new stages of your business.
• Community Matters: Surround yourself with people who inspire, challenge, and uplift you.

Action Steps:

1. Identify what stage of business you’re in and embrace it as part of your journey.
2. Ask yourself, "What would it look like to fully align my actions with my goals in this season?"
3. Share your stage and your goals with someone who can support and empower you.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

In this first official episode of ACTually, we’re diving into the nitty-gritty of what it takes to scale your business to multi-six figures! Host Lani Jackson shares the exact marketing strategy that transformed her business, allowing her to support her family, grow her team, and achieve financial stability. The secret? Connection marketing. Lani breaks down her game-changing three-step process that simplifies marketing into something you can ACTually take action on today. Ready to grow your business with clarity and ease? Let’s do this!

In This Episode:

• How connection marketing (the 3 C’s: Connections, Conversations, Conversions) transformed Lani’s business
• Why overcomplicated strategies are holding you back and how to simplify your approach
• The difference between toddler and teenager leads—and how to nurture them
• Why marketing isn’t about being pushy or spammy—it’s about seeing and serving your audience
• The power of intentionality: small, consistent actions that drive big results
• How Lani’s 10 & 10 Connect strategy makes daily connection effortless

Key Takeaways:

• Connection Marketing is King: Focus on meeting new leads (connections), building trust (conversations), and naturally leading to offers (conversions).
• Simplify to Amplify: You don’t need all the platforms and strategies—just a clear plan that works for you.
• Feminine Energy in Marketing: Drop the bro-marketing tactics and embrace authentic, relationship-driven selling.
• Action Over Perfection: Even 10 minutes a day can lead to meaningful connections and growth.

Action Steps:

1. Identify where and how you’ll connect with new leads this week.
2. Engage in authentic conversations that build trust and relationships.
3. Make intentional offers to solve your audience’s pain points—without being pushy.

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!

Episode Summary:

Welcome to the very first episode of ACTually — the podcast where dreaming big meets actually doing the dang thing! I'm your host, Lani Jackson, business strategist, mindset coach, and your go-to girl for talking real life and business. This show is all about ditching the overwhelm, silencing that inner critic, and taking bold, no-fluff action to grow your business and your life. Let's stop spinning our wheels and start making moves!

In This Episode:

• Why "ACT" is shouting at you in ACTually (Hint: It's on purpose!)
• My unfiltered journey from scattered entrepreneur to confident CEO
• How action (not perfection) is the real game-changer
• Overcoming analysis paralysis and getting out of your own way
• What’s coming: juicy guest convos, mindset shifts, and strategies you can actually use

Key Takeaways:

• Messy Action > Perfect Plans: Done is better than perfect, so let’s get moving!
• Profit Beyond Money: Let's talk income and your time, energy, and joy.
• Find Your People: The Society is where collaboration beats competition—join us!

Links & Resources:

• Hang out with us in The Society: lanijackson.com/thesociety
• Follow me on Instagram for behind-the-scenes fun: @lanijjackson @actually.thepodcast
• Wanna know more about working with me? Click here: Book a Call
• Get instant access to the 10 Min. Daily Marketing Strategy to Grow Your Leads Every Week

Subscribe & Review:

If this episode lit a fire under you, hit that subscribe button and leave a review! Let’s help more women ACTually chase their dreams.

Ready to ACTually do this? Let’s GO!