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In this episode, I sit down with Christi Martinelli, a reality TV producer with 15 years of experience (Bravo, HBO, Lifetime, Fox) who now helps coaches and course creators make their content binge worthy.

We dive into why most people aren't actually storytelling (they're just telling stories), how to keep clients engaged without overwhelming them, why 20% course completion rates aren't okay, and what the coaching industry needs to shift in order to rebuild trust with clients.

If you've ever felt like your course is boring, your clients aren't finishing, or you're saying too much...this conversation will change how you create content.

Resources Mentioned:

• Follow Christi Martinelli on insta and connect with her on her course audits + strategy sessions, and her upcoming binge worthy course creation program!
• Building a StoryBrand by Donald Miller

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A few weeks ago, I parted ways with my biggest client. And while the first few weeks felt peaceful and exciting, now I'm eight days away from when income usually hits—and I'm starting to feel it.

This is a raw, honest conversation about what it looks like to trust God when provision feels uncertain, when fear is loud, and when your brain is running worst-case scenarios.

If you're in a season where things feel shaky, where doors feel quiet, where you're questioning everything—this one's for you.

Scripture References:

• Proverbs 3:5-6 - "Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight."
• 2 Timothy 1:7 - "God has not given us a spirit of fear, but of power, love, and a sound mind."
• Matthew 6:26-28 - Jesus talks about the birds of the air and how God provides for them
• James 1:5 - "If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you."
• Romans 8:28 - "And we know that in all things God works for the good of those who love him."

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So I'm pulling back the curtain and sharing a lesson straight from the Simple pillar of the membership—because these principles are too important not to share right now.

If your business feels overwhelming, chaotic, or like everything is happening at once, it's because you're missing structure around the five core systems that every business runs on.

In this episode, I'm breaking down exactly what those systems are, why they matter, and how to identify which one needs your attention first.

In this episode, you'll learn:

• The biggest mindset shift: Businesses are not a collection of tasks—they're a collection of systems
• The 5 core systems every business runs on (no matter the industry)
• Why retention is the most underrated, undervalued system (and the secret to scaling)
• How to identify which system in YOUR business needs attention first
• What it means to create "repeatable processes" instead of reinventing the wheel every time
• Why word of mouth is the most underrated marketing strategy
• How to apply the SOFT Method to the system that needs you most

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In this raw, unscripted episode, I'm sharing what happened after I parted ways with my long-term client, why I'm building an agency (not just staying a solopreneur), and the three ways you can work with me in 2026.

This is me building in public. No script. Just real talk about what it looks like when everything falls apart, and peace is the loudest thing you feel.

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Funnels are one of the most vital pieces of scaling your business, but they're also one of the most misunderstood. So today, I'm breaking down exactly what a funnel is, how it works, and why you need one if you want to scale without being glued to your phone 24/7.

I'm walking you through front-end funnels, backend funnels, one-time offers, upsells, email workflows, and how to nurture your community while making sales on autopilot.

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In this episode, I'm getting vulnerable about the identity work that broke me open, the excuses I've been making, and how I procrastinated for 2 weeks on launching something I promised myself I would do.

If you've been procrastinating, doubting yourself, or staying stuck in an old identity then this episode is your wake-up call.

In this episode, you'll learn:

• The 3-step framework for success: Pattern Recognition, Utilization & Creation (and the Starbucks example that explains it all)
• The seasons of business: Spring, Summer, Fall & Winter (and which one you're in right now)
• Why "the strongest force in human personality is the need to stay consistent with how we define ourselves"
• My vulnerable truth: The old story that's been keeping me stuck (and how I'm rewriting it)
• The 7 steps of The Hero's Journey (and how to apply it to your business)
• How I finally stopped procrastinating and kept my promise to myself
• The path to breakthrough: What do you really want? And what's stopping you?

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If you're a mom entrepreneur tired of hustle culture, mom guilt, and building a business that consumes your life instead of supporting it...this episode is for you.

In this episode, you'll learn:

• Why I "failed" my mentors (and what it taught me about stepping into my authority)
• How a Starbucks latte saved my business (hint: it wasn't my business, it was my nervous system)
• The reframe that changed everything: presence freedom over time freedom
• What I'm building in 2026 (including The Mom Yes Day Challenge launching February 18th)
• How to build a business that gives you presence with your family without sacrificing growth

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But here’s the truth most people don’t want to hear: leadership isn’t about being the loudest voice in the room. It’s about being the safest presence in the room.

In this episode, I share:

✨ Why vulnerability is the strongest leadership flex (and how it’s different from oversharing).

✨ How nervous system regulation is the foundation of every decision, conversation, and relationship you hold.

✨ Why presence—not pressure—is what makes people trust, follow, and buy-in to your vision.

✨ Real-life examples from my own launch and how I had to lead softer through setbacks.

And I give you a sneak peek into my program Lead Her Soft, where we are re-writing the rules of leadership together.

Because babe…you don’t need another strategy. You need presence. And presence changes everything.

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In today’s episode, I’m pulling weeds out of the garden of “not being chosen” and showing you how to flip the script:

✨ Why you don’t want everyone to choose you (spoiler: it’s exhausting).

✨ How to reframe rejection so it doesn’t crush your spirit.

✨ A simple exercise to get to the root of old beliefs + clear them from your nervous system.

✨ Why the right people, opportunities, and clients will always come when you stop forcing.

You are chosen. You always have been. You always will be. It’s just about being chosen by the right people, at the right time, for the right things.

👉 If this episode spoke to you, share it in your stories and tag me @kaylagarza_softhustle

I’d love to hear what you’re clearing out of your own “garden.”

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In this episode, I’m sharing the 10 Commandments I’ve created for my business and my life—the promises I’m making to myself, my family, my faith, and my community.

These commandments aren’t just rules. They’re the foundation of how I lead, the boundaries that protect my joy, and the standards that allow me to show up with love, empathy, and integrity.

We’ll dive into:

✨ The difference between hustling to prove yourself vs. leading with presence.

✨ The things I refuse to tolerate in my life and business anymore (and why you shouldn’t either).

✨ Why your goals keep slipping through your fingers (and how standards are the missing piece).

✨ The micro-moments that make or break your leadership.

This isn’t about perfection—it’s about raising your standards so that thriving becomes your default.

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Inside this episode, I’m walking you through the rituals that keep me grounded as a mama, mentor, and CEO. From quiet mornings before my kids wake up, to mid-afternoon reset breaks, to winding down in the evenings with intention — these small acts are how I pour into myself so I can pour into everyone else.

✨ Here’s what you’ll hear in this episode:

• My morning rituals that set the tone for presence + productivity
• Why getting dressed shifts my energy into CEO mode
• The importance of prepping food + space so my family feels supported
• Afternoon grounding practices that bring me back into balance before chaos hits
• How bedtime rituals (for me + my kids) create peace, rest, and better sleep
• Why asking “What do I need right now?” throughout the day changes everything

This isn’t about rigid schedules or perfection. It’s about creating rhythms that feel soft, supportive, and sustainable.

💌 Plus, I’m sharing how these rituals connect to this month’s theme in Soft Hustle Magazine: The Vessel Issue — because your body, your business, and your spirit all need care.

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This episode is part catch-up, part intention-setting, and part love letter to where we’re headed together. I’m sharing:

✨ How slowing down this summer became the reset I didn’t know I needed

✨ Why “discipline” is my word of the month (and how it feels different from consistency)

✨ The behind-the-scenes of launching Soft Hustle Magazine: Issue 3 – The Vessel

✨ What it means to protect your vessel—in your body and in your business

✨ How I’m mapping September with routines, content, and devotion (without burnout)

And of course, a reminder that you don’t need to do it all. You just need to do the next right step for you.

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Reclaim your power—without abandoning your softness.

Episode Description:

You don’t need another template. You don’t need a better hook.

You need a body that feels safe holding visibility, leadership, and wealth.

That’s what this masterclass is here to give you.

This isn’t your typical business training—it’s a nervous system recalibration for the high-capacity woman who’s tired of collapsing every time her launch goes quiet… and ready to build her next level from peace, not pressure.

You’ll learn:

✨ Why your business isn’t scaling the way you want—and why it’s not a strategy problem

✨ What nervous system collapse actually looks like in business (spoiler: it’s not self-sabotage, it’s self-protection)

✨ The 3 recalibrations every feminine-led entrepreneur needs to shift from performing to positioning

✨ Simple micro-moves that anchor peace, presence, and power—starting today

You'll walk away remembering:

You don’t need to prove you’re ready.

You just need to let your body believe you already are.

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Who’s been scrolling for permission to slow down…

But just needed someone to whisper: “It’s already yours.”

In this episode, Kayla unpacks 7 tiny shifts that changed everything—from how she walked into a room to how she held a glass of water. These are nervous system recalibrations, not routines. Micro-moments that move you from frantic to feminine. And no—they don’t require a full rebrand or a silk robe (though she won’t stop you 👀).

What You’ll Feel in This Episode:

✨ What softness actually looks like in real life

✨ How to reclaim your body as a safe space

✨ The difference between performing femininity and embodying it

✨ Why luxury is a frequency, not a price point

✨ How to shift from proving to presence

💌 Journal prompt:

Which of the 7 shifts are you choosing to embody this week—and what part of you softens when you do?

Anthropologie Cherry Glasses

Bearfoot Dreams Socks

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You don’t need to escape your life.

You just need five sacred minutes to re-enter it.

This episode is a nervous system love letter to the mama, the entrepreneur, the woman who’s been stretched so thin she forgot where she ends and everyone else begins.

If you’ve ever whispered, “I miss me”… this is your return.

Inside this episode, we’ll talk about:

• The moment I realized I was burning out in silence
• How five minutes outside changed how I mother, market, and move
• The truth about nervous system-led business
• The power of micro-regulation in a macro world
• How peace becomes your new profit plan

✨ You don’t need to burn to be bright. You just need a breath.

Tune in for the shift.

You don’t need to earn this softness.

You’re already her.

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Too bold for the church crowd.

Too modest for the coaching world.

Too loud. Too soft. Too “much.” Not enough.

Yeah—this episode cracks that moment wide open.

I'm sharing the rooftop vision, the talk show download, the poolside shutdown… and the exact moment I stopped flinching when it was my turn to be seen.

This isn’t just a reintroduction to Kayla.

It’s a permission slip for you to bring all of you to the table: the faith, the fire, the femininity, the frequency.

This is for the woman who’s done hiding in plain sight.

Who’s ready to stop chasing acceptance and start embodying identity.

Because when you bloom in your full spectrum—the bank follows.

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It’s a permission slip.

To soften. To surrender. To stop running after a life that’s already trying to arrive.

In today’s episode, I’m telling the real story behind a pair of YSL sunglasses, a Mercedes I was scared to drive, and the moment I realized I didn’t need to hustle for my next level—I just had to hold it.

This one’s for the woman who:

→ Still flinches when luxury shows up with her name on it

→ Feels guilty receiving more than just the bare minimum

→ Has been asking for overflow… but shrinking every time it starts to pour

If your nervous system has been sprinting, if your soul has been craving softness, if your bank account has been mirroring your belief system—it’s time.

🎧 Listen in for a full-body reminder that you don’t have to chase what’s already yours.

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This episode is a love letter to the version of you who’s been trying so hard to feel worthy, ready, or “inspirational enough” to lead… when the truth is, you’ve always been the moment.

Whether you're dancing in the kitchen, healing behind the scenes, or walking through your own messy middle—you’re living proof. You don’t need the perfect caption. You don’t need the 10k followers. You don’t need to be ten steps ahead.

You just need to show up real.

Because people aren’t moved by polish.

They’re moved by presence.

And the world is craving women brave enough to let their life be the lesson.

✨ In this episode, we talk about:

• Why performance isn’t the path—presence is
• How to shift from overthinking to embodiment
• What it means to post in the middle, not just the mountaintop
• How I use “Soft Hustle Diaries” to anchor in identity
• A raw reminder that you are the inspiration—even if your voice shakes
• The exact shifts that help you stop ghosting your own message
• Why your boring, beautiful life is the content someone needs today

🧘🏽‍♀️ Soul Nugget:

“The very thing you think is unworthy might be the exact thing someone else is praying for.”

✨ Post something today that’s real.

Not curated. Not filtered. Just honest.

Say the thing you’d whisper to your past self.

Even if your voice shakes.

Even if it feels small.

Because that?

That’s the kind of presence that shifts rooms.

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In today’s episode, we’re diving deep into the invisible inheritance—the habits, beliefs, and nervous system patterns passed down through generations.

💭 Why do we say we want financial freedom… but spend every extra dollar?

💭 Why do we try to be patient… but snap the second the overwhelm hits?

💭 Why do we dream of peace… but feel wired for chaos?

Because our nervous systems are running on inherited patterns.

But here’s the best part: we get to change the inheritance.

🔥 In this episode, we’re breaking down:

✔ The real reason we repeat patterns we swore we’d outgrow

✔ The science of inherited stress & scarcity (and how to break it)

✔ How our kids’ nervous systems sync to ours—and why that changes everything

✔ A powerful activation to help you shift into your next-level self

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If you’ve been feeling like you’re outgrowing the version of you that got you here, this one is for you.

💖 You are allowed to evolve. You are allowed to go all in on YOU. Big things are coming, babe—lean in. 🚀

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• What does my ideal day look like five years from now? Describe it in detail.
• What are the top three goals I want to achieve in the next decade? Why are these goals important to me?
• Who do I want to become personally and professionally by the time I reach my future self's age?
• What values and principles do I want to guide my decisions and actions in the future?
• How do I envision my relationships evolving with family, friends, and colleagues?
• What skills or knowledge do I need to acquire to reach my future goals?
• What obstacles might I face in achieving my vision, and how can I prepare to overcome them?
• How will I measure my progress toward my future vision? What milestones can I set?
• What kind of impact do I want to have on the world or my community?
• What does financial success look like for me in the future? How will I achieve it?
• How will I maintain balance between my personal life and professional ambitions?
• What hobbies or passions do I want to pursue more fully in the future?
• How do I want my health and well-being to be in the future, and what steps will I take to get there?
• What kind of work environment or job satisfaction do I desire in the future?
• How do I want to continue learning and growing as a person?
• What legacy do I want to leave behind, and how can I start working towards it now?
• How will I handle setbacks or changes in my plans along the way?
• Who are the people I want to surround myself with in my future life, and why?
• What does success mean to me, and how will I celebrate my achievements?

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