In this solo episode of The Warm Up, we dive deep into one of the most powerful pre-launch strategies out there: Working in Public.

Instead of hiding your process and only sharing polished end results, Kelsey breaks down how letting your audience into the real, messy, mid-journey moments builds trust, creates momentum, and gets people invested in your next launch before you even open doors.

You’ll learn:

• Why documenting isn’t enough—you need to build a story around your work
• How to develop your main character energy and create brand recognition
• Why setting a clear destination hooks your audience (hello, Frodo and Mount Doom)
• How to create stakes and tension that make people root for your success
• Why messy action > perfect presentation when it comes to warming up your audience

If you’re gearing up for a launch—or just tired of posting random “day-in-the-life” content that leads nowhere—this episode will totally change the way you think about showing up online.

Work In Public Content Examples

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Let's break this all the way down. This episode isn’t just a “look what I did” moment... it’s the full debrief on how I actually got there.

I hit $100K in my latest launch… not because I had the biggest audience or ran some flashy funnel… but because I gave myself space to warm people up properly. In this episode, I’m sharing what I did differently this time, what actually moved the needle, and what I’ll never skip again.

Here’s what we get into:

• Why starting earlier (even by accident) changed everything
• The free workshop that built my waitlist without burning me out
• My low-key DM strategy that turned into goldmine-level messaging
• What it really looks like to work in public and get people invested early
• The mindset work I did behind the scenes that made $100K feel inevitable

If your launches feel rushed, quiet, or just… flat, this is the episode I wish I had sooner. This is proof that slower, softer, trust-first launches work. And that warm-up is the whole game.

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It includes a live roundtable discussion with Launch Your Own Way alumni Michelle (Hello Lemon), Olivia (Olive Street Studio) and Kara (Amuse Design Studio)

And a Goody Bag (download below) with some incredible freebies!

Get the Goody Bag: https://manage.kmail-lists.com/subscriptions/subscribe?a=W4H9e2&g=V3GA3v

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💡 Your offer isn’t just what you do... it’s how people experience your brand, your transformation, and your magic. Specificity sells. Confidence converts!

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💬 What’s one thing that makes your offer different from everyone else in your niche? Drop it in the comments! 👇

🚀 Ready to launch your offers successfully? Join us inside https://cominguproses.co/products/lyow-evergreen

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💡 Clients don’t just buy your service, they buy into YOU. When you show up authentically, you attract people who align with your values and vision.

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💬 What’s one way you’ve built trust with your audience through transparency? Drop it in the comments! 👇

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- Why follower count is NOT the real problem

- The hidden reason your audience isn’t converting

- A simple strategy to turn quiet followers into engaged buyers

💡 More visibility isn’t enough... warming up your audience is the game-changer.

🎧 Want the full episodes? Subscribe to The Warm Up Private Podcast for exclusive deep dives into these strategies. Get access here 👉 https://cominguproses.co/warmup

💬 What’s your biggest challenge when it comes to engagement vs. conversions? Let us know in the comments!

🚀 Ready to launch your offers successfully? Join us inside https://cominguproses.co/products/lyow-evergreen

🔔 Subscribe for more weekly strategies to grow your business with trust, not just transactions!

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- How Alice went from scattered marketing to fully booked launches

- Why traditional launches felt exhausting (and what she did instead)

- The key shifts that gave her more freedom AND more sales

If you’re tired of hustling with no real plan, this episode will give you a new way to launch.

🎧 Want the full episodes? Subscribe to The Warm Up Private Podcast for exclusive deep dives into these strategies. Get access here 👉 https://cominguproses.co/warmup

💬 What’s your biggest struggle when it comes to launching? Drop it in the comments!

🚀 Want personalized launch support? Check out https://cominguproses.co/products/lyow-evergreen

🔔 Hit subscribe for more insights on building a profitable, trust-driven business!

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- Why relying on referrals was keeping Michelle stuck

- The turning point that helped her pivot and scale

- How she went from unpredictable income to in-demand offers

If you’re feeling trapped in word-of-mouth marketing, this episode will change the game for you.

🎧 Want the full episodes? Subscribe to The Warm Up Private Podcast for exclusive deep dives into these strategies. Get access here 👉 https://cominguproses.co/warmup

💬 Do you feel like your audience is cold, warm, or hot right now? Drop it in the comments!

🚀 Want a clear roadmap to launch your offers successfully? Learn more here: https://cominguproses.co/products/warmup

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- The real reason your audience isn’t converting

- Why viral posts don’t lead to consistent clients

- The difference between a cold following and a warm community

Let’s fix the missing piece in your marketing so your audience goes from lurking to buying.

🎧 Want the full episodes? Subscribe to The Warm Up Private Podcast for exclusive deep dives into these strategies. Get access here 👉 https://cominguproses.co/warmup

💬 Do you feel like your audience is cold, warm, or hot right now? Let us know in the comments!

🔔 Subscribe for more marketing insights every week!

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