In this episode, I’m breaking down a pattern I see all the time: entrepreneurs making strategic decisions based on what they think is working for someone else. I’m calling out the trap of funnel envy (with love), sharing why that approach rarely works in the long run, and offering a grounded alternative based on your actual goals, needs, and context.

 Takeaways

• Mimicking someone else’s funnel doesn’t guarantee you their results.
• What looks like success from the outside might not feel successful on the inside.
• Just because you need money fast doesn’t mean you should copy what’s trending.
• Your strategy should support your life—not just your launch.
• You get to build a business based on your strengths, values, and desired experience.

⏱️ Timestamps

• 00:00 Introduction and Personal Background
• 01:10 The Problem with Copying Business Strategies
• 02:53 Building a Business from the Ground Up
• 07:20 Understanding Your Audience and Offer
• 15:01 Monetizing Your Skills and Services
• 18:27 The Importance of Clarity in Business Goals
• 19:16 Understanding Financial Needs and Realities
• 21:08 Building a Stable Bridge to Success
• 22:31 Personal Stories and Motivations
• 26:47 Creative Solutions for Business Growth
• 34:45 Final Thoughts and Takeaways



Links & Resources:

Erin’s Website

Commonwealth Co.

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In today’s episode, we’re diving into one of those spicy topics: tech. Specifically, how to choose and use software in your business—whether you’re DIYing or delegating. I’m sharing my honest take on the mindset that holds people back, what your responsibility actually is as a business owner, and how to approach tech without overwhelm (or giving your power away).

What We Get Into:

• Why “I’m not techy” isn’t a free pass (and what to say instead)
• What you actually need to understand if you want your systems to work
• A behind-the-scenes look at how I evaluate and choose tools
• Delegation vs. abdication when it comes to hiring help
• The moment I realized I had to own my decisions—even in the weeds

Timestamps:

00:00 Introduction and Podcast Overview

00:55 Today's Topic: Using Tech Platforms in Business

02:42 Understanding Software Basics

04:44 Effective Communication with Tech VAs

08:08 Choosing the Right Software

10:20 Hiring and Working with Tech VAs

14:45 Real-Life Example: Hiring a Contractor

21:30 Conclusion and Final Thoughts

Links & Resources:

• Erin’s Website
• Commonwealth Co.
• Free Masterclass Script Template & Guide

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In this episode I introduce the 'Nice to Meet Me' communication style guide, a resource designed to enhance team communication and onboarding. I share my own guide and explains how it fosters clarity, honesty, and collaboration among team members. I emphasize the importance of understanding and leveraging each team member's strengths and preferences to create an efficient and supportive work environment.I provide insights into creating custom communication guides and offers practical steps on how to implement them in your own business.



00:00 Introduction: The Importance of Asking Questions

00:27 Welcome to the Podcast

00:44 Introducing Erin Lindstrom

01:17 Sales Strategy and Microagency Operations

02:22 The Power of Team Collaboration

03:28 Onboarding and Communication Style Guides

07:07 Erin's Personal Communication Style Guide

17:39 Team Member Insights and Reflections

26:08 Conclusion and How to Get the Guide

Wanna work together? Email me! hello@erinlindstrom.com

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

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Setting Goals and Creating a Game Plan

- Importance of pulling together a game plan and clarifying goals

- Gathering data about clients and sales

- Understanding your areas of growth as a CEO

- Evaluating marketing effectiveness

- Assessing nurturing leads and clients

- Identifying what feels right and correct

- Considerations for delegation and focus support

- Building lenses for ongoing decision-making and checking in

 Determining Sales Goals

- Starting with a clean sheet of paper or document

- Considering feelings, gut instincts, and dreams for sales numbers

- Factoring in data and strategies

- Allowing for multiple numbers or variations

- Stretching into different versions of the question

- Blending intuition and strategy for a range of goals

- Recognizing that these goals are the starting point, not the endpoint

- Emphasizing the importance of data to fine-tune goals

Evaluating Offers 

- Considering sales priorities

- Assessing the offers currently available in the business

- Reflecting on sales priorities and how they align with offers

- Calculating different ways to reach the goals

Creating a Guideline

- Recognizing that the goal doesn't need to be perfect or match societal expectations

- Using the goals as a starting point and allowing for flexibility

- Looking at how the goals relate to each other

- Reviewing and revisiting offers and sales priorities

- Considering different strategies and approaches to achieve the goals

If you enjoy this episode please leave a 5 star review!

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Setting an aligned strategy

- Defining goals

- Choosing actions to meet the goals

 Choosing tools

- Assessing requirements (copy, graphics, videos, software)

- Evaluating costs (money, time, energy)

- Determining who can do the task (self, team member, contractor)

- Deciding whether to keep or get rid of a tool

Delegating, Do Dates, and Deleting

- Identifying tasks to delegate

- Setting due dates for tasks

- Considering tasks to delete

Primary Topic: Support and Systems

- Exploring different forms of support (team members, coffee, environment)

- Recognizing the value of saving time in personal life

- Building focus

- Implementing systems to enhance productivity

Primary Topic: Implementing and Tracking

- Implementing the strategies and tools

- Tracking results and gathering data

- Analyzing the data for future improvements

Primary Topic: Iteration and Creativity

- Deciding what to keep or discard based on results

- Adapting and refining strategies for future iterations

- Encouraging creativity within the framework and structure

If you enjoy this episode please leave a 5 star review!

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Sales and Marketing Strategies

- Sales Strategies:

- Importance of sales strategies

- Different sales strategies that can be implemented

- Marketing Strategies:

- Connection between marketing and referability/reputation

- Marketing audit and evaluating past marketing efforts

- Measuring effectiveness of marketing campaigns

- Focus on building an email list

- Setting boundaries and identifying "hell no" activities in marketing

- Identifying desired skills and transformation in marketing

- Nurturing:

- Difference between marketing and nurturing

- Nurturing as a one-to-one or small group approach

- Importance of follow-up and conversation in nurturing

- Nurturing as part of the sales process

- Building relationships through nurturing

- Conversion as a result of effective nurturing

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

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On today's episode, "Sales Priorities + Your Priorities," we're going to explore the different sales strategies and priorities that can help you make more money in your business. From client retention to building your reputation and referability, we'll discuss how these factors play a crucial role in your sales success. 

Join me as we uncover the nuances of sales and discover how to align your priorities with your business goals. Stay tuned and let's dive in!

In this episode we cover:

- Retention

  - Importance of client retention

  - Assessing current client retention

  - Exploring the potential for increased retention

  - Effect of clarity on communication with the team

- Reputation

  - The significance of reputation in sales

  - Building and maintaining reputation

  - Connection between reputation and branding/marketing

  - Overcoming past traumas or negative experiences

- Referability

  - Definition and significance of referability

  - Distinction between referability and reputation

  - Assessing current referability

  - Exploring fears or insecurities related to being referable

- Upsells, Downsells, and Alumni

  - Upselling and downselling options for current clients

  - Upselling and downselling options for prospects who know the business

  - Alumni programming and reconnecting with past clients

  - Leveraging alumni as sales advocates or affiliates

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In today's episode, Erin delves into the importance of establishing commitment in the sales process. She starts by discussing how to identify your goals and how they shape your sales and marketing strategies. Erin emphasizes the need for context and asks thought-provoking questions to help you gain clarity on your current sales efforts.

But it's not just about the numbers. Erin encourages you to take a closer look at the action happening within your sales ecosystem. She advises examining your current clients and their buying behaviors, including where they came from and what they purchased. Erin believes that understanding these details is crucial for making informed decisions moving forward.

Throughout this episode, Erin reminds us that the size of your audience or the number of clients doesn't matter. What truly counts is the trust people have in your expertise, which can be reflected in referrals. She encourages self-intimacy and awareness to uncover patterns and explore any feelings that may arise when scrutinizing sales data. Ultimately, this process leads to neutrality and a focus on acquiring information rather than judgment.

Join Erin Lindstrom in this engaging discussion as she guides you through the process of establishing commitment and gaining a deeper understanding of your sales landscape. Get ready to unlock valuable insights and take your sales game to the next level. Let's dive in!

In this episode we cover:

The Importance of Understanding Your Present Situation

   - Emphasizing the need to assess your current sales strategies and results

   - Encouraging the audience to identify what they have been doing in terms of sales

   - Highlighting the significance of analyzing customer information and sales data

Collecting and Analyzing Data

   - Recommending the use of spreadsheets or visual aids like Whimsical or Canva to organize and visualize data

   - Encouraging curiosity about customers and their buying behaviors

   - Questions to ask about customers, such as their demographics, referral sources, and purchasing history

Evaluating the Effectiveness of Existing Strategies

   - Discussing the importance of measuring success and comparing results to previous goals (if applicable)

   - Highlighting the role of referability and the value of customer referrals

Embracing a Neutral Perspective

   - Addressing the emotional aspect of analyzing sales data and encouraging self-intimacy and curiosity

   - Reminding listeners that data is neutral and not inherently good or bad

Conclusion

   - Assuring listeners that feelings will be addressed in due time, but for now, the focus is on gathering information

   - Encouraging listeners to be open to the possibility of discovering areas for improvement

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In this episode we cover:

Introduction to Sales Strategy

- Introducing Erin Lindstrom as the host and sales strategist

- Mention of Erin's software company, Let's Collect, and its focus on nurturing leads

- Importance of connection and human interaction in sales

- Goal of being more organized and focused in order to use time efficiently

- The strategic approach to nurturing leads and making decisions for business success

Reflecting and Planning for Next Season

- Importance of reflection and planning, particularly in Q4 of 2023

- Encouragement to think about goals and strategies for Q1 of 2024 and beyond

- Suggestion to regularly check in and update strategies on a quarterly basis

Exploring the Concept of Nurturing and Decision-Making

- Emphasizing the similarities between nurturing leads, team relationships, collaborations, and prospects

- Need to consider strategic decision-making for effective nurturing

- Mention of potential journeys and systems to set up for nurturing leads, but also allowing flexibility

Personal Background and Journey

- Erin's personal background, including pursuing  a Master's in nonprofit management

- Reasons for quitting the Master's program and seeking alternatives for financial stability

- Living in London and experiencing anxiety and depression, leading to returning to the US

- Finding a therapist and going on a personal development journey

- Working with a professor and exploring various methods to overcome pain and anxiety

Conclusion

- Final thoughts on personal growth and transformation through therapy and self-care

- Mention of the importance of continual support and exploration in the sales strategy journey

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In this episode we cover:

Sales Strategy Thinking

- Emphasizing the need for a deeper understanding of sales beyond just numbers

- Highlighting the importance of gathering data and context

- Encouraging listeners to think about sales differently

- Acknowledging that some listeners may already have a good grasp on sales

Creating a Sales Goal

- Prompting listeners to think about their current sales goal

- Noting that the goal will be revisited later in the episode

- Explaining the importance of an aligned approach to reaching the sales goal

- Connecting ease to the process of achieving the sales goal

Thought Journey on Sales

- Teasing that the upcoming discussion will be different from traditional sales thinking

- Expressing the hope that listeners find the ideas helpful

- Encouraging listeners to engage with the content and share their experiences

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

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If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In this episode Erin talks about people pleasing and perfectionism in all of its different forms. If you liked this ep, tune in next week for part two! 

Erin Lindstrom is a sales strategist, copywriter, and coach, the creator of Dynamic Coach Training, and co-founder of the first and only social selling CRM created by and for heart-centered businesses, Let's Collect. Erin helps her clients achieve their life and business goals with a blend of relational restoration techniques and proven growth strategies that result in higher profits, better relationships, and more fun. When she’s not helping clients improve their sales, ops, and marketing, you can find Erin playing with her two adorable kids, performing comedy locally, or having a long conversation about life and the universe on her front porch in Norfolk, Virginia.

Find her at

@erinlindstrom on Instagram or visit www.humanbeingco.com/dct

if you want to help fund the Leadership Development Coaching Program for foster youth, you can do so here: tidewaterffc.org/donate

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In this episode, Erin solo-intros and talks about  the concept of niching down, importance of working with values aligned people, and that sometimes you have to say no. Then, Erin and Audra talk about their history with writing, using your privilege for social good, and that small things (even money) really do make an impact.

Who is Audra King?

Audra King (M.Ed.) is a life-long creative who believes that when women create wealth, we make the world a better place. Audra is the Founder and CEO of She Loves Her Biz, a coaching and design agency where she and her team make business building easy, accessible, and FUN! When she’s not using her creative eye and a blend of strategy and mindset to help her clients create lives and businesses they love, you can find her sharing about her path to financial independence, coloring with her daughter, or hosting friends and family under twinkly lights in her backyard. To learn more and grab her free “She Loves Her Money” resource, head to shelovesherbiz.com.

Find Audra on Instagram, Facebook, and Linked-in at @shelovesherbiz

Monthly Follow the Fun Workshops: shelovesherbiz.com/ftfworkshop

The Self-Guided Follow the Fun Check-In w/FREE feedback from Audra: https://shelovesherbiz.com/ftf/

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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On this weeks ep Erin solo intros (again) and talks about the power of friendship: both IRL and on the depths of the internet. Then, Erin and Diane discuss zooming out and analyzing team structure, Diane's passion for stress, and the importance of keeping your team happy.

Who's Diane Mayor?

Diane’s a business strategist who helps entrepreneurs build low-maintenance teams and high-performing businesses.

With over a decade of experience in the finance world in corporate, Diane knows exactly how to take small businesses from decision fatigue and information overwhelm to confidently taking the right action in the right way with the right people for their business.

As the Coffee and Converse Podcast host, she shares success strategies for life first entrepreneurs each week.

In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order.

Diane's why:

Oooooh, Tough Question!

I used to say my core value was freedom but I've come to realize, as I stopped running away from my old corporate life, it's actually flexibility.

After years of doing the "right" thing and being told when and where I had to be and what I had to do, I now always want to be able to make my own decisions and rules and I want the same for my clients whether that's working hours, vacations, how they lead or serve, everything should be custom.

Ultimately, I view my business and podcast as a means to help online business owners to think differently or more deeply about how they do business.

Find Diane on Instagram at @diane_mayor and check out her podcast, Coffee and Converse!

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In this episode, Erin intros solo and talks about the therapeutic power of rage walks as she actively takes one and the importance of honest organizational leadership. Then, Erin and Erica discuss Erica's start into wedding photography, focusing on the client's full experience, and navigating the dynamics of a wedding day.

Who's Erica Leman?

Erica Leman is an ethical sales strategist and business coach for wedding photographers with heart. (Also see: wife, animal lover, anti-racist feminist, friend.)

She's been a wedding photographer for 12+ years and has navigated the ups and downs of business and life while creating a consistent flow of dream clients who respect her boundaries, pay on time, and are a true JOY to work with. (You can see them here, if you’re nosey 😉)

When she's not photographing and coaching freaking awesome people, you can find her sitting on the couch in her husband's pajama pants, drinking coffee, snuggling all of her pets (she has four - it’s exorbitant, she knows), editing, podcasting, and, generally, creating. She's an enneagram 2 and a manifesting generator, so she thrives when she's creating new things for the benefit of others.

She loves the wedding industry, she loves serving clients, and she loves supporting women. In being a part of this industry as a woman for over a decade, she's realized that the wedding industry targets women in how and what they sell, but the tactics used are gross and patriarchal. She's disgusted by it, and also bored. For an industry that thrives on creativity and newness, the sales strategies still being used sure are boring and outdated. Can’t we get some new stuff up in here?!

She's here to help women succeed in business and make more money because when they do, they change the world (according to the Googles), and she thinks we can all agree that this world needs some changing.

Erica's why:

I wholeheartedly believe I am here on this earth to serve and support others . For wedding photography clients, this looks like being a supportive presence and cheerleader on a wedding day. For wedding photographers, this looks like teaching them the tools I've used to succeed in business so that they can replicate that success.

Find Erica at www.ericaleman.co or on instagram at @heyericaleman

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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On this week's episode, Alex and I talk about sunrises, flooding, the power of confidence, and whether or not you can claim cat scratches under workers comp. Then, I talk to Marisella Bodrero about how she's working to get more women into the tech industry, the divine feminine, and how people evolve with their businesses.

Who is Marisella Bodrero?

Marisella's genius zone is helping Latinas and WOC break into tech and reach new income ceiling levels. She is also an executive coach working to transform the intersectionality of marginalized women in tech.

Marisella's Why:

To break cycles for marginalized women. Open up access and tools for women to be authentically thriving spiritually, financially, and personally.

Find Marisella on Instagram and LinkedIn @marisellabodrero or on her website, www.marisellabodrero.com 

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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On this week's episode Alex and I talk about the mediocrity of paw paw fruit, children's businesses, and cat cafes. Then, Cena and I talk about her entrepreneurial bloodline, the power of strong communication in coaching, and how she created her incredible business.

Wanna learn about Cena?

Cena Martin Chandler is a Producer, Author, Workforce Development & Team Operations Expert, and Mom of 2 boys. Her company Hire Great Help, Inc helps solopreneurs hire their first team of contractors and employees so they can build a multi-six figure service based business in 12 months. She started her business at rock bottom - becoming homeless at the age of 23 and building a six-figure online business with just 1 virtual assistant by the age of 27. Her insight and coaching genius has been featured in places such as Bloomberg Businessweek, Fox News, CBS, NBC, Shoutout Colorado, and Authority Magazine.

Find Cena on instagram, Facebook, and Linkedin at @hiregreathelp!

Cena's Why:

Life - to be an example of love, peace, overcoming fear in someone else's life.

Biz - to build an egg nest for my kiddos.

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

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On this episode, Erin and Alex talk about meeting Kate Thomas IRL, drawing things upside down, and failing their art classes. Then, Erin and Kate discuss navigating the art world, gaining confidence in sales, and WTF art/artists even is/are anyway.

Who is Kate Thomas?

Kate Thomas has been creating since she was a little girl. She studied Fine Art in college and hasn't stop painting since officially launching Kate Thomas Art in 2011 - her home studio currently based in Norfolk, VA. Kate has always been enamored by the forces of nature; the power of a big sky, the boldness of true mountains, and the cleansing of crashing waves and brings that through in her abstract pieces. Kate is the mom of 3, wife of one, and in addition to painting, teaches watercolor classes and loves supporting other artists in setting up businesses that work for them. She has been known to dabble in improv comedy with Alex and Erin, too!

Looking for art? Kate's got your back!

Facebook: @ArtistKateThomas

Instagram: @KateThomasArt

Or at her website https://www.katethomasart.com/ (which is currently getting updated, but will be up soon!)

Kate's Why:

It's just in me to create. It's a life blood for me. I want to use it as a vehicle to being some light and beauty into a heavy world. I want my art to invite people to connect with themselves and the world around them in a deeper way, and I want to provide a visual escape, a sigh of relief, or wonder, peace or joy to who ever needs it.

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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This week Alex and I talk about Virgo season, being adults, and improv classes.

Then, Jamie and I get into burning everything down, rolling in the dirt, and her new program, Bloom. Maybe we'll pick up a couple worms along the way. 🪱

Who IS Jamie Jensen?

Jamie Jensen hails from Queens, NY and is an award-winning writer for screens of all sizes and a coach to creative multi-hyphenates like herself. The “wizard behind the curtain” to many renowned spirituality, relationship, wellness, and female empowerment brands, Jamie grew her consulting and copywriting business into a micro-agency where she built and led a team of writers before pivoting back to private work.

Jamie writes, speaks, and teaches on the power of story and has worked with over 3,000 entrepreneurs on their personal narrative, increasing their sales up to 900%. She is a graduate of NYU’s Gallatin Program and USC’s Stark Producing Program, and her two latest feature films are currently in the packaging process. When she’s not writing movies, novels, or pilots or helping clients develop their Ted talks, books, and campaigns, Jamie can be found practicing yoga, pulling oracle cards, or introvert’ing real hard with a book or online course.

Find Jamie on Instagram at @jamielynnjensen or at her website, thejamiejensen.com

Jamie's Why:

Expressing our most vulnerable truths is the most difficult and most important work we'll ever do. That's the one thing I'm most dedicated to -- interpersonally, personally, and professionally. That is what I help my clients do.

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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Erin Lindstrom is a sales strategist, copywriter, and coach, the creator of Dynamic Coach Training, and co-founder of the first and only social selling CRM created by and for heart-centered businesses, Let's Collect. Erin helps her clients achieve their life and business goals with a blend of relational restoration techniques and proven growth strategies that result in higher profits, better relationships, and more fun. When she’s not helping clients improve their sales, ops, and marketing, you can find Erin playing with her two adorable kids, performing comedy locally, or having a long conversation about life and the universe on her front porch in Norfolk, Virginia.

Find her at

@erinlindstrom on Instagram or visit www.humanbeingco.com/dct

if you want to help fund the Leadership Development Coaching Program for foster youth, you can do so here: tidewaterffc.org/donate

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

In this episode Alex and I talk about shoulder pads, her new couch, and The Bear.

After doing a dramatic reading of her bio (that we definitely didn't almost forget), Rebecca Santilli joins us to talk about the power of colors in sales and in life and her trademark practice, Rainbow Breathwork.

Becca and I have been besties for years, get to know her! Have you heard she's from Long Beach?

Rebecca Santilli is a certified Coach, Stylist, and Healer who guides women into being the truest version of themselves. She uses a combination of mindset and intuitive style coaching with somatic and color therapy to help you own your authenticity, manage your energy and shed the layers that aren't you so that you can come home to yourself and more freely share your gifts. Becca believes that by clearing the clutter of your life - both inside and out - you can heal your old stories, pain and patterning, and be an energetic match for your desires. She’s all about less doing and more being and when she's not exploring (typical Sag) she lives (vibrantly!) near the ocean in Long Beach, NY.

Rebecca's Why:

I believe to some extent we are all in various phases of developing the courage to feel everything- like to allow yourself to be weird, to let go of the past by embracing the present, to create space for change by loosening your grip on who you think you "should" be and just allowing yourself to BE... it's powerful and I'm here for it and on a mission to help facilitate that for others.

Wanna add more color to your life?

Find her on instagram @santillistyled or at rebeccasantilli.com

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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In this episode, Alex and I talk about blind dates as I prep for my blind (pod) date with Jess Manuszak!

Jess and I talk about the power of effort, how comedy and trauma are BFFs, and her brainchild: The Freelancer Failure ball.

Who is Jess Manuszak?

Jess Manuszak is the electric little lightning bug who wrote those ads you've seen in the wild.

As the shouty mastermind behind Verve & Vigour Copywriting Studio in Denver, she's dreamed up everything from global campaigns for Nike Tennis to political campaign speeches for state Senators. (In other words, she doesn't just talk a big game — she actually delivers. Just not pizza. That one's on you.)

When she's not sleeping with the lights on after marathoning shows about ghosts, you can find her running The Freelancer Failure Ball — a national mental health nonprofit for entrepreneurs that destigmatizes rejection, missteps, and f*ckups.

Stick with her long enough, and she’ll brainwash you into believing about yourself.

Wanna learn more about Jess?

www.thefreelancerfailureball.com (tix still available!)

www.verveandvigour.com

@jessmanuszak

@freelancerfailureball

Jess' why:

Because joy is the whole fucking point.

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In this episode Alex and I briefly chat about the benefits of journaling with your dominant hand, your non-dominant hand, and sometimes your feet before another dramatic bio reading (send us a DM with music ideas 😉). 

Then, I welcome Rachel Everington onto the pod where we discuss how to build a healthy business, internet cockroaches, and more.  

Who is Rachel Everington? 

Rachel Everington is the CEO of an executive assistance and operations agency that supports business owners by removing the day to day overwhelm so that they can get their time back in order to focus on revenue generating activities. A consultant to businesses to support them on their business infrastructure (team management, systems building, standard operating procedures, strategically map their visions, customer journey workflow strategy and client experience). She is also a coach to other done-for-you service providers to create a profitable and sustainable business.

After waiting for years to finally get her miracle baby, she had left the corporate world in order to create a business that provided time and financial freedom. She is dedicated to helping others build a business they love in order to create impact in our communities and much more by providing white glove support. She believes that people buy people and not businesses, and that we can all succeed if people were to treat others as humans with love, respect and compassion.

Visit https://www.theexecutiveninja.com/ or follow Rachel at @theexecutiveninja or @racheleverington to learn more about her VEA agency and how to sign up for her mentor program, VEA reCoded. ✨

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In this ep I'm joined by my left hand lady, Alex, for a quick chat and dramatic bio reading before hopping into our main episode with the one and only, Crosby Noricks. 

Wanna know more about Crosby? Great bc I want to tell you! 

Communication is central to Crosby’s work.She is the founder of PR Couture, the industry-leading career development platform for PR professionals, which was recently acquired by Jeneration PR after fifteen years in the online education space. Crosby’s vision, expertise, and accessibility have led her to educate, mentor and inspire industry professionals and brands internationally, for nearly 20 years.

With the recent sale of her company comes a professional departure, or as we say these days, a pivot. Crosby is now developing a new body of work as a somatically-trained personal leadership coach, helping women in and around life’s midpoint to reimagine and reconfigure their lives and contributions for greater inner and outer congruence.

Crosby is a certified Empty Out practitioner and Body Breath Method guide. She has completed an integrative somatic parts work certificate and received training in the UZAZU method of emotional intelligence.

Crosby holds a Master’s Degree in Mass Communication and Media Studies from San Diego State University and graduated with honors from Pitzer College with a combined degree in Media Studies and Gender/Feminist Studies.

Those interested can sign up for her newsletter, Body of Work, and register for her free Unfurl Summer Collective series at whereweunfurl.com.

Crosby’s Why:

Our govt/society functions on the back of women’s unpaid labor, physical and emotional. This has dire consequences for everyone. We do not have a community of care principle, we have systems that are broken, outdated and we have lost ancestral knowledge. We celebrate the maiden and avert our eyes at the chrone. We throw the weight onto women’s shoulders and tell them to fix what is wrong systemically with journaling and a crystal bubble bath. I can’t fix the entire planet, but I can guide women to connect and create from their sense of power. I can’t remove the stressors, but I can alleviate some of the tension. I can help her learn to hold her own gaze, to take herself seriously, to lead, and to receive. I can remind her of the magic of women in circle, of her body, her wisdom, and her desire. I can help her more artfully conduct her universe.

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Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

If you enjoy this episode please leave a 5 star review!

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Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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BIG SUPRISE: it takes both mindset/healing work AND sales strategy.

HEY! If we haven't met yet, I'm Erin, and without further adieu, I give you my bio: Erin Lindstrom is a sales strategist and money mindset coach for high-vibe, heart-centered entrepreneurs, the founder of Human Being Club, a network of conscious humans to collect, connect, and collaborate, and host of the Thank You For You Podcast.

Erin helps her clients achieve their life and business goals with a blend of down-to-earth spiritual tools and practical techniques.

When she’s not helping her clients make more impact or income, you can find Erin playing with her two adorable kids, performing on stage at Push Comedy Theater (or Zoom for the moment!), or having a long conversation about life and the universe on her front porch in Norfolk, Virginia.

For more info head over to erinlindstrom.com and follow along on Instagram @erinlindstrom.

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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She is also the CEO and co-founder of Hello Audio, which takes your content and creates private audio feeds to make consumption easier for your people!

All of her frameworks were born out of her tenure-track years teaching adults online at a community college, the ridiculous amount of learning she's done in all things education, and the years spent growing her course creation business online.

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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After an accomplished career in Engineering, Audra decided to follow her passion for helping children and founded Tidewater Friends of Foster Care, a 501(c)(3) organization working to improve outcomes for foster youth in Hampton Roads, Virginia. Established in June 2016, Tidewater Friends of Foster Care has a core mission to enrich the lives of foster children through partnering with individuals, area businesses, and corporations to help increase the number of available foster family homes and provide funding for academic tutoring, enrichment programs and extracurricular activities for foster youth.

Audra is a three-time ODU alum, earning her BS, MS and PhD degrees in Electrical Engineering from the Frank Batten College of Engineering and Technology. In 2000, she joined the Engineering Faculty at University of Hawaii, where she was a recipient of the National Science Foundation CAREER Award, as well as the Hi Chang Chai Excellence in Teaching Award. In 2009, she joined NASA Langley Research Center and worked on Space Shuttle Missions along with other Space-borne Programs in remote sensing, earning her the NASA Exceptional Achievement Medal. For more information visit tidewaterffc.org

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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Casey has helped influencers and creatives navigate the legal side of their creative businesses. She is an advocate for culture creators, and with the help of her team at C. Handy Law, she works tirelessly to help creatives build businesses built for impact.

She wholeheartedly believes that every creative should have the resources to live their wildest dreams, with the security of knowing their hard work is sound and secure.

For more information, visit https://www.chandylaw.com/, on Twitter @contractcasey and on Instagram @contractcasey

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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Embody has been featured at the the Health Coach Institute, Soul Camp (East & West), Goddess-on-the-Go, World Domination Summit, and many other events/retreats in Bali, Peru, Tulum and Hawaii. Embody is also being taught at a UK Womxn’s Prison, at an Eating Disorder Clinic and will soon teach classes to teens and WOC fighting depression.

Nadia’s core belief is that embracing our full range is the way we access our deepest potential and create space for an Embodied Union that heals the planet.

You can find her at nadiamunla.com, embodydanceclass.com, and on Instagram @nadiamunla.

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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Dorenus is the Founder and Chief Investment Officer of Persea Capital, a boutique hedge fund based in Detroit. He has an in-depth knowledge of financial derivatives, asset-backed securities, equity and fixed income securities, and deal execution.

To date, Mr. Johnikin has been involved with the structuring and issuing of more than $35 billion dollars of public and private debt transactions. He’s managed more than $500 million dollars of equity, fixed income, and derivative portfolios, and he’s initiated more than $8 Billion of Sell-Side transactions in the Commercial Paper (CP) market.

Mr. Johnikin has established research and investment processes centered around a team-based approach, designed to deliver superior risk-adjusted performance over full market cycles through a range of U.S. and global investment strategies including equity, fixed income, convertible and alternative investments.

Mr. Johnikin earned a BBA with an emphasis in Banking and Finance from Mississippi State University, a MSc in Financial Planning from the University of Alabama, and a MSc in Finance from Florida International University.

Mr. Johnikin is a Level II Candidate of the Chartered Financial Analyst Program and holds the Series 65 Securities License.

To learn more go to: www.perseacapital.com

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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Christine is a conversion copywriter and messaging strategist who helps soulful online coaches and experts to sell out launches and sign more clients with copy that turn readers into buyers.

Christine has been the word woman behind 6-figure launches for brands in the online business space - writing sales pages that rake in $700K and upping email conversions by as much as 400%.

Christine also teaches up-and-coming entrepreneurs how to create messaging that calls in perfect-fit clients through her signature program - Social Posts that Sell. Her methods have helped her students go from ZERO to booked out, sell high-ticket offers in DMs, and get media features without pitching.

When she’s not helping entrepreneurs create money-making messaging, Christine can be found walking her rescue pup, obsessing over self-care, and introverting like there’s no tomorrow.

Check out her FREE Masterclass on writing social posts that sell here: http://christineblubaugh.com/masterclass

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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Nicole is the host of the Scale Your Way podcast which shares simple, proven strategies just for done-for-you service-based companies, to help them scale their business so they can have more time, money and create a bigger impact and a better life.

When she’s not helping people become the best leaders they can be, you can find nicole playing piano, flying planes (yep, she has a pilot’s license) or walking her dog, Scout.

You can join her community especially for done-for-you service providers that are booked out or close to being booked out and ready to set up their business for growth here: https://nicolejacksonmiller.com/scale

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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Over the past four years Jordan built a multi-six-figure business helping doers, service providers, and CEOS get clear and organized in their business to scale their income, take back their time, and create the services, sales, and, most importantly, the lives that they want.

In this conversation we talk all about Jordan's journey, how she's managed to stay sane through the ups and downs of business (and 2020) and the roles of systems, self-care and support through it all. 

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

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She is currently pursuing her Ph.D. in Business Psychology, holds a Masters in Organizational Leadership, and a Bachelor's Degree in Management and Leadership. Amanda is a certified Mindfulness trainer, Compassion Fatigue Trainer and yoga instructor.

Amanda teaches individuals how to build resilience and reduce stress as well as how to introduce different practices to the people they serve as a foundation for social-emotional learning, restorative practices, and building resilience. She facilitates a variety of workshops, hosts mindfulness trainings and serves as a coach to schools and organizations both across the country and internationally.

In addition to in-person training, she runs a web-based education platform, Mako Mindfulness, created to guide you through her framework of evidence-based practices that change the way we process and respond to stressful situations.

Learn more here: www.amandamuhammad.com www.makomindfulness.com

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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Through somatic and energetic approaches to trauma resolution, she works with clients to rewire their nervous systems to resolve perfectionism, procrastination, and shame so they can live their magic out into the world, now.

Follow Jo on IG: @jotuckercoach

Check out her website: www.jo-tucker.com

Grab her free "Is it me or is it trauma?" https://jo-tucker.us8.list-manage.com/subscribe?u=2fa9aa78316b063d0418cb540&id=cb6cedd457

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

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Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius. Additionally, she mentors virtual support pros (VAs & OBMs) who are passionate and ready to grow their businesses while living life on their own term and is the host of the How She Did That Podcast -- a podcast for Virtual Assistants, Online Business Managers, and Project Managers to learn business and tech tips.

Tasha is an Air Force wife to her husband Scott, stepmom to Grace & Meredith, and work from home dog mom to Stanly and Boomer. In her spare time, she watches true crime tv, sings karaoke, and tends to her organic vegetable garden.

@thetashabooth on Insta/Facebook

https://www.tashabooth.com/

@thelaunchguild on Insta/Facebook

https://thelaunchguild.com/

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Learn more here:

Website - www.totallylaura.com

Facebook - https://www.facebook.com/totallylaura

Instagram - https://www.instagram.com/totallylaura

Free Hypnosis track can be found at www.totallylaura.com/power

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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Named one of LinkedIn’s Top 100 Global Talent Acquisition Leaders, she is a sought after expert, thought leader, and innovator on issues surrounding women at work. She is a Certified Human Resources Leader (CHRL), an active member of the Human Resources Professionals Association, and has over 15 years of experience in corporate HR leadership roles.

Cindy has served as a panelist at LinkedIn’s inaugural conference, Talent Connect, been featured on The MindSoulful Show & Old Chicks Know Sh*t podcasts, and her perspectives on leadership have been published in the Globe & Mail, Refinery29, Elle Canada, TechCrunch, CEO Blog Nation, Happy Healthy Women, and the LinkedIn Talent Blog.

From her headquarters based in Toronto, Canada, Cindy coaches clients globally and advocates for women to embrace their authentic power & influence at work, in life, and in the world.

When not helping women to transform the way corporations are run, you can find Cindy at the nearest airport as she takes off for her next international adventure. Cindy has loved experiencing new cultures & food in Morocco, Jordan, Brazil, Italy, and Cambodia, to name a few.

For more info, head to:

Facebook: www.cindyharveyonline.com/facebook

LinkedIn: www.cindyharveyonline.com/linkedin

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

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https://www.facebook.com/jereshiahawk/ https://www.instagram.com/jereshiahawk/ https://twitter.com/jereshiahawk https://www.youtube.com/channel/UC5xrjpzIh-WZhgU14EPCdNg Social Media Handles: Instagram: @jereshiahawk Twitter: @jereshiahawk

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!

Erin Lindstrom is a sales strategist and money mindset coach for high-vibe female entrepreneurs, the founder of Human Being Club, a network of conscious humans to collect, connect, and collaborate, and host of the Thank You For You Podcast.

Erin helps her clients achieve their life and business goals with a blend of down-to-earth spiritual tools and practical techniques. When she’s not helping her clients make more impact or income, you can find Erin playing with her two adorable kids, performing on stage at Push Comedy Theater (or Zoom for the moment!), or having a long conversation about life and the universe on her front porch in Norfolk, Virginia.

For more info head over to erinlindstrom.com and follow along on Instagram @erinlindstrom.

Sound Production: Matt Cole ( matthewdouglascole@gmail.com ) of Go On Productions ( www.facebook.com/GoOnPodcasts )

Artwork: Erin Lindstrom 

Music: High by Lyfo ( www.soundcloud.com/lyfomusic/high )

If you enjoy this episode please leave a 5 star review!

And if you need any sales/growth support, reach out to hello@erinlindstrom.com

More info about working together at erinlindstrom.com

Andddddddd hang out w me on Instagram for behind the scenes and current hot takes!