That UGC Mum

Ep. 39 Empire-Building Season: Black Friday Without the Meltdown

Xanthe — Sun, 21 Sep 2025 22:00:00 GMT

This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective (!!). If you’ve been waiting for a sign to go all-in, hi, it’s this episode.

What we cover:

⚡ Prep like… yesterday: why brands are booking now and how to swoop in fast

📩 Pitch with BF energy: position yourself as their “partner in chaos” and speak ROI

🎬 Variations or bust: extra hooks & alternate CTAs that actually move the needle

💡 Bold > safe: scroll-stopping lighting, humor, and playful visuals that click

📊 Boundaries + batching: Notion/Trello systems, weekly caps, and rush fees

💸 Quote smart: price for messy setups (furniture/food = time = money)

🤝 Nurture the bag: turn BF wins into year-round retainers

🧘‍♀️ Mindset: it’s a sprint, not your personality—this too shall pass

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Ep. 38 3 Mistakes I Made as a Baby UGC Creator (So You Don’t Have To)

Xanthe — Mon, 15 Sep 2025 04:26:32 GMT

Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins.

We’ll chat:

🥜 Partnering with the wrong agencies (and working for peanuts)

🙅‍♀️ Why working for free was my worst move

📱 How ignoring my personal brand nearly cost me everything

Plus, I share a little pinch-me moment about becoming a UGC coach inside The Hive Hub Collective—because community really does change everything.

So if you’re stuck in the messy middle of your creator journey, pour yourself a coffee, pop in those AirPods, and let’s talk about it. 💌

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Ep. 37 3 Things Killing Your UGC Game and the Fixes You Need Now

Xanthe — Sun, 07 Sep 2025 22:00:20 GMT

Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘‍♀️

What you’ll learn 👇

⭐ Why reach/views don’t impress brands—and which metrics actually do 💸

⭐ The smarter way to land gigs than sliding into brand DMs 📧

⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to)

This is for you if…

👉 You’re over vanity metrics 🙄

👉 You’ve been DMing brands with zero replies 🦗

👉 You want bigger UGC deals without burning out 🔥

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Ep. 36 I Built a Full Time UGC Gig all on Inbounds: Phoebe Alexander Spills the Tea

Xanthe — Sun, 31 Aug 2025 22:00:50 GMT

What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.

We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life.

Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs.

✨ This episode is for you if…

You’re curious about what it actually takes to build a full-time UGC business
You’re a new creator who’s tired of hearing “just pitch more” without real advice
You’ve wondered how to balance UGC, personal brand, and family life without burning out
You want to know what brands really value (hint: it’s not just follower count)
You’re ready to hear the biggest myths + truths about UGC from someone who’s been in it for years

👉 Loved this convo? Go give Phoebe a follow on Instagram: @ugc_by_phoebe_alexander

✨ And if you want more UGC chats, tips, and real-talk moments, make sure you’re following me over on IG too: @that.ugc.mum

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Ep. 35 The 7 Habits of Highly Successful UGC Creators

Xanthe — Sun, 24 Aug 2025 20:00:00 GMT

In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything.

Fresh off a three-week family holiday in Indonesia, she dives into how she managed client work while away, the systems she put in place to make it possible, and her long-term dream of running her UGC business while sailing around the world.

The heart of this episode is her breakdown of the 7 habits of highly effective UGC creators—from treating your work like a business, nurturing client relationships, and leading with numbers, to sharpening your skills, staying in your creative lane, pitching bold ideas, and finding your UGC besties.

This is a mix of hard truths, practical strategies, and encouragement for creators at every stage—whether you’re in year one chaos or building your empire in year three and beyond.

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Ep. 34 From Beauty Niche to ‘F*ck It’ Energy: Liz’s Unfiltered UGC Journey

Xanthe — Sun, 17 Aug 2025 22:00:00 GMT

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In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career.

We talk about pivoting niches without losing your identity, the sting of being ghosted by that dream brand, and why the content that isn’t perfect often converts best. Liz shares how community saved her sanity, why she finally hit her “f*ck it” stage, and the power of pitching like you actually mean it.

If you’ve ever doubted yourself, questioned your rates, or wondered if that bed sheet backdrop is “professional enough” — this one will feel like a hug and a hype speech rolled into one.

Follow her on IG here → @life__withliz

✨ This is for you if…

You’re a mum in UGC who’s tired of the highlight-reel version of the industry
You’ve been ghosted by brands and need reassurance it’s not just you
You’re ready to move beyond your niche without losing your magic
You want to know how to turn community into contracts (and keep your sanity)
You love hearing the unpolished, real-life side of UGC success stories

Book a Coaching Call with Me

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Ep. 33 How Cristina Made £740 in Her First Week in UGC

Xanthe — Sun, 10 Aug 2025 22:00:00 GMT

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Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van.

Meet Christina—a mama of four, a self-taught editor, and a UGC powerhouse who scored a £740 brand deal 12 days into her journey. From misspelling “UGC” on TikTok (yes, really) to hiring a VA just nine months in, her story is a masterclass in starting before you’re ready… and doing it your way.

In this ep, we talk about:

Building a UGC biz with literal chaos in the background (cue: Frozen soundtrack)
How hiring help early can save your sanity (hello, Bento)
Platforms that actually pay (Fiverr fans, this one’s for you)
The real work behind those dreamy “£400 for 20 seconds” paydays
Why making time for you is the secret to magnetic momentum

This isn’t just a convo—it’s a permission slip to start scrappy, show up real, and scale sustainably.

👯‍♀️ This Episode Is for You If:

You’re a mum juggling tiny humans and a big dream
You’ve been waiting to feel “ready” to start your UGC biz
The idea of filming while your toddler naps gives you stress hives
You’re curious about using platforms like Fiverr, A12, or Bento
You want real talk about burnout, boundaries, and building a biz that lasts
You secretly wonder if everyone else has their act together (spoiler: they don’t)

Follow Cristina:

IG: @iamcristina.suarez

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Ep. 32 Pro Vibes From The Start: The Beginner UGC Playbook

Xanthe — Sun, 03 Aug 2025 20:00:04 GMT

Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically.

In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your first paid gig. From setting up your business backend like a boss to speaking like a strategist on brand calls (yes—even when you’re sweating bullets), this is the real-deal roadmap to building trust, credibility, and momentum fast.

If you’ve ever asked yourself “Am I even allowed to do this?”—this episode is your permission slip.

🎧 Tune In If:

– You’re just getting started in UGC but want to look polished, not panicked

– You’re building your first portfolio and wondering if brands will take you seriously

– You’re ready to stop winging it and start owning it

💌 Links & Resources:

Get on the secret priority list for my upcoming UGC Immersion!

Get the FREE Custom GPT Bot

DM me on Instagram and tell me what resonated most from today’s ep!

🔥 Quote to Remember:

"You don’t need to wait for clients to feel legit. You just need to start showing up like you already are."

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Ep. 31 “My first UGC jobs came from putting this one thing in my Insta bio” Chelsea Anderson

Xanthe — Mon, 28 Jul 2025 05:06:57 GMT

We welcome the delightful Chelsea Anderson to the mic—a creative powerhouse, UGC creator, art innovator, and mum of two wild boys.

We get into:

💡 Chelsea’s surprising entry into UGC (spoiler: it started with a bio update!)

🎨 How a daycare centre turned her into their resident Art Innovator (aka messy-play queen)

💬 The difference between influencer and creator—and why it matters

💥 Lessons in pricing, usage rights, and being ghosted (we’ve all been there)

📍 Why Chelsea’s moving toward travel content (cocktail + island = the dream)

🌊 Real talk about burnout, boundaries, and running a business that actually aligns

🎥 What kind of content is actually performing for her clients

💻 Editing on her phone, filming with toddlers, and the things that feel “chorey” in her process

👩‍💻 Plus: media kits vs portfolios, asking brands for ad performance stats, and how to make retainer deals work

If you’re a multi-passionate, creative mum trying to carve out a sustainable, joy-fuelled business—you’ll feel so seen in this convo. Chelsea is your down-to-earth reminder that messy, imperfect, from-the-heart content is the vibe.

👀 Follow Chelsea:

IG: @chelsea nderson (Chelsea Anderson with one “A”—you’ll get it when you listen)

💌 Love the pod?

This show is DIY, bootstrapped, and fuelled by caffeine and DMs from beautiful listeners like you. If you’re vibing with That UGC Mum:

👉 Share it with a fellow mumpreneur

👉 Leave a cheeky review

👉 Hit subscribe so you never miss an episode

Big love, always.

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Ep. 30 Which Kind of UGC Mum Are You? ...The 7 Archetypes

Xanthe — Sun, 20 Jul 2025 20:01:00 GMT

We’re baaaack! Season 2 is here and we're diving straight into the fun (and freakishly accurate) stuff: the 7 UGC Mum Archetypes. Whether you’re colour-coding your pitch tracker, filming barefoot in your lounge, or booking high-ticket gigs while ghosting Instagram—there’s a version of you in this episode.

Xanthe dishes on each archetype with love, laughs, and low-key wisdom. Plus, she shares where she’s at in her own UGC journey—spoiler alert: there’s a VA hire on the horizon and a glow-up in motion. Expect vibes, relatability, and a whole lot of “omg that’s me!” moments.

So, which UGC Mum are you?

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"Too Many UGC Retainer Clients, I'm Bored" With Dom Acciarito - SEASON FINALE

Xanthe — Sun, 29 Jun 2025 20:00:26 GMT

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Retainers, Bundles & the UGC Upgrade: Coaching Call with Charli

Xanthe — Sun, 22 Jun 2025 20:07:18 GMT

In this juicy mentoring episode, I sit down with Charli—a UGC creator who’s already crushing it but is ready to work smarter, not harder. She's done the one-off grind, the content hustle, and now she’s here to scale with big bundle deals, dreamy retainers, and a workweek that fits around her gorgeous boy, Theo.

We chat:

Retainers, outsourcing & reclaiming your time
Pricing with confidence
Reframing the pitch process to feel less ick and more “yes please”
The power of client relationships

Oh—and did I mention? Less than a week after this call, Charlie locked in a major retainer client. Yep. This stuff works.

Whether you're ready to go from sporadic gigs to consistent cash flow—or just want a behind-the-scenes look at how another UGC mum is making moves—this one’s for you.

Find Charli on Instagram @ugc.withcharli

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Starting UGC from Scratch: Live Coaching Call With Jasmine

Xanthe — Sun, 08 Jun 2025 20:00:00 GMT

In this powerful episode, I take you behind the scenes of a mentoring call with Jasmine—a radiant, relatable mum standing at the very beginning of her UGC journey. Together, we unpack the raw fears that keep so many women stuck: fear of rejection, perfectionism, time scarcity, and the lingering question, “Am I even cut out for this?” Spoiler: You are.

We walk through Jasmine’s dreams, doubts, and finally into her first steps toward building a soul-led UGC business. Whether you're on the sidelines or in the thick of things, this episode will hold up a mirror to your own journey—and show you what’s possible when you start before you're ready.

Inside this episode:

Why pitching is less scary than you think—and how to get started with confidence
How to navigate time, burnout, and the pressure to be perfect
The truth about cringe, self-belief, and creating content that converts
A tangible two-week action plan to go from beginner to booked
Tools and resources for Canadian UGC creators (and beyond!)
Jasmine’s dream of reclaiming freedom, joy, and creativity after corporate burnout

This is your permission slip to begin. Messy, brave, and beautifully you.

🎧 Listen if you’re:

A mum who’s UGC-curious but scared to start
Tired of watching from the sidelines
Craving both softness and success
Ready to build a business that honors your motherhood

💌 Loved the episode? Subscribe, rate, or share with your UGC besties. It means the world.

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Things I No Longer Do as a UGC Creator

Xanthe — Sun, 01 Jun 2025 20:00:46 GMT

In this deeply honest solo episode, I’m sharing the unfiltered list of things I no longer do as a UGC creator—and the powerful shifts I made that changed everything.

This isn’t about judgment or doing it “right.” It’s about creating a business rooted in integrity, resonance, and real alignment with the life I want to live. From saying no to unpaid work to ditching the content hamster wheel, I walk you through the boundaries I’ve built to protect my energy, honour my worth, and raise my revenue—without burning out.

Whether you’re new to UGC or knee-deep in brand deals, this episode is your permission slip to opt out of the noise and anchor into your own rhythm.

We’ll cover:

✨ Why I’ve never done UGC for free—and how I negotiate with grace

✨ The gigs I say no to (even if they pay)

✨ Why one-off videos are rarely worth it

✨ What makes me walk away from agencies (and never look back)

✨ Why discounting my rates is a hard no

✨ Ditching the trends in favour of intuition

✨ Letting go of comparison, hustle, and scrolling

✨ Building a business that supports your life—not swallows it

Closing reminder:

Every “no” makes room for a deeper, more aligned “yes.” You’re allowed to create from overflow, not obligation.

✨ If you loved this episode:

Share it with your UGC group chat, tag me in your stories with your biggest takeaway, or leave a review—it helps more mothers step into the sovereign, soul-led business they deserve.

Your journey, your rules. Let’s build it beautifully.

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Stand Out as a UGC Creator in a Crowded Market With Anna From A+ Socials

Xanthe — Sun, 25 May 2025 20:00:31 GMT

This week we sit down with the effervescent Anna from A+ Socials—UGC creator, coach, and former teacher turned full-time content powerhouse. Together, we unravel the real, raw journey of balancing business with babies, navigating burnout, and claiming confidence as a content creator.

Anna shares how motherhood reshaped her ambition, how structure became her secret weapon, and why being "older" is actually her UGC superpower. This episode is a goldmine for mums in UGC at any stage—expect tactical advice, myth-busting real talk, and poetic permission to build big without burning out... And a few laughs :)

Connect with Anna:

Instagram: @aplussocials
TikTok: @aplussocials
Website & Resources: aplussocials.com

Resources Mentioned:

Orange Tree VAs (VA agency)
repurpose.io (content repurposing)
Bento (for power pitching & automation)

If this episode sparked something in you, share it with your UGC sisters and hit subscribe so you never miss a Monday drop. Let’s build empires and raise babies—on our terms.

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The One Thing Succesful UGC Creators Have - And How YOU Can Cultivate it Now

Xanthe — Sun, 18 May 2025 20:00:24 GMT

Feeling like every other UGC creator has cracked the success code while you're stuck spinning your wheels?

I'm serving up the real secret sauce: self-belief. Not the fluffy kind—but the fierce, embodied kind that you can cultivate right now.

You’ll walk away with 10 potent mindset shifts to help you get out of your own way and step fully into your next-level UGC Creator

🧠 Mic Drop Moment:

"You’re not owed anything—but you’re worthy of everything. Self-belief is your birthright, not a bonus."

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UGC Client Attraction Secrets

Xanthe — Mon, 12 May 2025 03:20:53 GMT

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Access That UGC Mum Starter Kit Secret Podcast Free!

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UGC Contracts on Repeat with Andy McDonald

Xanthe — Sun, 27 Apr 2025 20:00:00 GMT

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Support the show

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Links:

10% off Contract Templates code: THATUGCMUM
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$5K Months from my UGC Side Hustle!

Xanthe — Sun, 20 Apr 2025 20:00:00 GMT

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Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
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20% off the best web hosting you'll ever find

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Woo Meets Work: Human Design & Messaging for UGC Creators with Rachael Weaver

Xanthe — Sun, 30 Mar 2025 19:00:00 GMT

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Today we’re also going deep into the woo – something we’ve never touched on before in this podcast. I sat down with Rachael Weaver, a Human Design and Messaging Coach, to explore how understanding your Human Design chart can help you run your UGC business in a way that feels aligned, energizing, and wildly effective. We’re talking:
✨ Less burnout
✨ More flow
✨ And yes, more money

Even if you’ve never heard of Human Design before (I was a total noob too!), this episode will leave you curious, inspired, and maybe even ready to experiment with how you show up in your biz.

🌀 Want to follow along with your own Human Design chart?
Grab it free before you listen at myhumandesign.com – you’ll just need your birth date, time, and location.

Find Rachael:
Instagram: @iamrachaelweaver

Website: weaverco.us

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

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Secrets to Bring Confidence & Authenticity to your Content with Actress & Yoga Teacher Kristy Hocking

Xanthe — Sun, 23 Mar 2025 19:00:00 GMT

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Want to book more UGC gigs and get amazing results for your clients? The secret isn’t fancy equipment or perfect editing—it’s in AUTHENTICITY.

In this episode, I sit down with my best friend Kristy Hocking—an actress, presenter, and yoga teacher (who also introduced me to UGC!)—to talk about how to harness your creativity, camera confidence and create authentic and natural content that truly converts.

With nearly 20 years in acting and presenting and 7 years of teaching yoga, Kristy has a deep understanding of human connection and self-expression—two things that are key to successful UGC.

We dive into:

🎭 The acting techniques that make your content feel natural & engaging
🧘‍♀️ Yogic techniques for calling in creativity and confidence

📸 Why “polished” doesn’t always mean “effective” (and what actually sells brands on your content)
💡 Simple ways to tap into your true personality & show up effortlessly on camera

If you’ve ever felt like your UGC wasn’t getting the results you wanted or you struggle to make brands take notice, this episode is a must-listen!

Connect with Kristy Hocking

📸 Instagram: @kristyhocking
🌐 Website: Kristyhocking.com

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

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$10K Months and BEYOND With High Ticket Sales & Money Mindset Coach, Christine Corcoran

Xanthe — Mon, 17 Mar 2025 00:00:00 GMT

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Ever feel like you’re stuck in the UGC game, undercharging and doubting yourself? 🙋‍♀️ You’re not alone! Imposter syndrome, pricing fears, and limiting beliefs can keep us playing small—but not after today.

In this episode, I sit down with Christine Corcoran, a High-Ticket Sales & Money Mindset Coach, to break down how you can:

✨ Kick imposter syndrome to the curb (for real this time)
💰 Confidently charge more and position yourself as a premium creator
📈 Scale to $10K, $20K, even $30K months with the right mindset & strategy

Christine is a powerhouse when it comes to helping women shift their money mindset, own their worth, and build sustainable, high-income businesses. If you’ve been feeling like you should be charging more but fear is holding you back—this is the episode you need.

🎧 Hit play, take notes, and get ready to LEVEL UP!

Episode Highlights

🔹 Why UGC creators struggle with pricing (& how to fix it)
🔹 The biggest mindset shifts you need to hit $10K+ months
🔹 How to actually charge premium rates with confidence
🔹 Sales tips that make brand deals feel effortless
🔹 Why your energy & self-belief matter more than any pitch

Connect with Christine

🌟 Instagram: @christinecorcoran_coach
🌟 Website: www.christinecorcoran.com.au

Links & Resources

📩 FREE UGC Starter Kit for Busy Mums → Download Here
💡 Work with Me 1:1 (Pitch & Portfolio VIP Session) → Book Now
🎙️ Join the UGC Mum Community → Follow Me on Instagram

🔥 Loved this episode? Screenshot & share it on your stories! Tag me @that.ugc,mum & Christine so we can cheer you on!

💬 DM me your biggest takeaway—let’s chat!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

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How Everyday Mums Get Paid to Make Content from Home– And How You Can Too! 🤳

Xanthe — Sun, 09 Mar 2025 22:00:00 GMT

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Did you know brands are paying everyday mums to create simple videos from home… even if you have ZERO followers?

Welcome to the world of UGC (user-generated content) – the ultimate freedom-led side hustle that lets you earn extra income while putting your family first.

In this episode of That UGC Mum, I’m sharing exactly how I built a flexible business as a mum, creating scroll-stopping content with just my phone (and no fancy equipment or big audience).

Inside this episode:
💡 What UGC actually is (and why brands are obsessed with it)
📱 What you really need to get started (hint: it’s way less than you think)
🎥 How to create your first videos using products you already have
💌 Where to find brands to pay you for content (without pitching yourself as an influencer)
💸 Plus… how much you can actually charge for your videos

So, if you’re craving a creative side hustle that works around nap times and school drop-offs, this is your sign to finally get started!

Pop in those headphones, hit play, and let’s make some magic.

✨ PS: DM me your questions on Instagram @that.ugc.mum – I love helping fellow mums kick off their UGC journey!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

She dreamed of not returning to her 9-5 after babies; so she DIDN'T... Cat's UGC Journey

Xanthe — Sun, 02 Mar 2025 19:00:00 GMT

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We dive into the world of user-generated content (UGC) with Cat, an effervescent mum and creator navigating life and business. Cat shares her unique journey from flight attendant to successful UGC creator, revealing tips, challenges, and the joys of motherhood intertwined with ambition.

• Exploring the transition from a corporate job to UGC creator
• Balancing family life with the demands of a business
• Insights into navigating UGC contracts and legality
• The importance of community support and educational resources
• Strategies for pitching and securing jobs as a UGC creator
• The evolving landscape of UGC: trends and audience preferences
• Embracing authenticity and humour in content creation
• Future visions for growth in UGC and the balance of motherhood

Find Cat: @contetwithcat (TikTok & Insta)

Resources/ Brilliant People Cat mentioned:

Britt @createwithbritts (Tiktok & Insta)

Scotty Pass @createdbyscotty (Insta)

If you enjoyed this conversation, please leave us a review and support the podcast to help other UGC mums find us!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Diversifying Your Income & UGC Longevity with Mia Steele

Xanthe — Mon, 24 Feb 2025 03:00:00 GMT

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Today’s guest is none other than Mia Steele—the UGC queen, income diversification wizard, and co-founder of The Hive Hub Collective. 🚀

If you’ve been in the UGC space for a while, you know Mia. She’s not just an insanely successful creator—she’s the mentor behind Xanthe’s UGC journey. In this episode, Mia shares:

✔️ How she pivoted from being a paramedic to a full-time creator
✔️ Why income diversification is non-negotiable for UGC creators
✔️ The best ways to add affiliate marketing & digital products to your revenue streams
✔️ Her journey to six-figure success & launching a thriving creator community
✔️ How to maintain long-term brand relationships & increase your rates over time

Plus, Mia and her business partner Kristen are running a free webinar on 27 Feb on how to make money in UGC—without burning out. You’d be mad not to register!

Key Takeaways from This Episode

✨ UGC isn’t just about brand deals—it’s about playing the long game.
✨ You can’t rely on one platform forever (looking at you, TikTok bans 👀).
✨ Affiliate marketing & digital products = your best UGC side hustle moves.
✨ Building strong relationships with brands = repeat work & higher rates.
✨ If you’ve got ADHD & struggle with traditional jobs, UGC might be your calling!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Harnessing the Power of Your Hormones & Nervous System as a Mother & Business Owner with Sarina Coventry

Xanthe — Sun, 16 Feb 2025 19:00:00 GMT

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This week, I sit down with Sarina Coventry—a women's health nutritionist and EFT (Emotional Freedom Technique) practitioner—to reveal how we can sync with our cycles, regulate our nervous system, reduce stress, and harness our body's natural rhythms to thrive as both mums and entrepreneurs.

If you’ve ever felt burnt out, overwhelmed, or like you're constantly pushing against your body instead of working with it—this episode is going to change the game for you! 💖

💡 We dive into:
✔️ How your menstrual cycle influences your energy, creativity & business success
✔️ The surprising link between hormones, stress & mum guilt (and how to fix it!)
✔️ How EFT can help regulate your nervous system, reduce overwhelm & prevent burnout
✔️ Natural ways to balance your hormones—even on the busiest days
✔️ Practical tips to juggle motherhood, business & self-care—without exhaustion

If you’re ready to feel more aligned, calm, and in control while building your dream business and raising a family, this episode is packed with powerful insights to help you do just that. ✨

👩‍💻 Find Sarina & Learn More:
🌿 Website: sarinacoventry.com
📲 Instagram: @sarinacoventry_

🎧 Tune in now & let’s chat! Tag me on IG (@that.ugc.mum) with your biggest takeaway!

✨ Love the episode? Don’t forget to hit subscribe & leave a ⭐⭐⭐⭐⭐ review—it helps so much! 💖

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Ditching the Content Creation Hamster Wheel, With Kellie Bright

Xanthe — Sun, 09 Feb 2025 19:00:00 GMT

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Ever feel like you have to show up every day on socials, chase trends, and post non-stop just to make it in UGC? 🐹 What if I told you there’s another way?

In this episode of That UGC Mum Podcast, I’m chatting with Kellie Bright (@kellie.bright_), an Aussie mum, full-time worker, and UGC creator who has completely unsubscribed from the content creation hamster wheel. Instead of grinding for inbounds, Kellie has built a UGC career on her terms—working with brands she actually wants to work with, without the pressure to constantly market herself.

And today, she’s sharing all her secrets! If you’re feeling overwhelmed by all the “rules” of UGC, this episode is your permission slip to do things differently. ✨

Who This Episode Is For:
🌟 Mums (or anyone!) trying to balance UGC with work, kids, or life in general.
🌟 Creators feeling exhausted by the pressure to constantly post just to stay relevant.
🌟 Anyone who wants to be choosy with the brands they work with (without missing out on paid opportunities).

What You’ll Learn:
💡 How Kellie balances UGC, a full-time job, and raising pre-schoolers—without burning out.
💡 Why she ditched the "post every day" strategy (and what she does instead).
💡 Her secret to securing UGC jobs without constantly marketing herself.
💡 How she handpicks brands that align with her values and lifestyle.

Why You’ll Love This Episode:
Kellie is proof that you don’t have to run yourself into the ground to be successful in UGC. Whether you’re just starting out or looking for a way to make UGC fit your life (not the other way around), this episode will inspire you to take control and create your own path. 🚀

Don’t Miss This:
🔥 Kellie’s unconventional approach to landing brand deals.
🔥 The biggest UGC myths that are holding you back.
🔥 How to attract opportunities instead of constantly chasing them.

Resources mentioned:

Hive Hub Colective (use my code XANTHE1063 for discounts on any of their programs!)

Creator Flow

Kitesite

Socially Sands

Join the Conversation:
Are you juggling UGC with work, kids, or life? Let’s chat! Drop your thoughts or questions in the comments or DM me on Instagram at @that.ugc.mum

Subscribe & Review:
Loving the show? Subscribe and leave a review—it helps more amazing creators find That UGC Mum Podcast! 💕

Follow Us:
📱 Kellie Bright: @kellie.bright_
📱 Your Host: @that.ugc.mum
🌐 Website: https://stan.store/thatugcmum

Thanks for tuning in—here’s to doing UG

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

The Truth About Being a 'Pay-at-Home Mum'

Xanthe — Sun, 26 Jan 2025 19:00:00 GMT

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In today’s episode, I’m pulling back the curtain on what it’s really like to be a Pay-at-Home Mum. This has been a dream of mine for as long as I can remember, and while I’ve worked so hard to make it happen, the reality hasn’t always matched the picture-perfect image we see on social media.

If you’re tired of the smoke and mirrors or you’re curious about what it takes to work from home while raising kids, this episode is for you. I’m here to share my personal journey, the hurdles I’ve faced, and the strategies I’ve used to find success.

Who This Episode Is For:
🌟 Stay-at-Home Mums: Whether you’re already juggling kids and a side hustle or you’re dreaming of earning an income while staying home, you’ll find inspiration and tips here.

🌟 Mums Who Want to Start Something New: If you’ve been wanting to create an income stream that lets you treat your family to the little extras without sacrificing time together, I’ve got ideas to help you start.

🌟 Working Mums Looking for Freedom: If you’re feeling stuck in the 9-to-5 grind and want to spend more time with your family, this episode offers a fresh perspective on creating flexibility.

What You’ll Hear:
✨ My personal journey to becoming a Pay-at-Home Mum, including how UGC (User-Generated Content) played a key role.
✨ The unexpected challenges I faced along the way—and why it wasn’t exactly how I imagined.
✨ Practical strategies for overcoming obstacles, staying focused, and making it all work (yes, even with kids in tow!).

Why You’ll Love This Episode:
You’ll feel seen, validated, and encouraged—because this path isn’t always easy, but it is possible. Whether you’re just starting out or looking for fresh ideas to level up, this episode is full of actionable insights and real talk about life as a Pay-at-Home Mum.

Don’t Miss This:
💡 Tips for breaking into UGC and finding opportunities that align with your lifestyle.
💡 The mindset shifts that helped me stay grounded while building my dream life.
💡 A reminder that what you see on social media isn’t always the full story—and how to build your own version of success.

Join the Conversation:
I’d love to hear your thoughts and experiences! Share your journey or questions about being a Pay-at-Home Mum by sending me a message on [Insert Social Media Handle or Email].

Subscribe & Review:
If you enjoyed this episode, please subscribe and leave a review! It helps other mums just like you find this show and start their journey toward more freedom and family time.

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

The POWER of being a 35+ UGC Creator

Xanthe — Sun, 19 Jan 2025 19:00:00 GMT

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Welcome back, UGC fam! 👋 Today, I’m diving into a topic close to my heart: What it’s really like being a 35+ UGC creator.

This episode is all about the challenges, the unexpected benefits, and how to carve out your space as a creator when you’re not in your 20s or even early 30s anymore. As a 38-year-old UGC creator, I’ve been navigating this unique space—juggling shifts in my body, identity, and the industry itself. If you’ve ever felt like you’re in “UGC limbo land,” this one’s for you. Let’s chat. 💬✨

🔑 What You’ll Learn in This Episode

1️⃣ My Journey: Starting at 35 to Thriving at 38

When I started out at 35, I was all-in on skincare content and, yes, even shooting in my undies! 🩲 Now, at 38, things are different.
Two kids later, I’m feeling more grounded but noticing changes in how I look and feel on camera—and learning to work with those changes.
Feeling less "aspirational" as a creator in this mid-30s to late-30s bracket can be tricky, especially when many brands are targeting either younger creators or the 40+ market.

✨ Truth Bomb: If you’ve ever felt like you don’t know where you fit, you’re not alone. Let’s figure it out together.

2️⃣ The Challenges of Being 35+ in UGC

Physical & Emotional Shifts: Feeling different in your skin isn’t about confidence—it’s about adapting to change.
Industry Demands: Brands often target 40+ creators but less so the 35+ group, leaving this age range feeling like a weird in-between space.
Representation Matters: Seeing amazing 35+ creators like Christina Suarez, Mel, and Tracy carving their niches inspires me to keep going!

3️⃣ The Benefits of Being a 35+ Creator 💪

It’s not all challenges! There are some serious perks to this stage of life as a UGC creator:

Less Competition: There are fewer 35+ creators, which means less saturation and more room for YOU to stand out.
A Receptive Audience: Your target demographic is engaged, loyal, and ready to buy from someone who feels relatable.
Life Experience: Decades of business knowledge and life experience make you a stronger negotiator and strategist.

✨ Pro Tip: Use these advantages to position yourself as an expert in your niche.

4️⃣ How to Harness Your Power as a 35+ Creator 🚀

Here are a few actionable ways to thrive in this space:

Simplify Your Editing Style: Avoid overly curated looks, crazy transitions, or super-short clips. Less is more.
Show Your Flaws: People connect with authenticity, not perfection. Let your personality and realness shine.
Highlight Your Age: Put it front and center in your bio, portfolio, or pitch email subject line to attract brands looking for creators in your demographic.
Find Your Community: Join groups like Hive

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Get Time Back in your UGC Business & Crush 2025 Without Burnout

Xanthe — Sun, 12 Jan 2025 19:00:00 GMT

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Hey, UGC fam! 👋

Are you feeling stretched thin between admin tasks and actually creating content? Wondering how to really get time back in your UGC biz without burning out? This episode is all about time freedom—how to work smarter, not harder, and make more money without sacrificing your sanity (or those baby cuddles 🤍).

I’m sharing the practical steps I’ve implemented to reduce time spent on the non-money-making tasks in my business and spend more time doing what actually brings in the cash: creating UGC content. 💸✨

Links mentioned:

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Content Creation Amidst Chronic Illness as a 40+ Mum with Mel Krazilovski

Xanthe — Sun, 05 Jan 2025 19:00:00 GMT

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In this inspiring episode of That UGC Mum, I sit down with Mel Krazilovski, a 40+ mum who has faced the challenges of living with a chronic illness while striving to provide for her family. Mel shares her journey from being a burnt-out influencer to discovering User-Generated Content (UGC)—a career that not only reignited her passion but also gave her the flexibility to work from home and sustain her family life.

If you’ve ever felt like your circumstances are holding you back, Mel’s story will empower you to see the possibilities in adversity and remind you that success is attainable, no matter the obstacles.

What You’ll Learn in This Episode:

Mel’s Background: How her career as an influencer left her feeling overwhelmed and exhausted.
The Turning Point: What led Mel to explore UGC and why it was the perfect fit for her lifestyle.
Working Through Challenges: Practical tips for balancing a business while managing a chronic illness and family life.
Success on Your Terms: Mel’s advice for building a business that aligns with your values, goals, and health needs.
Why UGC Works for Mums: How UGC offers the flexibility, creativity, and income potential that many mums are seeking.

Key Takeaways:

The power of pivoting your career when your current path no longer serves you.
How UGC provides an inclusive opportunity for people with varying abilities and circumstances.
The importance of building systems and routines that prioritize health and family while growing a business.
Inspiring words of encouragement for anyone starting their UGC journey.

Links and Resources Mentioned:

Follow Mel Krazilovski on Instagram: @noosa_mum / @sociallyflourishugc
Get Startup & Running Contracts: thatugcmum.com.au/contracts

Connect with Me:

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum

Be Part of the Conversation:
If this episode inspired you, let me know! Share your thoughts and takeaways on Instagram or TikTok and tag me @that.ugc.mum. Don’t forget to subscribe, rate, and leave a review so more mums can find their path to UGC success.

Next Week on That UGC Mum
I’ll be chatting with a brand strategist who’ll teach us how to position ourselves for premium UGC gigs. Don’t miss it!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

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My UGC Highlights, Hiccups, Lessons & Favourite things from 2024 and my goals for 2025

Xanthe — Sun, 29 Dec 2024 19:00:00 GMT

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This week, we’re embracing the blissful lull between Christmas and New Year—those magical days where the to-do list vanishes, and it’s all about family, leftovers, and fun. I share a surprising realization about balance and reflect on the whirlwind year that was 2024. From the highs to the hiccups, the lessons learned, and my big goals for 2025, this episode is packed with insights for UGC mums navigating business, family, and life.

Plus, I spill some tea about a VA experience gone wrong and talk about how I’m tackling burnout and mum guilt in the year ahead.

What You’ll Hear in This Episode:

Why this time of year inspired a powerful moment of reflection.
Highlights of 2024:
- Securing my first retainer client and transitioning from agency work.
- Launching freebies to build my UGC community.
- The birth of this podcast and what it’s meant to me.
- Welcoming my baby girl Coralie and the flexibility UGC has given me.
Hiccups of the year:
- Content flops and learning to manage client expectations.
- Two bouts of burnout and what they taught me about planning.
- A disastrous VA hire and how it reshaped my approach to outsourcing.
Valuable lessons:
- The power of personal branding and relatable content.
- Balancing work and motherhood without burning out.
My favorite purchases of 2024—from business tools to self-care splurges.
Goals for 2025:
- Streamlining my business with better systems and hiring a VA.
- Growing my personal brand and social media presence.
- Launching a new digital product to serve my community.
- Prioritizing self-care and family time.

Get Repurpose.io: www.thatugcmum.com.au/repurpose

Connect with Me:

Follow me on Instagram: @that.ugc.mum
Check out my freebies: UGC Resources for Mums

Loved this Episode?
If this episode resonated with you, please share it with a fellow UGC mum and leave a review! Your support means the world and helps this podcast reach more women building sustainable UGC businesses.

Next Week:
We’re kicking off 2025 with a deep dive into building better boundaries in your UGC business and home life. Tune in for actionable tips to make this your most balanced year yet!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

UGC Will Die in 2025? Addressing Hot Takes About Where the Industry is Headed

Xanthe — Sun, 22 Dec 2024 19:00:00 GMT

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Become a Beta Tester for KiteSite!

As we wrap up the year and get ready to celebrate the holidays, I’m diving headfirst into some of the hottest takes about where UGC is heading in 2025. From claims that UGC is dying to concerns about AI and market saturation, we’re unpacking it all with real talk, actionable advice, and plenty of optimism.

This episode is a must-listen for anyone in the UGC space, whether you’re a seasoned creator or just starting out. Let’s talk about how to stay ahead of the game, adapt to industry shifts, and prepare to absolutely thrive in the ever-changing world of UGC.

What You’ll Learn in This Episode:

Why UGC isn’t dying—and why 2025 will be a huge year for creators.
The importance of adaptability and innovation in a rapidly evolving industry.
How AI can enhance your UGC business (and why it’s not replacing creators).
What Employee-Generated Content (EGC) is—and how UGC creators can capitalize on this trend.
The types of content and industries that will thrive in 2025.
Actionable steps to improve your personal brand, engage your audience, and secure high-value collaborations.

Action Steps for Listeners:

Audit and Innovate Your Content: Experiment with your personal branding content to find what drives engagement and use that as your guide for UGC projects.
Leverage AI: Use tools like ChatGPT to streamline your processes, from creating pitch emails to brainstorming scripts.
Build Your Community: Join UGC groups on Instagram or Facebook and consider paid communities like Hive Hub Collective for support and insights.
Position Yourself for 2025 Trends: Focus on thriving industries like SaaS, finance, and big corporate brands, while staying innovative with your content.
Diversify Your Services: Offer EGC options or explore digital product creation to supplement your UGC income.

Resources and Links Mentioned:

Join Hive Hub Collective: For creators over 35 looking to grow their UGC and diversify their income. Use code XANTHE1063 for 10% off!
KiteSite Beta Sign-Up: Streamline your UGC business with this all-in-one platform for bookings, invoicing, and portfolio management. Sign up here!
Free UGC Assistant Bot: Get help writing pitches, scripts, and more—tailored to your unique voice. Grab it on Stan Store.

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Building a UGC Empire While Juggling a 9-5 & 3 Kids With Lia Weightman

Xanthe — Sun, 15 Dec 2024 19:00:00 GMT

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In this episode, I sit down with the inspiring Lia Weightman, also known as @lia.creations.ugc on Instagram, to discuss her journey into UGC. Lia shares her story of juggling motherhood, her side hustle, and a part-time admin job while building her UGC empire. We dive into her first gig, the lessons she’s learned along the way, and how she's grown as both a creator and a person. Lia also shares exciting details about the upcoming UGC Wellness Retreat in February, which is not to be missed!

Plus, I reflect on my own burnout recovery, the importance of consistency, and why building a personal brand is the key to UGC success.

What You’ll Learn in This Episode:

Lia’s journey from digital marketing to UGC and her first paid gig.
Why self-growth and thick skin are essential in the UGC world.
How Lia balances UGC with a full-time job and family life.
The value of contracts and how to protect yourself as a creator.
The power of community and collaboration in the UGC space.
Details on Lia’s UGC Wellness Retreat and why you need to attend.
Tips for breaking through imposter syndrome and taking bold risks.

Key Quotes:

"Your journey is your own. Comparing yourself to others will only cause heartbreak."
"The raw, authentic content is what people relate to and buy from."

Action Points:

Harness your UGC community: Reach out to creators you admire and start building meaningful connections.
Shoot your shot: Pitch to a dream brand you’ve been hesitant to approach. You never know what might happen!
Secure your spot: Join Lia’s UGC Wellness Retreat in February to connect, create, and unwind with like-minded creators.

Resources & Links Mentioned:

Follow Lia on Instagram: @lia.creations.ugc
Have an Instagram stalk of Maddy T! @ugcwithmaddyt
Learn more about UGC contracts: Startup and Running Contracts
Book your spot on the UGC Wellness Retreat: DM Lia on Instagram for details.

Let’s Connect:

Follow me on Instagram: @that.ugc.mum

Join the Conversation:
Share where you’re listening from! Tag @that.ugc.mum in your Instagram stories and let me know what resonated with you most from this episode.

Next Week:
Don’t miss next Monday’s solo episode, where I’ll explore where UGC is heading in 2025 and how you can stay ahead of the curve.

Thanks for tuning in, mamas! See you next week!

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

5 Things to Do Now to Set Yourself Up for UGC Success in 2025

Xanthe — Sun, 08 Dec 2024 19:00:00 GMT

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What the actual?! It’s December already, and while the cicadas are chirping and renovations are underway, it’s the perfect time to talk about how to set yourself up for an incredible 2025 in your UGC business. Whether you’ve had a cracker of a year or are ready for a fresh start, this episode is packed with actionable tips to help you smash your goals and nurture your nervous system at the same time.

I’m breaking down five key things you can do during this quieter period to lay the foundation for success next year—without burning out. Let’s get into it, ladies!

🌟 What You’ll Learn in This Episode:

How to set goals that stretch you and spark motivation.
Why a business spring clean is essential (and how to tackle it).
The importance of mapping out peak UGC periods.
Automations that will save you time and mental energy.
A content structure for 2025 that you’ll actually stick to.

📝 Episode Breakdown:

1. Set Your Goals

Think big and delulu! Research shows dreaming big gets results.
Examples of my goals for 2025:
- 10k followers on IG
- Viral content for a client
- Retainer clients
- Work with a big brand
- Keep posting 5x a week consistently
- End the year on $80k (or more!)

2. Spring Clean Your Business

Organize your books: income, expenses, and business costs.
Refresh your portfolio, pricing, and packages.
Audit your content and pitch emails—what worked, and what didn’t?
Update your Instagram bio to reflect who you are now.

3. Map Out Your Year

Identify peak UGC periods: mid-year sales, Black Friday, Christmas, and seasonal events (Mother’s Day, Father’s Day, etc.).
Plan your schedule around these power periods to avoid burnout.
Set calendar reminders six weeks before peak times to start pitching ideas.

4. Set Up Automations

Create templates for emails and pitches.
Build sequences to streamline communication.
Use tools (like GPT prompts) to cut down on repetitive tasks.

5. Create a Content Structure for 2025

Audit successful creators in any niche for inspiration.
Choose a manageable posting schedule, like 5x per week.
Example breakdown:
- Relatable reel
- Talking head with tips
- Behind-the-scenes reel
- Carousel post with value tips
- UGC example

✨ Action Steps to Take Now:

Download my FREE Chat GPT Assistant for UGC Creators:
➡️ stan.store/thatugcmum
Revisit Episode 2 with Dom Acciarito for inspiration on what’s truly possible in your UGC career.

💬 Join the Conversation:
What goals are you setting for 2025? Share your takeaways from this episode on Instagram or TikTok, and don’t forget to

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Your Legal/ Contract UGC Questions Answered by Aussie Lawyer and Content Creator, Ange McDonald

Xanthe — Sun, 01 Dec 2024 19:00:00 GMT

Send us a text

Today’s episode is a must-listen for UGC creators who want to ensure their business is legally compliant. I’ve tracked down the brilliant Ange McDonald—lawyer, content creator, brand ambassador, podcast host, and YouTuber—to answer all your burning legal questions. Ange brings her expertise as both a legal professional and a fellow creator to help you navigate the unique challenges of running a UGC business.

🌟 What You’ll Learn in This Episode:

Essential legal considerations for UGC creators.
How to protect yourself and your business when working with brands.
Why having a solid contract is non-negotiable.
Tips for staying compliant with Australian laws specific to creators.

🛠️ Tools & Resources Mentioned:

UGC Contract Template for Creators: Ange has crafted a tailored contract to suit the needs of UGC creators. Podcast listeners get an exclusive 10% off!
➡️ Visit thatugcmum.com.au/contracts
➡️ Use code THATUGCMUM at checkout.
Free UGC Contract Checklist: Get started with Ange’s free checklist to ensure your contracts cover all the essentials.
➡️ Download it here: stan.store/startupandrunning

👩‍💼 About Ange McDonald:
Ange McDonald is a lawyer-turned-creator with a thriving career as a brand ambassador, podcaster, and YouTuber. As a member of The Hive Hub Collective, a community for Millennial and Gen X women in online business, Ange has firsthand experience in both legal matters and content creation, making her advice incredibly relatable and practical.

📌 Key Takeaways:

The importance of understanding your rights and obligations as a UGC creator.
How Ange balances her roles as a lawyer, creator, and mum.
Practical tips for negotiating with brands and safeguarding your creative work.

✨ Episode Highlights:

[00:03:15] Ange’s journey from law to content creation.
[00:12:45] Common legal mistakes creators make and how to avoid them.
[00:23:30] The power of a well-drafted contract.

💬 Join the Conversation:
We’d love to hear your thoughts and experiences! Share your takeaways from this episode on Instagram or TikTok, and don’t forget to tag @ThatUGCMum.

📢 Don’t Forget:
Subscribe, rate, and review the podcast so more UGC creators can find and benefit from our episodes. Thank you for being part of the That UGC Mum Podcast community! 💖

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

How (and why) I Switched Corporate Life for Content Creation

Xanthe — Sun, 24 Nov 2024 19:00:00 GMT

Send us a text

Hey mamas! Welcome to the very first episode of That UGC Mum! In this episode, I share why I created this podcast: to provide a space where UGC creators (and aspiring ones!) can come together to learn, grow, and support one another. Whether you’re juggling content creation with motherhood or just starting your UGC journey, this podcast is here to help you thrive.

You’ll also hear my personal story of how I discovered UGC, transitioned from a corporate job to building my dream life as a creator, and how I balance work with being a mum to two beautiful girls. Plus, I’ll share my vision for the podcast and what’s in store for upcoming episodes, including some amazing guests and actionable tips to help you grow your UGC business.

💬 What You’ll Learn in This Episode:

Who I am and why I started this podcast.
My journey from corporate software sales to UGC success.
The moment I decided to prioritize family and pursue my dream life.
How I landed my first retainer client (with only 30 Instagram followers!).
Why building your personal brand is crucial for UGC success.
My hopes for That UGC Mum and how you can be a part of this community.

📝 Action Points for This Week:

New UGC Creators: Start showing up on social media! Create a posting schedule you can commit to – consistency over volume.
Established Creators: DM me on Instagram (@that.ugc.mum) with your dream podcast guests or topics you'd love me to cover.

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista

Dom Acciarito Shares Secrets Behind Building her 6 Figure UGC Biz

Xanthe — Sun, 24 Nov 2024 19:00:00 GMT

Send us a text

🌟 Episode Summary:
What a woman, guys. In this episode, I’m joined by the powerhouse Dom Acciarito, who earned a jaw-dropping $60K in just the last two months of the year—all while mumming hard and launching the first-ever UGC awards for our industry. Truly incredible!

Dom shares her strategies for achieving massive success, balancing family life, and still finding time to innovate in the UGC space. She’s proof of what’s possible in this business, and her story will leave you inspired and motivated to set big, bold goals for yourself in the coming year.

💬 What You’ll Learn in This Episode:

Dom’s secrets to earning $60K in two months while managing life as a mum.
The process of creating the first UGC awards and what it means for the industry.
How to structure your year around peak work periods and downtime.
The importance of setting "delulu" (big, audacious) goals and breaking them into actionable steps.
Why planning around seasonal sales and key calendar dates can skyrocket your income potential.

📝 Action Points for This Week:

1️⃣ Plan Your Year:

Block out dates for downtime where you’ll prioritize family, self-care, and relaxation.
Highlight "power periods" in the calendar (e.g., mid-year sales, Black Friday, end-of-year holidays) and set financial goals for those times.

2️⃣ Set “Delulu” Goals:

Think big! Write down an income goal for key months. For example, I’m personally aiming for $15K in October next year—what’s your stretch goal?

3️⃣ Prep for Key Campaign Dates:

Note special occasions like Mother’s Day, Father’s Day, and Christmas and plan to pitch brands a few weeks ahead with creative campaign ideas.

📌 Resources Mentioned:

Follow Dom on Instagram: @acciaritoenterprises
The UGC Collective - Australia's First UGC Awards!: @ugccollectiveaustralia
Vote here for your favourite creator in 2024 UGC Collective Awards!

✨ Support the Show:
Did this episode light a fire under you? Share it with your UGC mum crew and leave a review to help That UGC Mum grow!

📢 Next Week’s Episode:
We’re diving into sales strategy and how to confidently pitch brands during peak seasons. Trust me, you won’t want to miss it!

Thank you for joining me

Repurpose.io
Pump your personal brand and take the hassle out of posting to all the different apps.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Instagram: @that.ugc.mum
TikTok: @that.ugc.mum
Stan Store: https://Stan.store/thatugcmum

Links:

10% off Contract Templates code: THATUGCMUM
10% off The Hive UGC Course - Where I started code: XANTHE1063
20% off the best web hosting you'll ever find

Music: Vocalista - La La Love

Book a Coaching Call with Me

Join the Hive Hub Collective

UGC Contract Templates

Jingle: La La Love - Vocalista