Today’s episode is one I’ve been sitting on for over a year. Not because I didn’t want to share it… but because I was still very much in the middle of it.

In this episode, I’m opening up about something I’ve never talked about publicly in this level of detail: my experience accumulating over $200,000 in debt.

Not as a cautionary tale.

Not as a “look how perfect my life is now” story.

But as a real conversation about how smart, capable, successful women can still find themselves making financial decisions from fear, urgency, and pressure—and what it actually takes to shift that.

Because money is never just about numbers.

It’s about identity.

Safety.

Pressure.

Expectations.

And the emotional energy behind every decision we make.

This episode is honest, messy, and deeply personal. And my hope is that if you’ve ever felt shame around money, business decisions, or financial pressure… this conversation helps you feel a little less alone.

🎧 In This Episode

The number I never shared publicly

At one point I had accumulated $200k in debt. I didn’t talk about it before because I was still in the middle of the story—actively navigating it, learning from it, and figuring out how to move through it. Now that I’m nearly on the other side, I’m finally sharing the full journey.

How fear quietly drives financial decisions

The subtle ways urgency, pressure, and “I have to figure this out” energy influenced my choices over the years.

Why money decisions are emotional decisions

We love to pretend finances are logical—but the nervous system and unconscious mind play a much bigger role than most people realize.

What finally shifted for me

The internal work, the conversations, and the moments of radical honesty that helped me stop spiraling and start approaching money from a more grounded place.

Healing the shame around debt

Why self-forgiveness was one of the most important parts of this process—and how shame actually keeps people stuck longer.

Practical shifts that changed everything

The emotional work and the strategic actions that helped me begin moving forward in a healthier, more empowered way.

What This Episode Is Really About

This episode isn’t just about debt.

It’s about how high-achieving women carry invisible pressure around money and success.

It’s about the reality that you can be capable, intelligent, and driven… and still make decisions from fear sometimes.

And it’s about learning how to come back to yourself, take responsibility without shame, and move forward with more awareness and self-trust than before.

If This Resonates With You

If you’ve ever felt embarrassed about money decisions…

If you’ve ever looked at your finances and thought

“How did I get here?”

If you’ve ever carried the pressure of being the one who has to figure it out…

This conversation is for you.

Because the truth is:

You’re not broken.

You’re not alone.

And your story isn’t over.

If this episode resonated with you, I’d love for you to share it with a friend, leave a review, or send me a message on Instagram and let me know what landed for you.

These are the conversations that change things.

In this episode, I’m breaking down manifestation in the simplest way possible — and exposing where most women (especially high-achieving, ambitious ones) accidentally sabotage themselves.

Because manifestation isn’t about wishing harder.

It’s not about scripting for 47 minutes.

And it’s definitely not about pretending you feel abundant when your nervous system is in full-blown fight-or-flight.

We’re talking about what actually works.

Whether you’re manifesting more revenue, deeper love, time freedom, or your next level of leadership — this episode will show you the simple steps… and the subtle identity traps that keep you stuck.

This is spiritual.

This is strategic.

This is somatic.

This is data-driven.

Let’s go.

WHAT WE COVER

1. Get Specific (But Not Desperate)

Clarity is power. Vague desires create vague results.

You need to know where you’re going — but without gripping it so tightly that your nervous system feels threatened by it.

Most people don’t get what they want because they’re unclear… or because what they “want” is actually something they think they should want.

We clean that up.

2. Feel It Before You See It

Manifestation isn’t about visualization alone — it’s about embodiment.

Can your body safely hold the level of success you’re asking for?

If you’re trying to manifest overflow while living in chronic stress, your system will quietly reject it.

We talk about how to:

• Generate the feeling now
• Expand your capacity to hold more
• Stop waiting for results to feel worthy

3. Take Aligned Action (Not Frenzied Action)

You don’t manifest by sitting still.

But you also don’t manifest by panic-posting, overworking, or forcing outcomes.

Aligned action feels clear.

Desperate action feels urgent.

Most women trip up here — they either under-act or overcompensate.

I break down what aligned movement actually looks like.

4. Learn How to Receive

This is the one almost everyone skips.

You cannot manifest more if you’re:

• Deflecting compliments
• Over-giving
• Undercharging
• Refusing help
• Secretly believing you have to earn everything the hard way

Receiving is a skill.

And if abundance feels unsafe, you will unconsciously block it.

5. Stop Moving the Finish Line

You finally hit the goal… and instead of celebrating, you raise the bar.

Sound familiar?

Celebration locks the manifestation in.

Gratitude stabilizes it.

Skipping this step trains your brain to believe “it’s never enough.”

We talk about how to anchor your wins so your nervous system learns: this is safe.

WHERE MOST PEOPLE GET TRIPPED UP

• They want the outcome but haven’t shifted the identity
• They visualize but don’t regulate
• They take action from fear
• They ask for more but feel unsafe having it
• They refuse to celebrate what’s already working

Manifestation isn’t magic.

It’s identity + nervous system + aligned action.

And when those three line up?

Things move.

YOUR EMBODIED BADDIE ACTION STEPS

1. Write down exactly what you want — and why.
2. Ask yourself: Who would I need to become to hold this?
3. Take one small aligned action this week.
4. Practice receiving today (a compliment, support, money — anything).
5. Celebrate one win you’ve been downplaying.

If this episode hit, share it with another woman who’s ready to stop “trying” to manifest and start embodying the version of her who already has it.

And if you’re ready to do this work at a deeper level — you already know where to find me.

See you next week, baddie. 💋🎧

This conversation is part behind-the-scenes business reality, part nervous-system truth, and part reminder that success doesn’t always feel the way we think it will—especially for high-achieving women who are already looking toward the next milestone.

If you were part of the SurTHRIVE Hive, this will feel familiar. And if you weren’t, you’re now invited into the conversation through my new, free community spaces—where I share insights when they’re real, relevant, and embodied (not forced or performative).

 What We’re Talking About in This Episode

• Why celebration feels harder than the grind
• Especially for ambitious women who are conditioned to move the goalpost the moment they hit it.
• The sneaky way success robs us of joy
• How incremental growth can normalize wins so fast that we forget to actually feel them.
• A real-time mindset shift before a major trade show
• I share how I caught myself spiraling into comparison and inadequacy—and what grounded me back into perspective after one year of business ownership.
• Progress that goes beyond revenue
• From culture and community to leadership and capacity—why these wins matter just as much (if not more).
• The pause most of us skip
• Learning to acknowledge where you are right now—not just where you’re headed.

 Try This After You Listen

1. Name Your Wins
2. Write down three things you’ve accomplished recently that a past version of you would be proud of.
3. Make Celebration a Practice (Not a Reward)
4. Choose a simple, repeatable way to mark progress—weekly or monthly—without tying it to “earning” rest.
5. Let the Journey Count
6. You don’t need to wait for the final destination to feel successful. This part matters too.

Want to Stay in the Conversation?

I now share community content in free spaces—no financial commitment required. Join the Facebook group or Telegram channel when you want support, perspective, or a reminder that you’re not behind.

More resources → chrystalrose.com

If this episode resonated, I’d love for you to subscribe, leave a review, or share it with a woman who needs permission to slow down and celebrate herself a little more.

Connect with me:

Instagram → @TheEmbodiedBaddie

Website → chrystalrose.com

You’re not late. You’re not behind.

And you’re absolutely allowed to celebrate this chapter. 💫

In this kickoff episode of 2026, Chrystal is sharing a radically different approach to goal setting—one rooted in intuition, embodiment, and becoming the version of you who can hold what you desire.

After intentionally opting out of traditional goal setting in 2025, Chrystal reflects on what that year taught her about flexibility, fulfillment, and trusting her inner compass. Now, she’s stepping into 2026 with clarity—anchored by five intentional goals (two business, three personal) designed to support expansion without sacrificing presence, pleasure, or nervous system regulation.

This episode is part reflection, part permission slip, and part invitation to dream bigger while moving more honestly.

✨ In This Episode, We Cover:

• Why Intuition > Rigid Goals
• How releasing strict timelines and expectations can actually create more momentum, alignment, and joy.
• The Power of Future Self Letters
• Chrystal shares her favorite embodiment practice—writing letters from her future self—and how this ritual keeps her grounded, focused, and inspired all year long.
• Big Business Vision (Without the Pressure)
• A behind-the-scenes look at her long-term vision for Barefoot Archery Outdoors, including a bold $10M revenue goal—and why flexibility in when matters just as much as clarity in what.
• Personal Goals That Support Expansion
• From deeper relationships to better boundaries and more intentional self-care, Chrystal breaks down what it actually looks like to embody your “next-level” self day to day.
• Community, Connection & What’s Coming Next
• An exciting announcement about the launch of the Embodied Baddie Lounge—a new space for real-time support, shared growth, and exclusive access to the New Year DeLulu You workshop.

📝 Action Steps You Can Take Today:

• Write a Letter From Your Future Self
• Drop into who you are after the growth, the expansion, the ease—and let her speak to you.
• Choose Intuitive Anchors, Not Overloaded To-Do Lists
• Focus on who you’re becoming, not just what you’re accomplishing.
• Prioritize Regulation & Creativity
• Build in practices that nourish your nervous system and remind you that success doesn’t require self-abandonment.
• Join the Embodied Baddie Lounge
• If you’re craving connection, accountability, and embodied support as you move into 2026, this space was created for you.

2026 isn’t about forcing outcomes—it’s about becoming the woman who can receive them.



Tune in for a grounded, inspiring start to the year and let this episode support you in setting goals that actually feel good to live inside. 💫

Here’s to intuition, expansion, and a very embodied year ahead. 🥂

Welcome back to the Embodied Baddie Podcast ✨

In this solo episode, Chrystal unpacks a powerful four-year framework for business growth she recently heard from Faith Morris, a remote operations partner whose perspective immediately stopped her in her tracks.

After hearing Faith explain this framework on Instagram Stories and in an email, Chrystal felt called to expand on it—through an embodied, nervous-system-aware lens—and explore how this way of thinking can completely change how we experience growth, scaling, and success.

No hustle. No panic. Just clarity, timing, and intention.

What We Explore in This Episode

Why outside perspectives can change everything

Sometimes the most impactful insight doesn’t come from inside your own brain—or even your own business. Chrystal shares why hearing this framework from Faith helped her reframe “being behind” into being exactly where she’s meant to be.

The 4-Year Framework for Sustainable Business Growth

• Year One: Orientation
• This phase is about learning, not proving. You’re getting familiar with your business, your leadership, and your capacity. The focus is foundation—not fast revenue.
• Year Two: Experimentation
• You test. You try. You explore. Some things stick, some don’t—and that’s the point. This phase builds discernment, not perfection.
• Year Three: Evaluation
• Here’s where refinement happens. You assess what’s actually working, cut what isn’t, and strengthen what is. This is where businesses begin to feel cleaner and more confident.
• Year Four: Acceleration
• Only after the groundwork is laid does true scaling make sense. Growth in this phase feels expansive—not chaotic—because the systems, clarity, and nervous system capacity are already there.

Why patience is a strategic advantage

Chrystal breaks down how trying to skip phases often leads to burnout, resentment, and unnecessary complexity—and why honoring timing creates more sustainable success.

An embodied take on growth & coaching

This framework pairs beautifully with somatic work. When your nervous system is regulated, you’re able to move through each phase with intention instead of urgency.

Why revisiting the basics is leadership, not regression

Even advanced entrepreneurs benefit from reassessing foundations. Sustainable growth requires ongoing reflection—not constant acceleration.

Take This With You

• Notice where you might be rushing a phase your business hasn’t completed
• Give yourself permission to be in process
• Use experimentation as data, not a verdict
• Build in regular moments of evaluation and recalibration

You’re not behind. You’re building something that lasts.

Final Thoughts

Building a business is a long-term relationship. When you respect each phase, you create something that supports your life—not consumes it. Growth doesn’t need to be forced to be powerful.

✨ Credit where it’s due: This four-year framework was inspired by insights shared by Faith Morris—and expanded here through an embodied lens. You can learn more about Faith on her instagram @remote.ops.partner or her website www.faithemorris.com

If this episode resonated, subscribe, leave a review, and share it with a fellow founder who needs this reminder.

For more embodied leadership and sustainable growth, follow Chrystal on Instagram @xtalrose

In today’s episode, we’re diving into a conversation so many women entrepreneurs quietly struggle with: What happens when you stop loving your business… and how to get that love back.

This episode was inspired by a passing comment from Alex Hormozi that hit way too close to home — and cracked open a much deeper truth about passion, pressure, and the emotional labor of entrepreneurship.

Inside This Episode:

• When the magic fades: Why so many high-achieving women find themselves disconnected from a business they once adored.
• Somatic shifts that change everything: How coming back into your body helps you reconnect with desire, intuition, and creativity — the things that actually make your business feel GOOD again.
• The sneaky impact of “shoulds” and hustle conditioning: How the belief that you must always push erodes fulfillment and leads straight to burnout.
• Delegation as devotion: Why getting tasks off your plate isn’t just “smart business”… it’s an act of self-preservation that frees you to return to what lights you up.
• Your people matter: How building a values-aligned team allows you to step back, soften, and operate in your true zone of genius.

Key Takeaways

1. Joy is strategy.
2. Doing what you love isn’t indulgent — it’s fuel. Reconnecting with the tasks and roles that genuinely excite you reignites momentum.
3. You deserve support.
4. When your team shares your values and energy, everything flows easier. You get to show up as the visionary again — not the bottleneck.
5. Your nervous system is the business.
6. Investing in your emotional and energetic well-being isn’t optional. It’s the foundation that determines how sustainably you grow.

Try This This Week

• Audit your energy: What feels expansive vs. draining? Make one tiny shift toward joy.
• Identify a hand-off: Pick one task you’re ready to delegate or automate.
• Come back to yourself: Block 10 minutes for something that regulates your system — breathwork, silence, movement, sunlight, anything that brings you home.

If you’ve been feeling disconnected, overwhelmed, or like you’re “doing everything right” but still not feeling fulfilled… this conversation is your permission slip to slow down, reconnect, and rebuild a relationship with your business that actually feels good.

Thanks for tuning into another episode of The Embodied Baddie Podcast.

If this resonated, be sure to subscribe, leave a 5-star review, and share it with a fellow entrepreneur who needs this reminder.

Come hang out on Instagram @theembodiedbaddie — and let’s keep redefining success on our own damn terms.

Together, they go deep into what it really takes to build a business that feels good, works for your life, and stands out because it’s rooted in who you actually are.

Inside This Episode

• The evolution of a real baddie. Jordynn opens up about shifting from “doing business the way she thought she should” to creating work that gives her freedom, alignment, and genuine joy.
• Collaboration as a power-move. Hear how letting people in, trusting support, and releasing the lone-wolf mentality completely changed the way Jordynn grows her business.
• Why authenticity always outperforms imitation. Jordynn breaks down how real, unfiltered content routinely outshines curated trend-chasing — with client examples that will have you rethinking your feed.
• The vulnerability-growth loop. Chrystal and Jordynn share the moments that cracked them open, pushed them forward, and helped them show up happier in their businesses and homes.
• Connection over perfection. Learn why “relatable over perfect” is the new strategy that actually creates community, loyalty, and momentum.

What You’ll Walk Away With

• The clarity to define what success means for you, not what you’ve been told it should look like.
• A nudge toward delegation, collaboration, and building the kind of team that amplifies your strengths.
• Permission to stop polishing every corner of your life and business — your people want you, not the performance of you.
• A reminder that taking care of yourself outside of work fuels everything you do inside of it.
• Encouragement to experiment, try things before you’re “ready,” and document the messy middle that actually makes people root for you.

This conversation is warm, honest, and overflowing with the kind of energy that makes you rethink how you’re showing up in your business. If you’ve been craving more authenticity, more ease, and more connection — this one is for you.

Connect with Jordynn

Follow her journey on Instagram and TikTok @JordynnTomberlin and explore her magic at @CreateSocialMagic.

In this episode, I’m pulling back the curtain on one of the biggest secrets to my own evolution: getting support. Because yes, even the coach needs a coach. The truth? You can read all the books, journal ‘til your hand cramps, and still stay stuck in the same patterns until someone holds up a mirror and helps you see what you can’t.

What We’re Talking About

• My Coaching Journey: From business mentors to somatic guides, I share the real story of how being coached changed not just my business—but me.
• Why Support Matters: Just like therapists have therapists, every leader needs a safe space to process, expand, and grow. Support isn’t a weakness—it’s how you sustain your power.
• Freedom Through Guidance: The mastermind moment that helped me drop regret, stop apologizing for my ambition, and finally own my next level.
• Advice vs. Coaching: How to spot the difference between your well-meaning friend’s pep talk and the kind of mentorship that actually shifts your nervous system and your results.
• Facing the Fear of Success: Yep, that’s a thing. And when you’re brave enough to look at it with a mentor by your side, everything changes.
• Community as Catalyst: Growth doesn’t have to be lonely. The right coach, the right space, the right people—it’s a cheat code for evolution.

Your Takeaways

1. Invest in Support: Mentorship isn’t a luxury—it’s an accelerator. You don’t have to earn the right to be supported.
2. Normalize Getting Help: You’re not weak for wanting guidance; you’re wise enough to know collaboration creates speed.
3. Be Seen in Your Becoming: Let people witness your process. It’s how transformation actually integrates.
4. Stay in Rooms That Stretch You: Surround yourself with people who remind you what’s possible instead of who you used to be.
5. Rise Together: Because thriving alone is fine—but thriving together? That’s where the magic happens.

So pour something sparkly, press play, and let’s talk about what really happens when powerful women stop doing it all themselves and start letting themselves be held.

🎧 Tune in and remember—support isn’t a step back, it’s how you rise higher.

In this episode, we’re diving into the hero’s journey—but not the kind with dragons or magic swords. We’re talking about your life. Your messy, beautiful, plot-twisty, glow-up-in-progress life. Because guess what? You’re the main character, and it’s time you started acting like it.

What You’ll Take Away

• Claim Your Spotlight: You are not background energy, okay? You are the one the story revolves around. When you remember that, everything shifts—from how you show up to how you handle life’s plot twists.
• Turn Chaos Into Character Development: The hard stuff? It’s not punishment—it’s the montage before your next level. Every challenge is sculpting you into the woman you’re becoming.
• Own the Duality: The light and the dark make the story worth watching. You don’t have to skip the messy middle to get to the magic ending.
• Find Your Crew: Every hero has helpers. Mentors, ride-or-dies, people who remind you who TF you are when you forget. You were never meant to do this alone.

Inside the Episode

You’ll hear personal stories, real talk, and some “oh damn” moments as we map our lives through the lens of the hero’s journey. From body image struggles to radical self-trust—this one’s packed with the kind of perspective that makes you want to pour a glass, grab your journal, and start rewriting your story.

Try This:

1. Reframe the Plot: Look at a past challenge and ask, What did this chapter teach me?
2. Strengthen the Cast: Text someone who’s been part of your growth arc and tell them how much they mean to you.
3. Say Yes to Expansion: Join a community, take a class, start the thing. Heroes take action, not just notes.
4. Share the Story: When you speak your truth, you give others permission to rise too.

Final Sip

The story isn’t over, babe—it’s just getting juicy. You are the hero. The main character. The woman who turns every breakdown into a breakthrough. So grab your crown, rewrite the script, and remember: this chapter? It’s the one where everything starts to change.

🎧 Tune in and let’s make your life the kind of story you can’t stop rereading.

This week, I’m joined by Sara Durcholz, founder of JO+CO, who has been in the retail game since she was just 25. Her story isn’t the typical “grow bigger, scale faster” kind of story you hear in the business world — it’s one of stopping, reflecting, and redefining success on her own terms.

Sara opens up about the trap of chasing outside validation, what burnout taught her, and how giving herself permission to pause became the most powerful move she’s ever made. Together we dive into what it actually looks like to:

✨ Build a brand rooted in body positivity and self-love (not just pretty clothes).

✨ Step back when the old version of “success” stops working.

✨ Let authenticity lead the way — even when everyone else is shouting about more, more, more.

✨ Embrace change without guilt, and find joy in creating again.

✨ Model a new way of living and leading for the next generation.

This conversation is part permission slip, part truth bomb, and part reminder that you’re allowed to stop chasing and start being.

Links & Connections:

• Follow Sara on Instagram: @saradurcholz 
• Follow JO+CO on Instagram: @joandco
• Shop JO+CO: shopjoanco.com
• Let’s hang out: @theembodiedbaddie

If you’re tired of the same old “scale without stress” soundbites, this one’s for you. Press play, take a breath, and let’s talk about finding power in the pause.

Sara Durcholz is a multi-passionate entrepreneur, brand strategist, and mom who knows what it means to juggle ambition, creativity, and real life. As the founder of JO+CO and a consultant for aesthetic-driven brands, she’s built a career on blending strategy with style — creating brands that connect on a deeper level and stand out in the market. Her work is rooted in authenticity, creativity, and a belief that business should feel as good as it looks.

In this episode, I flip the script on what it really takes to “do it all” without burning out. Spoiler: perfect balance doesn’t exist—but expanding your capacity absolutely does.

Whether you’re running a business, managing a team, or juggling family and personal goals, the goal isn’t to split yourself evenly between it all. The goal is to build the energetic, emotional, and mental capacity to hold more without it breaking you down.

Here’s what we dive into:

• The truth about “balance” (and why chasing it keeps you stuck).
• How to spot and seal the energy leaks draining your power.
• Why self-care isn’t optional if you want to sustain big moves.
• My rotate your focus method—because you don’t need to juggle everything at once.
• Real-life stories from me and my clients about how capacity shifts change everything.

💡 You’ll walk away with practical steps for auditing your life, setting boundaries, and freeing yourself from what no longer serves you—plus a fresh perspective on how to actually thrive with all the things on your plate.

This isn’t about shrinking your life down so it’s easier to manage. It’s about expanding your capacity so you can hold more joy, more success, and more freedom—without the overwhelm.

✨ If this episode hits home, subscribe, leave a review, and share it with another baddie who’s ready to expand her capacity. And come connect with me on Instagram—I’d love to hear your biggest takeaway.

🔥 Here’s what we dive into:

• Why the “people aren’t spending” story is total BS (and what’s really happening in the market).
• The four pillars you need in place to not just survive, but scale in 2025.
• How to create experiences and community that make your brand unforgettable.
• Why your mindset and emotional well-being are your ultimate growth strategy.

This isn’t about hustling harder or throwing spaghetti at the wall. It’s about being intentional, adaptive, and unapologetically YOU while building a business that feels good and makes bank.

✨ Listen in and you’ll walk away with:

• The clarity to stop recycling outdated strategies.
• A roadmap for attracting loyal, raving customers in a crowded market.
• Permission to prioritize your growth as the CEO (because your business will only go as far as you do).

👑 You don’t need to shrink to survive 2025. You need to rise, recalibrate, and claim the next level. Let’s do this.

📲 If this episode hit home, subscribe, review, and share it with your fellow baddies. And come hang out with me on Instagram for more unfiltered insights on thriving in life and business.

We talk about what it really means to build a business that fuels you—not just financially, but emotionally and spiritually. From rebranding her shop to navigating personal grief, Stephanie opens up about the messy, magical moments behind her biggest growth year yet.

If you’ve ever struggled with delegation, balancing creativity with operations, or trying to keep going when life punches you in the gut—this one is for you.

In This Episode:

Pivot with Purpose

Steph shares how moving to a small town inspired her to shift her boutique’s focus—and why listening to your customers matters way more than sticking to the original plan.

The Power of Focused Growth

Hear how consolidating her two shops into one bigger location led to her best sales year (yep, even while navigating some really hard personal stuff).

Creativity vs. Operations

We talk about that constant tension—wanting to stay in your zone of genius while still keeping things running smoothly—and how Steph makes it work.

Joy as Strategy

If it drains you, it doesn’t belong in your business. Period. Steph and I talk about why prioritizing what lights you up is the most underrated success strategy.

Delegating Without Losing the Magic

We explore how Steph is learning to hand off more while keeping the heart of her brand alive.

Business + Grief = Complexity

Steph opens up about losing her mom and how that grief shaped her business decisions—and how community helped her hold it all.

Creating a Haven

With a rebrand on the horizon, Steph’s turning her shop into more than a boutique—it’s becoming a space for connection, community, and coffee.

Takeaways You Can Use Today:

1. Check Your Alignment – What’s lighting you up in business? What’s draining you? Be honest.
2. Ask Your People – Your next move might already be living in your customers’ feedback.
3. Delegate Wisely – Protect your creative energy by letting go of what you don’t need to control.
4. Be Willing to Evolve – Pivot, rebrand, shift. It’s allowed. Especially if it brings you back to joy.
5. Let Support In – Your business isn’t separate from your life. When it gets hard, don’t isolate.

Follow Stephanie on IG at @secondhalfsteph and keep an eye out for her new website: shopwillowandelm.com.

Want more stories like this? Come hang out with me on IG at @theembodiedbaddie or visit chrystalrose.com for more ways to grow, connect, and thrive in community.

If this episode gave you something real, share it with a friend, leave a review, and stay tuned for more honest convos with women who are doing it their way.

Stephanie Campbell Yount has led many lives, but "champion of women" is her favorite.  Stephanie is a certified Somatic Transformation Coach and is nearing completion of her Breathwork Facilitator certification.  She specializes in working with supporting midlife women in rediscovering who they are.   Aside from her coaching work, Stephanie is the founder of Haven, a modern mercantile & coffee bar in her hometown. She holds a bachelor's degree in accounting and a master's degree in public administration, and makes her home with her husband Kent and their children, both human and fur.

If you're feeling stuck in a loop of "why me?" or carrying heaviness long after the moment has passed, this episode is your wake-up call. We’re flipping the script on suffering and reclaiming our power—no more marinating in victim energy when you were made for leadership, healing, and joy.

This is your invitation to stop letting hard moments define you—and start using them to refine you.

What You’ll Walk Away With:

Pain vs. Suffering

Learn the critical difference and why one is part of life, but the other is a choice.

Your Mindset Is the Gateway

Drop the “why is this happening to me?” spiral and replace it with questions that actually move you forward.

Self-Talk that Hits Different

Rewire the stories you tell yourself so you can alchemize pain into power.

Growth on the Other Side

Hear how your hardest moments are often the initiation into your next level—if you’re willing to meet them differently.

Take It Deeper:

1. Journaling Prompt: Think about a challenge you’re navigating right now—what’s the story you’re telling yourself? Where can you reclaim power?
2. Reframe It: Pick one “poor me” thought and rework it into something that makes you feel strong, not stuck.
3. Choose Your Hard: Growth is uncomfortable. So is staying stuck. Which version of discomfort are you choosing today?

This episode might sting a little. But it’s offered with deep love and radical compassion—because staying in suffering isn't serving your power, your business, or your future.

🎧 Subscribe, share, and let’s keep showing up for this messy, beautiful, embodied life—together.

Shannon pulls back the curtain on the very real struggles behind running a successful business—self-doubt, family dynamics, pressure to "show up," and navigating a partnership with someone who holds very different beliefs about money.

If you’ve ever felt torn between what’s expected and what feels true, this one will hit home.

Inside This Live Coaching Session:

Confidence Isn’t Always What It Looks Like

Shannon opens up about the disconnect between how others perceive her and how she feels inside—and why that gap can feel crushing.

Influencer vs. Integrity

We tackle the pressure to play the influencer game and weigh it against doing business in a way that actually feels good.

The Real Cost of Money Stories

From childhood beliefs to relationship tension, we unpack how generational programming can shape how you show up (or don’t) in your business.

Beliefs That Need to Go

I help Shannon identify some of the sneaky subconscious narratives sabotaging her confidence—and we work through how to rewrite them.

The Embodied Edge

Learn how to use your body—not just your brain—to make aligned decisions and avoid burnout.

If you’ve been craving more depth, more realness, and more embodied support in your business journey—you’ll feel right at home here.

💬 Loved this episode? Want to be coached on the show?

Come say hey on Instagram @TheEmbodiedBaddie or visit ChrystalRose.com to learn more about my offers. And don’t forget to subscribe + leave a review if this episode resonated!

In this solo episode of The Embodied Baddie podcast, Chrystal gets real about what it means to be at a crossroads. After a powerful conversation with a long-time client, she dives into the tension we all feel when we’re faced with a big decision: Do I stay where it’s safe… or take the risk that might change everything?

This one’s for you if you’ve been sitting in the “maybe” for way too long. If you’ve been waiting for clarity to strike like lightning. If you know deep down it’s time for a change, but you're not sure what kind.

You’ll walk away with tools to decode your fear, check your motivations, and shift from indecision into full-body clarity.

🔥 Inside the Episode:

• You Don’t Need Answers—You Need Clarity: Why Chrystal doesn’t give clients advice, and what she helps them do instead.
• Fear Isn’t the Enemy: How to tell the difference between red flags and expansion.
• Comfort Is a Trap (Sometimes): What happens when safety keeps you from your next level.
• The Real Risk: How staying put can be more dangerous than taking the leap.
• From Hell Maybe to Hell Yes: A new way to move through uncertainty without bypassing your nervous system.

🧠 Your Next Steps:

1. Ask Yourself Better Questions: Not “What’s the right choice?” but “What do I truly want to experience?”
2. Name Your Fear: Then ask—what’s underneath it?
3. Get Support: Big decisions don’t need to be lonely. Share with a trusted friend, mentor, or your community.

✨You already have the answers. You just need to listen deeply enough to hear them.

You’re not just hearing me talk about imposter syndrome... you’re getting a front-row seat to what it looks like to coach through it in real time.

I sat down with two incredible women — Kesha and Ariana — both powerful, successful, and still hearing that old familiar voice:

“You’re not enough.” “You don’t deserve this.” “Who do you think you are?”

Sound familiar?

We dive deep into where those voices come from, how they show up in your body, and the inner work it takes to stop letting them run the show.

This episode isn’t just powerful — it’s proof of how fast things can shift when you’ve got the right support.

💥 Inside This Episode:

• The “I’m Not Deserving” Trap — Kesha shares what it’s like running a brand with heart in an industry that rewards speed and cheapness.
• The New Identity Spiral — Ariana opens up about navigating success in one business while stepping into a new role as a coach.
• What Your Body Knows — I guide them both into their somatic cues to show how feelings of unworthiness often live deep in our nervous systems.
• Inner Child Healing — We meet the younger parts of them that need reassurance, safety, and love. And we don’t just talk about it — we feel it.

🧠 What You’ll Take Away:

• How to spot imposter syndrome not just in your thoughts — but in your body.
• What to do when you’re spiraling and self-doubt is getting loud.
• Why knowing your worth logically isn’t the same as embodying it — and how to bridge the gap.

📓 Try This:

1. Drop In — Take a moment today to feel into your body. Where are you holding tension when you think about being “not good enough”? Start there.
2. Talk to Her — Imagine your younger self. What does she need to hear? Let her know she’s safe, loved, and not alone.
3. Anchor It — Think of a time you knew you were the shit. Write it down. Feel it in your bones. Return to that moment any time doubt creeps in.

💌 Wanna Chat?

These sessions are raw, real, and meant to show you what’s possible. If something landed for you, come say hi on IG @theembodiedbaddie or shoot me a note at hi@chrystalrose.com.

And hey — if you’ve ever considered coaching with me and this gave you chills? That’s your sign.

Today we’re tackling something nearly every ambitious woman faces but rarely talks about out loud: imposter syndrome— that sneaky little voice whispering, “You’re not good enough,” even when you’re absolutely crushing it.

As I wrap up the SurTHRIVE Hive era, I’m pulling back the curtain on one of the juiciest convos we had inside. I’m breaking down the 3 types of imposter syndrome I see show up again and again (especially in the retail world) — and more importantly, how to shake them off and get back into your embodied power.

💥 What You’ll Hear in This Episode:

✨ Newbie Nerves

You’re doing something new, and guess what? Feeling awkward or unsure is normal. Every expert was a beginner once.

→ Baddie Tip: Own your newbie era. The faster you accept it, the faster you grow.

✨ The Disconnected Doer

You know your stuff, but you don’t feel it. That’s because embodiment is missing — you’re stuck in your head instead of living it through your body.

→ Baddie Tip: Get out of your head and into your body. I’ll share easy somatic shifts to help you drop into your confidence.

✨ The Worthiness Wound

This one runs deep: when you secretly feel like you don’t deserve your success, no matter how much you achieve.

→ Baddie Tip: We’re gonna name it, face it, and talk about how to heal those old wounds so you stop waiting for the other shoe to drop.

💡 Why You’ll Love This:

I’m sharing my own personal dance with imposter syndrome — and how I moved from self-doubt to full-body self-trust. This isn’t about slapping on affirmations; it’s about real, embodied shifts that change how you be in your business and life.

💌 Let’s Keep It Real:

Loved this episode? DM me on IG @xtalrose — I love hearing what lands for you.

Feeling called to dive deeper? Check out my coaching offers and let’s get you thriving from the inside out.

If you vibed with this episode, don’t forget to subscribe, leave a review, and share it with the badass women in your world. You never know who needs this today.

Here’s to showing up real, messy, and powerful. You’ve got this!

Today’s episode is one you’re going to want to sit with—especially if you’ve ever spiraled after a so-called “bad decision,” doubted your next move, or felt like you had to get it perfect on the first try.

We’re talking MISTAKES. And not in a fluffy “it’s all happening for you” kinda way—but in the raw, real way that they show up, punch your ego in the face, and offer you a damn invitation to rise.

Inside this episode:

• Why retailers (yes, even the successful ones) freeze when it comes to decision-making—and how to stop fearing the "wrong" move.
• How our brain tricks us into playing small to stay “safe,” and what you need to know to override that wiring.
• Behind-the-scenes of my biggest business regrets and what they taught me that no course, coach, or strategy ever could.
• The sneaky way perfectionism shows up (even in “high standards”) and how curiosity can free you from shame.
• How to build real momentum, even if you’re feeling like you’re crawling right now.

Whether you’re in a season of growth, scaling back, or questioning WTF you’re doing—it’s not about always getting it right. It’s about choosing to stay in the game, especially when it’s hard.

So yeah…mistakes? We love her. She’s the silent partner in your success.

Today I’m joined by Karli, founder of Everyday Chic Boutique (ECB), and one of those women whose presence is a whole permission slip. From running a retail store in Ohio to building a movement rooted in authenticity, Karli brings the kind of depth and vulnerability most people are too afraid to touch.

We talk about everything from pivoting during hard seasons (hello, COVID and pregnancy) to shedding hustle culture, leading with intention, and building a brand that’s so much more than clothes.

In this episode, we cover:

• How Karli turned a brick-and-mortar shop into an online powerhouse
• The heart behind her “More Than Clothes” mission and what’s next
• Why success isn’t just financial—it’s about how aligned you are
• The way her personal story fuels her brand and inspires her community
• What self-care looks like when it’s not a reward, but a requirement

If you’re craving a deeper connection to your work, your why, and your self—this one’s for you.

🔥 Takeaways You’ll Love:

• You don’t need to choose between impact and income.
• Your story is your power—own it, use it, lead with it.
• Balance is not a luxury. It’s a leadership strategy.
• You can slow down and still grow.

Resources & Realness:

Shop and follow Karli at everydaychicboutique.com and on Instagram

Get more embodiment, leadership + real-life support at chrystalrose.com or come hang with me on IG: @xtalrose

Loved this episode?

Leave a review, hit that follow button, and send this to a friend who needs to hear it. You don’t have to hustle your way to the top—and you don’t have to do it alone.

Hey, I’m Karli! Fashion founder, business coach, marketing junkie, and your biggest hype girl. I built Everyday Chic out of my spare bedroom 10+ years ago, and now I help other entrepreneurs do the same through KHP Consulting.

I’m a wife, mama and amputee who’s obsessed with growth, grit, and Monster energy drinks. When I’m not building brands and chasing dreams, I’m hanging with my husband and daughter, quoting movies, at the gym, or dancing to country music on a boat somewhere.

If you’re here to dream big and do bigger - I’m your girl. Let’s connect and create something powerful.

www.shopeverydaychic.com

@keeping.upwith.karli

@khp.consulting

@shopeverydaychic

In this episode, Jeff and I peel back the layers on what it means to truly support your partner’s goals, especially when the vision is big and the path isn’t always clear. From the early days of his career as a pro athlete to me stepping into full-blown entrepreneurship—we share what we’ve learned about holding space, having hard conversations, and showing up for each other when the stakes are high.

And now that we co-own a business? The game has changed. We’re talking boundaries, roles, communication, and the dance of staying aligned when life and work start to blur.

In this episode:

• The moment we knew support would have to be intentional, not assumed
• The difference between being emotionally available vs. practically helpful
• What asking for help actually looks like in a high-achieving relationship
• How we’ve learned to split the load (at home and in business)
• What we’re still figuring out—and how we course-correct in real time

Whether you’re building something of your own or you’re the partner of someone who is—this episode offers a raw and real look at what support actually means when you’re in it for the long haul.

Let’s stay connected:

DM us with your thoughts or questions!

@xtalrose | @jeffcordero_

Follow our retail journey: @barefoot_archery

This episode is a spicy little reminder that hustle culture? Yeah… it’s kinda tired. Today, we’re breaking up with the lie that success = doing the most 24/7, and talking about why rest is not only allowed—but required.

Inside This Episode:

Why Hustle ≠ Happiness

We’re unpacking a hot take from a successful entrepreneur who’s all “I love working weekends!” (Okay girl, but... why tho?) Let’s talk about why that narrative is lowkey toxic—and what actual freedom really looks like.

The Messy Middle of Success

Spoiler alert: even the millionaires are stressed. We’re pulling back the curtain on the pressure behind the pretty numbers and why more money doesn’t always mean more joy.

Rest Is Productive, Babe

Let’s flip the script. Breaks aren’t lazy. They’re your secret weapon. You’ll learn how stepping back helps you come back stronger—with clarity, creativity, and energy that actually gets sh*t done.

Self-Care Is Strategy

This isn’t about spa days (unless you want one, obvi). We’re talking breathwork, light movement, and the kinds of practices that keep you grounded, aligned, and ready to lead like a whole damn queen.

Energy Over Grind

Forget time-blocking your soul into oblivion. Learn how managing your energy instead of your hours is the move if you want to build something that lasts (without burning out in the process).

Quick + Dirty Takeaways:

• Breaks = brain fuel. Don't skip 'em.
• Distance brings perspective—use it.
• Rest isn't earned. It’s your birthright. Period.

Your Homework (aka Hot Baddie Action Steps):

✨ Schedule a break this week and honor it like it’s a VIP meeting.

✨ Audit your to-do list. What’s fluff? What’s real impact?

✨ Start or revamp your self-care rituals. Keep it simple, but sacred.

Like what you heard? Leave a review, drop some stars, and send this episode to your business bestie who needs permission to chill the f out.

Come vibe with me on Instagram @xtalrose, and let’s redefine success together.

And oof, you’re in for a juicy one today. I’m joined by the fabulous Jenny Stilley—yes, that Jenny, the genius behind BohoBlu Boutique, My Girl in LA and now the stunning jewelry line PRESSIE. We’re talking success, health, and how to stop running your biz like it’s a sprint when life is clearly a damn marathon.

In This Episode, We Chat About…

💫 Big Shifts

Jenny went from six retail locations and a booming wholesale jewelry biz to pivoting into something that lights her up—and allows her to focus on what’s most important. 

💫 When Your Body Throws a Flag on the Play

Let’s be real: what’s the point of all the money if your body is falling apart? Jenny opens up about how chasing success wrecked her health—and how she learned to stop ignoring the whispers before they became full-blown screams.

💫 Self-Care That’s More Than a Bubble Bath

We’re not here for the “treat yourself” self-care that’s just a band-aid. Jenny shares how she built wellness into her routine like it’s non-negotiable—because it is.

💫 Success Isn’t a Destination, Babe

Jenny gets real about how her definition of success has totally evolved—and why yours probably needs to, too. (Spoiler: it’s less about the grind and more about what feels good.)

💫 Gifting, But Make It Deeply Thoughtful

Her newest baby? Pressie, a gifting concept that’s all about connection and meaning, not just slapping a bow on something cute. We’re talkin’ heirloom vibes with heart.

Baddie Takeaways:

• Your body is not a machine. Listen to it.
• Stop saving self-care for when you're already crispy.
• Reevaluate your definition of “making it.”
• Pour into your people—connection is currency.

This convo is pure soul fuel for every ambitious woman who’s felt the burnout creeping in or questioned if it’s worth it. (Hint: not if it costs your joy.)

✨ Wanna keep vibing with us?

Subscribe, drop a review (those stars make my day, let’s be real), and share this ep with the entrepreneur bestie who needs a reminder that health is wealth.

Come hang out with me on IG @xtalrose for daily inspo, hot takes, and nervous system-friendly success tips. And check out more goodies at chrystalrose.com.

Until next time—remember: you don’t have to choose between thriving and succeeding. We do both over here. 💅

Jenny Stilley is a founder, brand builder, and fractional retail executive with over $40 million in retail and wholesale sales. With more than a decade of experience growing product-based businesses—from brick-and-mortar boutiques to national wholesale brands—Jenny is known for her thoughtful approach to building brands that are both profitable and purposeful. Her latest venture, PRESSIE, is a jewelry and gifting brand rooted in the belief that modern gifting should be meaningful, lasting, and beautiful.

At the heart of everything she does is a deep respect for relationships. Jenny thrives on connection and loves nothing more than bringing great people together to create even greater impact. Whether she’s launching a brand or mentoring fellow entrepreneurs, she’s driven by one goal: to help women build businesses they’re proud of—ones that reflect who they are and where they’re going.

If you’ve ever wondered how couples manage to mix love, life, and entrepreneurship without losing their minds (or each other), you’re in the right place.

What We’re Talking About:

💡 Lessons from Our Business Journey – Taking over an archery shop wasn’t just a business move—it’s been a whole damn experience. We’re sharing what’s worked, what hasn’t, and what we’ve learned along the way.

⏳ Why Planning is Everything – From setting actual work-free zones to keeping date nights sacred, we’re spilling how we intentionally make space for our relationship.

🛑 The Struggle to Slow Down – I’ll be the first to admit, I’m not great at taking breaks. Jeff, on the other hand? A master at making sure we unplug before burnout sneaks in.

⚖️ Keeping Business & Personal Separate – Ever had a business debate turn into a full-on relationship argument? Yeah, same. Here’s how we navigate that without actually wanting to strangle each other.

🎯 Making It Work Your Way – There’s no one-size-fits-all strategy for this. We’re breaking down the routines and boundaries that keep us sane and sharing tips to help you customize your own.

What You’ll Walk Away With:

1️⃣ Schedule your relationship like it matters. Because it does.

2️⃣ Take actual time off. No, checking emails on the couch doesn’t count.

3️⃣ Get your systems in place. A little structure goes a long way.

4️⃣ Communicate like grown-ups. Business talks ≠ relationship drama.

Running a business with your partner isn’t always easy, but it doesn’t have to be a constant battle. With the right approach, you can have both a thriving business and a relationship that actually feels good.

🎧 Hit play, take some notes, and let’s talk about how to make it all work—without the burnout, the bickering, or the BS.

Stay Connected:

📲 Jeff: @JeffCordero_

📲 Chrystal: @xtalRose

📲 The Business: @Barefoot_Archery

👉 Don’t forget to subscribe to The Embodied Baddie Podcast for more real talk on success, business, and actually enjoying your life.

Let me know if you want any tweaks! 🔥

This week on The Embodied Baddie Podcast, Chrystal is breaking down exactly how to build a team that doesn’t drain your energy, stress you out, or have you questioning all your life choices. Because a thriving biz starts with a thriving team—period.

What You’ll Learn (AKA Why You Need to Hit Play ASAP):

🛍️ Your Employees’ Happiness = More Sales – Spoiler: miserable employees don’t create magic for your customers. Let’s fix that.

💡 Stop Filling Positions & Start Building Careers – You don’t just need warm bodies on payroll—you need ride-or-die team members who actually care. Here’s how to make that happen.

🚀 Onboarding Shouldn’t Feel Like a Dumpster Fire – Want employees to stick around? Stop tossing them into the deep end with no floaties.

💬 Creating a Culture That People Want to Stay In – You can’t just say you have a great company culture—you have to actually build one. Here’s how.

⚡ Core Values That Aren’t Just Corporate BS – If your business values don’t mean anything to your team, they’re useless. Let’s fix that, too.

Action Steps to Make This Work for You:

🔥 Shift Your Hiring Mindset – Are you bringing people in just to fill a role, or are you building something long-term? (Be honest.)

🔥 Fix Your Onboarding Process – No more “figure it out” vibes—give your new hires a game plan.

🔥 Make Communication Non-Negotiable – If your employees are scared to speak up, you’ve already lost.

🔥 Celebrate Wins (Big & Small) – Your team wants to feel seen. Recognition goes a long way.

🔥 Revisit Your Core Values – If they don’t feel like a hell yes for your team, it’s time for a rewrite.

Ready to Lead Like a Baddie?

💖 For deeper training on leadership, work/life balance, and scaling without stress, check out The SurTHRIVE Hive. Your future self will thank you.

🎧 Hit play, subscribe, and drop a review if this episode hit home—because we’re building businesses and lives we love over here.

And remember: a stressed-out CEO leads a stressed-out team. Let’s change that. 💼✨

What’s Inside This Episode?

💥 Your Hot Mess is Your Superpower – Yeah, we all battle imposter syndrome, but Angela spills the tea on why owning your mess makes you magnetic.

📖 How Much Should You Share? – Finding the fine line between being open and oversharing your soul on the internet (because not everyone deserves front-row seats to your healing journey).

🔥 Burnout, Boundaries & Breaking Free – The hustle is real, but so is the crash-and-burn. Angela shares how she ditched the grind without tanking her success.

🚀 Growth = Asking Better Questions – Next time sh*t hits the fan, instead of spiraling, ask yourself: What’s this teaching me? (Game-changer.)

💡 Supporting Your People Without Losing Yourself – Whether it’s your biz bestie, your team, or your partner, Angela dishes on how to show up without taking on everyone else’s chaos.

Actionable Takeaways (Because We Love a Good Homework Moment)

✨ Recognize your magic – Your everyday struggles might be the exact thing that inspires your audience. Own it.

✨ Pause before posting – Not everything needs to be a social media confessional. Protect your peace.

✨ Find your people – A supportive AF community will change the game for your business and your mindset.

✨ Redefine success – Less stress, more joy. Because what’s the point of scaling if you’re miserable?

Connect with Angela:

Need a Shopify glow-up or branding magic? Hit up hotmesshustle.com for a free consult or slide into her Facebook group to find your biz tribe.

Listen, Subscribe & Spill the Tea

🔥 Don’t miss this episode—subscribe to The Embodied Baddie Podcast for more juicy convos, mindset shifts, and boss moves.

🔥 Found this helpful? Drop a review and let us know what hit home for you!

And remember, baddie—vulnerability isn’t weakness, it’s your secret weapon. Use it wisely. 💖🎙️

Angela is the founder and CEO of Hot Mess Consulting, where her and her team build Shopify websites that convert visitors into paying customers. She is a self-published author, world traveler, dog-mom - and her biggest purpose in this lifetime is to inspire other women to boldly chase their dreams and never give up on the life they want most.

Ohhhh, baddies, buckle up—because today, Jeff and I are spilling all the tea on what it’s really like running a retail business together as husband and wife. Spoiler alert: It’s been a wild ride. 😅

Inside This Episode:

💥 The WTF moments from our first two months in business

📞 The never-ending phone calls and why we shut that sh*t down fast

🛠️ How we turned a pawn shop nightmare into a premium retail experience

🚽 The bathroom battle that nearly ended our marriage (kidding… kinda)

🎯 The power of customer service & why people are shocked by our kindness

📲 Why social media absolutely matters—even for brick-and-mortar businesses

From renovation chaos to customer service glow-ups, we’re breaking down what we’ve learned, where we’re still figuring it out, and how we’re making this business a destination, not just a store.

👀 Got questions? Drop ‘em in the comments or DM me—we’re thinking of doing a Q&A episode on retail biz, working with your partner, and marriage in the chaos.

🔥 Listen now and get ready for some real talk, some laughs, and maybe a few WTF moments.

🎧 Press play, and let’s do this.

Balance makes it seem like work and life are opposing forces, constantly competing for your time and energy. But harmony? Harmony allows for flow. It gives you permission to shift your focus based on the season you’re in—without guilt.

Inside this episode, I’m sharing:

🔥 Why striving for “balance” sets you up for failure

🔥 The real reason work and life can’t (and shouldn’t) be separate

🔥 How to create harmony between your business, personal life, and well-being

🔥 The one thing that makes work/life harmony feel effortless

This training originally aired inside The SurTHRIVE Hive, my membership where I drop exclusive trainings every month. If you loved this episode, just imagine what’s waiting for you inside. You can check it out at chrystalrose.com.

✨ If this episode hit home, share it on social and tag me @theembodiedbaddie! I’d love to hear your biggest takeaway.

Let’s drop the guilt and create a life that feels as good as it looks. 💖

You ever look at a super successful business owner and think, Damn, they must have it all figured out? Yeah, no. That’s not how this works.

This week on The Embodied Baddie Podcast, I’m sitting down with the incredible Alison, owner of Jules & James Boutique and Jazz Cosmetics. And let me tell you—this convo is a goldmine for every retail entrepreneur who has ever doubted themselves, stressed over inventory, or wondered if they’re secretly screwing everything up.

Alison built a multi-million dollar business almost by accident, rode the wild waves of scaling, and even landed on the Inc. 500 list—only to see a $2M revenue dip right after. (Cue existential crisis.) She keeps it real about the stress, the imposter syndrome, and why business success does not guarantee inner peace.

If you’ve ever felt like you’re just winging it while everyone else seems to have a game plan—this episode is for you.

What We Talk About:

💸 Accidentally building a multi-million dollar brand—what worked, what didn’t

📉 The scary AF revenue dip that had her questioning everything

🛑 Why the “more, more, more” mindset can sabotage sustainable growth

😵‍💫 Imposter syndrome & why even the best entrepreneurs feel like frauds sometimes

💖 Why external success ≠ internal happiness (and what actually brings fulfillment)

🙌 The power of generosity, community, and not hoarding success

Takeaways for My Fellow Retail Queens:

👉 Scaling is sexy, but sustainability is what actually keeps you in the game.

👉 If you’ve ever felt like a failure after a business slowdown, welcome to entrepreneurship. It’s normal.

👉 Just because someone looks like they have it all together doesn’t mean they feel like they do.

👉 Surround yourself with people who get it. The right community can change everything.

Connect with Alison:

📲 Instagram: @life_with_Alison

🛍️ Jules & James Boutique: julesandjamesboutique.com

💄 Jazz Cosmetics: jazzcosmetics.com

Let’s Keep This Baddie Energy Going:

✨ Loved this episode? Subscribe, rate, and leave a review! It helps more entrepreneurs find this podcast.

✨ Slide into my DMs on IG @theembodiedbaddie and let’s chat about this episode!

✨ Visit ChrystalRose.com for even more ways to scale without the burnout.

Until next time—stay badass, stay balanced, and for the love of retail, stop thinking you have to do it all alone. 💕

Alison Grooms is a 35 year old wife, mother, and the founder and CEO of Jules & James Boutique and JAZ Cosmetics. She began her clothing business in 2015, following her departure from teaching and the birth of her first child. Alison has grown her business from a very small business that was once ran out of her home to a flourishing online business. Jules & James has outgrown two warehouses, employs over 25 women and ships thousands of products to customers across the United States every week. She also has 2 brick & mortar stores in Carrollton & Newnan, Georgia. As Jules & James continues to grow, Alison has strived to keep kindness, generosity, and friendship the top values of her company. These values are continued by consistently giving and being involved with community organizations, local schools, charities, and world wide missions, all for the glory of God.

Well, y’all, this is it: the first episode where my husband, Jeff, and I are spilling the tea on our newest adventure—buying a retail business together. Yep, we’re now the proud owners of Barefoot Archery in Charlotte, NC! 

In this episode of the Embodied Baddie Podcast, we’re talking about the chaos, the joy, the WTF moments, and the lessons we’ve learned so far about mixing marriage and business ownership. If you’ve ever wondered what it’s really like to go all-in with your partner, this one’s for you.

What We’re Dishing On:

1. Love + Business = A Wild Ride
2. Let’s just say, blending our personal and professional lives has been an adventure. We’re sharing how we try to stay sane, communicate clearly (most of the time), and still like each other at the end of the day.
3. Turning Doubt Into “Let’s Freaking Do This”
4. We’ll take you behind the scenes of how we went from, “Are we really doing this?” to “Hell yes, we’re doing this!”
5. Doing Our Homework (So You Don’t Have to Learn the Hard Way)
6. From inventory drama to digging through piles of paperwork, we’re laying out the nitty-gritty of buying a business without losing your mind.
7. Playing to Our Strengths
8. Jeff’s archery expertise + my business/retail know-how = a killer combo for transforming Barefoot Archery into a modern, community-driven hub.
9. Building a Legacy, One Renovation at a Time
10. We’ve got big plans for this shop—from a fresh new layout to creating an experience that keeps people coming back.

Key Takeaways

• Mixing love and business is messy, beautiful, and absolutely worth it (as long as you communicate like grown-ups).
• Don’t sleep on the details when buying a business—get the paperwork, inventory, and finances locked down.
• When you’re revamping something old, focus on what your customers really need, and build from there.

Actionable Steps for You:

1. Dream Big, Start Smart: Thinking about mixing passion and business? Start by mapping out what success looks like for you.
2. Know Your Stuff: If you’re buying a business (or starting one), get real about the numbers. No surprises, babe.
3. Communicate Like Pros: Whether it’s your partner, a business collaborator, or your dog, clear communication is non-negotiable.

Stay Connected:

If you’re local to Charlotte, come see us at Barefoot Archery (we’re literally in there every day right now). And for all the behind-the-scenes chaos, follow me on Instagram at @theembodiedbaddie.

In this raw and real episode of the Embodied Baddie Podcast, I’m pulling back the curtain and letting you in on one of those "WTF am I even doing" moments we all try to hide. Spoiler: I’m not hiding. Instead, I’m sharing how I faced my feels head-on and turned a heavy, messy potential spiral into a breakthrough moment. Because let’s be honest, emotions don’t take a backseat just because you’re running a business or living a “successful” life.

Here’s What You’ll Take Away:

1. Feel the Feels, Babe: Yeah, ignoring emotions might feel easier, but it’ll bite you later. I’m talking about why emotional awareness is your real flex, not a weakness.
2. Vulnerability Is the Ultimate Glow-Up: Nobody likes to feel exposed, but that’s where the magic happens. I’m sharing how being vulnerable has been my shortcut to clarity, strength, and surprising freedom.
3. Get Yourself a Hype Squad: We all need someone to remind us we’re not losing it. I’ll walk you through how my coach helped me unpack my chaos and why reaching out for support is a total game-changer.
4. Progress Isn’t Always Obvious: Let’s talk about the quiet wins. Growth doesn’t always look like fireworks; sometimes, it’s just a whisper telling you to keep going.
5. The Breakdown Before the Breakthrough: That soul-crushing moment? It’s often the setup for your next level. Let me tell you why the messy middle is the place to find your power.

Actionable Steps for You:

• Sit With It: Stop dodging your emotions. Get quiet, grab your journal, or just ugly cry in your car if you need to. Whatever helps you feel it.
• Find Your Person: Whether it’s a friend, coach, or therapist, reach out. You deserve someone in your corner reminding you of your badassery.
• Practice Patience: Not every step will feel like a leap. Celebrate the tiny victories, even if it’s just getting out of bed today.
• Show Up as You Are: Vulnerability is your permission slip to be unapologetically real. Share your mess; it’s where connection lives.

The Membership You Need:

If this episode hits home, imagine how much further you could go with a community of women who get it. That’s exactly why I created The SurTHRIVE Hive—your go-to space for tools, support, and the kind of real talk that helps you thrive without pretending you’ve got it all figured out.

Listen Now

Press play and join me as I unpack what it means to process emotions, lean on others, and find your power in the messy middle. Babe, your breakthrough is waiting—let’s get there together.

On this episode of the Embodied Baddie Podcast, I sit down with the incredible Ashley Alderson, founder of The Boutique Hub and an absolute powerhouse. Ashley’s been in the trenches of entrepreneurship and come out the other side stronger, wiser, and full of wisdom you NEED to hear. Trust me, you’ll leave this convo feeling inspired, connected, and ready to take on the world—baddie style. 💃

✨ What We’re Talking About:

1. The Magic of Community: Ashley breaks down how small businesses are the heartbeats of their communities and why building a supportive network is a game-changer for success.
2. Superpowers, Activated: What’s your unique magic? For Ashley, it’s communication, and she’s sharing how leaning into your natural gifts can transform your business.
3. Ditching Imposter Syndrome: We’re getting real about self-doubt and how to shut it down. Spoiler: Surrounding yourself with the right people is EVERYTHING.
4. Mental Health is a Priority, Not a Perk: Ashley and I get candid about the emotional rollercoaster of entrepreneurship, from anxiety to identity crises, and why protecting your peace is non-negotiable.
5. Redefining “Having It All”: We’re flipping the script on success. It’s not about doing everything — it’s about doing what lights you up and makes sense for your life.

🌟 Action Steps for Your Inner Baddie:

• Find Your People: Join a community that gets it—whether that’s local, online, or even The Boutique Hub (it’s fire!).
• Own Your Superpowers: Write down what you’re naturally amazing at and ask yourself how you can use it to stand out.
• Set Boundaries Like a Boss: Start saying no to energy-draining tasks and yes to what truly matters.
• Rethink Success: Stop chasing someone else’s dream. Define what success looks like for YOU, babe.
• Invest in Support: Whether it’s a coach, a friend, or a therapist, surround yourself with people who lift you up.

💖 Stay Connected:

• Follow Ashley: Check out @ajalderson for all the wisdom, inspo, and a peek behind the scenes of her amazing work.
• Follow Me: Hang out with me on Instagram @theembodiedbaddie for daily baddie vibes, tips, and updates.
• Subscribe + Review: Love the episode? Leave a review and share it with your fellow baddies. Let’s spread the love and the knowledge!

✨ Babe, this episode is packed with gems, laughs, and real talk. Grab a drink (or your coffee) and hit play — it’s time to step into your next level. 💃

Ashley Alderson combines her love of small business development, fashion, connecting awesome human beings and real-life mom hustles, together every day as a leader in the boutique retail and e-commerce industry. 

Ashley is the Founder of The Boutique Hub, the central connection point of the global retail boutique industry serving 100,000 retailers worldwide. Inside the Hub, retailers, wholesale brands, and industry service providers connect daily for advanced business education, collaborations, real-time industry data, wholesale buying, live conferences and events, and the opportunity to raise the voice of the industry. 

Recognized as one of the top 10 fastest growing companies in the midwest by INC magazine, and 5 years on the Inc 5000, Ashley and her team at The Boutique Hub are changing the landscape of boutique retail. Mastering the skill of building community, launches and one of the top Kajabi memberships in the world, Ashley also speaks to how businesses with purpose

Ashley is a mom of three busy kids, Hadley, Easton, and Jayde, wife to her partner in crime (or love as they say), and business partner, Eric. Besides sharing business strategy daily, she also shares the true behind-the-scenes of what it’s like to be a mom, wife, 7 figure entrepreneur, cancer survivor, agriculture advocate, barrel racer, and casserole connoisseur.

🎙️ Let’s Get Into It, Babe!

Welcome back to the Embodied Baddie Podcast — where work/life harmony, fulfillment, and scaling without stress collide. In this kickoff episode, I’m spilling the tea on why we revamped the show and what’s in store for all you powerhouse women entrepreneurs who are ready to thrive, not just survive.

✨ Here’s What You’ll Walk Away With:

1. Why Pausing Is Powerful: Sometimes the biggest breakthroughs happen when you take a step back. I’ll share how hitting pause can bring clarity and alignment.
2. Life in the Grey Zone: Forget the all-or-nothing mindset. Let’s talk about why embracing the in-between can lead to more joy, ease, and sustainable success.
3. Ambition Without Burnout: Burnout is NOT the badge of honor we’ve been taught to wear. I’ll give you actionable strategies to balance your drive with your desire for fulfillment.
4. Redefining Success on Your Terms: More money doesn’t have to mean more hustle. Let’s rewire the way you think about success so it’s sustainable and satisfying.
5. The New Podcast Format: It’s fresh, it’s fun, and it’s so you. Expect inspiring client interviews, solo deep dives with me, and candid convos with my husband, Jeff, as we navigate our new retail business together.

🌟 What’s Coming Up?

• Client Spotlights: Meet real women entrepreneurs who’ve transformed their lives through sustainable scaling and work/life harmony. They’ll share what it means to be an Embodied Baddie.
• Solo Episodes: I’m bringing you my favorite tools, lessons, and behind-the-scenes stories from my journey as a multi-six-figure coach and burnout survivor.
• Candid Chats with Jeff: We’re documenting the highs and lows of starting a new retail business together. Spoiler: It’s equal parts chaos and magic.

💖 Let’s Stay Connected:

• Instagram: Follow me at @theembodiedbaddie for daily inspo and a front-row seat to all the baddie goodness.
• Subscribe + Review: Don’t miss an episode—hit that subscribe button and leave a review to help other baddies find the show!
• Explore More: Need more resources, free goodies, or info about my programs? Head to chrystalrose.com or check out the links in the episode notes.

✨ Babe, remember: Stress is optional. Harmony is the vibe. And fulfillment? That’s the ultimate flex. Let’s get it. 💃

📌 Listen Now: Hit play, and let’s start your transformation—one episode at a time.