<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:spotify="http://www.spotify.com/ns/rss"><channel><title><![CDATA[Influencing Tomorrow]]></title><description><![CDATA[Influencing Tomorrow explores the forces that are shaping the future and world we’re building next. Through thought-provoking conversations at the intersection of marketing, culture, technology, business, and societal change and deep dives into the forces driving change, we unpack not just what is changing, but also how new ideas take hold, influence the way we think and behave, and ultimately reshape our world.]]></description><link>https://starryimpactstudio.com</link><image><url>https://d32kcwy5dai345.cloudfront.net/031015c9-9e88-455e-b3c3-d51a1d10829f.jpg</url><title>Influencing Tomorrow</title><link>https://starryimpactstudio.com</link></image><generator>Hello Audio (https://helloaudio.fm)</generator><lastBuildDate>Thu, 15 Oct 2026 15:21:11 GMT</lastBuildDate><atom:link href="https://podcasts.helloaudio.fm/podcast/0764095b-e87a-4395-bba9-592a460e9776/ewuRULN4BA" rel="self" type="application/rss+xml"/><author><![CDATA[Lisa Vandenbossche]]></author><copyright><![CDATA[© 2026 Starry Impact Studio All Rights Reserved.]]></copyright><language><![CDATA[en]]></language><itunes:author>Lisa Vandenbossche</itunes:author><itunes:summary>Influencing Tomorrow explores the forces that are shaping the future and world we’re building next. Through thought-provoking conversations at the intersection of marketing, culture, technology, business, and societal change and deep dives into the forces driving change, we unpack not just what is changing, but also how new ideas take hold, influence the way we think and behave, and ultimately reshape our world.</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Lisa Vandenbossche</itunes:name><itunes:email>admin@starryimpactstudio.com</itunes:email></itunes:owner><itunes:explicit>false</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Society &amp; Culture"/><itunes:image href="https://d32kcwy5dai345.cloudfront.net/031015c9-9e88-455e-b3c3-d51a1d10829f.jpg"/><item><title><![CDATA[From Invisible Infrastructure to Backlash: How Did Public Perception on Data Centres Change?]]></title><description><![CDATA[<p>We’ve essentially been using data centers for our entire life on the internet. But no one ever really seemed to care about them.</p><p><br></p><p>And yet, at some point, that indifference turned into public backlash. Data centers went from being this invisible infrastructure that none of us ever really cared or even thought or knew about into something people are suddenly protesting and fighting against.</p><p><br></p><p>So how did that happen? How did that public perception change? And if you’re building something that could potentially make a really big impact on our world, how do you navigate public perception but also how can you help shape it in a responsible way that’s honest about what you’re building and the impact it could possibly have on our future?</p><p></p><p><strong>Continue the conversation &amp; dive deeper:</strong></p><ul><li><span style="background-color: rgb(250, 251, 255);">Follow on </span><a href="https://www.instagram.com/starryimpactstudio/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Instagram</a><span style="background-color: rgb(250, 251, 255);"> or </span><a href="https://www.linkedin.com/in/vandenbosschelisa/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn</a></li><li><a href="https://starryimpactstudio.thrivecart.com/momentum-audit/" rel="noopener noreferrer" target="_blank">Marketing Ecosystem Audit</a>: a 45-min audit where we dive into your ecosystem, strengthen your strategic direction, and fix what's blocking your growth</li><li><a href="https://starry-impact-studio.kit.com/made-to-resonate" rel="noopener noreferrer" target="_blank">Made to Resonate</a>: a messaging workshop where you'll learn how to turn complex technology and innovative solutions into compelling messaging that resonates deeply and moves people to act</li></ul>]]></description><guid isPermaLink="false">79f5076c-7bde-4b3f-8498-a679bbca6abc_ewuRULN4BA</guid><dc:creator><![CDATA[Lisa Vandenbossche]]></dc:creator><pubDate>Thu, 15 Oct 2026 10:22:05 GMT</pubDate><enclosure url="https://podcasts.helloaudio.fm/download/ewuRULN4BA/79f5076c-7bde-4b3f-8498-a679bbca6abc.mp3" length="51430922" type="audio/mpeg"/><content:encoded><![CDATA[<p>We’ve essentially been using data centers for our entire life on the internet. But no one ever really seemed to care about them.</p><p><br></p><p>And yet, at some point, that indifference turned into public backlash. Data centers went from being this invisible infrastructure that none of us ever really cared or even thought or knew about into something people are suddenly protesting and fighting against.</p><p><br></p><p>So how did that happen? How did that public perception change? And if you’re building something that could potentially make a really big impact on our world, how do you navigate public perception but also how can you help shape it in a responsible way that’s honest about what you’re building and the impact it could possibly have on our future?</p><p></p><p><strong>Continue the conversation &amp; dive deeper:</strong></p><ul><li><span style="background-color: rgb(250, 251, 255);">Follow on </span><a href="https://www.instagram.com/starryimpactstudio/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Instagram</a><span style="background-color: rgb(250, 251, 255);"> or </span><a href="https://www.linkedin.com/in/vandenbosschelisa/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn</a></li><li><a href="https://starryimpactstudio.thrivecart.com/momentum-audit/" rel="noopener noreferrer" target="_blank">Marketing Ecosystem Audit</a>: a 45-min audit where we dive into your ecosystem, strengthen your strategic direction, and fix what's blocking your growth</li><li><a href="https://starry-impact-studio.kit.com/made-to-resonate" rel="noopener noreferrer" target="_blank">Made to Resonate</a>: a messaging workshop where you'll learn how to turn complex technology and innovative solutions into compelling messaging that resonates deeply and moves people to act</li></ul>]]></content:encoded><itunes:summary>&lt;p&gt;We’ve essentially been using data centers for our entire life on the internet. But no one ever really seemed to care about them.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;And yet, at some point, that indifference turned into public backlash. Data centers went from being this invisible infrastructure that none of us ever really cared or even thought or knew about into something people are suddenly protesting and fighting against.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;So how did that happen? How did that public perception change? And if you’re building something that could potentially make a really big impact on our world, how do you navigate public perception but also how can you help shape it in a responsible way that’s honest about what you’re building and the impact it could possibly have on our future?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Continue the conversation &amp;amp; dive deeper:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style=&quot;background-color: rgb(250, 251, 255);&quot;&gt;Follow on &lt;/span&gt;&lt;a href=&quot;https://www.instagram.com/starryimpactstudio/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: rgb(250, 251, 255);&quot;&gt;Instagram&lt;/a&gt;&lt;span style=&quot;background-color: rgb(250, 251, 255);&quot;&gt; or &lt;/span&gt;&lt;a href=&quot;https://www.linkedin.com/in/vandenbosschelisa/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: rgb(250, 251, 255);&quot;&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://starryimpactstudio.thrivecart.com/momentum-audit/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Marketing Ecosystem Audit&lt;/a&gt;: a 45-min audit where we dive into your ecosystem, strengthen your strategic direction, and fix what&apos;s blocking your growth&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://starry-impact-studio.kit.com/made-to-resonate&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Made to Resonate&lt;/a&gt;: a messaging workshop where you&apos;ll learn how to turn complex technology and innovative solutions into compelling messaging that resonates deeply and moves people to act&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>false</itunes:explicit><itunes:duration>00:35:43</itunes:duration><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Can We Change The World Without Changing People's Minds and Behaviour?]]></title><description><![CDATA[<p>Is it possible to change the world without changing people's minds and behaviour? And if not, how far should we be willing to go to make that change happen? In the very first episode of <em>Influencing Tomorrow</em>, we're tackling an age-old question I've seen time and time again throughout my 10+ years in marketing: is it ever okay to deliberately shape what people think, believe, and do, even when we're trying to change the world for the better?</p><p>From marketing and politics to public health campaigns and social movements, influence plays a powerful role in shaping our world. But it's also something we're deeply uncomfortable with, particularly when it comes to deliberately persuading other people.</p><p>So where does persuasion end and manipulation begin? Does changing someone's behaviour require changing their mind first? And what happens when our desire to create positive change comes into conflict with someone's freedom to choose? We're diving into the complexities of influence, the uncomfortable questions that come with wielding it, and what it really means to influence with integrity.</p><p></p><p><strong>Continue the conversation &amp; dive deeper:</strong></p><ul><li><span style="background-color: rgb(250, 251, 255);">Follow on </span><a href="https://www.instagram.com/starryimpactstudio/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Instagram</a><span style="background-color: rgb(250, 251, 255);"> or </span><a href="https://www.linkedin.com/in/vandenbosschelisa/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn</a></li><li><a href="https://starryimpactstudio.thrivecart.com/momentum-audit/" rel="noopener noreferrer" target="_blank">Marketing Ecosystem Audit</a>: a 45-min audit where we dive into your ecosystem, strengthen your strategic direction, and fix what's blocking your growth</li><li><a href="https://starry-impact-studio.kit.com/made-to-resonate" rel="noopener noreferrer" target="_blank">Made to Resonate</a>: a messaging workshop where you'll learn how to turn complex technology and innovative solutions into compelling messaging that resonates deeply and moves people to act</li></ul>]]></description><guid isPermaLink="false">f0e87798-741a-4f3e-9a99-d61cb773224e_ewuRULN4BA</guid><dc:creator><![CDATA[Lisa Vandenbossche]]></dc:creator><pubDate>Thu, 08 Oct 2026 13:30:00 GMT</pubDate><enclosure url="https://podcasts.helloaudio.fm/download/ewuRULN4BA/f0e87798-741a-4f3e-9a99-d61cb773224e.mp3" length="47471804" type="audio/mpeg"/><content:encoded><![CDATA[<p>Is it possible to change the world without changing people's minds and behaviour? And if not, how far should we be willing to go to make that change happen? In the very first episode of <em>Influencing Tomorrow</em>, we're tackling an age-old question I've seen time and time again throughout my 10+ years in marketing: is it ever okay to deliberately shape what people think, believe, and do, even when we're trying to change the world for the better?</p><p>From marketing and politics to public health campaigns and social movements, influence plays a powerful role in shaping our world. But it's also something we're deeply uncomfortable with, particularly when it comes to deliberately persuading other people.</p><p>So where does persuasion end and manipulation begin? Does changing someone's behaviour require changing their mind first? And what happens when our desire to create positive change comes into conflict with someone's freedom to choose? We're diving into the complexities of influence, the uncomfortable questions that come with wielding it, and what it really means to influence with integrity.</p><p></p><p><strong>Continue the conversation &amp; dive deeper:</strong></p><ul><li><span style="background-color: rgb(250, 251, 255);">Follow on </span><a href="https://www.instagram.com/starryimpactstudio/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Instagram</a><span style="background-color: rgb(250, 251, 255);"> or </span><a href="https://www.linkedin.com/in/vandenbosschelisa/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">LinkedIn</a></li><li><a href="https://starryimpactstudio.thrivecart.com/momentum-audit/" rel="noopener noreferrer" target="_blank">Marketing Ecosystem Audit</a>: a 45-min audit where we dive into your ecosystem, strengthen your strategic direction, and fix what's blocking your growth</li><li><a href="https://starry-impact-studio.kit.com/made-to-resonate" rel="noopener noreferrer" target="_blank">Made to Resonate</a>: a messaging workshop where you'll learn how to turn complex technology and innovative solutions into compelling messaging that resonates deeply and moves people to act</li></ul>]]></content:encoded><itunes:summary>&lt;p&gt;Is it possible to change the world without changing people&apos;s minds and behaviour? And if not, how far should we be willing to go to make that change happen? In the very first episode of &lt;em&gt;Influencing Tomorrow&lt;/em&gt;, we&apos;re tackling an age-old question I&apos;ve seen time and time again throughout my 10+ years in marketing: is it ever okay to deliberately shape what people think, believe, and do, even when we&apos;re trying to change the world for the better?&lt;/p&gt;&lt;p&gt;From marketing and politics to public health campaigns and social movements, influence plays a powerful role in shaping our world. But it&apos;s also something we&apos;re deeply uncomfortable with, particularly when it comes to deliberately persuading other people.&lt;/p&gt;&lt;p&gt;So where does persuasion end and manipulation begin? Does changing someone&apos;s behaviour require changing their mind first? And what happens when our desire to create positive change comes into conflict with someone&apos;s freedom to choose? We&apos;re diving into the complexities of influence, the uncomfortable questions that come with wielding it, and what it really means to influence with integrity.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Continue the conversation &amp;amp; dive deeper:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style=&quot;background-color: rgb(250, 251, 255);&quot;&gt;Follow on &lt;/span&gt;&lt;a href=&quot;https://www.instagram.com/starryimpactstudio/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: rgb(250, 251, 255);&quot;&gt;Instagram&lt;/a&gt;&lt;span style=&quot;background-color: rgb(250, 251, 255);&quot;&gt; or &lt;/span&gt;&lt;a href=&quot;https://www.linkedin.com/in/vandenbosschelisa/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot; style=&quot;background-color: rgb(250, 251, 255);&quot;&gt;LinkedIn&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://starryimpactstudio.thrivecart.com/momentum-audit/&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Marketing Ecosystem Audit&lt;/a&gt;: a 45-min audit where we dive into your ecosystem, strengthen your strategic direction, and fix what&apos;s blocking your growth&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://starry-impact-studio.kit.com/made-to-resonate&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;Made to Resonate&lt;/a&gt;: a messaging workshop where you&apos;ll learn how to turn complex technology and innovative solutions into compelling messaging that resonates deeply and moves people to act&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>false</itunes:explicit><itunes:duration>00:32:58</itunes:duration><itunes:episodeType>full</itunes:episodeType></item></channel></rss>