100 - I'm Terrible At Multi-Tasking (And You Are Too!)
99 - The Biggest Mistakes I've Made with MARKETING DATA as a Digital Marketer
98 - How UTM PARAMETERS are the Future of Analytics in a Cookieless World
97 - Navigating The Fine Print: Using AI to Make Sense of Terms and Conditions
96 - Balancing PERSONALIZATION and PRIVACY With Your Marketing Campaigns
95 - Maximizing Results with the Pareto Principle: An 80/20 Guide of Efficient Resource Use
94 - A Resource To Better Understand How Your Data Is Used [Mini-Sode]
93 - Is Your CHATBOT and/or CHAT FEATURE Privacy-Compliant?
92 - Measuring Success: PROJECT and PROGRAM Metrics Explained
91 - The Role of COMPLIANCE TOOLS for Digital Marketers in 2023
90 - Beyond Vanity Metrics: Using SOCIAL MEDIA INSIGHTS To Make Data-Driven Decisions
89 - "My REPORTS don't add up. Which DATA SOURCE is telling the truth?"
88 - The Power of CHATGPT For Improving Your Online Business Results
87 - DATA VISUALIZATION 101: Inspiring Your Brain Using Your Performance Data
86 - Why Am I Overwhelmed and How Can BUSINESS SYSTEMS help?
85 - "How Do I Identify TRENDS & PATTERNS In My Online Performance?"
84 - HEAT MAPS vs ANALYTICS: How and When To Use Services Like HotJar and CrazyEgg
83 - “What’s the deal with all these COOKIE BANNERS?”
82 - SEO vs SEM: What Is The Difference and Why Do You Care?
81 - What "Responsible Marketing and Tracking" Means In 2023
80 - "Is Google Search Console GDPR-Friendly and Privacy Compliant?"
79 - "I Agreed To WHAT?...": SLACK Edition
78 - When Should I "Allow All Cookies" and When Should I Disable Them?
77 - Goals vs KPIs and How This Impacts Your Planning & Forecasting
76 - "Will Affiliate Links Work As Third-Party Cookies Become Obsolete?"
75 - Encore: "What Do I Do On A CEO DAY?"
74 - Should you create an account using those LOGIN WITH FACEBOOK or LOGIN WITH GOOGLE buttons?
73- BEHIND THE SCENES: How I Tested and Improved A NEW SALES PAGE
72 - "Can having GA installed on my site increase my Google Ad cost?"
71 - ZERO-PARTY Data vs. FIRST-PARTY Data vs. THIRD-PARTY Data
70 - "When are LINK SHORTENERS most useful and how do you track them?"
69 - "I Agreed To WHAT?!": TIKTOK Edition (and why I deleted and uninstalled TikTok)
68 - Welcome to Season 3
67 - BEHIND THE SCENES: Why Q2 Scared The 💩 Out Of Me
66 - LIZ WILCOX Is Proof Of How Low Ticket Can Be High Value and Hella-Profitable
65 - What To Do When Your EMAIL MARKETING Just Isn't Working
64 - Why Your CHECKOUT PAGE Is Low-Lying Fruit For Better Results with DAMA JUE
63 - My EMAIL TAGGING and SEGMENTATION STRATEGY for Data-Driven, Customer-Focused Bosses
62 - The Best Ways To Go EVERGREEN with DESTINI COPP
61 - Email Marketing KPIs and ENGAGEMENT METRICS That Actually Matter... and Why
60 - Is Your EMAIL MARKETING COMPLIANT to International Laws like GDPR, CAN-SPAM and Anti-Spam Legislation?
59 - Tracking What Matters in GROUP PROGRAMS and MEMBERSHIPS with MELODY JOHNSON, The Course Consultant
58 - What Your OPTIMIZATION STRATEGY In Action Looks Like
57 - What To Do When Your MARKETING EFFORTS Aren't Working
56 - How to question your WEBSITE TRAFFIC PERFORMANCE for deeper insights
55 - Why SALES FUNNELS are a figment of our imagination
54 - How To ETHICALLY TRACK Your Website Visitors using Fathom and Plausible Analytics
53 - I uninstalled GOOGLE ANALYTICS (and you may want to do the same)
52 - The Future of RELATIONSHIP MARKETING with Jordan Gill of Systems Saved Me
51 - Increasing Your PROFIT MARGINS with Conversion Rate Optimization
50 - Get To Know Your CEO PROFILE with Diane Mayor
49 - It's Not "Just You": Here's Why Q1 IS HARD
48 - Your Workflow Called: It Wants an INTERFACE (and Airtable has it)
47 - You Do Too Damn Much: AUTOMATING with Ashley Hogrebe of Do The Damn Thing
46 - Putting Your KPIs and MILESTONES on a Schedule (like, furreal, tho)
45 - How to FORECAST and IMPROVE without numbers
44 - Knowing Your LAUNCH NUMBERS with Shaundra Howard
43 - Behind The Scenes: Hosting the 1st OMGrowth LIVE EVENT
42 - Marketing Two Businesses At Once with Dolly Delong
41 - Nobody puts Baby (or your Emails) in the SPAM FOLDER
40 - Let's talk PRIDE, JOY and FULFILLMENT
39 - Kate Doster Loves Bundles And Here's Why
38 - "What Do I do on a CEO DAY?"
37 - ROI vs ROAS
36 - It's NOISY... and you don't have to feel that
35 - When to Cancel a Launch with KRISTA LEE MILLER
34 - Shiny Objects: INVESTING PURPOSEFULLY (even on Black Friday!)
33 - Let It Go: STRATEGIES YOU CAN’T KEEP UP post-iOS 14 and post-iOS 15
32 - How to TRACK YOUR MARKETING campaigns with the iOS updates
31 - Why your CONVERSION RATES are free-falling in 2021
Season 2 and OMGrowth Live!
29 - Behind the scenes: how I track the RETURN-ON-INVESTMENT for my podcast content
28 - What exactly is your "NEXT LEVEL" and how do you get there?
27 - How to ditch the cycle of pushing your LAST QUARTER'S GOALS into the next
26 - What is AGILE PROJECT MANAGEMENT and how it can help solopreneur like you
25 - My favorite BUSINESS VISUALIZATION tools to literally see your goals and performance
24 - Behind The Scenes: COLLABORATING ON A BUNDLE for list-building and attracting new audiences
23 - What to do when YOU FEEL LIKE YOU DON'T KNOW what you're doing
22 - Behind the scenes: Improving my PINTEREST click-through
21 - The Solopreneur's Guide to OUTSOURCING and DELEGATING
20 - Behind the scenes: Auditing my PINTEREST account and traffic strategy
19 - The truth about A/B TESTING your digital marketing campaigns for creative entrepreneurs
18 - Tracking your campaigns like they owe you money (and they totally do!) using UTM PARAMETERS
17 - What is a DATA STRATEGY and how do you get one (that preferably doesn't involve spreadsheets)
15 - How data can end your IMPOSTER SYNDROME and COMPARISION-ITIS... for good!
14 - Why learning GOOGLE ANALYTICS AND TAG MANAGER probably isn't worth it
13 - KEY PERFORMANCE INDICATORS (or KPIs) made simple: what to track, why you care and what-the-hey they're worth
12 - "How much can I afford to spend on FACEBOOK ADS?"
11 - "My FACEBOOK ANALYTICS are different from what GOOGLE ANALYTICS says. What gives?"
10 - After the click-through: measuring the ROI on your SOCIAL MEDIA campaigns
9 - How to turn your GUT FEELINGS into your ultimate measurable MARKETING METRICS
8 - Conversion Rate Optimization 101: CALLS-TO-ACTION for Better Leads and Sales Conversions
7 - You are here: PLANNING AND FORECASTING your data for the new year
6 - How DATA-DRIVEN THINKING works... even (especially!) if you're "not a numbers person"
"I want to IMPROVE MY MARKETING CAMPAIGNS and increase my ROI... where do I start?"
Promo Pete and the "GOOD CONVERSION RATE": a fairy tale for online marketers
The Super-Simple ABCs of KNOWING YOUR NUMBERS in Google Analytics
Marketing and Metrics Plot Twist: PEOPLE NUMBERS (Weird, right?)
1 - Welcome to OMGrowth!