In this episode, Toree interviews Ruthann about her journey from starting as a side hustle to becoming a full-time branding and website specialist. Focusing on working with female entrepreneurs, coaches, and service-based business owners. Ruthann shares her transition from being employed to embracing entrepreneurship after becoming a mother, and how that significantly influenced her business model and services.
The conversation dives into the importance of establishing a personal brand and the strategic process of rebranding for businesses to attract their ideal clients. Ruthann highlights the emotional connection between business owners and their brands, the psychological barriers like imposter syndrome, and practical advice for women looking to professionalize their online presence. Additionally, they discuss the evolving role of websites in a social media-driven world, the impact of AI on personal branding, and the importance of staying true to oneself amidst market trends.
00:00 Welcome and Introduction
03:04 Overcoming Imposter Syndrome and Embracing Mindset Shifts
04:46 The Role of Mindset in Business and Personal Growth
08:44 Navigating Rebranding: Strategies and Client Experiences
13:24 The Significance of Websites and Email Lists in Branding
17:55 Addressing Multi-Passionate Entrepreneurs and Defining Success
22:06 The Art of Rebranding: Strategies and Insights
28:51 Navigating Trends vs. Staying True to Your Brand
35:40 Balancing Business and Family Life as an Entrepreneur
38:39 Final Thoughts: Goals and Advice for Female Entrepreneurs
Check out the SHOW NOTES for more information!