Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)?
With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED.
In this episode, you’ll learn about:
- How to determine the ideal number of product launches for your brand
- Timing strategies for delivering your product collections
- Key insights into what your buyers truly need from you
- Four questions to ask yourself when determining if a product idea is right for your line (and will add to your bottom line!)
This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning.
Enjoy the chat!