Feeling stuck in the endless cycle of “shoulds”? This episode is your permission slip to stop performing and start trusting yourself.
In this conversation, host Giovana Bier and guest Dr. Meg Trucano—former federal researcher and psychologist turned coach for high-achieving women—dismantle the burnout patterns hiding in your business. Together, they explore how self-trust, nervous-system safety, and micro-acts of rebellion can help you create profit that feels peaceful, not pressured.
You’ll Learn:
- The clean line between therapy and coaching—and why the best results often come from both
- How the silent weight of “shoulds” and people-pleasing quietly sabotages your business
- Why small acts of rebellion can retrain your nervous system for alignment and prosperity
- Simple cues to tell intuition vs fear in your body (expansion vs contraction)
- How to rebuild self-trust so you can scale with clarity, safety, and soul
Timestamps:
01:36 – Meg’s journey: from federal researcher to coach
04:21 – Therapy vs Coaching: the key distinctions
12:13 – The insidious “shoulds” behind burnout
16:55 – Rebuilding self-trust through small daily rebellions
21:25 – Intuition vs Fear: feeling your yes
CEO Takeaway
Start small. Choose one act of rebellion today—say no to a “should,” or yes to what feels truly aligned.
Every micro-act of self-trust becomes a nervous-system cue: it’s safe to lead differently.
Guest Bio
Dr. Meg Trucano is a psychologist and certified coach for ambitious women navigating burnout, self-doubt, and people-pleasing. After a career as a federal researcher, she now helps high-achievers redefine success through self-trust and nervous-system alignment. She’s the host of the Change Ology podcast and shares practical psychological insights at megtrucano.com and on LinkedIn (@meg_trucano).