Scaling with Soul: Leslee Deanes-Bryant on Intuition and Leadership
In this episode of The Wealthy CEO Lab®, host Giovana Bier sits down with Leslee Deanes-Bryant, founder and CEO of Ultra Care Services, to explore how intuition, alignment, and unshakable faith can coexist with eight-figure success. Leslee’s company—now employing over 600 people—was born out of a deeply personal family crisis and grew into a nationally ranked home care agency that blends service, purpose, and leadership grounded in integrity.
Through candid stories of setbacks, divine timing, and self-trust, Leslee shares what it truly takes to scale with soul: saying no when the world demands yes, leading through discernment, and holding onto your humanity as your empire expands. This is a conversation about trusting your gut in a regulated, logic-driven industry and remembering that peace—not performance—is the ultimate profit strategy.
Listeners will learn:
Leslee’s story is a masterclass in intuitive leadership and regulated ambition—proof that purpose-led growth and profitability can coexist beautifully when you build from alignment.
Timestamps
00:00 Introduction to Leslee Deanes-Bryant and Ultra Care Services
01:12 The Origin Story of Ultra Care Services
03:01 Breaking Business Rules and Trusting Intuition
05:31 Balancing Passion and Patience in Business
06:42 The Importance of Energy and Discernment
10:47 Overcoming Challenges and Celebrating Success
12:52 Scaling Ultra Care Services and Future Plans
22:37 Daily Affirmations and Leadership Strategies
28:40 Final Thoughts and Key Takeaways
CEO Takeaway:
Trust your intuition like a business partner. Build systems that honor your energy, celebrate your wins, and never forget that sustainable wealth begins with inner peace.
Resources Mentioned