What if the most radical way to create change isn’t through sacrifice, but through unapologetic profit?
In this powerful conversation, Giovana Bier, nervous system wealth coach and founder of The Wealthy CEO Lab, sits down with Graeme Barlow—a serial entrepreneur who’s built and sold companies across gaming, pet care, software, and coaching—to explore what it truly means to build a sustainable, profitable, and purpose-driven business.
Together, they unpack the evolution of motivation in entrepreneurship: from proving the world wrong to building companies that actually change it. You’ll learn why profitability is the kindest thing you can do for your mission, how to transition from an overworked founder into a visionary CEO, and why every business—no matter its size—should be built as if it could be sold.
They dive deep into:
- The link between profitability and purpose — and why cash flow is the fuel for impact.
- How to build systems, SOPs, and a sellable structure without losing your soul.
- Leadership that prioritizes people, energy, and legacy.
- The mindset shift from “hustle harder” to sustainable expansion that honors your nervous system.
- The Time & Energy Audit method to reclaim hours, peace, and profit.
Graeme’s mission to help 1,000 founders reach their first million mirrors Giovana’s own philosophy: when you regulate your nervous system and root your business in safety, profitability becomes inevitable.
Key Takeaway: Profitability isn’t greed — it’s stewardship. When you master your inner state, money becomes a sacred amplifier for impact.