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Running a business isn’t just strategy—it’s a mirror for your nervous system.

In this deeply human conversation, host Giovana Bier sits down with Shulamit Ber Levtov, known as The Entrepreneur’s Therapist, to explore how mental health, trauma, and leadership intersect inside entrepreneurship.

A fractional Chief Mental Health Officer for founders, Shula brings over 30 years of entrepreneurial experience and 24 years as a trauma therapist to help business owners navigate the emotional toll of leadership. Together, they discuss how to move beyond “charge your worth” rhetoric and toward a more sustainable, nervous-system-safe definition of success.

Listeners will walk away understanding how to:

  • Identify when trauma patterns are shaping leadership behavior
  • Replace charging your worth with pricing for sustainability
  • Create mental-health KPIs the same way you track business metrics
  • Recognize cues of dysregulation and return to your window of resilience
  • Build profit and leadership from regulation, not reactivity

This episode is a gentle invitation to founders everywhere: your mental health is your business strategy.


Timestamps

00:00 – Introduction to The Wealthy CEO Lab

01:17 – Meet Shulamit Ber Levtov: The Entrepreneur’s Therapist

02:28 – The Emotional Impact of Entrepreneurship

05:03 – Rethinking “Charging Your Worth”

07:15 – Sustainability in Business and Pricing

13:17 – Mental Health as a Business Strategy

18:40 – Money Wounds and Trauma

27:49 – Navigating the Window of Resilience

37:31 – Final Reflections and Advice


About Shulamit Ber Levtov

Known as The Entrepreneur’s Therapist, Shulamit Ber Levtov is a fractional Chief Mental Health Officer for founders and a licensed trauma therapist, coach, and award-winning entrepreneur. With over three decades in businessand two decades in psychotherapy, Shula helps founders integrate emotional well-being into their business plans because running a company shouldn’t cost your sanity.

Learn more at theentrepreneurstherapist.com and connect with her on Instagram @entrepreneurstherapist


CEO Takeaway

Sustainability is the new success metric.

Your nervous system—not your strategy—is what determines how far and how peacefully you can scale.