In this podcast episode, host, Maira continues the exploration of the Genius Offer Blueprint, focusing on phase two, emphasizing self-awareness, domain expertise, and connecting with the right clients. The podcast revisits phase one, highlighting understanding one's origin story and values, before delving into self-awareness as a critical element for personal and business growth. Through exercises like impact analysis and empathy mapping, listeners are guided in identifying their unique strengths and matching their genius with their 'beacon clients.' A real-life example of Myra's client, Jennifer Myka, illustrates the process. Jennifer transitions from farming to empowering others through fiber arts by aligning her true purpose with her business. The episode stresses the importance of foundational self-awareness work and how it leads to clarity and a more energized business life. Maira challenges listeners to reflect on their alignment and how understanding oneself and clients can significantly impact business success.

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