Are you struggling to create content that truly resonates with your audience and moves the needle on your goals? In this episode, we break down the four types of content—Who, What, Why, and How—that you should be posting at different stages of your customer’s journey.

Here’s what we cover:

1. Top of the Funnel: Learn why your Instagram content should focus on the "Who" and "Why" to attract new leads and draw them into your world. Discover how to capture the attention of potential customers by sharing your brand’s story and values.
2. Middle and Bottom of the Funnel: Understand when to shift to "How" and "What" content as your audience moves through the customer journey. This includes explaining how you deliver transformation and what exactly you’re offering.
3. Effective Content Placement: Find out why "How" and "What" content is more effective on Instagram Stories and in your email list, rather than on your main feed.

This episode will guide you through creating a balanced content strategy that aligns with your business goals and effectively engages your audience at every stage of their journey.

Keywords: Content strategy, customer journey, Instagram marketing, lead generation, brand storytelling, social media tips, sales funnel, audience engagement.

Don't forget to like, subscribe and leave 5 stars! New episodes drop every Monday.

✿ Connect with Mariah on IG @mariahmakesithappen

✿ Join your buds in GROW for Community & Coaching

✿ Access 60+ Lessons instantly inside MBA