:
Podcast Hosted at HelloAudio.fm

In this episode of Make It Happen, host Mariah Scrivens sits down with Kristin Lawton from District Brand Bar, a seasoned marketing mixologist with over two decades of experience in branding and marketing strategy. Kristin shares her unique approach to infusing personality into business branding while leveraging AI tools like ChatGPT to streamline the process. Together, they dive into actionable strategies for millennial small business owners looking to build an authentic, memorable brand without the overwhelm.


Kristin reveals her step-by-step framework for developing a personal brand, starting with a “dating profile” that helps define your unique traits, values, and interests. By combining insights from personality assessments and personal habits, this method ensures your brand feels both authentic and aligned with your business goals. She also emphasizes the importance of integrating these personal elements into your business branding to foster meaningful connections with your audience.


The episode explores the practical applications of AI in marketing, including how to train tools like ChatGPT to reflect your authentic voice. Kristin walks listeners through creating a cohesive brand identity and messaging strategy that can be applied seamlessly across platforms like social media and website copy. Her “Brand Voice Mixer” guide is a standout resource, offering prompts and strategies to refine your voice while saving time.

If you’re a solopreneur or small business owner ready to level up your branding, this episode is packed with insights and tools to help you make it happen.


Connect with Kristin Lawton:


Keywords: Branding tips, personal branding, ChatGPT branding, AI for branding, brand voice, Kristin Lawton, District Brand Bar, marketing mixologist, brand identity, solopreneur branding, AI tools, small business marketing, authentic branding, cohesive branding, The Brand Voice Mixer