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🎧 Episode 6: Why It’s So Hard to Break Old Habits (It’s Not What You Think)


In this episode of The Brain Powered Weight Loss Podcast, Eliza Kingsford reveals the surprising science behind why changing habits—especially around food—feels nearly impossible. Spoiler: it’s not because you’re lazy, undisciplined, or broken.

Eliza dives into the brain’s energy budget, the role of predictability, and how your body’s built-in safety mechanisms resist change—even when you want it. This is essential listening if you’ve ever said, “Why can’t I just stick to this?”


What You’ll Learn

  • Why most of your habits are on autopilot—and why that matters
  • How your brain’s energy-saving system makes change feel exhausting
  • The real reason your past diets may have triggered stress and overeating
  • How your beliefs silently program your brain to seek failure
  • Why your brain always returns to “what it knows”—even if it’s sabotaging you
  • The first step to creating change that feels safe and sustainable


Episode Highlights

00:58 – How your daily behaviors are shaped by hidden brain patterns

02:10 – Why new habits drain your mental energy—and what your brain does instead

03:13 – What really happens in your body when you start a new diet

04:50 – How beliefs about failure get embedded into your nervous system

06:00 – Why your brain defaults to overeating under stress

07:08 – The difference between what you want and what your body knows

09:00 – Why forcing your way to change never works (and what does)

10:00 – Why the path out is simpler than it seems—and full of hope


🔗 Resources & Links

Free Download: Why Can’t I Stop Eating?

The Shift Program: Apply Now!


Free Resource for You:


Ready to Finally Understand Why Change Feels So Hard?

If you’ve ever felt like something must be wrong with you because you can’t stick to a plan or “just make a few lifestyle changes,” this is for you.


Watch my FREE workshop: Master Your Weight Loss: Why It’s Not About Willpower

In this powerful, on-demand training, I’ll show you:

✅ Why your nervous system holds the keys to sustainable change

✅ The hidden reason diets and behavior plans keep failing you

✅ How to shift from frustration to clarity—without shaming yourself into change


👉 Click here to get instant access



🔗 Links & Resources:


Learn More - about Eliza’s groundbreaking approach to behavior change and sustainable weight loss:

The Shift – Eliza’s signature program for rewiring your brain and body for sustainable weight loss

Click Here - and get a free resource to help you manage stress/emotinal eating.


Let’s Connect!


Follow Eliza on Instagram: @elizakingsford