Launching is changing… but maybe not in the way you think.
In this episode, I’m talking about the difference between changing your entire launch strategy and refining what’s already working. Because if you’re an experienced business owner, chances are you’re not making one giant marketing mistake. You might already be 80% of the way there.
It’s that last 20%—the messaging, specificity, intention, and nuance—that can be surprisingly hard to see on your own.
In this episode, you’ll hear:
- What has actually changed about launching—and what hasn’t
- Why I’m recommending live launch events more strongly than I did a few years ago
- The difference between “doing it” and then there’s doing it really well
- What experienced business owners should be refining instead of overhauling
- Why A-level marketing matters more in today’s skeptical market
- How AI can accidentally take your marketing in the wrong direction (even when you’ve trained it well)
- How small messaging refinements helped one experienced business owner have a huge launch
If you’re realizing your launch doesn’t need another shiny tactic—it needs more intention and refinement—this episode is for you.
Listen now.
Ready to refine your own pre-launch?
The Fall Implementation Experience of the Pre-Launch Plan Program is open through September 30th. To join click here: https://brennamcgowan.co/ppp/
Also, here’s where you can listen to Steph Crowder’s episode that I mentioned in the episode: https://podcasts.apple.com/us/podcast/211-from-6-to-41-how-i-turned-around-a-failing-launch/id1193065784?i=1000790978289