Annemarie, an experienced business, came into the Pre-Launch Plan Program frustrated with her membership sales. After revisiting her messaging, looking closely at where her sales were actually coming from, and becoming more intentional about her pre-launch, saw a 214% increase in sales — while stepping away from Instagram and Facebook.
In this episode, you’ll hear:
- Why struggling sales don’t automatically mean you need to do more marketing
- The messaging question I want you to ask before changing your entire strategy
- Why your ideal client — and the way you talk to them — may need another look
- What Annemarie discovered when she stopped assuming social media was necessary
- Why buyer psychology matters more than a “post this Tuesday, post that Thursday” content plan
- How a strategic four-to-six-week pre-launch can take some of the pressure off cart-open week
- What happened when Annemarie focused on the channels that were actually producing leads and sales
If your launches have felt heavier lately, this episode will give you a different place to look before you decide you need to burn the whole thing down.
Listen now.
Ready to rethink what happens before your next launch?
Join me for The New Launch Model for 2026, where I’ll show you three pre-launch moves designed to build demand, pre-sell spots, and take some of the pressure off cart week: