You’re sending emails. You’re nurturing your audience. You’ve got a waitlist. Maybe you’re inviting people to a webinar or talking about your upcoming offer.
So… you’re pre-launching, right?
Maybe. But maybe not.
In this episode, I’m breaking down one of the biggest misconceptions I see around pre-launch marketing — and why simply “doing the things” before your launch doesn’t mean those things are actually preparing people to buy.
In this episode, you’ll hear:
- Why “nurturing your audience” and pre-launching aren’t necessarily the same thing
- The question I want you to ask about every piece of content you publish in the 4–6 weeks before your launch
- The invisible gap between an ideal client knowing you and actually being ready to buy
- How belief shifts and micro-commitments can make the actual sales period feel a whole lot easier
- Why good messaging is imperative this year for your launch
- How to think about creating a repeatable pre-launch system instead of reinventing your content every time
If your pre-launch currently looks like “post more, nurture more, mention the waitlist, and hope people are ready when the doors open,” this episode will give you a different way to think about what happens BEFORE you sell.
Listen now and ask yourself: Is my content actually moving people toward a buying decision?
Also, if you’d like to see if you’re a good fit for the Pre-Launch Plan Program, head over to https://bot.brennamcgowan.co.