I actually had a completely different podcast episode recorded for today…and then I scrapped it.

Why? Because I keep hearing a few misconceptions about pre-launch that are driving me a little crazy! 

In this episode, you'll hear:

• Why thinking “they were going to buy anyway” about a pre-launch misses a huge part of buyer psychology
• The 3 beliefs your audience needs before they're ready to buy
• Why having a problem isn't the same as making that problem a priority
• How pre-launch content can do the heavy lifting before your sales period begins
• The hidden opportunity cost of saying, “I'll do it next time”
• What I mean when I say, “You're not selling your offer—you're selling your process”
• The client result that showed a 214% increase in sales after implementing a pre-launch process
• Why trying to figure everything out yourself might cost more than getting support

And I’m saving misconception #4—the one that really gets me going—for next week.

Listen now and rethink what your pre-launch content is actually supposed to do.

Also, if you’d like to see if you’re a good fit for the Pre-Launch Plan Program, head over to https://bot.brennamcgowan.co. 

Your Next Steps:

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