In this episode, Holly Meyer Lucas, a prominent entrepreneur and leader in the real estate industry, shares her inspiring journey from leading one of the top-ranked real estate firms in Palm Beach County to launching her own creative and PR agency, Hypeboss. They discuss Holly's transition from real estate to creative marketing, discussing the challenges and strategies she employed to help clients elevate their brands. The process of starting a new business, the importance of team building, and her vision for Hypeboss.
Tune in for an insightful discussion on entrepreneurship, branding, and the power of pivoting in business.
00:00 Introduction to Holly Meyer Lucas
07:47 Challenges and Lessons in Team Management
11:08 Transition to Creative Agency
27:34 Team Culture and Branding
31:45 Starting a Second Business
35:47 The Role of a Hype Boss
46:20 Building the Hypeboss Team
48:04 Balancing Multiple Ventures
50:39 Wrap-up
Check out the SHOW NOTES for more information!