If your sales feel harder after a few strong launches, it’s not because your strategy stopped working. It’s because you ran out of superfans.
In this episode, I’m breaking down the real reason buyers stall - and how to turn your “Unsold Middle” (the people watching your Stories, downloading freebies, but not buying yet) into warm, ready-to-convert clients faster.
Here’s what you’ll learn:
- Why relying only on superfans creates unpredictable sales cycles
- What the “Unsold Middle” is, and why they matter most for long-term growth
- How many touchpoints buyers really need before they feel ready to purchase
- 5 reputation-and-referral strategies that instantly build trust (without sleazy tactics)
- What counts as a touchpoint, and how to stack them faster
- A step-by-step example of moving someone from “I’ve heard of you” to “I’m ready to buy”
Prefer reading? [read the email version, here]
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