The first entry of The Online Business Burn Book is officially here - and we’re starting with a big one: why endless nurture is quietly killing your sales.
We’ve all been told to “give value, give value, give value.” But here’s the paradox… the more available and helpful you are, the less powerful your presence becomes. You turn into the “best friend” of your audience: liked, appreciated, but not urgently pursued. And best friends don’t close sales.
In this episode, I’m spilling:
- Why “so much value” often backfires
- The real reason people hit you with “I need to think about it” or “I can’t afford it”
- The kind of content that actually sparks urgency and flips beliefs (without feeling salesy)
- How to move people out of passive scrolling and into activated buyers
This isn’t about being stingy with your expertise - it’s about knowing when to stop spoon-feeding and start leading.
🔥 First Burn Book entry: cracked wide open. Let’s go.